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  • The Evolution of Internet Marketing and Search Engine Optimization

    Search Engine Optimization (SEO) is a process of increasing the quality and volume of traffic to a website via a search engine result which is purely organic and not paid. The higher the website appears on a search result, the greater the chance of traffic going to the website. Therefore not only does it create a web presence for a website but has spawned a global industry of advertising and search engine optimization.

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  • Social Media Marketing Needed For Search Engine Optimization

    In John Jantsch's book "The Referral Engine" talking about search engine optimization he says: "It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media. (The flip side is that the organizations that take advantage of social media can dominate, particularly within industries slow to adapt.)"

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  • Local Search Marketing Services

    As a small business owner, you are most likely an expert in your field. You know your trade, and have found offline advertising techniques that work for your business. But is there another way to gain leads, attract new customers and build your reputation to the masses?

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  • SEO (Search Engine Optimization) - The Web's Leading Internet Marketing Strategy

    According to the Google logs, Google, the most used search engine in the US, has over 2 billion searches a day and has dramatically decreased the use of a phone book. Fact is that, the internet has changed the way we experience advertising and many businesses have not taken advantage of it yet, especially SEO. But what is search engine optimization and how can you take advantage of it?

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  • Increasing Site Traffic Through Interactive Marketing

    Many of the usual advertising methods are no longer working on the everyday audience. People tend to avoid being advertised to, or ignore these ads completely, and many advertisers are taking note of this. Utilizing Internet advertising channels and campaigns are essential to establishing your brand and getting in touch with customers, even if you do not sell your products or services online.

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  • Local Search Engine Marketing - Is it Necessary?

    As an entrepreneur our endeavor should be to represent our produces on the web aptly and appropriately. Search Engine Optimization is a set of techniques that improves the prospects of your website's visibility in search results produced by the leading search engines.

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  • Local Search Engine Marketing - Is it Necessary?

    As an entrepreneur our endeavor should be to represent our produces on the web aptly and appropriately. Search Engine Optimization is a set of techniques that improves the prospects of your website's visibility in search results produced by the leading search engines.

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  • Organic SEO Marketing Defined

    Without SEO you wouldn't be able to locate any of the millions of pages online. Search Engine Optimization (SEO) is the process that must be used to direct traffic to a website; it is really what fuels the Internet. SEO connects everyone who is looking for anything with the pages that they need to see.

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  • What should a conference newbie bring to make the most out of their first conference?

    - by skarnis
    I am planning to attend my first developer conference (Microsoft TechDays 2008 in Toronto). I have been looking around for suggestions so that I can prepare and make the most out of my first developer conference. Many articles make suggestions about asking questions, getting involved, being social. These are great! I am also wondering about physical items. I have seen many conference photos with most of the audience having their laptops. Are they just taking notes? Are they working on a problem during the session? Are these photos just during a break and everyone is catching up on blogs/email/outside contact? Thank you StackOverflow-ers (StackOverflow-ites?)

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  • There was no endpoint listening at http://localhost:49481/Marketing.svc that could accept the message

    - by duckmike
    I have a Marketing service running locally through port 49481 and through IIS on port 65000. Either way when I try to debug into that service, I get an error message - {"There was no endpoint listening at http:/localhost:49481/Marketing.svc that could accept the message. This is often caused by an incorrect address or SOAP action. See InnerException, if present, for more details."} My inner exception is - {"The remote server returned an error: (404) Not Found."} I can open that service address, http:/localhost:49481/Marketing.svc, through a browser and I get a message that it's running ok. My config file is set up like - <endpoint address="http://localhost:49481/Marketing.svc" binding="basicHttpBinding" bindingConfiguration="BasicHttpBinding_IMarketing" contract="SunriseMarketing.IMarketing" name="BasicHttpBinding_IMarketing" /> What am I missing?

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  • BI Applications Test Drive: Joint Partner+Oracle Go To Market Initiatives

    - by Mike.Hallett(at)Oracle-BI&EPM
     A challenge you may be facing is how to easily show the business value of BI to a set of customers.  The key we find to achieve this is to show best in class business analytic examples specific to a business person's role and needs - e.g. "HR analytics" for HR professionals, "Spend Analytics" for procurement professionals, and so on. We have created for you, our specialised partners, the ability to run Oracle BI Applications Test Drive Workshops for your customers. These are carefully scripted to allow a customer business person (usually not IT) to navigate for themselves around a series of dashboards and analysis targetted to show how BI can help their business and drive ROI. These Oracle BI Applications Test Drive kits (in English) are now downloadable from our OMS4P/OPN portal . See it by clicking on this link:http://www.oracle.com/partners/secure/marketing/bi-apps-test-drive-519829.htmlThis kit translation into Italian, French, Spanish and German will be added to this portal soon. NOTE: These are not designed for "training" customers: they really address the need for an effective call to action for any customer you talk to who is in the early stages of exploring their options and the business benefits of a BI project, especially if they are already an Oracle applications customer (eBusiness suite, Peoplesoft, Siebel, JDE). For more demand generation kits see another blog article "Joint Partner+Oracle Go To Market Initiatives: BI Customer Event Kits"

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  • As a developer, how do I learn sales? [closed]

    - by Dan Abramov
    I quit the company I was working for to pursuit an opportunity as a startup, and I believe in our product. I'm sure it's going to be great if we attract some customers first to keep going. (I don't want funding.) Our product is targeted at private schools and courses, and helps organize the mess other LMSs introduce. The problem is, our team is basically just me and I have very little idea about sales and marketing. I can do reasonably good copywriting but I'm sure I can do better—and being nervous or too techy in a real world conversation with the client doesn't help. I want to get better, in fact, a lot better at negotiating with clients and pitching my product. I did look for some “sales articles” on the web, and a lot of what I found is plain bullshit on SEO-engineered websites promoting books or $5000 courses. What I need instead is a developer's perspective on how to sale a product you think is great. What are typical programmer's mistakes and misconceptions about sales, and how to avoid them? How do you evolve into a reasonably great salesman? I can't believe it's in the mindset and unlearnable. Your own experience, combined with great articles available on the web is most welcome. To Future Readers The question got closed because it is not a good fit for this site. I found some helpful tips in a similar question asked on a sister StackExchange site about startups: I'm a terrible salesperson. What can I do about it?

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  • guidline for promoting a web forum or portal

    - by Hafiz
    I am a web application developer, have developed a lot of sites, portal and apps for clients. Now I want to have own such sites that with which I can do business. But I don't know what are steps to do so. What I know is make a site or portal. But what after that? There are lot of people having so much traffic on sites built with some simple open source. Many of them are forums. I also wanted to start a forum and a web portal. I can develop that or can have open source. But what after that? Content entry and SEO? Is it all to promote a portal or site? Do SEO nowadays work ? or it is all about marketing and advertising? I have no idea about that so please tell what you guys suggest. thanks for every one's opinion in advance.

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  • Sales & Marketing Summit 2012. Lo avete perso? Rimediamo subito.

    - by Silvia Valgoi
    Lo scorso 28 marzo si è svolto l'appuntamento dedicato alle aziende che vogliono  ripensare i processi di Vendita, Marketing e Supporto alla Clientela, facendo leva sui nuovi paradigmi quali Social Networking , Web 2.0, e-commerce, mobilità e multinacanalità, Cloud computing. Dello straordinario intervento del Prof. Enrico Finzi sul valore dell'Innovazione e sui 10 fattori di Leadership indispensabili per mantenere la prioria competività sul mercato, soprattutto nei periodi storici negativi, non abbiamo documentazione (è stato fatto a braccio) ma a presto pubblicheremo una sua intervista. Nella documentazione potete ritrovare i temi trattati durante gli speech in plenaria e le sessioni di approfondimento  Oracle Fusion CRM, la soluzione di nuova generazione per migliorare e incrementare l'efficacia dei processi di Vendita e Marketing. Oracle Sales & Marketing Summit - Fusion CRM View more presentations from Oracle Apps - Italia . I processi più innovativi di Customer Experience. Oracle Sales & Marketign Summit - Customer Experience View more presentations from Oracle Apps - Italia . Ask the Expert: e-commerce, Ask the Expert: knowledge management, Oracle Sales & Marketing Summit - Knowledge Management View more presentations from Oracle Apps - Italia . Ask the Expert:marketing & loyalty, Oracle Sales & Marketing Summit - Marketing & Loyalty View more presentations from Oracle Apps - Italia . Ask the Expert: Policy Automation  Ask the Expert: Fusion CRM Oracle Sales & Marketing Summit: Fusion CRM Demo View more presentations from Oracle Apps - Italia .

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