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• Website restyle, SEO migration plan?

  - by Goboozo

  I am currently in a project for one of my biggest clients. We have built a website that will -replace- the old website. When it comes to actual content its is largely the same. However, the presentation of the content has changed drastically. From our point of view much more user-friendly (main reason to update the site). Now, since the sites presentation has changed we have some major changes in: HTML & CSS: To change the presentation of the content URL's: To make them better understandable (301 redirects have been taken care of and are in place) Breadcrumbs: To enhance the navigation (we have made the breadcrumbs match exactly with the url's) Pagination: This was added to enable content browsing Title tags: Added descriptive title tags to the major links and buttons. Basically all user content including meta tags have remained the same. Now since this company is rather successful and 90% of its clients come from Google's organic results I am obliged to take all necessary precautions. People tell me I need a migration plan to prevent the site being hurt in Google, but I have never worked using such a plan... ...So, based on the above. Would you consider a migration plan necessary and what precautions/actions would you recommend to prevent us being put down in our SERP positions? Many thanks in advance for your answers.

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• Is your IP address neighborhood important for SEO?

  - by Evgeny

  Can other websites on your shared host affect the rank of your website in the Google index? (same IP address as yours, potentially malicious/low-trust content) Can other websites on your IP class affect the rank of your website in the Google index? (different actual IP, malicious/low-trust content) Clarification: Domain class, is what you get when you run a whois query on an IP address. Example: NetRange: 69.163.128.0 - 69.163.255.255 CIDR: 69.163.128.0/17 PS: Prefer answers with experience or links to trustworthy material, over speculations, assumptions and gut feelings.

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• URL length and content optimised for SEO

  - by Brendan Vogt

  I have done some reading on what URLS should look like for search engine optimisation, but I am curious to know how mine would like, I need some advice. I have a tutorial website, and my categories is something like: Web Development -> Client Side -> JavaScript So if I have a tutorial called "What is JavaScript?", is it good to have a URL that looks something like: www.MyWebsite.com/web-development/client-side/javascript/what-is-javascipt Or would something like this be more appropriate: www.MyWebsite.com/tutorials/what-is-javascipt Just curious because I also read that it is wise to have keywords in your URLs. Do I need to add the identifiers of each categories in the link as well, something like: www.MyWebsite.com/1/web-development/5/client-side/15/javascript/100/what-is-javascipt 1 is the unique identifier (primary key) of category web development 5 is the unique identifier (primary key) of category client side 15 is the unique identifier (primary key) of category javascript 100 is the unique identifier (primary key) of tutorial what is javascript UPDATE This is not a programming question so can someone please help migrate this to the correct Q&A site without devoting my questions?

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• Drupal to Wordpress migration scope for SEO

  - by Shane

  I'm not sure if this is the appropriate forum, please let me know if it's not (or if there is a better one) and I'll withdraw the question. I'm migrating a drupal site to wordpress and I was wondering what the concerns are with respect to preserving google rank, etc. while assuming the page content is somewhat similar. I've set up 301 redirects, and created a new site map, but the surrounding html / menus, etc are different. Is this considered a concern and are there a best practice for this kind of migration?

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• Problem with homepage's SEO when using subfolders in a multi language website

  - by Antonio

  After watching a hundreds of threads about multilanguage website I haven't found an answer to my specific problem, so I think its not a common issue and I must have done something terribly wrong ;-) We have a brand.com website in DE main language and the following subfolders: /de/ = canonical of / + redirect to / /it/ /en/ When I crawl google.com for EN keywords or google.it for IT keywords then I get as results the homepage in German language (both title and description) as the top result with no trace of the /it/ or the /en/ homepage. Is this because /it/ and /en/ both needs a separate link building strategy? I've already configured Google webmaster tool into the following way: brand.com, no language preference brand.com/de/, de language brand.com/it/, it language brand.com/en/, en language Perhaps having "/" as DE main page is it wrong and I should use a different approach? i.e. like having "/" to be a 301 to /de/ instead ? Thanks in advance.

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• What's better for SEO for many international markets?

  - by Roy Rico

  Right now, we're working to migrate our company sites for international markets to this scheme www.company.com/[2 letter country codes] www.company.com/uk #for United Kingdom www.company.com/au #for Australia www.company.com/jp #for Japan www.comapny.com/ #for united states, and non identifiable. However, in google webmaster tools, we can geo target each directory, but not the root. If we geo-tag the root with US, all the other markets will inherit. Is it better to move the US market to /us/ or leave it where it is?

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• How to effectively use an overseas SEO team?

  - by Dan Gayle

  My company is currently in contract with a 20+ person team in the Philippines, previously used for comment linking and guest blogging spun content articles. This is a practice that we're stopping, but we don't want to sever our team because they work hard, they're really cheap, and they produce excellent accounting and reporting of their actions. What are ways that we can best put them to use as a link generating or content generating resource? Their English is fair, but not of high enough quality to use them for any direct content creation. Thanks

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• SEO URL structure for tag search on site

  - by Theo G

  I am looking to add tags to each product on my site e.g. brown, x products under £x, second hand x, refurbished x etc. Once you click these tags it will then search for other tags that are similar. I was thinking of using a url structure of www.site.com/tags/this%is%the%tag%name and then simply have a page that shows the results of all the products with that tag. I heard a while back that google generally ignores or downgrades anything with ‘search’ in the url and was wondering if anyone had any experience with this? Also, would you say /tags/ is a pretty valid destination or is it best to break it down and add more levels e.g. /product-type/product%variation Thanks in advance!

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• SEO + international sites? country.domain.com or domain.country?

  - by Pure.Krome

  Hi folks, is it better to have seperate country specific domains (which costs more money) or subdomains which define the country, for better SEO? eg. stackoverflow.com stackoverflow.com.au stackoverflow.co.uk vs stackoverflow.com au.stackoverflow.com uk.stackoverflow.com Assumption: int the search engine web master tools, each subdomain are associated to a country. eg. au.stackoverflow.com is associated to the country Australia. cheers! Update I understand that both methods do work, especially when i utilize the assumption, listed above. The question is about: Which method is better? Is there such a small SEO difference between them? Is the first method way way way better than the second with getting better SEO results? Update #2 A number of folks have suggested that the following is a good/better approach: stackoverflow.com/ stackoverflow.com/au stackoverflow.com/uk By adding a country specific iso code to the end of the url/the first folder of the domain can be recognised as the country. But a number of SEO mates have suggested that this is a valuable waste of folder level space. Er.. how can i explain. Ok, it's been suggested by some SEO experts that if the number of levels or folders in the domain exceeds 5 then the page drops dramatically in importance. Basically, you don't want to make it deep. As such, adding the country as the first level can be considered a waste, especially when it can be handled by the domain OR subdomain - hence the question :) So, any more thoughts on this? (Maybe SO is the wrong place to ask this question?)

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• Does schema.org improve SEO?

  - by marko

  http://schema.org This site provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages. It sounds wonderful, but does the search spider ignore the extra attributes and elements? Is it just too clever and ignores it? May it also be that it lowers your visibility because of such alteration?

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• breadcrumb dilemma -SEO impact

  - by HaCos

  i am updating the breadcrumb module of an commerce website, implementing microdata (schema.org). My dilemma is about showing last page: a.product name on breadcrumb or not? b.Should that be active link to current page or not? eg: http://www.google.com/webmasters/tools/richsnippets?url=http%3A%2F%2Fwww.urbanspoon.com%2Fr%2F23%2F1600592%2Frestaurant%2FPoint-Breeze%2FAlma-Pan-Latin-Kitchen-Pittsburgh urbanspoon example doesnt link last page, but is this right?

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• Hidden form and SEO

  - by AntonAL

  I'm using hidden forms, to collects some statistics. Will it have any penalty from search engines ? Update 1: I'm collecting some statistics, based on user interaction with my website. For example, POST requests will be sent to server, when: user stops a playing video user has watched a video till it's end etc. Using form_remote_for in Rails, i'm just rendering the form and keep it invisible. The reason on doing that - is to utilize authencity tokens, and just have less to code. Via JavaScript i'm only filling some hidden fields up and initiating form submission.

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• Services - Separate Sites or One Site - Impact on SEO

  - by Lynda

  I have a client who is a lawyer that specializes in Criminal Defense and DUI, however, he does not show up well in Google. In researching the sites that rank better have much more content for those specialties than his site does and my thought it that he needs to add more quality content to rank better for those searches. On his site he mentions his specialties, but also he has various personal things on his sites that reflect his interest. These are clearly separated from the business portion. My questions are should he 1) separate his personal information into a new domain and 2) should he have a separate URL for each of his specialties? OR would one URL work as long as everything is clearly separated? I read once that for legal services to rank well you should make a separate site for each specialty and have that site focus solely on that service.

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• Are shorter URLS better for SEO?

  - by articlestack

  Many people shorten their URLs. But as per my understanding it creates overhead of extra redirection, other can not guess about the target article with their url, and it should be less friendly for "inurl:..." type search. Should I shorten the URLs of my sites? Is there any advantage with short URLs besides the fact that they take fewer characters in anchor tags on the page (good for site loading)?

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• SEO on an existing platform

  - by Simon

  I'm given the task to increase user visits and conversions on for a recruitment website. Conversions would be interested job seekers submitting their CV. The manager would first like to increase the organic search results and optimize the website before starting with targeted campaigns. The problem is, they are using a proprietary recruitment software platform which I can barely add changes to. For example, the url's all look like dynamic url's without any semantic meaning and the markup is almost completely build automatically by that platform. I'm also confident that the lack of submitted CV's is due to a bad user experience of the website (no incentives or clear CTA to register) Besides optimizing the static texts and page titles, is there anything I can do? Thanks

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• Can 302 redirect on wordpress homepage affect SEO?

  - by user2402116

  I manage a website. In order to lead the visitor to the latest post when entering the website, I set a 302 redirect from the homepage URL to the latest post URL. There's 1 to 2 posts a month so the redirection is made manually each time a new post gets published. Despite the website registration on google it doesn't get indexed at all. After searching for some solution on blogs and forums I understood this issue might be related to the 302 redirection. It's the first time I use redirections on a website, can someone help me?

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• SEO: Make hashtag links look static

  - by elias94xx

  So I have a website which displays all my content vertically. (like modern websites often do these days). Thus I can't create static links to each section. I'm currently handling the scrolling with javascript. My navigation looks like this. <ul> <li><a href="#services">Services</a></li> <li><a href="#references">References</a></li> <li><a href="#blog">Blog</a></li> <li><a href="#contact">Contact</a></li> </ul> I also created 301 redirect links with htaccess. E.g. /services which leads to /#services. If I were to use them in my navigation, I'd have to trigger the scrolling with the onpopstate event. Thats not really a problem, but would searchengines accept that kind of setup ? I also created a sitemap and submitted it to google, but the indexing is still pending.

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• How to combat negative SEO?

  - by Perturbed

  Someone has decided to create a hate blog on a hosted blogging service (wordpress.com) that bashes my company. The blog contains posts that completely flame myself, my service, and contains complete falsehoods about how I run my business. Without going into details, I'm pretty sure the author of this blog is an owner of a competing service (although it is authored completely anonymously). Frankly, I'm not sure if the content would qualify for defamation or not, but I really don't like the idea of spending money on a lawyer to even attempt to prove this. I also have no interest in retorting or even replying to the blog in any sort of way -- I feel this would justify the ludicrous claims that have been posted. Unfortunately, whoever wrote the blog was pretty smart about using key words that people commonly use to search for my service. Because my customer base is relatively small and local, our PageRank is not incredibly high. As a result, when someone Google's our business name, this blog is usually within the top five results (thankfully, it's never above the business' actual website, but it's usually within eyeshot). It's incredibly frustrating to hear from customers who have seen the link (luckily, most of the time they think the author is crazy). Is there anything I can do to combat this? Would it be worthwhile to setup my own hosted wordpress.com branded blog, in an effort to trump this wordpress.com with a blog that is more active of my own? TL;DR: Someone made a hate blog using wordpress.com and is now on the first page of my business' search results. What are my options?

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• Other link relationships and impact to the SEO

  - by haha

  Example other link relationships <head> <link rel='index' title='Main Title' href='http://domain.com/' /> <link rel='start' title='Part Three' href='http://domain.com/part-3/' /> <link rel='prev' title='Part Two' href='http://domain.com/part-2/' /> <link rel='next' title='Part Four' href='http://domain.com/part-4/' /> </head> Questions Have a big impact to make my site get a nice rank to Search Engine?

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• Lazyloading images and SEO

  - by surpr

  Lazyloading images with a noscript fallback. Should I expect any damage in the SERPs? The site is completely thumbnail based. Also should I put a smaller image size in the noscript fallback to increase crawlability? We have nearly 1mil thumbs so it's a decision I'm hesitant to do. The reason why I'm thinking about it in the first place is because we're upping thumbail size about 50% which will add 10% of pagesize.

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• Static HTML to Wordpress Migration SEO Implications?

  - by Kayle

  Recently, I migrated a client's site to a new server and a new home within wordpress so they could more easily edit their website and start a blog section. The static site was 10 years old a was showing up at place #3 for it's primary keyword, consistently, according to my client, and has dropped to rank #6-8 following the migration. At launch, we made sure the urls were identical (save the removal of ".htm" which we used 301 redirects to compensate for) and we generated a new XML map and pinged google with the new site. We keep a 404 log to make sure we're not losing any incoming links. We also have Google Webmaster Tools on this site and have zero errors/suggestions, everything seems ok. I was told by numerous sources that Google would not penalize us for the use of 301s, but it's the only thing I can think of right now that is different about the site, other than the platform. Any ideas about what we could be getting docked for?

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• SEO implications of blocking users viewing more than X pages

  - by Noam

  I'm considering the option to block non-premium users after viewing more than X pages. This basically means blocking the content after a fixed amount of pageviews per session. I can either: Keep displaying full-content for Search Engines. Can this be considered cloaking? Keep the real content in the background, and a pop-up that makes it not-viewable (like quora does). Can this make pages rank lower?

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• wrong SEO result for staging website

  - by OCD

  Hi, We have a domain with URL, lets say: http://www.xxxxstaging.com/abc.php?id=10 which is having a pretty good ranking for some keywords in google. However, this is our staging website and due to some historical reason, it was exposed to public. Now we have a production domain (the one we want to be publicly available), say: http://www.xxxxproduction.com/abc.php?id=10 which have exactly the same html output as xxxxstaging.com our question is, for the exactly same keyword search, it never appear in any page of google. Is it possible for us to "switch" the ranking in google, either tell the robot that they are indeed the same website, or tell google to change it for us? Thank you.

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• Seo Google Publisher Network

  - by Andy

  I'm just about to start a new business which creates niche affiliate sites. I'm curious about the impacts to me from Google of all the urls being hosted with the same analytic tags, webmaster tool tags and server ip ranges. To benefit the most from google's serps should i have each domain within seperate analytic accounts and webmaster tools or is it ok for me to have all of my domains within one account. My issue is duplicate content and the fact that i am building a publisher network and i'm not sure how much google likes them. I'm notoriously bad at searching and as such havent found what i'm looking for yet. Any help would be very much appreciated.

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• Adding a list of "recent articles" affects SEO

  - by Groo

  We have a site which has a sidebar with sections (or "widgets" if you like) showing stuff like "Recent Articles", "Other Articles by this User", "Similar Articles" etc. The issue is, Google seems to take these links very seriously. In fact, if I have only a single article which is closely related to a certain phrase (and several other pages link to it in their sidebars), when I do a Google search, it lists all those other pages highlighting that one link to the page that should actually be the most relevant one. And these pages don't even mention the phrase anywhere else. It there a common approach with adding these sidebar links? For example, I might add them through ajax after the page is loaded, but then crawlers will have harder time finding them?

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