Maximizing business process efficiencies in a heterogeneous environment is very difficult. The difficulty stems from the fact that the various applications across the Information Technology (IT) landscape employ different integration standards, different message passing strategies, and different workflow engines. Vendors such as Oracle and others are delivering tools to help IT organizations manage the complexities introduced by these differences. But the one remaining intractable problem impacting efficient operations is the fact that these applications have different definitions for the same business data.
Business data is your business information codified for computer programs to use. A good data model will represent the way your organization does business. The computer applications your organization deploys to improve operational efficiency are built to operate on the business data organized into this schema. If the schema does not represent how you do business, the applications on that schema cannot provide the features you need to achieve the desired efficiencies. Business processes span these applications. Data problems break these processes rendering them far less efficient than they need to be to achieve organization goals. Thus, the expected return on the investment in these applications is never realized.
The success of all business processes depends on the availability of accurate master data. Clearly, the solution to this problem is to consolidate all the master data an organization uses to run its business. Then clean it up, augment it, govern it, and connect it back to the applications that need it. Until now, this obvious solution has been difficult to achieve because no one had defined a data model sufficiently broad, deep and flexible enough to support transaction processing on all key business entities and serve as a master superset to all other operational data models deployed in heterogeneous IT environments. Today, the situation has changed. Oracle has created an operational data model (aka schema) that can support accurate and consistent master data across heterogeneous IT systems. This is foundational for providing a way to consolidate and integrate master data without having to replace investments in existing applications.
This Global Single Schema (GSS) represents a revolutionary breakthrough that allows for true master data consolidation. Oracle has deep knowledge of applications dating back to the early 1990s. It developed applications in the areas of Supply Chain Management (SCM), Product Lifecycle Management (PLM), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Financials and Manufacturing. In addition, Oracle applications were delivered for key industries such as Communications, Financial Services, Retail, Public Sector, High Tech Manufacturing (HTM) and more. Expertise in all these areas drove requirements for GSS. The following figure illustrates Oracle's unique position that enabled the creation of the Global Single Schema.
GSS Requirements Gathering
GSS defines all the key business entities and attributes including Customers, Contacts, Suppliers, Accounts, Products, Services, Materials, Employees, Installed Base, Sites, Assets, and Inventory to name just a few. In addition, Oracle delivers GSS pre-integrated with a wide variety of operational applications.
Business Process Automation
EBusiness is about maximizing operational efficiency. At the highest level, these 'operations' span all that you do as an organization. The following figure illustrates some of these high-level business processes.
Enterprise Business Processes
Supplies are procured. Assets are maintained. Materials are stored. Inventory is accumulated. Products and Services are engineered, produced and sold. Customers are serviced. And across this entire spectrum, Employees do the procuring, supporting, engineering, producing, selling and servicing. Not shown, but not to be overlooked, are the accounting and the financial processes associated with all this procuring, manufacturing, and selling activity.
Supporting all these applications is the master data. When this data is fragmented and inconsistent, the business processes fail and inefficiencies multiply. But imagine having all the data under these operational business processes in one place.
· The same accurate and timely customer data will be provided to all your operational applications from the call center to the point of sale.
· The same accurate and timely supplier data will be provided to all your operational applications from supply chain planning to procurement.
· The same accurate and timely product information will be available to all your operational applications from demand chain planning to marketing.
You would have a single version of the truth about your assets, financial information, customers, suppliers, employees, products and services to support your business automation processes as they flow across your business applications. All company and partner personnel will access the same exact data entity across all your channels and across all your lines of business. Oracle's Global Single Schema enables this vision of a single version of the truth across the heterogeneous operational applications supporting the entire enterprise.
Global Single Schema
Oracle's Global Single Schema organizes hundreds of thousands of attributes into 165 major schema objects supporting over 180 business application modules. It is designed for international operations, and extensibility.
The schema is delivered with a full set of public Application Programming Interfaces (APIs) and an Integration Repository with modern Service Oriented Architecture interfaces to make data available as a services (DaaS) to business processes and enable operations in heterogeneous IT environments.
· Key tables can be extended with unlimited numbers of additional attributes and attribute groups for maximum flexibility.
o This enables model extensions that reflect business entities unique to your organization's operations.
· The schema is multi-organization enabled so data manipulation can be controlled along organizational boundaries.
· It uses variable byte Unicode to support over 31 languages.
· The schema encodes flexible date and flexible address formats for easy localizations.
No matter how complex your business is, Oracle's Global Single Schema can hold your business objects and support your global operations.
Oracle's Global Single Schema identifies and defines the business objects an enterprise needs within the context of its business operations. The interrelationships between the business objects are also contained within the GSS data model. Their presence expresses fundamental business rules for the interaction between business entities.
The following figure illustrates some of these connections.
Interconnected Business Entities
Interconnecte business processes require interconnected business data. No other MDM vendor has this capability. Everyone else has either one entity they can master or separate disconnected models for various business entities. Higher level integrations are made available, but that is a weak architectural alternative to data level integration in this critically important aspect of Master Data Management.
