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  • Is Data Science “Science”?

    - by BuckWoody
    I hold the term “science” in very high esteem. I grew up on the Space Coast in Florida, and eventually worked at the Kennedy Space Center, surrounded by very intelligent people who worked in various scientific fields. Recently a new term has entered the computing dialog – “Data Scientist”. Since it’s not a standard term, it has a lot of definitions, and in fact has been disputed as a correct term. After all, the reasoning goes, if there’s no such thing as “Data Science” then how can there be a Data Scientist? This argument has been made before, albeit with a different term – “Computer Science”. In Peter Denning’s excellent article “Is Computer Science Science” (April  2005/Vol. 48, No. 4 COMMUNICATIONS OF THE ACM) there are many points that separate “science” from “engineering” and even “art”.  I won’t repeat the content of that article here (I recommend you read it on your own) but will leverage the points he makes there. Definition of Science To ask the question “is data science ‘science’” then we need to start with a definition of terms. Various references put the definition into the same basic areas: Study of the physical world Systematic and/or disciplined study of a subject area ...and then they include the things studied, the bodies of knowledge and so on. The word itself comes from Latin, and means merely “to know” or “to study to know”. Greek divides knowledge further into “truth” (episteme), and practical use or effects (tekhne). Normally computing falls into the second realm. Definition of Data Science And now a more controversial definition: Data Science. This term is so new and perhaps so niche that the major dictionaries haven’t yet picked it up (my OED reference is older – can’t afford to pop for the online registration at present). Researching the term's general use I created an amalgam of the definitions this way: “Studying and applying mathematical and other techniques to derive information from complex data sets.” Using this definition, data science certainly seems to be science - it's learning about and studying some object or area using systematic methods. But implicit within the definition is the word “application”, which makes the process more akin to engineering or even technology than science. In fact, I find that using these techniques – and data itself – part of science, not science itself. I leave out the concept of studying data patterns or algorithms as part of this discipline. That is actually a domain I see within research, mathematics or computer science. That of course is a type of science, but does not seek for practical applications. As part of the argument against calling it “Data Science”, some point to the scientific method of creating a hypothesis, testing with controls, testing results against the hypothesis, and documenting for repeatability.  These are not steps that we often take in working with data. We normally start with a question, and fit patterns and algorithms to predict outcomes and find correlations. In this way Data Science is more akin to statistics (and in fact makes heavy use of them) in the process rather than starting with an assumption and following on with it. So, is Data Science “Science”? I’m uncertain – and I’m uncertain it matters. Even if we are facing rampant “title inflation” these days (does anyone introduce themselves as a secretary or supervisor anymore?) I can tolerate the term at least from the intent that we use data to study problems across a wide spectrum, rather than restricting it to a single domain. And I also understand those who have worked hard to achieve the very honorable title of “scientist” who have issues with those who borrow the term without asking. What do you think? Science, or not? Does it matter?

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  • What is the the maximum time for a user to return to Google for the visit to be flagged up as a bounce in GA?

    - by Anonymous
    I know that Google measures bounce rates by how fast a user returns to the results page after clicking-through to a website. Roughly what is the maximum duration of the visit for the user to then return for it to be considered a bounce? i.e. <5 seconds, <30 seconds? I'm mainly interested as it appears a lot of users clicking through my PPC adverts (Adwords) are bouncing, despite my ads having a high quality score and the page's being entirely related to the adverts copy and at as best tied to what I think user's may be searching for from the key phrases I've selected so the high bounce rate (100% on some keywords) seems a bit strange. If a bounce isn't determined by time, but simply whether a user returns to the SERP after visiting my site or not after any amount of time that would make more sense but the average duration of visit for my keywords with a 100% bounce rate in GA is 00:00:00, which suggests a user immediately returned to the SERPs, which again, is odd. Is my GA data being skewed by https or anything like that? Scratching my head here.

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  • Monitor and Control Memory Usage in Google Chrome

    - by Asian Angel
    Do you want to know just how much memory Google Chrome and any installed extensions are using at a given moment? With just a few clicks you can see just what is going on under the hood of your browser. How Much Memory are the Extensions Using? Here is our test browser with a new tab and the Extensions Page open, five enabled extensions, and one disabled at the moment. You can access Chrome’s Task Manager using the Page Menu, going to Developer, and selecting Task manager… Or by right clicking on the Tab Bar and selecting Task manager. There is also a keyboard shortcut (Shift + Esc) available for the “keyboard ninjas”. Sitting idle as shown above here are the stats for our test browser. All of the extensions are sitting there eating memory even though some of them are not available/active for use on our new tab and Extensions Page. Not so good… If the default layout is not to your liking then you can easily modify the information that is available by right clicking and adding/removing extra columns as desired. For our example we added Shared Memory & Private Memory. Using the about:memory Page to View Memory Usage Want even more detail? Type about:memory into the Address Bar and press Enter. Note: You can also access this page by clicking on the Stats for nerds Link in the lower left corner of the Task Manager Window. Focusing on the four distinct areas you can see the exact version of Chrome that is currently installed on your system… View the Memory & Virtual Memory statistics for Chrome… Note: If you have other browsers running at the same time you can view statistics for them here too. See a list of the Processes currently running… And the Memory & Virtual Memory statistics for those processes. The Difference with the Extensions Disabled Just for fun we decided to disable all of the extension in our test browser… The Task Manager Window is looking rather empty now but the memory consumption has definitely seen an improvement. Comparing Memory Usage for Two Extensions with Similar Functions For our next step we decided to compare the memory usage for two extensions with similar functionality. This can be helpful if you are wanting to keep memory consumption trimmed down as much as possible when deciding between similar extensions. First up was Speed Dial”(see our review here). The stats for Speed Dial…quite a change from what was shown above (~3,000 – 6,000 K). Next up was Incredible StartPage (see our review here). Surprisingly both were nearly identical in the amount of memory being used. Purging Memory Perhaps you like the idea of being able to “purge” some of that excess memory consumption. With a simple command switch modification to Chrome’s shortcut(s) you can add a Purge Memory Button to the Task Manager Window as shown below.  Notice the amount of memory being consumed at the moment… Note: The tutorial for adding the command switch can be found here. One quick click and there is a noticeable drop in memory consumption. Conclusion We hope that our examples here will prove useful to you in managing the memory consumption in your own Google Chrome installation. If you have a computer with limited resources every little bit definitely helps out. Similar Articles Productive Geek Tips Stupid Geek Tricks: Compare Your Browser’s Memory Usage with Google ChromeMonitor CPU, Memory, and Disk IO In Windows 7 with Taskbar MetersFix for Firefox memory leak on WindowsHow to Purge Memory in Google ChromeHow to Make Google Chrome Your Default Browser TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Acronis Online Backup DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows iFixit Offers Gadget Repair Manuals Online Vista style sidebar for Windows 7 Create Nice Charts With These Web Based Tools Track Daily Goals With 42Goals Video Toolbox is a Superb Online Video Editor Fun with 47 charts and graphs

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  • Google Maps Polygon - Not creating independent

    - by ferronrsmith
    I am basically populating a map with polygons, I am using the flex sdk. The problem I am having is that each time it adds a parish it keep adding to the previous polygons and treating it as one. HELP!! <?xml version="1.0" encoding="utf-8"?> <mx:Application xmlns:mx="http://www.adobe.com/2006/mxml" layout="absolute"> <maps:Map xmlns:maps="com.google.maps.*" id="map" mapevent_mapready="onMapReady(event)" width="100%" height="100%" key="ABQIAAAAGe0Fqwt-nY7G2oB81ZIicRT2yXp_ZAY8_ufC3CFXhHIE1NvwkxRcFmaI_t1gtsS5UN6mWQkH9kIw6Q"/> <mx:Script> <![CDATA[ import com.google.maps.Color; import com.google.maps.LatLng; import com.google.maps.Map; import com.google.maps.MapEvent; import com.google.maps.MapType; import com.google.maps.controls.ZoomControl; import com.google.maps.overlays.Polygon; import com.google.maps.overlays.PolygonOptions; import com.google.maps.styles.FillStyle; import com.google.maps.styles.StrokeStyle; import mx.controls.Alert; import mx.utils.ColorUtil; import mx.utils.object_proxy; private var polys:Array = new Array(); private var labels:Array = new Array(); // private var pts:Array = new Array(); // private var poly:Polygon; // private var map:Map; private function onMapReady(event:Event):void { map.setCenter(new LatLng(18.070146,-77.225647), 9, MapType.NORMAL_MAP_TYPE); map.addControl(new ZoomControl()); map.enableScrollWheelZoom(); map.enableContinuousZoom(); getXml(); } public function getXml():void { var xmlString:URLRequest = new URLRequest("parish.xml"); var xmlLoader:URLLoader = new URLLoader(xmlString); xmlLoader.addEventListener("complete", readXml); } private function readXml(event:Event):void { var markersXML:XML = new XML(event.target.data); var markers:XMLList = markersXML..parish; //var markersCount:int = markers.length(); var i:Number; var t:Number; for(i=0; i < markers.length(); i++) { var marker:XML = markers[i]; var name:String = marker.@name; var colour:String = marker.@colour; // Alert.show(""); var the_p:XMLList = markers..point; var pts:Array = []; for(t=0; t < the_p.length(); t++) { var theparish:XML = the_p[t]; pts[t] = new LatLng(theparish.@lat,theparish.@lng); // Alert.show("working" + theparish.@lat); // var pts.push(new LatLng(theparish.@lat,theparish.@lng)); } var poly:Polygon = new Polygon(pts, new PolygonOptions({ strokyStyle: new StrokeStyle({ color: colour, thickness: 1, alpha: 0.2}), fillStyle: new FillStyle({ color: colour, alpha: 0.2}) })); //polys.push(poly); //labels.push(name); Alert.show("this"); pts = [] map.addOverlay(poly); } } /* public function createMarker(latlng:LatLng, name:String, address:String, type:String): Marker { var marker:Marker = new Marker(latlng, new MarkerOptions({icon: new customIcons[type], iconOffset: new Point(-16, -32)})); var html:String = "<b>" + name + "</b> <br/>" + address; marker.addEventListener(MapMouseEvent.CLICK, function(e:MapMouseEvent):void { marker.openInfoWindow(new InfoWindowOptions({contentHTML:html})); }); return marker; } */ ]]> </mx:Script> </mx:Application>

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  • Data Modeling Resources

    - by Dejan Sarka
    You can find many different data modeling resources. It is impossible to list all of them. I selected only the most valuable ones for me, and, of course, the ones I contributed to. Books Chris J. Date: An Introduction to Database Systems – IMO a “must” to understand the relational model correctly. Terry Halpin, Tony Morgan: Information Modeling and Relational Databases – meet the object-role modeling leaders. Chris J. Date, Nikos Lorentzos and Hugh Darwen: Time and Relational Theory, Second Edition: Temporal Databases in the Relational Model and SQL – all theory needed to manage temporal data. Louis Davidson, Jessica M. Moss: Pro SQL Server 2012 Relational Database Design and Implementation – the best SQL Server focused data modeling book I know by two of my friends. Dejan Sarka, et al.: MCITP Self-Paced Training Kit (Exam 70-441): Designing Database Solutions by Using Microsoft® SQL Server™ 2005 – SQL Server 2005 data modeling training kit. Most of the text is still valid for SQL Server 2008, 2008 R2, 2012 and 2014. Itzik Ben-Gan, Lubor Kollar, Dejan Sarka, Steve Kass: Inside Microsoft SQL Server 2008 T-SQL Querying – Steve wrote a chapter with mathematical background, and I added a chapter with theoretical introduction to the relational model. Itzik Ben-Gan, Dejan Sarka, Roger Wolter, Greg Low, Ed Katibah, Isaac Kunen: Inside Microsoft SQL Server 2008 T-SQL Programming – I added three chapters with theoretical introduction and practical solutions for the user-defined data types, dynamic schema and temporal data. Dejan Sarka, Matija Lah, Grega Jerkic: Training Kit (Exam 70-463): Implementing a Data Warehouse with Microsoft SQL Server 2012 – my first two chapters are about data warehouse design and implementation. Courses Data Modeling Essentials – I wrote a 3-day course for SolidQ. If you are interested in this course, which I could also deliver in a shorter seminar way, you can contact your closes SolidQ subsidiary, or, of course, me directly on addresses [email protected] or [email protected]. This course could also complement the existing courseware portfolio of training providers, which are welcome to contact me as well. Logical and Physical Modeling for Analytical Applications – online course I wrote for Pluralsight. Working with Temporal data in SQL Server – my latest Pluralsight course, where besides theory and implementation I introduce many original ways how to optimize temporal queries. Forthcoming presentations SQL Bits 12, July 17th – 19th, Telford, UK – I have a full-day pre-conference seminar Advanced Data Modeling Topics there.

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  • Google I/O 2012 - Getting Started with Google+ History API [CONF]

    Google I/O 2012 - Getting Started with Google+ History API [CONF] Timothy Jordan, Daniel Dulitz Google+ history presents new opportunities to increase traffic to your site and engagement with your content by allowing users to connect their Google profile to your site. This session will explore the value of Google+ history and review basic implementation. Special guests will be on hand to describe their early success with this new service. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 92 6 ratings Time: 33:56 More in Science & Technology

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  • Google I/O 2010 - Data pipelines with Google App Engine

    Google I/O 2010 - Data pipelines with Google App Engine Google I/O 2010 - Building high-throughput data pipelines with Google App Engine App Engine 301 Brett Slatkin This session will cover how to build, test, and maintain large-scale data pipelines on Google App Engine. It will cover maximizing efficiency, productionization, and how to deal with changing requirements. For all I/O 2010 sessions, please go to code.google.com From: GoogleDevelopers Views: 5 0 ratings Time: 01:01:52 More in Science & Technology

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  • Google I/O 2010 - Google Buzz, location, and social gaming

    Google I/O 2010 - Google Buzz, location, and social gaming Google I/O 2010 - Surf the stream: Google Buzz, location, and social gaming Social Web 201 Bob Aman, Timothy Jordan Google Buzz has a feature-rich API that allows you to do all kinds of interesting things with conversations and location. In this session we'll build a Buzz-tastic mobile game using App Engine, HTML5, and the Buzz API for social awesomeness. For all I/O 2010 sessions, please go to code.google.com From: GoogleDevelopers Views: 2 0 ratings Time: 31:18 More in Science & Technology

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  • Google I/O 2010: Google TV Keynote - Developer And Partner Timeline

    Google I/O 2010: Google TV Keynote - Developer And Partner Timeline Due to licensing and permissions issues, we are unable to show the full Google TV demonstration from the Day 2 keynote at Google I/O. Until we are able to get these permissions, please check out these clips. For Google I/O session videos, presentations, developer interviews and more, go to: code.google.com/io From: GoogleDevelopers Views: 1 0 ratings Time: 04:47 More in Science & Technology

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  • Google I/O 2010 - OpenID-based SSO & OAuth for Google Apps

    Google I/O 2010 - OpenID-based SSO & OAuth for Google Apps Google I/O 2010 - OpenID-based single sign on and OAuth data access for Google Apps Enterprise, Google APIs 201 Ryan Boyd, David Primmer A discussion of all the auth tangles you've encountered so far -- OpenID, SSO, 2-Legged OAuth, 3-Legged OAuth, and Hybrid OAuth. We'll show you when and where to use the APIs, code some example apps, and demonstrate how they all integrate with Google APIs and other developer products. We'll also talk about how these technologies relate to apps sold on the Google Apps Marketplace. For all I/O 2010 sessions, please go to code.google.com From: GoogleDevelopers Views: 8 0 ratings Time: 01:11:01 More in Science & Technology

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  • Google I/O 2010 - Integrate apps w/ Google Apps Marketplace

    Google I/O 2010 - Integrate apps w/ Google Apps Marketplace Google I/O 2010 - Integrating your app with the Google Apps Marketplace: Navigation, SSO, Data APIs and manifests Enterprise 201 Ryan Boyd, Steve Bazyl In this fast-paced, demo-focused session, you'll learn how to build, integrate, and sell a web app on the Google Apps Marketplace. We'll go end-to-end in 40 minutes with time left for Q&A. For all I/O 2010 sessions, please go to code.google.com From: GoogleDevelopers Views: 5 0 ratings Time: 59:45 More in Science & Technology

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  • Google I/O 2010 - Sell your app on the Google Apps Marketplace

    Google I/O 2010 - Sell your app on the Google Apps Marketplace Google I/O 2010 - Reach new customers fast: Learn how to sell your cloud app on the Google Apps Marketplace Enterprise 201 Scott McMullan, Jay Simmons (Atlassian), Chuck Dietrich (Sliderocket), Amit Kulkarni (Manymoon) In this introductory session we'll provide an overview of the Google Apps Marketplace and learn product and marketing best practices directly from 3 Marketplace ISVs. For all I/O 2010 sessions, please go to code.google.com From: GoogleDevelopers Views: 12 0 ratings Time: 56:42 More in Science & Technology

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  • Google I/O 2010: Google TV Keynote - Under The Hood

    Google I/O 2010: Google TV Keynote - Under The Hood Due to licensing and permissions issues, we are unable to show the full Google TV demonstration from the Day 2 keynote at Google I/O. Until we are able to get these permissions, please check out these clips. For Google I/O session videos, presentations, developer interviews and more, go to: code.google.com/io From: GoogleDevelopers Views: 3 0 ratings Time: 02:02 More in Science & Technology

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  • Google I/O 2010: Google TV Keynote - Push Android Apps From Web To TV

    Google I/O 2010: Google TV Keynote - Push Android Apps From Web To TV Due to licensing and permissions issues, we are unable to show the full Google TV demonstration from the Day 2 keynote at Google I/O. Until we are able to get these permissions, please check out these clips. For Google I/O session videos, presentations, developer interviews and more, go to: code.google.com/io From: GoogleDevelopers Views: 1 0 ratings Time: 02:09 More in Science & Technology

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  • Google I/O 2010: Google TV Keynote - YouTube Leanback

    Google I/O 2010: Google TV Keynote - YouTube Leanback Due to licensing and permissions issues, we are unable to show the full Google TV demonstration from the Day 2 keynote at Google I/O. Until we are able to get these permissions, please check out these clips. For Google I/O session videos, presentations, developer interviews and more, go to: code.google.com/io From: GoogleDevelopers Views: 1 0 ratings Time: 02:56 More in Science & Technology

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  • Google I/O 2010: Google TV Keynote - Flinging From Phone To TV

    Google I/O 2010: Google TV Keynote - Flinging From Phone To TV Due to licensing and permissions issues, we are unable to show the full Google TV demonstration from the Day 2 keynote at Google I/O. Until we are able to get these permissions, please check out these clips. For Google I/O session videos, presentations, developer interviews and more, go to: code.google.com/io From: GoogleDevelopers Views: 32 0 ratings Time: 03:22 More in Science & Technology

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  • Google I/O 2010: Google TV Keynote - An Open Platform

    Google I/O 2010: Google TV Keynote - An Open Platform Due to licensing and permissions issues, we are unable to show the full Google TV demonstration from the Day 2 keynote at Google I/O. Until we are able to get these permissions, please check out these clips. For Google I/O session videos, presentations, developer interviews and more, go to: code.google.com/io From: GoogleDevelopers Views: 1 0 ratings Time: 00:42 More in Science & Technology

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  • Google Maps 3.0 - Sometimes after removing markers, they stay around...

    - by ewindsor
    Sometimes when I remove markers they stay around in a "ghost" fashion -- they are clickable but there's no more icon. This is not every time and usually only happens when I remove more than one at a time. Here's my code for removing markers: for(var i in markers) { google.maps.event.clearListeners(markers[i], "click"); markers[i].setMap(null); markers[i] = null; delete markers[i]; } The only way to guarantee that they get removed 100% of the time is to move the map to another position. Then when I move it back they are gone 100% of the time. Thanks for your help.

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  • Show "results - of" of internal search in Google search result

    - by Petra Barus
    I was doing some searches on Google Search and I stumbled on this As you can see in the screenshot above, the search results show a summary of an internal search page (the one I highlighted by red underline) on the website (homes.com and findaproperty.com). I would like to show up this kind of result in the Google search for my website internal search. How do I do it? Do I have to put some metatag or something?

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  • Alternatives to Google Website Optimizer

    - by yahelc
    What (affordable) alternatives are there to Google Website Optimizer for A/B and multivariate tests? The pro's with GWO are basically that its free and that it integrates with Google Analytics. The cons: The relative high time cost of setting up a test. Some alternatives I've seen so far: Optimizely.com VisualWebsiteOptimizer.com Genetify (wiki.github.com/gregdingle/genetify/) Free, open-source, but seems like there's no developer community committed to the project.

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  • Preview Links and Images in Google Chrome

    - by Asian Angel
    Anyone who has used the CoolPreviews extension in Firefox knows how wonderful that preview window can be. Now you can get the same kind of functionality in Chrome with the ezLinkPreview extension. Note: Extension will not work on websites containing “frame buster” code (navigation to the actual URL will occur). Before Normally if you want to have a better look at a particular webpage the only option you have is to go ahead and open it in a new tab or window. But it would certainly be nice to be able to take a quick “sneak peek” before-hand… After As soon as you have finished installing the extension everything is ready to go…just refresh any pages open prior to installation and enjoy the preview goodness. When you hover your mouse near any link you will notice a small “Preview Button” appear with the letters “EZ” inside. A closer look at the “Preview Button”. Click on the “Preview Button” to open the popup window. Now you can get a very good idea of whether the page is worth visiting or not. Here is a closer look at the popup window. Notice that you can see the URL for the webpage and access a convenient set of buttons on the right side (Open to new tab, Pin to keep overlay open, and Close). You can even resize the window as desired to best suit your needs (you can actually grab any of the four corners to resize the popup window). It is also possible to open a “preview window” inside the popup window…you can see the “Preview Button” here… If you have Chrome maximized you can enjoy using a large sized “preview window”. Now that is nice! For those who may be curious you can see that ezLinkPreview works nicely with images too. Conclusion The ezLinkPreview extension provides a quick and simple way to preview links and/or images while you are browsing. If you are looking for similar functionality in Firefox then be sure to read our article on CoolPreviews here. Links Download the ezLinkPreview extension (Google Chrome Extensions) Similar Articles Productive Geek Tips Google Image Search Quick FixSubscribe to RSS Feeds in Chrome with a Single ClickFind a Website’s Actual Location with Chrome FlagsHow to Make Google Chrome Your Default BrowserEnable Auto-Paging Goodness in Google Chrome TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 QuicklyCode Provides Cheatsheets & Other Programming Stuff Download Free MP3s from Amazon Awe inspiring, inter-galactic theme (Win 7) Case Study – How to Optimize Popular Wordpress Sites Restore Hidden Updates in Windows 7 & Vista Iceland an Insurance Job?

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  • Google doesn't always show rich snippets when the site uses structured data [duplicate]

    - by Sam Se
    This question is an exact duplicate of: Google Structured Data [on hold] 1 answer I'm so tired of the Google structured data recipe. After some days, it loses the image and the extra information. Then I test it again, and it shows again. Some other days in the future it might go away even if it is still showing in test tool. What i can do? I tried with RDFa and schema.org microdata.

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  • Google Ads Blocking Other Site Elements From Loading

    - by Scott Schluer
    I'm using Google DFP to serve Adsense ads. In Google Chrome (this doesn't seem to happen in other browsers), the page will get stuck loading pagead2.googlesyndication.com. It will just load for hours if I let it. In the meantime, only about half or slightly more of the dynamic images on my page will have completed loading. It appears this is blocking other elements on my site from loading. Any suggestions on what I can do to fix this?

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  • Transfer ownership of abandoned Google Analytics account

    - by Bobe
    The web team of a new client was fully responsible for the client's Google Analytics account, meaning the client didn't keep records of the account. Now that that web team has gone under we are trying to retrieve the account. Is it possible to request an account to be transferred to another owner, or alternatively have a full-privileged user added to the account? What steps should I take to resolve this issue with Google?

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  • Google Analytics - comparing metrics for different cities approach

    - by crmpicco
    I receive traffic from a number of different cities across the world, these being: Washington, Bratislava and Belfast. In Google Analytics, I would like to be able to compare a variety of metrics (side by side), however i'm not sure how to go about this in the best way. Am I looking at creating 3 advanced segments, 3 profiles or should I be doing it in one custom report? Or is this even possible in Google Analytics version 5?

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