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  • ArchBeat Link-o-Rama for 11/17/2011

    - by Bob Rhubart
    Building an Infrastructure Cloud with Oracle VM for x86 + Enterprise Manager 12c | Richard Rotter Richard Rotter demonstrates "how easy it could be to build a cloud infrastructure with Oracle's solution for cloud computing." Article: Social + Lean = Agile | Dave Duggal In today’s increasingly dynamic business environment, organizations must continuously adapt to survive. Change management has become a major bottleneck. Organizations’ need a practical mechanism for managing controlled variance and change in-flight to break the logjam. This paper provides a foundation for applying lean and agile principles to achieve Enterprise Agility through social collaboration. Stress Testing Java EE 6 Applications - Free Article In Free Java Magazine : Adam Bien "It is strange," says Adam Bien, "everyone is obsessed about green bars and code coverage, but testing of multi threaded behavior is widely ignored - until the applications run into massive problems." Using Access Manager to Secure Applications Deployed on WebLogic | Rene van Wijk Another great how-to post from Oracle ACE Rene van Wijk, this time involving JBoss RichFaces, Facelets, Oracle Coherence, and Oracle WebLogic Server. DOAG 2011 vs. Devoxx - Value and Attraction | Markus Eisele Oracle ACE Director Markus Eisele compares and contrasts these popular conferences with the aim of helping others decide which to attend. SOA All the Time; Architects in AZ; Clearing Info Integration hurdles SOA all the Time; Architects in AZ; Clearing Info Integration Hurdles This week on the Architect Home Page on OTN. Webcast: Oracle Business Intelligence Mobile Event Date: Wednesday, December 7, 2011 Time: 10 a.m. PT/1 p.m. ET Featuring Manan Goel (Director BI Product Marketing, Oracle) and Shailesh Shedge (Director BI and Analytics Practice, Ascentt). Webcast: Maximum Availability on Private Clouds A discussion of Oracle’s Maximum Availability Architecture, Oracle Database 11g, Oracle Exadata Database Machine, and Oracle Database appliance, featuring Margaret Hamburger (Director, Product Marketing, Oracle) and Joe Meeks (Director, Product Management, Oracle). November 30, 2011 at 10:00am PT / 1:00pm ET. Oracle Technology Network Architect Day - Phoenix, AZ Wednesday December 14, 2011, 8:30am - 5:00pm. The Ritz-Carlton, Phoenix, 2401 East Camelback Road, Phoenix, AZ 85016. Registration is free, but seating is limited.

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  • Spirent Communications Improves Customer Experience with Knowledge Management

    - by Tony Berk
    Spirent Communications plc is a global leader in test and measurement inspiring innovation within development labs, communication networks and IT organizations. The world’s leading communications companies rely on Spirent to help design, develop, validate, and deliver world-class network, devices, and services. Spirent’s customers require high levels of support for a diverse and complex product portfolio, and the company is committed to delivering on this requirement. Spirent needed a solution to help its customers get the information they need quickly and at their convenience through its Web site. After evaluating several solutions, Spirent selected and deployed Oracle Knowledge for Web Self Service Enterprise Edition. Oracle Knowledge Management uses natural language processing to understand the true intent of each inquiry logged via the support portal’s search function. The Spirent Knowledge Base on the company’s Customer Support Center (CSC) finds the best possible answer using search enhancement features?such as communications industry-specific libraries and federation to search external sources. Spirent has reduced contact center call volume while better serving its customers. Each time a customer uses the knowledge base, they find answers faster than by calling, and it saves Spirent an average of US$210 per call?which is significant when multiplied across the thousands of calls received monthly. Oracle Knowledge also helps support engineers find answers more quickly, enabling the company to scale without adding additional support engineers. Oracle Knowledge is integrated with Spirent's Siebel Contact Center implementation to provide an integrated desktop for CRM and agent intelligence, avoiding the need for contact center personnel to toggle between various screens to address customer inquiries, thereby accelerating customer service. Click here to learn more about Sprient's use of Siebel CRM and Oracle Knowledge Management.

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  • Your Experience Platform

    - by David Dorf
    Crosstalk once again exceeded my expectations, improving upon last year's conference in terms of venue, knowledge sharing, and entertainment.  Its great to see the Oracle Retail family continues to grow, especially outside the US.  I had a great time talking to retailers, analysts, press, and colleagues from around the world. Because the economy, demographics, technology, etc. are constantly changing, retailers must always be evolving their business to capture the next market.  But it takes guts to change something that appears to be working, and it takes a bit of luck to get the timing right.  To a large extent, innovation is about "guts and luck." To help retailers innovate, Oracle Retail provides all the necessary software to create Your Experience Platform.  There is no "Oracle Experience Platform" as each retailer needs something different to deliver on their brand promise.  We provide the actionable insight, optimized operations, and connected interactions, but its still up to the retailer to make it theirs. One such retailer is Masters, a home improvement retailer in Australia formed through a partnership between Woolworths and Lowes.  Woolworths is an established retailer in Australia, so they are already close to their customers and able to understand their needs.  In Australia 74% of dwellings are detached houses and the population is continues to "move up" into bigger and bigger homes. Masters is using Oracle Retail's software to create their experience platform that will deliver on their brand promise, which includes everyday low prices, wide range of products, smarter self-service, and an inviting store environment.  The Oracle Retail software provides the foundation that allows them to rapidly deliver on this promise -- Masters is engineered for success.

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  • New Version of JMS Whitepaper

    - by ACShorten
    In the last post, I mentioned that the JMS functionality was extended to include support for JMS Topics and JMS Selectors etc. The Oracle WebLogic JMS Integration and Oracle Utilities Application Framework (Doc Id 1308181.1), from My Oracle Support, has been updated to include implementation details of each of these extensions as well as new advice in implementing JMS.  The whitepaper is now available.

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  • What's New in Database Lifecycle Management in Enterprise Manager 12c Release 3

    - by HariSrinivasan
    Enterprise Manager 12c Release 3 includes improvements and enhancements across every area of the product. This blog provides an overview of the new and enhanced features in the Database Lifecycle Management area. I will deep dive into specific features more in depth in subsequent posts. "What's New?"  In this release, we focused on four things: 1. Lifecycle Management Support for new Database12c - Pluggable Databases 2. Management of long running processes, such as a security patch cycle (Change Activity Planner) 3. Management of large number of systems by · Leveraging new framework capabilities for lifecycle operations, such as the new advanced ‘emcli’ script option · Refining features such as configuration search and compliance 4. Minor improvements and quality fixes to existing features · Rollback support for Single instance databases · Improved "OFFLINE" Patching experience · Faster collection of ORACLE_HOME configurations Lifecycle Management Support for new Database 12c - Pluggable Databases Database 12c introduces Pluggable Databases (PDBs), the brand new addition to help you achieve your consolidation goals. Pluggable databases offer unprecedented consolidation at database level and native lifecycle verbs for creating, plugging and unplugging the databases on a container database (CDB). Enterprise Manager can supplement the capabilities of pluggable databases by offering workflows for migrating, provisioning and cloning them using the software library and the deployment procedures. For example, Enterprise Manager can migrate an existing database to a PDB or clone a PDB by storing a versioned copy in the software library. One can also manage the planned downtime related to patching by  migrating the PDBs to a new CDB. While pluggable databases offer these exciting features, it can also pose configuration management and compliance challenges if not managed properly. Enterprise Manager features like inventory management, topology associations and configuration search can mitigate the sprawl of PDBs and also lock them to predefined golden standards using configuration comparison and compliance rules. Learn More ... Management of Long Running datacenter processes - Change Activity Planner (CAP) Currently, customers resort to cumbersome methods to create, execute, track and monitor change activities within their data center. Some customers use traditional tools such as spreadsheets, project planners and in-house custom built solutions. Customers often have weekly sync up meetings across stake holders to collect status and updates. Some of the change activities, for example the quarterly patch set update (PSU) patch rollouts are not single tasks but processes with multiple tasks. Some of those tasks are performed within Enterprise Manager Cloud Control (for example Patch) and some are performed outside of Enterprise Manager Cloud Control. These tasks often run for a longer period of time and involve multiple people or teams. Enterprise Manger Cloud Control supports core data center operations such as configuration management, compliance management, and automation. Enterprise Manager Cloud Control release 12.1.0.3 leverages these capabilities and introduces the Change Activity Planner (CAP). CAP provides the ability to plan, execute, and track change activities in real time. It covers the typical datacenter activities that are spread over a long period of time, across multiple people and multiple targets (even target types). Here are some examples of Change Activity Process in a datacenter: · Patching large environments (PSU/CPU Patching cycles) · Upgrading large number of database environments · Rolling out Compliance Rules · Database Consolidation to Exadata environments CAP provides user flows for Compliance Officers/Managers (incl. lead administrators) and Operators (DBAs and admins). Managers can create change activity plans for various projects, allocate resources, targets, and groups affected. Upon activation of the plan, tasks are created and automatically assigned to individual administrators based on target ownership. Administrators (DBAs) can identify their tasks and understand the context, schedules, and priorities. They can complete tasks using Enterprise Manager Cloud Control automation features such as patch plans (or in some cases outside Enterprise Manager). Upon completion, compliance is evaluated for validations and updates the status of the tasks and the plans. Learn More about CAP ...  Improved Configuration & Compliance Management of a large number of systems Improved Configuration Comparison:  Get to the configuration comparison results faster for simple ad-hoc comparisons. When performing a 1 to 1 comparison, Enterprise Manager will perform the comparison immediately and take the user directly to the results without having to wait for a job to be submitted and executed. Flattened system comparisons reduce comparison setup time and reduce complexity. In addition to the previously existing topological comparison, users now have an option to compare using a “flattened” methodology. Flattening means to remove duplicate target instances within the systems and remove the hierarchy of member targets. The result are much easier to spot differences particularly for specific use cases like comparing patch levels between complex systems like RAC and Fusion Apps. Improved Configuration Search & Advanced EMCLI Script option for Mass Automation Enterprise manager 12c introduces a new framework level capability to be able to script and stitch together multiple tasks using EMCLI. This powerful capability can be leveraged for lifecycle operations, especially when executing a task over a large number of targets. Specific usages of this include, retrieving a qualified list of targets using Configuration Search and then using the resultset for automation. Another example would be executing a patching operation and then re-executing on targets where it may have failed. This is complemented by other enhancements, such as a better usability for designing reusable configuration searches. IN EM 12c Rel 3, a simplified UI makes building adhoc searches even easier. Searching for missing patches is a common use of configuration search. This required the use of the advanced options which are now clearly defined and easy to use. Perform “Configuration Search” using the EMCLI. Users can find and execute Configuration Searches from the EMCLI which can be extremely useful for building sophisticated automation scripts. For an example, Run the Search named “Oracle Databases on Exadata” which finds all Database targets running on top of Exadata. Further filter the results by refining by options like name, host, etc.. emcli get_targets -config_search="Databases on Exadata" –target_name="exa%“ Use this in powerful mass automation operations using the new emcli script option. For example, to solve the use case of – Finding all DBs running on Exadata and housing E-Biz and Patch them. Create a Python script with emcli functions and invoke it in the new EMCLI script option shell. Invoke the script in the new EMCLI with script option directly: $<path to emcli>/emcli @myPSU_Patch.py Richer compliance content:  Now over 50 Oracle Provided Compliance Standards including new standards for Pluggable Database, Fusion Applications, Oracle Identity Manager, Oracle VM and Internet Directory. 9 Oracle provided Real Time Monitoring Standards containing over 900 Compliance Rules across 500 Facets. These new Real time Compliance Standards covers both Exadata Compute nodes and Linux servers. The result is increased Oracle software coverage and faster time to compliance monitoring on Exadata. Enhancements to Patch Management: Overhauled "OFFLINE" Patching experience: Simplified Patch uploads UI to improve the offline experience of patching. There is now a single step process to get the patches into software library. Customers often maintain local repositories of patches, sometimes called software depots, where they host the patches downloaded from My Oracle Support. In the past, you had to move these patches to your desktop then upload them to the Enterprise Manager's Software library through the Enterprise Manager Cloud Control user interface. You can now use the following EMCLI command to upload multiple patches directly from a remote location within the data center: $emcli upload_patches -location <Path to Patch directory> -from_host <HOSTNAME> The upload process filters all of the new patches, automatically selects the relevant metadata files from the location, and uploads the patches to software library. Other Improvements:  Patch rollback for single instance databases, new option in the Patch Plan to rollback the patches added to the patch plans. Upon execution, the procedure would rollback the patch and the SQL applied to the single instance Databases. Improved and faster configuration collection of Oracle Home targets can enable more reliable automation at higher level functions like Provisioning, Patching or Database as a Service. Just to recap, here is a list of database lifecycle management features:  * Red highlights mark – New or Enhanced in the Release 3. • Discovery, inventory tracking and reporting • Database provisioning including o Migration to Pluggable databases o Plugging and unplugging of pluggable databases o Gold image based cloning o Scaling of RAC nodes •Schema and data change management •End-to-end patch management in online and offline modes, including o Patch advisories in online (connected with My Oracle Support) and offline mode o Patch pre-deployment analysis, deployment and rollback (currently only for single instance databases) o Reporting • Upgrade planning and execution of the upgrade process • Configuration management including • Compliance management with out-of-box content • Change Activity Planner for planning, designing and tracking long running processes For more information on Enterprise Manager’s database lifecycle management capabilities, visit http://www.oracle.com/technetwork/oem/lifecycle-mgmt/index.html

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  • WebLogic and Java EE Roadmap and Strategy Session at OOW

    - by Ruma Sanyal
    If you are developing, managing or planning enterprise Java and business application deployments on Oracle WebLogic Server with Coherence or continue to have deployments of Oracle Application Server, then this session will give you the roadmap of how Oracle is evolving this infrastructure to be the next generation cloud application foundation for its customers. Mike Lehmann (aka Mr. WebLogic :), Senior Director of Product Management, will share Oracle's vision, product plans and roadmap for this server infrastructure and how it will be used in the rapidly maturing cloud infrastructure space. Attend this to help you make key decisions about running your enterprise applications on Oracle's enterprise Java server foundation. For more information about this and other WebLogic sessions, review the WebLogic Focus on document.  What you will learn? Learn the benefits of using WebLogic Server and Coherence in the cloud. Learn how Java EE 7 is going to change cloud development and deployment     Understand how to address large-scale infrastructures with WebLogic Server and Coherence     Details: Monday, 10/1; 1.45-2.45pm; Moscone West Room 2011  

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  • Welcome to the FMW Install and Admin Proactive Team Blog

    - by Daniel Mortimer
    IntroductionWelcome to the Fusion Middleware Install and Administration Proactive Support blog.  This is our first post, so let's begin by introducing ourselves and our mission. Who We AreWe are a small team of support engineers based in Europe.  Our expertise covers all matters related to the installation and administration of Oracle Application Server 10g, Oracle Fusion Middleware 11g and future versions to come. We particularly focus on core components such as the Installers and Configuration Wizards Web Tier ( Oracle HTTP Server ) OPMN Enterprise Manager Console for Application Server as well as general questions / problems relating to patching, maintenance and architecture. Our Mission Improve the customer experience Enable customers to avoid / prevent issues when working with our products Enable faster resolution of problems when they occur Our Activities Enhancement and maintenance of our knowledge base In particular, develop and maintain special content such as the Fusion Middleware Information Centers and Lifecycle Support Advisors Seek continuous improvement of the product documentation Contribute to the Fusion Middleware Support News Moderation of the "Oracle Application Server" support community Participate in the Support Advisor Webcast program Involved in the Lifecycle of diagnostic tools such as RDA and OCM User Acceptance Testing Logging of enhancements and health check ideas Provide feedback to product management / development Logging of product bugs and enhancements Suggest improvements that could be made to web sites like OTN Promote new support documents, tools via channels such as Newsletter and Social Media We hope that this blog will be a two-way communication as we are interested in feedback on what we can improve. Many suggestions we can act on immediately while others may take more time, but all of them will be acknowledged and followed up.Thank you for your time and we look forward to both informing and working with you.Postscript: Many links you will find in our blog entries will require a login to My Oracle Support. For readers who do not have a login, please accept our apologies - when and where possible we will endeavour to ensure the links will supplement rather than replace wording in the blog entries.

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  • Windows Store is open for business!

    - by pluginbaby
    In case you didn’t know, you don’t have to wait for the launch of Windows 8 on October 26 to start building and deploying your apps. Developers from 120 markets (including Canada) can publish Windows Store apps right now! How to start ? Anyone with an MSDN Subscription, Dreamspark account (students) or BizSpark account (startups) get a 1-year Windows Store membership for FREE!! If you don’t have such account, an annual membership is only CAD $49 and lasts a full year. Just go to the Windows Store Dashboard on the Windows Dev Center and sign up. The dev tools are free and the SDK is ready.

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  • Gauging Maturity of your BPM Strategy - part 2 / 2

    - by Sanjeev Sharma
    In my earlier post I had discussed the essence of maturity assessment and the business imperative for doing the same in the context of BPM. In this post I will discuss Oracle’s BPM Maturity assessment methodology. Oracle’s BPM Maturity model comprises of the following components: Maturity – represents stages of evolution of your BPM capability with 0 being the lowest level and 5 being the highest level  Domain – represents multiple perspectives both technical and business oriented against which your BPM capability can be assessed Adoption – represents scale of BPM rollout starting at the project level to the enterprise level Note: Your BPM capability can be at different levels of maturity for the different domains. Oracle’s BPM assessment methodology measures the maturity of your BPM capability at the individual domain level as well as the aggregate level. The output of Oracle’s BPM assessment benefits you in two ways: Gap Analysis by comparing the “As-Is” BPM capability with the desired “To-Be” BPM capability along the various domains  (see Figure 1) Systematic Adoption by aligning evolution of BPM capability with its rollout in multiple phases (see Figure 2)

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  • Oracle SOA Partner Community Forum Lisbon, Portugal &ndash; April 21st 2010

    - by Jürgen Kress
    We would like to invite you to attend our SOA Partner Community Forum that will be in held in Lisbon, April 21, 2010 The Oracle SOA Partner Community Forum is a wonderful opportunity to: Meet with Oracle SOA and BPM Product management Exchange thoughts and knowledge with SOA and BPM experts Learn from successful SOA implementation Network within the Oracle SOA Partner Community During this highly informative event you can learn about partner success stories, participate in an array of breakout sessions, exchange information with other partners and enjoy a vibrant panel discussion. Places are limited, so register today. Registration only takes a few minutes and it is free of charge. By registration you will confirm that you will attend to the event. Seminar is free. In the event that you cancel your registration after April 16th 2010 Oracle may request that you will pay late cancellation fee of € 150. Please visit our website for further information. Alternatively, if you require assistance or have any queries please contact Jürgen Kress. Agenda 10:00     Welcome & Introduction 10:15     SOA Cloud presentation 11:15     SOA Partner Sales Campaign 12:30     Lunch break 13:15     Partner Reference Case 14:15     BPMN 2.0 15:00     Cocktail reception   Location: Lagoas Park Hotel 2740-245, Porto Salvo, Oeiras For partners with BPM 11g opportunities we will offer an advanced workshop on Thursday April 22nd and Friday April 23rd hosted by Clemens Utschig-Utschig. If you are interested please contact Jürgen Kress.   Quotes from previous SOA Partner Community Forums "The SOA Partner Community Forum was a first-rate event that provided a balanced agenda of vendor-specific and vendor-neutral content pertaining to modern-day service-oriented computing technologies and practices. I enjoyed the opportunity to provide an objective voice on the topics I consider most important for today's IT practitioners to fully leverage the many patterns, principles, and service technology innovations that comprise the next-generation SOA platform." Thomas Erl, SOA Systems Inc., SOASchool.com “The Community is an excellent forum for Partners to hear about each others success stories on SOA, especially BPEL and ODI” Jørn F. Schurink, Competence Expert Oracle Technologies Logica “The Community is the best source for information around Oracle SOA a wonderful platform with many interesting contacts and discussions”. Torsten Winterberg, Opitz Consulting “The regular meetings of the SOA Partner Community are a perfectly organized platform for learning the latest in Oracle SOA tooling by extraordinary speakers and for vivid discussions with practitioners about SOA challenges and design solutions. This is the best opportunity to build and deepen a network with the brightest and most passionate protagonists in Oracle SOA world in EMEA.” Hajo Normann, HP Services Technorati Tags: soa partner community forum,soa,event

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  • New Source Database Added for EBS 12 + 11gR2 Transportable Tablespaces

    - by John Abraham
    The Transportable Tablespaces (TTS) process was originally certified for the migration of E-Business Suite R12 databases going from a source database of 11gR1 or 11gR2 to a target of 11gR2. This requirement has now been expanded to include a source database of 10gR2 (10.2.0.5) - this will potentially save time for existing 10gR2 customers as they can remove on a crucial upgrade step prior to performing the platform migration. The migration process requires an updated Controlled patch delivered by the Oracle E-Business Suite Platform Engineering team, i.e. it requires a password obtainable from Oracle Support. We released the patch in this manner to gauge uptake, and help identify and monitor any customer issues due to the nature of this technology. This patch has been updated to now include supporting 10gR2 as a source database. Does it meet your requirements?Note that for migration across platforms of the same "endian" format, users are advised to use the Transportable Database (TDB) migration process instead for large databases. The "endian-ness" target platforms can be verified by querying the view V$DB_TRANSPORTABLE_PLATFORM using SQL*Plus (connected as sysdba) on the source platform:SQL>select platform_name from v$db_transportable_platform;If the intended target platform does not appear in the output, it means that it is of a different endian format from the source. Consequently. database migration will need to be performed via Transportable Tablespaces (for large databases) or export/import.The use of Transportable Tablespaces can greatly speed up the migration of the data portion of the database. However, it does not affect metadata, which must still be migrated using export/import. We recommend that users initially perform a test migration on their database, using export/import with the 'metrics=y' parameter. This will help identify the relative amounts of data and metadata, and provide a basis for assessing likely gains in timing. In general, the larger the amount of data (compared to metadata), the greater the reduction in downtime that can be expected from using TTS as a migration process. For smaller databases or for those that have relatively small data compared to metadata, TTS will not be as beneficial for cross endian migration and the use of export/import (datapump) for the whole database is recommended. Where can I find more information? Using Transportable Tablespaces to Migrate Oracle E-Business Suite Release 12 Using Oracle Database 11g Release 2 Enterprise Edition (My Oracle Support Document 1311487.1) Oracle Database Administrator's Guide 11g Release 2 (11.2) Related Articles Database Migration using 11gR2 Transportable Tablespaces Now Certified for EBS 12 New Source Databases Added for Transportable Tablespaces + EBS 11i 10gR2 Transportable Tablespaces Certified for EBS 11i Migrating E-Business Suite Release 11i Databases Between Platforms Migrating E-Business Suite Release 12 Databases Between Platforms

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  • Five Ideas: Project Management

    - by Sylvie MacKenzie, PMP
     Except from Profit Magazine “For everyone to put on the project manager hat and standardize the way every single thing is done means that now the whole organization is on the same page as to what needs to occur from the time a hurricane hits Haiti and when a boat pulls in to unload supplies.” —Rich D’Addario, consulting project manager in the Primavera Global Business Unit at Oracle, on helping AmeriCares deliver aid to Haiti “Primavera P6 Analytics generates information that can help organizations improve their utilization and trim down overall operating costs. But more importantly, it gives organizations improved visibility.” —Yasser Mahmud, vice president of product strategy and industry marketing in Oracle’s Primavera Global Business Unit “Organizations are constantly looking for ways to improve the speed and precision of their decisions and work without creating environments and systems that limit their personnel through rigid structures and inflexible processes. The latest release of Primavera Portfolio Management meets this demand by further streamlining processes and supporting enhanced decision-making, helping drive better value from portfolios. In addition, the new UI clearly demonstrates Oracle's commitment to providing a seamlessly integrated enterprise project portfolio management product suite.” —Mike Sicilia, senior vice president, Oracle's Primavera “Make it a business project, not an IT project. All levels of functional management must have ownership, responsibility, and accountability for the success of the implementation.” —from Eaton Operations Services Manager Marcos Baccetto's 9 Project Management Tips “AEC firms must strategically pursue standardization opportunities in the project management area while preserving the spirit of entrepreneurism and flexibility at an individual project manager level. An enterprise technology platform doesn't only help with standardization of key project management processes across the enterprise; it also improves performance management, team collaboration and client specific reporting at an individual project level.” —Maneesh Chhabra is a director of Industry Strategy and Insight at Oracle

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  • Installing Oracle Block Browser and Editor tool (bbed)

    What if you could directly read and manipulate data at the block level? Oracle provides such a tool to do exactly that, but you have to build it yourself. The Block Browser and Editor tool, or bbed for short, is your ticket into the contents of data blocks within an Oracle database.

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  • Why I Love the Social Management Platform I Use

    - by Mike Stiles
    Not long ago, I asked the product heads for the various components of the Oracle Social Cloud’s SRM to say what they thought was coolest about their component. And while they did a fine job, it was recently pointed out to me that no one around here uses the platform in a real-world setting more than I do, as I not only blog and podcast my brains out, I also run Oracle Social’s own social properties. Of course I’m pro-Oracle Social’s product. Duh. But if you can get around immediately writing this off as a puff piece, there are real reasons beyond my employment that the Oracle SRM works for me as a community manager. If it didn’t, I could have simply written about something else, like how people love smartphones or something genius like that. Post Grid I like seeing what I want to see. I’m difficult that way. Post grid lets me see all posts for all channels, with custom columns showing me how posts are doing. I can filter the grid by social channel, published, scheduled, draft, suggested, etc. Then there’s a pullout side panel that shows me post details, including engagement analytics. From the pullout, I can preview the post, do a quick edit, a full edit, or (my favorite) copy a post so I can edit it and schedule it for other times so I don’t have to repeat from scratch. I’m not lazy, just time conscious. The Post Creation Environment Given our post volume, I need this to be as easy as it can be. I can highlight which streams I want the post to go out on, edit for the individual streams, maintain a media library that’s easy to upload to and attach from, tag posts, insert links that auto-shorten to an orac.le shortlink, schedule with a nice calendar visual, geo-target, drop photos inline into Twitter, and review each post. Watching My Channels The Engage component of the Oracle SRM brings in and drops into a grid the activity that’s happening on all my channels. I keep this open round-the-clock. Again, I get to see only what I want; social network, stream, unread messages, engagement by how I labeled them, and date range. I can bring up a post with a click, reply, label it, retweet it, assign it, delete it, archive it, etc. So don’t bother trying to be a troll on my channels. Analytics Social publishing and engaging 24/7 would be pretty unrewarding if I couldn’t see how our audience was responding. Frankly, I get more analytics than I know what to do with (I’m a content creator, not a data analyst). But I do know what numbers I care about, and they’re available by channel, date range, and campaigns. I’m seeing fan count, sources and demographics. I’m seeing engagement, what kinds of posts are getting engagement, and top engagers. I’m seeing my reach, both organic and paid. I’m seeing how individual posts performed in terms of engagement and virality, and posting time/date insight. Have I covered all the value propositions? I’ve covered pathetically few of them. It would be impossible in blog length to give shout-outs to the vast number of features and functionalities. From organizing teams and managing permissions with Workflow to the powerful ability to monitor topics (and your competition) across the web in Listen, it’s a major, and increasingly necessary, weapon in your social marketing arsenal. The life of a Community Manager is not for everybody. So if the Oracle SRM can actually make a Community Manager’s life easier, what’s not to love? I invite you to take a look at and participate in our Oracle Social Cloud social channels! Facebook Twitter YouTube Google Plus LinkedIn Daily Podcast on iHeartRadio @mikestiles @oraclesocial Photo: freeimages.com

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