I'm converting some URLs from a web application using ASP.NET 4.0 friendly SEO Urls: From <a href="profile.aspx" ></a> To <a href="<%= Page.GetRouteUrl("Profile", null) %>" ></a> The problem is before conversion when I try to hit profile.aspx it would fire the application_authenticaterequest but after conversion when I try to hit Page.GetRouteUrl it would not fire the application_authenticaterequest. Thanks