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• Data Quality and Master Data Management Resources

  - by Dejan Sarka

  Many companies or organizations do regular data cleansing. When you cleanse the data, the data quality goes up to some higher level. The data quality level is determined by the amount of work invested in the cleansing. As time passes, the data quality deteriorates, and you need to repeat the cleansing process. If you spend an equal amount of effort as you did with the previous cleansing, you can expect the same level of data quality as you had after the previous cleansing. And then the data quality deteriorates over time again, and the cleansing process starts over and over again. The idea of Data Quality Services is to mitigate the cleansing process. While the amount of time you need to spend on cleansing decreases, you will achieve higher and higher levels of data quality. While cleansing, you learn what types of errors to expect, discover error patterns, find domains of correct values, etc. You don’t throw away this knowledge. You store it and use it to find and correct the same issues automatically during your next cleansing process. The following figure shows this graphically. The idea of master data management, which you can perform with Master Data Services (MDS), is to prevent data quality from deteriorating. Once you reach a particular quality level, the MDS application—together with the defined policies, people, and master data management processes—allow you to maintain this level permanently. This idea is shown in the following picture. OK, now you know what DQS and MDS are about. You can imagine the importance on maintaining the data quality. Here are some resources that help you preparing and executing the data quality (DQ) and master data management (MDM) activities. Books Dejan Sarka and Davide Mauri: Data Quality and Master Data Management with Microsoft SQL Server 2008 R2 – a general introduction to MDM, MDS, and data profiling. Matching explained in depth. Dejan Sarka, Matija Lah and Grega Jerkic: MCTS Self-Paced Training Kit (Exam 70-463): Building Data Warehouses with Microsoft SQL Server 2012 – I wrote quite a few chapters about DQ and MDM, and introduced also SQL Server 2012 DQS. Thomas Redman: Data Quality: The Field Guide – you should start with this book. Thomas Redman is the father of DQ and MDM. Tyler Graham: Microsoft SQL Server 2012 Master Data Services – MDS in depth from a product team mate. Arkady Maydanchik: Data Quality Assessment – data profiling in depth. Tamraparni Dasu, Theodore Johnson: Exploratory Data Mining and Data Cleaning – advanced data profiling with data mining. Forthcoming presentations I am presenting a DQS and MDM seminar at PASS SQL Rally Amsterdam 2013: Wednesday, November 6th, 2013: Enterprise Information Management with SQL Server 2012 – a good kick start to your first DQ and / or MDM project. Courses Data Quality and Master Data Management with SQL Server 2012 – I wrote a 2-day course for SolidQ. If you are interested in this course, which I could also deliver in a shorter seminar way, you can contact your closes SolidQ subsidiary, or, of course, me directly on addresses [email protected] or [email protected]. This course could also complement the existing courseware portfolio of training providers, which are welcome to contact me as well. Start improving the quality of your data now!

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• Big Data – Learning Basics of Big Data in 21 Days – Bookmark

  - by Pinal Dave

  Earlier this month I had a great time to write Bascis of Big Data series. This series received great response and lots of good comments I have received, I am going to follow up this basics series with further in-depth series in near future. Here is the consolidated blog post where you can find all the 21 days blog posts together. Bookmark this page for future reference. Big Data – Beginning Big Data – Day 1 of 21 Big Data – What is Big Data – 3 Vs of Big Data – Volume, Velocity and Variety – Day 2 of 21 Big Data – Evolution of Big Data – Day 3 of 21 Big Data – Basics of Big Data Architecture – Day 4 of 21 Big Data – Buzz Words: What is NoSQL – Day 5 of 21 Big Data – Buzz Words: What is Hadoop – Day 6 of 21 Big Data – Buzz Words: What is MapReduce – Day 7 of 21 Big Data – Buzz Words: What is HDFS – Day 8 of 21 Big Data – Buzz Words: Importance of Relational Database in Big Data World – Day 9 of 21 Big Data – Buzz Words: What is NewSQL – Day 10 of 21 Big Data – Role of Cloud Computing in Big Data – Day 11 of 21 Big Data – Operational Databases Supporting Big Data – RDBMS and NoSQL – Day 12 of 21 Big Data – Operational Databases Supporting Big Data – Key-Value Pair Databases and Document Databases – Day 13 of 21 Big Data – Operational Databases Supporting Big Data – Columnar, Graph and Spatial Database – Day 14 of 21 Big Data – Data Mining with Hive – What is Hive? – What is HiveQL (HQL)? – Day 15 of 21 Big Data – Interacting with Hadoop – What is PIG? – What is PIG Latin? – Day 16 of 21 Big Data – Interacting with Hadoop – What is Sqoop? – What is Zookeeper? – Day 17 of 21 Big Data – Basics of Big Data Analytics – Day 18 of 21 Big Data – How to become a Data Scientist and Learn Data Science? – Day 19 of 21 Big Data – Various Learning Resources – How to Start with Big Data? – Day 20 of 21 Big Data – Final Wrap and What Next – Day 21 of 21 Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Accelerate your SOA with Data Integration - Live Webinar Tuesday!

  - by dain.hansen

  Need to put wind in your SOA sails? Organizations are turning more and more to Real-time data integration to complement their Service Oriented Architecture. The benefit? Lowering costs through consolidating legacy systems, reducing risk of bad data polluting their applications, and shortening the time to deliver new service offerings. Join us on Tuesday April 13th, 11AM PST for our live webinar on the value of combining SOA and Data Integration together. In this webcast you'll learn how to innovate across your applications swiftly and at a lower cost using Oracle Data Integration technologies: Oracle Data Integrator Enterprise Edition, Oracle GoldenGate, and Oracle Data Quality. You'll also hear: Best practices for building re-usable data services that are high performing and scalable across the enterprise How real-time data integration can maximize SOA returns while providing continuous availability for your mission critical applications Architectural approaches to speed service implementation and delivery times, with pre-integrations to CRM, ERP, BI, and other packaged applications Register now for this live webinar!

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• Data Quality Through Data Governance

  Data Quality Governance Data quality is very important to every organization, bad data cost an organization time, money, and resources that could be prevented if the proper governance was put in to place.  Data Governance Program Criteria: Support from Executive Management and all Business Units Data Stewardship Program  Cross Functional Team of Data Stewards Data Governance Committee Quality Structured Data It should go without saying but any successful project in today’s business world must get buy in from executive management and all stakeholders involved with the project. If management does not fully support a project because they see it is in there and the company’s best interest then they will remove/eliminate funding, resources and allocated time to work on the project. In essence they can render a project dead until it is official killed by the business. In addition, buy in from stake holders is also very important because they can cause delays increased spending in time, money and resources because they do not support a project. Data Stewardship programs are administered by a data steward manager who primary focus is to support, train and manage a cross functional data stewards team. A cross functional team of data stewards are pulled from various departments act to ensure that all systems work to ensure that an organization’s goals are achieved. Typically, data stewards are subject matter experts that act as mediators between their respective departments and IT. Data Quality Procedures Data Governance Committees are composed of data stewards, Upper management, IT Leadership and various subject matter experts depending on a company. The primary goal of this committee is to define strategic goals, coordinate activities, set data standards and offer data guidelines for the business. Data Quality Policies In 1997, Claudia Imhoff defined a Data Stewardship’s responsibility as to approve business naming standards, develop consistent data definitions, determine data aliases, develop standard calculations and derivations, document the business rules of the corporation, monitor the quality of the data in the data warehouse, define security requirements, and so forth. She further explains data stewards responsible for creating and enforcing polices on the following but not limited to issues. Resolving Data Integration Issues Determining Data Security Documenting Data Definitions, Calculations, Summarizations, etc. Maintaining/Updating Business Rules Analyzing and Improving Data Quality

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• SQLAuthority News – Links to Book On Line – Data Mining Algorithms (Analysis Services – Data Mining)

  - by pinaldave

  I have quite often received request for the Data Mining Algorithms details. Book Online has wonderful resources for the same. I suggest to read them here. Data Mining Algorithms (Analysis Services – Data Mining) The data mining algorithm is the mechanism that creates a data mining model. To create a model, an algorithm first analyzes a set [...]

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• SQL SERVER – Advanced Data Quality Services with Melissa Data – Azure Data Market

  - by pinaldave

  There has been much fanfare over the new SQL Server 2012, and especially around its new companion product Data Quality Services (DQS). Among the many new features is the addition of this integrated knowledge-driven product that enables data stewards everywhere to profile, match, and cleanse data. In addition to the homegrown rules that data stewards can design and implement, there are also connectors to third party providers that are hosted in the Azure Datamarket marketplace.  In this review, I leverage SQL Server 2012 Data Quality Services, and proceed to subscribe to a third party data cleansing product through the Datamarket to showcase this unique capability. Crucial Questions For the purposes of the review, I used a database I had in an Excel spreadsheet with name and address information. Upon a cursory inspection, there are miscellaneous problems with these records; some addresses are missing ZIP codes, others missing a city, and some records are slightly misspelled or have unparsed suites. With DQS, I can easily add a knowledge base to help standardize my values, such as for state abbreviations. But how do I know that my address is correct? And if my address is not correct, what should it be corrected to? The answer lies in a third party knowledge base by the acknowledged USPS certified address accuracy experts at Melissa Data. Reference Data Services Within DQS there is a handy feature to actually add reference data from many different third-party Reference Data Services (RDS) vendors. DQS simplifies the processes of cleansing, standardizing, and enriching data through custom rules and through service providers from the Azure Datamarket. A quick jump over to the Datamarket site shows me that there are a handful of providers that offer data directly through Data Quality Services. Upon subscribing to these services, one can attach a DQS domain or composite domain (fields in a record) to a reference data service provider, and begin using it to cleanse, standardize, and enrich that data. Besides what I am looking for (address correction and enrichment), it is possible to subscribe to a host of other services including geocoding, IP address reference, phone checking and enrichment, as well as name parsing, standardization, and genderization.  These capabilities extend the data quality that DQS has natively by quite a bit. For my current address correction review, I needed to first sign up to a reference data provider on the Azure Data Market site. For this example, I used Melissa Data’s Address Check Service. They offer free one-month trials, so if you wish to follow along, or need to add address quality to your own data, I encourage you to sign up with them. Once I subscribed to the desired Reference Data Provider, I navigated my browser to the Account Keys within My Account to view the generated account key, which I then inserted into the DQS Client – Configuration under the Administration area. Step by Step to Guide That was all it took to hook in the subscribed provider -Melissa Data- directly to my DQS Client. The next step was for me to attach and map in my Reference Data from the newly acquired reference data provider, to a domain in my knowledge base. On the DQS Client home screen, I selected “New Knowledge Base” under Knowledge Base Management on the left-hand side of the home screen. Under New Knowledge Base, I typed a Name and description of my new knowledge base, then proceeded to the Domain Management screen. Here I established a series of domains (fields) and then linked them all together as a composite domain (record set). Using the Create Domain button, I created the following domains according to the fields in my incoming data: Name Address Suite City State Zip I added a Suite column in my domain because Melissa Data has the ability to return missing Suites based on last name or company. And that’s a great benefit of using these third party providers, as they have data that the data steward would not normally have access to. The bottom line is, with these third party data providers, I can actually improve my data. Next, I created a composite domain (fulladdress) and added the (field) domains into the composite domain. This essentially groups our address fields together in a record to facilitate the full address cleansing they perform. I then selected my newly created composite domain and under the Reference Data tab, added my third party reference data provider –Melissa Data’s Address Check- and mapped in each domain that I had to the provider’s Schema. Now that my composite domain has been married to the Reference Data service, I can take the newly published knowledge base and create a project to cleanse and enrich my data. My next task was to create a new Data Quality project, mapping in my data source and matching it to the appropriate domain column, and then kick off the verification process. It took just a few minutes with some progress indicators indicating that it was working. When the process concluded, there was a helpful set of tabs that place the response records into categories: suggested; new; invalid; corrected (automatically); and correct. Accepting the suggestions provided by  Melissa Data allowed me to clean up all the records and flag the invalid ones. It is very apparent that DQS makes address data quality simplistic for any IT professional. Final Note As I have shown, DQS makes data quality very easy. Within minutes I was able to set up a data cleansing and enrichment routine within my data quality project, and ensure that my address data was clean, verified, and standardized against real reference data. As reviewed here, it’s easy to see how both SQL Server 2012 and DQS work to take what used to require a highly skilled developer, and empower an average business or database person to consume external services and clean data. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQL Utility, T SQL, Technology Tagged: DQS

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• Looking for Cutting-Edge Data Integration: 2010 Innovation Awards

  - by dain.hansen

  This year's Oracle Fusion Middleware Innovation Awards will honor customers and partners who are creatively using to various products across Oracle Fusion Middleware. Brand new to this year's awards is a category for Data Integration. Think you have something unique and innovative with one of our Oracle Data Integration products? We'd love to hear from you! Please submit today The deadline for the nomination is 5 p.m. PT Friday, August 6th 2010, and winning organizations will be notified by late August 2010. What you win! FREE pass to Oracle OpenWorld 2010 in San Francisco for select winners in each category. Honored by Oracle executives at awards ceremony held during Oracle OpenWorld 2010 in San Francisco. Oracle Middleware Innovation Award Winner Plaque 1-3 meetings with Oracle Executives during Oracle OpenWorld 2010 Feature article placement in Oracle Magazine and placement in Oracle Press Release Customer snapshot and video testimonial opportunity, to be hosted on oracle.com Podcast interview opportunity with Senior Oracle Executive

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• Big Data – Is Big Data Relevant to me? – Big Data Questionnaires – Guest Post by Vinod Kumar

  - by Pinal Dave

  This guest post is by Vinod Kumar. Vinod Kumar has worked with SQL Server extensively since joining the industry over a decade ago. Working on various versions of SQL Server 7.0, Oracle 7.3 and other database technologies – he now works with the Microsoft Technology Center (MTC) as a Technology Architect. Let us read the blog post in Vinod’s own voice. I think the series from Pinal is a good one for anyone planning to start on Big Data journey from the basics. In my daily customer interactions this buzz of “Big Data” always comes up, I react generally saying – “Sir, do you really have a ‘Big Data’ problem or do you have a big Data problem?” Generally, there is a silence in the air when I ask this question. Data is everywhere in organizations – be it big data, small data, all data and for few it is bad data which is same as no data :). Wow, don’t discount me as someone who opposes “Big Data”, I am a big supporter as much as I am a critic of the abuse of this term by the people. In this post, I wanted to let my mind flow so that you can also think in the direction I want you to see these concepts. In any case, this is not an exhaustive dump of what is in my mind – but you will surely get the drift how I am going to question Big Data terms from customers!!! Is Big Data Relevant to me? Many of my customers talk to me like blank whiteboard with no idea – “why Big Data”. They want to jump into the bandwagon of technology and they want to decipher insights from their unexplored data a.k.a. unstructured data with structured data. So what are these industry scenario’s that come to mind? Here are some of them: Financials Fraud detection: Banks and Credit cards are monitoring your spending habits on real-time basis. Customer Segmentation: applies in every industry from Banking to Retail to Aviation to Utility and others where they deal with end customer who consume their products and services. Customer Sentiment Analysis: Responding to negative brand perception on social or amplify the positive perception. Sales and Marketing Campaign: Understand the impact and get closer to customer delight. Call Center Analysis: attempt to take unstructured voice recordings and analyze them for content and sentiment. Medical Reduce Re-admissions: How to build a proactive follow-up engagements with patients. Patient Monitoring: How to track Inpatient, Out-Patient, Emergency Visits, Intensive Care Units etc. Preventive Care: Disease identification and Risk stratification is a very crucial business function for medical. Claims fraud detection: There is no precise dollars that one can put here, but this is a big thing for the medical field. Retail Customer Sentiment Analysis, Customer Care Centers, Campaign Management. Supply Chain Analysis: Every sensors and RFID data can be tracked for warehouse space optimization. Location based marketing: Based on where a check-in happens retail stores can be optimize their marketing. Telecom Price optimization and Plans, Finding Customer churn, Customer loyalty programs Call Detail Record (CDR) Analysis, Network optimizations, User Location analysis Customer Behavior Analysis Insurance Fraud Detection & Analysis, Pricing based on customer Sentiment Analysis, Loyalty Management Agents Analysis, Customer Value Management This list can go on to other areas like Utility, Manufacturing, Travel, ITES etc. So as you can see, there are obviously interesting use cases for each of these industry verticals. These are just representative list. Where to start? A lot of times I try to quiz customers on a number of dimensions before starting a Big Data conversation. Are you getting the data you need the way you want it and in a timely manner? Can you get in and analyze the data you need? How quickly is IT to respond to your BI Requests? How easily can you get at the data that you need to run your business/department/project? How are you currently measuring your business? Can you get the data you need to react WITHIN THE QUARTER to impact behaviors to meet your numbers or is it always “rear-view mirror?” How are you measuring: The Brand Customer Sentiment Your Competition Your Pricing Your performance Supply Chain Efficiencies Predictive product / service positioning What are your key challenges of driving collaboration across your global business?  What the challenges in innovation? What challenges are you facing in getting more information out of your data? Note: Garbage-in is Garbage-out. Hold good for all reporting / analytics requirements Big Data POCs? A number of customers get into the realm of setting a small team to work on Big Data – well it is a great start from an understanding point of view, but I tend to ask a number of other questions to such customers. Some of these common questions are: To what degree is your advanced analytics (natural language processing, sentiment analysis, predictive analytics and classification) paired with your Big Data’s efforts? Do you have dedicated resources exploring the possibilities of advanced analytics in Big Data for your business line? Do you plan to employ machine learning technology while doing Advanced Analytics? How is Social Media being monitored in your organization? What is your ability to scale in terms of storage and processing power? Do you have a system in place to sort incoming data in near real time by potential value, data quality, and use frequency? Do you use event-driven architecture to manage incoming data? Do you have specialized data services that can accommodate different formats, security, and the management requirements of multiple data sources? Is your organization currently using or considering in-memory analytics? To what degree are you able to correlate data from your Big Data infrastructure with that from your enterprise data warehouse? Have you extended the role of Data Stewards to include ownership of big data components? Do you prioritize data quality based on the source system (that is Facebook/Twitter data has lower quality thresholds than radio frequency identification (RFID) for a tracking system)? Do your retention policies consider the different legal responsibilities for storing Big Data for a specific amount of time? Do Data Scientists work in close collaboration with Data Stewards to ensure data quality? How is access to attributes of Big Data being given out in the organization? Are roles related to Big Data (Advanced Analyst, Data Scientist) clearly defined? How involved is risk management in the Big Data governance process? Is there a set of documented policies regarding Big Data governance? Is there an enforcement mechanism or approach to ensure that policies are followed? Who is the key sponsor for your Big Data governance program? (The CIO is best) Do you have defined policies surrounding the use of social media data for potential employees and customers, as well as the use of customer Geo-location data? How accessible are complex analytic routines to your user base? What is the level of involvement with outside vendors and third parties in regard to the planning and execution of Big Data projects? What programming technologies are utilized by your data warehouse/BI staff when working with Big Data? These are some of the important questions I ask each customer who is actively evaluating Big Data trends for their organizations. These questions give you a sense of direction where to start, what to use, how to secure, how to analyze and more. Sign off Any Big data is analysis is incomplete without a compelling story. The best way to understand this is to watch Hans Rosling – Gapminder (2:17 to 6:06) videos about the third world myths. Don’t get overwhelmed with the Big Data buzz word, the destination to what your data speaks is important. In this blog post, we did not particularly look at any Big Data technologies. This is a set of questionnaire one needs to keep in mind as they embark their journey of Big Data. I did write some of the basics in my blog: Big Data – Big Hype yet Big Opportunity. Do let me know if these questions make sense?  Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Big Data – Basics of Big Data Architecture – Day 4 of 21

  - by Pinal Dave

  In yesterday’s blog post we understood how Big Data evolution happened. Today we will understand basics of the Big Data Architecture. Big Data Cycle Just like every other database related applications, bit data project have its development cycle. Though three Vs (link) for sure plays an important role in deciding the architecture of the Big Data projects. Just like every other project Big Data project also goes to similar phases of the data capturing, transforming, integrating, analyzing and building actionable reporting on the top of  the data. While the process looks almost same but due to the nature of the data the architecture is often totally different. Here are few of the question which everyone should ask before going ahead with Big Data architecture. Questions to Ask How big is your total database? What is your requirement of the reporting in terms of time – real time, semi real time or at frequent interval? How important is the data availability and what is the plan for disaster recovery? What are the plans for network and physical security of the data? What platform will be the driving force behind data and what are different service level agreements for the infrastructure? This are just basic questions but based on your application and business need you should come up with the custom list of the question to ask. As I mentioned earlier this question may look quite simple but the answer will not be simple. When we are talking about Big Data implementation there are many other important aspects which we have to consider when we decide to go for the architecture. Building Blocks of Big Data Architecture It is absolutely impossible to discuss and nail down the most optimal architecture for any Big Data Solution in a single blog post, however, we can discuss the basic building blocks of big data architecture. Here is the image which I have built to explain how the building blocks of the Big Data architecture works. Above image gives good overview of how in Big Data Architecture various components are associated with each other. In Big Data various different data sources are part of the architecture hence extract, transform and integration are one of the most essential layers of the architecture. Most of the data is stored in relational as well as non relational data marts and data warehousing solutions. As per the business need various data are processed as well converted to proper reports and visualizations for end users. Just like software the hardware is almost the most important part of the Big Data Architecture. In the big data architecture hardware infrastructure is extremely important and failure over instances as well as redundant physical infrastructure is usually implemented. NoSQL in Data Management NoSQL is a very famous buzz word and it really means Not Relational SQL or Not Only SQL. This is because in Big Data Architecture the data is in any format. It can be unstructured, relational or in any other format or from any other data source. To bring all the data together relational technology is not enough, hence new tools, architecture and other algorithms are invented which takes care of all the kind of data. This is collectively called NoSQL. Tomorrow Next four days we will answer the Buzz Words – Hadoop. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Big Data – Evolution of Big Data – Day 3 of 21

  - by Pinal Dave

  In yesterday’s blog post we answered what is the Big Data. Today we will understand why and how the evolution of Big Data has happened. Though the answer is very simple, I would like to tell it in the form of a history lesson. Data in Flat File In earlier days data was stored in the flat file and there was no structure in the flat file.  If any data has to be retrieved from the flat file it was a project by itself. There was no possibility of retrieving the data efficiently and data integrity has been just a term discussed without any modeling or structure around. Database residing in the flat file had more issues than we would like to discuss in today’s world. It was more like a nightmare when there was any data processing involved in the application. Though, applications developed at that time were also not that advanced the need of the data was always there and there was always need of proper data management. Edgar F Codd and 12 Rules Edgar Frank Codd was a British computer scientist who, while working for IBM, invented the relational model for database management, the theoretical basis for relational databases. He presented 12 rules for the Relational Database and suddenly the chaotic world of the database seems to see discipline in the rules. Relational Database was a promising land for all the unstructured database users. Relational Database brought into the relationship between data as well improved the performance of the data retrieval. Database world had immediately seen a major transformation and every single vendors and database users suddenly started to adopt the relational database models. Relational Database Management Systems Since Edgar F Codd proposed 12 rules for the RBDMS there were many different vendors who started them to build applications and tools to support the relationship between database. This was indeed a learning curve for many of the developer who had never worked before with the modeling of the database. However, as time passed by pretty much everybody accepted the relationship of the database and started to evolve product which performs its best with the boundaries of the RDBMS concepts. This was the best era for the databases and it gave the world extreme experts as well as some of the best products. The Entity Relationship model was also evolved at the same time. In software engineering, an Entity–relationship model (ER model) is a data model for describing a database in an abstract way. Enormous Data Growth Well, everything was going fine with the RDBMS in the database world. As there were no major challenges the adoption of the RDBMS applications and tools was pretty much universal. There was a race at times to make the developer’s life much easier with the RDBMS management tools. Due to the extreme popularity and easy to use system pretty much every data was stored in the RDBMS system. New age applications were built and social media took the world by the storm. Every organizations was feeling pressure to provide the best experience for their users based the data they had with them. While this was all going on at the same time data was growing pretty much every organization and application. Data Warehousing The enormous data growth now presented a big challenge for the organizations who wanted to build intelligent systems based on the data and provide near real time superior user experience to their customers. Various organizations immediately start building data warehousing solutions where the data was stored and processed. The trend of the business intelligence becomes the need of everyday. Data was received from the transaction system and overnight was processed to build intelligent reports from it. Though this is a great solution it has its own set of challenges. The relational database model and data warehousing concepts are all built with keeping traditional relational database modeling in the mind and it still has many challenges when unstructured data was present. Interesting Challenge Every organization had expertise to manage structured data but the world had already changed to unstructured data. There was intelligence in the videos, photos, SMS, text, social media messages and various other data sources. All of these needed to now bring to a single platform and build a uniform system which does what businesses need. The way we do business has also been changed. There was a time when user only got the features what technology supported, however, now users ask for the feature and technology is built to support the same. The need of the real time intelligence from the fast paced data flow is now becoming a necessity. Large amount (Volume) of difference (Variety) of high speed data (Velocity) is the properties of the data. The traditional database system has limits to resolve the challenges this new kind of the data presents. Hence the need of the Big Data Science. We need innovation in how we handle and manage data. We need creative ways to capture data and present to users. Big Data is Reality! Tomorrow In tomorrow’s blog post we will try to answer discuss Basics of Big Data Architecture. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Working with Temporal Data in SQL Server

  - by Dejan Sarka

  My third Pluralsight course, Working with Temporal Data in SQL Server, is published. I am really proud on the second part of the course, where I discuss optimization of temporal queries. This was a nearly impossible task for decades. First solutions appeared only lately. I present all together six solutions (and one more that is not a solution), and I invented four of them. http://pluralsight.com/training/Courses/TableOfContents/working-with-temporal-data-sql-server

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• New Communications Industry Data Model with "Factory Installed" Predictive Analytics using Oracle Da

  - by charlie.berger

  Oracle Introduces Oracle Communications Data Model to Provide Actionable Insight for Communications Service Providers   We've integrated pre-installed analytical methodologies with the new Oracle Communications Data Model to deliver automated, simple, yet powerful predictive analytics solutions for customers.  Churn, sentiment analysis, identifying customer segments - all things that can be anticipated and hence, preconcieved and implemented inside an applications.  Read on for more information! TM Forum Management World, Nice, France - 18 May 2010 News Facts To help communications service providers (CSPs) manage and analyze rapidly growing data volumes cost effectively, Oracle today introduced the Oracle Communications Data Model. With the Oracle Communications Data Model, CSPs can achieve rapid time to value by quickly implementing a standards-based enterprise data warehouse that features communications industry-specific reporting, analytics and data mining. The combination of the Oracle Communications Data Model, Oracle Exadata and the Oracle Business Intelligence (BI) Foundation represents the most comprehensive data warehouse and BI solution for the communications industry. Also announced today, Hong Kong Broadband Network enhanced their data warehouse system, going live on Oracle Communications Data Model in three months. The leading provider increased its subscriber base by 37 percent in six months and reduced customer churn to less than one percent. Product Details Oracle Communications Data Model provides industry-specific schema and embedded analytics that address key areas such as customer management, marketing segmentation, product development and network health. CSPs can efficiently capture and monitor critical data and transform it into actionable information to support development and delivery of next-generation services using: More than 1,300 industry-specific measurements and key performance indicators (KPIs) such as network reliability statistics, provisioning metrics and customer churn propensity. Embedded OLAP cubes for extremely fast dimensional analysis of business information. Embedded data mining models for sophisticated trending and predictive analysis. Support for multiple lines of business, such as cable, mobile, wireline and Internet, which can be easily extended to support future requirements. With Oracle Communications Data Model, CSPs can jump start the implementation of a communications data warehouse in line with communications-industry standards including the TM Forum Information Framework (SID), formerly known as the Shared Information Model. Oracle Communications Data Model is optimized for any Oracle Database 11g platform, including Oracle Exadata, which can improve call data record query performance by 10x or more. Supporting Quotes "Oracle Communications Data Model covers a wide range of business areas that are relevant to modern communications service providers and is a comprehensive solution - with its data model and pre-packaged templates including BI dashboards, KPIs, OLAP cubes and mining models. It helps us save a great deal of time in building and implementing a customized data warehouse and enables us to leverage the advanced analytics quickly and more effectively," said Yasuki Hayashi, executive manager, NTT Comware Corporation. "Data volumes will only continue to grow as communications service providers expand next-generation networks, deploy new services and adopt new business models. They will increasingly need efficient, reliable data warehouses to capture key insights on data such as customer value, network value and churn probability. With the Oracle Communications Data Model, Oracle has demonstrated its commitment to meeting these needs by delivering data warehouse tools designed to fill communications industry-specific needs," said Elisabeth Rainge, program director, Network Software, IDC. "The TM Forum Conformance Mark provides reassurance to customers seeking standards-based, and therefore, cost-effective and flexible solutions. TM Forum is extremely pleased to work with Oracle to certify its Oracle Communications Data Model solution. Upon successful completion, this certification will represent the broadest and most complete implementation of the TM Forum Information Framework to date, with more than 130 aggregate business entities," said Keith Willetts, chairman and chief executive officer, TM Forum. Supporting Resources Oracle Communications Oracle Communications Data Model Data Sheet Oracle Communications Data Model Podcast Oracle Data Warehousing Oracle Communications on YouTube Oracle Communications on Delicious Oracle Communications on Facebook Oracle Communications on Twitter Oracle Communications on LinkedIn Oracle Database on Twitter The Data Warehouse Insider Blog

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• Big Data – How to become a Data Scientist and Learn Data Science? – Day 19 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the analytics in Big Data Story. In this article we will understand how to become a Data Scientist for Big Data Story. Data Scientist is a new buzz word, everyone seems to be wanting to become Data Scientist. Let us go over a few key topics related to Data Scientist in this blog post. First of all we will understand what is a Data Scientist. In the new world of Big Data, I see pretty much everyone wants to become Data Scientist and there are lots of people I have already met who claims that they are Data Scientist. When I ask what is their role, I have got a wide variety of answers. What is Data Scientist? Data scientists are the experts who understand various aspects of the business and know how to strategies data to achieve the business goals. They should have a solid foundation of various data algorithms, modeling and statistics methodology. What do Data Scientists do? Data scientists understand the data very well. They just go beyond the regular data algorithms and builds interesting trends from available data. They innovate and resurrect the entire new meaning from the existing data. They are artists in disguise of computer analyst. They look at the data traditionally as well as explore various new ways to look at the data. Data Scientists do not wait to build their solutions from existing data. They think creatively, they think before the data has entered into the system. Data Scientists are visionary experts who understands the business needs and plan ahead of the time, this tremendously help to build solutions at rapid speed. Besides being data expert, the major quality of Data Scientists is “curiosity”. They always wonder about what more they can get from their existing data and how to get maximum out of future incoming data. Data Scientists do wonders with the data, which goes beyond the job descriptions of Data Analysist or Business Analysist. Skills Required for Data Scientists Here are few of the skills a Data Scientist must have. Expert level skills with statistical tools like SAS, Excel, R etc. Understanding Mathematical Models Hands-on with Visualization Tools like Tableau, PowerPivots, D3. j’s etc. Analytical skills to understand business needs Communication skills On the technology front any Data Scientists should know underlying technologies like (Hadoop, Cloudera) as well as their entire ecosystem (programming language, analysis and visualization tools etc.) . Remember that for becoming a successful Data Scientist one require have par excellent skills, just having a degree in a relevant education field will not suffice. Final Note Data Scientists is indeed very exciting job profile. As per research there are not enough Data Scientists in the world to handle the current data explosion. In near future Data is going to expand exponentially, and the need of the Data Scientists will increase along with it. It is indeed the job one should focus if you like data and science of statistics. Courtesy: emc Tomorrow In tomorrow’s blog post we will discuss about various Big Data Learning resources. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Unstructured Data - The future of Data Administration

  Some have claimed that there is a problem with the way data is currently managed using the relational paradigm do to the rise of unstructured data in modern business. PCMag.com defines unstructured data as data that does not reside in a fixed location. They further explain that unstructured data refers to data in a free text form that is not bound to any specific structure. With the rise of unstructured data in the form of emails, spread sheets, images and documents the critics have a right to argue that the relational paradigm is not as effective as the object oriented data paradigm in managing this type of data. The relational paradigm relies heavily on structure and relationships in and between items of data. This type of paradigm works best in a relation database management system like Microsoft SQL, MySQL, and Oracle because data is forced to conform to a structure in the form of tables and relations can be derived from the existence of one or more tables. These critics also claim that database administrators have not kept up with reality because their primary focus in regards to data administration deals with structured data and the relational paradigm. The relational paradigm was developed in the 1970’s as a way to improve data management when compared to standard flat files. Little has changed since then, and modern database administrators need to know more than just how to handle structured data. That is why critics claim that today’s data professionals do not have the proper skills in order to store and maintain data for modern systems when compared to the skills of system designers, programmers , software engineers, and data designers  due to the industry trend of object oriented design and development. I think that they are wrong. I do not disagree that the industry is moving toward an object oriented approach to development with the potential to use more of an object oriented approach to data.   However, I think that it is business itself that is limiting database administrators from changing how data is stored because of the potential costs, and impact that might occur by altering any part of stored data. Furthermore, database administrators like all technology workers constantly are trying to improve their technical skills in order to excel in their job, so I think that accusing data professional is not just when the root cause of the lack of innovation is controlled by business, and it is business that will suffer for their inability to keep up with technology. One way for database professionals to better prepare for the future of database management is start working with data in the form of objects and so that they can extract data from the objects so that the stored information within objects can be used in relation to the data stored in a using the relational paradigm. Furthermore, I think the use of pattern matching will increase with the increased use of unstructured data because object can be selected, filtered and altered based on the existence of a pattern found within an object.

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• Developing an analytics's system processing large amounts of data - where to start

  - by Ryan

  Imagine you're writing some sort of Web Analytics system - you're recording raw page hits along with some extra things like tagging cookies etc and then producing stats such as Which pages got most traffic over a time period Which referers sent most traffic Goals completed (goal being a view of a particular page) And more advanced things like which referers sent the most number of vistors who later hit a goal. The naieve way of approaching this would be to throw it in a relational database and run queries over it - but that won't scale. You could pre-calculate everything (have a queue of incoming 'hits' and use to update report tables) - but what if you later change a goal - how could you efficiently re-calculate just the data that would be effected. Obviously this has been done before ;) so any tips on where to start, methods & examples, architecture, technologies etc.

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• Big Data – Beginning Big Data – Day 1 of 21

  - by Pinal Dave

  What is Big Data? I want to learn Big Data. I have no clue where and how to start learning about it. Does Big Data really means data is big? What are the tools and software I need to know to learn Big Data? I often receive questions which I mentioned above. They are good questions and honestly when we search online, it is hard to find authoritative and authentic answers. I have been working with Big Data and NoSQL for a while and I have decided that I will attempt to discuss this subject over here in the blog. In the next 21 days we will understand what is so big about Big Data. Big Data – Big Thing! Big Data is becoming one of the most talked about technology trends nowadays. The real challenge with the big organization is to get maximum out of the data already available and predict what kind of data to collect in the future. How to take the existing data and make it meaningful that it provides us accurate insight in the past data is one of the key discussion points in many of the executive meetings in organizations. With the explosion of the data the challenge has gone to the next level and now a Big Data is becoming the reality in many organizations. Big Data – A Rubik’s Cube I like to compare big data with the Rubik’s cube. I believe they have many similarities. Just like a Rubik’s cube it has many different solutions. Let us visualize a Rubik’s cube solving challenge where there are many experts participating. If you take five Rubik’s cube and mix up the same way and give it to five different expert to solve it. It is quite possible that all the five people will solve the Rubik’s cube in fractions of the seconds but if you pay attention to the same closely, you will notice that even though the final outcome is the same, the route taken to solve the Rubik’s cube is not the same. Every expert will start at a different place and will try to resolve it with different methods. Some will solve one color first and others will solve another color first. Even though they follow the same kind of algorithm to solve the puzzle they will start and end at a different place and their moves will be different at many occasions. It is  nearly impossible to have a exact same route taken by two experts. Big Market and Multiple Solutions Big Data is exactly like a Rubik’s cube – even though the goal of every organization and expert is same to get maximum out of the data, the route and the starting point are different for each organization and expert. As organizations are evaluating and architecting big data solutions they are also learning the ways and opportunities which are related to Big Data. There is not a single solution to big data as well there is not a single vendor which can claim to know all about Big Data. Honestly, Big Data is too big a concept and there are many players – different architectures, different vendors and different technology. What is Next? In this 31 days series we will be exploring many essential topics related to big data. I do not claim that you will be master of the subject after 31 days but I claim that I will be covering following topics in easy to understand language. Architecture of Big Data Big Data a Management and Implementation Different Technologies – Hadoop, Mapreduce Real World Conversations Best Practices Tomorrow In tomorrow’s blog post we will try to answer one of the very essential questions – What is Big Data? Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• List of resources for database continuous integration

  - by David Atkinson

  Because there is so little information on database continuous integration out in the wild, I've taken it upon myself to aggregate as much as possible and post the links to this blog. Because it's my area of expertise, this will focus on SQL Server and Red Gate tooling, although I am keen to include any quality articles that discuss the topic in general terms. Please let me know if you find a resource that I haven't listed! General database Continuous Integration · What is Database Continuous Integration? (David Atkinson) · Continuous Integration for SQL Server Databases (Troy Hunt) · Installing NAnt to drive database continuous integration (David Atkinson) · Continuous Integration Tip #3 - Version your Databases as part of your automated build (Doug Rathbone) · How the "migrations" approach makes database continuous integration possible (David Atkinson) · Continuous Integration for the Database (Keith Bloom) Setting up Continuous Integration with Red Gate tools · Continuous integration for databases using Red Gate tools - A technical overview (White Paper, Roger Hart and David Atkinson) · Continuous integration for databases using Red Gate SQL tools (Product pages) · Database continuous integration step by step (David Atkinson) · Database Continuous Integration with Red Gate Tools (video, David Atkinson) · Database schema synchronisation with RedGate (Vincent Brouillet) · Database continuous integration and deployment with Red Gate tools (David Duffett) · Automated database releases with TeamCity and Red Gate (Troy Hunt) · How to build a database from source control (David Atkinson) · Continuous Integration Automated Database Update Process (Lance Lyons) Other · Evolutionary Database Design (Martin Fowler) · Recipes for Continuous Database Integration: Evolutionary Database Development (book, Pramod J Sadalage) · Recipes for Continuous Database Integration (book, Pramod Sadalage) · The Red Gate Guide to SQL Server Team-based Development (book, Phil Factor, Grant Fritchey, Alex Kuznetsov, Mladen Prajdic) · Using SQL Test Database Unit Testing with TeamCity Continuous Integration (Dave Green) · Continuous Database Integration (covers MySQL, Perason Education) Technorati Tags: SQL Server,Continous Integration

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• Reading data from an Entity Framework data model through a WCF Data Service

  - by nikolaosk

  This is going to be the fourth post of a series of posts regarding ASP.Net and the Entity Framework and how we can use Entity Framework to access our datastore. You can find the first one here , the second one here and the third one here . I have a post regarding ASP.Net and EntityDataSource. You can read it here .I have 3 more posts on Profiling Entity Framework applications. You can have a look at them here , here and here . Microsoft with .Net 3.0 Framework, introduced WCF. WCF is Microsoft's...(read more)

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• Big Data’s Killer App…

  - by jean-pierre.dijcks

  Recently Keith spent  some time talking about the cloud on this blog and I will spare you my thoughts on the whole thing. What I do want to write down is something about the Big Data movement and what I think is the killer app for Big Data... Where is this coming from, ok, I confess... I spent 3 days in cloud land at the Cloud Connect conference in Santa Clara and it was quite a lot of fun. One of the nice things at Cloud Connect was that there was a track dedicated to Big Data, which prompted me to some extend to write this post. What is Big Data anyways? The most valuable point made in the Big Data track was that Big Data in itself is not very cool. Doing something with Big Data is what makes all of this cool and interesting to a business user! The other good insight I got was that a lot of people think Big Data means a single gigantic monolithic system holding gazillions of bytes or documents or log files. Well turns out that most people in the Big Data track are talking about a lot of collections of smaller data sets. So rather than thinking "big = monolithic" you should be thinking "big = many data sets". This is more than just theoretical, it is actually relevant when thinking about big data and how to process it. It is important because it means that the platform that stores data will most likely consist out of multiple solutions. You may be storing logs on something like HDFS, you may store your customer information in Oracle and you may store distilled clickstream information in some distilled form in MySQL. The big question you will need to solve is not what lives where, but how to get it all together and get some value out of all that data. NoSQL and MapReduce Nope, sorry, this is not the killer app... and no I'm not saying this because my business card says Oracle and I'm therefore biased. I think language is important, but as with storage I think pragmatic is better. In other words, some questions can be answered with SQL very efficiently, others can be answered with PERL or TCL others with MR. History should teach us that anyone trying to solve a problem will use any and all tools around. For example, most data warehouses (Big Data 1.0?) get a lot of data in flat files. Everyone then runs a bunch of shell scripts to massage or verify those files and then shoves those files into the database. We've even built shell script support into external tables to allow for this. I think the Big Data projects will do the same. Some people will use MapReduce, although I would argue that things like Cascading are more interesting, some people will use Java. Some data is stored on HDFS making Cascading the way to go, some data is stored in Oracle and SQL does do a good job there. As with storage and with history, be pragmatic and use what fits and neither NoSQL nor MR will be the one and only. Also, a language, while important, does in itself not deliver business value. So while cool it is not a killer app... Vertical Behavioral Analytics This is the killer app! And you are now thinking: "what does that mean?" Let's decompose that heading. First of all, analytics. I would think you had guessed by now that this is really what I'm after, and of course you are right. But not just analytics, which has a very large scope and means many things to many people. I'm not just after Business Intelligence (analytics 1.0?) or data mining (analytics 2.0?) but I'm after something more interesting that you can only do after collecting large volumes of specific data. That all important data is about behavior. What do my customers do? More importantly why do they behave like that? If you can figure that out, you can tailor web sites, stores, products etc. to that behavior and figure out how to be successful. Today's behavior that is somewhat easily tracked is web site clicks, search patterns and all of those things that a web site or web server tracks. that is where the Big Data lives and where these patters are now emerging. Other examples however are emerging, and one of the examples used at the conference was about prediction churn for a telco based on the social network its members are a part of. That social network is not about LinkedIn or Facebook, but about who calls whom. I call you a lot, you switch provider, and I might/will switch too. And that just naturally brings me to the next word, vertical. Vertical in this context means per industry, e.g. communications or retail or government or any other vertical. The reason for being more specific than just behavioral analytics is that each industry has its own data sources, has its own quirky logic and has its own demands and priorities. Of course, the methods and some of the software will be common and some will have both retail and service industry analytics in place (your corner coffee store for example). But the gist of it all is that analytics that can predict customer behavior for a specific focused group of people in a specific industry is what makes Big Data interesting. Building a Vertical Behavioral Analysis System Well, that is going to be interesting. I have not seen much going on in that space and if I had to have some criticism on the cloud connect conference it would be the lack of concrete user cases on big data. The telco example, while a step into the vertical behavioral part is not really on big data. It used a sample of data from the customers' data warehouse. One thing I do think, and this is where I think parts of the NoSQL stuff come from, is that we will be doing this analysis where the data is. Over the past 10 years we at Oracle have called this in-database analytics. I guess we were (too) early? Now the entire market is going there including companies like SAS. In-place btw does not mean "no data movement at all", what it means that you will do this on data's permanent home. For SAS that is kind of the current problem. Most of the inputs live in a data warehouse. So why move it into SAS and back? That all worked with 1 TB data warehouses, but when we are looking at 100TB to 500 TB of distilled data... Comments? As it is still early days with these systems, I'm very interested in seeing reactions and thoughts to some of these thoughts...

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• Big Data – Basics of Big Data Analytics – Day 18 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the various components in Big Data Story. In this article we will understand what are the various analytics tasks we try to achieve with the Big Data and the list of the important tools in Big Data Story. When you have plenty of the data around you what is the first thing which comes to your mind? “What do all these data means?” Exactly – the same thought comes to my mind as well. I always wanted to know what all the data means and what meaningful information I can receive out of it. Most of the Big Data projects are built to retrieve various intelligence all this data contains within it. Let us take example of Facebook. When I look at my friends list of Facebook, I always want to ask many questions such as - On which date my maximum friends have a birthday? What is the most favorite film of my most of the friends so I can talk about it and engage them? What is the most liked placed to travel my friends? Which is the most disliked cousin for my friends in India and USA so when they travel, I do not take them there. There are many more questions I can think of. This illustrates that how important it is to have analysis of Big Data. Here are few of the kind of analysis listed which you can use with Big Data. Slicing and Dicing: This means breaking down your data into smaller set and understanding them one set at a time. This also helps to present various information in a variety of different user digestible ways. For example if you have data related to movies, you can use different slide and dice data in various formats like actors, movie length etc. Real Time Monitoring: This is very crucial in social media when there are any events happening and you wanted to measure the impact at the time when the event is happening. For example, if you are using twitter when there is a football match, you can watch what fans are talking about football match on twitter when the event is happening. Anomaly Predication and Modeling: If the business is running normal it is alright but if there are signs of trouble, everyone wants to know them early on the hand. Big Data analysis of various patterns can be very much helpful to predict future. Though it may not be always accurate but certain hints and signals can be very helpful. For example, lots of data can help conclude that if there is lots of rain it can increase the sell of umbrella. Text and Unstructured Data Analysis: unstructured data are now getting norm in the new world and they are a big part of the Big Data revolution. It is very important that we Extract, Transform and Load the unstructured data and make meaningful data out of it. For example, analysis of lots of images, one can predict that people like to use certain colors in certain months in their cloths. Big Data Analytics Solutions There are many different Big Data Analystics Solutions out in the market. It is impossible to list all of them so I will list a few of them over here. Tableau – This has to be one of the most popular visualization tools out in the big data market. SAS – A high performance analytics and infrastructure company IBM and Oracle – They have a range of tools for Big Data Analysis Tomorrow In tomorrow’s blog post we will discuss about very important components of the Big Data Ecosystem – Data Scientist. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Welcome Oracle Data Integration 12c: Simplified, Future-Ready Solutions with Extreme Performance

  - by Irem Radzik

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 The big day for the Oracle Data Integration team has finally arrived! It is my honor to introduce you to Oracle Data Integration 12c. Today we announced the general availability of 12c release for Oracle’s key data integration products: Oracle Data Integrator 12c and Oracle GoldenGate 12c. The new release delivers extreme performance, increase IT productivity, and simplify deployment, while helping IT organizations to keep pace with new data-oriented technology trends including cloud computing, big data analytics, real-time business intelligence. With the 12c release Oracle becomes the new leader in the data integration and replication technologies as no other vendor offers such a complete set of data integration capabilities for pervasive, continuous access to trusted data across Oracle platforms as well as third-party systems and applications. Oracle Data Integration 12c release addresses data-driven organizations’ critical and evolving data integration requirements under 3 key themes: Future-Ready Solutions Extreme Performance Fast Time-to-Value       There are many new features that support these key differentiators for Oracle Data Integrator 12c and for Oracle GoldenGate 12c. In this first 12c blog post, I will highlight only a few:·Future-Ready Solutions to Support Current and Emerging Initiatives: Oracle Data Integration offer robust and reliable solutions for key technology trends including cloud computing, big data analytics, real-time business intelligence and continuous data availability. Via the tight integration with Oracle’s database, middleware, and application offerings Oracle Data Integration will continue to support the new features and capabilities right away as these products evolve and provide advance features. E    Extreme Performance: Both GoldenGate and Data Integrator are known for their high performance. The new release widens the gap even further against competition. Oracle GoldenGate 12c’s Integrated Delivery feature enables higher throughput via a special application programming interface into Oracle Database. As mentioned in the press release, customers already report up to 5X higher performance compared to earlier versions of GoldenGate. Oracle Data Integrator 12c introduces parallelism that significantly increases its performance as well. Fast Time-to-Value via Higher IT Productivity and Simplified Solutions:  Oracle Data Integrator 12c’s new flow-based declarative UI brings superior developer productivity, ease of use, and ultimately fast time to market for end users.  It also gives the ability to seamlessly reuse mapping logic speeds development.Oracle GoldenGate 12c ‘s Integrated Delivery feature automatically optimally tunes the process, saving time while improving performance. This is just a quick glimpse into Oracle Data Integrator 12c and Oracle GoldenGate 12c. On November 12th we will reveal much more about the new release in our video webcast "Introducing 12c for Oracle Data Integration". Our customer and partner speakers, including SolarWorld, BT, Rittman Mead will join us in launching the new release. Please join us at this free event to learn more from our executives about the 12c release, hear our customers’ perspectives on the new features, and ask your questions to our experts in the live Q&A. Also, please continue to follow our blogs, tweets, and Facebook updates as we unveil more about the new features of the latest release. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• How Oracle Data Integration Customers Differentiate Their Business in Competitive Markets

  - by Irem Radzik

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 With data being a central force in driving innovation and competing effectively, data integration has become a key IT approach to remove silos and ensure working with consistent and trusted data. Especially with the release of 12c version, Oracle Data Integrator and Oracle GoldenGate offer easy-to-use and high-performance solutions that help companies with their critical data initiatives, including big data analytics, moving to cloud architectures, modernizing and connecting transactional systems and more. In a recent press release we announced the great momentum and analyst recognition Oracle Data Integration products have achieved in the data integration and replication market. In this press release we described some of the key new features of Oracle Data Integrator 12c and Oracle GoldenGate 12c. In addition, a few from our 4500+ customers explained how Oracle’s data integration platform helped them achieve their business goals. In this blog post I would like to go over what these customers shared about their experience. Land O’Lakes is one of America’s premier member-owned cooperatives, and offers an extensive line of agricultural supplies, as well as production and business services. Rich Bellefeuille, manager, ETL & data warehouse for Land O’Lakes told us how GoldenGate helped them modernize their critical ERP system without impacting service and how they are moving to new projects with Oracle Data Integrator 12c: “With Oracle GoldenGate 11g, we've been able to migrate our enterprise-wide implementation of Oracle’s JD Edwards EnterpriseOne, ERP system, to a new database and application server platform with minimal downtime to our business. Using Oracle GoldenGate 11g we reduced database migration time from nearly 30 hours to less than 30 minutes. Given our quick success, we are considering expansion of our Oracle GoldenGate 12c footprint. We are also in the midst of deploying a solution leveraging Oracle Data Integrator 12c to manage our pricing data to handle orders more effectively and provide a better relationship with our clients. We feel we are gaining higher productivity and flexibility with Oracle's data integration products." ICON, a global provider of outsourced development services to the pharmaceutical, biotechnology and medical device industries, highlighted the competitive advantage that a solid data integration foundation brings. Diarmaid O’Reilly, enterprise data warehouse manager, ICON plc said “Oracle Data Integrator enables us to align clinical trials intelligence with the information needs of our sponsors. It helps differentiate ICON’s services in an increasingly competitive drug-development industry."  You can find more info on ICON's implementation here. A popular use case for Oracle GoldenGate’s real-time data integration is offloading operational reporting from critical transaction processing systems. SolarWorld, one of the world’s largest solar-technology producers and the largest U.S. solar panel manufacturer, implemented Oracle GoldenGate for real-time data integration of manufacturing data for fast analysis. Russ Toyama, U.S. senior database administrator for SolarWorld told us real-time data helps their operations and GoldenGate’s solution supports high performance of their manufacturing systems: “We use Oracle GoldenGate for real-time data integration into our decision support system, which performs real-time analysis for manufacturing operations to continuously improve product quality, yield and efficiency. With reliable and low-impact data movement capabilities, Oracle GoldenGate also helps ensure that our critical manufacturing systems are stable and operate with high performance."  You can watch the full interview with SolarWorld's Russ Toyama here. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Starwood Hotels and Resorts is one of the many customers that found out how well Oracle Data Integration products work with Oracle Exadata. Gordon Light, senior director of information technology for StarWood Hotels, says they had notable performance gain in loading Oracle Exadata reporting environment: “We leverage Oracle GoldenGate to replicate data from our central reservations systems and other OLTP databases – significantly decreasing the overall ETL duration. Moving forward, we plan to use Oracle GoldenGate to help the company achieve near-real-time reporting.”You can listen about Starwood Hotels' implementation here. Many companies combine the power of Oracle GoldenGate with Oracle Data Integrator to have a single, integrated data integration platform for variety of use cases across the enterprise. Ufone is another good example of that. The leading mobile communications service provider of Pakistan has improved customer service using timely customer data in its data warehouse. Atif Aslam, head of management information systems for Ufone says: “Oracle Data Integrator and Oracle GoldenGate help us integrate information from various systems and provide up-to-date and real-time CRM data updates hourly, rather than daily. The applications have simplified data warehouse operations and allowed business users to make faster and better informed decisions to protect revenue in the fast-moving Pakistani telecommunications market.” You can read more about Ufone's use case here. In our Oracle Data Integration 12c launch webcast back in November we also heard from BT’s CTO Surren Parthab about their use of GoldenGate for moving to private cloud architecture. Surren also shared his perspectives on Oracle Data Integrator 12c and Oracle GoldenGate 12c releases. You can watch the video here. These are only a few examples of leading companies that have made data integration and real-time data access a key part of their data governance and IT modernization initiatives. They have seen real improvements in how their businesses operate and differentiate in today’s competitive markets. You can read about other customer examples in our Ebook: The Path to the Future and access resources including white papers, data sheets, podcasts and more via our Oracle Data Integration resource kit. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Big Data – What is Big Data – 3 Vs of Big Data – Volume, Velocity and Variety – Day 2 of 21

  - by Pinal Dave

  Data is forever. Think about it – it is indeed true. Are you using any application as it is which was built 10 years ago? Are you using any piece of hardware which was built 10 years ago? The answer is most certainly No. However, if I ask you – are you using any data which were captured 50 years ago, the answer is most certainly Yes. For example, look at the history of our nation. I am from India and we have documented history which goes back as over 1000s of year. Well, just look at our birthday data – atleast we are using it till today. Data never gets old and it is going to stay there forever.  Application which interprets and analysis data got changed but the data remained in its purest format in most cases. As organizations have grown the data associated with them also grew exponentially and today there are lots of complexity to their data. Most of the big organizations have data in multiple applications and in different formats. The data is also spread out so much that it is hard to categorize with a single algorithm or logic. The mobile revolution which we are experimenting right now has completely changed how we capture the data and build intelligent systems.  Big organizations are indeed facing challenges to keep all the data on a platform which give them a  single consistent view of their data. This unique challenge to make sense of all the data coming in from different sources and deriving the useful actionable information out of is the revolution Big Data world is facing. Defining Big Data The 3Vs that define Big Data are Variety, Velocity and Volume. Volume We currently see the exponential growth in the data storage as the data is now more than text data. We can find data in the format of videos, musics and large images on our social media channels. It is very common to have Terabytes and Petabytes of the storage system for enterprises. As the database grows the applications and architecture built to support the data needs to be reevaluated quite often. Sometimes the same data is re-evaluated with multiple angles and even though the original data is the same the new found intelligence creates explosion of the data. The big volume indeed represents Big Data. Velocity The data growth and social media explosion have changed how we look at the data. There was a time when we used to believe that data of yesterday is recent. The matter of the fact newspapers is still following that logic. However, news channels and radios have changed how fast we receive the news. Today, people reply on social media to update them with the latest happening. On social media sometimes a few seconds old messages (a tweet, status updates etc.) is not something interests users. They often discard old messages and pay attention to recent updates. The data movement is now almost real time and the update window has reduced to fractions of the seconds. This high velocity data represent Big Data. Variety Data can be stored in multiple format. For example database, excel, csv, access or for the matter of the fact, it can be stored in a simple text file. Sometimes the data is not even in the traditional format as we assume, it may be in the form of video, SMS, pdf or something we might have not thought about it. It is the need of the organization to arrange it and make it meaningful. It will be easy to do so if we have data in the same format, however it is not the case most of the time. The real world have data in many different formats and that is the challenge we need to overcome with the Big Data. This variety of the data represent  represent Big Data. Big Data in Simple Words Big Data is not just about lots of data, it is actually a concept providing an opportunity to find new insight into your existing data as well guidelines to capture and analysis your future data. It makes any business more agile and robust so it can adapt and overcome business challenges. Tomorrow In tomorrow’s blog post we will try to answer discuss Evolution of Big Data. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Oracle Financial Analytics for SAP Certified with Oracle Data Integrator EE

  - by denis.gray

  Two days ago Oracle announced the release of Oracle Financial Analytics for SAP.  With the amount of press this has garnered in the past two days, there's a key detail that can't be missed.  This release is certified with Oracle Data Integrator EE - now making the combination of Data Integration and Business Intelligence a force to contend with.  Within the Oracle Press Release there were two important bullets: ·         Oracle Financial Analytics for SAP includes a pre-packaged ABAP code compliant adapter and is certified with Oracle Data Integrator Enterprise Edition to integrate SAP Financial Accounting data directly with the analytic application.  ·         Helping to integrate SAP financial data and disparate third-party data sources is Oracle Data Integrator Enterprise Edition which delivers fast, efficient loading and transformation of timely data into a data warehouse environment through its high-performance Extract Load and Transform (E-LT) technology. This is very exciting news, demonstrating Oracle's overall commitment to Oracle Data Integrator EE.   This is a great way to start off the new year and we look forward to building on this momentum throughout 2011.   The following links contain additional information and media responses about the Oracle Financial Analytics for SAP release. IDG News Service (Also appeared in PC World, Computer World, CIO: "Oracle is moving further into rival SAP's turf with Oracle Financial Analytics for SAP, a new BI (business intelligence) application that can crunch ERP (enterprise resource planning) system financial data for insights." Information Week: "Oracle talks a good game about the appeal of an optimized, all-Oracle stack. But the company also recognizes that we live in a predominantly heterogeneous IT world" CRN: "While some businesses with SAP Financial Accounting already use Oracle BI, those integrations had to be custom developed. The new offering provides pre-built integration capabilities." ECRM Guide:  "Among other features, Oracle Financial Analytics for SAP helps front-line managers improve financial performance and decision-making with what the company says is comprehensive, timely and role-based information on their departments' expenses and revenue contributions."   SAP Getting Started Guide for ODI on OTN: http://www.oracle.com/technetwork/middleware/data-integrator/learnmore/index.html For more information on the ODI and its SAP connectivity please review the Oracle® Fusion Middleware Application Adapters Guide for Oracle Data Integrator11g Release 1 (11.1.1)

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• Cloud and On-Premises Applications Integration using Oracle Integration Adapters

  - by Ramkumar Menon

  See how Oracle Integration adapters will continue to provide connectivity and harness information from diverse enterprise applications and technologies—both on-premises and in the cloud on our Exclusive Openworld session - "CON8642 - Cloud and On-Premises Applications Integration, Using Oracle Integration Adapters ". The session will cover the trends and themes of Application Integration today, and describe how Oracle's suite of Adapters help you integrate and extend your Applications using a Service Oriented Architecture today and in the future. Session Speakers Vikas Anand - Director, Product Management Ramkumar Menon - Senior Product Manager, SOA Suite Stephen Mcritchie - SOA Suite Product Development Schedule: Wednesday, Oct 3, 1:15 PM - 2:15 PM - Moscone South - 310, San Francisco

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