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  • Commerce, Anyway You Want It

    - by David Dorf
    I believe our industry is finally starting to realize the importance of letting consumers determine how, when, and where to interact with retailers.  Over the last few months I've seen several articles discussing the importance of removing the barriers between existing channels. Paula Rosenblum of RSR first brought the term omni-channel to my attention back in September. She stated, "omni-channel retail isn’t the merging of channels – rather, it’s the use of all possible channels (present and future) to enhance the customer experience in a profitable way." I added to her thoughts in this blog posting in which I said, "For retailers to provide an omni-channel experience, there needs to be one logical representation of products, prices, promotions, and customers across all channels. The only thing that varies is the presentation of the content based on the delivery mechanism (e.g. shelf labels, mobile phone, web site, print, etc.) and often these mechanisms can be combined in various ways." More recently Brian Walker of Gartner suggested we stop using the term multi-channel and begin thinking more about consumer touch-points. "It is time for organizations to leave their channel-oriented ways behind, and enter the era of agile commerce--optimizing their people, processes and technology to serve today's empowered, ever-connected customers across this rapidly evolving set of customer touch points." Now Jason Goldberg, better known as RetailGeek, says we should start breaking down the channel silos by re-casting the VP of E-Commerce as the VP of Digital Marketing, and change his/her focus to driving sales across all channels using digital media. This logic is based on the fact that consumers switch between channels, or touch-points as Brian prefers, as part of their larger buying process. Today's smart consumer leverages the Web, mobile, and stores to provide the best shopping experience, so retailers need to make this easier. Regardless of what we call it, the key take-away is that "multi-channel" is not only an antiquated term but also an idea who's time has passed.  Today, retailers must look at e-commerce, m-commerce, f-commerce, catalogs, and traditional store sales collectively and through the consumers' eyes.  The goal is not to drive sales through each channel but rather to just drive sales -- using whatever method the customer prefers.  There really should be just one cart.

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  • ORACLE is WEB 2.0

    - by anca.rosu
    You never know what to expect in life, where it can take you and what kind of fulfillment it can offer you. It’s just like an amazing lottery with millions of winning tickets. My name is Paula, I am an Online Marketing Specialist at Oracle University and this is my story. Having graduated from a technical profile college, it seemed almost normal to follow the same career path. But I said no. I wanted to try something else, so I took an Advertising Masters Program and I really became in love with this entire industry. Advertising and the new impact of the Internet through social networking is my current fascination. I knew I had to work to incorporate both my skills intro one dream job. I want to believe that I have come to work at Oracle as part of a great plan that life has for me. It’s not the most glamorous job in advertising or in the fashion industry, but it’s everything you need to start investing in your development and to build relationships. A normal day at work begins at 9.30 at our Oracle Office in Bucharest. After a short chit-chat, coffee and some conference calls, marketing gets to work! Some of the members of my team are working besides me but others are based all over Europe. This is extremely useful when coordinating the EMEA Marketing for Oracle University, because this way it’s easier to keep an eye on these various locations. Even though it’s a team play, you need to speak up and make your mark. I am the kind of person that never stands-by and waits to be given directions, I am curious and intuitive. This makes things easier. In Oracle you really need to find your own way and to discover how to organize your time and how to get involved with people. People to people, this is the focus. But everything is up to you and it strongly depends on the type of personality that you have. I try to get involved in various activities, participate in Oracle Days Events, interact and meet all kinds of people. For those who are newly graduates or interns, Oracle has lots of trainings and webcasts you can attend to help you develop your career shape and to understand better the way the business works. You can also be awarded for ideas and setting the trends so that makes it worth it. What I like most about my job is the fact that I can come with ideas and bring them to life. For example Oracle University has a special seminar program called “Celebrity Seminars” where top industry speakers teach 1-day or 2-day condensed seminars. We thought of creating something exclusive and a video was the best idea. So my colleague and I became reporters for a day and interviewed this well-known speaker regarding his seminar. I think this is a good way to market this business. Live footage is a very good marketing tool so we are planning to use the video to target our online audiences via Facebook, Twitter or LinkedIn. This can even go in the newsletters that marketing sends regarding the Celebrity Seminars. This is what I meant when I said Oracle is a free spirited organization and you can surely find your place here among us. The best way to describe my job is WEB 2.0. The modern online approach comes to life while we are trying to sell our business. We need to be out there and we are responsible of spreading the buzz regarding our training offerings and our official courseware materials. There are so many new ways to interact with the target audience nowadays and I am so eager to discover the best online techniques! If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com Technorati Tags: WEB 2.0,Online Marketing,Oracle University,Bucharest,events,graduates,interns,training,webcast,seminar,newsletters,business,Facebook,Twitter,LinkedIn

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  • Getting Vars to bind properly across multiple files

    - by Alex Baranosky
    I am just learning Clojure and am having trouble moving my code into different files. I keep detting this error from the appnrunner.clj - Exception in thread "main" java.lang.Exception: Unable to resolve symbol: -run-application in this context It seems to be finding the namespaces fine, but then not seeing the Vars as being bound... Any idea how to fix this? Here's my code: APPLICATION RUNNER - (ns src/apprunner (:use src/functions)) (def input-files [(resource-path "a.txt") (resource-path "b.txt") (resource-path "c.txt")]) (def output-file (resource-path "output.txt")) (defn run-application [] (sort-files input-files output-file)) (-run-application) APPLICATION FUNCTIONS - (ns src/functions (:use clojure.contrib.duck-streams)) (defn flatten [x] (let [s? #(instance? clojure.lang.Sequential %)] (filter (complement s?) (tree-seq s? seq x)))) (defn resource-path [file] (str "C:/Users/Alex and Paula/Documents/SoftwareProjects/MyClojureApp/resources/" file)) (defn split2 [str delim] (seq (.split str delim))) (defstruct person :first-name :last-name) (defn read-file-content [file] (apply str (interpose "\n" (read-lines file)))) (defn person-from-line [line] (let [sections (split2 line " ")] (struct person (first sections) (second sections)))) (defn formatted-for-display [person] (str (:first-name person) (.toUpperCase " ") (:last-name person))) (defn sort-by-keys [struct-map keys] (sort-by #(vec (map % [keys])) struct-map)) (defn formatted-output [persons output-number] (let [heading (str "Output #" output-number "\n") sorted-persons-for-output (apply str (interpose "\n" (map formatted-for-display (sort-by-keys persons (:first-name :last-name)))))] (str heading sorted-persons-for-output))) (defn read-persons-from [file] (let [lines (read-lines file)] (map person-from-line lines))) (defn write-persons-to [file persons] (dotimes [i 3] (append-spit file (formatted-output persons (+ 1 i))))) (defn sort-files [input-files output-file] (let [persons (flatten (map read-persons-from input-files))] (write-persons-to output-file persons)))

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