I have an application which uses a javascript based rules engine. I need a way to convert regular straight quotes into curl (or smart) quotes. It'd be easy to just do a string.replace for ["], only this will only insert one case of the curly quote. The best way I could think of was replace the first occurrence of a quote with a left curly quote and every other one following with a left, and the rest right curly. Is there a way to accomplish this using javascript?