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• Recording custom variables to identify individual users with Google Analytics

  - by mrtsherman

  I have been asked by our marketing department to add Google Analytics custom variable tracking to my company's website. As the website uses server side includes, modifications to the tracking tag roll out globally - maintenance is therefore a headache! So, if I add the following code (keeping in mind SSI so every page has the same code): // visitor level tracking, id = 12345 // Record a unique id for each visitor. When they return also track this id _gaq.push(['_setCustomVar', 1, 'id', '12345', 1]); // page level tracking // If the user signs up for our newsletter we set newsletter to true // Each page they subsequently visit should also mark this as true _gaq.push(['_setCustomVar', 1, 'newsletter', 'true', 1]); I don't use GA and the marketing people don't use custom variables, so we don't actually know how or if this will work. Therefore my questions are:- Do I want Page, Session or Visitor level tracking? What happens when the same code is used on every page? Can GA 'overwrite' a setting. For example, if I set newsletter to true on page X and then user navigates to page Y, will the variable also be marked there?

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• HTML5 valid Google+ Button - Bad value publisher for attribute rel

  - by mrtsherman

  I recently migrated my website from xhtml transitional to html5. Specifically so that I could make use of valid block level anchor tags. <a><div /></a>. When running validation I encountered the following error: Bad value publisher for attribute rel on element link: Keyword publisher is not registered. But according to this page, that is exactly what I am supposed to do. https://developers.google.com/+/plugins/badge/#connect My code: <link href="https://plus.google.com/xxxxxxxxxxxxxxxx" rel="publisher" /> <a href="https://plus.google.com/xxxxxxxxxxxxxxx?prsrc=3" style="text-decoration:none;"> <img src="https://ssl.gstatic.com/images/icons/gplus-16.png" alt="" style="border:0;width:16px;height:16px;"/> </a> I can't figure out how to implement this in an html5 compliant way. Can anyone help?

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• Google Analytics custom variables and how are they recorded?

  - by mrtsherman

  I have been asked to add GA custom variable tracking to my company's website. The company website uses server side includes, so making modifications to the tracking code happens identically everywhere. Maintenance is therefore a headache. Also, GA takes about twenty-four hours for custom variables to start showing up in reports and that makes troubleshooting a headache. So if you have custom variables // visitor level tracking, id = 12345 _gaq.push(['_setCustomVar', 1, 'id', '12345', 1]); // page level tracking, email = [email protected] _gaq.push(['_setCustomVar', 1, 'email', '[email protected]', 1]); The marketing people want the following out of this: User visits site and we record a unique id for them. Whenever they return this id will be used in GA. User signs up for our newsletter on page X and we record their email address. Whenever they return this email address is used in GA. Now a big problem for me is that I don't use GA and the marketing people don't use custom variables. So we don't actually know how this will work. Do I want Page, Session or Visitor level tracking? What happens because the same GA code is used on every page? If they visit the email sign up form and we record the email address, but then they go somewhere else where email is nonexistent will the value get 'overwritten.' Sorry for the long question, but there are a lot of unknowns for a GA noob.

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