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  • Ubuntu will not start due to full partitions

    - by mike
    I left my computer downloading all the night and I did download 35 GB of movies (legal ...). I restarted the computed in the morning then I booted in my encrypted Windows partition for my work. I have left my computer downloading 35GB of files and when I restarted in the morning, I booted Windows. When I tried to access Ubuntu, it failed to boot and in low-graphic mode told me that it won't boot because the partition is full. I tried rescue and it reported 0 MB free. I also cannot delete files with sudo rm as all are impossible due to a read-only file system. I can mount it in Windows but there is a "write protection" there, also. Should I try a live USB?

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  • Social Search: Looking for Love

    - by Mike Stiles
    For marketers and enterprise executives who have placed a higher priority on and allocated bigger budgets to search over social, it might be time to notice yet another shift that’s well underway. Social is search. Search marketing was always more of an internal slam-dunk than other digital initiatives. Even a C-suite that understood little about the new technology world knew it’s a good thing when people are able to find you. Google was the new Yellow Pages. Only with Google, you could get your listing first without naming yourself “AAAA Plumbing.” There were wizards out there who could give your business prominence in front of people who were specifically looking for what you offered. Other search giants like Bing also came along to offer such ideal matchmaking possibilities. But what if the consumer isn’t using a search engine to find what they’re looking for? And what if the search engines started altering their algorithms so that search placement manipulation was more difficult? Both of those things have started to happen. Experian Hitwise’s numbers show that visits to the major search engines in the UK dropped 100 million through August. Search engines are far from dead, or even challenged. But more and more, the public is discovering the sites and brands they need through advice they get via social, not search. You’ll find the worlds of social and search increasingly co-mingling as well. Search behemoths Google and Bing are including Facebook and Google+ into their engines. Meanwhile, Facebook and Twitter have done some integration of global web search into their platforms. So what makes social such a worthwhile search entity for brands? First and foremost, the consumer has demonstrated a behavior of acting on recommendations from social connections. A cry in the wilderness like, “Anybody know any good catering companies?” will usually yield a link (and an endorsement) from a friend such as “Yeah, check out Just-Cheese-Balls Catering.” There’s no such human-driven force/influence behind the big search engines. Facebook’s Mark Zuckerberg and others call it “Friend Mining.” It is, in essence, searching for answers from friends’ experiences as opposed to faceless code. And Facebook has all of those friends’ experiences already stored as data. eMarketer says search in an $18 billion business, and investors are really into it. So no shock Facebook’s ready to leverage their social graph into relevant search. What do you do about all this as a brand? For one thing, it’s going to lead to some interesting paid marketing opportunities around the corner, including Sponsored Stories bought against certain queries, inserting deals into search results, capitalizing on social search results on mobile, etc. Apart from that, it might be time to stop mentally separating social and search in your strategic planning and budgeting. Courting your fans on social will cumulatively add up to more valuable, personally endorsed recommendations for your company when a consumer conducts a search on social. Fail to foster those relationships, fail to engage, fail to provide knock-em-dead customer service, fail to wow them with your actual products and services…and you’ll wind up with the visibility you deserve in social search results.

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  • SPARC Solaris Momentum

    - by Mike Mulkey-Oracle
    Following up on the Oracle Solaris 11.2 launch on April 29th, if you were able to watch the launch event, you saw Mark Hurd state that Oracle will be No. 1 in high-end computing systems "in a reasonable time frame”.  "This is not a 3-year vision," he continued.Well, According to IDC's latest 1QCY14 Tracker, Oracle has regained the #1 UNIX Shipments Marketshare! You can see the report and read about it here: Oracle regains the #1 UNIX Shipments Marketshare, but suffice to say that SPARC Solaris is making strong gains on the competition.  If you have seen the public roadmap through 2019 of Oracle's commitment to continue to deliver on this technology, you can see that Mark Hurd’s comment was not to be taken lightly.  We feel the systems tide turning in Oracle's direction and are working hard to show our partner community the value of being a part of the SPARC Solaris momentum.We are now planning for the Solaris 11.2 GA in late summer (11.2 beta is available now), as well as doing early preparations for Oracle OpenWorld 2014 on September 28th.  Stay tuned there!Here is a sampling of the coverage highlights around the Oracle Solaris 11.2 launch:“Solaris is still one of the most advanced platforms in the enterprise.” – ITBusinessEdge“Oracle is serious about clouds now, just as its customers are, whether they are building them in their own datacenters or planning to use public clouds.” – EnterpriseTech"Solaris is more about a layer of an integrated system than an operating system.” — ZDNet

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  • Should I use JavaFx properties?

    - by Mike G
    I'm usually very careful to keep my Model, View, and Controller code separate. The thing is JavaFx properties are so convenient to bind them all together. The issue is that it makes my entire code design dependent on JavaFx, which I feel I should not being doing. I should be able to change the view without changing too much of the model and controller. So should I ignore the convenience of JavaFx properties, or should I embrace them and the fact that it reduces my codes flexibility.

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  • Strange resizing of partition after reinstalling Ubuntu 14.04 64bit

    - by Mike
    I started with Windows 7 on 120GB SSD and Ubuntu 14.04 32bit installed on 60GB partition on separate 1TB HDD. I just did a fresh reinstall of 14.04 64bit on the 1TB HDD. In the installation set up process, I selected the second choice of "deleting Ubuntu 14.04 and all it's files,documents, photos etc and reinstalling" to what I figured would reinstall the 64bit OS on the already existing 60GB allocated partition. Instead, it reinstalled Ubuntu as 43.5 GB and created a separate 15.8 partition. So now it reads that my disk space for Ubuntu ( in settingsdetails) is 43.5GB (instead of the previous 60GB that my old 32bit had) The upside is I can now access my 1TB HDD from my toolbar(and all the files located on it) Before, I could only access that through Windows (I can also access the SSD too, but that was always the case) Both drives are mounted now. My initial reaction was to go into Windows 7 disk management delete the strange/new 15gb partitionextend the 43.5 to the unallocated space. But I'm not sure if this is necessary or would even work. My question is why did it create a 15gb partition shrinking my ubuntu disk space, and is it useful? I don't want wasted space, so before I go through all my set up of Ubuntu, should I change this. At this time my HDD reads as 43.5 partiton, 15.8 partition, and 874GB exfat32 (939GB total)

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  • Mobile Deals: the Consumer Wants You in Their Pocket

    - by Mike Stiles
    Mobile deals offer something we talk about a lot in social marketing, relevant content. If a consumer is already predisposed to liking your product and gets a timely deal for it that’s easy and convenient to use, not only do you score on the marketing side, it clearly generates some of that precious ROI that’s being demanded of social. First, a quick gut-check on the public’s adoption of mobile. Nielsen figures have 55.5% of US mobile owners using smartphones. If young people are indeed the future, you can count on the move to mobile exploding exponentially. Teens are the fastest growing segment of smartphone users, and 58% of them have one. But the largest demographic of smartphone users is 25-34 at 74%. That tells you a focus on mobile will yield great results now, and even better results straight ahead. So we can tell both from statistics and from all the faces around you that are buried in their smartphones this is where consumers are. But are they looking at you? Do you have a valid reason why they should? Everybody likes a good deal. BIA/Kelsey says US consumers will spend $3.6 billion this year for daily deals (the Groupons and LivingSocials of the world), up 87% from 2011. The report goes on to say over 26% of small businesses are either "very likely" or "extremely likely" to offer up a deal in the next 6 months. Retail Gazette reports 58% of consumers shop with coupons, a 40% increase in 4 years. When you consider that a deal can be the impetus for a real-world transaction, a first-time visit to a store, an online purchase, entry into a loyalty program, a social referral, a new fan or follower, etc., that 26% figure shows us there’s a lot of opportunity being left on the table by brands. The existing and emerging technologies behind mobile devices make the benefits of offering deals listed above possible. Take how mobile payment systems are being tied into deal delivery and loyalty programs. If it’s really easy to use a coupon or deal, it’ll get used. If it’s complicated, it’ll be passed over as “not worth it.” When you can pay with your mobile via technologies that connects store and user, you get the deal, you get the loyalty credit, you pay, and your receipt is uploaded, all in one easy swipe. Nothing to keep track of, nothing to lose or forget about. And the store “knows” you, so future offers will be based on your tastes. Consider the endgame. A customer who’s a fan of your belt buckle store’s Facebook Page is in one of your physical retail locations. They pull up your app, because they’ve gotten used to a loyalty deal being offered when they go to your store. Voila. A 10% discount active for the next 30 minutes. Maybe the app also surfaces social references to your brand made by friends so they can check out a buckle someone’s raving about. If they aren’t a fan of your Page or don’t have your app, perhaps they’ve opted into location-based deal services so you can still get them that 10% deal while they’re in the store. Or maybe they’ve walked in with a pre-purchased Groupon or Living Social voucher. They pay with one swipe, and you’ve learned about their buying preferences, credited their loyalty account and can encourage them to share a pic of their new buckle on social. Happy customer. Happy belt buckle company. All because the brand was willing to use the tech that’s available to meet consumers where they are, incentivize them, and show them how much they’re valued through rewards.

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  • Price Drop for Processor based License on Exalytics

    - by Mike.Hallett(at)Oracle-BI&EPM
    ·       33% reduction in the list `per processor` license pricing for the Oracle BI Foundation Suite ·       New capacity-based licensing which allows customers to think big & start small, significantly lowering the entry price point for an Exalytics. Oracle BI Software List Price changes In response to new powerful platforms like the in-memory Oracle Exalytics with 40 cpu cores (counted under Oracle pricing policy as 20 “processors”), the list price of “Oracle BI Foundation Suite” (BIFS) is reduced by 33% from $450K per processor to $300K per processor. Capacity-based licensing on Exalytics (Trusted Partitions) “Capacity-based pricing” for the BIFS, Endeca, Essbase and Times Ten for Exalytics software is now available for Exalytics systems. This is delivered using “Oracle VM” (OVM).  We still ship a full Exalytics machine to all customers, but they may choose to only use and license a subset of the processors installed in the machine.   Customers can license Exalytics software in units of 5 “processors”: 5, 10, 15 or the full capacity 20.   As the customer’s implementation and workload increases, it is a simple matter to license additional processors and, using OVM, make them available to the BI or EPM application. Endeca Information Discovery now available on Exalytics Oracle has also announced the certification of “Oracle Endeca Information Discovery” (EID) on the Exalytics machine.    EID can be licensed alone or in combination with the BIFS & Times Ten for an Exalytics stack, and also participates in the capacity based pricing outlined above.   The Exalytics hardware is the perfect platform for EID, and provides superb power and performance for this in-memory hybrid text-search-analytics.   For more information : Oracle Price lists Oracle Partitioning Policy Discussion by Mark Rittman (Rittman Mead Consulting ltd.) on Oracle Trusted Partitions for Oracle Engineered Systems, Oracle Exalytics and Updated BI Foundation Pricing.

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  • Shared hosting banwidth limits

    - by mike
    I have a shared hosting account with a 20GB monthly bandwidth limit. I have exceeded my monthly limit and according to my host my counter is never reset, they say they use a continuous 30 day counter. So for example, I make payment on the 1st of each month, say I use 20GB in the last week of the month. My bandwidth counter is not reset on the 1st of the new month and my bandwidth will only become available in the last week of the new month. Is this common practice by shared hosting companies? Sounds a bit shady to me. Surely my counters should be reset on the 1st of every month when I make payment and 20GB of bandwidth should be available from the day payment is made?

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  • Book to Help OBI11g Developers by Mark Rittman

    - by Mike.Hallett(at)Oracle-BI&EPM
    Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Mark Rittman has published an extensive up to date Developer’s Guide for Oracle Business Intelligence 11g. For a great summary of what you can get from this new book have a quick look at the review posted here by Abhinav Agarwal.

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  • Too many heap subpools might break the upgrade

    - by Mike Dietrich
    Recently one of our new upcoming Oracle Database 11.2 reference customers did upgrade their production database - a huge EBS system - from Oracle 9.2.0.8 to Oracle Database 11.2.0.2. They've tested very well, we've optimized the upgrade process, the recompilation timings etc.  But once the live upgrade was done it did fail in the JAVA component piece with this error: begin if initjvmaux.startstep('CREATE_JAVA_SYSTEM') then * ORA-29553: classw in use: SYS.javax/mail/folder ORA-06512: at "SYS.INITJVMAUX", line 23 ORA-06512: at line 5 Support diagnosis was pretty quick - and refered to:Bug 10165223 - ORA-29553: class in use: sys.javax/mail/folder during database upgrade But how could this happen? Actually I don't know as we have used the same init.ora setup on test and production. The only difference: the prod system has more CPUs and RAM. Anyway, the bug names as workarounds to either decrease the SGA to less than 1GB or decrease the number of heap subpools to 1. Finally this query did help to diagnose the number of heap subpools: select count(distinct kghluidx) num_subpools from x$kghlu where kghlushrpool = 1; The result was 2 - so we did run the upgrade now with this parameter set: _kghdsidx_count=1 And finally it did work well. One sad thing:After the upgrade did fail Support did recommend to restore the whole database - which took an additional 3-4 hours. As the ORACLE SERVER component has been already upgraded successfully at the stage where the error did happen it would have been fine to go on with the manual upgrade and start catupgrd.sql script. It would have been detected that the ORACLE SERVER is upgraded already and just picked up the non-upgraded components. The good news:Finally I had one extra slide to add to our workshop presentation

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  • Wrong statistics in AUX_STATS$ might puzzle the optimizer

    - by Mike Dietrich
    We do recommend the creation of System Statistics for quite a long time. Since Oracle 9i the optimizer works with a CPU and IO cost based model. And in order to give the optimizer some knowledge about the IO subsystem's performance and throughput - once System Statistics are collected - they'll get stored in AUX_STATS$. For this purpose in the old Oracle 9i days some default values had been defined - and you'll still find those defaults in Oracle Database 11g Release 2 in AUX_STATS$. But these old values don't reflect the performance of modern IO systems. So it might be a good best practice post upgrade to create fresh System Statistics if you haven't done this before.  You can collect System Statistics with: exec DBMS_STATS.GATHER_SYSTEM_STATS('start'); and end it later by executing: exec DBMS_STATS.GATHER_SYSTEM_STATS('stop'); You could also run DBMS_STATS.GATHER_SYSTEM_STATS('interval', interval=>N) instead where N is the number of minutes when statistics gathering is stopped automatically. Please make sure you'll do this on a real workload period. It won't make sense to gather these values while the database is in an idle state. You should do this ideally for several hours. It doesn't affect performance in a negative way as the values are anyway collected in V$SYSSTAT and V$SESSTAT. And in case you'd like to delete the stats and revert to the old default values you'd simply execute:exec DBMS_STATS.DELETE_SYSTEM_STATS; The tricky thing in Oracle Database 11.2 - and that's why I'm actually writing this blog post today - is bug9842771. This leads to wrong values in AUX_STATS$ for SREADTIM and MREADTIM by factor 1000 guiding the optimizer sometimes into the totally wrong directon. The workaround is to overwrite these values manually and divide them by 1000. Use the DBMS_STATS.SET_SYSTEM_STATS procedure. See this MOS Note:9842771.8 for the above bug for some further information. This issue is fixed in Oracle Database 11.2.0.3 and above. To get some background information about the statistics collected in please read this section in the Oracle Database 11.2 Performance Tuning Guide. And gathering System Statistics might have some implication if you have mixed workloads - and interacts with DB_FILE_MULTIBLOCK_READ_COUNT. For more information please read section 13.4.1.2.

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  • USB device not accepting address

    - by Mike Williamson
    I have a series of machines that I am building for work that have usb card readers. When I boot them I get a long series of messages: ... [ 2347.768419] hub 1-6:1.0: unable to enumerate USB device on port 6 [ 2347.968178] usb 1-6.6: new full-speed USB device number 10 using ehci_hcd [ 2352.552020] usb 1-6.6: device not accepting address 10, error -32 [ 2352.568421] hub 1-6:1.0: unable to enumerate USB device on port 6 [ 2352.768179] usb 1-6.6: new full-speed USB device number 12 using ehci_hcd [ 2357.352033] usb 1-6.6: device not accepting address 12, error -32 ... On some older machines this only takes a few attempts before the card reader finally accepts an address, while on newer machines it can take many minutes. Changing hardware is not an option and plugging the usb card reader into a different port is only an option for the older manchines. This was a problem under 11.04 and I am now running the 12.04 beta and its still happening. Is there something I can do in the software (a udev rule perhaps?) that would fix this? Any advice appreciated. I'm happy to provide more details if you need them.

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  • New Time Zone Patch DST V18 is available

    - by Mike Dietrich
    Sorry for not updating the blog more often at the moment - but more updates will come soon as I play around with Oracle Restart and single instance databases in ASM with Oracle 11.2. Just on the side there's a new time zone patch to DST V18 available since May 2012. You can download it via PATCH download from MOS with the patch number: 13417321 What do you think? Will Lufthansa operate a faster jet the other night? Will the jet stream be more powerful? Or a better type of fuel? Or is it just the travel portal which hasn't applied the correct time zone patches to catch DST change that night in the US whereas it happens two weeks later in Europe? Guess ... And please see the readme about how to apply the patch and our slides about why time zone patching may be important even in your environment RDBMS bug: Bug 13417321: DST 18 : HALF YEARLY DST PATCHES, MAY 2012 OJVM Bug 14112098 - dst changes for dstv18 (tzdata2012c) - need ojvm fix

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  • Consolidating multiple domain names

    - by Mike
    I have a client that has three separately hosted copies of their website, each on a separate domain name. The websites are all essentially the same, bar a few discrepancies caused by badly managed updates in the past. I will soon be launching a completely new website for them, at which point, all three domain names are to resolve to the same web server. One domain name will become the default domain name that they refer to in all their literature, and the other two will simply be used as catch-alls for old links, bookmarks, and so on. I would like to know what people consider the best route to achieve this. My plan so far is: Get the new site up and running on the new webserver. Change the relevant A record of the default domain name to point to the new webserver. a) Keep the existing hosting accounts in operation. Create a list of 301 redirects from old page names on the old site to new page names on the new site. or b) Configure CNAME records for the non-default domain names, each pointing to the new webserver. Create a list of 301 redirects on the new site that redirect from old page names to new page names. If my understanding is correct, 3a will help to maintain whatever search engine rankings the sites already have (I know it's not going to be perfect), while at the same time informing search engines that the old domain names are no longer in use. What's a good approach to take here?

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  • Social HCM: Is Your Team Listening?

    - by Mike Stiles
    Does integrating Social HCM into your enterprise make sense? Consider Sam and Christina. Sam is a new hire at a big company. On the job 3 weeks, a question has come up on how to properly file an expense report to get reimbursed. It was covered in the onboarding session, but shockingly enough, Sam didn’t memorize or write down every word of the session. The answer is probably in a handout, in a stack of handouts 2 inches thick. It also might be on the employee web site…somewhere. Christina is a new hire at a different big company. She has the same question. She logs into her company’s social network, goes to the “new hires” group, asks her question and gets an answer in seconds. Christina says, “Cool!” Sam says, “Grrrr.” It’s safe to say the qualified talent your company wants is accustomed to using social platforms to communicate and get quick answers. As such, Christina is comfortable at her new company, whereas Sam is wondering what he’s gotten himself into. Companies that cling to talent communication and management systems that don’t speak to talent’s needs or expectations put themselves at risk. Right from the recruiting stage, prospects can determine if a company has embraced the communications tools of the 21st century. If they don’t see it, alarm bells go off. With great talent more in demand than ever, enterprises should reconsider making “this is the way we do it, you adapt to us” their mantra. Other blogs have clearly outlined that apart from meeting top recruits’ expectations, Social HCM benefits the organization itself in terms of efficiency, talent performance & measurement. Recruiting: Jobvite shows 64% of companies hired using social. 89% of job seekers are using social in their search. Social can give employers access to relevant communities of prospects and advance the brand. Nucleus Research found general hiring software can provide over 1,000% ROI by reducing churn and improving screening. Social talent acquisition should perform at least as well. Learning & Development:Employees, learning from the company or from peers, can be kept on top of the latest needed skillsets and engage in self-paced training so as to advance within the company. Performance Management:Just as gamers are egged on by levels and achievements, talent can reach for workplace kudos, be they shout-outs from peers & managers or formally established milestones. Plus employee reviews become consistent and fair as managers have access to the cumulative feedback social offers. Workflow and Collaboration:With workforces dispersing in terms of physical location, social provides a platform that helps eliminate drawbacks that would have brought just 10 years ago. Finding and connecting with just the right colleague to get the most relevant info at any given time has never been more possible…or expected. While yes, marketing has taken the social lead inside the enterprise, HCM (with the word “human” right there in its name) is the obvious locale for the next big integration of social in business. The technology is there. At Oracle, Fusion HCM apps are deeply embedded with Social HCM…just one example of systems taking social across the enterprise. Christina’s company is communicating with her in ways she’s used to. Sam’s company may as well be trying to talk to him using signal flags. @mikestilesPhoto via stock.xchng

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  • Parallel Class/Interface Hierarchy with the Facade Design Pattern?

    - by Mike G
    About a third of my code is wrapped inside a Facade class. Note that this isn't a "God" class, but actually represents a single thing (called a Line). Naturally, it delegates responsibilities to the subsystem behind it. What ends up happening is that two of the subsystem classes (Output and Timeline) have all of their methods duplicated in the Line class, which effectively makes Line both an Output and a Timeline. It seems to make sense to make Output and Timeline interfaces, so that the Line class can implement them both. At the same time, I'm worried about creating parallel class and interface structures. You see, there are different types of lines AudioLine, VideoLine, which all use the same type of Timeline, but different types of Output (AudioOutput and VideoOutput, respectively). So that would mean that I'd have to create an AudioOutputInterface and VideoOutputInterface as well. So not only would I have to have parallel class hierarchy, but there would be a parallel interface hierarchy as well. Is there any solution to this design flaw? Here's an image of the basic structure (minus the Timeline class, though know that each Line has-a Timeline): NOTE: I just realized that the word 'line' in Timeline might make is sound like is does a similar function as the Line class. They don't, just to clarify.

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  • How to improve programming skills?

    - by Mike
    I'm very new to programming. I started learning PHP about half a year ago, so I do know something. I can write small functions, I can export and import information from a database and I can make a website. I don't know OOP principles and I don't know about objects and classes. Should I move to OOP principles and learn about classes, methods and objects? If not, what should I do? Continue writing simple code? How can a programmer write his/her own API? Is OOP necessary to do this? So how can i improve my skills? I love programming. I spend my 24/7 on it, so any help will be appreciated.

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  • Social Targeting: This One's Just for You

    - by Mike Stiles
    Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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  • Bringing in New Architecture During Maintenance on Legacy Systems

    - by Mike L.
    I have been tasked with adding some new features to a legacy ASP.NET MVC2 project. The codebase is a disaster and I want to write these new features with some thought behind the implementation and not just throw these new features into the mess. I would like to introduce things like dependency injection and the orchestrator pattern; just to the code that I am going to write. I don't have enough time to try to refactor the entire system. Is it OK to not be consistent with the rest of the codebase and add new features following different design principles? Should I not introduce new patterns and just get the features implemented? I feel like it might be confusing to the next person to see parts of the system using a design that other parts are not following.

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  • How are these bullets done?

    - by Mike
    I really want to know how the bullets in Radiangames Inferno are done. The bullets seem like they are just billboard particles but I am curious about how their tails are implemented. They can curve so this means they are not just a billboard. Also, they appear continuous which implies that the tails are not made of a bunch of smaller particles (I think). Can anyone shead some light on this for me?

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  • "A", "an", and "the" in method and function names: What's your take?

    - by Mike Spross
    I'm sure many of us have seen method names like this at one point or another: UploadTheFileToTheServerPlease CreateATemporaryFile WriteTheRecordToTheDatabase ResetTheSystemClock That is, method names that are also grammatically-correct English sentences, and include extra words purely to make them read like prose. Personally, I'm not a huge fan of such "literal" method names, and prefer to be succint, while still being as clear as possible. To me, words like "a", "an", and "the" just look plain awkward in method names, and it makes method names needlessly long without really adding anything useful. I would prefer the following method names for the previous examples: UploadFileToServer CreateTemporaryFile WriteOutRecord ResetSystemClock In my experience, this is far more common than the other approach of writing out the lengthier names, but I have seen both styles and was curious to see what other people's thoughts were on these two approaches. So, are you in the "method names that read like prose" camp or the "method names that say what I mean but read out loud like a bad foreign-language-to-English translation" camp?

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  • Using Linux as guest on vmware and sharing connection with windows vista

    - by mike
    I been trying for weeks with vmwware player, now d/l vmwware work station 7, Have a laptop with one built in modem and a usb modem I bought, It works great switching it over from host to use in ubuntu to connect to the net, now when I use that modem from the host to connect online I have no trouble getting ubuntu to share the internet connection, But tried with NAT bridge host and all to get it to work from ubuntu to share the internet connection to windows vista, the host, I know it should work if it works the other way around, I tried setting up my wlan0 eht0 and eth1 to the correct IP can get both systems to notice each other by name and ip, but cant get them to share the connection from guest to host, I've tried iptables and all as well, Can someone please help me out with this? I am sure It is something something I'm over looking, Thanks in advance

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  • How to install "libgtk1.2" on Ubuntu 12.04/64bit?

    - by Mike Redford
    Is there any way to install "libgtk1.2" on Ubuntu 12.04, please? I try to install that in terminal : sudo apt-add-repository ppa:adamkoczur/gtk1.2 sudo apt-get update sudo apt-get install libgtk1.2 Output : Reading package lists... Done Building dependency tree Reading state information... Done E: Unable to locate package libgtk1.2 E: Couldn't find any package by regex 'libgtk1.2' any suggestion ?

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  • Where Twitter Stands Heading Into 2013

    - by Mike Stiles
    As Twitter continued throughout 2012 to be a stage on which global politics and culture played itself out, the company itself underwent some adjustments that give us a good indication of what users and brands can expect from the platform in 2013. The power of the network did anything but fade. Celebrities continued to use it to connect one-on-one. Even the Pope signed on this year. It continued to fuel revolutions. It played an exponentially large factor in this US Presidential election. And around the world, the freedom to speak was challenged as users were fired, sued, sometimes even jailed for their tweets. Expect more of the same in 2013, as Twitter has entrenched itself, for individuals, causes and brands, as the fastest, easiest, most efficient way to message the masses so some measure of impact can come from it. It’s changed everything, and it’s not finished. These fun facts reveal the position of strength with which Twitter enters 2013: It now generates a billion tweets every 2.5 days It has 500 million+ users The average Twitter user has tweeted 307 times 32% of everyone using the Internet uses Twitter It’s expected to bring in $540 million in ad revenue by 2014 11 new accounts are created every second High-level Executive Summary: people love it, people use it, and they’re going to keep loving and using it. Whether or not outside developers love it is a different matter. 2012 marked a shift from welcoming the third party support that played at least some role in Twitter being so warmly embraced, to discouraging anything that replicates what Twitter can do itself…or plans to do itself. It’s not the open playground it once was. Now Twitter must spend 2013 proving it can innovate in-house and keep us just as entranced. Likewise, Twitter is distancing itself from Facebook. Images from the #1 platform’s Instagram don’t work on Twitter anymore, and Twitter’s rolling out their own photo filter product. Where the two have lived in a “plenty of room for everybody” symbiosis up to now, 2013 could see the giants ramping up a full-on rivalry. Twitter is exhibiting a deliberate strategy. Updates have centered on more visually appealing search results, and making finding and sharing content easier. Deals have been cut with some media entities so their content stands out. CEO Dick Costolo has said tweets aren’t the attraction, they’re what leads you to content. Twitter aims to be a key distributor of media and info. Add the addition of former News Corp. President Peter Chernin to the board, and their hashtag landing page experience for events, and their media behemoth ambitions get pretty clear. There are challenges ahead and Costolo has also laid those out; entry into China, figuring out how to have Twitter deliver both comprehensive and relevant, targeted experiences, and the visualization of big data. What does this mean for corporations? They can expect a more media-rich evolution and growing emphases on imagery. They can expect more opportunities to create great media content and leverage Twitter for its distribution. And they can expect new ways to surface in searches. Are brands diving in? 56% of customer tweets to companies get completely and totally ignored. Ugh. A study Twitter recently conducted with Compete shows people who see tweets from retailers are more likely to buy a product. And, the more retailer tweets they see, the more likely they are to purchase on the retail site. As more of those tweets point to engaging media content from the brand, the results should get even better. Twitter appears ready for 2013. Enterprise brands have some work to do. @mikestilesPhoto Stuart Miles, freedigitalphotos.net

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