The topic of “big data” clearly has reached a tipping point in 2012. With plenty of coverage over
the past few years in
the IT press, we are now starting to see
the topic of “big data” covered in mainstream business press, including a cover story in
the October 2012 issue of
the Harvard Business Review.
To help customers understand
the challenges of managing “big data” as well as
the opportunities that can be created by leveraging “big data”, Oracle has recently run and published
the results of a customer survey, as well as white papers and articles on this topic. Most recently, we commissioned a white paper titled “Mastering Big Data: CFO Strategies to Transform Insight into Opportunity”.
The premise here is that “big data” is not just a topic that CIOs should pay attention to, but one that CFOs should understand and take advantage of as well. Clearly, whoever masters
the art and science of big data will be positioned for competitive advantage in their industries or markets. That’s why smart CFOs are taking control of big data and business analytics projects, not just to uncover new ways to drive growth in a slowing global economy, but also to be a catalyst for change in
the enterprise. With an increasing number of CFOs now responsible for overseeing IT investments and providing strategic insight to
the board, CFOs will be increasingly called upon to take a leadership role in assessing
the value of “big data” initiatives, building on their traditional skills in reporting and helping managers analyze data to support decision making.
Here’s a link to
the white paper referenced
above, which is posted on
the Oracle C-Central/CFO web site, as well as some other resources that can help CFOs master
the topic of “big data”:
White Paper “Mastering Big Data: CFO Strategies to Transform Insight into Opportunity
CFO Market Watch article: “Does Big Data Affect
the CFO?”
Oracle Survey Report: “From Overload to Impact – An Industry Scorecard on Big Data Industry Challenges”
Upcoming Big Data Webcast with Andrew McAfee
Here’s a general link to Oracle C-Central/CFO in case you want to start there:
www.oracle.com/c-central/cfo
Feel free to contact me if you have any questions or need additional information:
[email protected]