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  • Social Media Stations for Partners at Oracle OpenWorld

    - by rituchhibber
    Partners will have the opportunity to sign up for an individualized one-on-one session with a social media expert for a customized session to help them better engage with their customers and find new prospects online using social media tools on Sunday, 9/30 from 3-5 pm at the Esplanade Level, Moscone South and Monday, 10/1 from 10am-6pm, at the OPN Lounge, Moscone South, Exhibitor Level.  For additional questions, or to schedule an appointment contact [email protected], or for more information, click here.

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  • SEO & Digital Marketing - Social Media Intangibles

    'Social Media' is certainly one of the most often used, yet least understood terms in the marketing space. In terms of purely defining the term, Social Media can be defined as communications among people in the digital space. These communications typically involve the exchange of ideas, experiences, information and insight, along with various media such as images and videos.

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  • Why Outsourcing Your Cosmetic Surgery Marketing is the Only Way to Go

    Your specialty and skill set makes you an expert in cosmetic surgery, perhaps reconstructive surgery as well. Every day you exercise your expertise with your patients, skillfully crafting, sculpting, and improving their appearance. That's why it is best for both you and your patients if you stick with what you do best. Hire a cosmetic surgery marketing expert to handle your practice's marketing strategy online. Here are some helpful tips for what to outsource and why.

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  • Promising Future For Internet Marketing Company

    Prospects for Internet marketing companies in the field of e-commerce are bright these days and the trend is likely to continue. It does not mean that anyone and everyone starting an Internet marketing company will have the same amount of success. Success in e-commerce depends on a number of factors.

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  • Forum Sites - Boost Your Search Marketing

    Forum sites boost your search marketing. Why? Finding the right site for your business is essential to boosting your online marketing; find the right community, one that deals with your specific services. Don't waste your time in a site that has no relevance to what you're offering. Find out the hub sites for your services by using keywords related to you.

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  • How a Good SEO Company Can Benefit Your Online Marketing Campaign

    The key benefit of integrating SEO into your marketing plan is to increase natural targeted traffic to your website. This is done by optimising your site for the keywords you want to be listed for, for example, you want to be number one on Google for the key phrase "widgets", then you would optimise your site or page around this term. As SEO offers a great return on investment, it is often considered to be more beneficial in the long term than any other form of marketing.

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  • Internet Marketing Services - What a New Website Needs

    One of the biggest challenges for online businesses is to select the right kind of Internet marketing services. If you are just starting off with your online venture then you need to be aware of precisely the kind of Internet marketing services you require in order to successfully launch your business on the Internet.

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  • Social Media Marketing Needed For Search Engine Optimization

    In John Jantsch's book "The Referral Engine" talking about search engine optimization he says: "It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media. (The flip side is that the organizations that take advantage of social media can dominate, particularly within industries slow to adapt.)"

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  • SEO and Mistakes on Social Media Sites

    As social media sites continue their growth, the importance of search engine marketing on them grows as well. For many business owners the ease of setting up accounts and profiles leads to the impression that marketing to the millions of visitors to those sites is easy as well.

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  • SEO is the Best Internet Marketing Strategy

    An affiliate marketing strategy that has been done by many people and has been truly successful is to implement SEO (Search Engine Optimization). A strategic internet marketing step that will make your sale visited by a lot of customers!

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  • How SEO Can Increase Your Sales in Internet Marketing

    Is your company taking a plunge in terms of sales though you have tried all known internet marketing venues to raise it up without much luck? The solution to your problem could be as simple as changing your strategy and employing new techniques for approaching internet marketing. What you have to do to turn the situation around is invest in search engine optimization also known as SEO.

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  • designing an API wrapper for Twitter, Facebook, Youtube etc...

    - by John Stewart
    I am looking at some pointers on how to design a wrapper for these social networking sites. Ideally what I want to do is create a black box where I am able to create an interface for other libraries to call certain functions to interact with these social networking sites. I am planning on using oAuth for most of these sites, I already have this layer designed in PHP. The other layer that I need for these social sites is the ability to push and pull content. For example, the ability to pull feeds for users from each of these networks and then should I cache them on my end? how would I cache all twitter, facebook etc activity feed and be able to account for resync etc? The networks that I am looking at are: Twitter Youtube Facebook LinkedIN Vimeo Flickr I am looking for ideas on how to tackle this in php? Any suggestions, opensource systems that I can learn from?

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  • Oracle Social Network Developer Challenge: Bezzotech

    - by Kellsey Ruppel
    Originally posted by Jake Kuramoto on The Apps Lab blog. I’ve covered all the entries we had for the Oracle Social Network Developer Challenge, the winners, Dimitri and Martin, HarQen, TEAM Informatics and John Sim from Fishbowl Solutions, and today, I’m giving you bonus coverage. Friend of the ‘Lab, Bex Huff (@bex) from Bezzotech (@bezzotech), had an interesting OpenWorld. He rebounded from an allergic reaction to finish his entry, Honey Badger, only to have his other OpenWorld commitments make him unable to present his work. Still, he did a bunch of work, and I want to make sure everyone knows about the Honey Badger. If you’re wondering about the name, it’s a meme; “honey badger don’t care.” Bex tackled a common problem with social tools by adding game mechanics to create an incentive for people to keep their profiles updated. He used a Hot-or-Not style comparison app that poses expertise questions and awards a badge to the winner. Questions are based on whatever attributes the business wants to emphasize. The goal is to find the mavens in an organization, give them praise and recognition, ideally creating incentive for everyone to raise their games. In his own words: There is a real information quality problem in social networks. In last year’s keynote, Larry Elison demonstrated how to use the social network to track down resources that have the skill sets needed for specific projects. But how well would that work in real life? People usually update that information with the basic profile information, but they rarely update their profiles with latest news items, projects, customers, or skills. It’s a pain. Or, put another way, when was the last time you updated your LinkedIn profile? Enter the Honey Badger! This is a example of a comparator app that gamifies the way people keep their profiles updated, which ensures higher quality data in the social network. An administrator comes up with a series of important questions: Who is a better communicator? Who is a better Java programmer? Who is a better team player? And people would have a space in their profile to give a justification as to why they have these skills. The second part of the app is the comparator. It randomly shows two people, their names, and their justification for why they have these skills. You will click on one of them to “vote” for them, then on the next page you will see the results from the previous match, and get 2 new people to vote on. Anybody with a winning score wins a “Honey Badge” to be displayed on their profile page, which proudly states that their peers agree that this person has those skills. Once a badge is won, it will be jealously guarded. The longer your go without updating your profile, the more likely it is that you will lose your badge. This “loss aversion” is well known in psychology, and is a strong incentive for people to keep their profiles up to date. If a user sees their rank drop from 90% to 60%, they will find the time to update their justification! Unfortunately, during the hackathon we were not allowed to modify the schema to allow for additional fields such as “justification.” So this hack is limited to just the one basic question: who is the bigger Honey Badger? Here are some shots of the Honey Badger application: #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; } Thanks to Bex and everyone for participating in our challenge. Despite very little time to promote this event, we had a great turnout and creative and useful entries. The amount of work required to put together these final entries was significant, especially during a conference, and the judges and all of us involved were impressed at how much work everyone was able to do. Congrats to everyone, pat yourselves on the back. Stay tuned if you’re interested in challenges like these. We’ll likely be running similar events in the not-so-distant future.

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  • Integrating Social, Marketing, and Loyalty to Deliver Great Customer Experiences

    - by Charles Knapp
    Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty World Conference this week in London, global business leaders such as the co-founder of Ben & Jerry’s shared the latest in how to retain customers and boost advocacy. Melissa Boxer and Sundar Swaminathan of Oracle shared that by taking an outside-in approach, you can deliver a differentiated, loyalty-building experience throughout the customer lifecycle, from researching and selecting through to using and recommending. To transform customer experiences, you need to integrate your brand’s social, marketing, and loyalty functions from the commonplace silos. Three key strategies: Know more and understand, unifying and capturing insights across touch points to better understand who to serve, how to serve, and when to serve.  Connect and engage across social and traditional channels, empowering a relationship ecosystem between social communities, customers, and employees. Make the personalized experience easy and rewarding. Visit us on twitter.com/oraclecrm to learn more useful highlights from the #lwconf conference.

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