I want to add an event handler to some dynamically added elements. I simplified my problem into the basic code below. I am using the new JQuery 1.7 on feature to say "hey for all labels in the CancelSurvey id element call this notify function when they are clicked." function notify(event) { console.log(event.data.name); } $('#CancelSurvey').on('click', 'label', { name: $(this).attr("id") }, notify); I want to pass the id of the label as parameter "name". When I try to alert this it is undefined (they are defined in the html created). I believe that using the $(this) is not referencing the label selector in this case. It actually seems to be referencing the document itself. Any ideas on how to accomplish this?