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  • Compute directional light frustum from view furstum points and light direction

    - by Fabian
    I'm working on a friends engine project and my task is to construct a new frustum from the light direction that overlaps the view frustum and possible shadow casters. The project already has a function that creates a frustum for this but its way to big and includes way to many casters (shadows) which can't be seen in the view frustum. Now the only parameter of this function are the normalized light direction vector and a view class which lets me extract the 8 view frustum points in world space. I don't have any additional infos about the scene. I have read some of the related Questions here but non seem to fit very well to my problem as they often just point to cascaded shadow maps. Sadly i can't use DX or openGl functions directly because this engine has a dedicated math library. From what i've read so far the steps are: Transform view frustum points into light space and find min/max x and y values (or sometimes minima and maxima of all three axis) and create a AABB using the min/max vectors. But what comes after this step? How do i transform this new AABB back to world space? What i've done so far: CVector3 Points[8], MinLight = CVector3(FLT_MAX), MaxLight = CVector3(FLT_MAX); for(int i = 0; i<8;++i){ Points[i] = Points[i] * WorldToShadowMapMatrix; MinLight = Math::Min(Points[i],MinLight); MaxLight = Math::Max(Points[i],MaxLight); } AABox box(MinLight,MaxLight); I don't think this is the right way to do it. The near plain probably has to extend into the direction of the light source to include potentional shadow casters. I've read the Microsoft article about cascaded shadow maps http://msdn.microsoft.com/en-us/library/windows/desktop/ee416307%28v=vs.85%29.aspx which also includes some sample code. But they seem to use the scenes AABB to determine the near and far plane which I can't since i cant access this information from the funtion I'm working in. Could you guys please link some example code which shows the calculation of such frustum? Thanks in advance! Additional questio: is there a way to construct a WorldToFrustum matrix that represents the above transformation?

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  • SQL University: What and why of database testing

    - by Mladen Prajdic
    This is a post for a great idea called SQL University started by Jorge Segarra also famously known as SqlChicken on Twitter. It’s a collection of blog posts on different database related topics contributed by several smart people all over the world. So this week is mine and we’ll be talking about database testing and refactoring. In 3 posts we’ll cover: SQLU part 1 - What and why of database testing SQLU part 2 - What and why of database refactoring SQLU part 2 – Tools of the trade With that out of the way let us sharpen our pencils and get going. Why test a database The sad state of the industry today is that there is very little emphasis on testing in general. Test driven development is still a small niche of the programming world while refactoring is even smaller. The cause of this is the inability of developers to convince themselves and their managers that writing tests is beneficial. At the moment they are mostly viewed as waste of time. This is because the average person (let’s not fool ourselves, we’re all average) is unable to think about lower future costs in relation to little more current work. It’s orders of magnitude easier to know about the current costs in relation to current amount of work. That’s why programmers convince themselves testing is a waste of time. However we have to ask ourselves what tests are really about? Maybe finding bugs? No, not really. If we introduce bugs, we’re likely to write test around those bugs too. But yes we can find some bugs with tests. The main point of tests is to have reproducible repeatability in our systems. By having a code base largely covered by tests we can know with better certainty what a small code change can break in other parts of the system. By having repeatability we can make code changes with confidence, since we know we’ll see what breaks in other tests. And here comes the inability to estimate future costs. By spending just a few more hours writing those tests we’d know instantly what broke where. Imagine we fix a reported bug. We check-in the code, deploy it and the users are happy. Until we get a call 2 weeks later about a certain monthly process has stopped working. What we don’t know is that this process was developed by a long gone coworker and for some reason it relied on that same bug we’ve happily fixed. There’s no way we could’ve known that. We say OK and go in and fix the monthly process. But what we have no clue about is that there’s this ETL job that relied on data from that monthly process. Now that we’ve fixed the process it’s giving unexpected (yet correct since we fixed it) data to the ETL job. So we have to fix that too. But there’s this part of the app we coded that relies on data from that exact ETL job. And just like that we enter the “Loop of maintenance horror”. With the loop eventually comes blame. Here’s a nice tip for all developers and DBAs out there: If you make a mistake man up and admit to it. All of the above is valid for any kind of software development. Keeping this in mind the database is nothing other than just a part of the application. But a big part! One reason why testing a database is even more important than testing an application is that one database is usually accessed from multiple applications and processes. This makes it the central and vital part of the enterprise software infrastructure. Knowing all this can we really afford not to have tests? What to test in a database Now that we’ve decided we’ll dive into this testing thing we have to ask ourselves what needs to be tested? The short answer is: everything. The long answer is: read on! There are 2 main ways of doing tests: Black box and White box testing. Black box testing means we have no idea how the system internals are built and we only have access to it’s inputs and outputs. With it we test that the internal changes to the system haven’t caused the input/output behavior of the system to change. The most important thing to test here are the edge conditions. It’s where most programs break. Having good edge condition tests we can be more confident that the systems changes won’t break. White box testing has the full knowledge of the system internals. With it we test the internal system changes, different states of the application, etc… White and Black box tests should be complementary to each other as they are very much interconnected. Testing database routines includes testing stored procedures, views, user defined functions and anything you use to access the data with. Database routines are your input/output interface to the database system. They count as black box testing. We test then for 2 things: Data and schema. When testing schema we only care about the columns and the data types they’re returning. After all the schema is the contract to the out side systems. If it changes we usually have to change the applications accessing it. One helpful T-SQL command when doing schema tests is SET FMTONLY ON. It tells the SQL Server to return only empty results sets. This speeds up tests because it doesn’t return any data to the client. After we’ve validated the schema we have to test the returned data. There no other way to do this but to have expected data known before the tests executes and comparing that data to the database routine output. Testing Authentication and Authorization helps us validate who has access to the SQL Server box (Authentication) and who has access to certain database objects (Authorization). For desktop applications and windows authentication this works well. But the biggest problem here are web apps. They usually connect to the database as a single user. Please ensure that that user is not SA or an account with admin privileges. That is just bad. Load testing ensures us that our database can handle peak loads. One often overlooked tool for load testing is Microsoft’s OSTRESS tool. It’s part of RML utilities (x86, x64) for SQL Server and can help determine if our database server can handle loads like 100 simultaneous users each doing 10 requests per second. SQL Profiler can also help us here by looking at why certain queries are slow and what to do to fix them.   One particular problem to think about is how to begin testing existing databases. First thing we have to do is to get to know those databases. We can’t test something when we don’t know how it works. To do this we have to talk to the users of the applications accessing the database, run SQL Profiler to see what queries are being run, use existing documentation to decipher all the object relationships, etc… The way to approach this is to choose one part of the database (say a logical grouping of tables that go together) and filter our traces accordingly. Once we’ve done that we move on to the next grouping and so on until we’ve covered the whole database. Then we move on to the next one. Database Testing is a topic that we can spent many hours discussing but let this be a nice intro to the world of database testing. See you in the next post.

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  • Slides, Code, and Photos from SPTechCon San Francisco 2011

    - by Brian Jackett
    Note: Updated 2/12/11 with links to both presentation materials.     This past week I presented two sessions at SPTechCon San Francisco 2011.  The first session was “The Expanding Developer Toolbox for SharePoint 2010” which .  Thanks to all of my attendees for this session.  They had so many great questions that we ran out of time before covering all of the planned material.  Especially for them I’ve provided the slides and code samples to walk through them on their own.     The second session was “Real World Deployment of SharePoint 2007 Solutions”.  In talking with attendees before the session many were looking for 2007 content.  At the conference SharePoint 2010 was represented much more heavily than 2007, so I was glad to fill a need in the community. Slides and Code   Click here for “The Expanding Developer Toolbox for SharePoint 2010” materials   Click here for “Real World Deployment of SharePoint 2007 Solutions” materials Photos Pictures on FaceBook   Click here Pictures on Windows Live (higher res)     SPTechCon San Fran Feb 2011 VIEW SLIDE SHOW DOWNLOAD ALL Side Trips     Aside from the conference itself I also got to take a few side trips during the nights.  A special thanks to Dux Raymond Sy (Twitter) for organizing a Mongolian Hot Pot dinner on Monday (see pictures) and Michael Noel (Twitter) for organizing a Korean bbq dinner on Tuesday (again see pictures).  These were both new experiences for me and I thoroughly enjoyed the time with friends and trying something new.  Another thanks to Mark Miller (Twitter) for giving a personal tour around various sites of San Fran to myself and a few others.  It was great hearing the backstory of different neighborhoods and buildings from someone who had lived in the area for years.  Overall a great addition to the conference itself. Conclusion     This is the 3rd SPTechCon I’ve attended and the conference is getting better with each iteration.  The fine folks at BZ Media should be proud of the effort they’ve put in.  The next SPTechCon will be in Boston in June.  As of right now I won’t be attending that one but I highly recommend anyone to go if you have the chance.         -Frog Out

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  • SQL Server 2008 R2: StreamInsight changes at RTM: Access to grouping keys via explicit typing

    - by Greg Low
    One of the problems that existed in the CTP3 edition of StreamInsight was an error that occurred if you tried to access the grouping key from within your projection expression. That was a real issue as you always need access to the key. It's a bit like using a GROUP BY in TSQL and then not including the columns you're grouping by in the SELECT clause. You'd see the results but not be able to know which results are which. Look at the following code: var laneSpeeds = from e in vehicleSpeeds group e...(read more)

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  • Oracle Database 11g Upgrade Webcast with Roy Swonger now On Demand

    - by margaret hamburger
    Don't worry if you missed our LIVE webcast  ' Three Compelling Reasons to Upgrade to Oracle Database 11g ' with Database Upgrade expert Roy Swonger.  You can now register for the On-Demand version to learn about Oracle Database 11g upgrade best practices with real customer examples. You'll get access to loads of great upgrade resources for making database upgrades faster and easier. You can also download a copy of our webcast presentation, so register now.

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  • Supercharging the Performance of Your Front-Office Applications @ OOW'12

    - by Sanjeev Sharma
    You can increase customer satisfaction, brand equity, and ultimately top-line revenue by deploying  Oracle ATG Web Commerce, Oracle WebCenter Sites, Oracle Endeca applications, Oracle’s  Siebel applications, and other front-office applications on Oracle Exalogic, Oracle’s combination  of hardware and software for applications and middleware. Join me (Sanjeev Sharma) and my colleague, Kelly Goetsch, at the following conference session at Oracle Open World to find out how Customer Experience can be transformed with Oracle Exalogic: Session:  CON9421 - Supercharging the Performance of Your Front-Office Applications with Oracle ExalogicDate: Wednesday, 3 Oct, 2012Time: 10:15 am - 11:15 am (PST)Venue: Moscone South (309)

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  • SSIS and StreamInsight Working Together.

    I have been thinking a lot recently about what it would be like to have StreamInsight and SSIS working together.  Well the CAT team have produced a paper on some of our options here. Here are some of my thoughts. There is of course a slight mismatch in their types of usage.  StreamInsight is an Event Stream processing engine capable of operating on new data in the sub second timeframe.  The engine allows you to do real time analytics and take decisions on events that have potentially only just happened.  SSIS on the other hand is a batch processing engine.  In general I do not like having to invoke the same package more than once every 90 seconds or so as it can start to get expensive.  Usually when doing batch processing we have an hour or longer of grace before we have to move data from A –> B. StreamInsight operates on streams of data.  Before anyone mentions it yes I know StreamInsight is equally adept at using the IEnumerable interface, but I would argue live streaming and real-time analytics is a primary goal of the product.  SSIS does not have an “Always On” button I do not like the idea of embedding StreamInsight inside SSIS using a transform particularly.  It means StreamInsight becomes a batch processing engine because it can only operate when the SSIS package is running and SSIS is in charge of when that happens. If I am to have StreamInsight within SSIS then I prefer to have StreamInsight on the adapters.  This way you can force the adapters to stay open and introduce events into your Pipeline.   SSIS has a much richer set of transforms out of the box than StreamInsight.  Although “Always On” was not a design goal of SSIS I have used it like this and it works just fine. SSIS being called from within StreamInsight, now that excites me.  see below   For a while now I have been thinking what it would be like to decouple the Data Flow task from the SSIS package and expose it as something with which you can interact.  Anything can instantiate this version of a DFT as it would expose one or more  input interfaces and one or more output interfaces.  I can imagine that this would be a big hit when moving to “The Cloud” as well.  I could see the Data Flow task maybe being hosted in Azure Appfabric or some such layer. StreamInsight would be able to take advantage of this as well.   I am interested to see where this goes and will be pressing for more meat around the subject when I visit Redmond soon.

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  • SQL Server Ranking Functions

    A new article from Wayne Sheffield that examines the ranking functions in SQL Server. Learn how you can use ROW_NUMBER(), NTILE(), RANK(), and DENSE_RANK() in your applications. Join SQL Backup’s 35,000+ customers to compress and strengthen your backups "SQL Backup will be a REAL boost to any DBA lucky enough to use it." Jonathan Allen. Download a free trial now.

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  • Differences between TypeScript and Dart

    - by margabit
    Microsoft recently unveiled Typescript, a new JavaScript-like programming language. Some time ago, I heard about Dart, a new programming language created by Google to solve problems related to Javascript like performance, scalability, etc.. The purpose of both new languages seem the same to me.. What do you think? Are the purposes of the languages the same? What are the real differences about them?

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  • Why do I bother with RAID 10 ?

    - by GrumpyOldDBA
    Before I post anything I just want to clarify what I mean by RAID 10 , this is sets of mirrored pairs that have been striped as against a RAID 0 which has been mirrored. I've just had a disk failure in the data array for one of my dev servers, it's an eight disk raid 8, no real worries, replace disk and off we go - but no - the HP engineers told me from the diagnostics ( done to ensure I got the right replacement under warranty ) that not only had a disk failed but I'd lost all the data...(read more)

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  • Exciting product releases (and one disappointing thing) with Mix10

    - by Jeff
    Sadly, I'm not at Mix this year, for the first time in a few years. It's a little harder to go if you work for Microsoft, oddly enough. And then there's this little guy next to me, who at ten days old really needs his daddy to be around! But oh, the excitement of what Microsoft has in store! It's great to finally see all of these major releases coming together for Microsoft developer products. There is a great deal of excitement among people internally no matter where you work, because there is so much cool stuff in the pipe. In case you live under a rock...Visual Studio 2010 - Great to see all of the positive feedback on the Twitter and what not. I've been using it on one of my home products for awhile, and I really like it. The newer nightly builds of ReSharper also seem to be gaining speed in quality as well. I like the new debugging features, and the text readability is not imagined. Love it.Silverlight 4 - I've been running a couple of minor SL3 apps on my personal sites for awhile now, and I'm thrilled with the platform. With a couple of key concepts down, .NET folk like you and me can do some stellar things with this, and if you're a Mac nerd (like me), it's all kinds of awesome to be able to build stuff for it without the agony of Objective-C and X Code.Windows Phone 7 Series - A few weeks ago you got to see the shiny new UI that went beyond the icon grid, and now you've got the developer story as well. That I can adapt my existing Silverlight apps with minimal effort to work on the phone is pretty powerful. Millions of .NET devs just because phone developers, using the tools they already know. How great is that?ASP.NET MVC2 - The final bits shipped last week, and there was much rejoicing. I love this framework because of the testability and the real ability to get to the true mechanics of HTTP. The other cool thing is the speed at which the framework has evolved. v2 in less than a year is pretty "un-Microsoft" in a lot of eyes.The video of keynotes and sessions is starting to appear on the Mix site, but for reasons I can't understand, they're WMV downloads. For real? Not that helpful for Mac folk. Why wouldn't they be using a Silverlight player?In any case, the thing that continues to motivate me is that getting what you imagine on to the Internet gets easier every year. This is not a new revelation for me. I've only been at Microsoft for four months, but I've felt this way for years. I'm thrilled to be a part of it.

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  • Open Clip Art Library 2.0 Release!

    <b>Worldlabel:</b> "The Open Clip Art Library grew from a project between Jon Phillips (of Fabricatorz) and Bryce Harrington, in early 2004. From humble beginnings, it has evolved into a massive collection of over 24,000 scalable vector images, all created by 1200+ artists from around the world."

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  • Speaking at Mix11

    - by Dennis Vroegop
    In April Microsoft will hold the next MIX event. MIX was usually targeted at web designers and developers but has grown over the years to be more a general conference focused on the web and devices. In other words: everything the normal consumer might encounter. It’s not your typical developers conference, although you’ll find many developers there as well. But next to the developers you’ll probably run into designers and user experience specialists as well. This year I am proud to say that I will be one of the people presenting there. Together with all the Surface MVP’s in the world (sounds impressive, but there are only 7 of us) we’ll host a panel discussion on all things Surface, NUI and everything else that matches those subjects. Here’s what the abstract says: The Natural User Interface (NUI) is a hot topic that generates a lot of excitement, but there are only a handful of companies doing real innovation with NUIs and most of the practical experience in the NUI style of design and development is limited to a small number of experts. The Microsoft Surface MVPs are a subset of these experts that have extensive real-world experience with Microsoft Surface and other NUI devices. This session is a panel featuring the Microsoft Surface MVPs and an unfiltered discussion with each other and the audience about the state of the art in NUI design and development. We will share our experiences and ideas, discuss what we think NUI will look like in the near future, and back up our statements with cutting-edge demonstrations prepared by the panelists involving combinations of Microsoft Surface 2.0, Kinect, and Windows Phone 7. We, as Surface MVPs think we are more than just Surface oriented. We like to think we are more NUI MVP’s. But since that’s not a technology with Microsoft you can’t actually become a NUI MVP so Surface is the one that comes the closest. We are currently working on the details of our session but believe me: it will blow you away. Several people we talked to have said this could potentially be the best session of Mix. Quite a challenge, but we’re up for it! Of course I won’t be telling you exactly what we’re going to do in Las Vegas but rest assured that when you visit our session you’ll leave with a lot of new ideas and hopefully be inspired to bring into practice what you’ve seen. Even if the technology we’ll show you isn’t readily available yet. So, if you are in Las Vegas between April 12th and 14th, please join Joshua Blake, Neil Roodyn, Rick Barraza, Bart Roozendaal, Josh Santangelo, Nicolas Calvi and myself for some NUI fun! See you in Vegas! Tags van Technorati: mix11,las vegas,surface,nui,kinecct

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  • How can I evaluate a candidate's knowledge of Html/CSS during an interview?

    - by webnoob
    I am trying to determine some good interview questions to assess the ability of people coming in for a Html/CSS job, however that topic is extremely broad, and I'm not sure what sort of questions I can ask to properly evaluate someone's HTML/CSS knowledge. What sort of questions can I ask to evaluate a candidate's Html/CSS abilities during an interview? Ideally I would like to ask few questions and then give them a real life scenario to combat.

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  • Learning how to integrate JavaScript with other languages

    - by beacon
    After learning JavaScript syntax, what are some good resources for learning about integrating JavaScript with other languages (HTML, XML, CSS, PHP) to create real, useful applications? I'm most interested in reading articles or other people's code - not so interested in books. Basically, I'm looking to move from programming puzzle-solvers to programming complex applications and could use some advice.

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  • Should certain math classes be required for a Computer Science degree?

    - by sunpech
    For a Computer Science degree at many colleges and universities, certain math courses are required: Calculus, Linear Algebra, and Discrete Mathematics are few examples. However, since I've started working in the real world as a software developer, I have yet to truly use the knowledge I had at once acquired from taking those classes. My question is: Should these math classes be required to obtain a computer science degree? Or would they better served as electives? A Slashdot post: CS Profs Debate Role of Math In CS Education

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  • The Tortoise and the Hare

    <b>Legal World and Childhood Dreams:</b> "Summary: The paper explains how computer software is protected and the relationship between open source software and copyright."

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  • Set Up A Wii Internet Connection

    If you have a Nintendo Wii Internet connection, it will allow you to play games with friends across the world, download games, update your system, send email to friends, and more. With these given st... [Author: Susan Brown - Computers and Internet - May 08, 2010]

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  • DRBD and MySQL - Virtualbox Setup

    DRBD is a Linux project that provides a real-time distributed filesystem. Sean Hull demonstrates how to use Sun's virtualbox software to create a pair of VMs, then configure those VMs with DRBD, and finally install and test MySQL running on volumes sitting on DRBD.

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  • DRBD and MySQL - Virtualbox Setup

    DRBD is a Linux project that provides a real-time distributed filesystem. Sean Hull demonstrates how to use Sun's virtualbox software to create a pair of VMs, then configure those VMs with DRBD, and finally install and test MySQL running on volumes sitting on DRBD.

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  • Algorithm for approximating sihlouette image as polygon

    - by jack
    I want to be able to analyze a texture in real time and approximate a polygon to represent a silhouette. Imagine a person standing in front of a green screen and I want to approximately trace around their outline and get a 2D polygon as the result. Are there algorithms to do this and are they fast enough to work frame-to-frame in a game? (I have found algorithms to triangulate polygons, but I am having trouble knowing what to search for that describes my goal.)

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  • How to create posts in asp.net ..?? [closed]

    - by ntechi
    I am doing my final year project and have decided to make a website in asp.net. For that I'll be using Micrsoft Visual Studio 2008. I'm making a Real ESTATE properties website. I want to know how to create posts in asp.net( like in WORDPRESS) and also when I hit SEARCH it should search for the desired keyword or the searched post. If post is not possible then it should display pages....Please help as I'm a beginner..

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  • Back from the OData Roadshow

    - by Fabrice Marguerie
    I'm just back from the OData Roadshow with Douglas Purdy and Jonathan Carter. Paris was the last location of seven cities around the world.If there was something you wanted to know about OData, that was the place to be!These guys gave a great tour around OData. I learned things I didn't know about OData and I was able to give a demo of Sesame to the audience.More ideas and use cases popping-up!

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  • Attunity Oracle CDC Solution for SSIS - Beta

    We in no way work for Attunity but we were asked to test drive a beta version of their Oracle CDC solution for SSIS.  Everybody should know that moving more data than you need to takes too much time and uses resources that may better be employed doing something else.  Change data Capture is a technology that is designed to help you identify only the data that has had something done to it and you can therefore move only what is needed.  Microsoft have implemented this exact functionality into SQL server 2008 and I really like it there.  Attunity though are doing it on Oracle. DISCLAIMER: This is a BETA release and some of the parts are a bit ugly/difficult to work with.  The idea though is definitely right and the product once working does exactly what it says on the tin.  They have always been helpful to me when I have had a problem with the product and if that continues then beta testing pain should be eased somewhat. In due course I am going to be doing some videos around me using the product.  If you use Oracle and SSIS then give it a go. Here is their product description.   Attunity is a Microsoft SQL Server technology partner and the creator of the Microsoft Connectors for Oracle and Teradata, currently available in SQL Server 2008 Enterprise Edition. Attunity released a beta version of the Attunity Oracle-CDC for SSIS, a product that integrates continually changing Oracle data into SSIS, efficiently and in real-time. Attunity designed the product and integrated it into SSIS to create the simple creation of change data capture (CDC) solutions, accelerate implementation time, and reduce resources and costs. They also utilize log-based CDC so the solution has minimal impact on the Oracle source system. You can use the product to implement enterprise-class data replication, synchronization, and real-time business intelligence (BI) and data warehousing projects, quickly and efficiently, leveraging their existing SQL Server investments and resource skills. Attunity architected the product specifically for the Microsoft SSIS developer community and the product is available for both SQL Server 2005 and SQL Server 2008. It offers the following key capabilities: · Log-based, non-intrusive Oracle CDC · Full integration into SSIS and the Business Intelligence Developer Studio · Automatic generation of SSIS packages for CDC as well as full-loads of Oracle data · Filtering of Oracle tables and columns at the source · Monitoring and control of CDC processing Click to learn more and download the beta.

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  • I still think Twitter is dead &hellip; but

    - by Randy Walker
    Twitter finally hit the mainstream about 8 months ago, but I’ve been saying for a couple of years now, without a real way for the company to earn money, what’s the future fate of Twitter?  On the personal side, where is the real value for the users?  For the most part, Twitter has replaced most people’s IM (instant messaging), at least in the technology circles I run in.  It still has value for users as a communication tool.  But I see it more as a fad.  My prediction is over the next 6 months we’ll start seeing a usage drop (if we haven’t already started to see it). On the business side, how does Twitter make money?  It doesn’t.  If you use the text messaging capabilities, you see a few ads.  But most smart phone and PC users, won’t ever see them.  I still think Twitter has the best chance to make money by forcing the “collectors” to pay money.  You know what I mean by “collector”, those people that collect tons of followers or friends.  If Twitter caps the number of followers and makes you pay to have more, would you?  The normal twitter user doesn’t have that many followers, and this is where my title comes in … BUT The financial value for Twitter is really seen through businesses connecting with their customers.  I’ve seen 3 effective ways this has been accomplished. 1. Giving your customers a coupon or announcing a sale My favorite is @amazonmp3, Being a huge music lover, I get notified when they put music on sale. Various restaurants like @ruthschris_ARK will let their favorite customers know about certain specials @BluefinMemphis I was traveling through Memphis once looking for a sushi restaurant when they had %50 off if we mentioned we saw them on Twitter.  It was their first attempt at trying to encourage customers in the door, and after talking with the management, it was a huge success 2. Giveaways @namecheap Several companies have started huge marketing campaigns, but my favorite is watching companies post trivia questions, and the first person to respond wins a prize. 3. Responding to Customer Complaints I once posted a complaint about American Express (a company that I have slowly come to really dislike) but they actually had someone contact me to try and resolve the issue.  I give them credit for paying attention, but still dislike them for their horrible credit practices.

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