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  • The idea of functionN in Scala / Functionaljava

    - by Luke Murphy
    From brain driven development It turns out, that every Function you’ll ever define in Scala, will become an instance of an Implementation which will feature a certain Function Trait. There is a whole bunch of that Function Traits, ranging from Function1 up to Function22. Since Functions are Objects in Scala and Scala is a statically typed language, it has to provide an appropriate type for every Function which comes with a different number of arguments. If you define a Function with two arguments, the compiler picks Function2 as the underlying type. Also, from Michael Froh's blog You need to make FunctionN classes for each number of parameters that you want? Yes, but you define the classes once and then you use them forever, or ideally they're already defined in a library (e.g. Functional Java defines classes F, F2, ..., F8, and the Scala standard library defines classes Function1, ..., Function22) So we have a list of function traits (Scala), and a list of interfaces (Functional-java) to enable us to have first class funtions. I am trying to understand exactly why this is the case. I know, in Java for example, when I write a method say, public int add(int a, int b){ return a + b; } That I cannot go ahead and write add(3,4,5); ( error would be something like : method add cannot be applied to give types ) We simply have to define an interface/trait for functions with different parameters, because of static typing?

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  • What does SVN do better than git?

    - by doug
    No question that the majority of debates over programmer tools distill to either personal choice (by the user) or design emphasis, i.e., optimizing design according to particular uses cases (by the tool builder). Text Editors are probably the most prominent example--a coder who works on a Windows at work and codes in Haskell on the Mac at home, values cross-platform and compiler integration and so chooses Emacs over Textmate, etc. It's less common that a newly introduced technology is genuinely, demonstrably superior to the extant options. I wonder if this is in fact the case with version-control systems, in particular, centralized VCS (CVS, SVN) versus distributed VCS (git, hg)? I used SVN for about five years, and SVN is currently used where I work. A little less than three years ago, I switched to git (and gitHub) for all of my personal projects. I can think of a number of advantages of git over subversion (and which for the most part abstract to advantages of distributed over centralized VCS), but I cannot think of one contra example--some task (that's relevant and arises in a programmers usual workflow) that subversion does better than git. The only conclusion I have drawn from this is that I don't have any data--not that git is better, etc. My guess is that such counter-examples exist, hence this question.

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  • Does it make sense to write build scripts in C++?

    - by Klaim
    I'm using CMake to generate my projects IDE/makefiles, but I still need to call custom "scripts" to manipulate my compiled files or even generate code. In previous projects I've been using Python and it was OK, but now I'm having serious trouble managing a lot of dependencies in two very big projects I'm working on so I want to minimize the dependencies everywhere. Someone suggested to me to use C++ to write my build scripts instead of adding a language dependency just for that. The projects themeselves already use C++ so there are several advantages that I can see: to build the whole project, only a C++ compiler and CMake would be necessary, nothing else (all the other dependencies are C or C++); C++ type safety (when using modern C++) makes everything easier to get "correct"; it's also the language I know the better so I'm more at ease with it even if I'm able to write some good Python code; potential gain in execution speed (but i don't think it will really be perceptible); However, I think there might be some drawbacks and I'm not sure of the real impact as I didn't try yet: might be longer to write the code (that said I'm not sure because I'm efficient enough in C++ to write something that work quickly, so maybe for this system it wouldn't be so long to write) (compilation time shouldn't be a problem for this case); I must assume that all the text files I'll read as input are in UTF-8, I'm not sure it can be easilly checked at runtime in C++ and the language will not check it for you; libraries in C++ are harder to manage than in scripting languages; I lack experience and forsight so maybe I'm missing advantages and drawbacks. So the question is: does it make sense to use C++ for this? do you have experiences to report and do you see advantages and disadvantages that might be important?

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  • C++ Succinctly now available!

    - by Michael B. McLaughlin
    Over the summer I worked with SyncFusion to create an eBook based off of my C# to C++ guide for their free Succinctly Series of eBooks. Today the result, C++ Succinctly, was published for download. It is a free (registration required; they make tools and libraries for .NET development so you might get an occasional email from them – I’ve been signed up for a few months and have had maybe 3 emails total so it’s not horrible super spam or anything ) and you can download it as a PDF or a Kindle .MOBI file (or both). I’m excited with how it turned out and enjoyed working with the people at SyncFusion. The book contains a total of 20 code samples, which you can download from BitBucket (there’s a link very early in the book). Almost all of the code is also inline in the book itself so that you don’t need to worry about flipping back and forth between your dev machine and your eReader (but if you want to try to understand a concept better, you can easily download the code, open it up in VS 2012, and play around with it to see what happens when you tinker with things). The code does require Visual Studio 2012 because of its expanded support for C++11 features and since I wrote all of the samples as Console programs for clarity and compactness, you will need a version that supports C++ desktop development (currently VS 2012 Pro, Premium, or Ultimate). Sometime this Fall, Microsoft will be releasing Visual Studio 2012 Express for Windows Desktop which should provide a free way to use the samples. That said, I tested all of the samples with MinGW and only the StorageDurationSample will not compile with it due to the thread-local storage code. If you comment that out then you can compile and run all the samples with MinGW (or using a recent version of GCC in a GNU/Linux environment, or any other C++ compiler that provides the same level of C++11 support that Visual Studio 2012 does). I hope it proves helpful to those of you who choose to check it out!

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  • JVM Language Summit in July

    - by Tori Wieldt
    A reminder that the 2012 JVM Language Summit is happening July 30–August 1, 2012 in Santa Clara, CA. The JVM Language Summit is an open technical collaboration among language designers, compiler writers, tool builders, runtime engineers, and VM architects, sharing their experiences as creators of programming languages for the JVM, and of the JVM itself. Non-JVM developers are welcome to attend or speak on their runtime, VM, or language of choice. About 70 language and VM implementers attended last year—and over one third presented. What’s at the JVM Language Summit? Three days of technical presentations and conversations about programming languages and the JVM. Prepared talks by numerous visiting language experts, OpenJDK engineers, and other Java luminaries. Many opportunities to visit and network with your peers. Da Vinci Machine Project memorabilia. Dinner at a local restaurant, such as last year’s Faultline Brewing Company. A chance to help shape the future of programming languages on the JVM. Space is limited: This summit is organized around a single classroom-style room, to support direct communication between participants. To cover costs, there is a nominal conference fee of $100. Learn more.

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  • It is inconsiderate to place editor settings inside code files?

    - by Carlos Campderrós
    I know this is kind of a subjective question, but I'm curious if there's any good reason to place (or not place) editor settings inside code files. I'm thinking in vi modelines, but it is possible that this applies to other editors. In short, a vi modeline is a line inside a file that tells vi how to behave (indent with spaces or tabs, set tabwidth to X, autoindent by default or not, ...) that is placed inside a comment, so it won't affect the program/compiler when running. In a .c file it could be similar to // vim: noai:ts=4:sw=4 On one hand, I think this shouldn't be inside the file, as it is an editor setting and so belongs to an editor configuration file or property. On the other hand, for projects involving developers outside one company (that are not imposed an editor/settings) or collaborators on github/bitbucket/... it is an easy way to avoid breaking the code style (tabs vs spaces for example), but only for the ones that use that editor though. I cannot see any powerful enough reason to decide for or against this practice, so I am in doubt of what to do.

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  • How to get Nvidia 555M working on Ubuntu 12.10 (drivers, optimus, cuda)?

    - by bluudz
    I'm trying for few days to get my GPU working properly on Alienware M14x with GPU NVidia 555M, but I have no luck at all. After fresh ubuntu install I did follow the guide here NVIDIA Optimus and Ubuntu 12.10 and istalled Bumblebee without problems. Tested glxspheres/optirun glxspheres both working fine. Now I was continuing to install CUDA as is said here How can I get nVidia CUDA or OpenCL working on a laptop with nVidia discrete card/Intel Integrated Graphics? but I'm getting: Driver: Not Selected Toolkit: Installation Failed. Using unsupported Compiler. Samples: Installation Failed. Missing required libraries. I did not select the driver as I though Bumblebee installed driver already. How should I proceed? And also at what point is the NVidia driver being installed and how can I try its working? Bumblebee seems to be installing the driver, CUDA wants to do the same, its all a bit confusing really. Sorry if its lame question, but I would really want to at least get graphic card and second screen working.. Thank you for any help.

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  • Shader compile log depending on hardware

    - by dreta
    I'm done with the core of my graphics engine and I'm testing it on every platform I can get my hands on. Now, what I noticed is that different drivers return different shader and program compile log content. For example, on my friend's laptop if you successfuly compile a shader then the log is simply empty. However on my PC I get some useful information along with it. So if I compile a vertex shader, I'll get: Vertex shader was successfully compiled to run on hardware. Which isn't that impressive, but is what happens when I compile a program. On my friend's computer the log is empty, since the program compiles. However on my own computer I get: Vertex shader(s) linked, fragment shader(s) linked. Which is awesome, because I'm attaching a geometry shader with 0 (I have a geometry shader file with trash, so it doesn't compile and the pointer is set to 0), and the compiler just tells me which shaders linked. Now it got me thinking, if I was going to buy a graphics card, is there a way for me to get the information about whether or not I'll get this "extended" compile information? Maybe it's vendor specific? Now I don't expect an answer TBH, this seems a bit obscure, but maybe somebody has any experience with this and could post it.

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  • How to verify the code that could take a substantial time to compile? [on hold]

    - by user18404
    As a follow up to my prev question: What is the best aproach for coding in a slow compilation environment To recap: I am stuck with a large software system with which a TDD ideology of "test often" does not work. And to make it even worse the features like pre-compiled headers/multi-threaded compilation/incremental linking, etc is not available to me - hence I think that the best way out would be to add the extensive logging into the system and to start "coding in large chunks", which I understand as code for a two-three hours first (as opposed to 15-20 mins in TDD) - thoroughly eyeball the code for a 15 minutes and only after all that do the compilation and run the tests. As I have been doing TDD for a quite a while, my code eyeballing / code verification skills got rusty (you don't really need this that much if you can quickly verify what you've done in 5 seconds by running a test or two) - so I am after a recommendations on how to learn these source code verification/error spotting skills again. I know I was able to do that easily some 5-10 years ago when I din't have much support from the compiler/unit testing tools I had until recently, thus there should be a way to get back to the basics.

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  • Is embedded programming closer to electrical engineering or software development?

    - by Jeremy Heiler
    I am being approached with a job for writing embedded C on micro controllers. At first I would have thought that embedding programming is to low on the software stack for me, but maybe I am thinking about it wrong. Normally I would have shrugged off an opportunity to write embedded code, as I don't consider myself an electrical engineer. Is this a bad assumption? Am I able to write interesting and useful software for embedded systems, or will I kick myself for dropping too low on the software stack? I went to school for computer science and really enjoyed writing a compiler, managing concurrent algorithms, designing data structures, and developing frameworks. However, I am currently employed as a Flex developer, which doesn't scream the interesting things I just described. (I currently deal with issues like: "this check box needs to be 4 pixels to the left" and "this date is formatted wrong".) I appreciate everyone's input. I know I have to make the decision for myself, I just would like some clarification on what it means to be a embedded programmer, and if it fits what I find to be interesting.

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  • How Do Computers Work? [closed]

    - by Rob P.
    This is almost embarrassing ask...I have a degree in Computer Science (and a second one in progress). I've worked as a full-time .NET Developer for nearly five years. I generally seem competent at what I do. But I Don't Know How Computers Work! Please, bare with me for a second. A quick Google of 'How a Computer Works' will yield lots and lots of results, but I struggled to find one that really answered what I'm looking for. I realize this is a huge, huge question, so really, if you can just give me some keywords or some direction. I know there are components....the power supply, the motherboard, ram, CPU, etc...and I get the 'general idea' of what they do. But I really don't understand how you go from a line of code like Console.Readline() in .NET (or Java or C++) and have it actually do stuff. Sure, I'm vaguely aware of MSIL (in the case of .NET), and that some magic happens with the JIT compiler and it turns into native code (I think). I'm told Java is similar, and C++ cuts out the middle step. I've done some mainframe assembly, it was a few years back now. I remember there were some instructions and some CPU registers, and I wrote code....and then some magic happened....and my program would work (or crash). From what I understand, an 'Emulator' would simulate what happens when you call an instruction and it would update the CPU registers; but what makes those instructions work the way they do? Does this turn into an Electronics question and not a 'Computer' question? I'm guessing there isn't any practical reason for me to understand this, but I feel like I should be able to. (Yes, this is what happens when you spend a day with a small child. It takes them about 10 minutes and five iterations of asking 'Why?' for you to realize how much you don't know)

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  • Could a singleton type replace static methods and classes?

    - by MKO
    In C# Static methods has long served a purpose allowing us to call them without instantiating classes. Only in later year have we became more aware of the problems of using static methods and classes. They can’t use interfaces They can’t use inheritance They are hard to test because you can’t make mocks and stubs Is there a better way ? Obviously we need to be able to access library methods without instantiated classes all the time otherwise our code would become pretty cluttered One possibly solution is to use a new keyword for an old concept: the singleton. Singleton’s are global instances of a class, since they are instances we can use them as we would normal classes. In order to make their use nice and practical we'd need some syntactic sugar however Say that the Math class would be of type singleton instead of an actual class. The actual class containing all the default methods for the Math singleton is DefaultMath, which implements the interface IMath. The singleton would be declared as singleton Math : IMath { public Math { this = new DefaultMath(); } } If we wanted to substitute our own class for all math operations we could make a new class MyMath that inherits DefaultMath, or we could just inherit from the interface IMath and create a whole new Class. To make our class the active Math class, you'd do a simple assignment Math = new MyMath(); and voilá! the next time we call Math.Floor it will call your method. Note that for a normal singleton we'd have to write something like Math.Instance.Floor but the compiler eliminates the need for the Instance property Another idea would be to be able to define a singletons as Lazy so they get instantiated only when they're first called, like lazy singleton Math : IMath What do you think, would it have been a better solution that static methods and classes? Is there any problems with this approach?

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  • Use the &ldquo;using&rdquo; statement on objects that implement the IDisposable Interface

    - by mbcrump
    From MSDN : C#, through the .NET Framework common language runtime (CLR), automatically releases the memory used to store objects that are no longer required. The release of memory is non-deterministic; memory is released whenever the CLR decides to perform garbage collection. However, it is usually best to release limited resources such as file handles and network connections as quickly as possible. The using statement allows the programmer to specify when objects that use resources should release them. The object provided to the using statement must implement the IDisposable interface. This interface provides the Dispose method, which should release the object's resources. In my quest to write better, more efficient code I ran across the “using” statement. Microsoft recommends that we specify when to release objects. In other words, if you use the “using” statement this tells .NET to release the object specified in the using block once it is no longer needed.   So Using this block: private static string ReadConfig()         {             const string path = @"C:\SomeApp.config.xml";               using (StreamReader reader = File.OpenText(path))             {                 return reader.ReadToEnd();             }         }   The compiler converts this to: private static string ReadConfig1() {     StreamReader sr = new StreamReader(@"C:\SomeApp.config.xml");       try     {         return sr.ReadToEnd();     }     finally     {         if (sr != null)             ((IDisposable)sr).Dispose();     }   }

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  • Is Reading the Spec Enough?

    - by jozefg
    This question is centered around Scheme but really could be applied to any LISP or programming language in general. Background So I recently picked up Scheme again having toyed with it once or twice before. In order to solidify my understanding of the language, I found the Revised^5 Report on the Algorithmic Language Scheme and have been reading through that along with my compiler/interpreter's (Chicken Scheme) listed extensions/implementations. Additionally, in order to see this applied I have been actively seeking out Scheme code in open source projects and such and tried to read and understand it. This has been sufficient so far for me understanding the syntax of Scheme and I've completed almost all of the Ninety-nine Scheme problems (see here) as well as a decent number of Project Euler problems. Question While so far this hasn't been an issue and my solutions closely match those provided, am I missing out on a great part of Scheme? Or to phrase my question more generally, does reading the specification of a language along with well written code in that language sufficient to learn from? Or are other resources, books, lectures, videos, blogs, etc necessary for the learning process as well.

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  • How many tasks to plan beforehand [closed]

    - by no__seriously
    As for my daily routine. Every morning when I come to work, I look at the items of my todo-list inbox (noted from the previous day). For each task I think about on which day I should get started and then group them accordingly. Once that's finished, I get started with my actual schedule for the day. Now, this pre-planning for each task (which could be concerning user interface to compiler programming) is mostly pretty sketchy. Serious thoughts about design and implementation comes when the task is about to be tackled. This approach works for me and I can't really complain. But I'm wondering. Since I'm personally most productive during the morning, would it make sense to already go into a deeper level of planning right away for each task? Or is that unproductive and would rather confuse than clarify? I think the latter. How do you handle your task management for each task / project and how far do you go with planning before even getting started with that item?

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  • ?????????????????:???????Oracle Solaris Studio 12.3?

    - by kazun
    2011?12?16??????????????????????? Oracle Solaris Studio 12.3 ??????????? Oracle Solaris Studio 12.3 ??C?C++?Fortran?????????????????????????????·??????????SPARC T4?x86??????????????????????????????300%??????????????????Studio 12.3 ?Oracle Solaris?Oracle Linux?Red Hat Enterprise Linux ???????????????????????? ??????Oracle Solaris Studio 12.3???????????????????? Oracle Solaris Studio 12.3 ?3?????? - ?????????????????????????? - ??????? - ??????·??????????????? Oracle Solaris Studio 12.3 ??? ???????????????? SPARC-T4???????????GCC???????300%, x86??????150%????????????????Sun Studio 12??????SPARC-T4?40%?x86?20%??????????????? ???????????????? ?????????????????????????????????Code Analyzer??????????????????????????????????????????Performance Analyzer???????????????????????????????????? ???????? Oracle Solaris?Oracle Linux??OS??????????????????????????·???????????????????????????????????????????????????20%???????????????????????????????·??????(SSH??)???????????Oracle Solaris?Linux?Windows?Mac OS?????????Oracle Solaris?Linux??????????????????????????????????????????·??????????????????Oracle Database????????????????????Pro*C ??????Oracle Solaris Studio?????????? Oracle Solaris Studio 12.3 ??? ?:Oracle Solaris Studio ??? Compiler Suite C/C++?Fortran ??????????????????????????(?????????????????)?????????????????·???????????????????????????????????????????? Analysis Suite ?Performance Analyzer??Code Analyzer??Thread Analyzer??3???????????????Code Analyzer?????????????????·???????????????????????????Performance Analyzer??????????????????????????????·??????????????????????????????????????Thread Analyzer????????????????????????????Solaris ?????P-?????OpenMP3.1???????????????????????????????????????????????????????????????????????????????????? ?:Code Analyzer ?????IDE?? ?Oracle Solaris Studio????????????(IDE)???????NetBeans???????????????????Oracle DB?MySQL???????Pro*C?OCI????????????????????????????·??????????????????????????????????????????????????????????????????????????????? Oracle Solaris Studio 12.3???? ???????????????Solaris Studio 12.3???????????????????????·?????????????????·??????????????????????????????? ??????????? ?Oracle Solaris Studio 12.3???????????????? ?????? Solaris Studio 12.3 ????????? ?????? ??????????????????????????????????????Solaris Studio ??????????????????????????????????????Oracle Solaris Studio ??????????????????? Oracle Solaris Studio Oracle Solaris

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  • What’s new in IIS8, Perf, Indexing Service-Week 49

    - by OWScott
    You can find this week’s video here. After some delays in the publishing process week 49 is finally live.  This week I'm taking Q&A from viewers, starting with what's new in IIS8, a question on enable32BitAppOnWin64, performance settings for asp.net, the ARR Helper, and Indexing Services. Starting this week for the remaining four weeks of the 52 week series I'll be taking questions and answers from the viewers. Already a number of questions have come in. This week we look at five topics. Pre-topic: We take a look at the new features in IIS8. Last week Internet Information Services (IIS) 8 Beta was released to the public. This week's video touches on the upcoming features in the next version of IIS. Here’s a link to the blog post which was mentioned in the video Question 1: In a number of places (http://learn.iis.net/page.aspx/201/32-bit-mode-worker-processes/, http://channel9.msdn.com/Events/MIX/MIX08/T06), I've saw that enable32BitAppOnWin64 is recommended for performance reasons. I'm guessing it has to do with memory usage... but I never could find detailed explanation on why this is recommended (even Microsoft books are vague on this topic - they just say - do it, but provide no reason why it should be done). Do you have any insight into this? (Predrag Tomasevic) Question 2: Do you have any recommendations on modifying aspnet.config and machine.config to deliver better performance when it comes to "high number of concurrent connections"? I've implemented recommendations for modifying machine.config from this article (http://www.codeproject.com/KB/aspnet/10ASPNetPerformance.aspx - ASP.NET Process Configuration Optimization section)... but I would gladly listen to more recommendations if you have them. (Predrag Tomasevic) Question 3: Could you share more of your experience with ARR Helper? I'm specifically interested in configuring ARR Helper (for example - how to only accept only X-Forwards-For from certain IPs (proxies you trust)). (Predrag Tomasevic) Question 4: What is the replacement for indexing service to use in coding web search pages on a Windows 2008R2 server? (Susan Williams) Here’s the link that was mentioned: http://technet.microsoft.com/en-us/library/ee692804.aspx This is now week 49 of a 52 week series for the web pro. You can view past and future weeks here: http://dotnetslackers.com/projects/LearnIIS7/ You can find this week’s video here.

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  • A couple of nice features when using OracleTextSearch

    - by kyle.hatlestad
    If you have your UCM/URM instance configured to use the Oracle 11g database as the search engine, you can be using OracleTextSearch as the search definition. OracleTextSearch uses the advanced features of Oracle Text for indexing and searching. This includes the ability to specify metadata fields to be optimized for the search index, fast rebuilding, and index optimization. If you are on 10g of UCM, then you'll need to load the OracleTextSearch component that is available in the CS10gR35UpdateBundle component on the support site (patch #6907073). If you are on 11g, no component is needed. Then you specify the search indexer name with the configuration flag of SearchIndexerEngineName=OracleTextSearch. Please see the docs for other configuration settings and setup instructions. So I thought I would highlight a couple of other unique features available with OracleTextSearch. The first is the Drill Down feature. This feature allows you to specify specific metadata fields that will break down the results of that field based on the total results. So in the above graphic, you can see how it broke down the extensions and gives a count for each. Then you just need to click on that link to then drill into that result. This setting is perfect for option list fields and ones with a distinct set of values possible. By default, it will use the fields Type, Security Group, and Account (if enabled). But you can also specify your own fields. In 10g, you can use the following configuration entry: DrillDownFields=xWebsiteObjectType,dExtension,dSecurityGroup,dDocType And in 11g, you can specify it through the Configuration Manager applet. Simply click on the Advanced Search Design, highlight the field to filter, click Edit, and check 'Is a filter category'. The other feature you get with OracleTextSearch are search snippets. These snippets show the occurrence of the search term in context of their usage. This is very similar to how Google displays its results. If you are on 10g, this is enabled by default. If you are on 11g, you need to turn on the feature. The following configuration entry will enable it: OracleTextDisableSearchSnippet=false Once enabled, you can add the snippets to your search results. Go to Change View -> Customize and add a new search result view. In the Available Fields in the Special section, select Snippet and move it to the Main or Additional Information. If you want to include the snippets with the Classic results, you can add the idoc variable of <$srfDocSnippet$> to display them. One caveat is that this can effect search performance on large collections. So plan the infrastructure accordingly.

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  • Software Architecture and Software Architecture Evaluation

    How many of us have worked at places where the concept of software architecture was ridiculed for wasting time and money? Even more ridiculous to them was the concept of evaluating software architecture. I think the next time that I am in this situation again, and I hope that I never am I will have to push for this methodology in the software development life cycle. I have spent way too many hours/days/months/years working poorly architected systems or systems that were just built ADHOC. This in software development must stop. I can understand why systems get like this due to overzealous sales staff, demanding management that wants everything yesterday, and project managers asking if things are done yet before the project has even started. But seriously, some time must be spent designing the applications that we write along with evaluating the architecture so that it will integrate will within the existing systems of an origination. If placed in this situation again, I will strive to gain buying from key players within the business, for example: Senior Software Engineers\Developers, Software Architects, Project Managers, Software Quality Assurance, Technical Services, Operations, and Finance in order for this idea to succeed with upper management. In order to convince these key players I will have to show them the benefits of architecture and even more benefits of evaluating software architecture on a system wide level. Benefits of Software Architecture Evaluation Places Stakeholders in the Same Room to Communicate Ensures Delivery of Detailed Quality Goals Prioritizes Conflicting Goals Requires Clear Explication Improves the Quality of Documentation Discovers Opportunities for Cross-Project Reuse Improves Architecture Practices Once I had key player buy in then and only then would I approach upper management about my plan regarding implementing the concept of software architecture and using evaluation to ensure that the software being designed is the proper architecture for the project. In addition to the benefits listed above I would also show upper management how much time is being wasted by not doing these evaluations. For example, if project X cost us Y amount, then why do we have several implementations in various forms of X and how much money and time could we have saved if we just reused the existing code base to give each system the same functionality that was already created? After this, I would mention what would happen if we had 50 instances of this situation? Then I would show them how the software architecture evaluation process would have prevented this and that the optimization could have leveraged its existing code base to increase the speed and quality of its development. References:Carnegie Mellon Software Engineering Institute (2011). Architecture Tradeoff Analysis Method from http://www.sei.cmu.edu/architecture/tools/evaluate/atam.cfm

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  • SQL – Building a High Traffic, Profitable Blog – A Unique Gift on Author’s Birthday

    - by Pinal Dave
    Every July 30th, I like to do something new. It is my birthday and I like to give gifts to everyone this day. Last year, at this time I had written an article A Year Older and 3 SQL Server Books and 3 Video Courses – 33. I had written a total of 3 books by that time and had published total of  3 Pluralsight courses. When I look back the year, I feel that I gave my best to last year. Sine Last July 30th, I have written 6 more books and 5 more video courses. The total is now 9 books and 8 video courses. It seems that I have been producing one new book or course every month since last July. Building a High Traffic, Profitable Blog Out of my 8 courses my favorite course is my latest course at Pluralsight. This course is about how to build a high traffic blog and monetize it. I have been blogging for over 7 years and there have been many hurdles and roadblocks but I have never stopped blogging any single day. There have been many instances when I felt I should just hit delete and remove my entire blog from the web but fortunately I had courage to stand by on my decisions. Well at the end, I kept on fighting through the difficult time and kept on blogging. Every day there was a lesson to learn and every day there was an issue to resolve. I never gave up and kept on building new content. Today after 7 years, when I look back there are many stories to tell. It was impossible to write down the stories so I decided to build a course based on my experience. In this course, I share all the best tricks to build a high traffic, profitable blog. When we talk about profit, people often talk about money but the reality is that profit is much bigger word than money. There are many different ways one can profit from their own blog. In this course, I discuss about all different ways about how you can be profitable by building a high traffic blog. I believe this course is for everybody who aspire to build a website or blog which gives them a profit.  Here are the major topics based out of this course. Introduction Techniques to Engage Blog Readers Social Media – Social Sharing and Social Networking Search Engine Optimization (SEO) Monetizing a Blog Frequently Asked Questions Checklists Personally I believe this is the best gift I can give to all of you my friends. Build a successful high traffic blog and monetize it. Here is the list of the all of my video courses and here is the list of all of the books. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: About Me, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL Tagged: Blogging

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  • The softer side of BPM

    - by [email protected]
    BPM and RTD are great complementary technologies that together provide a much higher benefit than each of them separately. BPM covers the need for automating processes, making sure that there is uniformity, that rules and regulations are complied with and that the process runs smoothly and quickly processes the units flowing through it. By nature, this automation and unification can lead to a stricter, less flexible process. To avoid this problem it is common to encounter process definition that include multiple conditional branches and human input to help direct processing in the direction that best applies to the current situation. This is where RTD comes into play. The selection of branches and conditions and the optimization of decisions is better left in the hands of a system that can measure the results of its decisions in a closed loop fashion and make decisions based on the empirical knowledge accumulated through observing the running of the process.When designing a business process there are key places in which it may be beneficial to introduce RTD decisions. These are:Thresholds - whenever a threshold is used to determine the processing of a unit, there may be an opportunity to make the threshold "softer" by introducing an RTD decision based on predicted results. For example an insurance company process may have a total claim threshold to initiate an investigation. Instead of having that threshold, RTD could be used to help determine what claims to investigate based on the likelihood they are fraudulent, cost of investigation and effect on processing time.Human decisions - sometimes a process will let the human participants make decisions of flow. For example, a call center process may leave the escalation decision to the agent. While this has flexibility, it may produce undesired results and asymetry in customer treatment that is not based on objective functions but subjective reasoning by the agent. Instead, an RTD decision may be introduced to recommend escalation or other kinds of treatments.Content Selection - a process may include the use of messaging with customers. The selection of the most appropriate message to the customer given the content can be optimized with RTD.A/B Testing - a process may have optional paths for which it is not clear what populations they work better for. Rather than making the arbitrary selection or selection by committee of the option deeped the best, RTD can be introduced to dynamically determine the best path for each unit.In summary, RTD can be used to make BPM based process automation more dynamic and adaptable to the different situations encountered in processing. Effectively making the automation softer, less rigid in its processing.

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  • Getting Started With nServiceBus on VAN Mar 31

    - by van
    Topic: nServiceBus is mature and powerful open source framework that enables to design robust, scalable, message-based, service-oriented architectures. Latest improvements in the configuration API enables developers to quickly get started and build a working simple system that uses messaging infrastructure. The goal of this session is to give a jump start with the framework, introduce basic concepts such as message handlers, Sagas, Pub/Sub, Generic Host and also create a working demo application that uses publish/subscribe messaging. The content of the session is addressed to developers that are interested in learning how to get started using nServiceBus in order to design and build distributed systems. Bio: Bernard Kowalski is currently a Software Developer at Microdesk, one of Autodesk's leading partners in providing variety of Geospatial and Computer-Aided Design solutions. Bernard has experience developing .NET framework-based applications utilizing Windows Forms, Windows Services, ASP.NET MVC, and Web services. In a recent project, Bernard architected and implemented a distributed system based on SOA principles using an open source implementation of an Enterprise Service Bus. Bernard develops software with Agile patterns and practices using Domain Driven Design combined with TDD (Test Driven Development). He is familiar with all of the following APIs: Autodesk Vault/Product Stream API, AutoCAD ActiveX/VBA/.NET API, AutoCAD Mechanical API, Autodesk Inventor API, Autodesk MapGuide Enterprise. Prior to joining Microdesk, Bernard worked as a researcher and teacher at the University of Science and Technology in Krakow, Poland where he was awarded with a PhD in Computer Methods in Materials Science. He also participated in research projects where he developed applications for analysis of hot compression test results using advanced optimization techniques. He also developed Finite Element Method-based programs for thermal and stress analysis using C++ and FORTRAN. Bernard is a member of the Domain Driven Design and ALT.NET user groups in NYC. Virtual ALT.NET (VAN) is the online gathering place of the ALT.NET community. Through conversations, presentations, pair programming and dojos, we strive to improve, explore, and challenge the way we create software. Using net conferencing technology such as Skype and LiveMeeting, we hold regular meetings, open to anyone, usually taking the form of a presentation or an Open Space Technology-style conversation. Please see the Calendar(http://www.virtualaltnet.com/Home/Calendar) to find a VAN group that meets at a time convenient to you, and feel welcome to join a meeting. Past sessions can be found on the Recording page. To stay informed about VAN activities, you can subscribe to the Virtual ALT.NET Google Group and follow the Virtual ALT.NET blog. Times below are Central Standard Time Start Time: Wed, Mar 31, 2010 8:00 PM UTC/GMT -5 hours End Time: Wed, Mar 31, 2010 10:00 PM UTC/GMT -5 hours Attendee URL: http://www.virtualaltnet.com/van Zach Young http://www.virtualaltnet.com

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  • ANTS CLR and Memory Profiler In Depth Review (Part 1 of 2 &ndash; CLR Profiler)

    - by ToStringTheory
    One of the things that people might not know about me, is my obsession to make my code as efficient as possible.  Many people might not realize how much of a task or undertaking that this might be, but it is surely a task as monumental as climbing Mount Everest, except this time it is a challenge for the mind…  In trying to make code efficient, there are many different factors that play a part – size of project or solution, tiers, language used, experience and training of the programmer, technologies used, maintainability of the code – the list can go on for quite some time. I spend quite a bit of time when developing trying to determine what is the best way to implement a feature to accomplish the efficiency that I look to achieve.  One program that I have recently come to learn about – Red Gate ANTS Performance (CLR) and Memory profiler gives me tools to accomplish that job more efficiently as well.  In this review, I am going to cover some of the features of the ANTS profiler set by compiling some hideous example code to test against. Notice As a member of the Geeks With Blogs Influencers program, one of the perks is the ability to review products, in exchange for a free license to the program.  I have not let this affect my opinions of the product in any way, and Red Gate nor Geeks With Blogs has tried to influence my opinion regarding this product in any way. Introduction The ANTS Profiler pack provided by Red Gate was something that I had not heard of before receiving an email regarding an offer to review it for a license.  Since I look to make my code efficient, it was a no brainer for me to try it out!  One thing that I have to say took me by surprise is that upon downloading the program and installing it you fill out a form for your usual contact information.  Sure enough within 2 hours, I received an email from a sales representative at Red Gate asking if she could help me to achieve the most out of my trial time so it wouldn’t go to waste.  After replying to her and explaining that I was looking to review its feature set, she put me in contact with someone that setup a demo session to give me a quick rundown of its features via an online meeting.  After having dealt with a massive ordeal with one of my utility companies and their complete lack of customer service, Red Gates friendly and helpful representatives were a breath of fresh air, and something I was thankful for. ANTS CLR Profiler The ANTS CLR profiler is the thing I want to focus on the most in this post, so I am going to dive right in now. Install was simple and took no time at all.  It installed both the profiler for the CLR and Memory, but also visual studio extensions to facilitate the usage of the profilers (click any images for full size images): The Visual Studio menu options (under ANTS menu) Starting the CLR Performance Profiler from the start menu yields this window If you follow the instructions after launching the program from the start menu (Click File > New Profiling Session to start a new project), you are given a dialog with plenty of options for profiling: The New Session dialog.  Lots of options.  One thing I noticed is that the buttons in the lower right were half-covered by the panel of the application.  If I had to guess, I would imagine that this is caused by my DPI settings being set to 125%.  This is a problem I have seen in other applications as well that don’t scale well to different dpi scales. The profiler options give you the ability to profile: .NET Executable ASP.NET web application (hosted in IIS) ASP.NET web application (hosted in IIS express) ASP.NET web application (hosted in Cassini Web Development Server) SharePoint web application (hosted in IIS) Silverlight 4+ application Windows Service COM+ server XBAP (local XAML browser application) Attach to an already running .NET 4 process Choosing each option provides a varying set of other variables/options that one can set including options such as application arguments, operating path, record I/O performance performance counters to record (43 counters in all!), etc…  All in all, they give you the ability to profile many different .Net project types, and make it simple to do so.  In most cases of my using this application, I would be using the built in Visual Studio extensions, as they automatically start a new profiling project in ANTS with the options setup, and start your program, however RedGate has made it easy enough to profile outside of Visual Studio as well. On the flip side of this, as someone who lives most of their work life in Visual Studio, one thing I do wish is that instead of opening an entirely separate application/gui to perform profiling after launching, that instead they would provide a Visual Studio panel with the information, and integrate more of the profiling project information into Visual Studio.  So, now that we have an idea of what options that the profiler gives us, its time to test its abilities and features. Horrendous Example Code – Prime Number Generator One of my interests besides development, is Physics and Math – what I went to college for.  I have especially always been interested in prime numbers, as they are something of a mystery…  So, I decided that I would go ahead and to test the abilities of the profiler, I would write a small program, website, and library to generate prime numbers in the quantity that you ask for.  I am going to start off with some terrible code, and show how I would see the profiler being used as a development tool. First off, the IPrimes interface (all code is downloadable at the end of the post): interface IPrimes { IEnumerable<int> GetPrimes(int retrieve); } Simple enough, right?  Anything that implements the interface will (hopefully) provide an IEnumerable of int, with the quantity specified in the parameter argument.  Next, I am going to implement this interface in the most basic way: public class DumbPrimes : IPrimes { public IEnumerable<int> GetPrimes(int retrieve) { //store a list of primes already found var _foundPrimes = new List<int>() { 2, 3 }; //if i ask for 1 or two primes, return what asked for if (retrieve <= _foundPrimes.Count()) return _foundPrimes.Take(retrieve); //the next number to look at int _analyzing = 4; //since I already determined I don't have enough //execute at least once, and until quantity is sufficed do { //assume prime until otherwise determined bool isPrime = true; //start dividing at 2 //divide until number is reached, or determined not prime for (int i = 2; i < _analyzing && isPrime; i++) { //if (i) goes into _analyzing without a remainder, //_analyzing is NOT prime if (_analyzing % i == 0) isPrime = false; } //if it is prime, add to found list if (isPrime) _foundPrimes.Add(_analyzing); //increment number to analyze next _analyzing++; } while (_foundPrimes.Count() < retrieve); return _foundPrimes; } } This is the simplest way to get primes in my opinion.  Checking each number by the straight definition of a prime – is it divisible by anything besides 1 and itself. I have included this code in a base class library for my solution, as I am going to use it to demonstrate a couple of features of ANTS.  This class library is consumed by a simple non-MVVM WPF application, and a simple MVC4 website.  I will not post the WPF code here inline, as it is simply an ObservableCollection<int>, a label, two textbox’s, and a button. Starting a new Profiling Session So, in Visual Studio, I have just completed my first stint developing the GUI and DumbPrimes IPrimes class, so now I want to check my codes efficiency by profiling it.  All I have to do is build the solution (surprised initiating a profiling session doesn’t do this, but I suppose I can understand it), and then click the ANTS menu, followed by Profile Performance.  I am then greeted by the profiler starting up and already monitoring my program live: You are provided with a realtime graph at the top, and a pane at the bottom giving you information on how to proceed.  I am going to start by asking my program to show me the first 15000 primes: After the program finally began responding again (I did all the work on the main UI thread – how bad!), I stopped the profiler, which did kill the process of my program too.  One important thing to note, is that the profiler by default wants to give you a lot of detail about the operation – line hit counts, time per line, percent time per line, etc…  The important thing to remember is that this itself takes a lot of time.  When running my program without the profiler attached, it can generate the 15000 primes in 5.18 seconds, compared to 74.5 seconds – almost a 1500 percent increase.  While this may seem like a lot, remember that there is a trade off.  It may be WAY more inefficient, however, I am able to drill down and make improvements to specific problem areas, and then decrease execution time all around. Analyzing the Profiling Session After clicking ‘Stop Profiling’, the process running my application stopped, and the entire execution time was automatically selected by ANTS, and the results shown below: Now there are a number of interesting things going on here, I am going to cover each in a section of its own: Real Time Performance Counter Bar (top of screen) At the top of the screen, is the real time performance bar.  As your application is running, this will constantly update with the currently selected performance counters status.  A couple of cool things to note are the fact that you can drag a selection around specific time periods to drill down the detail views in the lower 2 panels to information pertaining to only that period. After selecting a time period, you can bookmark a section and name it, so that it is easy to find later, or after reloaded at a later time.  You can also zoom in, out, or fit the graph to the space provided – useful for drilling down. It may be hard to see, but at the top of the processor time graph below the time ticks, but above the red usage graph, there is a green bar. This bar shows at what times a method that is selected in the ‘Call tree’ panel is called. Very cool to be able to click on a method and see at what times it made an impact. As I said before, ANTS provides 43 different performance counters you can hook into.  Click the arrow next to the Performance tab at the top will allow you to change between different counters if you have them selected: Method Call Tree, ADO.Net Database Calls, File IO – Detail Panel Red Gate really hit the mark here I think. When you select a section of the run with the graph, the call tree populates to fill a hierarchical tree of method calls, with information regarding each of the methods.   By default, methods are hidden where the source is not provided (framework type code), however, Red Gate has integrated Reflector into ANTS, so even if you don’t have source for something, you can select a method and get the source if you want.  Methods are also hidden where the impact is seen as insignificant – methods that are only executed for 1% of the time of the overall calling methods time; in other words, working on making them better is not where your efforts should be focused. – Smart! Source Panel – Detail Panel The source panel is where you can see line level information on your code, showing the code for the currently selected method from the Method Call Tree.  If the code is not available, Reflector takes care of it and shows the code anyways! As you can notice, there does seem to be a problem with how ANTS determines what line is the actual line that a call is completed on.  I have suspicions that this may be due to some of the inline code optimizations that the CLR applies upon compilation of the assembly.  In a method with comments, the problem is much more severe: As you can see here, apparently the most offending code in my base library was a comment – *gasp*!  Removing the comments does help quite a bit, however I hope that Red Gate works on their counter algorithm soon to improve the logic on positioning for statistics: I did a small test just to demonstrate the lines are correct without comments. For me, it isn’t a deal breaker, as I can usually determine the correct placements by looking at the application code in the region and determining what makes sense, but it is something that would probably build up some irritation with time. Feature – Suggest Method for Optimization A neat feature to really help those in need of a pointer, is the menu option under tools to automatically suggest methods to optimize/improve: Nice feature – clicking it filters the call tree and stars methods that it thinks are good candidates for optimization.  I do wish that they would have made it more visible for those of use who aren’t great on sight: Process Integration I do think that this could have a place in my process.  After experimenting with the profiler, I do think it would be a great benefit to do some development, testing, and then after all the bugs are worked out, use the profiler to check on things to make sure nothing seems like it is hogging more than its fair share.  For example, with this program, I would have developed it, ran it, tested it – it works, but slowly. After looking at the profiler, and seeing the massive amount of time spent in 1 method, I might go ahead and try to re-implement IPrimes (I actually would probably rewrite the offending code, but so that I can distribute both sets of code easily, I’m just going to make another implementation of IPrimes).  Using two pieces of knowledge about prime numbers can make this method MUCH more efficient – prime numbers fall into two buckets 6k+/-1 , and a number is prime if it is not divisible by any other primes before it: public class SmartPrimes : IPrimes { public IEnumerable<int> GetPrimes(int retrieve) { //store a list of primes already found var _foundPrimes = new List<int>() { 2, 3 }; //if i ask for 1 or two primes, return what asked for if (retrieve <= _foundPrimes.Count()) return _foundPrimes.Take(retrieve); //the next number to look at int _k = 1; //since I already determined I don't have enough //execute at least once, and until quantity is sufficed do { //assume prime until otherwise determined bool isPrime = true; int potentialPrime; //analyze 6k-1 //assign the value to potential potentialPrime = 6 * _k - 1; //if there are any primes that divise this, it is NOT a prime number //using PLINQ for quick boost isPrime = !_foundPrimes.AsParallel() .Any(prime => potentialPrime % prime == 0); //if it is prime, add to found list if (isPrime) _foundPrimes.Add(potentialPrime); if (_foundPrimes.Count() == retrieve) break; //analyze 6k+1 //assign the value to potential potentialPrime = 6 * _k + 1; //if there are any primes that divise this, it is NOT a prime number //using PLINQ for quick boost isPrime = !_foundPrimes.AsParallel() .Any(prime => potentialPrime % prime == 0); //if it is prime, add to found list if (isPrime) _foundPrimes.Add(potentialPrime); //increment k to analyze next _k++; } while (_foundPrimes.Count() < retrieve); return _foundPrimes; } } Now there are definitely more things I can do to help make this more efficient, but for the scope of this example, I think this is fine (but still hideous)! Profiling this now yields a happy surprise 27 seconds to generate the 15000 primes with the profiler attached, and only 1.43 seconds without.  One important thing I wanted to call out though was the performance graph now: Notice anything odd?  The %Processor time is above 100%.  This is because there is now more than 1 core in the operation.  A better label for the chart in my mind would have been %Core time, but to each their own. Another odd thing I noticed was that the profiler seemed to be spot on this time in my DumbPrimes class with line details in source, even with comments..  Odd. Profiling Web Applications The last thing that I wanted to cover, that means a lot to me as a web developer, is the great amount of work that Red Gate put into the profiler when profiling web applications.  In my solution, I have a simple MVC4 application setup with 1 page, a single input form, that will output prime values as my WPF app did.  Launching the profiler from Visual Studio as before, nothing is really different in the profiler window, however I did receive a UAC prompt for a Red Gate helper app to integrate with the web server without notification. After requesting 500, 1000, 2000, and 5000 primes, and looking at the profiler session, things are slightly different from before: As you can see, there are 4 spikes of activity in the processor time graph, but there is also something new in the call tree: That’s right – ANTS will actually group method calls by get/post operations, so it is easier to find out what action/page is giving the largest problems…  Pretty cool in my mind! Overview Overall, I think that Red Gate ANTS CLR Profiler has a lot to offer, however I think it also has a long ways to go.  3 Biggest Pros: Ability to easily drill down from time graph, to method calls, to source code Wide variety of counters to choose from when profiling your application Excellent integration/grouping of methods being called from web applications by request – BRILLIANT! 3 Biggest Cons: Issue regarding line details in source view Nit pick – Processor time vs. Core time Nit pick – Lack of full integration with Visual Studio Ratings Ease of Use (7/10) – I marked down here because of the problems with the line level details and the extra work that that entails, and the lack of better integration with Visual Studio. Effectiveness (10/10) – I believe that the profiler does EXACTLY what it purports to do.  Especially with its large variety of performance counters, a definite plus! Features (9/10) – Besides the real time performance monitoring, and the drill downs that I’ve shown here, ANTS also has great integration with ADO.Net, with the ability to show database queries run by your application in the profiler.  This, with the line level details, the web request grouping, reflector integration, and various options to customize your profiling session I think create a great set of features! Customer Service (10/10) – My entire experience with Red Gate personnel has been nothing but good.  their people are friendly, helpful, and happy! UI / UX (8/10) – The interface is very easy to get around, and all of the options are easy to find.  With a little bit of poking around, you’ll be optimizing Hello World in no time flat! Overall (8/10) – Overall, I am happy with the Performance Profiler and its features, as well as with the service I received when working with the Red Gate personnel.  I WOULD recommend you trying the application and seeing if it would fit into your process, BUT, remember there are still some kinks in it to hopefully be worked out. My next post will definitely be shorter (hopefully), but thank you for reading up to here, or skipping ahead!  Please, if you do try the product, drop me a message and let me know what you think!  I would love to hear any opinions you may have on the product. Code Feel free to download the code I used above – download via DropBox

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  • SQL SERVER – Maximize Database Performance with DB Optimizer – SQL in Sixty Seconds #054

    - by Pinal Dave
    Performance tuning is an interesting concept and everybody evaluates it differently. Every developer and DBA have different opinion about how one can do performance tuning. I personally believe performance tuning is a three step process Understanding the Query Identifying the Bottleneck Implementing the Fix While, we are working with large database application and it suddenly starts to slow down. We are all under stress about how we can get back the database back to normal speed. Most of the time we do not have enough time to do deep analysis of what is going wrong as well what will fix the problem. Our primary goal at that time is to just fix the database problem as fast as we can. However, here is one very important thing which we need to keep in our mind is that when we do quick fix, it should not create any further issue with other parts of the system. When time is essence and we want to do deep analysis of our system to give us the best solution we often tend to make mistakes. Sometimes we make mistakes as we do not have proper time to analysis the entire system. Here is what I do when I face such a situation – I take the help of DB Optimizer. It is a fantastic tool and does superlative performance tuning of the system. Everytime when I talk about performance tuning tool, the initial reaction of the people is that they do not want to try this as they believe it requires lots of the learning of the tool before they use it. It is absolutely not true with the case of the DB optimizer. It is a very easy to use and self intuitive tool. Once can get going with the product, in no time. Here is a quick video I have build where I demonstrate how we can identify what index is missing for query and how we can quickly create the index. Entire three steps of the query tuning are completed in less than 60 seconds. If you are into performance tuning and query optimization you should download DB Optimizer and give it a go. Let us see the same concept in following SQL in Sixty Seconds Video: You can Download DB Optimizer and reproduce the same Sixty Seconds experience. Related Tips in SQL in Sixty Seconds: Performance Tuning – Part 1 of 2 – Getting Started and Configuration Performance Tuning – Part 2 of 2 – Analysis, Detection, Tuning and Optimizing What would you like to see in the next SQL in Sixty Seconds video? Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Database, Pinal Dave, PostADay, SQL, SQL Authority, SQL in Sixty Seconds, SQL Interview Questions and Answers, SQL Query, SQL Scripts, SQL Server, SQL Tips and Tricks, T SQL, Technology, Video Tagged: Identity

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  • Ad-hoc taxonomy: owning the chess set doesn't mean you decide how the little horsey moves

    - by Roger Hart
    There was one of those little laugh-or-cry moments recently when I heard an anecdote about content strategy failings at a major online retailer. The story goes a bit like this: successful company in a highly commoditized marketplace succeeds on price and largely ignores its content team. Being relatively entrepreneurial, the founders are still knocking around, and occasionally like to "take an interest". One day, they decree that clothing sold on the site can no longer be described as "unisex", because this sounds old fashioned. Sad now. Let me just reiterate for the folks at the back: large retailer, commoditized market place, differentiating on price. That's inherently unstable. Sooner or later, they're going to need one or both of competitive differentiation and significant optimization. I can't speak for the latter, since I'm hypothesizing off a raft of rumour, but one of the simpler paths to the former is to become - or rather acknowledge that they are - a content business. Regardless, they need highly-searchable terminology. Even in the face of tooth and claw resistance to noticing the fundamental position content occupies in driving sales (and SEO) on the web, there's a clear information problem here. Dilettante taxonomy is a disaster. Ok, so this is a small example, but that kind of makes it a good one. Unisex probably is the best way of describing clothing designed to suit either men or women interchangeably. It certainly takes less time to type (and read). It's established terminology, and as a single word, it's significantly better for web readability than a phrasal workaround. Something like "fits men or women" is short, by could fall foul of clause-level discard in web scanning. It's not an adjective, so for intuitive reading it's never going to be near the start of a title or description. It would also clutter up search results, and impose cognitive load in list scanning. Sorry kids, it's just worse. Even if "unisex" were an archaism (which it isn't), the only thing that would weigh against its being more usable and concise terminology would be evidence that this archaism were hurting conversions. Good luck with that. We once - briefly - called one of our products a "Can of worms". It was a bundle in a bug-tracking suite, and we thought it sounded terribly cool. Guess how well that sold. We have information and content professionals for a reason: to make sure that whatever we put in front of users is optimised to meet user and business goals. If that thinking doesn't inform style guides, taxonomy, messaging, title structure, and so forth, you might as well be finger painting.

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