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• UPK Hands-on Labs at OHUG

  - by Karen Rihs

  Going to OHUG, June 18-22? Be sure to attend one or more UPK hands-on labs! Choose from Basic, Advanced, What's New, and Prebuilt Content!   Oracle User Productivity Kit 11.1 Workshop – Basic Stephen Armbruster, Oracle Corporation June 19, 2012, 11:00 a.m. – 12:00 p.m. June 20, 2012, 4:30 – 5:30 p.m. The User Productivity Kit (UPK) is a comprehensive, cost-effective, customizable solution that helps your organization quickly create the critical documentation, training, and support materials needed to drive project team and user productivity throughout the lifecycle of your software. The User Productivity Kit provides system process documentation, user acceptance test scripts, comprehensive instructor-led training materials, web-based training materials, role-based performance support, and complete documentation. Also provided is the UPK Developer, which serves as a single-source development and customization tool to enable rapid content creation and customization. The User Productivity Kit delivers: Business process documentation for fit-gap analysis - providing time and cost savings that jump-start your implementation or upgrade User Acceptance test scripts to help test applications prior to go-live State-of-the-art instructional design tools to rapidly build and tailor documentation, instructor-led training materials, and web-based training to fit organizational needs Live-application performance support with transactional and procedural information to maximize user efficiency. By registering for this hands-on UPK workshop, participants will use UPK to build an application job aid and simulation that can be used as performance support for the application. But hurry, space is limited! Oracle User Productivity Kit 11.1 Workshop – Advanced Stephen Armbruster, Oracle Corporation June 20, 2012, 1:30 – 2:30 p.m. This special workshop is for those already familiar with UPK and will cover advanced concepts. In this workshop, you will gain an in-depth knowledge of working with the UPK Developer. Following this workshop, you will be able to: Create publishing categories Add a logo to a publishing project Publish using the newly created category Configure your own library view Manage topic history in a multi-user environment Oracle User Productivity Kit 11.1 Workshop – What’s NEW! Stephen Armbruster, Oracle Corporation June 19, 2012, 1:30 – 2:30 p.m. June 21, 2012, 1:00 – 2:00 p.m. This special workshop is for those already familiar with UPK and will focus on the new features included in the latest version 11.1. In this workshop, you will review most of the new features included in the UPK Developer. Oracle User Productivity Kit 11.1 Workshop – Prebuilt Content Stephen Armbruster, Oracle Corporation June 19, 2012, 4:30 – 5:30 p.m. June 21, 2012, 2:15 – 3:15 p.m. This special workshop is for those already familiar with UPK and will focus on the latest version 11.1. At the end of this workshop, you will be able to demonstrate how to: Import prebuilt content Modify content frames Add a decision frame Translate a topic into Spanish Stephen Armbruster is a principal sales consultant, specializing in HCM and UPK applications for Oracle over the past twelve years. In addition to his current role, he serves as an ambassador for the Fusion User Experience (UX) team and is tasked with evangelizing the UX for end users across all Oracle brands (Fusion, PSFT, JDE, and EBS).  He is also a trusted advisor to Oracle’s Product Management teams related to Learning Management Systems (LMS). Prior to joining Oracle, he was an instructor as well as an instructional technologist working in the medical diagnostics, high tech, and information management industries. As an expert in both LMS and UPK, he regularly speaks at Oracle conferences including Oracle OpenWorld and OHUG on topics that span using Oracle solutions to accomplish employee training, certification, and user adoption. His presentations are both entertaining and engaging.

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• What Counts For a DBA: Imagination

  - by drsql

  "Imagination…One little spark, of inspiration… is at the heart, of all creation." – From the song "One Little Spark", by the Sherman Brothers I have a confession to make. Despite my great enthusiasm for databases and programming, it occurs to me that every database system I've ever worked on has been, in terms of its inputs and outputs, downright dull. Most have been glorified e-spreadsheets, many replacing manual systems built on actual spreadsheets. I've created a lot of database-driven software whose main job was to "count stuff"; phone calls, web visitors, payments, donations, pieces of equipment and so on. Sometimes, instead of counting stuff, the database recorded values from other stuff, such as data from sensors or networking devices. Yee hah! So how do we, as DBAs, maintain high standards and high spirits when we realize that so much of our work would fail to raise the pulse of even the most easily excitable soul? The answer lies in our imagination. To understand what I mean by this, consider a role that, in terms of its output, offers an extreme counterpoint to that of the DBA: the Disney Imagineer. Their job is to design Disney's Theme Parks, of which I'm a huge fan. To me this has always seemed like a fascinating and exciting job. What must an Imagineer do, every day, to inspire the feats of creativity that are so clearly evident in those spectacular rides and shows? Here, if ever there was one, is a role where "dull moments" must be rare indeed, surely? I wanted to find out, and so parted with a considerable sum of money for my wife and I to have lunch with one; I reasoned that if I found one small way to apply their secrets to my own career, it would be money well spent. Early in the conversation with our Imagineer (Cindy Cote), the job did indeed sound magical. However, as talk turned to management meetings, budget-wrangling and insane deadlines, I came to the strange realization that, in fact, her job was a lot more like mine than I would ever have guessed. Much like databases, all those spectacular Disney rides bring with them a vast array of complex plumbing, lighting, safety features, and all manner of other "boring bits", kept well out of sight of the end user, but vital for creating the desired experience; and, of course, it is these "boring bits" that take up much of the Imagineer's time. Naturally, there is still a vital part of their job that is spent testing out new ideas, putting themselves in the place of a park visitor, from a 9-year-old boy to a 90-year-old grandmother, and trying to imagine what experiences they'd like to have. It is these small, but vital, sparks of imagination and creativity that have the biggest impact. The real feat of a successful Imagineer is clearly to never to lose sight of this fact, in among all the rote tasks. It is the same for a DBA. Not matter how seemingly dull is the task at hand, try to put yourself in the shoes of the end user, and imagine how your input will affect the experience he or she will have with the database you're building, and how that may affect the world beyond the bits stored in your database. Then, despite the inevitable rush to be "done", find time to go the extra mile and hone the design so that it delivers something as close to that imagined experience as you can get. OK, our output still can't and won't reach the same spectacular heights as the "Journey into The Imagination" ride at EPCOT Theme Park in Orlando, where I first heard "One Little Spark". However, our imaginative sparks and efforts can, and will, make a difference to the user who now feels slightly more at home with a database application, or to the manager holding a report presented with enough clarity to drive an interesting decision or two. They are small victories, but worth having, and appreciated, or at least that's how I imagine it.

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• Tweaking Remote Control (In-Kernel LIRC)

  - by Geoff

  I've recently rebuilt my MythTV box using Mythbuntu 12.04, to take advantage of newer hardware (Ivy Bridge). On my previous build I used lirc to manage the remote, i.e. the mapping of key codes - keypresses - application keys; it was quite a journey to learn it all, and I ended up fairly comfortable with how it all worked. What I have: I have a cheap Chinavasion remote and USB dongle, which I've found several articles on; these largely revolve around working with XBMC (interesting, but I don't think directly applicable) and also around getting a Harmony remote to work (it's a Chinavasion CVSB-983 - very useful, since I needed this to get my Harmony 900 working). Mythbuntu 12.04 64-bit MythTV 0.25 (likely irrelevant) How it is right now When I plug this in, it 'just works'. Which is great, except that Ubuntu uses it natively, and prevents some of the button presses from getting through to Myth. For example, I can send a button from the remote that equates to Ctrl-Alt-A (which I assume Ubuntu isn't interested in), and then trap that in Mythfrontend, but the remote's Play button is caught by Ubuntu (which displays a large circle with a line though it, as there's no media player loaded). I understand that this is because lirc is merged into the kernel now, and I like that. What I've done so far: Found the device using lsusb: $ lsusb Bus 001 Device 004: ID 073a:2230 Chaplet Systems, Inc. infrared dongle for remote Found the event device number: $ cat /proc/bus/input/devices I: Bus=0003 Vendor=073a Product=2230 Version=0110 N: Name="HID 073a:2230" P: Phys=usb-0000:00:1a.0-1.2/input0 S: Sysfs=/devices/pci0000:00/0000:00:1a.0/usb1/1-1/1-1.2/1-1.2:1.0/input/input5 U: Uniq= H: Handlers=sysrq kbd mouse1 event5 js0 B: PROP=0 B: EV=10001f B: KEY=4c37fff072ff32d bf54445600000000 ffffffffff 30c100b17c007 ffa67bfad951dfff febeffdfffefffff fffffffffffffffe B: REL=343 B: ABS=100030000 B: MSC=10 Tested the input with evtest (I pressed Play): $ sudo evtest /dev/input/event5 Input driver version is 1.0.1 Input device ID: bus 0x3 vendor 0x73a product 0x2230 version 0x110 Input device name: "HID 073a:2230" Supported events: Event type 0 (EV_SYN) Event type 1 (EV_KEY) Event code 1 (KEY_ESC) Event code 2 (KEY_1) Event code 3 (KEY_2) Event code 4 (KEY_3) Event code 5 (KEY_4) Event code 6 (KEY_5) Event code 7 (KEY_6) <------------snipped lots of 'Event code' lines------------> Testing ... (interrupt to exit) Event: time 1336435683.230656, -------------- SYN_REPORT ------------ Event: time 1336435683.246648, type 4 (EV_MSC), code 4 (MSC_SCAN), value c00cd Event: time 1336435683.246652, type 1 (EV_KEY), code 164 (KEY_PLAYPAUSE), value 0 Event: time 1336435683.246655, -------------- SYN_REPORT ------------ Tested showkey, again for the Play key: $ sudo showkey -s kb mode was RAW [ if you are trying this under X, it might not work since the X server is also reading /dev/console ] press any key (program terminates 10s after last keypress)... 0xe0 0x22 0xe0 0xa2 What I want: I'd like a way to scan the incoming button presses, if the above method isn't correct. I'd like to either remap each button press to something that Ubuntu/Unity will ignore, or even better pass the keypress directly to Myth (I suspect this later is only possible with lirc, but I could be wrong). I would really like to do this with the in-kernel drivers, i.e. without explicitly loading lirc; if that's the way the world is going, I'd rather find a way to map the current behaviour to what I want, rather than forcing the 'old' arrangement of loading lirc outside the kernel. Learning something new is also worthwhile! My guess: I'm assuming that this will require using setkeycodes, but have had trouble finding enough information to configure this. Any help greatly appreciated!

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• Site Review: Facebook.com and Blockbuster.com - Navigation Schemes

  After cycling through a list of my favorite sites I decided to select Facebook.com and Blockbuster.com for this  post because I found their navigation schemes very intuitive. Facebook in my opinion took a very simplistic and minimalistic approach when they designed their site and its navigation. For example, when you login to your account you will find on the upper left hand side a generic section of the site common areas to all users like news, messages, events, photos and friends. Below this in a separate navigation menu is a list of applications that a user has elected to access through bookmarks. Finally in the upper right hand corner of the site contains links to administer the user’s account like account settings, public profile, and a link back to the users’ home page. Blockbuster on the other had tried to make site navigation a little more slick by using a menu-submenu approach to navigation where user can click on things like Rent, Buy, On Demand, Games, Stores, and Gifts and a submenu of corresponding items appears below the original menu item. In addition they also took this approach and added categorized lists of movies that they offer on the homepage so that users can click on an item like “DVD Spotlight” and a list of movies represented as actual DVD box cases appear on the user’s screen so they can scroll through the list by using left and right arrows on either side of the images displayed. Both Facebook and Blockbuster have more than one navigation groupings because their respected sites are so large and offer an absorbent amount of features. Because of this reason they have to group the main functionality of information in to logical groups based on their actions they perform and the access to specific information. For example it would not make sense for Facebook to include a particular game you like to play within your account with a section pertaining to account administration. The game link would be completely out of place and really confuse the users experience because the groupings where not logically grouped. In addition I think that Facebook users would benefit if Facebook allowed its users to specify what they want on the general navigation from within their site or at least create a section to show frequently accessed pages or favorite sections. Finally regarding additional navigation, I think blockbuster users really benefit from the submenu system of categorizing data, and if fact Blockbuster even allows them to refine the information they are looking for through the use of secondary submenu systems allowing users to really drill down in to what they are looking for to learn more on. I do not think that having more than one navigation bar on a web page is not confusing for the user. For example if you have a navigation bar at the top of your page and at the bottom will allow users to move around the website easier because they can utilize the navigation closest to where their cursor is on the page. In regards to designers forcing all the navigation in to one navigation bar, I think it would be hard for the user to fully understand what is going on based on the size and complexity of the site they are dealing with. For example Blockbuster has a ton of content that could not easily be put in to one navigation bar. From my experience with both Facebook and Blockbuster, they both do a good job with cross browser compatibility. I have had no issues with either site in IE, Firefox, Chrome, and Safari over the years. In addition, I do not believe that either Facebook or Blockbuster require any additional plug-in to utilize their navigation bars.

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• IPgallery banks on Solaris SPARC

  - by Frederic Pariente

  IPgallery is a global supplier of converged legacy and Next Generation Networks (NGN) products and solutions, including: core network components and cloud-based Value Added Services (VAS) for voice, video and data sessions. IPgallery enables network operators and service providers to offer advanced converged voice, chat, video/content services and rich unified social communications in a combined legacy (fixed/mobile), Over-the-Top (OTT) and Social Community (SC) environments for home and business customers. Technically speaking, this offer is a scalable and robust telco solution enabling operators to offer new services while controlling operating expenses (OPEX). In its solutions, IPgallery leverages the following Oracle components: Oracle Solaris, Netra T4 and SPARC T4 in order to provide a competitive and scalable solution without the price tag often associated with high-end systems. Oracle Solaris Binary Application Guarantee A unique feature of Oracle Solaris is the guaranteed binary compatibility between releases of the Solaris OS. That means, if a binary application runs on Solaris 2.6 or later, it will run on the latest release of Oracle Solaris.  IPgallery developed their application on Solaris 9 and Solaris 10 then runs it on Solaris 11, without any code modification or rebuild. The Solaris Binary Application Guarantee helps IPgallery protect their long-term investment in the development, training and maintenance of their applications. Oracle Solaris Image Packaging System (IPS) IPS is a new repository-based package management system that comes with Oracle Solaris 11. It provides a framework for complete software life-cycle management such as installation, upgrade and removal of software packages. IPgallery leverages this new packaging system in order to speed up and simplify software installation for the R&D and production environments. Notably, they use IPS to deliver Solaris Studio 12.3 packages as part of the rapid installation process of R&D environments, and during the production software deployment phase, they ensure software package integrity using the built-in verification feature. Solaris IPS thus improves IPgallery's time-to-market with a faster, more reliable software installation and deployment in production environments. Extreme Network Performance IPgallery saw a huge improvement in application performance both in CPU and I/O, when running on SPARC T4 architecture in compared to UltraSPARC T2 servers.  The same application (with the same activation environment) running on T2 consumes 40%-50% CPU, while it consumes only 10% of the CPU on T4. The testing environment comprised of: Softswitch (Call management), TappS (Telecom Application Server) and Billing Server running on same machine and initiating various services in capacity of 1000 CAPS (Call Attempts Per Second). In addition, tests showed a huge improvement in the performance of the TCP/IP stack, which reduces network layer processing and in the end Call Attempts latency. Finally, there is a huge improvement within the file system and disk I/O operations; they ran all tests with maximum logging capability and it didn't influence any benchmark values. "Due to the huge improvements in performance and capacity using the T4-1 architecture, IPgallery has engineered the solution with less hardware.  This means instead of deploying the solution on six T2-based machines, we will deploy on 2 redundant machines while utilizing Oracle Solaris Zones and Oracle VM for higher availability and virtualization" Shimon Lichter, VP R&D, IPgallery In conclusion, using the unique combination of Oracle Solaris and SPARC technologies, IPgallery is able to offer solutions with much lower TCO, while providing a higher level of service capacity, scalability and resiliency. This low-OPEX solution enables the operator, the end-customer, to deliver a high quality service while maintaining high profitability.

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• Xsigo and Oracle's Storage

  - by Philippe Deverchère

  Xsigo, a virtual network infrastructure provider, has recently been acquired by Oracle. Following this acquisition, one might ask ourselves why it is important to Oracle and how Oracle's storage is going to benefit on the long term from this virtualized infrastructure layer. Well, the first thing to understand is that Virtual Networking addresses both network and storage connectivity. Oracle Virtual Networking, as the Xsigo technology is now called, connects any server to any network and storage, so this is not just about connecting servers to the Internet or Intranet. It is also for a large part connecting servers to NAS and SAN storage. Connecting servers to storage has become increasingly complex in the past few years because of the strong emergence of virtualization at the Operating System level. 50% of enterprise workloads are now virtualized, up from 18% in 2009, resulting in a strong consolidation of various applications in a high density server footprint. At the same time, server I/O capability increased 8x in the last 8 years. All this has pushed IT administrators to multiply the number of I/O connections in the back-end of their physical servers, resulting in a messy and very hard to manage networking infrastructure. Here is a typical view of a rack back-end when no virtual networking is used. We consider that today: - 75% of users have ten or more Ethernet ports per server - 85% of users have two or more SAN ports per server - 58% have had to add connectivity to a server specifically for VMs - 65% consider cable reduction a priority The average is 12 or more ports per server, resulting in an extremely complex infrastructure to manage. What Oracle wants to achieve with its Oracle Virtual Networking offering is pretty simple. The objective is to eliminate the complexity through a dramatic reduction of cabling between servers and storage/networks. It is also to provide a software based management system so that any server can be connected to any network or any storage, on demand, and without physical intervention on the infrastructure. At the end of the day, the picture on the left shows what one wants to get for the back-end of customer's racks: just a couple of connections on each physical server to provide a simple, agile and fast network infrastructure for both storage and networking access. This is exactly what the Oracle Virtual Networking solution does. It transforms a complex, error-prone, difficult to manage and expensive networking infrastructure into a simple, high performance and agile solution for the data center. Practically speaking, and for the sake of simplicity, imagine that each server just hosts a minimal number of physical InfiniBand HCAs (Host Channel Adapter) with two links (for redundancy) onto the Oracle Fabric Interconnect director. Using the Oracle Fabric Manager software, you'll then be able to create virtual NICs and HBAs (called vNIC and vHBA) that will be seen by the servers as standard NICs and HBAs and associate them to networks and storage systems which are physically connected to the back-end of the director through standard Fibre Channel and Ethernet GbE/10GbE ports. In addition to this incredibly simple "at-a-click" connectivity capability, the Oracle Virtual Networking solution offers powerful features such as network isolation, Quality of Service, advanced performance monitoring and non-disruptive reconfiguration, migration and scalability of networking infrastructure. So let's go back now to our initial question: why is Oracle Virtual Networking especially important to Oracle's storage solutions? After all, one could connect any storage in the back-end of the Oracle Fabric Interconnect directors, right? The answer is pretty simple: since Oracle owns both the virtualized networking infrastructure and the storage (ZFS-SA, Pillar Axiom and tape), it is possible to imagine several ways in the future to add value when it comes to connect storage to a virtualized storage network: enhanced storage capabilities, converged management between storage and network, improved diagnostic capabilities and optimized integration resulting in higher performance and unique features/functions. Of course, all this is not going to be done overnight, and future will tell us is which evolutions come first. But there is little doubt that the integration of Xsigo within Oracle is going to create opportunities for Oracle's storage!

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• Some OBI EE Tricks and Tips in the Admin Tool By Gerry Langton

  - by hamsun

  How to set the log level from a Session variable Initialization block As we know it is normal to set the log level non-zero for a particular user when we wish to debug problems. However sometimes it is inconvenient to go into each user’s properties in the Admin tool and update the log level. So I am showing a method which allows the log level to be set for all users via a session initialization block. This is particularly useful for anyone wanting an alternative way to set the log level. The screen shots shown are using the OBIEE 11g SampleApp demo but are applicable to any environment. Open the appropriate rpd in on-line mode and navigate to Manage Variables. Select Session Initialization Blocks, right click in the white space and create a New Initialization Block. I called the Initialization block Set_Loglevel . Now click on ‘Edit Data Source’ to enter the SQL. Chose the ‘Use OBI EE Server’ option for the SQL. This means that the SQL provided must use tables which have been defined in the Physical layer of the RPD, and whilst there is no need to provide a connection pool you must work in On-Line mode. The SQL can access any of the RPD tables and is purely used to return a value of 2. The ‘Test’ button confirms that the SQL is valid. Next, click on the ‘Edit Data Target’ button to add the LOGLEVEL variable to the initialization block. Check the ‘Enable any user to set the value’ option so that this will work for any user. Click OK and the following message will display as LOGLEVEL is a system session variable: Click ‘Yes’. Click ‘OK’ to save the Initialization block. Then check in the On-LIne changes. To test that LOGLEVEL has been set, log in to OBIEE using an administrative login (e.g. weblogic) and reload server metadata, either from the Analysis editor or from Administration > Reload Files and Metadata link. Run a query then navigate to Administration > Manage Sessions and click ‘View Log’ for the query just issued (which should be approximately the last in the list). A log file should exist and with LOGLEVEL set to 2 should include both logical and physical sql. If more diagnostic information is required then set LOGLEVEL to a higher value. If logging is required only for a particular analysis then an alternative method can be used directly from the Analysis editor. Edit the analysis for which debugging is required and click on the Advanced tab. Scroll down to the Advanced SQL clauses section and enter the following in the Prefix box: SET VARIABLE LOGLEVEL = 2; Click the ‘Apply SQL’ button. The SET VARIABLE statement will now prefix the Analysis’s logical SQL. So that any time this analysis is run it will produce a log. You can find information about training for Oracle BI EE products here or in the OU Learning Paths. Please send me an email at [email protected] if you have any further questions. About the Author: Gerry Langton started at Siebel Systems in 1999 working as a technical instructor teaching both Siebel application development and also Siebel Analytics (which subsequently became Oracle BI EE). From 2006 Gerry has worked as Senior Principal Instructor within Oracle University specialising in Oracle BI EE, Oracle BI Publisher and Oracle Data Warehouse development for BI.

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• General Availability of Oracle E-Business Suite Plug-in 12.1.0.1.0

  - by user810030

  We are pleased to announce the General Availability of Oracle E-Business Suite Plug-in 12.1.0.1.0, an integral part of Application Management Suite for Oracle E-Business Suite. The combination of Enterprise Manager 12c Cloud Control and the Application Management Suite combines functionality that was available in the standalone Application Management Pack for Oracle E-Business Suite and Application Change Management Pack for Oracle E-Business Suite with Oracle’s Real User Experience Insight product and the Configuration & Compliance capabilities to provide the most complete solution for managing Oracle E-Business Suite applications. The features that were available in the standalone management packs are now packaged into the Oracle E-Business Suite Plug-in, which is now fully certified with Oracle Enterprise Manager 12c Cloud Control. This latest plug-in extends Cloud Control with E-Business Suite specific system management capabilities and features enhanced change management support. This new release offers the following key enhancements: General: Oracle Enterprise Manager 12c Base Platform uptake: All components of the management suite are certified with Oracle Enterprise Manager 12c Cloud Control. Security: Privilege Delegation: The Oracle E-Business Suite Plug-in now extends Enterprise Manager’s privilege delegation through Sudo and PowerBroker to Oracle E-Business Suite Plug-in host targets.  Privileges and Roles for Managing Oracle E-Business Suite: This release includes new ready-to-use target and resource privileges to monitor, manage, and perform Change Management functionality.  Cloning: Named Credentials Uptake in Cloning: The Clone module transactions now let users leverage the Named Credential feature introduced in Enterprise Manager 12c, thereby passing all the benefits of Named Credentials features in Enterprise Manager to the Oracle E-Business Suite Plug-in users.  Smart Clone improvements: The new and improved Smart Clone UI supports the adding of "pre and post" custom steps to a copy of the ready-to-use cloning deployment procedure. Now a user can pass parameters to the custom steps through the interview screen of the UI as well as pass ready-to-use parameters to the custom steps.  Change Management Enhancements Application Management Suite for Oracle E-Business Suite provides a centralized view to monitor and orchestrate changes (both functional and technical) across multiple Oracle E-Business Suite systems. In this latest release, it provides even more control and flexibility in managing Oracle E-Business Suite changes. Customization Manager: Support for longer file names: Customization Manager now handles file names up to thirty characters in length.  Patch Manager: Queuing of Patch Manager Runs: This feature allows patch runs to queue up if Patch Manager detects a specific target is in a blackout state.  Multi-node system patching: The patch run interview has been enhanced to allow Enterprise Manager Administrator to choose which nodes adpatch will run on.  New AD Administration Options: The patch run interview has been extended to include AD Administration Options "Relink Application Programs", "Generate Product Jars Files", "Generate Report Files", and "Generate Form Files".  Release Technical Details Product documentation for the plug-in is available on My Oracle Support as note 1434392.1.  The Oracle E-Business Suite Plug-in can be accessed in one of the following ways:  Fresh install  Enterprise Manager Store  Oracle Software Delivery Cloud Upgrades  Oracle Technology Network Please refer to the Application Management Pack for Oracle E-Business Suite Guide for further details.  Related Software Component Oracle Real User Experience Insight 12.1.0.0.1  Product documentation is available on Oracle Technology Network in the "Oracle Enterprise Manager 12c Release 1 (12.1) Documentation" set under the "Associated Document" tab. (http://docs.oracle.com/cd/E26370_01/index.htm)  Product may be downloaded individually from Oracle Technology Network software download page for Oracle Enterprise Manager under "Additional Enterprise Manager Downloads." (http://www.oracle.com/technetwork/oem/grid-control/downloads/index.html)  Product may also be downloaded individually from the Oracle Software Delivery Cloud. Select "Oracle Enterprise Manager" product pack, "Oracle Real User Experience Insight 12c Release 1 Media Pack for x8  Collateral Can be accessed on the Application Management Page on Oracle Technology Network

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• Tuning Red Gate: #1 of Many

  - by Grant Fritchey

  Everyone runs into performance issues at some point. Same thing goes for Red Gate software. Some of our internal systems were running into some serious bottlenecks. It just so happens that we have this nice little SQL Server monitoring tool. What if I were to, oh, I don't know, use the monitoring tool to identify the bottlenecks, figure out the causes and then apply a fix (where possible) and then start the whole thing all over again? Just a crazy thought. OK, I was asked to. This is my first time looking through these servers, so here's how I'd go about using SQL Monitor to get a quick health check, sort of like checking the vitals on a patient. First time opening up our internal SQL Monitor instance and I was greeted with this: Oh my. Maybe I need to get our internal guys to read my blog. Anyway, I know that there are two servers where most of the load is. I'll drill down on the first. I'm selecting the server, not the instance, by clicking on the server name. That opens up the Global Overview page for the server. The information here much more applicable to the "oh my gosh, I have a problem now" type of monitoring. But, looking at this, I am seeing something immediately. There are four(4) drives on the system. The C:\ has an average read time of 16.9ms, more than double the others. Is that a problem? Not sure, but it's something I'll look at. It's write time is higher too. I'll keep drilling down, first, to the unclosed alerts on the server. Now things get interesting. SQL Monitor has a number of different types of alerts, some related to error states, others to service status, and then some related to performance. Guess what I'm seeing a bunch of right here: Long running queries and long job durations. If you check the dates, they're all recent, within the last 24 hours. If they had just been old, uncleared alerts, I wouldn't be that concerned. But with all these, all performance related, and all in the last 24 hours, yeah, I'm concerned. At this point, I could just start responding to the Alerts. If I click on one of the the Long-running query alerts, I'll get all kinds of cool data that can help me determine why the query ran long. But, I'm not in a reactive mode here yet. I'm still gathering data, trying to understand how the server works. I have the information that we're generating a lot of performance alerts, let's sock that away for the moment. Instead, I'm going to back up and look at the Global Overview for the SQL Instance. It shows all the databases on the server and their status. Then it shows a number of basic metrics about the SQL Server instance, again for that "what's happening now" view or things. Then, down at the bottom, there is the Top 10 expensive queries list: This is great stuff. And no, not because I can see the top queries for the last 5 minutes, but because I can adjust that out 3 days. Now I can see where some serious pain is occurring over the last few days. Databases have been blocked out to protect the guilty. That's it for the moment. I have enough knowledge of what's going on in the system that I can start to try to figure out why the system is running slowly. But, I want to look a little more at some historical data, to understand better how this server is behaving. More next time.

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• Create and Track Your Own License Keys with PowerShell

  - by BuckWoody

  SQL Server used to have  cool little tool that would let you track your licenses. Microsoft didn’t use it to limit your system or anything, it was just a place on the server where you could put that this system used this license key. I miss those days – we don’t track that any more, and I want to make sure I’m up to date on my licensing, so I made my own. Now, there are a LOT of ways you could do this. You could add an extended property in SQL Server, add a table to a tracking database, use a text file, track it somewhere else, whatever. This is just the route I chose; if you want to use some other method, feel free. Just sharing here. Warning Serious problems might occur if you modify the registry incorrectly by using Registry Editor or by using another method. These problems might require that you reinstall the operating system. Microsoft cannot guarantee that these problems can be solved. Modify the registry at your own risk. And this is REALLY important. I include a disclaimer at the end of my scripts, but in this case you’re modifying your registry, and that could be EXTREMELY dangerous – only do this on a test server – and I’m just showing you how I did mine. It isn’t an endorsement or anything like that, and this is a “Buck Woody” thing, NOT a Microsoft thing. See this link first, and then you can read on. OK, here’s my script: # Track your own licenses # Write a New Key to be the License Location mkdir HKCU:\SOFTWARE\Buck   # Write the variables - one sets the type, the other sets the number, and the last one holds the key New-ItemProperty HKCU:\SOFTWARE\Buck -name "SQLServerLicenseType" -value "Processor" # Notice the Dword value here - this one is a number so it needs that. Keep this on one line! New-ItemProperty HKCU:\SOFTWARE\Buck -name "SQLServerLicenseNumber" -propertytype DWord -value 4 New-ItemProperty HKCU:\SOFTWARE\Buck -name "SQLServerLicenseKey" -value "ABCD1234"   # Read them all $LicenseKey = Get-Item HKCU:\Software\Buck $Licenses = Get-ItemProperty $LicenseKey.PSPath foreach ($License in $LicenseKey.Property) { $License + "=" + $Licenses.$License }   Script Disclaimer, for people who need to be told this sort of thing: Never trust any script, including those that you find here, until you understand exactly what it does and how it will act on your systems. Always check the script on a test system or Virtual Machine, not a production system. Yes, there are always multiple ways to do things, and this script may not work in every situation, for everything. It’s just a script, people. All scripts on this site are performed by a professional stunt driver on a closed course. Your mileage may vary. Void where prohibited. Offer good for a limited time only. Keep out of reach of small children. Do not operate heavy machinery while using this script. If you experience blurry vision, indigestion or diarrhea during the operation of this script, see a physician immediately. Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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• Today's Links (6/30/2011)

  - by Bob Rhubart

  James Gosling Says He Doesn't Care About Java But here's the rest of the story: "What I really care about is the Java Virtual Machine as a concept," says Gosling, "because that is the thing that ties it all together; it's the thing that makes Java the language possible; it's the thing that makes things work on all kinds of different platforms; and it makes all kinds of languages able to coexist." Virtual Developer Day: SOA Accelerate Your Development with Oracle SOA Suite. Learn how in this FREE on-line workshop with Hands-on labs July 12th 9 am to 1:30 PM PST" July 12th 9 am to 1:30 PM PST Podcast: Toronto Architect Day Panel Discussion Part 3 (of 4) is now available, in which the panel (including Oracle ACE Director Cary Millsap and InfoQ editor and co-founder Floyd Marinescu) discusses public vs private cloud as the best strategy for small businesses and start-ups. WebLogic Weekly for June 27th, 2011 | James Bayer Bayer shares the latest resources for those with WebLogic on the brain. Griffiths Waite at Oracle Open World | Mark Simpson Oracle ACE Director Mark Simpson share information on the presentations he's scheduled to give at Oracle OpenWorld San Francisco 2011. Kscope Solid Service Bus Implementations Peter Paul van de Beek's Kscope11 presentation "is aimed at supporting architects and especially developers to choose the right integration infrastructure for a job." Migration To Java EE 6 With Spring 3 - ...Could Become "Interesting" | Adam Bien "Put simply, big data implies datasets so large they can't normally be processed using a standard transactional database," says David Dorf. "The term 'noSQL' is often used in this context as well." Book Review: "Designing With the Mind In Mind" | Abhinav Agarwal According to Abhinav Agarwal, Jeff Johnson's new book is about "the theory of how the mind perceives information, of how humans understand what they read, and how our eyes are attuned to paying attention to not just what's happening in front of us but also at the periphery of our vision." BPM 11g Advanced Workshop | Martien van den Akker Martien van den Akker shares his thoughts on both the workshop he recently attended and on the Oracle BPM 11g product. Fusion Applications - What You Need To Know: Product Families | Floyd Teter "Fusion Applications are organized into seven groups of related products called Product Families," observes Oracle ACE Director Floyd Teter. "While the product features are organized according to the Business Process Model and can cross the boundaries of product families, the product family groupings are an easy way to wrap your mind around Fusion Apps." Grid Control: Refreshing Weblogic Domains | Dave Best Dave Best shares tips for avoiding problems when using grid control to centrally manage/monitor your environment. Webcast: Oracle to Announce Datanomic Integration Plans The combination of Datanomic technology and the previous acquisition of Silver Creek Systems will deliver a complete, integrated and best-of-breed solution for Data Quality. Learn about Oracle’s strategy and product plans and how the new products acquired from Datanomic will impact your organization. July 19, 2011, 8:00am PT / 11:00am ET. Speakers include Michael Weingartner (Vice President, Product Development, Oracle), Martin Boyd (Senior Director, Product Strategy, Oracle), and Dain Hansen (Director, Product Marketing, Fusion Middleware, Oracle).

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• Why Ultra-Low Power Computing Will Change Everything

  - by Tori Wieldt

  The ARM TechCon keynote "Why Ultra-Low Power Computing Will Change Everything" was anything but low-powered. The speaker, Dr. Johnathan Koomey, knows his subject: he is a Consulting Professor at Stanford University, worked for more than two decades at Lawrence Berkeley National Laboratory, and has been a visiting professor at Stanford University, Yale University, and UC Berkeley's Energy and Resources Group. His current focus is creating a standard (computations per kilowatt hour) and measuring computer energy consumption over time. The trends are impressive: energy consumption has halved every 1.5 years for the last 60 years. Battery life has made roughly a 10x improvement each decade since 1960. It's these improvements that have made laptops and cell phones possible. What does the future hold? Dr. Koomey said that in the past, the race by chip manufacturers was to create the fastest computer, but the priorities have now changed. New computers are tiny, smart, connected and cheap. "You can't underestimate the importance of a shift in industry focus from raw performance to power efficiency for mobile devices," he said. There is also a confluence of trends in computing, communications, sensors, and controls. The challenge is how to reduce the power requirements for these tiny devices. Alternate sources of power that are being explored are light, heat, motion, and even blood sugar. The University of Michigan has produced a miniature sensor that harnesses solar energy and could last for years without needing to be replaced. Also, the University of Washington has created a sensor that scavenges power from existing radio and TV signals.Specific devices designed for a purpose are much more efficient than general purpose computers. With all these sensors, instead of big data, developers should focus on nano-data, personalized information that will adjust the lights in a room, a machine, a variable sign, etc.Dr. Koomey showed some examples:The Proteus Digital Health Feedback System, an ingestible sensor that transmits when a patient has taken their medicine and is powered by their stomach juices. (Gives "powered by you" a whole new meaning!) Streetline Parking Systems, that provide real-time data about available parking spaces. The information can be sent to your phone or update parking signs around the city to point to areas with available spaces. Less driving around looking for parking spaces!The BigBelly trash system that uses solar power, compacts trash, and sends a text message when it is full. This dramatically reduces the number of times a truck has to come to pick up trash, freeing up resources and slashing fuel costs. This is a classic example of the efficiency of moving "bits not atoms." But researchers are approaching the physical limits of sensors, Dr. Kommey explained. With the current rate of technology improvement, they'll reach the three-atom transistor by 2041. Once they hit that wall, it will force a revolution they way we do computing. But wait, researchers at Purdue University and the University of New South Wales are both working on a reliable one-atom transistors! Other researchers are working on "approximate computing" that will reduce computing requirements drastically. So it's unclear where the wall actually is. In the meantime, as Dr. Koomey promised, ultra-low power computing will change everything.

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• Oracle Database Upcoming Event dates to know

  - by mandy.ho

  February may be a short month, but it's not short of exciting Oracle events. From information packed "Real Performance Days" to participation in one of the biggest IT Security events - look out for Oracle Database and let us know if you are there with us! Feb 13-18, 2011 - Las Vegas, NV TDWI World Conference Series Join Oracle in highlighting Exadata x2-2 and x2-8, along with Oracle Business Intelligence, Enterprise Performance management and Data Warehousing solutions. Oracle will be presenting a workshop - Oracle Data Integration: Best-of-Breed Solutions for the Enterprise Wednesday, February 16, 2011 7p.m - 9p.m Glen Goodrich, Director of Product Management Christophe Dupupet, Director of Product Management, Data Integration http://events.tdwi.org/events/las-vegas-world-conference-2011/sessions/session-list.aspx Feb 14-17, 2011 - Barcelona, Spain Mobile World Congress MWC is an event where Oracle showcases the near complete breadth and depth of value that our Communications Industry strategy and Hardware and Software Solutions can deliver. Oracle supports Communications Service Providers today and delivers platforms and flexibility primed for the future. Oracle will have a two story Pavilion, along with an Oracle Java and Embedded Solutions Center - App Planet. The Exhibition times are Monday, 14th February 09.00 - 19.00 Tuesday, 15th February 09.00 - 19.00 Wednesday, 16th February 09.00 - 19.00 Thursday, 17th February 09.00 - 16.00 Have questions? Meet with Oracle Sales representatives at the Oracle Café. Open every day from 9am to 17:00pm. http://eventreg.oracle.com/webapps/events/ns/EventsDetail.jsp?p_eventId=109912&src=6973382&src=6973382&Act=4 Feb 14-18, 2011 - San Francisco, CA RSA Conference As the world's most complete, open, integrated business software and hardware systems provider, Oracle can uniquely safeguard your information throughout its entire lifecycle. Learn more by attending these sessions: Cloud Computing: A Brave New World for Security and Privacy (CLD-201) Wednesday, February 16 at 8:30 a.m. Databases Under Attack - Securing Heterogeneous Database Infrastructures (DAS-301) Thursday, February 17, 2011 at 8:30 a.m. Seven Steps to Protecting Databases (DAS-402) Friday, February 18 at 10:10 a.m. RSA Conference Attendees will also have the opportunity to meet with Oracle Security Solution experts, see live product demos and more by visiting booth # 1559. Hours: Monday, February 14, 6:00 p.m. - 8:00 p.m., Tuesday, February 15, 11:00 a.m. - 6:00 p.m. and 4:30 p.m. - 6:00p.m., Wednesday, February 16, 11:00 a.m. - 6:00 p.m., and Thursday, February 17, 11:00 a.m. - 3:00 p.m. http://eventreg.oracle.com/webapps/events/ns/EventsDetail.jsp?p_eventId=127657&src=6967733&src=6967733&Act=12 Feb 21-25, 2011 - Various Locations IOUG Presents - A Day of Real World Performance with Tom Kyte, Andrew Holdsworth and Graham Wood These Oracle experts will debate, discuss and delineate the best practices for designing hardware architectures, deploying Oracle databases, and developing applications that deliver the fastest possible performance for your business.Topics are covered in a conversational format - with all three chiming in where appropriate. Each presenter has their own screen projector to demonstrate their individual points to the participants. Customers will have the opportunity to get their specific performance/tuning questions answered and learn how to balance all the different environmental requirements for their applications to improve performance. Register today for the following dates and locations • February 21 in San Diego, CA • February 22 in Los Angeles, CA • February 23 in Seattle, WA • February 25 in Phoenix, AZ http://www.ioug.org/tabid/194/Default.aspx Feb 8-24 - Various Oracle Enterprise Cloud Summit This series of full-day events with cloud experts, sharing real-world best practices, reference architectures and more continues during the month of February. Attend the Oracle Enterprise Cloud Summit to learn how to: • Build a state-of-the-art cloud architecture • Leverage your existing IT investments • Optimize your IT management processes Whether you are considering a move to cloud computing or have already adopted a cloud model, this event offers you the insights you need to take full advantage of cloud computing. Check below to see if the event is coming to a city near you. http://www.oracle.com/us/corporate/events/cloud-events-214342.html

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• Oracle OpenWorld Update: Demo Pods and Hands-on Labs

  - by Doug Reid

  0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Less than one week away until the start of Oracle OpenWorld 2012 and the Data Integration Solutions team is ready to go!  We have an exciting line up for you this year which we have summarized for you in the Oracle OpenWorld Focus on Data Integration Solutions document. In past posts we have discussed session themes and our customer panel, but today I would like to summarize our Hands-on Labs and Demo Pods that we have available for attendees. For Oracle GoldenGate Hands-On Labs we have two labs that we are running this year. Deep Dive into Oracle GoldenGate Thursday October 4th at 11:15AM in the Marriott Marquis Salon 1/2 Oracle GoldenGate provides real-time log-based change data capture and delivery between heterogeneous systems. It enables cost-effective, low-impact, real-time data integration and continuous availability solutions. This session covers Oracle GoldenGate 11g’s internal product architecture and includes a hands-on lab that covers configuration examples for target database instantiation and real-time change data capture and delivery. The participants will configure Oracle GoldenGate to instantiate a secondary database that can be used for disaster recovery or a reporting instance. Come learn how easy it is to use and how this can be a very valuable and easy technology solution for your organization. Introduction to Oracle GoldenGate Veridata Wednesday October 3rd 10:15AM in the Marriott Marquis Sales 1/2 Oracle GoldenGate Veridata compares one set of data with another and identifies data that is out of synchronization. In this hands-on lab, you will be introduced to the key features of this product. Using the Oracle GoldenGate Veridata Web client, you will have the opportunity to configure comparison objects and rules, initiate a comparison, review the status and output of a comparison, and review out-of-sync data. As a bonus this year, we have recorded the labs and made them available on youtube.com/oraclegoldengate. These will be available the day of the labs. Our demo pods are an opportunity for attendees to see our products but more so to meet the product management and development teams. I would like to point out that we have two Oracle GoldenGate 11gR2 demo pods, one in the database camp and the other in the middleware camp. The one in the middleware camp will be focused on all platforms while the one in the database camp will have a focus on the Oracle platform. The other two I would like to point out are the Monitoring Oracle GoldenGate and the Oracle Enterprise Manager demo pods; both of these pods will focus on methods to monitor GoldenGate but the OEM demo pod will have a specific focus on the Oracle GoldenGate Management Pack plug-in for OEM. Below is a list of our demo pods and their locations. Monitoring Oracle GoldenGate for End-to-End Visibility Moscone South, Right - S-241 Oracle Data Integrator and Oracle GoldenGate for Oracle Applications Moscone South, Right - S-240 Oracle GoldenGate 11gR2 New Features Moscone South, Right - S-239 Oracle GoldenGate 11gR2: Real-Time, Transactional Database Replication     Moscone South, Left - S-027 Oracle GoldenGate Veridata and Adapters Moscone South, Right - S-242 Oracle Enterprise Manager Moscone South, Left - S-040 Keep tuned to our blog during the show for news and highlights from the Data Integration Solutions team. See you there.

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• Framework 4 Features: Login Id Support

  - by Anthony Shorten

  Given that Oracle Utilities Application Framework 4 is available as part of Mobile Work Force Management and other product progressively I am preparing a number of short but sweet blog entries highlighting some of the new functionality that has been implemented. This is the first entry and it is on a new security feature called Login Id. In past releases of the Oracle Utilities Application Framework, the userid used for authentication and authorization was limited to eight (8) characters in length. This mirrored what the market required in the past with LAN userids and even legacy userids being that length. The technology market has since progressed to longer userid lengths. It is very common to hear that email addresses are being used as credentials for production systems. To achieve this in past versions of the Oracle Utilities Application Framework, sites had to introduce a short userid (8 characters in length) as an alias in your preferred security store. You then configured your J2EE Web Application Server to use the alias as credentials. This sometimes was a standard feaure of the security store and/or the J2EE Web Application Server, if you were lucky. If not, some java code has to be written to implement the solution. In Oracle Utilities Application Framework 4 we introduced a new attribute on the user object called Login Id. The Login Id can be up to 256 characters in length and is an alternative to the existing userid stored on the user object. This means the Oracle Utilities Application Framework can support both long and short userids. For backward compatibility we use the Login Id for authentication but the short userid for authorization and auditing. The user object within the Oracle Utilities Application Framework holds the translation. Backward compatibility is always a consideration in any of our designs for future or changed functionality. You will see reference to this fact in the blog entries I will be composing over the next few months. We have also thought about the flexibility in implementing this feature. The Login Id can be the same value of the Userid (the default for backward compatibility) or can be different. Both the Login Id and Userid have to be unique. This avoids sharing of credentials and is also backward compatible. You can manually enter the Login Id or provision it from Oracle Identity Manager (or other tool). If you use the Login Id only, then we will not autogenerate a short userid automatically as the rules for this can vary from site to site. You have a number of options there. Most Identity provisioning tools can generate a short userid at user creation time and this can be used. If you do not use provisioning tools, then you can write a class extension using the SDK to autoegenerate the userid based upon your sites preference. When we designed the feature there were lots of styles of generating userids (random, initial and surname, numbers etc). We could not really see a clear winner in that respect so we just allowed the extension to be inserted in if necessary. Most customers indicated to us that identity provisioning was the preferred way. This is why we released an Oracle Identity Manager integration with the framework. The Login id is case sensitive now which was not supported under userid. The introduction of the Login Id allows the product to offer flexible options when configuring security whilst maintaining backward compatibility.

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• How should an object that uses composition set its composed components?

  - by Casey

  After struggling with various problems and reading up on component-based systems and reading Bob Nystrom's excellent book "Game Programming Patterns" and in particular the chapter on Components I determined that this is a horrible idea: //Class intended to be inherited by all objects. Engine uses Objects exclusively. class Object : public IUpdatable, public IDrawable { public: Object(); Object(const Object& other); Object& operator=(const Object& rhs); virtual ~Object() =0; virtual void SetBody(const RigidBodyDef& body); virtual const RigidBody* GetBody() const; virtual RigidBody* GetBody(); //Inherited from IUpdatable virtual void Update(double deltaTime); //Inherited from IDrawable virtual void Draw(BITMAP* dest); protected: private: }; I'm attempting to refactor it into a more manageable system. Mr. Nystrom uses the constructor to set the individual components; CHANGING these components at run-time is impossible. It's intended to be derived and be used in derivative classes or factory methods where their constructors do not change at run-time. i.e. his Bjorne object is just a call to a factory method with a specific call to the GameObject constructor. Is this a good idea? Should the object have a default constructor and setters to facilitate run-time changes or no default constructor without setters and instead use a factory method? Given: class Object { public: //...See below for constructor implementation concerns. Object(const Object& other); Object& operator=(const Object& rhs); virtual ~Object() =0; //See below for Setter concerns IUpdatable* GetUpdater(); IDrawable* GetRenderer(); protected: IUpdatable* _updater; IDrawable* _renderer; private: }; Should the components be read-only and passed in to the constructor via: class Object { public: //No default constructor. Object(IUpdatable* updater, IDrawable* renderer); //...remainder is same as above... }; or Should a default constructor be provided and then the components can be set at run-time? class Object { public: Object(); //... SetUpdater(IUpdater* updater); SetRenderer(IDrawable* renderer); //...remainder is same as above... }; or both? class Object { public: Object(); Object(IUpdater* updater, IDrawable* renderer); //... SetUpdater(IUpdater* updater); SetRenderer(IDrawable* renderer); //...remainder is same as above... };

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• 65536% Autogrowth!

  - by Tara Kizer

  Twice a year, we move our production systems to our disaster recovery site.  Last Saturday night was one of those days.  There are about 50 SQL Server databases to be moved to the DR site, which is done via database mirroring.  It takes only a few seconds to failover, but some databases have a bit more involved work such as setting up replication.  Everything went relatively smooth, but we encountered a weird bug on our most mission critical system.  After everything was successfully failed over to the DR site, it was noticed that mirroring was in a suspended state on one of the databases.  We thought we had run into a SQL Server 2005 bug that we had been encountering and were working with Microsoft on a fix.  Microsoft did fix it in both SQL Server 2005 service pack 3 cumulative update package 13 and service pack 4 cumulative update package 2, however SP3 CU13 and SP4 both recently failed on this system so we were not patched yet with the bug fix.  As the suspended state was causing us issues with replication, we dropped mirroring.  We then noticed we had 10MB of free disk space on the mount point where the principal’s data files are stored.  I knew something went amiss as this system should have at least 150GB free on that mount point.  I immediately checked the main database’s data file and was shocked to see an autgrowth size of 65536%.  The data file autogrew right before mirroring went into the suspended state. 65536%! I didn’t have a lot of time to research if this autgrowth problem was a known SQL Server bug, so I deferred that research to today.  A quick Google search yielded no results but emphasis on “quick”.  I checked our performance system, which was recently restored with a copy of the affected production database, and found the autogrowth setting to be 512MB.  So this autogrowth bug was encountered sometime in the last two weeks.  On February 26th, we had attempted to install SQL 2005 SP4 on production, however it had failed (PSS case open with Microsoft).  I suspected that the SP4 failure was somehow related to this autgrowth bug although that turned out not to be the case. I then tweeted (@TaraKizer) about this problem to see if the SQL Server community (#sqlhelp) had any insights.  It seems several people have either heard of this bug or encountered it.  Aaron Bertrand (blog|twitter) referred me to this Connect item. Our affected database originated on SQL Server 2000 and was upgraded to SQL Server 2005 in 2007.  Back on SQL Server 2000, we were using the default file growth setting which was a percentage.  Sometime after the 2005 upgrade is when we changed it to 512MB.  Our situation seemed to fit the bug Aaron referred to me, so now the question was whether Microsoft had fixed it yet. I received a reply to my tweet from Amit Banerjee (twitter) that it had been fixed in SP3 CU1 (KB958004).  My affected system is SP3 CU8, so I was initially confused why we had encountered the bug.  Because I don’t read things fully, I had missed that there are additional steps you have to follow after applying the bug fix.  Amit set me straight.  Although you can read this information in the KB article, I will also copy it here in case you are as lazy as me and miss the most important section of it (although if you are as lazy as me, you won’t have read this far down my blog post): This hotfix will prevent only future occurrences of this problem. For example, if you restore a database from SQL Server 2000 to a SQL Server 2005 instance that contains this hotfix, this problem will not occur. However, if you already have a database that is affected by this problem, you must follow these steps to resolve this problem manually: Apply this hotfix. Set the file growth settings for the affected files to percentage settings, and then set the settings back to megabyte settings. Take the database offline, and then bring it back online. Verify that the values of the is_percent_growth column are correct in the sys.database_files system table and in the sys.master_files system table.

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• ArchBeat Link-o-Rama Top 10 for September 9-15, 2012

  - by Bob Rhubart

  The Top 10 most-viewed items shared on the OTN ArchBeat Facebook page for the week of September 9-15, 2017. 15 Lessons from 15 Years as a Software Architect | Ingo Rammer In this presentation from the GOTO Conference in Copenhagen, Ingo Rammer shares 15 tips regarding people, complexity and technology that he learned doing software architecture for 15 years. Attend OTN Architect Day – by Architects, for Architects – October 25 You won't need 3D glasses to take in these live presentations (8 sessions, two tracks) on Cloud computing, SOA, and engineered systems. And the ticket price is: Zero. Nothing. Absolutely free. Register now for Oracle Technology Network Architect Day in Los Angeles. Thursday October 25, 2012, 8:00 a.m. – 5:00 p.m. Sofitel Los Angeles , 8555 Beverly Boulevard , Los Angeles, CA 90048. Cloud API and service designers, stop thinking small | Cloud Computing - InfoWorld "The focus must shift away from fine-grained APIs that provide some type of primitive service, such as pushing data to a block of storage or perhaps making a request to a cloud-rooted database," says InfoWorld's David Linthicum. "To go beyond primitives, you must understand how these services should be used in a much larger architectural context. In other words, you need to understand how businesses will employ these services to form real workplace solutions—inside and outside the enterprise." Adding a runtime picker to a taskflow parameter in WebCenter | Yannick Ongena Oracle ACE Yannick Ongena shows how to create an Oracle WebCenter popup to allow users to "select items or do more complex things." Oracle IAM 11g R2 docs are now available "One of the great things about the new doc set is the inclusion of ePub files," says Fusion Middleware A-Team blogger Chris Johnson. "This means that if you have an iPad you can load up the doc library onto that and read the docs on the couch." Setting up a local Yum Server using the Exalogic ZFS Storage Appliance | Donald A concise technical post from the man named Donald. What's New in Oracle VM VirtualBox 4.2? | The Fat Bloke Sings "One of the trends we've seen is that as the average host platform becomes more powerful, our users are consistently running more and more vm's," says The Fat Bloke. "Some of our users have large libraries of vm's of various vintages, whilst others have groups of vm's that are run together as an assembly of the various tiers in a multi-tiered software solution, for example, a database tier, middleware tier, and front-ends." The new VirtualBox release, a year in the making, addresses the needs of these users, he explains. Configuring Oracle Business Intelligence 11g MDS XML Source Control Management with Git Version Control | Christian Screen Oracle ACE Christian Screen developed this tutorial for those interested in learning how to configure the Oracle Business Intelligence 11g (11.1.1.6) metadata repository for development using the new MDS XML source control management functionality. Identity and Access Management at Oracle Open World 2012 | Brian Eidelman Fusion Middleware A-Team blogger Brian Eideleman highlights three Oracle Openworld sessions that will put Identity and Access Management in the spotlight, and shares a link to the "Focus On: Identity Management" document, a comprehensive listing of Openworld activities also dealing with IM. Starting and stopping WebLogic automatically using Upstart | Chris Johnson "In Ubuntu, RedHat and Oracle Linux there's a new flavor of init called Upstart that all the kids are using," says Oracle Fusion Middleware A-Team member Chris Johnson. "It's the new hotness when it comes to making programs into daemons and wiring them to start and stop at appropriate times." Thought for the Day "The purpose of software engineering is to control complexity, not to create it." — Pamela Zave Source: SoftwareQuotes.com

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• Folders in SQL Server Data Tools

  - by jamiet

  Recently I have begun a new project in which I am using SQL Server Data Tools (SSDT) and SQL Server Integration Services (SSIS) 2012. Although I have been using SSDT & SSIS fairly extensively while SQL Server 2012 was in the beta phase I usually find that you don’t learn about the capabilities and quirks of new products until you use them on a real project, hence I am hoping I’m going to have a lot of experiences to share on my blog over the coming few weeks. In this first such blog post I want to talk about file and folder organisation in SSDT. The predecessor to SSDT is Visual Studio Database Projects. When one created a new Visual Studio Database Project a folder structure was provided with “Schema Objects” and “Scripts” in the root and a series of subfolders for each schema: Apparently a few customers were not too happy with the tool arbitrarily creating lots of folders in Solution Explorer and hence SSDT has gone in completely the opposite direction; now no folders are created and new objects will get created in the root – it is at your discretion where they get moved to: After using SSDT for a few weeks I can safely say that I preferred the older way because I never used Solution Explorer to navigate my schema objects anyway so it didn’t bother me how many folders it created. Having said that the thought of a single long list of files in Solution Explorer without any folders makes me shudder so on this project I have been manually creating folders in which to organise files and I have tried to mimic the old way as much as possible by creating two folders in the root, one for all schema objects and another for Pre/Post deployment scripts: This works fine until different developers start to build their own different subfolder structures; if you are OCD-inclined like me this is going to grate on you eventually and hence you are going to want to move stuff around so that you have consistent folder structures for each schema and (if you have multiple databases) each project. Moreover new files get created with a filename of the object name + “.sql” and often people like to have an extra identifier in the filename to indicate the object type: The overall point is this – files and folders in your solution are going to change. Some version control systems (VCSs) don’t take kindly to files being moved around or renamed because they recognise the renamed/moved file simply as a new file and when they do that you lose the revision history which, to my mind, is one of the key benefits of using a VCS in the first place. On this project we have been using Team Foundation Server (TFS) and while it pains me to say it (as I am no great fan of TFS’s version control system) it has proved invaluable when dealing with the SSDT problems that I outlined above because it is integrated right into the Visual Studio IDE. Thus the advice from this blog post is: If you are using SSDT consider using an Visual-Studio-integrated VCS that can easily handle file renames and file moves I suspect that fans of other VCSs will counter by saying that their VCS weapon of choice can handle renames/file moves quite satisfactorily and if that’s the case…great…let me know about them in the comments. This blog post is not an attempt to make people use one particular VCS, only to make people aware of this issue that might rise when using SSDT. More to come in the coming few weeks! @jamiet

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• Centralized Project Management Brings Needed Cost Controls to Growing Brazilian Firm

  - by Melissa Centurio Lopes

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Fast growth and a significant increase in business activities were creating project management challenges for CPqD, a developer of innovative information and communication technologies for large Brazilian organizations. To bring greater efficiency and centralized project management capabilities to its operations, CPqD chose Oracle’s Primavera P6 Enterprise Project Portfolio Management. “Oracle Primavera is an essential tool for our day-to-day business, and I notice the effort Oracle makes to constantly innovate and to add more functionality in an increasingly shorter period of time,” says Márcio Alexandre da Silva, IT department project coordinator, CPqD. He explains that before CPqD implemented the Oracle solution, the company did not have a corporate view of projects. “Our project monitoring was decentralized and restricted to each coordinator,” the project coordinator says. “With the Oracle solution, we achieved actual shared management, more control, and budgets that stay within projections.” Among the benefits that CPqD now enjoys are The ability to more effectively identify how employees are allocated, enabling managers to increase or reduce resources based on project scope, as well as secure the resources required for unexpected projects and demands A 75 percent reduction in the time it takes to collect project data and indicators—automated and centralized collection means project coordinators no longer have to manually compile information that was spread among various systems Read the complete CPqD company snapshot Read more in the October Edition of the quarterly Information InDepth EPPM Newsletter Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• JCP Awards 10 Year Retrospective

  - by Heather VanCura

  As we celebrate 10 years of JCP Program Award recognition in 2012,  take a look back in the Retrospective article covering the history of the JCP awards.  Most recently, the JCP awards were  celebrated at JavaOne Latin America in Brazil, where SouJava was presented the JCP Member of the Year Award for 2012 (won jointly with the London Java Community) for their contributions and launch of the Global Adopt-a-JSR Program. This is also a good time to honor the JCP Award Nominees and Winners who have been designated as Star Spec Leads.  Spec Leads are key to the Java Community Process (JCP) program. Without them, none of the Java Specification Requests (JSRs) would have begun, much less completed and become implemented in shipping products.  Nominations for 2012 Start Spec Leads are now open until 31 December. The Star Spec Lead program recognizes Spec Leads who have repeatedly proven their merit by producing high quality specifications, establishing best practices, and mentoring others. The point of such honor is to endorse the good work that they do, showcase their methods for other Spec Leads to emulate, and motivate other JCP program members and participants to get involved in the JCP program. Ed Burns – A Star Spec Lead for 2009, Ed first got involved with the JCP program when he became co-Spec Lead of JSR 127, JavaServer Faces (JSF), a role he has continued through JSF 1.2 and now JSF 2.0, which is JSR 314. Linda DeMichiel – Linda thus involved in the JCP program from its very early days. She has been the Spec Lead on at least three JSRs and an EC member for another three. She holds a Ph.D. in Computer Science from Stanford University. Gavin King – Nominated as a JCP Outstanding Spec Lead for 2010, for his work with JSR 299. His endorsement said, “He was not only able to work through disputes and objections to the evolving programming model, but he resolved them into solutions that were more technically sound, and which gained support of its pundits.” Mike Milikich –  Nominated for his work on Java Micro Edition (ME) standards, implementations, tools, and Technology Compatibility Kits (TCKs), Mike was a 2009 Star Spec Lead for JSR 271, Mobile Information Device Profile 3. David Nuescheler – Serving as the CTO for Day Software, acquired by Adobe Systems, David has been a key player in the growth of the company’s global content management solution. In 2002, he became Spec Lead for JSR 170, Content Repository for Java Technology API, continuing for the subsequent version, JSR 283. Bill Shannon – A well-respected name in the Java community, Bill came to Oracle from Sun as a Distinguished Engineer and is still performing at full speed as Spec Lead for JSR 342, Java EE 7,  as an alternate EC member, and hands-on problem solver for the Java community as a whole. Jim Van Peursem – Jim holds a PhD in Computer Engineering. He was part of the Motorola team that worked with Sun labs on the Spotless VM that became the KVM. From within Motorola, Jim has been responsible for many aspects of Java technology deployment, from an independent Connected Limited Device Configuration (CLDC) and Mobile Information Device Profile (MIDP) implementations, to handset development, to working with the industry in defining many related standards. Participation in the JCP Program goes well beyond technical proficiency. The JCP Awards Program is an attempt to say “Thank You” to all of the JCP members, Expert Group Members, Spec Leads, and EC members who give their time to contribute to the evolution of Java technology.

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• PASS Summit 2011 &ndash; Part II

  - by Tara Kizer

  I arrived in Seattle last Monday afternoon to attend PASS Summit 2011.  I had really wanted to attend Gail Shaw’s (blog|twitter) and Grant Fritchey’s (blog|twitter) pre-conference seminar “All About Execution Plans” on Monday, but that would have meant flying out on Sunday which I couldn’t do.  On Tuesday, I attended Allan Hirt’s (blog|twitter) pre-conference seminar entitled “A Deep Dive into AlwaysOn: Failover Clustering and Availability Groups”.  Allan is a great speaker, and his seminar was packed with demos and information about AlwaysOn in SQL Server 2012.  Unfortunately, I have lost my notes from this seminar and the presentation materials are only available on the pre-con DVD.  Hmpf! On Wednesday, I attended Gail Shaw’s “Bad Plan! Sit!”, Andrew Kelly’s (blog|twitter) “SQL 2008 Query Statistics”, Dan Jones’ (blog|twitter) “Improving your PowerShell Productivity”, and Brent Ozar’s (blog|twitter) “BLITZ! The SQL – More One Hour SQL Server Takeovers”.  In Gail’s session, she went over how to fix bad plans and bad query patterns.  Update your stale statistics! How to fix bad plans Use local variables – optimizer can’t sniff it, so it’ll optimize for “average” value Use RECOMPILE (at the query or stored procedure level) – CPU hit OPTIMIZE FOR hint – most common value you’ll pass How to fix bad query patterns Don’t use them – ha! Catch-all queries Use dynamic SQL OPTION (RECOMPILE) Multiple execution paths Split into multiple stored procedures OPTION (RECOMPILE) Modifying parameter values Use local variables Split into outer and inner procedure OPTION (RECOMPILE) She also went into “last resort” and “very last resort” options, but those are risky unless you know what you are doing.  For the average Joe, she wouldn’t recommend these.  Examples are query hints and plan guides. While I enjoyed Andrew’s session, I didn’t take any notes as it was familiar material.  Andrew is a great speaker though, and I’d highly recommend attending his sessions in the future. Next up was Dan’s PowerShell session.  I need to look into profiles, manifests, function modules, and function import scripts more as I just didn’t quite grasp these concepts.  I am attending a PowerShell training class at the end of November, so maybe that’ll help clear it up.  I really enjoyed the Excel integration demo.  It was very cool watching PowerShell build the spreadsheet in real-time.  I must look into this more!  On a side note, I am jealous of Dan’s hair.  Fabulous hair! Brent’s session showed us how to quickly gather information about a server that you will be taking over database administration duties for.  He wrote a script to do a fast health check and then later wrapped it into a stored procedure, sp_Blitz.  I can’t wait to use this at my work even on systems where I’ve been the primary DBA for years, maybe there’s something I’ve overlooked.  We are using EPM to help standardize our environment and uncover problems, but sp_Blitz will definitely still help us out.  He even provides a cloud-based update feature, sp_BlitzUpdate, for sp_Blitz so you don’t have to constantly update it when he makes a change.  I think I’ll utilize his update code for some other challenges that we face at my work.

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• Introducing the First Global Web Experience Management Content Management System

  - by kellsey.ruppel

  By Calvin Scharffs, VP of Marketing and Product Development, Lingotek Globalizing online content is more important than ever. The total spending power of online consumers around the world is nearly $50 trillion, a recent Common Sense Advisory report found. Three years ago, enterprises would have to translate content into 37 language to reach 98 percent of Internet users. This year, it takes 48 languages to reach the same amount of users.  For companies seeking to increase global market share, “translate frequently and fast” is the name of the game. Today’s content is dynamic and ever-changing, covering the gamut from social media sites to company forums to press releases. With high-quality translation and localization, enterprises can tailor content to consumers around the world.  Speed and Efficiency in Translation When it comes to the “frequently and fast” part of the equation, enterprises run into problems. Professional service providers provide translated content in files, which company workers then have to manually insert into their CMS. When companies update or edit source documents, they have to hunt down all the translated content and change each document individually.  Lingotek and Oracle have solved the problem by making the Lingotek Collaborative Translation Platform fully integrated and interoperable with Oracle WebCenter Sites Web Experience Management. Lingotek combines best-in-class machine translation solutions, real-time community/crowd translation and professional translation to enable companies to publish globalized content in an efficient and cost-effective manner. WebCenter Sites Web Experience Management simplifies the creation and management of different types of content across multiple channels, including social media.  Globalization Without Interrupting the Workflow The combination of the Lingotek platform with WebCenter Sites ensures that process of authoring, publishing, targeting, optimizing and personalizing global Web content is automated, saving companies the time and effort of manually entering content. Users can seamlessly integrate translation into their WebCenter Sites workflows, optimizing their translation and localization across web, social and mobile channels in multiple languages. The original structure and formatting of all translated content is maintained, saving workers the time and effort involved with inserting the text translation and reformatting.  In addition, Lingotek’s continuous publication model addresses the dynamic nature of content, automatically updating the status of translated documents within the WebCenter Sites Workflow whenever users edit or update source documents. This enables users to sync translations in real time. The translation, localization, updating and publishing of Web Experience Management content happens in a single, uninterrupted workflow.  The net result of Lingotek Inside for Oracle WebCenter Sites Web Experience Management is a system that more than meets the need for frequent and fast global translation. Workflows are accelerated. The globalization of content becomes faster and more streamlined. Enterprises save time, cost and effort in translation project management, and can address the needs of each of their global markets in a timely and cost-effective manner.  About Lingotek Lingotek is an Oracle Gold Partner and is going to be one of the first Oracle Validated Integrator (OVI) partners with WebCenter Sites. Lingotek is also an OVI partner with Oracle WebCenter Content.  Watch a video about how Lingotek Inside for Oracle WebCenter Sites works! Oracle WebCenter will be hosting a webinar, “Hitachi Data Systems Improves Global Web Experiences with Oracle WebCenter," tomorrow, September 13th. To attend the webinar, please register now! For more information about Lingotek for Oracle WebCenter, please visit http://www.lingotek.com/oracle.

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• HOWTO Turn off SPARC T4 or Intel AES-NI crypto acceleration.

  - by darrenm

  Since we released hardware crypto acceleration for SPARC T4 and Intel AES-NI support we have had a common question come up: 'How do I test without the hardware crypto acceleration?'. Initially this came up just for development use so developers can do unit testing on a machine that has hardware offload but still cover the code paths for a machine that doesn't (our integration and release testing would run on all supported types of hardware anyway).  I've also seen it asked in a customer context too so that we can show that there is a performance gain from the hardware crypto acceleration, (not just the fact that SPARC T4 much faster performing processor than T3) and measure what it is for their application. With SPARC T2/T3 we could easily disable the hardware crypto offload by running 'cryptoadm disable provider=n2cp/0'.  We can't do that with SPARC T4 or with Intel AES-NI because in both of those classes of processor the encryption doesn't require a device driver instead it is unprivileged user land callable instructions. Turns out there is away to do this by using features of the Solaris runtime loader (ld.so.1). First I need to expose a little bit of implementation detail about how the Solaris Cryptographic Framework is implemented in Solaris 11.  One of the new Solaris 11 features of the linker/loader is the ability to have a single ELF object that has multiple different implementations of the same functions that are selected at runtime based on the capabilities of the machine.  The alternate to this is having the application coded to call getisax() and make the choice itself.  We use this functionality of the linker/loader when we build the userland libraries for the Solaris Cryptographic Framework (specifically libmd.so, and the unfortunately misnamed due to historical reasons libsoftcrypto.so) The Solaris linker/loader allows control of a lot of its functionality via environment variables, we can use that to control the version of the cryptographic functions we run.  To do this we simply export the LD_HWCAP environment variable with values that tell ld.so.1 to not select the HWCAP section matching certain features even if isainfo says they are present.  For SPARC T4 that would be: export LD_HWCAP="-aes -des -md5 -sha256 -sha512 -mont -mpul" and for Intel systems with AES-NI support: export LD_HWCAP="-aes" This will work for consumers of the Solaris Cryptographic Framework that use the Solaris PKCS#11 libraries or use libmd.so interfaces directly.  It also works for the Oracle DB and Java JCE.  However does not work for the default enabled OpenSSL "t4" or "aes-ni" engines (unfortunately) because they do explicit calls to getisax() themselves rather than using multiple ELF cap sections. However we can still use OpenSSL to demonstrate this by explicitly selecting "pkcs11" engine  using only a single process and thread.  $ openssl speed -engine pkcs11 -evp aes-128-cbc ... type 16 bytes 64 bytes 256 bytes 1024 bytes 8192 bytes aes-128-cbc 54170.81k 187416.00k 489725.70k 805445.63k 1018880.00k $ LD_HWCAP="-aes" openssl speed -engine pkcs11 -evp aes-128-cbc ... type 16 bytes 64 bytes 256 bytes 1024 bytes 8192 bytes aes-128-cbc 29376.37k 58328.13k 79031.55k 86738.26k 89191.77k We can clearly see the difference this makes in the case where AES offload to the SPARC T4 was disabled. The "t4" engine is faster than the pkcs11 one because there is less overhead (again on a SPARC T4-1 using only a single process/thread - using -multi you will get even bigger numbers). $ openssl speed -evp aes-128-cbc ... type 16 bytes 64 bytes 256 bytes 1024 bytes 8192 bytes aes-128-cbc 85526.61k 89298.84k 91970.30k 92662.78k 92842.67k Yet another cool feature of the Solaris linker/loader, thanks Rod and Ali. Note these above openssl speed output is not intended to show the actual performance of any particular benchmark just that there is a significant improvement from using hardware acceleration on SPARC T4. For cryptographic performance benchmarks see the http://blogs.oracle.com/BestPerf/ postings.

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• How to Waste Your Marketing Budget

  - by Mike Stiles

  Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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