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  • SharePoint Conference 2012&ndash;How To Find Me

    - by MOSSLover
    Hey guys I will be at the conference if you don’t follow me on twitter and you want to find me.  Look around the Women in SharePoint area in the Community Lounge.  If you don’t find me at the Community Lounge then I would say try to look at the Planet Technologies booth for me.  If you don’t find me in that booth then try Booth #22 the SharePoint Pavilion.  If I’m not in any of these places I’m either in a session, sleeping, running, or wearing a cloaking device.  You can ask me all kinds of questions about Planet, Women in SharePoint, and such.  I can try to answer the questions as best I can or direct you to someone smarter.  See you all at SPC 12! Technorati Tags: SPC12,SharePoint

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  • Oracle @ E20 Conference Boston - Building Social Business

    - by Michael Snow
    12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Oracle WebCenter is The Engagement Platform Powering Exceptional Experiences for Employees, Partners and Customers &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;span id=&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;quot;XinhaEditingPostion&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;quot;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;lt;p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/p&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; The way we work is changing rapidly, offering an enormous competitive advantage to those who embrace the new tools that enable contextual, agile and simplified information exchange and collaboration to distributed workforces and  networks of partners and customers. As many of you are aware, Enterprise 2.0 is the term for the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like email. It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices. Enterprise 2.0 makes accessible the collective intelligence of many, translating to a huge  competitive advantage in the form of increased innovation, productivity and agility.The Enterprise 2.0 Conference takes a strategic perspective, emphasizing the bigger picture implications of the technology and the exploration of what is at stake for organizations trying to change not only tools, but also culture and process. Beyond discussion of the "why", there will also be in-depth opportunities for learning the "how" that will help you bring Enterprise 2.0 to your business. You won't want to miss this opportunity to learn and hear from leading experts in the fields of technology for business, collaboration, culture change and collective intelligence.Oracle was a proud Gold sponsor of the Enterprise 2.0 Conference, taking place this past week in Boston. For those of you that weren't able to make it - we've made the Oracle Social Network Presentation session available here and have posted the slides below. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Oracle Enterprise Manager content at Collaborate 12 - the only user-driven and user-run Oracle conference

    - by Anand Akela
    From April 22-26, 2012, Oracle takes Las Vegas. Thousands of Oracle professionals will descend upon the Mandalay Bay Convention Center for a weeks worth of education sessions, networking opportunities and more, at the only user-driven and user-run Oracle conference - COLLABORATE 12. This is one of the best opportunities for you to learn more about Oracle technology including Oracle Enterprise Manager. Here is a summary of an impressive line-up of Oracle Enterprise Manager related content at COLLABORATE 12. Customer Presentations Stability in Real World with SQL Plan Management Upgrading to Oracle Enterprise Manager 12c - Best Practices Making OEM Sing and Dance with EMCLI Oracle Real Application Testing: A look under the hood Optimizing Oracle E-Business Suite on Exadata Experiences with OracleVM 3 and Grid Control in an Oracle BIEE environment. Right Cloud-- How to Avoid the False Cloud by using Oracle Technologies Forgetting something? Standarize your database monitoring environment with Enterprise Manager 11g Implementing E-Business Suite R12 in a Federal Cloud - Lessons Learned Cloud Computing Boot Camp: New DBA Features in Oracle Enterprise Manager Cloud Control 12c Oracle Enterprise Manager 12c, Whats Changed, Whats New? Monitoring a WebCenter Content Deployment with Enterprise Manager Enterprise Manager 12c Cloud Control: New Features and Best Practices (for IOUG registrants only) Oracle Presentations Roadmap Session: Total Cloud Control with Oracle Enterprise Manager 12c Real World Performance (complimentary for IOUG registrants only) Database-as-a-Service: Enterprise Cloud in Three Simple Steps Bullet-proof Your Enterprise, SOA & Cloud Investments Using Oracle Enterprise Gateway What’s New for Oracle WebLogic Management: Capabilities that Scripting Cannot Provide Exadata Boot Camp: Complete Oracle Exadata Management with Oracle Enterprise Manager Stay connected with  Oracle Enterprise Manager   :  Twitter | Facebook | YouTube | Linkedin | Newsletter

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  • Oracle Linux at DOAG 2012 Conference in Nuremberg, Germany (Nov 20th-22nd)

    - by Lenz Grimmer
    This week, the DOAG 2012 Conference, organized by the German Oracle Users Group (DOAG) takes place in Nuremberg, Germany from Nov. 20th-22nd. There will be several presentations related to Oracle Linux, Oracle VM and related infrastructure (including a dedicated MySQL stream on Tue+Wed). Here are a few examples picked from the infrastructure stream of the schedule: Tuesday, Nov. 20th 10:00 - Virtualisierung, Cloud und Hosting - Kriterien und Entscheidungshilfen - Harald Sellmann, its-people Frankfurt GmbH, Andreas Wolske, managedhosting.de GmbH 14:00 - Virtual Desktop Infrastructure Implementierungen und Praxiserfahrungen - Björn Rost, portrix Systems GmbH 15:00 - Oracle Linux - Best Practices und Nutzen (nicht nur) für die Oracle DB - Manuel Hoßfeld, Lenz Grimmer, Oracle Deutschland 16:00 - Mit Linux Container Umgebungen effizient duplizieren - David Hueber, dbi services sa Wednesday, Nov. 21st 09:00 - OVM 3 Features und erste Praxiserfahrungen - Dirk Läderach, Robotron Datenbank-Software GmbH 09:00 - Oracle VDI Best Practice unter Linux - Rolf-Per Thulin, Oracle Deutschland 10:00 - Oracle VM 3: Was nicht im Handbuch steht... - Martin Bracher, Trivadis AG 12:00 - Notsystem per Virtual Box - Wolfgang Vosshall, Regenbogen AG 13:00 - DTrace - Informationsgewinnung leicht gemacht - Thomas Nau, Universität Ulm 13:00 - OVM x86 / OVM Sparc / Zonen und co. - Bertram Dorn, Oracle Deutschland Thursday, Nov. 22nd 09:00 - Oracle VM 3.1 - Wie geht's wirklich? - Manuel Hoßfeld, Oracle Deutschland, Sebastian Solbach, Oracle Deutschland 13:00 - Unconference: Oracle Linux und Unbreakable Enterprise Kernel - Lenz Grimmer, Oracle Deutschland 14:00 - Experten-Panel OVM 3 - Björn Bröhl, Robbie de Meyer, Oracle Corporation 14:00 - Wie patcht man regelmäßig mehrere tausend Systeme? - Sylke Fleischer, Marcel Pinnow, DB Systel GmbH 16:00 - Wo kommen denn die kleinen Wolken her? OVAB in der nächsten Generation - Marcus Schröder, Oracle Deutschland On a related note: if you speak German, make sure to subscribe to OLIVI_DE - Oracle LInux und VIrtualisierung - a German blog covering topics around Oracle Linux, Virtualization (primarily with Oracle VM) as well as Cloud Computing using Oracle Technologies. It is maintained by Manuel Hoßfeld and Sebastian Solbach (Sales Consultants at Oracle Germany) and will also include guest posts by other authors (including yours truly).

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  • SQL Saturday #220 - Atlanta - Pre-Conference Scholarships!

    - by Most Valuable Yak (Rob Volk)
    We Want YOU…To Learn! AtlantaMDF and Idera are teaming up to find a few good people. If you are: A student looking to work in the database or business intelligence fields A database professional who is between jobs or wants a better one A developer looking to step up to something new On a limited budget and can’t afford professional SQL Server training Able to attend training from 9 to 5 on May 17, 2013 AtlantaMDF is presenting 5 Pre-Conference Sessions (pre-cons) for SQL Saturday #220! And thanks to Idera’s sponsorship, we can offer one free ticket to each of these sessions to eligible candidates! That means one scholarship per Pre-Con! One Recipient Each will Attend: Denny Cherry: SQL Server Security http://sqlsecurity.eventbrite.com/ Adam Machanic: Surfing the Multicore Wave: Processors, Parallelism, and Performance http://surfmulticore.eventbrite.com/ Stacia Misner: Languages of BI http://languagesofbi.eventbrite.com/ Bill Pearson: Practical Self-Service BI with PowerPivot for Excel http://selfservicebi.eventbrite.com/ Eddie Wuerch: The DBA Skills Upgrade Toolkit http://dbatoolkit.eventbrite.com/ If you are interested in attending these pre-cons send an email by April 30, 2013 to [email protected] and tell us: Why you are a good candidate to receive this scholarship Which sessions you’d like to attend, and why (list multiple sessions in order of preference) What the session will teach you and how it will help you achieve your goals The emails will be evaluated by the good folks at Midlands PASS in Columbia, SC. The recipients will be notified by email and announcements made on May 6, 2013. GOOD LUCK! P.S. - Don't forget that SQLSaturday #220 offers free* training in addition to the pre-cons! You can find more information about SQL Saturday #220 at http://www.sqlsaturday.com/220/eventhome.aspx. View the scheduled sessions at http://www.sqlsaturday.com/220/schedule.aspx and register for them at http://www.sqlsaturday.com/220/register.aspx. * Registration charges a $10 fee to cover lunch expenses.

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  • The Developers Conference 2012: Presentation about CEP & BAM

    - by Ricardo Ferreira
    This year I had the pleasure again of being one of the speakers in the TDC ("The Developers Conference") event. I have spoken in this event for three years from now. This year, the main theme of the SOA track was EDA ("Event-Driven Architecture") and I decided to delivery a comprehensive presentation about one of my preferred personal subjects: Real-time using Complex Event Processing. The theme of the presentation was "Business Intelligence in Real-time using CEP & BAM" and I would like to share here the presentation that I have done. The material is in Portuguese since was an Brazilian event that happened in São Paulo. Once my presentation has a lot of videos, I decided to share the material as a Youtube video, so you can pause, rewind and play again how many times you want it. I strongly recommend you that before starting watching the video, you change the video quality settings to 1080p in High Definition.

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  • Oracle at Information Security and Risk Management Conference (ISACA Conferences)

    - by Tanu Sood
    The North America Information Security and Risk Management (ISRM) Conference hosted by ISACA will be held this year from November 14 - 16 in Las Vegas, Nevada and Oracle is a platinum sponsor. The ISRM / IT GRC event is not only designed to meet the exact needs of information security, governance, compliance and risk management professionals like you, but also gives you the tools you need to solve the issues you currently face. The event builds on and includes the key elements of information security, governance, compliance and risk management practices, and offers a fresh perspective on current and future trends. As a Platinum Sponsor Oracle will not only have an opportunity to demonstrate but talk through our strategic roadmap and support to ensure all organizations understand our key role within the industry to ensure corporate data and information remains safe. Join us at the Lunch and Learn to learn more about the latest advances in Oracle Identity Management. Lunch and Learn Session: Trends in Identity Management Speaker: Mike Neuenschwander, Senior Product Development Director, Oracle Identity Management As enterprises embrace mobile and social applications, security and audit have moved into the foreground. The way we work and connect with our customers is changing dramatically and this means, re-thinking how we secure the interaction and enable the experience. Work is an activity not a place - mobile access enables employees to work from any device anywhere and anytime. Organizations are utilizing "flash teams" - instead of a dedicated group to solve problems, organizations utilize more cross-functional teams. Work is now social - email collaboration will be replaced by dynamic social media style interaction. In this session, we will examine these three secular trends and discuss how organizations can secure the work experience and adapt audit controls to address the "new work order". We also recommend you bookmark the following session: T1 Session 301: Gone in 60 Seconds: Mitigating Database Security Risk Friday, November 16, 8:30 am – 9:30 am And, do be sure to stop by our booth, # 100 & #102, to not only network with our Product Development Team, but also get an onsite demonstration of Oracle Security Solutions. See you there? ISRM /  IT GRC November 14 – 16, 2012 Mirage Casino-Hotel 3400 Las Vegas Boulevard South Las Vegas, NV, 89109

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  • JavaOne Technology Conference Is Coming to Russia

    - by Tori Wieldt
    JavaOne Russia 17-18 AprilRussian Academy of Sciences, MoscowRegister Now JavaOne and Oracle Develop 2012 Russia offers a wide variety of sessions, hands-on labs, keynotes, demos, and the opportunity to network with developer peers. If you’re looking for in-depth sessions on Java technologies and tools, this is the conference for you. Your registration also gets you into Oracle Develop sessions as well, so you can learn about application servers, cloud development and, of course, database development. The JavaOne Russia tracks are:Client-Side Technologies and Rich User ExperiencesLearn about developments in Java for the desktop and practices for building rich, immersive, and powerful user experiences across multiple hardware platforms and form factors. Core Java PlatformDiscover the latest innovations in Java virtual machines. Get deep technical explanations in security and networking and enhancements that allow dynamic programming languages to drive Java platform adoption. Java EE Web Profile, Platform Technologies, Web Services, and the Cloud Update your knowledge on topics such as Web application development, persistence, security, and transactions. This track will also address modularity, enterprise caching, Web sockets, and internet identity. Mobile, Java Card, Embedded, and DevicesThis track is devoted to Java technology as the ultimate platform for mobile computing. It also covers embedded and device usages of Java technologies, including Java SE, Java ME, Java Card, and JavaFX. Share this event: #oracleRU

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  • Oracle is Proud to Sponsor POWER-GEN International Conference

    - by Melissa Centurio Lopes
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Oracle is proud to be an exhibitor at the POWER-GEN International Conference - December 11- 13, 2012 POWER-GEN International is the industry leader in providing comprehensive coverage of the trends, technologies and issues facing the generation sector. Displaying a wide variety of products and services, POWER-GEN International represents a horizontal look at the industry with key emphasis on new solutions and innovations for the future. Register today and be sure to visit Oracle in Booth 2663 on the expo floor! For more information on Oracle Primavera’s Enterprise PPM Solutions for Utilities, click here!

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  • How to Waste Your Marketing Budget

    - by Mike Stiles
    Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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  • Wo finde ich was im OPN?

    - by A&C Redaktion
    Oracle Partner haben Zugriff auf verschiedenste Tools, Ressourcen und Services, die die tägliche Arbeit erleichtern und einen signifikanten Wettbewerbsvorteil bieten. Für unsere neuen, und vielleicht auch manchen altgedienten Partner, hier ein kleiner Wegweiser zu den wichtigsten Angeboten. Welche Ressourcen kann ich mit welchem Level der Spezialisierung nutzen?Einen englischsprachigen Überblick über alle Angebote aus den Bereichen Enablement, Development, Marketing, Sales und Support finden Sie hier unter „OPN Benefits Table Details“. Wo kann ich mich über bestimmte Oracle Produkte informieren und weiterbilden?Die Knowledge Zones sind lösungsorientierte Webseiten für den Einstieg in die Spezialisierung. Sie finden dort detaillierte Informationen zu Entwicklung, Verkauf und Implementierung von Oracle Lösungen – aufgeschlüsselt nach den Themen Datenbank, Middleware, Anwendungen, Server- und Speichersysteme sowie nach Branchen. Je nach Interesse und Spezialisierung können Sie hier bestimmten Knowledge Zones beitreten. Wie können Kunden mich und meine Leistungen als Oracle Partner finden und Kontakt aufnehmen?Dafür gibt es den Solutions Catalog: Diese Plattform gehört zu den wichtigsten Tools, um Kunden an den für sie idealen Oracle Partner zu vermitteln. Jeder spezialisierte Partner weltweit hat im Solutions Catalog ein suchmaschinenoptimiertes Profil, das er über das OPN selbst pflegt und ausbaut. Kunden filtern das Angebot nach Region und gewünschter Lösung und nehmen direkt Kontakt auf. Besuche auf der Webseite werden evaluiert und können zur individuellen Lead-Generierung genutzt werden. Wie kann ich meine Oracle Spezialisierung nutzen, um neue Kunden zu gewinnen?Im Marketing-Bereich des OPN-Portals finden Sie diverse Möglichkeiten der Werbung und Demand Generation. Einige Beispiele: Die deutschsprachigen Marketing Kits bieten Werbematerial, Templates, Schulungsmaterial und Anleitungen für das Marketing der Partner. Sie helfen dabei, eigene Kampagnen, z.B. Mailings oder Telemarketing zu einzelnen Themen, wie etwa aktuell Exadata, durchzuführen und die Demand Generation voranzutreiben. Mit den Partner Logos können Sie auf Ihrer eigenen Webseite damit werben, dass und wie intensiv Sie mit Oracle zusammenarbeiten. Es gibt Logos für jedes Partner Level sowie für jede einzelne Zertifizierung aus dem Oracle Universum. Der Partner Event Publishing Service hilft dabei, Ihre Veranstaltungen global und öffentlichkeitswirksam auf der Oracle Webseite zu präsentieren. So funktioniert's: Einfach das Excel-Formular downloaden, in deutsch oder englisch ausfüllen und mit Ihrem Logo an das Event Publishing Team senden. Ihre Event-Seite wird erstellt und ist auf dem Eventportal von Oracle suchbar. Sie erhalten für Ihre Prmotion den Link und schon haben sich einen neuen Kreis potenzieller Teilnehmer erschlossen.

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  • Integrating Social, Marketing, and Loyalty to Deliver Great Customer Experiences

    - by Charles Knapp
    Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty World Conference this week in London, global business leaders such as the co-founder of Ben & Jerry’s shared the latest in how to retain customers and boost advocacy. Melissa Boxer and Sundar Swaminathan of Oracle shared that by taking an outside-in approach, you can deliver a differentiated, loyalty-building experience throughout the customer lifecycle, from researching and selecting through to using and recommending. To transform customer experiences, you need to integrate your brand’s social, marketing, and loyalty functions from the commonplace silos. Three key strategies: Know more and understand, unifying and capturing insights across touch points to better understand who to serve, how to serve, and when to serve.  Connect and engage across social and traditional channels, empowering a relationship ecosystem between social communities, customers, and employees. Make the personalized experience easy and rewarding. Visit us on twitter.com/oraclecrm to learn more useful highlights from the #lwconf conference.

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  • ACT On Marketing Campaign “Middleware Consolidation and Innovation Program”

    - by JuergenKress
     You want marketing budget to run joint Oracle Fusion Middleware 12 c events? Participate in the OFM ACTon Campaign. The opportunity for you as a partners is to : Create larger deals by reselling software and systems e.g. WebLogic on ODA, SOA on ODA, Exalogic for AppAdvantage Create more service revenue at our existing customer, by consolidation and migration of application servers platforms. Extend and innovate platforms e.g. mobile integration big data or business process automation Create service business at new customers, more than 120.000 customers use middleware today! The objective of the initiative is to run joint events for our middleware customers and Generate re-sell middleware license revenue in the broad market Generate Service revenue for partners Prepare partners to understand upgrade and upsell opportunities to Oracle Fusion Middleware 12c WebLogic Community Workspace (WebLogic Community membership required) you can learn details about the campaign: OFM ACTon event Brief & Middleware Consolidation and Innovation_Act-On Program_Salesplay & Campaign kit DRAFT. Interested and want to participate? Contact your local Value Added Distributer and he will work with you on a joint campaign plan! WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: marketing,ACton,Campaign,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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