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  • Partner Webcast - Oracle Business Process Management: What’s new in Oracle BPM 11.1.1.7.0 - 04 July 2013

    - by Thanos
    Business processes are at the heart of what makes or breaks a business—and what differentiates it from the competition. Business processes that deliver operational efficiency, business visibility, excellent customer experience, and agility give the enterprise an edge over the competition. Business managers need process management tools that enable them to make impactful changes. Oracle has been always a leader in this area and the new version of Oracle BPM 11g takes that even further by providing complete web based process modeling, simulation and implementation including designing the user interface and business logic. That provides business users with ability to take complete control over the business processes without sacrificing the vast service integration capabilities delivered traditionally by IT using SOA approach. Oracle Business Process Management is the industry's most complete and business user-friendly BPM solution. Register today for this webcast and find out more on the latest and most exciting new features which are now available in Oracle BPM Suite. Agenda Introduction do Oracle BPM 11g Exciting new features in this release Revamped Process Composer Simulations Web Forms Process Player Adaptive Case Management Instance Revisioning Other features Demonstration Q&A Delivery Format This FREE online LIVE eSeminar will be delivered over the Web. Registrations received less than 24hours prior to start time may not receive confirmation to attend. Duration: 1 hour Register Now! For any questions please contact us at [email protected] Visit our ISV Migration Center blog & Facebook Page or Follow us @oracleimc  to learn more on Oracle Technologies, upcoming partner webcasts and events. Existing content available YouTube - SlideShare - Oracle Mix

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  • Oracle Developer Day, Warsaw, March 28th 2012

    - by Ruxandra Radulescu
    Java doesn't begin and end with the server – Java is everywhere. From servers and desktop applications to mobile devices, wireless sensors, smart cards, and TVs, Java is the world's most widely used software development language and platform - the choice of more than 9 million developers worldwide. Learn how Java technology can enrich your development experience at this one day event, on 28th of March 2012 in Warsaw. This event is designed for developers, project managers and architects interested in: Java EE 6 Java FX Java Web Services Oracle ADF and Weblogic Server Oracle SOA, BPM and BAM Network with peers, see cutting edge demonstrations from Oracle experts, and code your way through demo workshops. Here are some interesting hands-on sessions from the agenda: - Rapid Java EE 6 Application Development - What's New in NetBeans IDE 7.1? - Getting Started with Pluggable Desktop Development - Supercharge your productivity in Building Applications with Oracle ADF - Live Demo - Charting with ADF Data Visualization Components - Managing Auctions with Oracle SOA Suite -Live Demo  Register Now

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  • Partner Webcast – Oracle Weblogic 12c for New Projects - 07 Nov 2013

    - by Thanos Terentes Printzios
    Fast-growing organizations need to stay agile in the face of changing customer, business or market requirements. Oracle WebLogic Server 12c is the industry's best application server platform that allows you to quickly develop and deploy reliable, secure, scalable and manageable enterprise Java EE applications.WebLogic Server Java EE applications are based on standardized, modular components. WebLogic Server provides a complete set of services for those modules and handles many details of application behavior automatically, without requiring programming. New project applications are created by Java programmers, Web designers, and application assemblers. Programmers and designers create modules that implement the business and presentation logic for the application. Application assemblers assemble the modules into applications that are ready to deploy on WebLogic Server. Build and run high-performance enterprise applications and services with Oracle WebLogic Server 12c, available in three editions to meet the needs of traditional and cloud IT environments. Join us, in this webcast, as we will show you how WebLogic Server 12c helps you building and deployingenterprise Java EE applications with support for new features for lowering cost of operations, improving performance, enhancing scalability. Agenda Oracle WebLogic Server Introduction Application Development on WebLogic Using Java EE Overview of the Application Deployment Process Monitoring Application Performance Q&A November 07th, 2013 -  9am UTC/11am EET Delivery FormatThis FREE online LIVE eSeminar will be delivered over the Web. Registrations received less than 24hours prior to start time may not receive confirmation to attend. Duration: 1 hour REGISTER NOW For any questions please contact us at partner.imc-AT-beehiveonline.oracle-DOT-com Stay Connected Oracle Newsletters

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  • Oracle Exalogic Elastic Cloud Software 2.0

    - by Robert Baumgartner
    Am Mittwoch den 25. Juli 2012 um 19:00 wird die neu Version der Oracle Exalogic Cloud Software 2.0, dem Engenieered System für den Oracle WebLogic Server, vorgestellt. Learn how Oracle Exalogic Elastic Cloud Software 2.0 can help your company: Close business up to 10x faster Protect sensitive data with complete application isolation Rapidly respond to market needs by provisioning applications 6x faster Maximize availability and productivity with 2x faster Näheres siehe Register now

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  • Partner Webcast – Oracle Coherence Applications on WebLogic 12c Grid - 21st Nov 2013

    - by Roxana Babiciu
    Oracle Coherence is the industry leading in-memory data grid solution that enables organizations to predictably scale mission-critical applications by providing fast access to frequently used data. As data volumes and customer expectations increase, driven by the “internet of things”, social, mobile, cloud and always-connected devices, so does the need to handle more data in real-time, offload over-burdened shared data services and provide availability guarantees.The latest release of Oracle Coherence 12c comes with great improvements in ease of use, integration and RASP (Reliability, Availability, Scalability, and Performance) areas. In addition it features an innovating approach to build and deploy Coherence Application as an integral part of typical JEE Enterprise Application.Read more here

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  • Oracle Enterprise Manager 12c Release 2 Now Available

    - by Cinzia Mascanzoni
    Oracle announced general availability of Oracle Enterprise Manager 12c Release 2. The release introduces unique capabilities for deploying and managing business applications in an enterprise private cloud, such as Java Platform-as-a-Service (PaaS), enhanced business application management, and integrated hardware-software management for Oracle Exalogic Elastic Cloud. At Oracle OpenWorld 2012, on Sunday September 30th, the SIG Sunday program includes a dedicated track for Oracle Enterprise Manager. Learn more here.

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  • Partner Webcast – Oracle Weblogic 12c for New Projects - 07 Nov 2013

    - by Roxana Babiciu
    Fast-growing organizations need to stay agile in the face of changing customer, business or market requirements.Oracle WebLogic Server 12c is the industry's best application server platform that allows you to quickly develop and deploy reliable, secure, scalable and manageable enterprise Java EE applications. WebLogic Server Java EE applications are based on standardized, modular components. WebLogic Server provides a complete set of services for those modules and handles many details of application behavior automatically, without requiring programming.New project applications are created by Java programmers, Web designers, and application assemblers. Programmers and designers create modules that implement the business and presentation logic for the application. Application assemblers assemble the modules into applications that are ready to deploy on WebLogic Server. Build and run high-performance enterprise applications and services with Oracle WebLogic Server 12c, available in three editions to meet the needs of traditional and cloud IT environments. Join us, in this webcast, as we will show you how WebLogic Server 12c helps you building and deploying enterprise Java EE applications with support for new features for lowering cost of operations, improving performance, enhancing scalability. Read more here

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  • Partner Webcast – Oracle WebCenter: Digital Transformation with Sites - 14 Nov 2013

    - by Roxana Babiciu
    In order to succeed in today's economy, organizations need to engage with information across all channels to ensure customers, partners and employees have access to the right information in the context of the business process in which they are engaged. The latest release of Oracle WebCenter addresses this challenge with updates across its complete portfolio. Oracle WebCenter Sites enables marketers and business users to easily create and manage contextually relevant social and interactive online experiences across multiple channels on a global scale to drive sales and loyalty. Read more

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  • Partner Webcast - Oracle WebCenter: Portal Highlights - 31 Oct 2013

    - by Roxana Babiciu
    Oracle WebCenter is the center of engagement for business. In order to succeed in today’s economy, organizations need to engage with information across all channels to ensure customers, partners and employees have access to the right information in the context of the business process in which they are engaged. The latest release of Oracle WebCenter addresses this challenge with updates across its complete portfolio. Nowadays, Portals are multi-channel applications that enable the creation, sharing and distribution of personalized content, as well as access to social networking and self-service capabilities. Web 2.0 and social technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. The new release of Oracle WebCenter Portal makes it easier and faster for business users to create intuitive portals with integrated application content Streamlining development with an integrated set of tools for web and mobile. Providing out-of-the box templates for common use cases. Expediting the portal creation experience with new development tools empower business users to build and deploy mobile portals and websites with unprecedented speed—without having to wait for IT which leads to a shorter time to market and reduced costs. Join us to discover a Web platform that allows organizations to quickly and easily create intranets, extranets, composite applications, and self-service portals, providing users a more secure and efficient way of consuming information and interacting with applications, processes, and other users – the latest Oracle WebCenter Portal release 11gR1 PS7. Read more here

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  • Oracle ADF Mobile

    - by Cinzia Mascanzoni
    We are happy to announce that Oracle ADF Mobile is now available for our customers.Oracle ADF Mobile enables developer to build applications that install and run on both iOS and Android devices from one source code. Development is done with JDeveloper and ADF and leverages Java and HTML5 technologies, while keeping the same visual and declarative approach ADF is known for. Please Click here to read more about the Oracle ADF Mobile release and learn more on our OTN Page.

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  • Free Version of Oracle Application Development Framework

    - by Cinzia Mascanzoni
    Now available, Oracle Application Development Framework (ADF) Essentials enables the global developer community to leverage the core capabilities of Oracle ADF free of cost. Oracle ADF Essentials is standards-based and deploys on GlassFish Server Open Source Edition, giving developers the ability to adopt and extend Oracle ADF functionality to new environments. Read the Press Release here.

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  • ??????Oracle Coherence????????????????????

    - by mamoru.kobayashi
    ????????????????????????????????????????arrowhead??????????????????2010?1?4?????????????????????????Oracle Coherence???????????????? ???????????????????·??????????????????????????????????? ???????????????????????????????????????????????arrowhead????????????????????????????????????????????????????????????????????????????????????????????????????????? ??????2009?10???Oracle Coherence????????????????????·??????????????????2010?1?4???arrowhead?????????????????????????????? ??????????????? ????????????? ??? ?????? ?????????????? ?????? ???

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  • ??????????/???????????WebLogic???

    - by Yusuke.Yamamoto
    ????? ??:2010/11/16 ??:?????? Oracle WebLogic Server ? Java ??????????????????????????????????????????????????????????????????????????????????????????????? ????·?????/ ZIP??????/???????FastSwap?AppXRay??????????????????·???????/JDBC??????Flight Recorder/Memleak??????/ ???????????????/???????????????????Coherence*Web???/ -DserverType=wlx ????????? ????????????????? http://www.oracle.com/technology/global/jp/ondemand/otn-seminar/pdf/20101116_WLS.pdf

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  • ????????JDeveloper/ADF:?????????????

    - by Yusuke.Yamamoto
    ????? ??:2010/12/09 ??:?????? ????????????? ADF/JDeveloper ????????ADF????????????????????????????????????·??????????????????????????????·?????????????? Java EE ???End-to-End?????????????? ????????????Oracle JDeveloperOracle Application Development Framework(ADF)Oracle JDeveloper/ADF???Oracle Application Testing Suite ????????? ????????????????? http://www.oracle.com/technology/global/jp/ondemand/otn-seminar/pdf/1209_1330_ADF_devtools.pdf

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  • ???????????????????????????Oracle GoldenGate?

    - by Yusuke.Yamamoto
    ????? ??:2010/11/29 ??:???? ?????????????????????(???)??????????????Oracle GoldenGate?????????·?????/????????????????? ??????????????·????????????????????????????? Oracle GoldenGate ?????Oracle Database Summit 2010 ???????????????? ?????????????·?????????????????????10??????????????????????? Oracle GoldenGate ????????? ????????????????? http://oracledatabase.jp/data-integrator/entry_000096.html

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  • Seizing the Moment with Mobility

    - by Kathryn Perry
    A guest post by Hernan Capdevila, Vice President, Oracle Fusion Apps Mobile devices are forcing a paradigm shift in the workplace – they’re changing the way businesses can do business and the type of cultures they can nurture. As our customers talk about their mobile needs, we hear them saying they want instant-on access to enterprise data so workers can be more effective at their jobs anywhere, anytime. They also are interested in being more cost effective from an IT point of view. The mobile revolution – with the idea of BYOD (bring your own device) – has added an interesting dynamic because previously IT was driving the employee device strategy and ecosystem. That's been turned on its head with the consumerization of IT. Now employees are figuring out how to use their personal devices for work purposes and IT has to figure out how to adapt. Blurring the Lines between Work and Personal Life My vision of where businesses will be five years from now is that our work lives and personal lives will be more interwoven together. In turn, enterprises will have to determine how to make employees’ work lives fit more into the fabric of their personal lives. And personal devices like smartphones are going to drive significant business value because they let us accomplish things very incrementally. I can be sitting on a train or in a taxi and be productive. At the end of any meeting, I can capture ideas and tasks or follow up with people in real time. Mobile devices enable this notion of seizing the moment – capitalizing on opportunities that might otherwise have slipped away because we're not connected. For the industry shapers out there, this is game changing. The lean and agile workforce is definitely the future. This notion of the board sitting down with the executive team to lay out strategic objectives for a three- to five-year plan, bringing in HR to determine how they're going to staff the strategic activities, kicking off the execution, and then revisiting the plan in three to five years to create another three- to five-year plan is yesterday's model. Businesses that continue to approach innovating in that way are in the dinosaur age. Today it's about incremental planning and incremental execution, which requires a lot of cohesion and synthesis within the workforce. There needs to be this interweaving notion within the workforce about how ideas cascade down, how people engage, how they stay connected, and how insights are shared. How to Survive and Thrive in Today’s Marketplace The notion of Facebook isn’t new. We lived it pre-Internet days with America Online and Prodigy – Facebook is just the renaissance of these services in a more viral and pervasive way. And given the trajectory of the consumerization of IT with people bringing their personal tooling to work, the enterprise has no option but to adapt. The sooner that businesses realize this from a top-down point of view the sooner that they will be able to really drive significant innovation and adapt to the marketplace. There are a small number of companies right now (I think it's closer to 20% rather than 80%, but the number is expanding) that are able to really innovate in this incremental marketplace. So from a competitive point of view, there's no choice but to be social and stay connected. By far the majority of users on Facebook and LinkedIn are mobile users – people on iPhones, smartphones, Android phones, and tablets. It's not the couch people, right? It's the on-the-go people – those people at the coffee shops. Usually when you're sitting at your desk on a big desktop computer, typically you have better things to do than to be on Facebook. This is a topic I'm extremely passionate about because I think mobile devices are game changing. Mobility delivers significant value to businesses – it also brings dramatic simplification from a functional point of view and transforms our work life experience. Hernan CapdevilaVice President, Oracle Applications Development

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  • Orchestrating the Virtual Enterprise, Part I

    - by Kathryn Perry
    A guest post by Jon Chorley, Oracle's Chief Sustainability Officer & Vice President, SCM Product Strategy During the American Industrial Revolution, the Ford Motor Company did it all. It turned raw materials into a showroom full of Model Ts. It owned a steel mill, a glass factory, and an automobile assembly line. The company was both self-sufficient and innovative and went on to become one of the largest and most profitable companies in the world. Nowadays, it's unusual for any business to follow this vertical integration model because its much harder to be best in class across such a wide a range of capabilities and services. Instead, businesses focus on their core competencies and outsource other business functions to specialized suppliers. They exchange vertical integration for collaboration. When done well, all parties benefit from this arrangement and the collaboration leads to the creation of an agile, lean and successful "virtual enterprise." Case in point: For Sun hardware, Oracle outsources most of its manufacturing and all of its logistics to third parties. These are vital activities, but ones where Oracle doesn't have a core competency, so we shift them to business partners who do. Within our enterprise, we always retain the core functions of product development, support, and most of the sales function, because that's what constitutes our core value to our customers. This is a perfect example of a virtual enterprise.  What are the implications of this? It means that we must exchange direct internal control for indirect external collaboration. This fundamentally changes the relative importance of different business processes, the boundaries of security and information sharing, and the relationship of the supply chain systems to the ERP. The challenge is that the systems required to support this virtual paradigm are still mired in "island enterprise" thinking. But help is at hand. Developments such as the Web, social networks, collaboration, and rules-based orchestration offer great potential to fundamentally re-architect supply chain systems to better support the virtual enterprise.  Supply Chain Management Systems in a Virtual Enterprise Historically enterprise software was constructed to automate the ERP - and then the supply chain systems extended the ERP. They were joined at the hip. In virtual enterprises, the supply chain system needs to be ERP agnostic, sitting above each of the ERPs that are distributed across the virtual enterprise - most of which are operating in other businesses. This is vital so that the supply chain system can manage the flow of material and the related information through the multiple enterprises. It has to have strong collaboration tools. It needs to be highly flexible. Users need to be able to see information that's coming from multiple sources and be able to react and respond to events across those sources.  Oracle Fusion Distributed Order Orchestration (DOO) is a perfect example of a supply chain system designed to operate in this virtual way. DOO embraces the idea that a company's fulfillment challenge is a distributed, multi-enterprise problem. It enables users to manage the process and the trading partners in a uniform way and deliver a consistent user experience while operating over a heterogeneous, virtual enterprise. This is a fundamental shift at the core of managing supply chains. It forces virtual enterprises to think architecturally about how best to construct their supply chain systems. In my next post, I will share examples of companies that have made that shift and talk more about the distributed orchestration process.

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  • The Healthy Tension That Mobility Creates

    - by Kathryn Perry
    A guest post by Hernan Capdevila, Vice President, Oracle Fusion Apps In my previous post, I talked about the value of the mobile revolution on businesses and workers. Now let me put on a different hat and view the world from the IT department and the IT leader’s viewpoint. The IT leader has different concerns – around privacy, potential liability of information leakage, and intellectual property protection. These concerns and the leader’s goals create a healthy tension with the users. For example, effective device management becomes a must have for the IT leader, especially if you look at the Android ecosystem as an example. There are benefits to the Android strategy, but there are also drawbacks, such as uniformity – in device management, in operating systems, and in the application taxonomy and capabilities. Whereas, if you compare Android to iOS, Apple's operating system, iOS is more unified, more streamlined, and easier to manage. In either case, this is where mobile device management in the cloud makes good sense. I don't think IT departments should be hosting device management and managing that complexity. It should be a cloud service and I predict it's going to be key for our customers. A New Focus for IT Departments So where does that leave the IT departments? I think their futures are in governance, which is a more strategic play than a tactical one. Device management is tactical and it's the “now” topic. But the mobile phenomenon, if you will, is going to drive significant change in terms of how IT plans, hosts, and deploys enterprise applications. For example, opening up enterprise applications for mobile users presents some challenges unless you deploy more complicated network topologies, such as virtual private networks and threat protection technology. If you really want employees to be mobile you need to remove those kinds of barriers. But I don’t think IT departments want to wrestle with exposing their private enterprise data centers and being responsible for hosted business applications – applications in a sense that they’re making vulnerable to the public world. This opens up a significant need and a significant driver for cloud applications. However, it's not just about taking away the complexity – it's also about taking away the responsibility. Why should every business have to carry the responsibility and figure out all the nuts and bolts of how to protect themselves in this public, mobile world? When you use apps in the cloud, either your vendor or your hosting partner should have figured all that out. They need to assure the business that they are adhering to all sorts of security and compliance regulations so users can be connected and have access to information anywhere anytime. More Ideas and Better Service What’s more interesting is the world of possibilities that the connected, cloud-based world enables. I believe that the one-size-fits-all, uber-best practices, lowest-common denominator-like capabilities will go away. IT will now be able to solve very specific business challenges for the different corporate functions it serves. In this new world, IT will play a key role in enabling different organizations within a company to be best in class and delivering greater value to the line of business managers. IT will actually help to differentiate. Net result is a more agile workforce and business because each department is getting work done its own way.

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  • UI Design Patterns : Are you developing a Fusion Apps extension, an ADF or Webcenter App?

    - by asantaga
    A big question I get asked when speaking to partners who are developing Oracle ADF, or Webcenter, Apps is how to make it look nice.. Some of the big SIs ask me, "Do we have any design patterns/guidelines we can use?". .. Alas website design is a very personal thing and each website will have different requirements and needs, however I am now pleased to say we've just launched "Oracle Fusion Applications Design Patterns" website.   The website is the result of many years of Oracle R&D into user interface design for Fusion applications and features a really cool web app which allows you to visualise the UI components in action. Although many of the design patterns are related to ADF , its worth noting that ADF took its lead from Oracle Fusion Applications User Interface needs - not the other way around, its just taken us a while to publish these. Coupled together with the dashboard patterns this makes are really cool extra asset for your kit bag Design Patterns Oracle dashboard patterns and guidelines Usable Apps.oracle.com Enjoy

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  • Can Simple & Modern UX Be Sexy? Fusion Apps in 100% #Oracle #ADF Shows How #usableapps #UX #futureofwork

    - by ultan o'broin
    YES! I love the sheer cut-to-the-chase instant beauty and usefulness of my Clear app on iOS. Dropbox really does simplify my ICT world, if not my life. I use those apps every day: on mobile, desktop or web. Clear app Dropbox web UI In the enterprise apps world, you'll love what Oracle Applications User Experience team is doing with our roadmap to simple and modern user experience with Oracle Fusion Applications built with 100% Oracle Application Development Framework (ADF). Simple and modern. A compelling and easily personalized UX for Fusion Apps on your device of choice. Beautiful. Simplicity, it's all part of the BYOD and COIT phenomenon that enterprises need to embrace rather than tolerate or ignore. So, introduce yourself to the new face of Oracle Fusion Applications. More on the Voice of User Experience for Oracle Applications blog.

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  • Oracle Fusion Tap: un approccio facile, intuitivo e integrato per l'uso del CRM e dell'HCM su iPad

    - by antonella.buonagurio
    Oracle ha reso  disponibile per tutti Oracle Fusion Tap, un’applicazione nativa per iPad che ridefinisce il livello di produttività che gli utenti possono ottenere anche on-the-go. Oracle Fusion Tap si integra perfettamente con le applicazioni enterprise basate sul cloud e con Oracle Application Cloud Services, richiede la semplice installazione dall’Apple App Store installation. Personalizzato in modo automatico per ciascun utente, Oracle Fusion Tap è in grado di fornire agli utenti esattamente quello di cui hanno bisogno con un semplice tocco delle dita e garantisce quelle funzionalità chiave altamente richieste per rimanere produttivi e mantenere alto il livello del business, anche quando si è lontani dalla scrivania. Provatelo subito scaricandolo dall'Apple Apps Store!

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  • Kinect Fusion bientôt accessible au public, le système de numérisation 3D temps réel sera intégré au prochain SDK Kinect pour Windows

    Kinect Fusion bientôt accessible aux développeurs le système de numérisation 3D temps réel sera intégré dans le prochain SDK Kinect pour Windows La prochaine mise à jour du SDK de Kinect pour Windows intégrera Kinect Fusion. Kinect Fusion utilise un capteur Kinect mobile qui permet de capter des données de profondeur et de créer des modèles 3D de haute qualité, comme par exemple la modélisation d'une pièce et de son contenu. L'implémentation s'appuie sur le GPU pour le suivi de la caméra. Quant à la reconstruction de surfaces, elle fonctionne en interactif et en temps réel pour permettre la mise en oeuvre d'applications en réalité augmentée ou l'interaction homme-machine. K...

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  • Highlights from the Oracle Customer Experience Summit @ OpenWorld

    - by Kathryn Perry
    A guest post by David Vap, Group Vice President, Oracle Applications Product Development The Oracle Customer Experience Summit was the first-ever event covering the full breadth of Oracle's CX portfolio -- Marketing, Sales, Commerce, and Service. The purpose of the Summit was to articulate the customer experience imperative and to showcase the suite of Oracle products that can help our customers create the best possible customer experience. This topic has always been a very important one, but now that there are so many alternative companies to do business with and because people have such public ways to voice their displeasure, it's necessary for vendors to have multiple listening posts in place to gauge consumer sentiment. They need to know what is going on in real time and be able to react quickly to turn negative situations into positive ones. Those can then be shared in a social manner to enhance the brand and turn the customer into a repeat customer. The Summit was focused on Oracle's portfolio of products and entirely dedicated to customers who are committed to building great customer experiences within their businesses. Rather than DBAs, the attendees were business people looking to collaborate with other like-minded experts and find out how Oracle can help in terms of technology, best practices, and expertise. The event was at the Westin St. Francis Hotel in San Francisco as part of Oracle OpenWorld. We had eight hundred people attend, which was great for the first year. Next year, there's no doubt in my mind, we can raise that number to 5,000. Alignment and Logic Oracle's Customer Experience portfolio is made up of a combination of acquired and organic products owned by many people who are new to Oracle. We include homegrown Fusion CRM, as well as RightNow, Inquira, OPA, Vitrue, ATG, Endeca, and many others. The attendees knew of the acquisitions, so naturally they wanted to see how the products all fit together and hear the logic behind the portfolio. To tell them about our alignment, we needed to be aligned. To accomplish that, a cross functional team at Oracle agreed on the messaging so that every single Oracle presenter could cover the big picture before going deep into a product or topic. Talking about the full suite of products in one session produced overflow value for other products. And even though this internal coordination was a huge effort, everyone saw the value for our customers and for our long-term cooperation and success. Keynotes, Workshops, and Tents of Innovation We scored by having Seth Godin as our keynote speaker ? always provocative and popular. The opening keynote was a session orchestrated by Mark Hurd, Anthony Lye, and me. Mark set the stage by giving real-world examples of bad customer experiences, Anthony clearly articulated the business imperative for addressing these experiences, and I brought it all to life by taking the audience around the Customer Lifecycle and showing demos and videos, with partners included at each of the stops around the lifecycle. Brian Curran, a VP for RightNow Product Strategy, presented a session that was in high demand called The Economics of Customer Experience. People loved hearing how to build a business case and justify the cost of building a better customer experience. John Kembel, another VP for RightNow Product Strategy, held a workshop that customers raved about. It was based on the journey mapping methodology he created, which is a way to talk to customers about where they want to make improvements to their customers' experiences. He divided the audience into groups led by facilitators. Each person had the opportunity to engage with experts and peers and construct some real takeaways. From left to right: Brian Curran, John Kembel, Seth Godin, and George Kembel The conference hotel was across from Union Square so we used that space to set up Innovation Tents. During the day we served lunch in the tents and partners showed their different innovative ideas. It was very interesting to see all the technologies and advancements. It also gave people a place to mix and mingle and to think about the fringe of where we could all take these ideas. Product Portfolio Plus Thought Leadership Of course there is always room for improvement, but the feedback on the format of the conference was positive. Ninety percent of the sessions had either a partner or a customer teamed with an Oracle presenter. The presentations weren't dry, one-way information dumps, but more interactive. I just followed up with a CEO who attended the conference with his Head of Marketing. He told me that they are using John Kembel's journey mapping methodology across the organization to pull people together. This sort of thought leadership in these highly competitive areas gives Oracle permission to engage around the technology. We have to differentiate ourselves and it's harder to do on the product side because everyone looks the same on paper. But on thought leadership ? we can, and did, take some really big steps. David VapGroup Vice PresidentOracle Applications Product Development

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