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  • YouTube SEO: Video Optimization

    - by Mike Stiles
    SEO optimization is still regarded as one of the primary tools in the digital marketing kit. However and wherever a potential customer is conducting a search, brands want their content to surface in the top results. Makes sense. But without a regular flow of good, relevant content, your SEO opportunities run shallow. We know from several studies video is one of the most engaging forms of content, so why not make sure that in addition to being cool, your videos are helping you win the SEO game? Keywords:-Decide what search phrases make the most sense for your video. Don’t dare use phrases that have nothing to do with the content. You’ll make people mad.-Research those keywords to see how competitive they are. Adjust them so there are still lots of people searching for it, but there are not as many links showing up for it.-Search your potential keywords and phrases to see what comes up. It’s amazing how many people forget to do that. Video Title: -Try to start and/or end with your keyword.-When you search on YouTube, visual action words tend to come up as suggested searches. So try to use action words. Video Description: -Lead with a link to your site (include http://). -Don’t stuff this with your keyword. It leads to bad writing and it won’t work anyway. This is where you convince people to watch, so write for humans. Use some showmanship. -At the end, do a call to action (subscribe, see the whole playlist, visit our social channels, etc.) Video Tags:-Don’t over-tag. 5-10 tags per video is plenty. -If you’re compelled to have more than 10, that means you should probably make more videos specifically targeting all those keywords. Find Linking Pals:-45% of videos are discovered on video sites. But 44% are found through links on blogs and sites.-Write a blog about your video’s content, then link to the video in it. -A good site for finding places to guest blog is myblogguest.com-Once you find good linking partners, they’ll link to your future videos (as long as they’re good and you’re returning the favor). Tap the Power of Similar Videos:-Use Video Reply to associate your video with other topic-related videos. That’s when you make a video responding to or referencing a video made by someone else. Content:-Again, build up a portfolio of videos, not just one that goes after 30 keywords.-Create shorter, sequential videos that pull them deeper into the content and closer to a desired final action.-Organize your video topics separately using Playlists. Playlists show up as a whole in search results like individual videos, so optimize playlists the same as you would for a video. Meta Data:-Too much importance is placed on it. It accounts for only 15% of search success.-YouTube reads Captions or Transcripts to determine what a video is about. If you’re not using them, you’re missing out.-You get the SEO benefit of captions and transcripts whether the viewers has them toggled on or not. Promotion:-This accounts for 25% of search success.-Promote the daylights out of your videos using your social channels and digital assets. Don’t assume it’s going to magically get discovered. -You can pay to promote your video. This could surface it on the YouTube home page, YouTube search results, YouTube related videos, and across the Google content network. Community:-Accounts for 10% of search success.-Make sure your YouTube home page is a fun place to spend time. Carefully pick your featured video, and make sure your Playlists are featured. -Participate in discussions so users will see you’re present. The volume of ratings/comments is as important as the number of views when it comes to where you surface on search. Video Sitemaps:-As with a web site, a video sitemap helps Google quickly index your video.-Google wants to know title, description, play page URL, the URL of the thumbnail image you want, and raw video file location.-Sitemaps are xml files you host or dynamically generate on your site. Once you’ve made your sitemap, sign in and submit it using Google webmaster tools. Just as with the broadcast and cable TV channels, putting a video out there is only step one. You also have to make sure everybody knows it’s there so the largest audience possible can see it. Here’s hoping you get great ratings. @mikestiles

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  • Hitachi Data Systems definition of cloud

    - by llaszews
    1. Ability to rapidly provision and de-provision a service. (aka: provisioning) 2. A consumption model where users pay for what they use. (aka: chargeback and showback) 3. The agility to flexibly scale - 'flex up' or 'flex down' - the services without extensive pre-planning. (aka: elasticity) 4. Secure, direct connection to the cloud without having to recode applications (aka: internet-based) 5. Multi-tenancy capabilitites that segregate and protect the data. (as it says multi-tenancy) Happen to be I have been talking about 4 of the 5. Did not mention connection to internet as assumed this.

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  • CloudCruiser Chargeback in the cloud

    - by llaszews
    Another company that does chargeback has just been pointed out to me: CloudCruiser There is interesting quote on this company's web site: "Accurate and transparent chargeback is a key requirement in this age of cloud computing. By 2015, we forecast more than 50% of the Global 2000 will charge back most IT costs using service-based pricing, up from less than 10% today. New integrated tools will be needed to implement IT service-based chargeback." - Jay Pultz, Vice President and Distinguished Analyst, Gartner

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  • VDC Research Webcast: Engineering Business Value in the IoT with Java 8

    - by tangelucci
    Date: Thursday, June 19, 2014 Time: 9:30 AM PDT, 12:30 PM EDT, 17:30 GMT The growth of the Internet of Things (IoT) opens up new service-driven opportunities, delivering increased efficiencies, better customer value, and improved quality of life. Realizing the full potential of the Internet of Things requires that we change how we view and build devices. These next-generation systems provide the core foundation of the services, rapidly transforming data to information to value. From healthcare to building control systems to vehicle telematic systems, the IoT focuses on how conneted devices can become more intelligent, enhance interoperability with other devices, systems and services, and drive timely decisions while delivering real business return for all. Join this webcast to learn about: Driving both revenue opportunities and operational efficiencies for the IoT value chain Leveraging Java to make devices more secure How Java can help overcome resource gaps around intelligent connected devices Suggestions on how to better manage fragmentation in embedded devices Register here: http://event.on24.com/r.htm?e=793757&s=1&k=4EA8426D0D31C60A2EDB139635FF75AB

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  • Tutorial on Hudson, JUnit and Ant

    - by Grant Ronald
    Often when discussing ADF we often show the features for developing applications. However, writing applications is only one part.  Building in a team, integrating code, testing it...these are equally important to the success of the project.  If you would like to find out how features in JDeveloper can help you build, maintain, integrate and test your application then check out this tutorial.

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  • October 2012 Security "Critical Patch Update" (CPU) information and downloads released

    - by user12244672
    The October 2012 security "Critical Patch Update" information and downloads are now available from My Oracle Support (MOS). See http://www.oracle.com/technetwork/topics/security/alerts-086861.html and in particular Document 1475188.1 on My Oracle Support (MOS), http://support.oracle.com, which includes security CVE mappings for Oracle Sun products. For Solaris 11, Doc 1475188.1 points to the relevant SRUs containing the fixes for each issue.  SRU12.4 was released on the CPU date and contains the current cumulative security fixes for the Solaris 11 OS. For Solaris 10, we take a copy of the Recommended Solaris OS patchset containing the relevant security fixes and rename it as the October CPU patchset on MOS.  See link provided from Doc 1475188.1 Doc 1475188.1 also contains references for Firmware, etc., and links to other useful security documentation, including information on Userland/FOSS vulnerabilities and fixes in https://blogs.oracle.com/sunsecurity/

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  • Hilfreiche Linemode Skripte

    - by Ulrike Schwinn (DBA Community)
    Die mitgelieferten Skripte im Verzeichnis $ORACLE_HOME/rdbms/admin bieten schon seit jeher DBAs und Entwickler eine zusätzliche Unterstützung bei ihrer Arbeit. Sie stehen automatisch nach jeder Installation im Verzeichnis rdbms/admin zur weiteren Verwendung zur Verfügung. Nur wie findet man genau das Skript, das einem die richtige Unterstützung bietet? Eine Dokumentation aller Skripte existiert nicht. Man kann sich an den Namen der Skripte orientieren, da sie mit sprechenden Namen aufgelistet sind und kann die Kurzeinleitung im Skript nachlesen. Das ist mühselig und kostet Zeit. Daher wird im neuen Tipp ein Überblick über wichtige Skripte einschließlich einer Kurzbeschreibung gegeben. Mehr dazu hier

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  • CAM ???????????????XML?????????????.

    - by drrwebber
    CAM???????????XML??????,??????????????????,??????????XML??????????????????????,???????????,????????????? ?????????: ???????????XML???????????? ????????XSD???WSDL,??????XML???? ???????NIEM,OASIS,WSDL????????XML Schema ????????????? ??????????? ????XML???? ?UML/XMI???? ???????- CAMV Java?? ?????SQL???????????CAMV ????XPath????????????? XML??????CAMV-Ant??? XML?????????? ????????????? CAM???????,??????????XML??,?????????????. ???XML????,?????????????OASIS CAM?????????XML????, OASIS?CAM????????????????? ??OASIS CAM ?????? ???XML??????????????,???,??SQL???, ????????, ????????????XML?????????. CAM??????????????, ???????,????????,??,XML Schema, ???XML????,???NIEM?OASIS???, ??????????????????? CAM??????????????????????????, ??????,?????XML??????????????????????. CAMV??? ??????Java???,???????OASIS CAM??????XML????? CAMV XML???????????????(SOA)???,??????????????? ????????(EAI), LEXS(????????)? ebXML ?????? Download

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  • New Nokia SDK 2.0 for Java (beta)

    - by Tori Wieldt
    Nokia recently launched the Asha 305, 306, and 311, which are full touch devices with smartphone-like functionality at a low price. This makes them particularly attractive to consumers in the developing and developed world who may not be able to afford a smartphone but have a strong demand for apps and the smartphone experience. The Asha phones are the latest addition to Nokia's Series 40 platform, all of which support Java ME. The SDK includes new Full Touch API's (e.g. supporting pinch zoom) and Sensor support delivering an enhanced App experience. It also adds improved Maps API support for creating socio-local apps. There are a number of improvements in the tools including the Nokia IDE for Java ME with in-build Device-SDK Manager. Many code examples, training videos, webinars and sample code will help get you started. Porting guides and sample code show you how to port your android app to Java ME. If you don't have access to the hardware you can use Remote Device Access to test on real hardware that's remotely hosted for free. You can also find Light Weight UI Toolkit (LWUIT) support, which can speed development significantly. Both In-App Advertising and In-App Purchase (beta) is supported. Here's a great revenue-making opportunity for developers and a great way of reaching a new app-hungry mass-market audience. Download the new Nokia SDK 2.0 for Java (Beta) and get developing! 

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  • Stores Still Matter In The World Of E-Commerce

    - by Michael Hylton
    You may think that more and more consumers are moving their purchasing to the Web or mobile device.  However, according The NPD Group, Inc., a leading market research company, 15-20 percent of consumers in 2011 checked out products in stores before buying online, or called “showrooming”, for product categories like stand mixers, electric knives, sewing machines, and some floor cleaners. Other categories like power tools, hairsetters, and robotic vacuums are now beginning to show signs of the “showrooming” trend as well. It is doubly important to present a consistent, personalized, and relevant shopping experience for your customers, no matter whether they interact with you in-person in your store, with your sales agents or call center agents, over the Web, or using a mobile device.  Your goal is to make that experience across touchpoints as seamless as possible.

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  • Stores Still Matter In The World Of E-Commerce

    - by Michael Hylton
    You may think that more and more consumers are moving their purchasing to the Web or mobile device.  However, according The NPD Group, Inc., a leading market research company, 15-20 percent of consumers in 2011 checked out products in stores before buying online, or called “showrooming”, for product categories like stand mixers, electric knives, sewing machines, and some floor cleaners. Other categories like power tools, hairsetters, and robotic vacuums are now beginning to show signs of the “showrooming” trend as well. It is doubly important to present a consistent, personalized, and relevant shopping experience for your customers, no matter whether they interact with you in-person in your store, with your sales agents or call center agents, over the Web, or using a mobile device.  Your goal is to make that experience across touchpoints as seamless as possible.

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  • BIP 11g Dynamic SQL

    - by Tim Dexter
    Back in the 10g release, if you wanted something beyond the standard query for your report extract; you needed to break out your favorite text editor. You gotta love 'vi' and hate emacs, am I right? And get to building a data template, they were/are lovely to write, such fun ... not! Its not fun writing them by hand but, you do get to do some cool stuff around the data extract including dynamic SQL. By that I mean the ability to add content dynamically to your your query at runtime. With 11g, we spoiled you with a visual builder, no more vi or notepad sessions, a friendly drag and drop interface allowing you to build hierarchical data sets, calculated columns, summary columns, etc. You can still create the dynamic SQL statements, its not so well documented right now, in lieu of doc updates here's the skinny. If you check out the 10g process to create dynamic sql in the docs. You need to create a data trigger function where you assign the dynamic sql to a global variable that's matched in your report SQL. In 11g, the process is really the same, BI Publisher just provides a bit more help to define what trigger code needs to be called. You still need to create the function and place it inside a package in the db. Here's a simple plsql package with the 'beforedata' function trigger. Spec create or replace PACKAGE BIREPORTS AS whereCols varchar2(2000); FUNCTION beforeReportTrig return boolean; end BIREPORTS; Body create or replace PACKAGE BODY BIREPORTS AS   FUNCTION beforeReportTrig return boolean AS   BEGIN       whereCols := ' and d.department_id = 100';     RETURN true;   END beforeReportTrig; END BIREPORTS; you'll notice the additional where clause (whereCols - declared as a public variable) is hard coded. I'll cover parameterizing that in my next post. If you can not wait, check the 10g docs for an example. I have my package compiling successfully in the db. Now, onto the BIP data model definition. 1. Create a new data model and go ahead and create your query(s) as you would normally. 2. In the query dialog box, add in the variables you want replaced at runtime using an ampersand rather than a colon e.g. &whereCols.   select     d.DEPARTMENT_NAME, ...  from    "OE"."EMPLOYEES" e,     "OE"."DEPARTMENTS" d  where   d."DEPARTMENT_ID"= e."DEPARTMENT_ID" &whereCols   Note that 'whereCols' matches the global variable name in our package. When you click OK to clear the dialog, you'll be asked for a default value for the variable, just use ' and 1=1' That leading space is important to keep the SQL valid ie required whitespace. This value will be used for the where clause if case its not set by the function code. 3. Now click on the Event Triggers tree node and create a new trigger of the type Before Data. Type in the default package name, in my example, 'BIREPORTS'. Then hit the update button to get BIP to fetch the valid functions.In my case I get to see the following: Select the BEFOREREPORTTRIG function (or your name) and shuttle it across. 4. Save your data model and now test it. For now, you can update the where clause via the plsql package. Next time ... parametrizing the dynamic clause.

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  • There's Not an App for That (Yet)

    - by Mark Hesse
    With an earlier-than-normal departure this morning to avoid the stalemate known as traffic congestion, I suddenly realized what I had failed to grab on my way out the door...  my company ID badge.  Unfortunately, at the time of my epiphany, I was far enough into commuter no-man's land where turning back would completely negate my early departure and increase my overall drive time exponentially.  Not being one to retrace my steps, I decided to press on. Upon arrival at the office and with an hour to go before a security guard would be on duty, I started thinking about the number of times I had forgotten my ID vs. the number of times I had forgotten my phone.  While rare on both accounts, my ID was most likely the missing artifact. I then wondered why there isn't an app for my smartphone that allows me to verify my credentials with my employer and then, provided with a secure token for the day, have the ability to access my building's card entry system.  On many levels, this seems much more secure than an ID card which can be lost, stolen or even forged and then used simply by tailgating into and around buildings at facilities where card scanning can generally be avoided.   As it turns out, another building on the campus has 24 x 7 guard coverage, so I was able to gain access in a relatively short time and secure a temporary ID badge.  Once inside and online, a quick internet search on the subject of smartphone badge access shows that efforts are underway to do exactly what I was thinking needed to be done. Having not spent any time studying about the technology, I discovered that it relies on Near Field Communications (NFC) enabled smartphones (of which, mine does not provide).  The only other option would require modifications to the security infrastructure to support alternative authentication technologies, such as barcode readers, which would be extremely costly to implement. For now, my best option is to put my corporate ID under my car keys... 

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  • Webcast: CRM Foundations - Notes, Attachments and Folder Technology

    - by LuciaC
    Webcast: CRM Foundations - Notes, Attachments and Folder Technology Date: November 21, 2013 at 11am ET, 10am CT, 8am PT, 4pm GMT, 9.30pm IST Don't miss this webcast if you want to know how to get the most out of using Notes and learn how to leverage best practices for Folder technology and Attachments.  This session will help users who are struggling with any of these topics understand how to use them better and more efficiently. TOPICS WILL INCLUDE: Set up and use of Notes Notes Security Attachments and their use throughout CRM Folder Technology Any new functionality related to these topics in release 12.2Set up and use of Notes. For more details and how to register see Doc ID 1592459.1 Remember that you can access a full listing of all future webcasts as well as replays from Doc ID 7409661.1.

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  • Garbage Collection Basics

    - by mikew_co
    Java Is an awesome programming language and platform. One of its better features is automatic garbage collection. Ever wondered how that works? I have written an online web course outlining the basics. Much of what is included has been published before in various white papers and such. However, this is updated for JDK 7 and includes some nice illustrations of the steps involved. Hope you like it. Garbage Collection Basics. A follow-on web course on the G1 garbage collector should follow in a week or so.

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  • ADF training material now on the iPad

    - by Grant Ronald
    My team has developed about a weeks worth of ADF training material under the title ADF Insider and ADF Insider Essentials.  This has been available from our page on OTN.  But we are now loading all our content on YouTube as well so the content can now be accessed on iPads.  Over the next couple of weeks we'll also add these YouTube links to the OTN page but in the meantime, if you have an interest in ADF I strongly urge you to subscribe to our ADFInsiderEssentials YouTube Channel so you can be alerted when new content comes on line. Please also leave comments, thumbs up/down, and let us know what content/topics you want...

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  • CRM Webcast: Territory Setup and Manage Matching Attributes

    - by LuciaC
    Subject:  Territory Setup and Manage Matching Attributes Date: July 9, 2013 at 1pm ET, 12pm CT, 11am MT, 10am PT, 6pm, BST (London, GMT+01:00), 10:30 pm IST (Mumbai, GMT+05:30)Territories are used in a number of different EBS CRM applications, including Sales, Field Service and Service Contracts.  If you want to know more about how territories work and how to set them up, join our experts in this webcast.  The webcast will a demonstrate a high level setup for one of the Sales products and examples of how other applications use the Territory Manager. Topics will include: Enabling Matching Attributes Custom Matching Attributes Examples for Account, Leads, Quote, Proposals, Opportunities in the Sales product. Running Concurrent Requests Details & Registration: Doc ID 1544622.1

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  • Announcement: Video Demos Now Available

    - by Richard Bingham
    The YouTube Channel will complement our blog posts, showing you many customization and development tasks using the Fusion Applications platform. This includes: Using Page Composer and Application Composer for run-time customization Using JDeveloper for ADF design-time customization Using BI Composer tools for reports and analytics customization Using SOA development tools for BPEL and BPM customization These videos are bite-sized, only a few minutes each, and show a process from start to finish with no slides or static screenshots. We have an initial library of 14 videos covering many popular areas and a plan to release many more, roughly on a weekly basis. We hope you find these useful, and if you have comments or have things you would like to see then please leave a comment below and we'll do our best. Enjoy the show!

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  • New! EBS : Search Helper for RVTII-060 Errors in Receiving (Doc ID 1391970.1)

    - by Oracle_EBS
    Next time you experience the RVTII-060 error when doing a receipt in Procurement, try our new Search Helper in DOC ID 1391970.1.  As shown in the screenshot below, simply pick the error you are experiencing and the symptom or symptoms that pertain and notes with possible solutions or help will be returned.  Drill down and review the notes to see if your issue can be resolved.  Choose the 'View Demonstration Video' link to watch a quick video for more information on how to use the Search Helper. To see all Procurement Search helpers go to the Procurement Product Information Centers in DOC ID 1391332.2.

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  • JumpStart your implementation with Oracle User Productivity Kit pre-built content!

    Project teams are faced with tight deadlines for enterprise application implementations or upgrades. Learn how organizations can reduce their time to deployment by using pre-built content for Oracle User Productivity Kit. When organizations use this content for baseline system transaction flows early in a project, they can then simply modify and update the content as the application evolves to create user acceptance test scripts, transaction recordings, job aids, classroom training, online training, and support materials post-go-live. The value of pre-built content dramatically reduces time to deployment and overall implementation costs.

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  • 12.1.3 Spares Management Enhancements Transfer of Information (TOI)

    - by Oracle_EBS
    Transfer of Information (TOI) presentation is available. It covers the following enhancements made to the EBS Spares Management Product: Restrict Sources with no Shipping Network definition Create Internal Order when Source is Manned Warehouse Display Delivery status in Parts Requirement UI Order Sources by distance when Shipping cost remains same Calculate Parts Shipping Distances using Navteq Data Consider Warehouse Calendar to calculate Parts Arrival Date Create Requisitions in Operating Unit of Destination Inventory Org Uptake of HZ address structure in Parts Requirement UI

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  • Interesting fact #123423

    - by Tim Dexter
    Question from a customer on an internal mailing list this, succintly answered by RTF Template God, Hok-Min Q: Whats the upper limit for a sum calculation in terms of the largest number BIP can handle? A: Internally, XSL-T processor uses double precession.  Therefore the upper limit and precision will be same as double (IEEE 754 double-precision binary floating-point format, binary64). Approximately 16 significant decimal digits, max is 1.7976931348623157 x 10308 . So, now you know :)

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  • Building MySQL with boost on windows

    - by user13177919
    As you've probably heard already MySQL needs boost to build. However, in the good ol' MySQL tradition, the above link does give you only the instructions on how to build it on linux. And completely ignores the fact that there're other OSes too that people develop on. To fill in that gap, I've compiled a small step by step guide on how to do it on windows. Note that I always, as a principle, build out-of-source. The typical setup I have is : bzr clone lp:~mysql/mysql-server/5.7 mysql-trunkcd mysql-trunkmkdir bldcd bldcmake -DWITH_DEBUG=1 -DMYSQL_PROJECT_NAME=mysql-trunk ..devenv /build debug mysql-trunk.sln This has been tested to work on a 32 bit compile using VS2013 on a Windows7 64 bit build. Note that you'll need other things too (bison, eventually openssl etc) that I will assume you already have set up. Steps: Download Boost 1.55.0. It's the *only* version that is known to work currently. Extract boost_1_55_0/ from the zip to c:\boost\boost_1_55_0 Go to Control Panel/System/Environment variables and set WITH_BOOST=C:\boost\boost_1_55_0 in User variables. Make sure you restart your open command line terminal windows after this !  If you're upgrading from non-boost build, remove your bld/ directory and create a new one. run cmake as you'd typically do. You should get: -- Local boost dir C:/boost/boost_1_55_0 -- Local boost zip LOCAL_BOOST_ZIP-NOTFOUND -- BOOST_VERSION_NUMBER is #define BOOST_VERSION 105500 -- BOOST_INCLUDE_DIR C:/boost/boost_1_55_0 Build as normal (devenv /build debug ...). It should work.

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  • Iterative and Incremental Principle Series 5: Conclusion

    - by llowitz
    Thank you for joining me in the final segment in the Iterative and Incremental series.  During yesterday’s segment, I discussed Iteration Planning, and specifically how I planned my daily exercise (iteration) each morning by assessing multiple factors, while following my overall Implementation plan. As I mentioned in yesterday’s blog, regardless of the type of exercise or how many increment sets I decide to complete each day, I apply the 6 minute interval sets and a timebox approach.  When the 6 minutes are up, I stop the interval, even if I have more to give, saving the extra energy to apply to my next interval set.   Timeboxes are used to manage iterations.  Once the pre-determined iteration duration is reached – whether it is 2 weeks or 6 weeks or somewhere in between-- the iteration is complete.  Iteration group items (requirements) not fully addressed, in relation to the iteration goal, are addressed in the next iteration.  This approach helps eliminate the “rolling deadline” and better allows the project manager to assess the project progress earlier and more frequently than in traditional approaches. Not only do smaller, more frequent milestones allow project managers to better assess potential schedule risks and slips, but process improvement is encouraged.  Even in my simple example, I learned, after a few interval sets, not to sprint uphill!  Now I plan my route more efficiently to ensure that I sprint on a level surface to reduce of the risk of not completing my increment.  Project managers have often told me that they used an iterative and incremental approach long before OUM.   An effective project manager naturally organizes project work consistent with this principle, but a key benefit of OUM is that it formalizes this approach so it happens by design rather than by chance.    I hope this series has encouraged you to think about additional ways you can incorporate the iterative and incremental principle into your daily and project life.  I further hope that you will share your thoughts and experiences with the rest of us.

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