It's All In The Cloud
- by Natalia Rachelson
People turned out in droves for Steve Miranda's Apps Cloud General
Session. Steve, as engaging as ever, covered our Apps strategy in the
cloud and
reinforced that Oracle has a complete set of cloud services including:
• Human Capital Management• Talent Management• Sales and
Marketing• Customer Service and Support• Financial
Management• Procurement, Sourcing, and Inventory• Project
Portfolio Management• Governance, Risk, and Compliance... all delivered
on top of the Social, Platform, and Common Infrastructure.Steve talked
about Fusion being the centerpiece of our Cloud Services. The fact that Fusion
is 100 percent standards based is a big, big deal! In addition, our ERP Cloud
Service is the most complete cloud service on the market. And email marketing is
dead -- social marketing is where the action is. It's also where Oracle is
investing heavily from a Sales & Marketing Cloud perspective.
Steve covered the strategic acquisitions Oracle has made to enhance our
organic Cloud offering. Specifically, Oracle bought RightNow to make our
Customer Service and Support Cloud service complete. We also bought Taleo to
add Recruiting and Learning capabilities to our Talent Management Cloud.
Steve talked about our customers and how they are benefiting from the use of
a variety of our Cloud Services. Red Robin is driving lower labor and food costs
with Oracle ERP Cloud Service. He used Elizabeth Arden as the profile customer
for HCM and Talent Management Service, UBS for HCM and Talent Management
Service, and Brocade for Talent Management. All these customers are benefiting
from a comprehensive and fully integrated HR platform that aligns compensation
with performance and enhances workforce motivation and retention.
At the same time, Hitachi Data Systems is using Oracle Taleo Performance
Management Cloud to recruit the right competencies, pinpoint areas of
improvement, and develop and monitor employee goals to support the global
account organization. KLM and Overstock.com are gaining the benefits of Oracle's
Customer Service and Support Service from RightNow by better engaging and
serving customer needs online and through call centers.
And last but not least, Graco and Key Energy are leveraging mobility features
and sales forecasting and territory management capabilities within the Oracle
Sales and Marketing Service. They expect to gain better visibility to sales
information and drive more efficient sales campaigns and empower their sales
force with data they need to make sales.
Overall, Oracle Apps Cloud Services are enjoying a significant momentum in
the marketplace. Steve projected an air of confidence and enthusiasm
highlighting Oracle's latest successes with Cloud services.
