I'm using a vertical UIButton in a portrait app (Just a normal button that is of width 60 and Height 160) I want to put the label Vetically down the button instead of across it. When I use the following code to rotate the label [workPackageButton.titleLabel setTransform:CGAffineTransformMakeRotation(M_PI / 2)]; It rotates the label but the length seems to be constrained by the original width, so I get the ... abreviation in the middle. Is there an easy way round this?