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• SQL SERVER – Three Puzzling Questions – Need Your Answer

  - by pinaldave

  Last week I had asked three questions on my blog. I got very good response to the questions. I am planning to write summary post for each of three questions next week. Before I write summary post and give credit to all the valid answers. I was wondering if I can bring to notice of all of you this week. Why SELECT * throws an error but SELECT COUNT(*) does not This is indeed very interesting question as not quite many realize that this kind of behavior SQL Server demonstrates out of the box. Once you run both the code and read the explanation it totally makes sense why SQL Server is behaving how it is behaving. Also there is connect item is associated with it. Also read the very first comment by Rob Farley it also shares very interesting detail. Statistics are not Updated but are Created Once This puzzle has multiple right answer. I am glad to see many of the correct answer as a comment to this blog post. Statistics are very important and it really helps SQL Server Engine to come up with optimal execution plan. DBA quite often ignore statistics thinking it does not need to be updated, as they are automatically maintained if proper database setting is configured (auto update and auto create). Well, in this question, we have scenario even though auto create and auto update statistics are ON, statistics is not updated. There are multiple solutions but what will be your solution in this case? When to use Function and When to use Stored Procedure This question is rather open ended question – there is no right or wrong answer. Everybody developer has always used functions and stored procedures. Here is the chance to justify when to use Stored Procedure and when to use Functions. I want to acknowledge that they can be used interchangeably but there are few reasons when one should not do that. There are few reasons when one is better than other. Let us discuss this here. Your opinion matters. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Pinal Dave, PostADay, Readers Contribution, Readers Question, SQL, SQL Authority, SQL Performance, SQL Puzzle, SQL Query, SQL Scripts, SQL Server, SQL Tips and Tricks, SQLAuthority News, SQLServer, T SQL, Technology

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• Simple tips to design a Customer Journey Map

  - by Isabel F. Peñuelas

  “A model can abstract to a level that is comprehensible to humans, without getting lost in details.” -The Unified Modeling Language Reference Manual. Inception using Post-it, StoryBoards, Lego or Mindmaping Techniques The first step in a Customer Experience project is to describe customer interactions creating a customer journey map. Modeling is never easy, so to succeed on this effort, it is very convenient that your CX´s team have some “abstract thinking” skills. Besides is very helpful to consult a Business Service Design offered by an Interactive Agency to lead your inception process. Initially, you may start by a free discussion using post-it cards; storyboards; even lego or any other brainstorming technique you like. This will help you to get your mind into the path followed by the customer to purchase your product or to consume any business service you actually offer to your customers, or plan to offer in the near future. (from www.servicedesigntools.org) Colorful Mind Maps are very useful to document and share meeting ideas. Some Mind Maps software providers as ThinkBuzzan provide trial versions, and you will find more mindmapping options on this post by Mashable. Finally to produce a quick one, I do recommend Wise, an entirely online mindmaping service. On my view the best results in terms of communication will always come for an artistic hand-made drawing. Customer Experience Mind Map Example Making your first Customer Journey Map To add some more formalization to your thoughts, there is a wide offering for designing Customer Journey Maps. A Customer Map can be represented as an oriented graph in which another follows each step. The one below is the most simple Customer Journey you can draw. Nothing more than a couple of pictures, numbers and lines to design the customer steps sequence in the purchase process. Very simple Customer Journey for Social Mobile Shopping There are a lot of Customer Journey templates much more sophisticated available  in the Web using a variety of styles, as per example this one with a focus on underlining emotional experience, or this other worksheet template. Representing different interaction devices on the vertical axis, and touchpoints / requirements and existing gaps horizontally  is today´s most common format for Customer Journeys. From Customer Journey Maps to CX Technology Adoption Plans Once you have your map ready, you can start to identify the IT infrastructure requirements for your CXProject. By analyzing customer problems and improvement opportunities with maps, you will then identify the technology gaps and the new investment requirements in your IT infrastructure. Deeping step by step from the more abstract to the more concrete is the best guarantee to take the right IT investment decisions.  ¡Remember to keep your initial customer journey safe on your pocket in every one of your CX´s project meetings- that´s you map to success!

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• You do not need a separate SQL Server license for a Standby or Passive server - this Microsoft White Paper explains all

  - by tonyrogerson

  If you were in any doubt at all that you need to license Standby / Passive Failover servers then the White Paper “Do Not Pay Too Much for Your Database Licensing” will settle those doubts. I’ve had debate before people thinking you can only have a single instance as a standby machine, that’s just wrong; it would mean you could have a scenario where you had a 2 node active/passive cluster with database mirroring and log shipping (a total of 4 SQL Server instances) – in that set up you only need to buy one physical license so long as the standby nodes have the same or less physical processors (cores are irrelevant). So next time your supplier suggests you need a license for your standby box tell them you don’t and educate them by pointing them to the white paper. For clarity I’ve copied the extract below from the White Paper. Extract from “Do Not Pay Too Much for Your Database Licensing” Standby Server Customers often implement standby server to make sure the application continues to function in case primary server fails. Standby server continuously receives updates from the primary server and will take over the role of primary server in case of failure in the primary server. Following are comparisons of how each vendor supports standby server licensing. SQL Server Customers does not need to license standby (or passive) server provided that the number of processors in the standby server is equal or less than those in the active server. Oracle DB Oracle requires customer to fully license both active and standby servers even though the standby server is essentially idle most of the time. IBM DB2 IBM licensing on standby server is quite complicated and is different for every editions of DB2. For Enterprise Edition, a minimum of 100 PVUs or 25 Authorized User is needed to license standby server.   The following graph compares prices based on a database application with two processors (dual-core) and 25 users with one standby server. [chart snipped]  Note   All prices are based on newest Intel Xeon Nehalem processor database pricing for purchases within the United States and are in United States dollars. Pricing is based on information available on vendor Web sites for Enterprise Edition. Microsoft SQL Server Enterprise Edition 25 users (CALs) x $164 / CAL + $8,592 / Server = $12,692 (no need to license standby server) Oracle Enterprise Edition (base license without options) Named User Plus minimum (25 Named Users Plus per Core) = 25 x 2 = 50 Named Users Plus x $950 / Named Users Plus x 2 servers = $95,000 IBM DB2 Enterprise Edition (base license without feature pack) Need to purchase 125 Authorized User (400 PVUs/100 PVUs = 4 X 25 = 100 Authorized User + 25 Authorized Users for standby server) = 125 Authorized Users x $1,040 / Authorized Users = $130,000  

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• JavaScript Sucks.

  - by Matt Watson

  JavaScript Sucks. Yes, I said it. Microsoft's announcement of TypeScript got me thinking today. Is this a step in the right direction? It sounds like it fixes a lot of problems with JavaScript development. But is it really just duct tape and super glue for a programming model that needs to be replaced?I have had a love hate relationship with JavaScript, like most developers who would prefer avoiding client side code. I started doing web development over 10 years ago and I have done some pretty cool stuff with JavaScript. It has came a long ways and is the universal standard these days for client side scripting in the web browser. Over the years the browsers have become much faster at processing JavaScript. Now people are even trying to use it on the server side via node.js. OK, so why do I think JavaScript sucks?Well first off, as an enterprise web application developer, I don't like any scripting or dynamic languages. I like code that compiles for lots of obvious reasons. It is messy to code with and lacks all kinds of modern programming features. We spend a lot of time trying to hack it to do things it was never really designed for.Ever try to use different jQuery based plugins that require conflicting jQuery versions? Yeah, that sucks.How about trying to figure out how to make 20 javascript include files load quicker as one request? Yeah that sucks too.Performance? Let me just point to the old Facebook mobile app made with JS & HTML5. It sucked. Enough said.How about unit testing JavaScript? I've never tried it, but it sure sounds like fun.My biggest problem with JavaScript is code security. If I make some awesome product, there is no way to protect my code. How can we expect game makers to write apps in 100% JavaScript and HTML5 if they can't protect their intellectual property?There are compiling tools like Closure, unit test frameworks, minify, coffee script, TypeScript and a bunch of other tools. But to me, they all try to make up for the weaknesses and problems with JavaScript. JavaScript is a mess and we spend a lot of time trying to work around all of it's problems. It is possible to program in Silverlight, Java or Flash and run that in the browser instead of JavaScript, but they all have their own problems and lack universal mobile support. I believe Microsoft's new TypeScript is a step forward for JavaScript, but I think we need to start planning to go a whole different direction. We need a new universal client side programming model, because JavaScript sucks.

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• Search and Browse Database Objects with Oracle SQL Developer

  - by thatjeffsmith

  I was tempted to throw in another Dora the Explorer Map reference here, but I came to my senses.Having trouble finding something? Maybe you’re just getting older? I know I am. But still, it’d be nice if my favorite database tool could help me out a bit. Hmmm, what’s this ‘Find Database Object‘ thing over here…sounds like a search mechanism of some sort? You can access this panel from the ‘View‘ menu. It’s a good bit down the screen, so I don’t blame you if you haven’t seen it before. It makes finding ‘stuff’ in your database so much easier. Let’s say I want to find my ‘beer’ objects. I simply need to type my search string and the context (in this case I want it to search EVERYTHING), and hit enter. The search results are listed below and clicking on an object automatically opens it! I know it seems very simple, but I get asked this question a LOT. It will even search through your PL/SQL code! Finding too much? Be sure to toggle off the ‘%’ wildcard check box before doing a search. Working on a Project? I bet you use common column names, or codes, throughout your tables. You could take advantage of this knowledge and use the Find Database Object panel as a substitute connection tree or schema browser. Working on your HR project and want to look at your employee objects? Do a column search for your column ID/key. Sometimes thinking outside the box actually works! Don’t be afraid to tackle a problem from a weird angle, or re-purpose your tools. I do it all the time And I drive the developers nuts trying to do things with the tools they were never designed to do. But I digress. Back to your coding!

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• Executable Resumes

  - by Liam McLennan

  Over the past twelve months I have been thinking a lot about executable specifications. Long considered the holy grail of agile software development, executable specifications means expressing a program’s functionality in a way that is both readable by the customer and computer verifiable in an automatic, repeatable way. With the current generation of BDD and ATDD tools executable specifications seem finally within the reach of a significant percentage of the development community. Lately, and partly as a result of my craftsmanship tour, I have decided that soon I am going to have to get a job (gasp!). As Dave Hoover describes in Apprenticeship Patters, “you … have mentors and kindred spirits that you meet with periodically, [but] when it comes to developing software, you work alone.” The time may have come where the only way for me to feel satisfied and enriched by my work is to seek out a work environment where I can work with people smarter and more knowledgeable than myself. Having been on both sides of the interview desk many times I know how difficult and unreliable the process can be. Therefore, I am proposing the idea of executable resumes. As a journeyman programmer looking for a fruitful work environment I plan to write an application that demonstrates my understanding of the state of the art. Potential employers can download, view and execute my executable resume and judge wether my aesthetic sensibility matches their own. The concept of the executable resume is based upon the following assertion: A line of code answers a thousand interview questions Asking people about their experiences and skills is not a direct way of assessing their value to your organisation. Often it simple assesses their ability to mislead an interviewer. An executable resume demonstrates: The highest quality code that the person is able to produce. That the person is sufficiently motivated to produce something of value in their own time. That the person loves their craft. The idea of publishing a program to demonstrate a developer’s skills comes from Rob Conery, who suggested that each developer should build their own blog engine since it is the public representation of their level of mastery. Rob said: Luke had to build his own lightsaber – geeks should have to build their own blogs. And that should be their resume. In honour of Rob’s inspiration I plan to build a blog engine as my executable resume. While it is true that the world does not need another blog engine it is as good a project as any, it is a well understood domain, and I have not found an existing blog engine that I like. Executable resumes fit well with the software craftsmanship metaphor. It is not difficult to imagine that under the guild system master craftsmen may have accepted journeymen based on the quality of the work they had produced in the past. We now understand that when it comes to the functionality of an application that code is the final arbiter. Why not apply the same rule to hiring?

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• What does your Python development workbench look like?

  - by Fabian Fagerholm

  First, a scene-setter to this question: Several questions on this site have to do with selection and comparison of Python IDEs. (The top one currently is What IDE to use for Python). In the answers you can see that many Python programmers use simple text editors, many use sophisticated text editors, and many use a variety of what I would call "actual" integrated development environments – a single program in which all development is done: managing project files, interfacing with a version control system, writing code, refactoring code, making build configurations, writing and executing tests, "drawing" GUIs, and so on. Through its GUI, an IDE supports different kinds of workflows to accomplish different tasks during the journey of writing a program or making changes to an existing one. The exact features vary, but a good IDE has sensible workflows and automates things to let the programmer concentrate on the creative parts of writing software. The non-IDE way of writing large programs relies on a collection of tools that are typically single-purpose; they do "one thing well" as per the Unix philosophy. This "non-integrated development environment" can be thought of as a workbench, supported by the OS and generic interaction through a text or graphical shell. The programmer creates workflows in their mind (or in a wiki?), automates parts and builds a personal workbench, often gradually and as experience accumulates. The learning curve is often steeper than with an IDE, but those who have taken the time to do this can often claim deeper understanding of their tools. (Whether they are better programmers is not part of this question.) With advanced editor-platforms like Emacs, the pieces can be integrated into a whole, while with simpler editors like gedit or TextMate, the shell/terminal is typically the "command center" to drive the workbench. Sometimes people extend an existing IDE to suit their needs. What does your Python development workbench look like? What workflows have you developed and how do they work? For the first question, please give the main "driving" program – the one that you use to control the rest (Emacs, shell, etc.) the "small tools" -- the programs you reach for when doing different tasks For the second question, please describe what the goal of the workflow is (eg. "set up a new project" or "doing initial code design" or "adding a feature" or "executing tests") what steps are in the workflow and what commands you run for each step (eg. in the shell or in Emacs) Also, please describe the context of your work: do you write small one-off scripts, do you do web development (with what framework?), do you write data-munching applications (what kind of data and for what purpose), do you do scientific computing, desktop apps, or something else? Note: A good answer addresses the perspectives above – it doesn't just list a bunch of tools. It will typically be a long answer, not a short one, and will take some thinking to produce; maybe even observing yourself working.

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• SBUG Session: The Enterprise Cache

  - by EltonStoneman

  [Source: http://geekswithblogs.net/EltonStoneman] I did a session on "The Enterprise Cache" at the UK SOA/BPM User Group yesterday which generated some useful discussion. The proposal was for a dedicated caching layer which all app servers and service providers can hook into, sharing resources and common data. The architecture might end up like this: I'll update this post with a link to the slide deck once it's available. The next session will have Udi Dahan walking through nServiceBus, register on EventBrite if you want to come along. Synopsis Looked at the benefits and drawbacks of app-centric isolated caches, compared to an enterprise-wide shared cache running on dedicated nodes; Suggested issues and risks around caching including staleness of data, resource usage, performance and testing; Walked through a generic service cache implemented as a WCF behaviour – suitable for IIS- or BizTalk-hosted services - which I'll be releasing on CodePlex shortly; Listed common options for cache providers and their offerings. Discussion Cache usage. Different value propositions for utilising the cache: improved performance, isolation from underlying systems (e.g. service output caching can have a TTL large enough to cover downtime), reduced resource impact – CPU, memory, SQL and cost (e.g. caching results of paid-for services). Dedicated cache nodes. Preferred over in-host caching provided latency is acceptable. Depending on cache provider, can offer easy scalability and global replication so cache clients always use local nodes. Restriction of AppFabric Caching to Windows Server 2008 not viewed as a concern. Security. Limited security model in most cache providers. Options for securing cache content suggested as custom implementations. Obfuscating keys and serialized values may mean additional security is not needed. Depending on security requirements and architecture, can ensure cache servers only accessible to cache clients via IPsec. Staleness. Generally thought to be an overrated problem. Thinking in line with eventual consistency, that serving up stale data may not be a significant issue. Good technical arguments support this, although I suspect business users will be harder to persuade. Providers. Positive feedback for AppFabric Caching – speed, configurability and richness of the distributed model making it a good enterprise choice. .NET port of memcached well thought of for performance but lack of replication makes it less suitable for these shared scenarios. Replicated fork – repcached – untried and less active than memcached. NCache also well thought of, but Express version too limited for enterprise scenarios, and commercial versions look costly compared to AppFabric.

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• Is it wise to store a big lump of json on a database row

  - by Ieyasu Sawada

  I have this project which stores product details from amazon into the database. Just to give you an idea on how big it is: [{"title":"Genetic Engineering (Opposing Viewpoints)","short_title":"Genetic Engineering ...","brand":"","condition":"","sales_rank":"7171426","binding":"Book","item_detail_url":"http://localhost/wordpress/product/?asin=0737705124","node_list":"Books > Science & Math > Biological Sciences > Biotechnology","node_category":"Books","subcat":"","model_number":"","item_url":"http://localhost/wordpress/wp-content/ecom-plugin-redirects/ecom_redirector.php?id=128","details_url":"http://localhost/wordpress/product/?asin=0737705124","large_image":"http://localhost/wordpress/wp-content/plugins/ecom/img/large-notfound.png","medium_image":"http://localhost/wordpress/wp-content/plugins/ecom/img/medium-notfound.png","small_image":"http://localhost/wordpress/wp-content/plugins/ecom/img/small-notfound.png","thumbnail_image":"http://localhost/wordpress/wp-content/plugins/ecom/img/thumbnail-notfound.png","tiny_img":"http://localhost/wordpress/wp-content/plugins/ecom/img/tiny-notfound.png","swatch_img":"http://localhost/wordpress/wp-content/plugins/ecom/img/swatch-notfound.png","total_images":"6","amount":"33.70","currency":"$","long_currency":"USD","price":"$33.70","price_type":"List Price","show_price_type":"0","stars_url":"","product_review":"","rating":"","yellow_star_class":"","white_star_class":"","rating_text":" of 5","reviews_url":"","review_label":"","reviews_label":"Read all ","review_count":"","create_review_url":"http://localhost/wordpress/wp-content/ecom-plugin-redirects/ecom_redirector.php?id=132","create_review_label":"Write a review","buy_url":"http://localhost/wordpress/wp-content/ecom-plugin-redirects/ecom_redirector.php?id=19186","add_to_cart_action":"http://localhost/wordpress/wp-content/ecom-plugin-redirects/add_to_cart.php","asin":"0737705124","status":"Only 7 left in stock.","snippet_condition":"in_stock","status_class":"ninstck","customer_images":["http://localhost/wordpress/wp-content/uploads/2013/10/ecom_images/51M2vvFvs2BL.jpg","http://localhost/wordpress/wp-content/uploads/2013/10/ecom_images/31FIM-YIUrL.jpg","http://localhost/wordpress/wp-content/uploads/2013/10/ecom_images/51M2vvFvs2BL.jpg","http://localhost/wordpress/wp-content/uploads/2013/10/ecom_images/51M2vvFvs2BL.jpg"],"disclaimer":"","item_attributes":[{"attr":"Author","value":"Greenhaven Press"},{"attr":"Binding","value":"Hardcover"},{"attr":"EAN","value":"9780737705126"},{"attr":"Edition","value":"1"},{"attr":"ISBN","value":"0737705124"},{"attr":"Label","value":"Greenhaven Press"},{"attr":"Manufacturer","value":"Greenhaven Press"},{"attr":"NumberOfItems","value":"1"},{"attr":"NumberOfPages","value":"224"},{"attr":"ProductGroup","value":"Book"},{"attr":"ProductTypeName","value":"ABIS_BOOK"},{"attr":"PublicationDate","value":"2000-06"},{"attr":"Publisher","value":"Greenhaven Press"},{"attr":"SKU","value":"G0737705124I2N00"},{"attr":"Studio","value":"Greenhaven Press"},{"attr":"Title","value":"Genetic Engineering (Opposing Viewpoints)"}],"customer_review_url":"http://localhost/wordpress/wp-content/ecom-customer-reviews/0737705124.html","flickr_results":["http://localhost/wordpress/wp-content/uploads/2013/10/ecom_images/5105560852_06c7d06f14_m.jpg"],"freebase_text":"No around the web data available yet","freebase_image":"http://localhost/wordpress/wp-content/plugins/ecom/img/freebase-notfound.jpg","ebay_related_items":[{"title":"Genetic Engineering (Introducing Issues With Opposing Viewpoints), , Good Book","image":"http://localhost/wordpress/wp-content/uploads/2013/10/ecom_images/140.jpg","url":"http://localhost/wordpress/wp-content/ecom-plugin-redirects/ecom_redirector.php?id=12165","currency_id":"$","current_price":"26.2"},{"title":"Genetic Engineering Opposing Viewpoints by DAVID BENDER - 1964 Hardcover","image":"http://localhost/wordpress/wp-content/uploads/2013/10/ecom_images/140.jpg","url":"http://localhost/wordpress/wp-content/ecom-plugin-redirects/ecom_redirector.php?id=130","currency_id":"AUD","current_price":"11.99"}],"no_follow":"rel=\"nofollow\"","new_tab":"target=\"_blank\"","related_products":[],"super_saver_shipping":"","shipping_availability":"","total_offers":"7","added_to_cart":""}] So the structure for the table is: asin title details (the product details in json) Will the performance suffer if I have to store like 10,000 products? Is there any other way of doing this? I'm thinking of the following, but the current setup is really the most convenient one since I also have to use the data on the client side: store the product details in a file. So something like ASIN123.json store the product details in one big file. (I'm guessing it will be a drag to extract data from this file) store each of the fields in the details in its own table field Thanks in advance!

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• Implement Negascout Algorithm with stack

  - by Dan

  I'm not familiar with how these stack exchange accounts work so if this is double posting I apologize. I asked the same thing on stackoverflow. I have added an AI routine to a game I am working on using the Negascout algorithm. It works great, but when I set a higher maximum depth it can take a few seconds to complete. The problem is it blocks the main thread, and the framework I am using does not have a way to deal with multi-threading properly across platforms. So I am trying to change this routine from recursively calling itself, to just managing a stack (vector) so that I can progress through the routine at a controlled pace and not lock up the application while the AI is thinking. I am getting hung up on the second recursive call in the loop. It relies on a returned value from the first call, so I don't know how to add these to a stack. My Working c++ Recursive Code: MoveScore abNegascout(vector<vector<char> > &board, int ply, int alpha, int beta, char piece) { if (ply==mMaxPly) { return MoveScore(evaluation.evaluateBoard(board, piece, oppPiece)); } int currentScore; int bestScore = -INFINITY; MoveCoord bestMove; int adaptiveBeta = beta; vector<MoveCoord> moveList = evaluation.genPriorityMoves(board, piece, findValidMove(board, piece, false)); if (moveList.empty()) { return MoveScore(bestScore); } bestMove = moveList[0]; for(int i=0;i<moveList.size();i++) { MoveCoord move = moveList[i]; vector<vector<char> > newBoard; newBoard.insert( newBoard.end(), board.begin(), board.end() ); effectMove(newBoard, piece, move.getRow(), move.getCol()); // First Call ****** MoveScore current = abNegascout(newBoard, ply+1, -adaptiveBeta, -max(alpha,bestScore), oppPiece); currentScore = - current.getScore(); if (currentScore>bestScore){ if (adaptiveBeta == beta || ply>=(mMaxPly-2)){ bestScore = currentScore; bestMove = move; }else { // Second Call ****** current = abNegascout(newBoard, ply+1, -beta, -currentScore, oppPiece); bestScore = - current.getScore(); bestMove = move; } if(bestScore>=beta){ return MoveScore(bestMove,bestScore); } adaptiveBeta = max(alpha, bestScore) + 1; } } return MoveScore(bestMove,bestScore); } If someone can please help by explaining how to get this to work with a simple stack. Example code would be much appreciated. While c++ would be perfect, any language that demonstrates how would be great. Thank You.

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• Getting from a user-story to code while using TDD (scrum)

  - by Ittai

  I'm getting into scrum and TDD and I think I have some confusion which I'd like to get your feedback about. Let's assume I have a user-story in my backlog, in order for me to start developing it as part of TDD I need to have requirements, right so far? Is it true to say that the product manager and the QA should be responsible for taking the user-story and breaking it down to acceptance tests? I think the above is true since the acceptance tests need to be formal, so they can be used as tests, but also human readable so that the product can approve they are the requirements, right? Is it also true that I later take these acceptance tests and use them as my requirements, i.e. they are a set of use-cases which I implement (through TDD)? I hope I'm not making too much of a mess but that's the current flow I have in mind right now. Update I think my initial intentions were unclear so I'll try to rephrase. I want to know more details about the scrum flow of turning a user-story into code while using TDD. The starting point is obvious, a user surfaces a need (or the user's representative as the product) which is a short 1-2 lines description in the known format and that is added to the product backlog. When there is a spring planning meeting user-stories are taken from the backlog and assigned to developers. In order for a developer to write code they need requirements (especially in TDD since the requirements are what the tests are derived from). When, by whom and to which format are the requirements compiled? What I had in mind was that the product and QA define the requirements via acceptance tests (I'm thinking of automatic using FitNesse or the sort but that's not the core I think) which help to serve 2 purposes at the same time: They define "Done" properly. They give a developer something to derive tests from. I wasn't sure when these were written (before the sprint they're picked then that might be a waste since additional information will arrive or the story won't be picked, during the iteration then the developer might get stuck waiting for them...)

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• Silverlight Cream for May 22, 2010 -- #867

  - by Dave Campbell

  In this Issue: Michael Washington, Xianzhong Zhu, Jim Lynn, Laurent Bugnion, and Kyle McClellan. A ton of Shoutouts this time: Cigdem Patlak (CrocusGirl) is interviewed about Silverlight 4 on Channel 9: Silverlight discussion with Cigdem Patlak Timmy Kokke has material up from a presentation he did, and check out the SilverAmp project he's got going: Code & Slides – SDE – What’s new in Silverlight 4 Graham Odds at ScottLogic has an interesting post up: Contextual cues in user interface design Einar Ingebrigtsen is discussing Balder licensing and is asking for input: Balder - Licensing SilverLaw has updated two of his stylings at the Expression Gallery to Silverlight 4: ChildWindow and Accordion Styling Silverlight 4 Keep this page bookmarked -- it's the only page you'll need for Silverlight and Expression links.. well, that and my blog :) .. from Adam Kinney: Silverlight and Expression Blend Jeremy Boyd and John-Daniel Trask have some sweet-looking controls in their new release: Introducing Silverlight Elements 1.1 Matthias Shapiro entered the Design for America competition with his Recovery Review: A Silverlight Sunlight Foundation Visualization Project be sure to check out his blog post about it -- there's a link at the bottom. Koen Zwikstra announed a new release: Document Toolkit 2 Beta 1 available ... built for SL4 and lots of features -- check out the blog post. From SilverlightCream.com: Simple Example To Secure WCF Data Service OData Methods Michael Washington has a follow-on tutorial up on WCF Data Security with OData -- essentially this is the 'securing the data' part ... the Silverlight part was in the previous post... all code is available. Developing Freecell Game Using Silverlight 3 Part 1 Xianzhong Zhu has the first of a two-part tutorial up on building Freecell in Silverlight 3 ... yeah... SL3 -- oh, can you say WP7?? :) Silverlight Top Tip: Startup page for Navigation Apps Jim Lynn has detailed how to go straight to a specific page you're working on in a complex Silverlight app say for debug purposes rather than page/page/page ... I was just thinking yesterday about putting a shortcut on my taskbar for something similar in .NET :) Handling DataGrid.SelectedItems in an MVVM-friendly manner Laurent Bugnion responded with code to a question about getting a DataGrid's SelectedItems into the ViewModel in MVVMLight. Demo code available too. RIA Services and Windows Live ID Kyle McClellan has a post up discussing using LiveID and RIA Services and Silverlight. Lots of external links sprinkled around. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• What Would a CyberWar Do To Your Business?

  - by Brian Dayton

  In mid-February the Bipartisan Policy Center in the United States hosted Cyber ShockWave, a simulation of how the country might respond to a catastrophic cyber event. An attack takes place, they can't isolate where it came from or who did it, simulated press reports and market impacts...and the participants in the exercise have to brief the President and advise him/her on what to do. Last week, Former Department of Homeland Security Secretary Michael Chertoff who participated in the exercise summarized his findings in Federal Computer Weekly. The article, given FCW's readership and the topic is obviously focused on the public sector and US Federal policies. However, it touches on some broader issues that impact the private sector as well--which are applicable to any government and country/region-- such as: ·         How would the US (or any) government collaborate to identify and defeat such an attack? Chertoff calls this out as a current gap. How do the public and private sector collaborate today? How would the massive and disparate collection of agencies and companies act together in a crunch? ·         What would the impact on industries and global economies be? Chertoff, and a companion article in Government Computer News, only touch briefly on the subject--focusing on the impact on capital markets. "There's no question this has a disastrous impact on the economy," said Stephen Friedman, former director of the National Economic Council under President George W. Bush who played the role of treasury secretary. "You have financial markets shut down at this point, ordinary transactions are dramatically depleted, there's no question that this has a major impact on consumer confidence." That Got Me Thinking ·         How would it impact Oracle's customers? I know they have business continuity plans--is this one of their scenarios? What if it's not? How would it impact manufacturing lines, ATM networks, customer call centers... ·         How would it impact me and the companies I rely on? The supermarket down the street, my Internet Service Provider, the service station where I bought gas last night.   I sure don't have any answers, and neither do Chertoff or the participants in the exercise. "I have to tell you that ... we are operating in a bit of unchartered territory." said Jamie Gorelick, a former deputy attorney general who played the role of attorney general in the exercise.    But it is a good thing that governments and businesses are considering this scenario and doing what they can to prevent it from happening.

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• A few questions about integrating AudioKinetic Wwise and Unity

  - by SaldaVonSchwartz

  I'm new to Wwise and to using it with Unity, and though I have gotten the integration to work, I'm still dealing with some loose ends and have a few questions: (I'm on Unity 4.3 as of now but I think it shouldn't make any difference) The base path: The Wwise documentation implies you set this in the AkGlobalSoundEngineInitializer basePath public ivar, which is exposed to the editor. However, I found that this variable is not really used. Instead, the path is hardcoded to /Audio/GeneratedSoundBanks in AkBankPath. I had to modify both scripts to actually look in the path that I set in the editor property. What's the deal with this? Just sloppyness or am I missing something? Also about paths: since I'm on Mac, I'm using Unity natively under OS X and in tadem, the Wwise authoring tool via VMWare and I share the OS X Unity project folder so I can generate the soundbanks into the assets folder. However, the authoring tool (downloaded the latest one for Windows) doesn't automatically generate any "platform-specific" subfolders for my wwise files. That is, again, the Unity integration scripts assume the path to be /Audio/GeneratedSoundBanks/<my-platform>/ which in my case would be Mac (I set the authoring tool to generate for Mac). The documentation says wwise will automatically generate the platform-specific folders but it just dumps all the stuff in GeneratedSoundBanks. Am I missing some setting? cause right now I just manually create the /Mac folder. The C# methods AkSoundEngine.PostEvent and AkSoundEngine.LoadBank for instance, have a few overloads, including ones where I can refer to the soundbanks or events by their ID. However, if I try to use these, for instance: AkSoundEngine.LoadBank(, AkSoundEngine.AK_DEFAULT_POOL_ID) where the int I got from the .h header, I get Ak_Fail. If I use the overloads that reference the objects by string name then it works. What gives? Converting the ID header to C#: The integration comes with a C# script that seems to fork a process to call Python in turn to covert the C++ header into a C# script. This always fails unless I manually execute the Python script myself from outside Unity. Might be a permissions thing, but has anyone experienced this? The Profiler: I set up the Unity player to run in the background and am using the "Profile" version of the plugin. However, when I start the Unity OS X standalone app, the profiler in VMWare does not see it. This I'm thinking might just be that I'm trying to see a running instance of the sound engine inside an OS X binary from a Windows virtual machine. But I'm just wondering if anyone has gotten the Windows profiler to see an OS X Unity binary. Different versions of the integration plugin: It's not clear to me from the documentation whether I have to manually (or write a script to do it) remove the "Profile" version and install the "Release" version when I'm going to do a Release build or if I should install both version in Unity and it'll select the right one. Thanks!

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• Book Review (Book 11) - Applied Architecture Patterns on the Microsoft Platform

  - by BuckWoody

  This is a continuation of the books I challenged myself to read to help my career - one a month, for year. You can read my first book review here, and the entire list is here. The book I chose for April 2012 was: Applied Architecture Patterns on the Microsoft Platform. I was traveling at the end of last month so I’m a bit late posting this review here. Why I chose this book: I actually know a few of the authors on this book, so when they told me about it I wanted to check it out. The premise of the book is exactly as it states in the title - to learn how to solve a problem using products from Microsoft. What I learned: I liked the book - a lot. They've arranged the content in a "Solution Decision Framework", that presents a few elements to help you identify a need and then propose alternate solutions to solve them, and then the rationale for the choice. But the payoff is that the authors then walk through the solution they implement and what they ran into doing it. I really liked this approach. It's not a huge book, but one I've referred to again since I've read it. It's fairly comprehensive, and includes server-oriented products, not things like Microsoft Office or other client-side tools. In fact, I would LOVE to have a work like this for Open Source and other vendors as well - would make for a great library for a Systems Architect. This one is unashamedly aimed at the Microsoft products, and even if I didn't work here, I'd be fine with that. As I said, it would be interesting to see some books on other platforms like this, but I haven't run across something that presents other systems in quite this way. And that brings up an interesting point - This book is aimed at folks who create solutions within an organization. It's not aimed at Administrators, DBA's, Developers or the like, although I think all of those audiences could benefit from reading it. The solutions are made up, and not to a huge level of depth - nor should they be. It's a great exercise in thinking these kinds of things through in a structured way. The information is a bit dated, especially for Windows and SQL Azure. While the general concepts hold, the cloud platform from Microsoft is evolving so quickly that any printed book finds it hard to keep up with the improvements. I do have one quibble with the text - the chapters are a bit uneven. This is always a danger with multiple authors, but it shows up in a couple of chapters. I winced at one of the chapters that tried to take a more conversational, humorous style. This kind of academic work doesn't lend itself to that style. I recommend you get the book - and use it. I hope they keep it updated - I'll be a frequent customer. :)  

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• How to Name Linked Servers

  - by Bill Graziano

  I did another SQL Server migration over the weekend that dealt with linked servers.  I’ve seen all kinds of odd naming schemes and there are a few I like and a few I suggest you avoid. Don’t name your linked server for its IP address.  At some point whatever is on the other end of that IP address will move.  You’ll probably need to point your linked server to a new IP address but not change the name of the linked server.  And then you’ve completely lost any context around this.  Bonus points if a new SQL Server eventually ends up at the old IP address further adding confusion when you’re trying to troubleshoot. Don’t name your linked server based on its instance name.  This one is less obvious.  It sounds nice to have a linked server named [VSRV1\SQLTRAN01].  You know what it is and it’s easy to use.  It’s less nice when you’ve got 200 stored procedures that all reference this linked server but the database they reference has moved to a new instance.  Now when you query this you’re actually querying a different instance. (Please note: I’m not saying it’s a good idea to have 200 stored procedures that all reference a linked server.  I’m just saying it’s not all that uncommon.) Consider naming your linked server something that you can easily search on.  See my note above.  You can also get around this by always enclosing the name in brackets.  That is harder to enforce unless you use some odd characters in it. Consider naming your linked server based on the function.  For example, I’ve had some luck having a linked server named [DW] that points to our data warehouse server.  That server can change names or physically move and all I need to do is update the linked server to point to the new destination.  The descriptive name of the linked server is still accurate.  No code needs to change and people still know what it is just by looking at it. Consider naming your linked server for the database.  I’m still thinking through this one.  It may mean you have multiple linked servers that point to the same instance.  I’ve found that database names rarely change.  It also makes it easier to move individual databases to new servers. Consider pointing your linked servers to DNS entries and not IP addresses.  I’ve done this for reporting databases and had some success.  Especially for read-only snapshots that can get created on the main database or on the mirror.  What issues have you had with linked server names?  What has worked for you?  Where are the holes in my approach?

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• Array Multiplication and Division

  - by Narfanator

  I came across a question that (eventually) landed me wondering about array arithmetic. I'm thinking specifically in Ruby, but I think the concepts are language independent. So, addition and subtraction are defined, in Ruby, as such: [1,6,8,3,6] + [5,6,7] == [1,6,8,3,6,5,6,7] # All the elements of the first, then all the elements of the second [1,6,8,3,6] - [5,6,7] == [1,8,3] # From the first, remove anything found in the second and array * scalar is defined: [1,2,3] * 2 == [1,2,3,1,2,3] But What, conceptually, should the following be? None of these are (as far as I can find) defined: Array x Array: [1,2,3] * [1,2,3] #=> ? Array / Scalar: [1,2,3,4,5] / 2 #=> ? Array / Scalar: [1,2,3,4,5] % 2 #=> ? Array / Array: [1,2,3,4,5] / [1,2] #=> ? Array / Array: [1,2,3,4,5] % [1,2] #=> ? I've found some mathematical descriptions of these operations for set theory, but I couldn't really follow them, and sets don't have duplicates (arrays do). Edit: Note, I do not mean vector (matrix) arithmetic, which is completely defined. Edit2: If this is the wrong stack exchange, tell me which is the right one and I'll move it. Edit 3: Add mod operators to the list. Edit 4: I figure array / scalar is derivable from array * scalar: a * b = c => a = b / c [1,2,3] * 3 = [1,2,3]+[1,2,3]+[1,2,3] = [1,2,3,1,2,3,1,2,3] => [1,2,3] = [1,2,3,1,2,3,1,2,3] / 3 Which, given that programmer's division ignore the remained and has modulus: [1,2,3,4,5] / 2 = [[1,2], [3,4]] [1,2,3,4,5] % 2 = [5] Except that these are pretty clearly non-reversible operations (not that modulus ever is), which is non-ideal. Edit: I asked a question over on Math that led me to Multisets. I think maybe extensible arrays are "multisets", but I'm not sure yet.

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• Am I experienced enough to learn and develop immediately using Ruby on Rails?

  - by acheong87

  General Question I understand that discussions revolving around questions of this form run the risk of becoming too specific to help others. So, perhaps a better, general question would be: What kind of experience, if any, translates easily to Ruby on Rails; and if none, then what's the learning curve like, in comparison to other popular languages? Background I have the opportunity to build a website using whatever technologies I wish to use. It's a fairly simple website, for listing products, taking payments, managing customer data, providing a back-end portal for employees to manage data, possibly hooking in flight information (the products are travel related), possibly integrating a blog and all the social-networking goodies. Specific Problem I have to let the client know by tonight whether I'm interested in taking up this project, before he talks to other potential developers, but I'm on the fence. I already work a full-time C++ development job, so the money doesn't do it for me. It's the opportunity to (be paid to) learn some new technologies and to have a real, running product in the end. I've heard and read great things about Ruby, and am really intrigued. I zipped through some introductory Ruby tutorials, no sweat. However I found the Rails tutorials a little overwhelming, especially not being able to try it out anywhere. And researching Rails hosts like Heroku and EngineYard makes me think that maybe I don't know what I'm getting myself into. The ship's leaving port! I wish I had more time to learn, better yet play with the language, but I have to decide soon! Should I venture or pass? Additional Details My experiences are in C/C++/Tcl/Perl/PHP/jQuery, and basic knowledge of Java/C#. I didn't study C.S. formally so I wasn't exposed to design principles, programming paradigms, etc., which is my greatest concern. Will my lack of understanding in this realm make RoR frustrating to learn? Will it be so incompatible with a C++ "way" of thinking that I'll wish I never started? Am I putting my client at risk by attempting this? If it helps, I'm quick to learn new things (self-taught so far) and care a great deal about correctness, using things for their intended purposes, and so on. I've read numerous recommendations of Agile Development with Rails and would love to read it (though perhaps, while developing in parallel, for shortness of time). Worse comes to worst, I'd give up and do the standard LAMP gig, of course, not charging the client for wasted time. But I'm hoping to avoid the project altogether if it's gonna come down to that! Thanks in advance for any tips, insights, votes of confidence, votes of discouragement (for the better), and such.

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• Interviews: Going Beyond the Technical Quiz

  - by Tony Davis

  All developers will be familiar with the basic format of a technical interview. After a bout of CV-trawling to gauge basic experience, strengths and weaknesses, the interview turns technical. The whiteboard takes center stage and the challenge is set to design a function or query, or solve what on the face of it might seem a disarmingly simple programming puzzle. Most developers will have experienced those few panic-stricken moments, when one’s mind goes as blank as the whiteboard, before un-popping the marker pen, and hopefully one’s mental functions, to work through the problem. It is a way to probe the candidate’s knowledge of basic programming structures and techniques and to challenge their critical thinking. However, these challenges or puzzles, often devised by some of the smartest brains in the development team, have a tendency to become unnecessarily ‘tricksy’. They often seem somewhat academic in nature. While the candidate straight out of IT school might breeze through the construction of a Markov chain, a candidate with bags of practical experience but less in the way of formal training could become nonplussed. Also, a whiteboard and a marker pen make up only a very small part of the toolkit that a programmer will use in everyday work. I remember vividly my first job interview, for a position as technical editor. It went well, but after the usual CV grilling and technical questions, I was only halfway there. Later, they sat me alongside a team of editors, in front of a computer loaded with MS Word and copy of SQL Server Query Analyzer, and my task was to edit a real chapter for a real SQL Server book that they planned to publish, including validating and testing all the code. It was a tough challenge but I came away with a sound knowledge of the sort of work I’d do, and its context. It makes perfect sense, yet my impression is that many organizations don’t do this. Indeed, it is only relatively recently that Red Gate started to move over to this model for developer interviews. Now, instead of, or perhaps in addition to, the whiteboard challenges, the candidate can expect to sit with their prospective team, in front of Visual Studio, loaded with all the useful tools in the developer’s kit (ReSharper and so on) and asked to, for example, analyze and improve a real piece of software. The same principles should apply when interviewing for a database positon. In addition to the usual questions challenging the candidate’s knowledge of such things as b-trees, object permissions, database recovery models, and so on, sit the candidate down with the other database developers or DBAs. Arm them with a copy of Management Studio, and a few other tools, then challenge them to discover the flaws in a stored procedure, and improve its performance. Or present them with a corrupt database and ask them to get the database back online, and discover the cause of the corruption.

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• Is my computer slow due to lack of swap

  - by Kristian Jensen

  A few months ago, I installed Ubuntu 12.04 alongside with Windows 7 on my Asus EEE-PC 1015bx. It has a tendency of freezing and when trying to investigate I found that a swap partition of only 256 MB had been created. The Asus EEE-PC 1015bx is born with 1 GByte RAM only and it is not possible to add further or exchange the existing 1 GByte with a larger card. When looking at the system monitor, it looks like all swap is being utilized along with 70-75% of the RAM, even with very few applications running. Can the lack of much swap space be the reason for my computer running slowly and at times freezing? How can I add a swap partition? Or should I add a swap file instead? At the moment, I see two partitions when viewing the system monitor: one 28.6 GByte ext4 partition which must be the one containing Ubuntu and one 100 GByte fuseblk partition which I assume is the one holding Windows. It shows that I have 18.6 GByte free space on the ext4 partition. Can I "take a bite" from the ext4 partition and convert this into a swap partition? I was thinking something like 3 GBytes for swap considering my limited RAM. I hope that someone can guide me through. Thank you. 20th Oct 2012 - Further details Thank you for below answer which I find very useful. I am certainly considering switching to one of your suggested shells as I can see from the Internet that many have posted that these require much fewer resources than ubuntu. It seems to me that lubuntu is the perfect match for my very limited computer. I will have to wait a few days, though, as I am presently limited by a very slow and restricted Internet connection via satellite. But will lubuntu install as simply another shell replacing unity or will it replace ubuntu all together? Will the software that I have installed under ubuntu still be accessible in lubuntu? And can I return to ubuntu if required? Regarding the actual question of swap: When I run gparted, it shows me that there is one ntfs partition of 100 GBytes from where it boots and the before mentioned ext4 partition of 28.6 GBytes is not mentioned. Could it be that my ubuntu installation resides inside this 100 GBytes ntfs partiotion? And if so, can I take a bite of this for my swap partition? Realising that gparted is shown in Danish, I hope that you can make out what I mean. System monitoring shows below details: Once again I sincerely hope that you can help. Thank you.

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• Coding different states in Adventure Games

  - by Cardin

  I'm planning out an adventure game, and can't figure out what's the right way to implement the behaviour of a level depending on state of story progression. My single-player game features a huge world where the player has to interact with people in a town at various points in the game. However, depending on story progression, different things would be presented to the player, for e.g. the Guild Leader will change locations from the town square to various locations around the city; Doors would only unlock at certain times of the day after finishing a particular routine; Different cut-screen/trigger events happen only after a particular milestone has been reached. I naively thought of using a switch{} statement initially to decide what the NPC should say or which he could be found at, and making quest objectives interact-able only after checking a global game_state variable's condition. But I realised I would quickly run into a lot of different game states and switch-cases in order to change the behaviour of an object. That switch statement would also be massively hard to debug, and I guess it might also be hard to use in a level editor. So I thought, instead of having a single object with multiple states, maybe I should have multiple instances of the same object, with a single state. That way, if I use something like a level editor, I can put an instance of the NPC at all the different locations he could ever appear at, and also an instance for each conversation state he has. But that means there'll be a lot of inactive, invisible game objects floating around the level, which might be trouble for memory, or simply hard to see in a level editor, i don't know. Or simply, make an identical, but separate level for each game state. This feels the cleanest and bug-free way to do things, but it feels like massive manual work making sure each version of the level is really identical to each other. All my methods feel so inefficient, so to recap my question, is there a better or standardised way to implement behaviour of a level depending on state of story progression? PS: I don't have a level editor yet - thinking of using something like JME SDK or making my own.

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• What is the start point in game development? Where to start?

  - by Dragon

  I understand, I'm not unique with such a question, there are a lot of questions like this one. But I hope you'll take a minute and maybe can give me a piece of advice. I have an idea to develop games, but I don't know where is the start point in game development. The learning curve isn't as straight as in learning of a programming language, but I want to give it a try. I have some experience with OOP and programming in general. I know (not too deep) C#, Java programming languages. I searched info on where to start, read a lot of blogs, forums and so on. Once I decided "stop wandering around, just start develop a game" and I started. At the moment I have a console version of very simple game (RPS - rock-paper-scissors) developed with C#. It has different modes: "player vs cpu" and "player vs player". Some time later I looked at the code and decided that it should be refactored or even redeveloped from the scratch. And I thought that time "GUI is what I need. I can add logic later." And now I'm here. I've already decided to make RPS with GUI, then make multiplayer and so on. I'm not thinking about 3D now, 2D is enough. It doesn't matter what language to use: C# or Java, I found frameworks for both - XNA (C#) and Slick (Java). Both are good for 2D game development. But I know nothing about sprites, how to bind objects on the screen and so on. You can say "you don't need it for such simple game like RPS", but RPS is the beginning, I have some ideas like "Tower Defense" game... you know, everybody has ideas, wishes.... and this knowledge is useful and in some way obligatory. So what is the start point to achieve my plans, ideas, wishes? Where to start? Is it possible to make game development learning curve a little bit straight? Or there're ways that amateur and game development beginners use for years? Thank you for you answers and advise in advance. P.S Sorry for that this post turned out an essay, but I tried to express my wish to start acting. Hope I managed to do it.

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• AJAX event, prevents other page actions

  - by cobaltduck

  Here's a fairly average scenario, using JSF as an example, but this same concept I have observed in ASP.NET, Apache Wicket, and other frameworks with ajax capabilities. <h:inputText id="text1" value="#{myBacker.myBean.myStringVar}" styleClass="goodCSS"> <f:ajax event="change" listener="#{myBacker.text1ChangeEventMethod}" update="someOtherField" /> </h:inputText> <h:selectBooleanCheckbox id="check1" value="#{myBacker.myBean.myBoolVar}" /> Let's suppose that the 'text1ChangeEventListener' is essential to 'someOtherField' and perhaps toggles its disabled attribute, or changes its available options, based on the value of 'myStringVar.' The particulars aren't important, let's just accept that for some reason we need an ajax call when the 'text1' value is changed. So Jane User is working her way down the form. She arrives at the 'text1' field and types some value. The cursor focus is still in the text field, as she moves her mouse to the 'check1' box and clicks. It appears to her that nothing has happened. She clicks again, and this time the checkbox highlights and the icon indicating a selection appears in the box. Jane has to do several entries in the form today, and sees this happen every time, and it becomes very frustrating for her. Likewise, Jeff Admin is also perusing this form, and begins to type in 'text1.' He then realizes he doesn't really want to enter this data, and so moves his mouse to the "cancel" button elsewhere on the page, and clicks. Nothing seems to happen. Jeff clicks again, and after confirming he really does want to cancel, is returned to the home page. Jeff scratches his head. The problem is simply that the first thing the system does after 'text1' looses focus is run the listener and perform the ajax operation. It may only take a fraction of a second, but still, you can click other buttons all you want, but until that ajax has finished, everything else is ignored. I've spent the morning searching and reading, and it seems no one else has even noticed this. I could find not one article, blog, past question here or at SO, or anyting that addresses this obvious and glaring deficiency in ajax. So first of all, am I truly alone in thinking this is a big problem? Second, does anyone have a solution?

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• Culture Shmulture?

  - by steve.diamond

  I've been thinking about "Customer Experience Management" lately. Here at Oracle, we arguably have the most complete suite of applications for managing the customer experience across and in the context of multiple channels -- from marketing to loyalty to contact center to self-service to analytics offerings, and more. And stay tuned, because in coming months let's just say we'll have even more to talk about on this front. But that said............ Last weekend my wife and I stayed at one of the premiere hotel chains on the planet. I won't name them, but we all know the short list. It could have been the St. Regis or the Ritz Carlton or Four Seasons or Hyatt Park or....This stay, at this particular hotel, was simply outstanding. Within a chain known for providing "above and beyond" levels of service, this particular hotel, under this particular manager, exceeded expectations on so many fronts. For example, at the Spa we mentioned to the two attendants that my wife is seven months pregnant and that we had previously had a lot of trouble conceiving. We then went to our room. Ten minutes later we heard a knock at the door and received a plate of chocolate covered strawberries with a heartfelt note and an inspiring quote, signed by the two spa attendees. The following day we arranged to have a bellhop drive us to the beach. Although they had a pre-arranged beach shuttle service with time limits, etc., he greeted us by saying, "I'm yours for the day until 4 p.m. Whatever you want to do is fine by me, as long as it's legal!" The morning that we left we arranged to have a taxi drive us to the airport--a nearly 40 mile drive. What showed up was a private coach complete with navy blue suited driver dude. And we were charged the taxi fare price. And there were many other awesome exchanges I won't mention here, although I did email the GM of this hotel two nights ago and expressed our effusive praise and gratitude. I'd submit that this hotel chain would have a definitive advantage using even more Oracle software to manage and optimize its customer interactions (yes, they are a customer). But WITHOUT the culture--that management team--and that instillation of aligned values across all employees of exemplifying 'the golden rule,' I wonder how much technology really matters in providing a distinctively positive and memorable customer experience. Lest you think I'm alone in these pontifications, have you read Paul Greenberg's blog lately? Have you seen one of his most recent posts? Now this SPECIFIC post is NOT about customer service per se. But it is about people. So yes, please think long and hard about the technology you seek to deploy. But never forget who will be interacting with your systems, and your customers.

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• How to implement an email unsubscribe system for a site with many kinds of emails?

  - by Mike Liu

  I'm working on a website that features many different types of emails. Users have accounts, and when logged in they have access to a setting page that they can use to customize what types of emails they receive. However, I'd like to also give users an easy way to unsubscribe directly in the emails they receive. I've looked into list unsubscribe headers as well as creating some type of one click link that would unsubscribe a user from that type of email without requiring login or further action. The later would probably require me to break convention and make changes to the database in response to a GET on the link. However, am I incorrect in thinking that either of these would require me to generate and permanently store a unique identifier in my database for every email I ever send, really complicating email delivery? Without that, I'm not sure how I would be able to uniquely identify a user and a type of email in order to change their email preferences, and this identifier would need to be stored forever as a user could have an email sitting in their inbox for a long time before they decide to act on it. Alternatively, I was considering having a no-login page for managing email preferences. In contrast to above where I would need one of these identifiers for each email, this would only need one identifier per user, with no generation or other action required on sending an email. All of these raise security issues, and they could potentially be used by people to tamper with others' email preferences. This could be mitigated somewhat by ensuring that the identifier is really difficult to guess. For the once per user identifier approach, I was considering generating the identifier by passing a user's ID through some type of encryption algorithm, is this a sound approach? For the per-email identifiers, perhaps I could use a user's ID appended to the time. However, even this would not eliminate the problem entirely, as this would really just be security through obscurity, and anyone with the URL could tamper, and in the end the main defense would have to be that most people aren't so bored as to tamper with other people's email preferences. Are there any other alternatives I've missed, or issues or solutions with these that anyone can provide insight on? What are best practices in this area?

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