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• Statistical and Financial Considerations in Website Optimization

  Have you tried several different methods to drive traffic to your sites with limited or no success? Well today Marcia Gulesian is to show us this emerging approach that uses statistics and user input to help you achieve your goal.

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• What is a Long Tail Keyword?

  Did you know that a long tail keyword will out convert a root keyword 9 times out of 10. In this article, I will discuss the reasons why the long tail is a better keyword to chase than the more common methods of chasing the root.

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• Oracle redonne un élan au Projet Lambda sur Java 7 et les closures : Interface evolution via "public

  Bonjour, Depuis quelques temps, on n'entendait plus trop parler des Closures et de leur ajout à Java 7. En réponse à David Flanagan qui s'inquiétait récemment du silence d'Oracle et de la stagnation du Project Lambda, Brian Goetz (Oracle) a soumis il y a quelques jours un document de réflexion sur la notion de virtual extension methods permettant d'ajouter sur une interface existante de nouvelles méthodes (avec des implémentations par défaut) sans casser le contrat avec le code existant.

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• Silverlight Cream for May 27, 2010 -- #871

  - by Dave Campbell

  In this Issue: Phil Middlemiss, Max Paulousky, Jeff Wilcox, David Anson, René Schulte, Xianzhong Zhu, Jeff Handley, John Papa, Jeremy Likness, and Marlon Grech. Shoutouts: SilverLaw has a great demo at the Expression Gallery, and we're all going to look forward to the blog post explaining it: Flexible Surface Effect SilverLaw> has another use for the above in this text morphing Effect: Morphing Text Effect Matthias Shapiro contributed a chapter for a book on Visualization and it's available as a free download: Free Chapter From Beautiful Visualization Andy Beaulieu has a demo up as almost a spoiler for a future Coding4Fun app... and how cool is this: Shuffleboard: A Windows Phone 7 Sample Game From SilverlightCream.com: Separating Content and Presentation with the ContentControl Phil Middlemiss' latest is out on SilverlightShow and is all about the ContentControl and separating layout and content ... demo project source included Search Engine Optimization (SEO) for Silverlight Applications. Part 1 Max Paulousky has part one of a long series he's starting on a demo project to explain a bunch of MEF, MVVM, and WCF RIA concepts. This first one contains the overview and also discusses SEO. There is a link to the app and material in the post if you read Russian :) Updated Silverlight Unit Test Framework bits for Windows Phone and Silverlight 3 Jeff Wilcox has available updated Unit Test bits for Silverlight 3 -- read that as WP7... read the rest of the information on his post. Easily animate orientation changes for any Windows Phone application with this handy source code David Anson has some code up that you're going to want if you're programming WP7 ... just watch the video ... you'll be downloading the code just like I did :) SilverShader – Introduction to Silverlight and WPF Pixel Shaders René Schulte has a post up at Coding4Fun about PixelShaders... how to write them and an application that uses them... this is a great long tutorial... a must read. Developing Freecell Game Using Silverlight 3 Part 2 Xianzhong Zhu has part 2 of his FreeCell game development posted ... lots of detailed descriptions and code, plus all the code of course! Async Validation with RIA Services Jeff Handley has a post up that is sort of a follow-on to a year-old post on async validation with RIA services and DataForm and how it's all much easier now in SL4. Learning Blend with .toolbox (Silverlight TV #29) John Papa and Arturo Toledo discuss .toolbox in Silverlight TV #29 -- have you made yourself an avatar yet? ... well go get on-board with this great learning tool! Silverlight Out of Browser Dynamic Modules in Offline Mode OOB isn't difficult, dynamic modules can become a bit more, but what if you're OOB... ok what if you're OOB and offline? ... Jeremy Likness has a possible solution for this with an OfflineCatalog. MEFedMVVM v1.0 Explained Marlon Grech has a great into to MEFedMVVM in this post. If you're trying to get your head around MEF and MVVM in either WPF or Silverlight, here's a good starting point. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• Do MORE with WebCenter

  - by Michael Snow

  WEBCAST THURSDAY!! 03/22/12 Do you need to lower costs? Raise Productivity? Foster Innovation? Improve Online Engagement? But you’re still stuck with Documentum? Step away from the ledge – there is hope – let us help you. Top 4 Content Imperatives · Lower Costs - Reduce labor, maintenance fees, storage and electrical consumption · Raise Productivity - Automation and integration, communication, findability · Foster Innovation - Enable collaboration, expertise location · Improve Online Engagement – enable user-driven, dynamic marketing initiatives With the coming technology wave we see four content imperatives. Every organization has had to reduce costs, cost cutting has become a way of life. Everyone is working three jobs as positions are eliminated. And so we have to reduce labor, reduce maintenance, and reduce money we are wasting on things like storing content that is redundant or no longer useful. We also, to fill that gap, need to raise productivity. Knowledge workers represent the fastest growing segment of the workforce, accounting for 40%-75% of the employees at organizations in sectors like financial services, life sciences, healthcare and retail.  What’s more, their wages total 18 percent of the United States GDP. And so we can’t afford information systems that don’t let our top performers be the best they can be. We look to automate the content processes, provide ways to integrate that content into our processes, provide communication to make decisions, and to make content more findable so people can make the right decision and move the process forward. And really to get ourselves out of the current financial status, we can only cut costs so far. We have to innovate out of economic tough times – to find new products and new markets. And to enable the innovation process, we have to enable collaboration and expertise location. So much of innovation is about building on innovations that have come before. To solve problems, we have to be able to find what our organization has already created. We find that problems we need to solve have already been solved if we can find the right document, the right person. So we have to provide systems that enable us to stand on the shoulders of our organization’s accomplishments. Good content drives great marketing. Online engagement is growing as an absolute necessity for modern growing marketing organizations that require the business users be enabled for dynamic marketing content creation, updates and targeted content creation and management. Unfortunately – if you are currently stuck with Documentum, you are really lacking in your Web Experience Management capabilities. Documentum previously used FatWire for web publishing. Now FatWire is part of Oracle. Oracle provides powerful web engagement capabilities: Increase sales and loyalty by optimizing online engagement Create, manage and moderate contextually relevant, targeted and interactive online experiences Optimize customer engagement across, web, mobile and social channels Manage large scale multichannel global online presence with integration to enterprise applications Enable business users to control their content and make their own updates Publish content from native files – enable navigation of project documents, procedures, policy information Enable content display and updates from existing web applications – one click to drag and drop content management functionality So you get the ability to self-publish information and make it navigable, to move the process of publishing from IT to business users, and the ability to address a whole new area of user engagement with web experience management. So… if you are still stuck with Documentum and don’t know what to do – contact us – not only will Oracle help you step away from the ledge, but also with the MoveOff Documentum program, we are offering you a way – trade-in your Documentum licenses for a 100% credit on Oracle WebCenter. How’s that for a nice bonus? It’s time to stop maintaining Documentum, and to start innovating with Oracle WebCenter. Learn More Here! To learn more about what Oracle WebCenter can offer you today – join us for a webcast – your eyes will be opened to all that’s possible. Do More with WebCenter: Extend Beyond Content Management

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• Threading Overview

  - by ACShorten

  One of the major features of the batch framework is the ability to support multi-threading. The multi-threading support allows a site to increase throughput on an individual batch job by splitting the total workload across multiple individual threads. This means each thread has fine level control over a segment of the total data volume at any time. The idea behind the threading is based upon the notion that "many hands make light work". Each thread takes a segment of data in parallel and operates on that smaller set. The object identifier allocation algorithm built into the product randomly assigns keys to help ensure an even distribution of the numbers of records across the threads and to minimize resource and lock contention. The best way to visualize the concept of threading is to use a "pie" analogy. Imagine the total workset for a batch job is a "pie". If you split that pie into equal sized segments, each segment would represent an individual thread. The concept of threading has advantages and disadvantages: Smaller elapsed runtimes - Jobs that are multi-threaded finish earlier than jobs that are single threaded. With smaller amounts of work to do, jobs with threading will finish earlier. Note: The elapsed runtime of the threads is rarely proportional to the number of threads executed. Even though contention is minimized, some contention does exist for resources which can adversely affect runtime. Threads can be managed individually – Each thread can be started individually and can also be restarted individually in case of failure. If you need to rerun thread X then that is the only thread that needs to be resubmitted. Threading can be somewhat dynamic – The number of threads that are run on any instance can be varied as the thread number and thread limit are parameters passed to the job at runtime. They can also be configured using the configuration files outlined in this document and the relevant manuals.Note: Threading is not dynamic after the job has been submitted Failure risk due to data issues with threading is reduced – As mentioned earlier individual threads can be restarted in case of failure. This limits the risk to the total job if there is a data issue with a particular thread or a group of threads. Number of threads is not infinite – As with any resource there is a theoretical limit. While the thread limit can be up to 1000 threads, the number of threads you can physically execute will be limited by the CPU and IO resources available to the job at execution time. Theoretically with the objects identifiers evenly spread across the threads the elapsed runtime for the threads should all be the same. In other words, when executing in multiple threads theoretically all the threads should finish at the same time. Whilst this is possible, it is also possible that individual threads may take longer than other threads for the following reasons: Workloads within the threads are not always the same - Whilst each thread is operating on the roughly the same amounts of objects, the amount of processing for each object is not always the same. For example, an account may have a more complex rate which requires more processing or a meter has a complex amount of configuration to process. If a thread has a higher proportion of objects with complex processing it will take longer than a thread with simple processing. The amount of processing is dependent on the configuration of the individual data for the job. Data may be skewed – Even though the object identifier generation algorithm attempts to spread the object identifiers across threads there are some jobs that use additional factors to select records for processing. If any of those factors exhibit any data skew then certain threads may finish later. For example, if more accounts are allocated to a particular part of a schedule then threads in that schedule may finish later than other threads executed. Threading is important to the success of individual jobs. For more guidelines and techniques for optimizing threading refer to Multi-Threading Guidelines in the Batch Best Practices for Oracle Utilities Application Framework based products (Doc Id: 836362.1) whitepaper available from My Oracle Support

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• How do you exclude yourself from Google Analytics on your website using cookies?

  - by Keoki Zee

  I'm trying to set up an exclusion filter with a browser cookie, so that my own visits to my don't show up in my Google Analytics. I tried 3 different methods and none of them have worked so far. I would like help understanding what I am doing wrong and how I can fix this. Method 1 First, I tried following Google's instructions, http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55481, for excluding traffic by Cookie Content: Create a new page on your domain, containing the following code: <body onLoad="javascript:pageTracker._setVar('test_value');"> Method 2 Next, when that didn't work, I googled around and found this Google thread, http://www.google.com/support/forum/p/Google%20Analytics/thread?tid=4741f1499823fcd5&hl=en, where the most popular answer says to use a slightly different code: SHS Analytics wrote: <body onLoad="javascript:_gaq.push(['_setVar','test_value']);"> Thank you! This has now set a __utmv cookie containing "test_value", whereas the original: pageTracker._setVar('test_value') (which Google is still recommending) did not manage to do that for me (in Mac Safari 5 and Firefox 3.6.8). So I tried this code, but it didn't work for me. Method 3 Finally, I searched StackOverflow and came across this thread, http://stackoverflow.com/questions/3495270/exclude-my-traffic-from-google-analytics-using-cookie-with-subdomain, which suggests that the following code might work: <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setVar', 'exclude_me']); _gaq.push(['_setAccount', 'UA-xxxxxxxx-x']); _gaq.push(['_trackPageview']); // etc... </script> This script appeared in the head element in the example, instead of in the onload event of the body like in the previous 2 examples. So I tried this too, but still had no luck with trying to exclude myself from Google Analytics. Re-iterate question So, I tried all 3 methods above with no success. Am I doing something wrong? How can I exclude myself from my Google Analytics using an exclusion cookie for my browser?

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• Returning null vs Throwing exceptions

  - by Svish

  Is in a bit of disagreement with a more experienced developer on this issue, and was wondering what you guys here think about this. Environment is Java, EJB 3, services, etc. The code I wrote calls a service to get things and to create things. Problem was that I got null pointer exceptions in places that didn't make sense. For example when I asked the service to create an object, I got null back. And when I tried to look up an object with an id I knew existed, I still got null back. Was like it was ignoring me. Spent some time trying to figure out what was wrong in my code (since I'm less experienced I usually assume I have messed up). Turns out the reason was security. If the user principal using my service didn't have the right permissions to use the service I called from my service, then that service simply returned null. The services that are here already are usually not documented either, so this is just something you have to know... somehow... So here is the thing: I mean that this is rather confusing as a developer interacting with this service. To me it would make much more sense if that service thew an exception which would tell me that hey, you don't have the proper permissions to get info about this thing or to create this new thing. I would then immediately know why my service wasn't working as expected. However, he argued that asking is not wrong. Exceptions should only be thrown when there is an error and asking for a thing is not an error. Even if you don't have permission to "see" that the thing you asked for. The things are often looked up in a GUI by users and for those users not having the right permissions, these things simply "do not exist". So, in short: Asking is not wrong, hence no exception. Get methods return null because to those users those things "doesn't exist". Create methods return null because nothing was created, since the user wasn't allowed to create anything. So, what do you guys think? Is this normal and/or good practice? I prefer exceptions as I prefer throwing and catching exceptions because I find it much easier to know what's going on. So I would for example also prefer to throw a NotFoundException if you asked for an id which didn't exist, rather than returning null. Anyways, just curious to what others think about this as I'm not the most experienced developer yet.

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• Keyword Optimization Tips That Work

  As an online marketer or business owner who is advertising and promoting products and services online, one of the significant selling methods you ought to be acquainted with and be aware of is on page keyword optimization. Keyword optimization is an essential part in the SEO process.

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• Using Article Sites For SEO Google Ranking

  Article marketing is one of the highly awarding methods for online marketing and it can also help you achieve good SEO Google Ranking. With the various article directories you can get a good amount of marketing done however with a little more focus and attention you will be able to use all features that are offered by these directories.

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• When you should and should not use the 'new' keyword?

  - by skizeey

  I watched a Google Tech Talk presentation on Unit Testing, given by Misko Hevery, and he said to avoid using the new keyword in business logic code. I wrote a program, and I did end up using the new keyword here and there, but they were mostly for instantiating objects that hold data (ie, they didn't have any functions or methods). I'm wondering, did I do something wrong when I used the new keyword for my program. And where can we break that 'rule'?

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• Revision Methodology for Developer Post as Entry Level

  - by Demla Pawan

  I had revised all basic concepts of my computer science ciriculum like: Core Java(basics),SQL(basics),C++(basics),XHTML,PHP(basics),Datastructures(basics) and what I need to do,and How to do, as their may be fault in my preparation methods for revision session's, So can Anybody suggest Methodology to revise those technical things,to which you are not in touch at present, but you can write basic programs or have used 1-2 years ago. And also can U suggest some Quick revision links on Net for various technologies mentioned above.

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• Unit testing in Django

  - by acjohnson55

  I'm really struggling to write effective unit tests for a large Django project. I have reasonably good test coverage, but I've come to realize that the tests I've been writing are definitely integration/acceptance tests, not unit tests at all, and I have critical portions of my application that are not being tested effectively. I want to fix this ASAP. Here's my problem. My schema is deeply relational, and heavily time-oriented, giving my model object high internal coupling and lots of state. Many of my model methods query based on time intervals, and I've got a lot of auto_now_add going on in timestamped fields. So take a method that looks like this for example: def summary(self, startTime=None, endTime=None): # ... logic to assign a proper start and end time # if none was provided, probably using datetime.now() objects = self.related_model_set.manager_method.filter(...) return sum(object.key_method(startTime, endTime) for object in objects) How does one approach testing something like this? Here's where I am so far. It occurs to me that the unit testing objective should be given some mocked behavior by key_method on its arguments, is summary correctly filtering/aggregating to produce a correct result? Mocking datetime.now() is straightforward enough, but how can I mock out the rest of the behavior? I could use fixtures, but I've heard pros and cons of using fixtures for building my data (poor maintainability being a con that hits home for me). I could also setup my data through the ORM, but that can be limiting, because then I have to create related objects as well. And the ORM doesn't let you mess with auto_now_add fields manually. Mocking the ORM is another option, but not only is it tricky to mock deeply nested ORM methods, but the logic in the ORM code gets mocked out of the test, and mocking seems to make the test really dependent on the internals and dependencies of the function-under-test. The toughest nuts to crack seem to be the functions like this, that sit on a few layers of models and lower-level functions and are very dependent on the time, even though these functions may not be super complicated. My overall problem is that no matter how I seem to slice it, my tests are looking way more complex than the functions they are testing.

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• Live Event: OTN Architect Day: Cloud Computing - Two weeks and counting

  - by Bob Rhubart

  In just two weeks architects and others will gather at the Oracle Conference Center in Redwood Shores, CA for the first Oracle Technology Network Architect Day event of 2013. This event focuses on Cloud Computing, and features sessions specifically focused on real-world examples of the implementation of cloud computing. When: Tuesday July 9, 2013              8:30am - 12:30pm Where: Oracle Conference Center              350 Oracle Pkwy              Redwood City, CA 94065 Register now. It's free! Here's the agenda: 8:30am - 9:00am Registration and Continental Breakfast 9:00am - 9:45am Keynote 21st Century IT | Dr. James Baty VP, Global Enterprise Architecture Program, Oracle Imagine a time long, long ago. A time when servers were certified and dedicated to specific applications, when anything posted on an enterprise web site was from restricted, approved channels, and when we tried to limit the growth of 'dirty' data and storage. Today, applications are services running in the muti-tenant hybrid cloud. Companies beg their customers to tweet them, friend them, and publicly rate their products. And constantly analyzing a deluge of Internet, social and sensor data is the key to creating the next super-successful product, or capturing an evil terrorist. The old IT architecture was planned, dedicated, stable, controlled, with separate and well-defined roles. The new architecture is shared, dynamic, continuous, XaaS, DevOps. This keynote session describes the challenges and opportunities that the new business / IT paradigms present to the IT architecture and architects. 9:45am - 10:30am Technical Session Oracle Cloud: A Case Study in Building a Cloud | Anbu Krishnaswami Enterprise Architect, Oracle Building a Cloud can be challenging thanks to the complex requirements unique to Cloud computing and the massive scale typically associated with Cloud. Cloud providers can take an Infrastructure as a Service (IaaS) approach and build a cloud on virtualized commodity hardware, or they can take the Platform as a Service (PaaS) path, a service-oriented approach based on pre-configured, integrated, engineered systems. This presentation uses the Oracle Cloud itself as a case study in the use of engineered systems, demonstrating how the technical design of engineered systems is leveraged for building PaaS and SaaS Cloud services and a Cloud management infrastructure. The presentation will also explore the principles, patterns, best practices, and architecture views provided in Oracle's Cloud reference architecture. 10:30 am -10:45 am Break 10:45am-11:30am Technical Session Database as a Service | Michael Timpanaro-Perrotta Director, Product Management, Oracle Database Cloud New applications are now commonly built in a Cloud model, where the database is consumed as a service, and many established business processes are beginning to migrate to database as a service (DBaaS). This adoption of DBaaS is made possible by the availability of new capabilities in the database that enable resource pooling, dynamic resource management, model-based provisioning, metered use, and effective quality-of-service controls. This session will examine the catalog of database services at a large commercial bank to understand how these capabilities are enabling DBaaS for a wide range of needs within the enterprise. 11:30 am - 12:00 pm Panel Q&A Dr. James Baty, Anbu Krishnaswami, and Michael Timpanaro-Perrotta respond to audience questions. Registration is free, but seating is limited, so register now.

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• Live Event: OTN Architect Day: Cloud Computing - Two weeks and counting

  - by Bob Rhubart

  In just two weeks architects and others will gather at the Oracle Conference Center in Redwood Shores, CA for the first Oracle Technology Network Architect Day event of 2013. This event focuses on Cloud Computing, and features sessions specifically focused on real-world examples of the implementation of cloud computing. When: Tuesday July 9, 2013              8:30am - 12:30pm Where: Oracle Conference Center              350 Oracle Pkwy              Redwood City, CA 94065 Register now. It's free! Here's the agenda: 8:30am - 9:00am Registration and Continental Breakfast 9:00am - 9:45am Keynote 21st Century IT | Dr. James Baty VP, Global Enterprise Architecture Program, Oracle Imagine a time long, long ago. A time when servers were certified and dedicated to specific applications, when anything posted on an enterprise web site was from restricted, approved channels, and when we tried to limit the growth of 'dirty' data and storage. Today, applications are services running in the muti-tenant hybrid cloud. Companies beg their customers to tweet them, friend them, and publicly rate their products. And constantly analyzing a deluge of Internet, social and sensor data is the key to creating the next super-successful product, or capturing an evil terrorist. The old IT architecture was planned, dedicated, stable, controlled, with separate and well-defined roles. The new architecture is shared, dynamic, continuous, XaaS, DevOps. This keynote session describes the challenges and opportunities that the new business / IT paradigms present to the IT architecture and architects. 9:45am - 10:30am Technical Session Oracle Cloud: A Case Study in Building a Cloud | Anbu Krishnaswami Enterprise Architect, Oracle Building a Cloud can be challenging thanks to the complex requirements unique to Cloud computing and the massive scale typically associated with Cloud. Cloud providers can take an Infrastructure as a Service (IaaS) approach and build a cloud on virtualized commodity hardware, or they can take the Platform as a Service (PaaS) path, a service-oriented approach based on pre-configured, integrated, engineered systems. This presentation uses the Oracle Cloud itself as a case study in the use of engineered systems, demonstrating how the technical design of engineered systems is leveraged for building PaaS and SaaS Cloud services and a Cloud management infrastructure. The presentation will also explore the principles, patterns, best practices, and architecture views provided in Oracle's Cloud reference architecture. 10:30 am -10:45 am Break 10:45am-11:30am Technical Session Database as a Service | Michael Timpanaro-Perrotta Director, Product Management, Oracle Database Cloud New applications are now commonly built in a Cloud model, where the database is consumed as a service, and many established business processes are beginning to migrate to database as a service (DBaaS). This adoption of DBaaS is made possible by the availability of new capabilities in the database that enable resource pooling, dynamic resource management, model-based provisioning, metered use, and effective quality-of-service controls. This session will examine the catalog of database services at a large commercial bank to understand how these capabilities are enabling DBaaS for a wide range of needs within the enterprise. 11:30 am - 12:00 pm Panel Q&A Dr. James Baty, Anbu Krishnaswami, and Michael Timpanaro-Perrotta respond to audience questions. Registration is free, but seating is limited, so register now.

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• The Best Way to Build Backlinks - A List of 36 Sites to Get Backlinks

  Every webmaster can understand the meaning of backlinks. We need backlinks to rank our sites higher in Google and other search engines. Search engines count the number of backlinks for a web page and assign a rank to it in in search results. Hence, every webmaster always look to get as many backlinks as possible. In this article I explained few free methods of getting links.

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• 7 Tips For Strong On Page SEO

  On page SEO is the first thing a webmaster should consider when planning the marketing of his website. Follow these simple yet effective methods to give your SEO campaign a kick start.

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• How to determine character's foot contact point on a uniform triangle mesh terrain?

  - by xenon

  For a terrain that is modelled by a heightmap with a uniform triangle mesh, what are some techniques I could use to determine the contact point of the foot of a character standing on the terrain? Since the terrain's Y values are altered by the heightmap, they won't be flat any more. As the character moves on the terrain, it has to know at which values of Y-value its foot should be. Conceptually, what are some methods and techniques to determine the contact point of the character's foot standing on the terrain?

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• Dominating Search Results With Local SEO

  Local Businesses are turning to local SEO services to obtain high placement with the major search engines. With tens of millions of websites currently online, dominant placement with the search engines is vital for online success. To obtain high placement within search engine results, you will need to deploy proven search engine optimization methods.

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• Stuck with Documentum Still? Do MORE with Oracle WebCenter!

  - by Michael Snow

  WEBCAST TODAY!! 03/22/12 Do you need to lower costs? Raise Productivity? Foster Innovation? Improve Online Engagement? But you’re still stuck with Documentum? Step away from the ledge – there is hope – let us help you. Top 4 Content Imperatives · Lower Costs - Reduce labor, maintenance fees, storage and electrical consumption · Raise Productivity - Automation and integration, communication, findability · Foster Innovation - Enable collaboration, expertise location · Improve Online Engagement – enable user-driven, dynamic marketing initiatives With the coming technology wave we see four content imperatives. Every organization has had to reduce costs, cost cutting has become a way of life. Everyone is working three jobs as positions are eliminated. And so we have to reduce labor, reduce maintenance, and reduce money we are wasting on things like storing content that is redundant or no longer useful. We also, to fill that gap, need to raise productivity. Knowledge workers represent the fastest growing segment of the workforce, accounting for 40%-75% of the employees at organizations in sectors like financial services, life sciences, healthcare and retail.  What’s more, their wages total 18 percent of the United States GDP. And so we can’t afford information systems that don’t let our top performers be the best they can be. We look to automate the content processes, provide ways to integrate that content into our processes, provide communication to make decisions, and to make content more findable so people can make the right decision and move the process forward. And really to get ourselves out of the current financial status, we can only cut costs so far. We have to innovate out of economic tough times – to find new products and new markets. And to enable the innovation process, we have to enable collaboration and expertise location. So much of innovation is about building on innovations that have come before. To solve problems, we have to be able to find what our organization has already created. We find that problems we need to solve have already been solved if we can find the right document, the right person. So we have to provide systems that enable us to stand on the shoulders of our organization’s accomplishments. Good content drives great marketing. Online engagement is growing as an absolute necessity for modern growing marketing organizations that require the business users be enabled for dynamic marketing content creation, updates and targeted content creation and management. Unfortunately – if you are currently stuck with Documentum, you are really lacking in your Web Experience Management capabilities. Documentum previously used FatWire for web publishing. Now FatWire is part of Oracle. Oracle provides powerful web engagement capabilities: Increase sales and loyalty by optimizing online engagement Create, manage and moderate contextually relevant, targeted and interactive online experiences Optimize customer engagement across, web, mobile and social channels Manage large scale multichannel global online presence with integration to enterprise applications Enable business users to control their content and make their own updates Publish content from native files – enable navigation of project documents, procedures, policy information Enable content display and updates from existing web applications – one click to drag and drop content management functionality So you get the ability to self-publish information and make it navigable, to move the process of publishing from IT to business users, and the ability to address a whole new area of user engagement with web experience management. So… if you are still stuck with Documentum and don’t know what to do – contact us – not only will Oracle help you step away from the ledge, but also with the MoveOff Documentum program, we are offering you a way – trade-in your Documentum licenses for a 100% credit on Oracle WebCenter. How’s that for a nice bonus? It’s time to stop maintaining Documentum, and to start innovating with Oracle WebCenter. Learn More Here! To learn more about what Oracle WebCenter can offer you today – join us for a webcast – your eyes will be opened to all that’s possible. Do More with WebCenter: Extend Beyond Content Management

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• How can I screen clients that try to register multiple times?

  - by Aba Dov

  My company offers a bonus to every client that register. We would like to prevent people from abusing this by registering several times. we thought about filtering clients by ip (there is a problem with workplaces where all stations have the same ip) cookies (if cookies are not allowed we might lose a client) I would like your opinions on these two methods and will be glad to hear about new ones. thanks

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• Six Tips That Will Change Your Landing Page Conversion Rates

  Tips serve their purpose but are of limited benefit, which is why it is better to offer methods. Making your action buttons bigger, cutting your copy in half or making the page 'cleaner' are all good points, but they do not apply to everyone equally.

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• What are the software design essentials? [closed]

  - by Craig Schwarze

  I've decided to create a 1 page "cheat sheet" of essential software design principles for my programmers. It doesn't explain the principles in any great depth, but is simply there as a reference and a reminder. Here's what I've come up with - I would welcome your comments. What have I left out? What have I explained poorly? What is there that shouldn't be? Basic Design Principles The Principle of Least Surprise – your solution should be obvious, predictable and consistent. Keep It Simple Stupid (KISS) - the simplest solution is usually the best one. You Ain’t Gonna Need It (YAGNI) - create a solution for the current problem rather than what might happen in the future. Don’t Repeat Yourself (DRY) - rigorously remove duplication from your design and code. Advanced Design Principles Program to an interface, not an implementation – Don’t declare variables to be of a particular concrete class. Rather, declare them to an interface, and instantiate them using a creational pattern. Favour composition over inheritance – Don’t overuse inheritance. In most cases, rich behaviour is best added by instantiating objects, rather than inheriting from classes. Strive for loosely coupled designs – Minimise the interdependencies between objects. They should be able to interact with minimal knowledge of each other via small, tightly defined interfaces. Principle of Least Knowledge – Also called the “Law of Demeter”, and is colloquially summarised as “Only talk to your friends”. Specifically, a method in an object should only invoke methods on the object itself, objects passed as a parameter to the method, any object the method creates, any components of the object. SOLID Design Principles Single Responsibility Principle – Each class should have one well defined purpose, and only one reason to change. This reduces the fragility of your code, and makes it much more maintainable. Open/Close Principle – A class should be open to extension, but closed to modification. In practice, this means extracting the code that is most likely to change to another class, and then injecting it as required via an appropriate pattern. Liskov Substitution Principle – Subtypes must be substitutable for their base types. Essentially, get your inheritance right. In the classic example, type square should not inherit from type rectangle, as they have different properties (you can independently set the sides of a rectangle). Instead, both should inherit from type shape. Interface Segregation Principle – Clients should not be forced to depend upon methods they do not use. Don’t have fat interfaces, rather split them up into smaller, behaviour centric interfaces. Dependency Inversion Principle – There are two parts to this principle: High-level modules should not depend on low-level modules. Both should depend on abstractions. Abstractions should not depend on details. Details should depend on abstractions. In modern development, this is often handled by an IoC (Inversion of Control) container.

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• Agile and different facet of software development

  - by arjun

  It is said that the Kanban methodology is suited for software maintenance and support areas, whereas Scrum is more suited for new product development. No process or methods are complete. Using the right one will help you succeed, but they will not guarantee success. Which agile approach is best suited for a project which is basically a re-platforming from one technology to another (say from Java to .NET).

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• Increasing Your Internet Speed

  I';ve been writing just recently about slow broadband connections and discussing common methods used to improve line speeds. This week I was pointed in the direction of a little device which claims to... [Author: Chris Holgate - Computers and Internet - April 05, 2010]

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