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  • Cool Tools You Can Use: Validation Templates for PeopleSoft Contracts Processes

    - by Mark Rosenberg
    This is the first in a series of postings we’ll be making under the heading of Cool Tools You Can Use. Our PeopleSoft product management team identified the need for this series after reflecting on the many conversations we have each year with our PeopleSoft community members. During these conversations, we were discovering that customers and implementation partners were often not aware that solutions exist to the problems they were trying to address and that the solutions were readily available at no additional charge. Thus, the Cool Tools You Can Use series will describe the business challenge we’ve heard, the PeopleSoft solution to the challenge, and how you can learn more about the solution so that everyone can be sure to make full use of what PeopleSoft applications have to offer. The first cool tool we’ll look at is the Validation Template for PeopleSoft Contracts Process Requests, which was first released in December 2013 as part of PeopleSoft Contracts 9.2 Update Image 4. The business issue our customers highlighted to us is the need to tightly control but easily configure and manage the scope of data that any user can process when initiating a process. Control of each user’s span of impact is essential to reducing billing reconciliation issues, passing span of authority audits, and reducing (or even eliminating) the frequency of unexpected process results.  Setting Up the Validation Template for a PeopleSoft Contracts Process With the validation template, organizations can easily and quickly ensure the software restricts the scope of transactions a user can affect and gives organizations the confidence to know that business processes are being governed effectively. Additionally, this control of PeopleSoft Contracts process requests can be applied and easily maintained and adjusted from a web browser thereby enabling analysts to administer the rules without having to engage software developers to customize the software. During the field validation template setup, an analyst specifies the combinations of fields that must contain values when a user tries to setup a run control and initiate a PeopleSoft Contracts process from a process request page. For example, for the Process Limits component, an organization could require that users enter a valid combination of values for the business unit, contract, and contract type fields or a value in the contract administrator field. Until the user enters a valid combination of entries on the process request page, he cannot launch the process. With the validation template activated for process request pages, organizations can be confident that PeopleSoft Contracts users will not accidentally begin generating invoices or triggering other revenue management processes for transactions beyond their scope of authority. To learn more about the Validation Template, please review the Defining Validation Templates section of the PeopleSoft Contracts PeopleBooks. 

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  • Behavior Driven Development (BDD) and DevExpress XAF

    - by Patrick Liekhus
    So in my previous posts I showed you how I used EDMX to quickly build my business objects within XPO and XAF.  But how do you test whether your business objects are actually doing what you want and verify that your business logic is correct?  Well I was reading my monthly MSDN magazine last last year and came across an article about using SpecFlow and WatiN to build BDD tests.  So why not use these same techniques to write SpecFlow style scripts and have them generate EasyTest scripts for use with XAF.  Let me outline and show a few things below.  I plan on releasing this code in a short while, I just wanted to preview what I was thinking. Before we begin… First, if you have not read the article in MSDN, here is the link to the article that I found my inspiration.  It covers the overview of BDD vs. TDD, how to write some of the SpecFlow syntax and how use the “Steps” logic to create your own tests. Second, if you have not heard of EasyTest from DevExpress I strongly recommend you review it here.  It basically takes the power of XAF and the beauty of your application and allows you to create text based files to execute automated commands within your application. Why would we do this?  Because as you will see below, the cucumber syntax is easier for business analysts to interpret and digest the business rules from.  You can find most of the information you will need on Cucumber syntax within The Secret Ninja Cucumber Scrolls located here.  The basics of the syntax are that Given X When Y Then Z.  For example, Given I am at the login screen When I enter my login credentials Then I expect to see the home screen.  Pretty easy syntax to follow. Finally, we will need to download and install SpecFlow.  You can find it on their website here.  Once you have this installed then let’s write our first test. Let’s get started… So where to start.  Create a new testing project within your solution.  I typically call this with a similar naming convention as used by XAF, my project name .FunctionalTests (i.e.  AlbumManager.FunctionalTests).  Remove the basic test that is created for you.  We will not use the default test but rather create our own SpecFlow “Feature” files.  Add a new item to your project and select the SpecFlow Feature file under C#.  Name your feature file as you do your class files after the test they are performing. Now you can crack open your new feature file and write the actual test.  Make sure to have your Ninja Scrolls from above as it provides valuable resources on how to write your test syntax.  In this test below you can see how I defined the documentation in the Feature section.  This is strictly for our purposes of readability and do not effect the test.  The next section is the Scenario Outline which is considered a test template.  You can see the brackets <> around the fields that will be filled in for each test.  So in the example below you can see that Given I am starting a new test and the application is open.  This means I want a new EasyTest file and the windows application generated by XAF is open.  Next When I am at the Albums screen tells XAF to navigate to the Albums list view.  And I click the New:Album button, tells XAF to click the new button on the list grid.  And I enter the following information tells XAF which fields to complete with the mapped values.  And I click the Save and Close button causes the record to be saved and the detail form to be closed.  Then I verify results tests the input data against what is visible in the grid to ensure that your record was created. The Scenarios section gives each test a unique name and then fills in the values for each test.  This way you can use the same test to make multiple passes with different data. Almost there.  Now we must save the feature file and the BDD tests will be written using standard unit test syntax.  This is all handled for you by SpecFlow so just save the file.  What you will see in your Test List Editor is a unit test for each of the above scenarios you just built. You can now use standard unit testing frameworks to execute the test as you desire.  As you would expect then, these BDD SpecFlow tests can be automated into your build process to ensure that your business requirements are satisfied each and every time. How does it work? What we have done is to intercept the testing logic at runtime to interpret the SpecFlow syntax into EasyTest syntax.  This is the basic StepDefinitions that we are working on now.  We expect to put these on CodePlex within the next few days.  You can always override and make your own rules as you see fit for your project.  Follow the MSDN magazine above to start your own.  You can see part of our implementation below. As you can gather from the MSDN article and the code sample below, we have created our own common rules to build the above syntax. The code implementation for these rules basically saves your information from the feature file into an EasyTest file format.  It then executes the EasyTest file and parses the XML results of the test.  If the test succeeds the test is passed.  If the test fails, the EasyTest failure message is logged and the screen shot (as captured by EasyTest) is saved for your review. Again we are working on getting this code ready for mass consumption, but at this time it is not ready.  We will post another message when it is ready with all details about usage and setup. Thanks

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  • links for 2010-06-07

    - by Bob Rhubart
    Dynamic Data Lookup in a Business Process In the latest installment of the SOA Suite Essentials for WLI Users article series, Simone Geib shows how dynamic data can be retrieved at run-time in a business process through Domain Value Maps in SOA Suite and the similarities to an XML MetaData Cache control in Oracle WebLogic Integration. (tags: oracle soa weblogic)

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  • SEO - Definition & Purpose

    It stands for Search Engine Optimization. It is a process by which the website is ranked higher and promoted on a large scale and that leads to more business for the owner. In order to understand what this process is, you need to understand some details pertaining to search engines and websites. Now almost every company and trader has built their websites to promote their business since they can make a global approach through the internet.

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  • Solita Oy Achieves Oracle PartnerNetwork Specialization

    - by michaela.seika(at)oracle.com
    Helsinki, February 2, 2011 - Solita Oy, a member of the Oracle® PartnerNetwork (OPN), is the first Finnish enterprise to achieve OPN Specialized status for customer-specific systems integration and software solutions.To achieve a Specialized status, Oracle partners are required to meet a stringent set of requirements that are based on the needs and priorities of the customer and partner community. By achieving a Specialized distinction, Solita Oy has been recognized by Oracle for its expertise in customer-specific systems integration and software solutions, achieved through competency development and demonstrated by the company's business results and proven success in implementing customer projects. "Solita and Oracle have cooperated for a long time, and we have been an Oracle partner for many years. We believe that the renewed partner program and the new partnership level that we have achieved will open up new opportunities for a closer collaboration with Oracle. Our increased focus on systems integration solutions and the stepping up of our specialized knowledge of SOA will enable us to provide even better solutions for our customers," said Jari Niska, Chief Executive Officer, Solita Oy. "Solita has shown trust and belief in Oracle's technology and in the business opportunities arising with it. They have contributed to building our cooperation in a consistent and systematic way. Achieving a Specialized status in our partner program is a natural further step in our close and committed cooperation. It strengthens our trust in our ability to be able to increase both turnover and profitability together," said Juha Kaskirinne, Alliances and Channel Leader, Oracle Finland Oy.  About Oracle PartnerNetwork Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners or connect with the Oracle Partner community at OPN on Twitter, OPN on Facebook, OPN on LinkedIn, and OPN on YouTube. About Solita Oy Solita Oy is a Finnish company dedicated to developing demanding information system solutions and IT professional services. Solita's customers include prominent Finnish companies and public organizations. Solita's turnover in 2010 was about 17 million euros. The company was founded in 1996 and has over 170 employees. Further information: www.solita.fiFurther information Jari Niska, CEO, Solita Oy, tel. +358 40 524 6400, [email protected] Kaskirinne, A&C Leader Finland, Oracle Finland Oy, tel. +358 40 506 3592, [email protected]

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  • Phone number in meta description bad or good for local rankings NAP

    - by bybe
    Once again I'm at it with increasing people's local rankings and I've learnt so much about local rankings in the past 2 weeks it feels like my brain is gonna pop anyway, question is fairly simple for someone who engages in local rankings and I appreciate the question may be a little guess work but isn't SEO mostly guessing anyway? From what I've read and learned that Google works of a system called nap for local rankings (With many other factors but this question is purely based on NAP). For people who care about local rankings NAP stands for Name of Business / Address of Business / Phone Number for Business. Now what what I've read you don't need the whole NAP to be on one website, a P or just a N can help towards your local rankings. It's believed that NAP rewards more than just P and N for example but knowing Google they might have a diversity checker which is my concern what your get to in a moment. Now of course sites weight differently where your business is posted, it's certainly going to be more credible if your NAP details are on your national phone book than say a blog site, so taking in this consideration too. Pure Guess (Not apart of the question but none the less makes a good read on my belief). Now my guess work would make me believe that the formula would look something like (N)+(A)+(P)x(T) So (N)name would be 1 or 0 to indicate present or not So (A)dress would be 1 or 0 to indicate present or not So (P)hone would be 1 or 0 to indicate present or not So (T)rust would be 1-100 to indicate level of trust So a phone number appearing on youtube might look something like 0+0+1x95= 95 and a NAP appearing on your national phone book might look something like 1+1+1x100= 300 Please note that I'm not saying this is the sole factor and I'm sure its way more complex that this with things like other factors on the page, off the page (Reviews, Links, Clicks) and so on but its still a contributor). The Question My question is fairly simple and I'd imagine hard to impossible to have an actual definite answer to this but maybe someone has seen official wording else where on this, is it bad to include address or phone number in the Meta Description? The reason I ask is that one of my competitors has these elements in the meta descriptions and their local rankings are absolutely superb, the problem I have with this is scrap bot sites like 'Similar Too' 'Seo Rankings' and 1,000's of the other scrap box networks that scrap site and then make urls with your site information are mostly limited to your meta description what this means that your phone number, address and sometimes even your company name if the domain is exact will appear as AP, and even NAP on thousands of websites. So, is it a bad strategy to include phone number and address in meta description, everything I read into would suggest its good of course with the downside of maybe lowering quality of description for click thoughts but top rankings would increase this 10 folds anyhow..

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  • WebCenter Customer Spotlight: Marvel

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryMarvel Entertainment, LLC (Marvel) is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. The customer wanted to optimize their brand licensing process, so Marvel worked with Oracle WebCenter partner Fishbowl Solutions and implemented a centralized Content Hub based on Oracle WebCenter Content. The 100% web based secure Intranet/Partner Extranet solution is now managing the entire life cycle of the brand licensing process. Marvel and their brand licensees have  now complete visibility of brand license operations including the history of approval request and related content.  Company OverviewMarvel Entertainment, LLC (Marvel) a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.   Sample  characters:    - Spider-Man    - Iron Man    - Captain America    - X-MEN    - Thor    - Avengers    - And a host of others  Business ChallengesMarvel wanted to optimize their brand licensing process for their characters and had following business requirements : Facilitating content worldwide Scalable and flexible infrastructure to manage multiple content types and huge file sizes Optimize the licensing process workflow trough automatic notifications, tracking reviews, issuing approvals, etc. Solution DeployedMarvel worked with Oracle WebCenter partner Fishbowl Solutions and implemented a centralized Content Hub based on Oracle WebCenter Content. The 100% web based secure Intranet/Partner Extranet solution is now managing the entire life cycle of the brand licensing process. The internal users can now manage all digital assets related to a character trough proper categorization of all items, workflow based review and approval of branding styles and a powerful search and retrieval service. The licensees of Marvel brands can now online develop and submit  concepts and prototypes which are reviewed and approved using a collaborative process. Business ResultMarvel and their brand licensees have now complete visibility of brand license operations including the history of approval request and related content. The character brand related content is now in the right place, at the right time at the user's fingertips with highly improved quality. Additional Information Marvel Open World Presentation Oracle WebCenter Content

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  • Web Application Development - The Innovative Idea Helping Customers

    Web application development helps in building websites over platform that guarantee client's business enhancement and elevates its operational excellence. Web application development is highly popular and it is used amongst across the globe. It is the professional web design team that studies client's requirements and brings out an innovative idea that will assist clients business.

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  • Google I/O 2012 - Empowering your Workforce with Google Maps

    Google I/O 2012 - Empowering your Workforce with Google Maps Dave Day, David Owens One of the most difficult problems managing your business is figuring out where everything is, be it employees, deliveries, or equipment. In this session we will show you how you can use Google technology to manage all of the assets of your business, and make sure everything is in the right place, at the right time. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 2289 36 ratings Time: 43:38 More in Science & Technology

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  • Web Site Search Engines - Sending Your Site to Search Engine Sites

    Search engines are number one cost effective approach to market your business and web site. Studies indicate that vast majority viewers find web sites via leading search engines and directories. Quality listing on leading search engine or directory may drive targeted traffic to your website and improve your business in a short period of time.

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  • Building Dynamic Websites With XML, XSLT, and ASP

    While online businesses are expanding rapidly in this day and age and searching for a way to reduce website cost, it is imperative for the internet business executive to understand and utilize the technical tools available on the internet to build a dynamic website. XML, XSLT, and ASP are internet website building tools that operate effectively to help sites survive in the booming online business market as well as reduce website cost.

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  • WebCenter Customer Spotlight: American Home Mortgage

    - by Michelle Kimihira
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter Solution Summary American Home Mortgage Servicing Inc. (AHMSI) is a 3,000 employee company based in Coppell, Texas and provides services to homeowners and loan investors. With a multibillion portfolio under management, AHMSI is one of the country's largest servicers of Alt-A and subprime loans. AHMSI implemented a public-facing secure Web portal using Oracle WebCenter Suite to help investors make informed decisions more quickly and automated much of the investor approval process AHMSI reduced the time needed to process loan modification from approximately 30 days to one week.  UsingOracle WebCenter Content AHMSI can now share strategic & sensitive content in compliance with the various governance regulations.  Company OverviewAmerican Home Mortgage Servicing Inc. provides services to homeowners and loan investors. Whether a borrower holds a traditional, Alt-A, payment option, or subprime loan, the company's highly trained experts are committed to providing high levels of service as they work to address each customer's needs. AHMSI also carefully manages the loan portfolios of investors. With a multibillion portfolio under management, AHMSI is one of the country's largest servicers of Alt-A and subprime loans.  Challenges AHMSI’s biggest challenge was to improve security by minimizing the use of e-mail and FTP sites to share sensitive mortgage loan data with third parties, including estate investors.  Solutions AHMSI implemented Oracle WebCenter Suite to deploy a public-facing Web portal, enabling authorized external users to view content stored on the content server and Oracle WebCenter Content  to create a secure storage area for daily, weekly, and monthly reports. They leveraged the standard group spaces in Oracle WebCenter Portal to enable business users to collaborate more effectively.  Results By automating much of the investor approval process, they reduced the time needed to process loan modifications from approximately 30 days to one week and greatly minimized the use of e-mail and FTP sites to share information. Investors can now view supporting materials including real-time loan information and call center data to help them make more informed decisions more quickly.  The implemented solution complies with various government regulations in dealings with real estate investors.  “To maintain our commitment to providing customers with the highest possible levels of services while creating a competitive advantage for our business, we needed to be able to share strategic and sensitive content in a safe and secure manner. With Oracle WebCenter, we have a flexible and modern user experience platform that allows us to securely, reliably and efficiently manage our portfolio of sensitive data and share it with our business partners. This not only helps ensure compliance with various government regulations, it accelerates processes and supports more informed decision making.” Vince Holt, Manager, Application Management, American Home Mortgage Servicing, Inc.  Additional Information AHMSI Customer Snapshot  Oracle WebCenter Suite Oracle WebCenter Content Oracle WebCenter Portal Oracle Fusion Middleware

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  • Oracle Accelerate for Midsize Companies Podcast

    Recently, Rebecca Wettemann, Vice President of Research at Nucleus Research, published a report on Oracle Business Accelerators. In this podcast, Rebecca discusses the findings of this report with Jim Lein, Marketing Director with the Oracle Accelerate Program Office. When Nucleus analyzed the actual experiences of customers using Accelerators, analysts found all customers reduced the time to deploy Oracle E-Business Suite, many by more than 50 percent of the time an implementation without Accelerators would have taken.

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  • Partner Webcast – Oracle SOA Suite 12c: Connect 4 Cloud, Mobile, IoT with On-premise - August 28th 2014

    - by JuergenKress
    Thursday August 28th 2014 SOA Suite 12c Webcast The pace of new business projects continues to grow from increasing customer self-service to seamlessly connecting all your back office and in-the-field applications. At the same time increased integration complexity may seem inevitable as organizations are suddenly faced with the requirement to support three new integration challenges: » Cloud Integration - integrate with the cloud, rapidly integrate a growing list of cloud applications with existing applications » Mobile Integration - the urgency to mobile-enable existing applications » IoT Integration - begin development on the latest trend of connecting Internet of Things (IoT) devices to your existing infrastructure. Join this webcast to get an overview of what is in Java 8 from a business perspective and how with Java 8, you are uniquely positioned to extend innovation in your solutions through the largest, open, standards-based, community-driven platform. Oracle SOA Suite 12c Oracle SOA Suite 12c, the latest version of the industry’s most complete and unified application integration and SOA solution, aims to simplify, accelerate and optimize integrations. Oracle SOA Suite 12c and its associated products, Oracle Managed File Transfer, Oracle Cloud and Application Adapters, B2B and healthcare integration, offer the industry’s most highly integrated platform for solving the increased integration challenges. Oracle SOA Suite 12c is a complete, integrated and best-of-breed platform. It enables next generation integration capabilities through A unified toolset for the development of services and composite applications. A standards-based platform that is service enabled and easily consumable by modern web applications, allowing enterprises to quickly and easily adapt to changes in their business and IT environments. Greater visibility, controls and analytics to govern how services and processes are deployed, reused and changed across their entire lifecycle. Join us to find out more about the new features of Oracle SOA Suite 12c and how it enables you to reduce time to market for new project integration and to reduce integration cost and complexity. Oracle SOA Suite is the ability to simplify by integrating the disparate requirements of cloud, mobile, and IoT devices with existing on-premise applications. Agenda: Oracle SOA Suite 12c new Features Cloud Integration Mobile Enablement Interent of Things (IoT) Summary - Q&A For details please visit our registration page here. Thursday, Aug 28th 2014 10am CET  (9am GMT / 11am EEST SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: SOA Suite 12c,Community,Oracle SOA,Oracle BPM,OPN,Jürgen Kress,SOA

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  • SEO Ecommerce Website - Useful Tips

    In Ecommerce websites, the number of sales depends on many aspects such as site's business model, size of the target market, business opportunity available etc. With the following website design development seo tips you can get your pages indexed faster in search engines and increase visitor traffic to your website.

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  • ArchBeat Facebook Friday: Top 10 Shared Links - May 23-29, 2014

    - by OTN ArchBeat
    Among the 5,144 fans of the OTN ArchBeat Facebook Page the following Top 10 items were the most popular over the last seven days, May 23-29, 2014. GlassFish/Java EE Community Open Forum Today! | Reza Rahman Have questions about Glassfish? Java EE/GlassFish evangelist Reza Rahman has answers, and you can pick his brain tomorrow during an online forum organized by the London Glassfish User Group and C2B2. The event is free, but you must register in order to participate. Click the link for more information. Twitter Tuesday - Top 10 @ArchBeat Tweets - May 20-26, 2014 The top 10 @OTNArchBeat tweets for the week of May 20-26, 2014. Topics covered include ADF, Cloud, GoldenGate, KScope14, OBIEE, ODI, WebLogic, WebCenter, and more. FrameworkFolders Support has come to Oracle WebCenter Portal | JayJay Zheng Interested in working with Framework Folders in Oracle WebCenter Portal? Oracle ACE JayJay Zheng reviews the essentials. Video: Programming Best Practices - ADF Business Components | Frank Nimphius Frank Nimphius discusses best practices and recommendations for ADF Business Components in the latest video from ADF Architecture TV. Video: Kscope 2014 Preview: Data Modeling and Moving Meditation with Kent Graziano For your mind and your body! Oracle ACE Director Kent Graziano previews his Kscope 2014 data modeling presentations and the early morning Chi Gung sessions he will once again lead for Kscope attendees. OAG and OES Integration for Web API Security: skin and guts | Andre Correa A-Team architect Andre Correa's post examines a strategy for web API security that uses OAG (Oracle API Gateway) and OES (Oracle Entitlements Server). Getting Started with Coherence*Web in WebLogic Server 12.1.2 | Tim Middleton Solution architect Tim Middleton shows you how to configure Coherence*Web in WebLogic Server 12.1.2 and deploy a basic web application. SOA and Business Processes: You are the Process! Part of the 13-part "Industrial SOA" article series, this article looks at best practices for modeling and managing effective business processes. Authentication in Oracle Identity Federation/ IdP | Damien Carru Damien Carru discuss authentication when OIF acts as an IdP and how the server can be configured to use specific OAM Authentication Schemes to challenge the user. Caveats on Using WebLogic Server with JDK7 | JayJay Zheng Quick tech tips from Oracle ACE JayJay Zheng.

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  • Lifecycle Technology Delivers AutoVue Visualization Integration for SAP

    Lifecycle Technology is an Oracle development partner and has built a Connector for Oracle's AutoVue visualization solution and SAP. Their area of expertise lies in integrating AutoVue visualization and printing solutions with SAP business processes within Asset Lifecycle Management,Product Lifecycle Management,and Document Management Systems. Lifecycle visually enables a variety of SAP workflows and processes in manufacturing,plant maintenance,and production. Their solutions allow SAP enterprise customers to view technical or engineering documents in the appropriate business context and/or print them as required in their workflows, improving productivity and decision making.

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  • Oracle University New Courses (Week 14)

    - by swalker
    Oracle University released the following new (versions of) courses recently: Database Oracle Data Modeling and Relational Database Design (4 days) Fusion Middleware Oracle Directory Services 11g: Administration (5 days) Oracle Unified Directory 11g: Services Deployment Essentials (2 days) Oracle GoldenGate 11g Management Pack: Overview (1 day) Business Intelligence & Datawarehousing Oracle Database 11g: Data Mining Techniques (2 days) Oracle Solaris Oracle Solaris 10 System Administration for HP-UX Administrators (5 days) E-Business Suite R12.x Oracle Time and Labor Fundamentals Get in contact with your local Oracle University team for more details and course dates. Stay Connected to Oracle University: LinkedIn OracleMix Twitter Facebook Google+

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  • Search Engine Positioning

    This article covers the major issues in search engine positioning and can be used in planning and implementing an e-marketing campaign that will have a real effect in the positioning and visibility of your website. The first thing to understand in search engine positioning is that your marketing campaign does not start with Google and yahoo, but rather with your business. You need to define your business and your target market first.

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  • WebCenter Customer Spotlight: Azul Brazilian Airlines

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryAzul Linhas Aéreas Brasileiras (Azul Brazilian Airlines) is the third-largest airline in Brazil serving  42 destinations with a fleet of 49 aircraft and employs 4,500 crew members. The company wanted to offer an innovative site with a simple purchasing process for customers to search for and buy tickets and for the company’s marketing team to more effectively conduct its campaigns. To this end, Azul implemented Oracle WebCenter Sites, succeeding in gathering all of the site’s key information onto a single platform. Azul can now complete the Web site content updating process—which used to take approximately 48 hours—in less than five minutes. Company OverviewAzul Linhas Aéreas Brasileiras (Azul Brazilian Airlines) has established itself as the third-largest airline in Brazil, based on a business model that combines low prices with a high level of service. Azul serves 42 destinations with a fleet of 49 aircraft. It operates 350 daily flights with a team of 4,500 crew members. Last year, the company transported 15 million passengers, achieving a 10% share of the Brazilian market, according to the Agência Nacional de Aviação Civil (ANAC, or the National Civil Aviation Agency). Business ChallengesThe company wanted to offer an innovative site with a simple purchasing process for customers to search for and buy tickets and for the company’s marketing team to more effectively conduct its campaigns. Provide customers with an  innovative Web site with a simple process for purchasing flight tickets Bring dynamism to the Web site’s content updating process to provide autonomy to the airline’s strategic departments, such as marketing and product development Facilitate integration among the site’s different application providers, such as ticket availability and payment process, on which ticket sales depend Solution DeployedAzul worked with the  Oracle partner TQI to implement Oracle WebCenter Sites, succeeding in gathering all of the site’s key information onto a single platform. Previously, at least three servers and corporate information environments had directed data to the portal. The single Oracle-based platform now facilitates site updates, which are daily and constant. Business Results Gained development freedom in all processes—from implementation to content editing Gathered all of the Web site’s key information onto a single platform, facilitating its daily and constant updating, whereas the information was previously spread among at least three IT environments and had to go through a complex process to be made available online to customers Reduced time needed to update banners and other Web site content from an average of 48 hours to less than five minutes Simplified the flight ticket sales process thanks to tool flexibility that enabled the company to improve Website usability “Oracle WebCenter Sites provides an easy-to-use platform that enables our marketing department to spend less time updating content and more time on innovative activities. Previously, it would take 48 hours to update content on our Web site; now it takes less than five minutes. We have shown the market that we are innovators, enabling customer convenience through an improved flight ticket purchase process.” Kleber Linhares, Information Technology and E-Commerce Director, Azul Linhas Aéreas Brasileiras Additional Information Azul Brazilian Airlines Case Study Oracle WebCenter Sites Oracle WebCenter Sites Satellite Server

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  • Now Shipping! NetAdvantage for .NET 2010 Volume 3!

    The new NetAdvantage Ultimate includes all four Line of Business user interface control sets for ASP .NET, Windows Forms, WPF and Silverlight plus two advanced Data Visualization UI control sets for WPF and Silverlight. With six NetAdvantage products in one robust package, Infragistics® gives you hundreds of controls and infinite development possibilities. Unified XAML Product Strategy-Share Code, Get More Controls In the 10.3 release, Infragistics continues to deliver code parity between the XAML platforms, WPF and Silverlight. In the line of business toolsets, Infragistics introduces the new xamSchedule™, full-featured, Outlook® 2010-style schedule controls, and the new xamDataTree™, a data bound tree view that comfortably handles tens of thousands of tree nodes. Mimicking our Silverlight Drag and Drop Framework, the WPF Drag and Drop Framework CTP empowers you to add your own rich touches to your applications. Track Users' Behaviors New to all NetAdvantage Silverlight controls is the Infragistics Analytics Framework (IGAF), which empowers you to track user behavior in RIAs running on Silverlight 4. Building on the Microsoft® Silverlight Analytics Framework, with IGAF you can analyze the user's behaviors to ensure the experience you want to deliver. NetAdvantage for Windows Forms--New Office® 2010 Ribbon and Application Menu 2010 Create new experiences with Windows Forms. Now with Office 2010 styling, NetAdvantage for Windows Forms has new features such as Microsoft® Office 2010 ribbon and enhanced Infragistics.Excel to export the contents of the high performance WinGrid™ into Microsoft Excel® 2010. The new Windows Message Support enables Infragistics standalone editor controls to process numerous Windows® OS messages, allowing them to respond just like native controls to changes in the Windows environment. Create Faster Web 2.0 Experiences with NetAdvantage for ASP .NET Infragistics continues to push the envelope to deliver the fastest ASP .NET WebForms controls available on the market. Our lightning fast ASP .NET grids are now enhanced with XPS/PDF Exporting and Summary Rows. This release also includes support for jQuery Templating (as a CTP) within our WebDataGrid™ and WebDataTree™ controls allowing you to quickly cut down overall page size. Deliver Business Intelligence with Power, Flexibility and the Office 2010 Experience NetAdvantage for WPF Data Visualization and NetAdvantage for Silverlight Data Visualization help you deliver flexible, powerful and usable end user experiences in Business Intelligence applications. Both suites include the Pivot Grid that delivers the full power of online analytical processing (OLAP) to present multi-dimensional data, sliced and diced in cross-tabulated form for end users to drill down into, interact with and easily extract meaning from the data. Mapping Made Easy 10.3 marks the official release of the WPF Data Visualization xamMap™ control to map anything and everything from geographic to geo-spacial mapping data. Map layers allow you to add successive levels of detail, navigational panes for panning in all directions, color swatch panes that facilitate value scales like Choropleth shading, and scale panes allowing users to zoom-in and out. Both toolsets introduce the first of many relationship maps! With the xamOrgChart™ CTP you can map out organizational charts of up to 50K employees, competitive brackets (think World Cup) and any other relational, organizational map your application needs. http://www.infragistics.com span.fullpost {display:none;}

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  • Few Deadly SEO Mistakes!

    With so many websites sprouting all around like mushrooms, the business of designing, development and other site related works are on a brilliant business spree. Even Search Engine Optimization has a splendor demand everywhere.

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