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• Oracle OpenWorld Update: Demo Pods and Hands-on Labs

  - by Doug Reid

  0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Less than one week away until the start of Oracle OpenWorld 2012 and the Data Integration Solutions team is ready to go!  We have an exciting line up for you this year which we have summarized for you in the Oracle OpenWorld Focus on Data Integration Solutions document. In past posts we have discussed session themes and our customer panel, but today I would like to summarize our Hands-on Labs and Demo Pods that we have available for attendees. For Oracle GoldenGate Hands-On Labs we have two labs that we are running this year. Deep Dive into Oracle GoldenGate Thursday October 4th at 11:15AM in the Marriott Marquis Salon 1/2 Oracle GoldenGate provides real-time log-based change data capture and delivery between heterogeneous systems. It enables cost-effective, low-impact, real-time data integration and continuous availability solutions. This session covers Oracle GoldenGate 11g’s internal product architecture and includes a hands-on lab that covers configuration examples for target database instantiation and real-time change data capture and delivery. The participants will configure Oracle GoldenGate to instantiate a secondary database that can be used for disaster recovery or a reporting instance. Come learn how easy it is to use and how this can be a very valuable and easy technology solution for your organization. Introduction to Oracle GoldenGate Veridata Wednesday October 3rd 10:15AM in the Marriott Marquis Sales 1/2 Oracle GoldenGate Veridata compares one set of data with another and identifies data that is out of synchronization. In this hands-on lab, you will be introduced to the key features of this product. Using the Oracle GoldenGate Veridata Web client, you will have the opportunity to configure comparison objects and rules, initiate a comparison, review the status and output of a comparison, and review out-of-sync data. As a bonus this year, we have recorded the labs and made them available on youtube.com/oraclegoldengate. These will be available the day of the labs. Our demo pods are an opportunity for attendees to see our products but more so to meet the product management and development teams. I would like to point out that we have two Oracle GoldenGate 11gR2 demo pods, one in the database camp and the other in the middleware camp. The one in the middleware camp will be focused on all platforms while the one in the database camp will have a focus on the Oracle platform. The other two I would like to point out are the Monitoring Oracle GoldenGate and the Oracle Enterprise Manager demo pods; both of these pods will focus on methods to monitor GoldenGate but the OEM demo pod will have a specific focus on the Oracle GoldenGate Management Pack plug-in for OEM. Below is a list of our demo pods and their locations. Monitoring Oracle GoldenGate for End-to-End Visibility Moscone South, Right - S-241 Oracle Data Integrator and Oracle GoldenGate for Oracle Applications Moscone South, Right - S-240 Oracle GoldenGate 11gR2 New Features Moscone South, Right - S-239 Oracle GoldenGate 11gR2: Real-Time, Transactional Database Replication     Moscone South, Left - S-027 Oracle GoldenGate Veridata and Adapters Moscone South, Right - S-242 Oracle Enterprise Manager Moscone South, Left - S-040 Keep tuned to our blog during the show for news and highlights from the Data Integration Solutions team. See you there.

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• ArchBeat Link-o-Rama Top 10 - September 16-22, 2012

  - by Bob Rhubart

  The Top 10 most popular items shared on the OTN ArchBeat Facebook Page for the week of September 16-22, 2012. The Real Architects of LA: OTN Architect Day in Los Angeles - Oct 25No gossip. No drama. No hair pulling. Just a full day of technical sessions and peer interaction focused on using Oracle technologies in today's cloud and SOA architectures. The event is free, but seating is limited, so register now. Thursday October 25, 2012. 8:00 a.m. – 5:00 p.m. Sofitel Los Angeles, 8555 Beverly Boulevard, Los Angeles, CA 90048. OIM-OAM-OAAM integration using TAP – Request Flow you must understand!! | Atul KumarAtul Kumar's post addresses "key points and request flow that you must understand" when integrating three Oracle Identity Management product Oracle Identity Management, Oracle Access Management, and Oracle Adaptive Access Manager. Cloud, automation drive new growth in SOA governance market | ZDNet "SOA governance tools and processes learned over the past decade are now underpinning cloud projects as they scale across enterprises," reports Joe McKendrick. But there remains a lack of understanding about SOA Governance. DevOps Basics: Track Down High CPU Thread with ps, top and the new JDK7 jcmd Tool | Frank Munz "The approach is very generic and works for WebLogic, Glassfish or any other Java application," say Frank Munz. "UNIX commands in the example are run on CentOS, so they will work without changes for Oracle Enterprise Linux or RedHat. Creating the thread dump at the end of the video is done with the jcmd tool from JDK7." Frank has captured the process in the posted video. Oracle OpenWorld 2012 Hands-on Lab: "Leading Your Everyday Application Integration Projects with Enterprise SOA" Yet another session to squeeze into your already-jammed Oracle OpenWorld schedule. This hands-on lab focuses on how "Oracle Enterprise Repository, Oracle Application Integration Architecture (AIA) Foundation Pack, and Oracle SOA Suite work together to help you drive your enterprisewide integration projects." Loving VirtualBox 4.2… | The ORACLE-BASE Blog Is it wrong for a man to love a technology? Oracle ACE Director Tim Hall has several very good reasons for his feelings… ADF Create and CreateInsert Operations for ADF Table | Andrejus Baranovskis Oracle ACE Director Andrejus Baranovskis answers the question, "What operation is best to use to insert a new row into an ADF table, Create or CreateInsert?" Fault Handling Slides and Q&A | Ronald van Luttikhuizen Oracle ACE Director Ronald van Luttikhuizen shares the slides and a Q&A transcript from a presentation he and fellow ACE Director Guido Schmutz gave at the recent Oracle OpenWorld and JavaOne preview event organized by AMIS Technology. Why IT is a profession in 'flux' | ZDNet I usuallly don't post two items from the same person in one day, but this post from ZDNet blogger Joe McKendrick deals with some critical issues affecting those in IT. As McKendrick puts it: "IT professionals are under considerable pressure to deliver more value to the business, versus being good at coding and testing and deploying and integrating." Running RichFaces on WebLogic 12c | Markus Eisele "With all the JMS magic and the different provider checks in the showcase this has become some kind of a challenge to simply build and deploy it," says Oracle ACE Director Markus Eisele. His detailed post will help you to meet that challenge. Thought for the Day "Less is more." — Ludwig Mies van der Rohe (March 27, 1886 – August 17, 1969) Source: BrainyQuote.com

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• Will domain change affect my pagerank?

  - by Chankey Pathak

  I have two blogger's blog. (http://chankeypathak.blogspot.com and http://javaenthusiastic.blogspot.com) One blog has PR 3 and the other blog has PR 2. I want to buy the domain for both blogs so that they will become http://chankeypathak.com/ and http://javaenthusiastic.com/ I will follow all the procedures that Blogger suggests so that all the visitors to http://chankeypathak.blogspot.com will be redirected to http://chankeypathak.com/ and same for the java's blog. I just want to know that whether this will affect my pagerank or not? I want my PR to remain same and not to be change because of domain change. Let me know. Thank you. PS: I don't know whether one person is allowed to post his site's URL in questions or not. If it is not allowed then you may edit the question.

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• Finding complexity of a program as a service [on hold]

  - by Seshu

  I would like to find the complexity of a specific code chunk written in Java. Is there a place/web site/service where I can find out the complexity of any arbitrary program. This program might include loops/recursion. Using theory we can compute complexity ourselves. But, just curious in finding if any service is out there to find such complexity. We have several code quality related tools does any of such tools will also find complexity of given code? Could any one point me or direct me to such a utility/site/service?

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• Using the latest (stable release) of Oracle Developer Tools for Visual Studio 11.1.0.7.20.

  - by mbcrump

  +  = Simple and safe Data connections.   This guide is for someone wanting to use the latest ODP.NET quickly without reading the official documentation. This guide will get you up and running in about 15 minutes. I have reviewed my referral link to my simple Setting up ODP.net with Win7 x64 and noticed most people were searching for one of the following terms: “how to use odp.net with vs” “setup connection odp.net” “query db using odp and vs” While my article provided links and a sample tnsnames.ora file, it really didn’t tell you how to use it. I’m hoping that this brief tutorial will help. So before we get started, you will need the following: Download the following: www.oracle.com/technology/software/tech/dotnet/utilsoft.html from oracle and install it. It is the first one on the page. Visual Studio 2008 or 2010. It should be noted that The System.Data.OracleClient namespace is the OLD .NET Framework Data Provider for Oracle. It should not be used anymore as it has been depreciated. The latest version which is what we are using is Oracle.DataAccess.Client. First things first, Add a reference to the Oracle.DataAccess.Client after you install ODP.NET   Copy and paste the following C# code into your project and replace the relevant info including the query string and you should be able to return data. I have commented several lines of code to assist in understanding what it is doing.   Lambda Expression. using System; using System.Data; using Oracle.DataAccess.Client;   namespace ConsoleApplication1 {     class Program     {         static void Main(string[] args)         {           try         {             //Setup DataSource             string oradb = "Data Source=(DESCRIPTION ="                                    + "(ADDRESS_LIST = (ADDRESS = (PROTOCOL = TCP)(HOST = hostname)(PORT = 1521)))"                                    + "(CONNECT_DATA = (SERVICE_NAME = SERVICENAME))) ;"                                    + "Persist Security Info=True;User ID=USER;Password=PASSWORD;";                        //Open Connection to Oracle - this could be moved outside the try.             OracleConnection conn = new OracleConnection(oradb);             conn.Open();               //Create cmd and use parameters to prevent SQL injection attacks.             OracleCommand cmd = new OracleCommand();             cmd.Connection = conn;               cmd.CommandText = "select username from table where username = :username";               OracleParameter p1 = new OracleParameter("username", OracleDbType.Varchar2);             p1.Value = username;             cmd.Parameters.Add(p1);               cmd.CommandType = CommandType.Text;               OracleDataReader dr = cmd.ExecuteReader();             dr.Read();               //Contains the value of the datarow             Console.WriteLine(dr["username"].ToString());               //Disposes of objects.             dr.Dispose();             cmd.Dispose();             conn.Dispose();         }           catch (OracleException ex) // Catches only Oracle errors         {             switch (ex.Number)             {                 case 1:                     Console.WriteLine("Error attempting to insert duplicate data.");                     break;                 case 12545:                     Console.WriteLine("The database is unavailable.");                     break;                 default:                     Console.WriteLine(ex.Message.ToString());                     break;             }         }           catch (Exception ex) // Catches any error not previously caught         {                   Console.WriteLine("Unidentified Error: " + ex.Message.ToString());              }         }       }           } At this point, you should have a working Program that returns data from an oracle database. If you are still having trouble then drop me a line and I will be happy to assist. As of this writing, oracle has announced the latest beta release of ODP.NET 11.2.0.1.1 Beta.  This release includes .NET Framework 4 and .NET Framework 4 Client Profile support. You may want to hold off on this version for a while as its BETA, and I wouldn’t want any production code using any BETA software.

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• Thoughts on C# Extension Methods

  - by Damon

  I'm not a huge fan of extension methods.  When they first came out, I remember seeing a method on an object that was fairly useful, but when I went to use it another piece of code that method wasn't available.  Turns out it was an extension method and I hadn't included the appropriate assembly and imports statement in my code to use it.  I remember being a bit confused at first about how the heck that could happen (hey, extension methods were new, cut me some slack) and it took a bit of time to track down exactly what it was that I needed to include to get that method back.  I just imagined a new developer trying to figure out why a method was missing and fruitlessly searching on MSDN for a method that didn't exist and it just didn't sit well with me. I am of the opinion that if you have an object, then you shouldn't have to include additional assemblies to get additional instance level methods out of that object.  That opinion applies to namespaces as well - I do not like it when the contents of a namespace are split out into multiple assemblies.  I prefer to have static utility classes instead of extension methods to keep things nicely packaged into a cohesive unit.  It also makes it abundantly clear where utility methods are used in code.  I will concede, however, that it can make code a bit more verbose and lengthy.  There is always a trade-off. Some people harp on extension methods because it breaks the tenants of object oriented development and allows you to add methods to sealed classes.  Whatever.  Extension methods are just utility methods that you can tack onto an object after the fact.  Extension methods do not give you any more access to an object than the developer of that object allows, so I say that those who cry OO foul on extension methods really don't have much of an argument on which to stand.  In fact, I have to concede that my dislike of them is really more about style than anything of great substance. One interesting thing that I found regarding extension methods is that you can call them on null objects. Take a look at this extension method: namespace ExtensionMethods {   public static class StringUtility   {     public static int WordCount(this string str)     {       if(str == null) return 0;       return str.Split(new char[] { ' ', '.', '?' },         StringSplitOptions.RemoveEmptyEntries).Length;     }   }   } Notice that the extension method checks to see if the incoming string parameter is null.  I was worried that the runtime would perform a check on the object instance to make sure it was not null before calling an extension method, but that is apparently not the case.  So, if you call the following code it runs just fine. string s = null; int words = s.WordCount(); I am a big fan of things working, but this seems to go against everything I've come to know about instance level methods.  However, an extension method is really a static method masquerading as an instance-level method, so I suppose it would be far more frustrating if it failed since there is really no reason it shouldn't succeed. Although I'm not a fan of extension methods, I will say that if you ever find yourself at an impasse with a die-hard fan of either the utility class or extension method approach, then there is a common ground.  Extension methods are defined in static classes, and you call them from those static classes as well as directly from the objects they extend.  So if you build your utility classes using extension methods, then you can have it your way and they can have it theirs. 

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• Dropped impression 25 days after restructure

  - by Hamid

  Our website is a non English property related website (moshaver.com) which is similar to rightmove.co.uk. On September 2012 our website was adversely affected by Panda causing our Google incoming clicks to drop from around 3000 clicks to less than a thousand. We were hoping that Google will eventually realize that we are not a spam website and things will get better. However, in August 2013 we were almost sure that we needed to do something, so we started to restructure our web content. We used the canonical tag to remove our search results and point to our listing pages, using the noindex tag to remove it from our listing pages which does not have any properties at the moment. We also changed title tags to more friendly ones, in addition to other changes. Our changes were effective on 10th August. As shown in the graph taken from Google Analytics Search Engine Optimization section, these changes has resulted in an increase in the number of times Google displayed our results in its search results. Our impressions almost doubled starting 15th August. However, as the graph shows, our CTR dropped from this date from around 15% to 8%. This might have been because of our changed title tags (so people were less likely to click on them), or it might be normal for increased impressions. This situation has continued up until 10th September, when our impressions decreased dramatically to less than a thousand. This is almost 30% of our original impressions (before website restructure) and 15% of the new impressions. At the same time our impressions has increased dramatically to around 50%. I have two theories for this increase. The first one is that these statistics are less accurate for lower impressions. The second one is that Google is now only displaying our results for queries directly related to our website (our name, our url), and not for general terms, such as "apartments in a specific city". The second theory also explains the dramatic decrease in impression as well. After digging the analytic data a little more, I constructed the following table. It displays the breakdown of our impressions, clicks and ctr in different Google products (web and image) and in total. What I understand from this table is that, most of our increased impressions after restructure were on the image search section. I don't think users of search would be looking for content in our website. Furthermore, it shows that the drop in our web search ctr, is as dramatic of the overall ctr (-30% in compare to -60%) . I thought posting it here might help you understand the situation better. Is it possible that Google has tested our new structure for 25 days, and then decided to decrease our impressions because of the the new low CTR? Or should we look for another factor? If this is the case, how long does it usually take for Google to give us another chance? It has been one month since our impressions has dropped.

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• Could spending time on Programmers.SE or Stack Overflow be substitute of good programming books for a non-beginner?

  - by Atul Goyal

  Could spending time (and actively participating) on Programmers.SE and Stack Overflow help me improve my programming skills any close to what spending time on reading a book like Code Complete 2 (which would otherwise be next in my reading list) will help. Ok, may be the answer to this question for someone who is beginning with programming might be a straight no, but I'd like to add that this question I'm asking in context when the person is familiar with programming languages but wants to improve his programming skills. I was reading this question on SO and also this book has been recommended by many others (including Jeff and Joel). To be more specific, I'd also add that even though I do programming in C, Java, Python,etc but still I'm not happy with my coding skills and reading the review of CC2 I realized I still need to improve a lot. So, basically I want to know what's the best way for me to improve programming skills - spend more time on here/SO or continue with CC2 and may be come here as and when time permits.

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• metro style on windows and android

  - by MRM

  I want to develop a rather simple app using windows 8 metro style for GUI. But i need this app to have the same appearance, GUI, for both platforms, so that end users that uses it both on PC and a mobile device to have the same visual experience and a flawless navigation. So, does anyone have knowledge of a Java framework or library to satisfy these needs? Or maybe a method to create a web-based app using HTML, PHP, JScript etc. (maybe something using a local server, on the same machine, because a web server is out of discussion, at least for the moment)? Any idea, method, technology related to the subject is also helpful. And if what you are thinking at can be used for IOS too, the better.

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• GWB | May 2010 Newsletter

  - by Staff of Geeks

  Geekswithblogs.net - May 2010 Newsletter   Was your newsletter messed up? If the first newsletter we sent was all white with links all over the place, I apologize. We haven’t sent a newsletter in quite some time and I forgot the rules of theming for email clients.   TechEd 2010 New Orleans - Who is coming? John and Jeff will be at TechEd 2010 New Orleans for a short time to pass out shirts to our bloggers. These are the standard GWB shirts you see some of our other bloggers wearing and one could be yours if you let us know you are coming and what your size is. We will announce where we will be once we arrive so you can wear your Geekswithblogs.net shirt and let everyone know where you blog. These shirts will be without URLs, if you want one of those, you will have to join the contest mentioned later in the newsletter. Deadline for response is next Wednesday? Email [email protected] to let us know you are coming!   wblo.gs Shortened Url Everyone has URL shorteners these days so we needed our own. Currently Geekswithblogs.net has implemented http://wblo.gs as a shortened URL for you blog. Instead of pushing people to geekswithblogs.net/your_url you can now use wblo.gs/your_url. We hope to published a version of the shortener that will give each post a short URL and a button via your blog to publish to Twitter. This release should be available in the early summer time period.   Always wanted one of our awesome Geekswithblogs.net T-Shirts? Starting on May 15th until July 13th, we will giving our Geekswithblogs.net t-shirts away to those members who create 30 technical posts. That is 30 posts in 60 days! This should not be a difficult task with all the new releases from Microsoft. You have Visual Studio 2010, Team Foundation 2010, SharePoint 2010, Silverlight 4.0, Office 2010, SQL Server 2008 R2, and so many others to pick from. We will be keeping an eye on the results and publishing those bloggers who successfully meet the requirements by the date. A few rules to remember. The post must be technical in nature, the post must be original content created by the blogger, and the post must be originated during the contest (no pulling content from you old blog). Each shirt will be customized with your URL on the back and you can let us know you size and address when you successfully complete the contest.   What features do you want to see? We would love to hear your feedback. It has been awhile since we have published a release of Geekswithblogs.net and we want to get your feature requests in it. Do you like a particular skin we don’t have? Do you want to see comments change? Do you want to see more Twitter integration? Whatever it is, we want to know. Submit your thoughts to [email protected] and we will start a dialog with you shortly after we receive them.   Follow Us on Twitter We want to hear from you and make sure you know what is going on with Geekswithblogs.net. Follow the staff on Twitter (@StaffOfGeeks) and feel free to let us know what you think or questions you have here.

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• Small 3D Scene Graph

  - by Alon

  I'm looking for a 3D graphics library (not a complete game engine). Preferred a scene graph. Something small (unlike jME, XNA or Unity), that I can easily expand and change. Preferred features: Cross Platform Wrriten in Java/Scala (JOGL or LWJGL), C# (preferred OpenTK), Python or JavaScript/WebGL. Support for OpenGL is a must. Direct3D is optional. Some material system Full support for some model format with full animation support (preferred COLLADA) Level of Detail (LOD) support Lighting support Shaders, GUI, Input and Terrain/Water support are also preferred, but not required Thanks!

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• Stuck with Documentum Still? Do MORE with Oracle WebCenter!

  - by Michael Snow

  WEBCAST TODAY!! 03/22/12 Do you need to lower costs? Raise Productivity? Foster Innovation? Improve Online Engagement? But you’re still stuck with Documentum? Step away from the ledge – there is hope – let us help you. Top 4 Content Imperatives · Lower Costs - Reduce labor, maintenance fees, storage and electrical consumption · Raise Productivity - Automation and integration, communication, findability · Foster Innovation - Enable collaboration, expertise location · Improve Online Engagement – enable user-driven, dynamic marketing initiatives With the coming technology wave we see four content imperatives. Every organization has had to reduce costs, cost cutting has become a way of life. Everyone is working three jobs as positions are eliminated. And so we have to reduce labor, reduce maintenance, and reduce money we are wasting on things like storing content that is redundant or no longer useful. We also, to fill that gap, need to raise productivity. Knowledge workers represent the fastest growing segment of the workforce, accounting for 40%-75% of the employees at organizations in sectors like financial services, life sciences, healthcare and retail.  What’s more, their wages total 18 percent of the United States GDP. And so we can’t afford information systems that don’t let our top performers be the best they can be. We look to automate the content processes, provide ways to integrate that content into our processes, provide communication to make decisions, and to make content more findable so people can make the right decision and move the process forward. And really to get ourselves out of the current financial status, we can only cut costs so far. We have to innovate out of economic tough times – to find new products and new markets. And to enable the innovation process, we have to enable collaboration and expertise location. So much of innovation is about building on innovations that have come before. To solve problems, we have to be able to find what our organization has already created. We find that problems we need to solve have already been solved if we can find the right document, the right person. So we have to provide systems that enable us to stand on the shoulders of our organization’s accomplishments. Good content drives great marketing. Online engagement is growing as an absolute necessity for modern growing marketing organizations that require the business users be enabled for dynamic marketing content creation, updates and targeted content creation and management. Unfortunately – if you are currently stuck with Documentum, you are really lacking in your Web Experience Management capabilities. Documentum previously used FatWire for web publishing. Now FatWire is part of Oracle. Oracle provides powerful web engagement capabilities: Increase sales and loyalty by optimizing online engagement Create, manage and moderate contextually relevant, targeted and interactive online experiences Optimize customer engagement across, web, mobile and social channels Manage large scale multichannel global online presence with integration to enterprise applications Enable business users to control their content and make their own updates Publish content from native files – enable navigation of project documents, procedures, policy information Enable content display and updates from existing web applications – one click to drag and drop content management functionality So you get the ability to self-publish information and make it navigable, to move the process of publishing from IT to business users, and the ability to address a whole new area of user engagement with web experience management. So… if you are still stuck with Documentum and don’t know what to do – contact us – not only will Oracle help you step away from the ledge, but also with the MoveOff Documentum program, we are offering you a way – trade-in your Documentum licenses for a 100% credit on Oracle WebCenter. How’s that for a nice bonus? It’s time to stop maintaining Documentum, and to start innovating with Oracle WebCenter. Learn More Here! To learn more about what Oracle WebCenter can offer you today – join us for a webcast – your eyes will be opened to all that’s possible. Do More with WebCenter: Extend Beyond Content Management

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• Cutting Subscriber Churn with Media Intelligence

  - by Oracle M&E

  There's lots of talk in media and entertainment companies about using "big data".  But it's often hard to see through the hype and understand how big data brings benefits in the real world.  How about being able to predict with 92% accuracy which subscribers intend to cancel their subscription - and put in place a renewal strategy to dramatically reduce that churn?  That's what Belgian media company De Persgroep has achieved with Oracle's Media Intelligence solution.  "One of the areas in which we're able to achieve beautiful results using big data is the churn prediction," De Persgroep's CIO Luc Verbist explains in a new Oracle video.  "Based on all the data that we collect on websites and all your behavior, payment behavior and so on, we're able to make a prediction model, which, with an accuracy of 92 percent, is able to predict that you probably won't renew your newspaper, anymore. So our approach to renewal is completely different to the people in that segment than towards the other people. And this has brought us a lot of value and a lot of customers who didn't stop their newspaper where else they would have done so." De Persgroep is using Oracle's Big Data Appliance, along with software from Oracle partner NGDATA to build up a detailed "DNA profile" of each individual customer, based on every interaction, in real time.  This means that any change in behavior - a drop in content consumption, a late subscription payment, a negative social media comment - is captured.  Applying advanced data modeling techniques automatically converts those raw interactions into data with real business meaning - like that customer's risk of churning. The very same data profile - comprising hundreds if individual dimensions - can simultaneously drive targeted marketing campaigns - informing audience about new content that's most relevant and encouraging them to subscribe.  It can power content recommendations and personalization right in the content sites and apps. And it can link directly into digital advertising networks via platforms like Oracle's BlueKai data management platform (DMP), to drive increased advertising CPMs. Using Oracle's Media Intelligence solution enables this across De Persgroep's business - comprising eight newspapers and 25 magazines published in Belgium and The Netherlands, and digital properties including websites with 6m daily unique visitors, along with TV and radio stations. "The company strategy is in fact a customer-centric strategy, so we want to get a 360-view about our customers, about our prospects. And the big data project helped us to achieve that goal," says Verbist. Using Oracle's Big Data Appliance to underpin the solution created huge savings.   "The selection of the Big Data Appliance was quite easy.  It was very quick to install, very easy to install, as well. And it was far cheaper than building our own Hadoop cluster. So it was in fact a non-brainer," Verbist explains. Applying Media Intelligence approach has yielded incredible results for De Persgroep, including: Improved products - with a new understanding of how readers are consuming print and digital content across the day Improved customer segmentation - driving a 6X improvement in customer prospecting and acquisition when contacting a specific segment Having the project up and running in three months And that has led to competitive benefits for De Persgroep, as Luc Verbist explains: "one of the results we saw since we started using big data is that we're able to increase the gap between we as the market leader, and the second [by] more than 20 percent."

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• Is case after case in a switch efficient?

  - by RandomGuy

  Just a random question regarding switch case efficiency in case after case; is the following code (assume pseudo code): function bool isValid(String myString){ switch(myString){ case "stringA": case "stringB": case "stringC": return true; default: return false; } more efficient than this: function bool isValid(String myString){ switch(myString){ case "stringA": return true; case "stringB": return true; case "stringC": return true; default: return false; } Or is the performance equal? I'm not thinking in a specific language but if needed let's assume it's Java or C (for this case would be needed to use chars instead of strings).

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• SQL Azure: Notes on Building a Shard Technology

  - by Herve Roggero

  In Chapter 10 of the book on SQL Azure (http://www.apress.com/book/view/9781430229612) I am co-authoring, I am digging deeper in what it takes to write a Shard. It's actually a pretty cool exercise, and I wanted to share some thoughts on how I am designing the technology. A Shard is a technology that spreads the load of database requests over multiple databases, as transparently as possible. The type of shard I am building is called a Vertical Partition Shard  (VPS). A VPS is a mechanism by which the data is stored in one or more databases behind the scenes, but your code has no idea at design time which data is in which database. It's like having a mini cloud for records instead of services. Imagine you have three SQL Azure databases that have the same schema (DB1, DB2 and DB3), you would like to issue a SELECT * FROM Users on all three databases, concatenate the results into a single resultset, and order by last name. Imagine you want to ensure your code doesn't need to change if you add a new database to the shard (DB4). Now imagine that you want to make sure all three databases are queried at the same time, in a multi-threaded manner so your code doesn't have to wait for three database calls sequentially. Then, imagine you would like to obtain a breadcrumb (in the form of a new, virtual column) that gives you a hint as to which database a record came from, so that you could update it if needed. Now imagine all that is done through the standard SqlClient library... and you have the Shard I am currently building. Here are some lessons learned and techniques I am using with this shard: Parellel Processing: Querying databases in parallel is not too hard using the Task Parallel Library; all you need is to lock your resources when needed Deleting/Updating Data: That's not too bad either as long as you have a breadcrumb. However it becomes more difficult if you need to update a single record and you don't know in which database it is. Inserting Data: I am using a round-robin approach in which each new insert request is directed to the next database in the shard. Not sure how to deal with Bulk Loads just yet... Shard Databases:  I use a static collection of SqlConnection objects which needs to be loaded once; from there on all the Shard commands use this collection Extension Methods: In order to make it look like the Shard commands are part of the SqlClient class I use extension methods. For example I added ExecuteShardQuery and ExecuteShardNonQuery methods to SqlClient. Exceptions: Capturing exceptions in a multi-threaded code is interesting... but I kept it simple for now. I am using the ConcurrentQueue to store my exceptions. Database GUID: Every database in the shard is given a GUID, which is calculated based on the connection string's values. DataTable. The Shard methods return a DataTable object which can be bound to objects.  I will be sharing the code soon as an open-source project in CodePlex. Please stay tuned on twitter to know when it will be available (@hroggero). Or check www.bluesyntax.net for updates on the shard. Thanks!

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• Interviews by Software Companies

  - by Glenn Nelson

  I have been chosen as one of the 12 final people for a full out scholarship to the college of my choice and it is paid for by a software company so long as I major in Computer Science.I have already had to write an essay on what has most shaped my life (Programming being it) and that was the basis for the interview decision. I now have to go in for an interview with people from the company for the final decision in a week. I do believe I have a good foundation in computer science already. I have roughly 4 years of programming experience in Java, C++, ASM and your typical web stuff. I have done everything from making my own CMS for my site to an assembler to network file transfer applications. That said what types of questions should I expect in an interview of this sort? Do I seem reasonably knowledgeable?

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• Reuseable Platform For Custom Board Game

  - by George Bailey

  Is there a generic platform to allow me to customize the rules to a board game. The board game uses a square grid, similar to Checkers or Chess. I was hoping to take some of the work out of creating this computer opponent, by reusing what is already written. I would think that there would be a pre-written routine for deciding which moves would lead to the best outcome, and all that I would need to program is the pieces, legal moves, what layout constitutes a win/lose or draw, and perhaps some kind of scoring for value of pieces. I have seen chess programs that appear to use a recursive routine, so they think anywhere from 2 to 20 moves ahead to create varying degrees of difficulty. I have noticed this on chess.com. The game I am programming will not be as complex. Is there a platform designed to be re-used for different grid/piece based games. JavaScript would be preferable, but Java or Perl would be acceptable.

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• Oracle Technology Network Newsletters Revisited

  - by Justin Kestelyn

  You may find this hard to believe, some analysts content that email newsletters are still among the most preferred methods of "information awareness" by developers today. And in our experience, the numbers back it up: subscriptions to Oracle Technology Network newsletters grow organically by 15% every year, even after you take continual list cleanup into account. At this point, we have honed our newsletter strategy to a fine edge; the choices are now: Oracle's Java Developer Newsletter Oracle's Database Application Developer Newsletter (also suitable for DBAs) Oracle's Architect Community Newsletter Oracle's Solaris Community Newsletter (new!) Oracle's .NET Developer Newsletter All of which you can subscribe to here; sample issues also available. Have a taste, you'll like them!

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• 2013 Predictions for Retail

  - by David Dorf

  Its that time of year to roll out the predictions for next year.  I can't say I've really nailed it in the past, but feel free to look back at my 2012, 2011, and 2010 predictions.  I'm not expecting anything earth-shattering this year; just continued maturation of several technologies that are finally taking hold. 1. Next day delivery -- Amazon finally decided it wasn't worth fighting state taxes and instead decided to place distribution centers everywhere so they can potentially offer next-day deliveries.  Not to be outdone, Walmart is looking to leverage its huge physical presence to offer the same.  Clubs like ShopRunner are pushing delivery barriers as well, so the norm is shifting to free shipping in a few days or relatively cheap shipping overnight.  Retailers need be thinking about how to ship from physical stores. 2. Bring your own device -- Earlier this year Intuit bought AisleBuyer, a mobile self-checkout start-up, at least somewhat validating the BYOD approach.  Grocery stores, especially in Europe, have been supporting in-aisle self-scanning for a while and I'm betting it will find a home in certain verticals in the US too.  There's also the BYOD concept for employees.  Some retailers are considering issuing mobile devices at hiring along side the shirt and name-tag.  Employees become responsible for the hardware until they leave. 3. TV shopping -- Will Apple finally release a TV product in 2013?  Who knows?  But the industry isn't standing still. Companies like QVC and HSN are already successfully combining the TV and online experiences for shopping.  Comcast is partnering with Tivo to allow viewers to interact with ads with Paypal handing payment.  This will be a slow maturation, but expect TVs to get smarter and eventually become a new selling channel (pun intended) for retailers. 4. Privacy backlash -- It only takes one big incident to stir the public, and I'm betting we have one in 2013.  Facebook, Google, or Apple will test the boundaries of what the public is willing to accept.  It could involve a retailer using geo-location technology, or possibly video analytics.  And as is always the case, the offender will apologize, temporarily remove the technology, and wait 2-3 years for it to be generally accepted.  Privacy is a moving target. 5. More NFC -- I've come to the conclusion that adoption of any banking technology is going to be slow.  It was slow for credit cards, ATMs, and online billpay so why should it be any different for NFC?  Maybe, just maybe the iPhone 5S will have an NFC chip, but we're not going to see mainstream uptake for years.  Next year we'll continue to see incremental improvements from Isis, Google, and Paypal and a plethora of new startups, but don't toss your magstripe cards just yet. 6. In-store location -- The technologies for tracking people inside stores is really improving.  Retailers can track people using video cameras, infrared, and by the WiFi radios in mobile phones.  We're getting closer to the point where accuracy could be a shelf-facing, which will help retailers understand how people shop, where they spend time, and what displays attract them.  Expect CPG companies to get involved and partner with retailers, since the data benefits both parties.  Consumers will benefit by being directed right to the products they seek.  (In 2013 ARTS is forming a workteam to develop new standards in this area.) 7. M&A -- Looking back at 2012 there were some really big deals involving IBM, Oracle, JDA, and NCR and I expect that trend will likely continue as vendors add assets to bolster their portfolios.  Many retailers are due for an IT transformation to support anywhere, anytime shoppers, and one-stop-vendors can minimize complexity and costs. Predictions from other sources: Independent Retailer Stores Magazine IDC Insights Mobile Commerce Daily

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• Fusion Middleware 11gR1 : 2012?10??????

  - by Hiro

  2012?10? (2012/10/16 ??)?Fusion Middleware 11gR1 ?????????????? ?????????????2??????? 1. Oracle WebLogic PortalOracle WebLogic Portal 11gR1 (10.3.5) ?????????????Media Pack????????? ? ??????????????AIX, HP-UX Itanium, HP-UX PA-RISC, Linux x86, Linux x86-64, Solaris (SPARC), Solaris x86-64, Windows (32-bit), Windows x64, Other Platforms ?????? 2. Oracle JRockit, JRE, JDKOracle JRockit, JRE, JDK????????Media Pack?????????????????????????Oracle Java Products Media Pack?????????? ???????????????

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• Have Your Cake and Eat it Too: Industry Best Practices + Flexibility

  - by Oracle Accelerate for Midsize Companies

  By Richard Garraputa, VP of Sales & Marketing, brij Richard joined brij in 1996 after graduating from the University of North Carolina at Greensboro with degrees in Information Systems and Accounting. He directs brij’s overall strategies of both the business development and marketing departments. Companies looking for new ERP systems spend so much time comparing features and functions of software products but too often short change the value of their own processes.  Company managers I meet often claim that they are implementing a new ERP system so they can perform better and faster.  When asked how, the answer is often “by implementing best practices”.  But the term ‘best practices’ is frequently used to mean ‘doing things the way everyone else does them’ rather than a starting point or benchmark to build upon by adding your own value. Of course, implementing standardized processes across an enterprise is an important step in improving operational efficiencies.  But not all companies are alike.  Do you ever tell your customers “We are just like our competition and have no competitive differentiation”?  Probably not.  So why should the implementation of your business processes be just like your competitor’s?  Even within the same industry, companies differentiate themselves by leveraging their unique expertise and approach to business.  These unique aspects—the competitive differentiators that companies use to thrive in a crowded marketplace—can and should be supported by the implementation of business systems like ERP. Modern ERP systems like Oracle’s JD Edwards EnterpriseOne have a broad and deep functional footprint designed to integrate a company’s core operations.  But how can a company take advantage of this footprint without blowing up their implementation budget?  Some ERP vendors claim to solve this challenge by stating that their systems come pre-configured with ‘best practices’.  Too often what they are really saying is that you will have to abandon your key operational differentiators to fit a vendor’s template for your business—or extend your implementation and postpone the realization of any benefits. Thankfully for midsize companies, there is an alternative to the undesirable options of extended implementation projects or abandoning their competitive differentiators.  Oracle Accelerate Solutions speed the time it takes to implement JD Edwards EnterpriseOne solution based on your unique business characteristics, getting your new ERP system up and running faster without forcing your business to fit a cookie-cutter solution. We’ve been a JD Edwards implementation partner since 1986 and we now leverage Oracle Business Accelerators—cloud based rapid implementation tools built and maintained by Oracle. Oracle Business Accelerators deliver the benefits of embedded industry best practices without forcing every customer in to one set of processes like many template or “clone and go” approaches do. You retain the ability to reconfigure your applications—without customization—as your business changes. Wielded by Oracle partners with industry-specific domain expertise, Oracle Accelerate Solution implementations powered by Oracle Business Accelerators help automate the application configuration to fit your business better, faster. For example, on a recent project at a manufacturing company, the project manager told me that Oracle Business Accelerators helped get them to Conference Room Pilot 20% faster than with a traditional approach. Time savings equal cost savings. And if ‘better and faster’ is your goal for your business performance, shouldn’t it be the goal for your ERP implementation as well? Established in 1986, brij has been dedicated solely to helping its customers implement Oracle’s JD Edwards solutions and to maximize the value of those customers’ IT investments. They are a Gold level member in Oracle PartnerNetwork and an Oracle Accelerate Solution provider.

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• Framework 4 Features: Login Id Support

  - by Anthony Shorten

  Given that Oracle Utilities Application Framework 4 is available as part of Mobile Work Force Management and other product progressively I am preparing a number of short but sweet blog entries highlighting some of the new functionality that has been implemented. This is the first entry and it is on a new security feature called Login Id. In past releases of the Oracle Utilities Application Framework, the userid used for authentication and authorization was limited to eight (8) characters in length. This mirrored what the market required in the past with LAN userids and even legacy userids being that length. The technology market has since progressed to longer userid lengths. It is very common to hear that email addresses are being used as credentials for production systems. To achieve this in past versions of the Oracle Utilities Application Framework, sites had to introduce a short userid (8 characters in length) as an alias in your preferred security store. You then configured your J2EE Web Application Server to use the alias as credentials. This sometimes was a standard feaure of the security store and/or the J2EE Web Application Server, if you were lucky. If not, some java code has to be written to implement the solution. In Oracle Utilities Application Framework 4 we introduced a new attribute on the user object called Login Id. The Login Id can be up to 256 characters in length and is an alternative to the existing userid stored on the user object. This means the Oracle Utilities Application Framework can support both long and short userids. For backward compatibility we use the Login Id for authentication but the short userid for authorization and auditing. The user object within the Oracle Utilities Application Framework holds the translation. Backward compatibility is always a consideration in any of our designs for future or changed functionality. You will see reference to this fact in the blog entries I will be composing over the next few months. We have also thought about the flexibility in implementing this feature. The Login Id can be the same value of the Userid (the default for backward compatibility) or can be different. Both the Login Id and Userid have to be unique. This avoids sharing of credentials and is also backward compatible. You can manually enter the Login Id or provision it from Oracle Identity Manager (or other tool). If you use the Login Id only, then we will not autogenerate a short userid automatically as the rules for this can vary from site to site. You have a number of options there. Most Identity provisioning tools can generate a short userid at user creation time and this can be used. If you do not use provisioning tools, then you can write a class extension using the SDK to autoegenerate the userid based upon your sites preference. When we designed the feature there were lots of styles of generating userids (random, initial and surname, numbers etc). We could not really see a clear winner in that respect so we just allowed the extension to be inserted in if necessary. Most customers indicated to us that identity provisioning was the preferred way. This is why we released an Oracle Identity Manager integration with the framework. The Login id is case sensitive now which was not supported under userid. The introduction of the Login Id allows the product to offer flexible options when configuring security whilst maintaining backward compatibility.

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• Why Ultra-Low Power Computing Will Change Everything

  - by Tori Wieldt

  The ARM TechCon keynote "Why Ultra-Low Power Computing Will Change Everything" was anything but low-powered. The speaker, Dr. Johnathan Koomey, knows his subject: he is a Consulting Professor at Stanford University, worked for more than two decades at Lawrence Berkeley National Laboratory, and has been a visiting professor at Stanford University, Yale University, and UC Berkeley's Energy and Resources Group. His current focus is creating a standard (computations per kilowatt hour) and measuring computer energy consumption over time. The trends are impressive: energy consumption has halved every 1.5 years for the last 60 years. Battery life has made roughly a 10x improvement each decade since 1960. It's these improvements that have made laptops and cell phones possible. What does the future hold? Dr. Koomey said that in the past, the race by chip manufacturers was to create the fastest computer, but the priorities have now changed. New computers are tiny, smart, connected and cheap. "You can't underestimate the importance of a shift in industry focus from raw performance to power efficiency for mobile devices," he said. There is also a confluence of trends in computing, communications, sensors, and controls. The challenge is how to reduce the power requirements for these tiny devices. Alternate sources of power that are being explored are light, heat, motion, and even blood sugar. The University of Michigan has produced a miniature sensor that harnesses solar energy and could last for years without needing to be replaced. Also, the University of Washington has created a sensor that scavenges power from existing radio and TV signals.Specific devices designed for a purpose are much more efficient than general purpose computers. With all these sensors, instead of big data, developers should focus on nano-data, personalized information that will adjust the lights in a room, a machine, a variable sign, etc.Dr. Koomey showed some examples:The Proteus Digital Health Feedback System, an ingestible sensor that transmits when a patient has taken their medicine and is powered by their stomach juices. (Gives "powered by you" a whole new meaning!) Streetline Parking Systems, that provide real-time data about available parking spaces. The information can be sent to your phone or update parking signs around the city to point to areas with available spaces. Less driving around looking for parking spaces!The BigBelly trash system that uses solar power, compacts trash, and sends a text message when it is full. This dramatically reduces the number of times a truck has to come to pick up trash, freeing up resources and slashing fuel costs. This is a classic example of the efficiency of moving "bits not atoms." But researchers are approaching the physical limits of sensors, Dr. Kommey explained. With the current rate of technology improvement, they'll reach the three-atom transistor by 2041. Once they hit that wall, it will force a revolution they way we do computing. But wait, researchers at Purdue University and the University of New South Wales are both working on a reliable one-atom transistors! Other researchers are working on "approximate computing" that will reduce computing requirements drastically. So it's unclear where the wall actually is. In the meantime, as Dr. Koomey promised, ultra-low power computing will change everything.

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• Simple Scripting for your Exalogic Storage

  - by Trond Strømme

  As part of my job in Oracle ACS (Advanced Customer Services) I'm handling lots of different systems and customers. Among the recent systems I worked with have been Oracle's Exalogic engineered systems. One of the things I'd never had much exposure to as a system developer/architect/middleware guy/Java dude has been storage; outside of consuming it for my photography needs.. Well, I'm always ready for a new challenge... I'd downloaded the 7000 series storage simulator when it was released in the good old Sun days, found it fun and instructive to play around with, but as I never touched storage in any way (besides consuming it..) I forgot about it. A couple of years ago when I started working with Exalogic engineered systems it again came into light as an invaluable learning and testing tool for the embedded storage in an Exalogic;  Oracle's Sun ZFS Storage 7320 Appliance.  aaaanyway... I've been "booted" into a part-time role as the interim storage/system admin/middleware/Java guy for a client and found I needed to create the occasional report or summary or whatever.. of what's using the storage in the 7320 (as default configured for an Exalogic, 40T of disk in a mirrored configuration, yielding 18T of actual space.) Reading the nice documentation and some articles on the Oracle Technology Network I saw great possibilities with the embedded ECMAScript3/JavaScript engine in the 7000 series.  In my personal opinion anyone who's dealing with Exalogic administration, or exposed to any of the 7000 series of storage appliances and servers that Oracle offers should have a VirtualBox instance of it kicking around. For development and testing it's a fantastic tool. (It can save you from explaining (most) of the embarrassing FAILS you can do if you test something in a production system to your management...) So download, and install.  A small sidestep, if after firing up the 7000 series simulator in VirtualBox you've forgotten what it's IP address is, the following will sort you out if you log in directly via the running VirtualBox VM. So in my case I can ssh to 192.168.56.101 or point a browser to https://192.168.56.101:215 to log into the storage appliance. One simple way of executing a script on the 7320 is to ssh to the device and redirecting a file with the script in it to ssh. ssh [email protected] < myscript.js One question I got from my client and the people who will take over the systems was: "how can we see the quotas and allocations for all projects/shares in one easy go so we don't have to go navigating around in the BUI for all the hundreds of shares the 7320 is hosting just to check if anything is running dry?" Easy! JavaScript time, VirtualBox and emacs! //NOTE! this script is available 'as is' It has ben run on a couple of 7320's, (running 2010.08.17.3.0,1-1.25 & // 2011.04.24.1.0,1-1.8) a 7420 and the VB image, but I personally //offer no guarantee whatsoever that it won't make your server topple, catch fire or in any way go pear shaped.. //run at your own risk or learn from my code and or mistakes.. script run('cd /'); run('shares'); //get all projects: proj = list(); function spaceToGig(bytes){ return bytes/1073741824; //convert bytes to GB } function fullInPercent(quota, space_data){ tmp = (space_data/quota)*100; return tmp; } //print header, slightly good looking printf(" %s/%-15s %8s(GB) %7s(GB) %5s(GB) %7s(GB) %3s\n","Project", "Share","Quota","Ref", "Snap", "Total","%full"); printf("-------------------------------------------------------------------------------\n") //for each project, get all shares. check for quota and calculate percentage and human readable figures.. for (i=0;i<proj.length;i++){ run('select ' + proj[i]); //get all shares for a project var pshares = list(); //for each share get quota properties for (j=0;j<pshares.length;j++){ run('select ' + pshares[j]); quota = get('quota'); //properties associated with a share or inherited from a project spaceData = get('space_data'); spaceSnap = get('space_snapshots'); spaceTotal = get('space_total'); if(quota>0){ //has quota printf(" %s/%-15s \t%4.2fGB\t%.2fGB\t%.2fGB\t%.2fGB\t%5.2f%%\n",proj[i], pshares[j],spaceToGig(quota),spaceToGig(spaceData),spaceToGig(spaceSnap),spaceToGig(spaceTotal),fullInPercent(quota,spaceTotal)); }else{ //no quota printf(" %s/%-15s \t%8s\t%.2fGB\t%.2fGB\t%.2fGB\t%s\n",proj[i],pshares[j], "N/A", spaceToGig(spaceData),spaceToGig(spaceSnap),spaceToGig(spaceTotal),"N/A"); } run('cd ..'); } run('done'); } The resulting output should look something like this: Project/Share Quota(GB) Ref(GB) Snap(GB) Total(GB) %full ------------------------------------------------------------------------------- ACSExalogicSystem/domains N/A 0.04GB 0.00GB 0.04GB N/A ACSExalogicSystem/logs N/A 0.01GB 0.00GB 0.01GB N/A ACSExalogicSystem/nodemgrs N/A 0.00GB 0.00GB 0.00GB N/A ACSExalogicSystem/stores N/A 0.04GB 0.00GB 0.04GB N/A ***_dev/FMW_***_1 133GB 4.24GB 0.01GB 4.25GB 3.19% ***_dev/FMW_***_2 N/A 4.25GB 0.01GB 4.26GB N/A ***_dev/applications 10GB 0.00GB 0.00GB 0.00GB 0.00% ***_dev/domains 50GB 10.75GB 3.55GB 14.30GB 28.61% ***_dev/logs 20GB 0.32GB 0.01GB 0.33GB 1.66% ***_dev/softwaredepot 20GB 4.15GB 0.00GB 4.15GB 20.73% ***_dev/stores 20GB 0.01GB 0.00GB 0.01GB 0.05% ###_dev/FMW_###_1 400GB 17.63GB 0.12GB 17.75GB 4.44% ###_dev/applications N/A 0.00GB 0.00GB 0.00GB N/A ###_dev/domains 120GB 14.21GB 5.53GB 19.74GB 16.45% ###_dev/logs 15GB 0.00GB 0.00GB 0.00GB 0.00% ###_dev/softwaredepot 250GB 73.55GB 0.02GB 73.57GB 29.43% …snip My apologies if the output is a bit mis-aligned here and there, I only bothered making it look good, not perfect :/ I also removed some of the project names (*,#)

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• #OOW 2012: Big Data and The Social Revolution

  - by Eric Bezille

  As what was saying Cognizant CSO Malcolm Frank about the "Futur of Work", and how the Business should prepare in the face of the new generation  not only of devices and "internet of things" but also due to their users ("The Millennials"), moving from "consumers" to "prosumers" :  we are at a turning point today which is bringing us to the next IT Architecture Wave. So this is no more just about putting Big Data, Social Networks and Customer Experience (CxM) on top of old existing processes, it is about embracing the next curve, by identifying what processes need to be improve, but also and more importantly what processes are obsolete and need to be get ride of, and new processes put in place. It is about managing both the hierarchical and structured Enterprise and its social connections and influencers inside and outside of the Enterprise. And this does apply everywhere, up to the Utilities and Smart Grids, where it is no more just about delivering (faster) the same old 300 reports that have grown over time with those new technologies but to understand what need to be looked at, in real-time, down to an hand full relevant reports with the KPI relevant to the business. It is about how IT can anticipate the next wave, and is able to answers Business questions, and give those capabilities in real-time right at the hand of the decision makers... This is the turning curve, where IT is really moving from the past decade "Cost Center" to "Value for the Business", as Corporate Stakeholders will be able to touch the value directly at the tip of their fingers. It is all about making Data Driven Strategic decisions, encompassed and enriched by ALL the Data, and connected to customers/prosumers influencers. This brings to stakeholders the ability to make informed decisions on question like : “What would be the best Olympic Gold winner to represent my automotive brand ?”... in a few clicks and in real-time, based on social media analysis (twitter, Facebook, Google+...) and connections link to my Enterprise data. A true example demonstrated by Larry Ellison in real-time during his yesterday’s key notes, where “Hardware and Software Engineered to Work Together” is not only about extreme performances but also solutions that Business can touch thanks to well integrated Customer eXperience Management and Social Networking : bringing the capabilities to IT to move to the IT Architecture Next wave. An example, illustrated also todays in 2 others sessions, that I had the opportunity to attend. The first session bringing the “Internet of Things” in Oil&Gaz into actionable decisions thanks to Complex Event Processing capturing sensors data with the ready to run IT infrastructure leveraging Exalogic for the CEP side, Exadata for the enrich datasets and Exalytics to provide the informed decision interface up to end-user. The second session showing Real Time Decision engine in action for ACCOR hotels, with Eric Wyttynck, VP eCommerce, and his Technical Director Pascal Massenet. I have to close my post here, as I have to go to run our practical hands-on lab, cooked with Olivier Canonge, Christophe Pauliat and Simon Coter, illustrating in practice the Oracle Infrastructure Private Cloud recently announced last Sunday by Larry, and developed through many examples this morning by John Folwer. John also announced today Solaris 11.1 with a range of network innovation and virtualization at the OS level, as well as many optimizations for applications, like for Oracle RAC, with the introduction of the lock manager inside Solaris Kernel. Last but not least, he introduced Xsigo Datacenter Fabric for highly simplified networks and storage virtualization for your Cloud Infrastructure. Hoping you will get ready to jump on the next wave, we are here to help...

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