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  • How to Get a Top 10 Rank in Google the Easy Way

    With more and more webmasters waking up to the benefits of getting a top 10 rank in Google, competition for "SEO" (Search Engine Optimization) dominance is fierce and continually growing every day. This has made ranking well quite difficult over the past few years, but fortunately, there is a simple method you can use to get your site to the top of Google quite easily.

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  • SEO to ensure visibility for a narrow, non-competitive, non-commercial site

    - by hen3ry
    I'm webmaster of a non-commercial site in English. A non-native-English speaker asked me why our site doesn't produce hits in Google searches she conducts for relevant keywords in her native language. I asked her for a list of keywords in her native language, and I naively tried inserting those into the META info in the page headers and waited a couple of weeks. No help. A little searching informed me that Google doesn't use the META info, and has not done so for a very long time. D'oh! To be entirely concrete, suppose the StackExchange folks want Russian speakers to find this site, Pro Webmasters. The direct translation in Russian of "webmaster" --thanks, Google Translator-- is: "?????????". (Not sure this will render properly, but that's not essential to my question.) Assuming Pro Webmasters has a common template for all pages it generates, inserting "?????????" into the Keywords META for that template won't help, it seems. What could StackExchange do to make this site visible to users searching with the Russian keyword "?????????" ? Pretty much all the advice I've seen boils down to this, if I understand correctly: use the desired search term often (but not too often) among site content, and the problem will be solved. That's great, but I don't think sprinkling "?????????" visibly all over Pro Webmasters is going to fly. Just for completeness, crawlers must be long immune to the invisible-to-visitors scheme, e.g, format "?????????" in a tiny text size in a color the same as an existing background, e.g. white-over-white. Or, put that text inside a div styled: ' style="visibility: hidden" '. Probably some other equivalents. I can only think of one slightly effective method, along these lines: place an unobtrusive link on the common template to a page titled "for international users" , and on that page list desired synonyms for "webmaster" in various languages on that page. A test case --admittedly, just one-- using my site implies that a Google search for "international users" ????????? will produce a hit for this page, and thus make the site minimally visible, despite the fact that the page will almost never be visited. At the moment, anyway. Note: All the SEO discussions I have found so far are about competitive and --almost certainly-- commercial sites. To repeat: my site is non-commercial, and it is about an obscure, narrow topic that is of interest to only a small number of people worldwide. This isn't about clawing our way to the top of competitive rankings, just making this content minimally visible to interested non-native-English speakers. Ideas? TIA

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  • WebCenter Customer Spotlight: Azul Brazilian Airlines

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryAzul Linhas Aéreas Brasileiras (Azul Brazilian Airlines) is the third-largest airline in Brazil serving  42 destinations with a fleet of 49 aircraft and employs 4,500 crew members. The company wanted to offer an innovative site with a simple purchasing process for customers to search for and buy tickets and for the company’s marketing team to more effectively conduct its campaigns. To this end, Azul implemented Oracle WebCenter Sites, succeeding in gathering all of the site’s key information onto a single platform. Azul can now complete the Web site content updating process—which used to take approximately 48 hours—in less than five minutes. Company OverviewAzul Linhas Aéreas Brasileiras (Azul Brazilian Airlines) has established itself as the third-largest airline in Brazil, based on a business model that combines low prices with a high level of service. Azul serves 42 destinations with a fleet of 49 aircraft. It operates 350 daily flights with a team of 4,500 crew members. Last year, the company transported 15 million passengers, achieving a 10% share of the Brazilian market, according to the Agência Nacional de Aviação Civil (ANAC, or the National Civil Aviation Agency). Business ChallengesThe company wanted to offer an innovative site with a simple purchasing process for customers to search for and buy tickets and for the company’s marketing team to more effectively conduct its campaigns. Provide customers with an  innovative Web site with a simple process for purchasing flight tickets Bring dynamism to the Web site’s content updating process to provide autonomy to the airline’s strategic departments, such as marketing and product development Facilitate integration among the site’s different application providers, such as ticket availability and payment process, on which ticket sales depend Solution DeployedAzul worked with the  Oracle partner TQI to implement Oracle WebCenter Sites, succeeding in gathering all of the site’s key information onto a single platform. Previously, at least three servers and corporate information environments had directed data to the portal. The single Oracle-based platform now facilitates site updates, which are daily and constant. Business Results Gained development freedom in all processes—from implementation to content editing Gathered all of the Web site’s key information onto a single platform, facilitating its daily and constant updating, whereas the information was previously spread among at least three IT environments and had to go through a complex process to be made available online to customers Reduced time needed to update banners and other Web site content from an average of 48 hours to less than five minutes Simplified the flight ticket sales process thanks to tool flexibility that enabled the company to improve Website usability “Oracle WebCenter Sites provides an easy-to-use platform that enables our marketing department to spend less time updating content and more time on innovative activities. Previously, it would take 48 hours to update content on our Web site; now it takes less than five minutes. We have shown the market that we are innovators, enabling customer convenience through an improved flight ticket purchase process.” Kleber Linhares, Information Technology and E-Commerce Director, Azul Linhas Aéreas Brasileiras Additional Information Azul Brazilian Airlines Case Study Oracle WebCenter Sites Oracle WebCenter Sites Satellite Server

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  • The Advantages of Using SEO For Your Website

    If you've engaged in online marketing then you will know that there are numerous ways in which to implement this. Some of these methods include, pay per click, email marketing, lead generation, social media and plenty more. There is one method however which should be used as part of any online marketing strategy; this is search engine optimisation (SEO).

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  • Behaviour Trees with irregular updates

    - by Robominister
    I'm interested in behaviour trees that aren't iterated every game tick, but every so often. (Edit: the tree could specify how many frames within the main game loop to wait before running its tick function again). Every theoretical implementation I have seen of behaviour trees talks of the tree search being carried out every game update - which seems necessary, because a leaf node (eg a behaviour, like 'return to base') needs to be constantly checked to see if is still running, failed or completed. Can anyone suggest how I might start implementing a tree that isnt run every tick, or point me in the direction of good material specific to this case (I am struggling to find anything)? My thoughts so far: action leaf nodes (when they start) must only push some kind of action object onto a list for an entity, rather than directly calling any code that makes the entity do something. The list of actions for the entity would be run every frame (update any that need to run, pop any that have completed from the list). the return state from a given action must be fed back into the tree, so that when we run the tree iteration again (and reach the same action leaf node - so the tree has so far determined that we ought to still be trying this action) - that the action has completed, or is still running etc. If my actual action code is running from an action list on an entity, then I possibly need to cancel previously running actions in the list - i am thinking that I can just delete the entire stack of queued up actions. I've seen the idea of ActionLists which block lower priority actions when a higher priority one is added, but this seems like very close logic to behaviour trees, and I dont want to be duplicating behaviour. This leaves me with some questions 1) How would I feed the action return state back into the tree? Its obvious I need to store some information relating to 'currently executing actions' on the entity, and check that in the tree tick, but I can't imagine how. 2) Does having a seperate behaviour tree (for deciding behaviour) and action list (for carrying out actual queued up actions) sound like a reasonable approach? 3) Is the approach of updating a behaviour tree irregularly actually used by anyone? It seems like a nice idea for budgeting ai search time when you have a lot of ai entities to process. (Edit) - I am also thinking about storing a single instance of a given behaviour tree in memory, and providing it by reference to any entity that uses it. So any information about what action was last selected for execution on an entity must be stored in a data context relative to the entity (which the tree can check). (I am probably answering my own questions as i go!) I hope I have expressed my questions adequately! Thanks in advance for any help :)

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  • Find Column in All Databases

    - by Derek Dieter
    Occasionally, there comes a requirement to search all databases on a particular server for either columns with a specific name, or columns relating to a specific subject. In the most recent case, I had to find all similar columns in all databases because the company plans to change the datatype of these columns. [...]

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  • Is it good or bad to have dynamic content in page titles and/or description

    - by Gunjan
    In a local listing website, I append number of search results found in the description(not in title currntly) meta tag of the page as I think this is valuable for users for e.g. "Find address, phone numbers, blah blah blah for 21 outlets in locality. some more stuff after this..." as more places are added to the database, the description for the same page will change frequently. is this good or bad for SEO how about doing the same for title tags?

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  • Oracle Forms and Java JRE Auto-Update Problems

    - by Grant Ronald
    There have been a few threads regarding problems with the auto update of the JRE and Oracle Forms applications.  See this entry from Steve Chan and this entry on the error FRM-92095: Oracle Jnitiator version too low - please install version 1.1.8.2 or higher.  There are a few points to be aware of so Support have written up a note to hopefully make things clearer.  Log onto your Oracle support account and search for Note: 1470123.1.

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  • Is there a canonical book on general abstractions and modeling?

    - by David The Man
    I've been trying to understand the fundamentals of general abstractions and modeling: there are quite a lot of books when you search for abstractions, but most of those seem to be about learning object-oriented programming in a given language. Is there a book out there that's the de-facto standard for describing best practices, design methodologies, and other helpful information about general abstractions and modeling? What about that book makes it special?

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  • SEO Mistakes

    Search engines are an important part of advertising, and because it is so important, a number of false rumors, prejudices and obsolete secrecy are placed on them. Perhaps the most common is the good times text invisible art.

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  • The Benefits of Using Online SEO Tools

    Search Engine Optimization (SEO) can be a labour intensive process. Why not save some time and effort and use a few online tools to help accomplish the task in less time? In this article, I will look at some common tools, and show how they can improve your optimization and save you time.

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  • How to Control Screen Layouts in LightSwitch

    - by ChrisD
    Visual Studio LightSwitch has a bunch of screen templates that you can use to quickly generate screens. They give you good starting points that you can customize further. When you add a new screen to your project you see a set of screen templates that you can choose from. These templates lay out all the related data you choose to put on a screen automatically for you. And don’t under estimate them; they do a great job of laying out controls in a smart way. For instance, a tab control will be used when you select more than one related set of data to display on a screen. However, you’re not limited to taking the layout as is. In fact, the screen designer is pretty flexible and allows you to create stacks of controls in a variety of configurations. You just need to visualize your screen as a series of containers that you can lay out in rows and columns. You then place controls or stacks of controls into these areas to align the screen exactly how you want. If you’re new in Visual Studio LightSwitch, you can see this tutorial. OK, Let’s start with a simple example. I have already designed my data entities for a simple order tracking system similar to the Northwind database. I also have added a Search Data  Screen to search my Products already. Now I will add a new Details Screen for my Products and make it the default screen via the “Add New Screen” dialog: The screen designer picks a simple layout for me based on the single entity I chose, in this case Product. Hit F5 to run the application, select a Product on the search screen to open the Product Details Screen. Notice that it’s pretty simple because my entity is simple. Click the “Customize” button in the top right of the screen so we can start tweaking it. The left side of the screen shows the containership of controls and data bindings (called the content tree) and the right side shows the live preview with data. Notice that we have a simple layout of two rows but only one row is populated (with a vertical stack of controls in this case). The bottom row is empty. You can envision the screen like this: Each container will display a group of data that you select. For instance in the above screen, the top row is set to a vertical stack control and the group of data to display is coming from Product. So when laying out screens you need to think in terms of containers of controls bound to groups of data. To change the data to which a container is bound, select the data item next to the container: You can select the “New Group” item in order to create more containers (or controls) within the current container. For instance to totally control the layout, select the Product in the top row and hit the delete key. This will delete the vertical stack and therefore all the controls on the screen. The content tree will still have two rows, but the rows are now both empty. If you want a layout of four containers (two rows and two columns) then select “New Group” for the data item and then change the vertical stack control to “Two Columns” for both of the rows as shown here: You can keep going on and on by selecting new groups and choosing between rows or columns. Here’s a layout with 8 containers, 4 rows and 2 columns: And here is a layout with 7 content areas; one row across the top of the screen and three rows with two columns below that: When you select Choose Content and select a data item like Product it will populate all the controls within the container (row or column in a vertical stack) however you have complete control on what to display within each group. You can delete fields you don’t want to display and/or change their controls. You can also change the size of controls and how they display by changing the settings in the properties window. If you are in the Screen Designer (and not the customization mode like we are here) you can also drag-drop data items from the left-hand side of the screen to the content tree. Note, however, that not all areas of the tree will allow you to drop a data item if there is a binding already set to a different set of data. For instance you can’t drop a Customer ID into the same group as a Product if they originate from different entities. To get around this, all you need to do is create a new group and content area as shown above. Let’s take a more complex example that deals with more than just product. I want to design a complex screen that displays Products and their Category, as well as all the OrderDetails for which that product is selected. This time I will create a new screen and select List and Details, select the Products screen data, and include the related OrderDetails. However I’m going to totally change the layout so that a Product grid is at the top left and below that is the selected Product detail. Below that will be the Category text fields and image in two columns below. On the right side I want the OrderDetails grid to take up the whole right side of the screen. All this can be done in customization mode while you’re debugging the application. To do this, I first deleted all the content items in the tree and then re-created the content tree as shown in the image below. I also set the image to be larger and the description textbox to be 5 rows using the property window below the live preview. I added the green lines to indicate the containers and show how it maps to the content tree (click to enlarge): I hope this demystifies the screen designer a little bit. Remember that screen templates are excellent starting points – you can take them as-is or customize them further. It takes a little fooling around with customizing screens to get them to do exactly what you want but there are a ton of possibilities once you get the hang of it. Stay tuned for more information on how to create your own screen templates that show up in the “Add New Screen” dialog. Enjoy! The tutorial that might be interested: Adding Custom Control In LightSwitch

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  • How to set MANPATH without overriding defaults?

    - by balki
    I have added extra directories to $PATH by exporting PATH=/my/dirs:$PATH But I am not sure if I should do the same to MANPATH. Because default MANPATH is empty yet man command works. I found a command called manpath and its manual says If $MANPATH is set, manpath will simply display its contents and issue a warning.. Does this mean setting MANPATH is not the right way to add directories for man command to search for manual pages?

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  • Few Deadly SEO Mistakes!

    With so many websites sprouting all around like mushrooms, the business of designing, development and other site related works are on a brilliant business spree. Even Search Engine Optimization has a splendor demand everywhere.

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  • Google défié par le mathématicien italien qui a conçu son algorithme HyperSearch, il lance son propre moteur de recherche Volunia

    Google défié par le mathématicien italien qui a conçu son algorithme Massimo Marchiori lance son propre moteur de recherche Volunia Massimo Marchiori est un mathématicien et professeur de sciences informatique à l'université de Padoue. Reconnu pour ses contributions au W3C, il est plus célèbre pour avoir été l'inventeur d'« Hyper Search » : l'algorithme de recherche qui a permis à Google de sortir du lot grâce à l'analyse des liens entre les pages. [IMG]http://idelways.developpez.com/news/images/Massimo-Marchiori.jpg[/IMG] Massimo Marchiori Il pense aujourd'hui pouvoir faire mieux, nettement mieux que ce que fait son ancien...

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  • Not Provide count has reached 80%! But what about remaining 20?

    - by Rajesh Magar
    I am updated with all not-provided reasons as Google has encrypted their all searches, but here is the little question banging again and again in my head. That if all search results has encrypted with HTTPS protocol then how did Google analytics still able to track some of (20%) organic keywords details? I means their still some keywords appreading in my organic keywords section. So how did Google analytics track or bypass that HTTPS thing? Thanks in advance!

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  • Webmasters hentry error and authorless pages

    - by Ben Racicot
    Within Google Webmasters Search Appearance-Structured data I'm getting a series of errors: Error: Missing required hCard "author". And most of my 44 errors have: Missing: Author Missing: entry-title Missing: updated There seems to be no CLEAR explanation of these errors. It is either because these classes exist without their nested classes, or they are expected to exist because of something else, possibly itemscope or itemtype='' The Question: How do you specify with richsnippets that the page is about a location and there is no human author?

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