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  • How can I inform search engines that the usefulness of some content on my site has a limited shelf life?

    - by Tim Post
    Let's say that I run a forum dedicated to computer hardware. Naturally, people are going to ask questions like: What is the best laptop for running [os] Or What is the best video card for under [amount] These may be perfectly fine discussions, but the content loses usefulness over time. An answer to either question asked in 2007 might still be relevant in 2008, but definitely not in 2012. Is there a way that I can tell search engines that certain pages might not give visitors what they're looking for after a certain date, and perhaps hint to a page on my site that would provide good information? Perhaps something I could set in HTTP response headers, meta tags or even a site map?

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  • Is there any advantage in using DX10/11 for a 2D game?

    - by David Gouveia
    I'm not entirely familiar with the feature set introduced by DX10/11 class hardware. I'm vaguely familiar with the new stages added to the programmable graphics pipeline, such as the geometry shader, the compute shader, and the new tesselation stages. I don't see how any of these make much of a difference for a 2D game though. Is there any compelling reason to make the switch to DX10/11 (or the OpenGL equivalents) for a 2D game, or would it be wiser to stick with DX9 considering that that a significant share of the market still runs on older technologies (e.g. the February 2012 Steam surveys lists around 17% of users as still using Windows XP)?

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  • Save Windows 8 Files and Install Ubuntu

    - by Nika
    I would like to install Ubuntu on my laptop. I am new to Ubuntu and therefore have some questions: 1.My hardware is Acer Emachines Intel Celeron T3000 1.8 3 Gig of Ram and Native Intel Intergrated graphics card. Can I run Ubuntu on this machine without any problems? 2.I am windows user and currently have windows 8. I want to install ubuntu but want to save all my directories on C:\ D:\ disks so that I can open my files in ubuntu. Is it possible to save my current directory system and save all my files after installing ubuntu? Can I open all my files? I have very important data in files so I dont want to lose them at all :) Thank You

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  • Dell Vostro 2420 upgrade to 12.04.1 no wifi

    - by Kane
    I have installed 12.04 on a dell vostro 2420 (previously 11.10) and wifi is gone now but wired network remains. I've reviewed the other questions and tried some stuff but no luck yet. The following is the process so far so hopefully someone can help: After installing 12.04 using the additional drivers utility did not bring up any proprietary drivers and using synaptic on installation then reinstallation of bcmwl-kernel-source and b43-fwcutter does not help bring up any drivers either (tried rebooting after as well) I have made sure in the bios that the wlan is turned on, and it appears the laptop does not have a wireless hardware switch, only the keyboard function shortcut which turns bluetooth on and off on the taskbar but there is no lightup of the wireless function on the laptop itself. Dell does not appear to have any drivers for ubuntu and google does not appear to be much help :( Thanks in advance!

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  • Which of VLC's dependencies causes sound device detection?

    - by Raphael
    I am setting up a headless music server based on the minimal Ubuntu image. After having installed the packages openssh-server,pulseaudio, libmad0,flac,liboff0,libid3tag0,libvorbis0a,ffmpeg, mpd,mpc,mpdscribble, paman,paprefs,pavumeter neither my internal soundcard nor the external DAC where detected by pulseaudio, that is pactl list did only list the dummy devices. Several reboots did not change that. The hardware devices are detected properly: ~$ lsusb | grep Texas Bus 002 Device 002: ID 08bb:2706 Texas Instruments Japan ~$ lspci | grep Audio 00:1b.0 Audio device: Intel Corporation N10/ICH 7 Family High Definition Audio Controller (rev 02) Following a hunch, I installed vlc with all dependencies. After a reboot, both devices are detected! ~$ pactl list | grep "Sink: alsa_output" Monitor of Sink: alsa_output.pci-0000_00_1b.0.analog-stereo Monitor of Sink: alsa_output.usb-Burr-Brown_from_TI_USB_Audio_DAC-00-DAC.analog-stereo Now I would like to remove VLC again but keep the devices. The question is: which of the many dependencies of VLC enables proper device detection? And why on earth is it not a dependency of pulseaudio?

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  • How can I avoid the random restart of the xserver?

    - by Bernd
    I'm using a desktop pc with 64bit Ubuntu 12.04 (Kernel 3.2.0-24-generic). Hardware specs are - Intel Core i7 CPU 860 @ 2,80GHz x 8 - Nvidia GeForce GTS 250 - 750 GB Hard Disk ATA WDC WD7501AALS-00E3A0 (for my /home partition) - 128 GB Solid-State Disk ATA PLEXTOR PX-128M2S (for all other partitions) Since I reinstalled the PC with Ubuntu 12.04 the xserver restarts randomly. Most times when I watch a video in the browser (maybe a flash issue?) but sometimes the restart/crash appears when I'm working in an text-editor. How can I locate the problem? Which information is needed for a useful answer?

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  • Lenovo e420s overheating

    - by Matthew
    I recently bought a Lenovo e420s and decided to install Ubuntu (first time). The interface is great, but the computer overheats horribly (the fan is on full all the time and the cpu temperature is much higher than in Windows). In other words, it's not a fan problem, but an OS problem. Does anybody have a fix that is implementable by a luddite? I'd like to use linux, but it's not possible if it turns my computer into a radiator. Thanks.

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  • How do I grok NHibernate's QueryOver API?

    - by Brant Bobby
    I've run into the limits of what NHibernate 3.0's LINQ provider is capable of and decided it's time to learn about one of the more powerful (or at least feature-complete) options: the QueryOver API. The problem is, I have zero experience with ICriteria, and all of the tutorials I've been able to find online either: Assume I'm an ICriteria expert and simply show me how to convert ICriteria code to the new fluent interface, or Are trivial "here's how you do an inner join" examples that don't really help me understand more complex concepts like projections, subqueries, requirements, or whatever other magic the API is capable of. What should I read to really learn about QueryOver, and how to make full use of it?

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  • sd card won't mount when an android phone is connected after 12.10 fresh install

    - by Mysterio
    I just upgraded to 12.10 via a fresh install. Mounting my Xperia Neo V in 12.04 worked flawlessly however I just discovered that the sd card can't be detected and mounted in 12.10. How can I solve this? Thanks in advance. P. S. I can mount it via a card reader though and it mounts ok in Windows 7. So it surely can't be hardware related. EDIT: Sony Ericsson Neo V running Android 2.3.4. USB mass storage is already turned on.

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  • Is there a way to prevent others to steal your open source project and use it to make a profit?

    - by Jubbat
    This might seems like a silly question to ask, but I can't really figure out the answer. The title pretty much says it all. Let's say you have an open source music player, along comes someone, copies it, adds features, modifies the interface, etc and sells it. Nobody would find out. So how does it work? Related: I'm working in some projects myself to make me more employable, so employers can take a look at my code but with some of them I don't feel like uploading them to an online repository, ie sourceforge, and make them visible for the general public.

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  • Windows for IoT, continued

    - by Valter Minute
    Originally posted on: http://geekswithblogs.net/WindowsEmbeddedCookbook/archive/2014/08/05/windows-for-iot-continued.aspxI received many interesting feedbacks on my previous blog post and I tried to find some time to do some additional tests. Bert Kleinschmidt pointed out that pins 2,3 and 10 of the Galileo are connected directly to the SOC, while pin 13, the one used for the sample sketch is controlled via an I2C I/O expander. I changed my code to use pin 2 instead of 13 (just changing the variable assignment at the beginning of the code) and latency was greatly reduced. Now each pulse lasts for 1.44ms, 44% more than the expected time, but ways better that the result we got using pin 13. I also used SetThreadPriority to increase the priority of the thread that was running the sketch to THREAD_PRIORITY_HIGHEST but that didn't change the results. When I was using the I2C-controlled pin I tried the same and the timings got ways worse (increasing more than 10 times) and so I did not commented on that part, wanting to investigate the issua a bit more in detail. It seems that increasing the priority of the application thread impacts negatively the I2C communication. I tried to use also the Linux-based implementation (using a different Galileo board since the one provided by MS seems to use a different firmware) and the results of running the sample blink sketch modified to use pin 2 and blink the led for 1ms are similar to those we got on the same board running Windows. Here the difference between expected time and measured time is worse, getting around 3.2ms instead of 1 (320% compared to 150% using Windows but far from the 100.1% we got with the 8-bit Arduino). Both systems were not under load during the test, maybe loading some applications that use part of the CPU time would make those timings even less reliable, but I think that those numbers are enough to draw some conclusions. It may not be worth running a full OS if what you need is Arduino compatibility. The Arduino UNO is probably the best Arduino you can find to perform this kind of development. The Galileo running the Linux-based stack or running Windows for IoT is targeted to be a platform for "Internet of Things" devices, whatever that means. At the moment I don't see the "I" part of IoT. We have low level interfaces (SPI, I2C, the GPIO pins) that can be used to connect sensors but the support for connectivity is limited and the amount of work required to deliver some data to the cloud (using a secure HTTP request or a message queuing system like APMQS or MQTT) is still big and the rich OS underneath seems to not provide any help doing that.Why should I use sockets and can't access all the high level connectivity features we have on "full" Windows?I know that it's possible to use some third party libraries, try to build them using the Windows For IoT SDK etc. but this means re-inventing the wheel every time and can also lead to some IP concerns if used for products meant to be closed-source. I hope that MS and Intel (and others) will focus less on the "coolness" of running (some) Arduino sketches and more on providing a better platform to people that really want to design devices that leverage internet connectivity and the cloud processing power to deliver better products and services. Providing a reliable set of connectivity services would be a great start. Providing support for .NET would be even better, leaving native code available for hardware access etc. I know that those components may require additional storage and memory etc. So making the OS componentizable (or, at least, provide a way to install additional components) would be a great way to let developers pick the parts of the system they need to develop their solution, knowing that they will integrate well together. I can understand that the Arduino and Raspberry Pi* success may have attracted the attention of marketing departments worldwide and almost any new development board those days is promoted as "XXX response to Arduino" or "YYYY alternative to Raspberry Pi", but this is misleading and prevents companies from focusing on how to deliver good products and how to integrate "IoT" features with their existing offer to provide, at the end, a better product or service to their customers. Marketing is important, but can't decide the key features of a product (the OS) that is going to be used to develop full products for end customers integrating it with hardware and application software. I really like the "hackable" nature of open-source devices and like to see that companies are getting more and more open in releasing information, providing "hackable" devices and supporting developers with documentation, good samples etc. On the other side being able to run a sketch designed for an 8 bit microcontroller on a full-featured application processor may sound cool and an easy upgrade path for people that just experimented with sensors etc. on Arduino but it's not, in my humble opinion, the main path to follow for people who want to deliver real products.   *Shameless self-promotion: if you are looking for a good book in Italian about the Raspberry Pi , try mine: http://www.amazon.it/Raspberry-Pi-alluso-Digital-LifeStyle-ebook/dp/B00GYY3OKO

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  • Le prix Turing pour un chercheur de légende, Google et Intel applaudissent ce « Nobel de l'informati

    Un chercheur légendaire reçoit le prix Turing Google et Intel applaudissent ce "Nobel de l'informatique" remis à un employé de Microsoft Qui a inventé la métaphore du "bureau" d'un PC ? Qui a introduit le premier la notion d'interface graphique pour le dit bureau ? Qui a créé la première barre des taches ? Qui, en somme, a inventé le "prototype des ordinateurs personnels de réseau" ? Un seul et même homme : Chuck Thacker. Pour tous ses travaux précurseurs qui ont façonné ce que sont les ordinateurs d'aujourd'hui, la ACM (Association for Computing Machinery) vient de lui décerner le prestigieux Prix Turing, équivalent du Prix Nobel dans l...

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  • How To Make Images, Music, Video, and PDF Files Open On The Desktop in Windows 8

    - by Chris Hoffman
    Windows 8 opens many types of files in the Windows 8 interface formerly known as Metro by default. If you’re at the desktop and double-click many types of media files, you’ll see a full-screen media viewer. You can easily prevent these media files from opening in the full-screen Windows 8 apps when you double-click them. All you have to do is change your default programs. What Is the Purpose of the “Do Not Cover This Hole” Hole on Hard Drives? How To Log Into The Desktop, Add a Start Menu, and Disable Hot Corners in Windows 8 HTG Explains: Why You Shouldn’t Use a Task Killer On Android

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  • Black Hat Hackers vs Programmers?

    - by Matt Ridge
    This came up with another question I had here, I have decided on a programming verification system that requires a hardware verification system, a software key, and a name/password system. Now people are saying that hackers will bypass any new security, which may be true, but I have a few questions. There has to be a balance between programmers programming and hackers stealing software, otherwise programs wouldn’t be made, and we wouldn’t be where we are today. What is that balance? 5%, 10%, 20%, 50%? What is too much security for the end user? What is too little security so the hacker can just push through without issue? If your software becomes popular, what should you expect or accept as acceptable loss? Why should we accept black hat hackers as a way of life?

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  • TFS 2008 to TFS 2010 moves and some issues

    - by Enrique Lima
    There have been many things going on this year around TFS.  Most of them had to do with migrations (I don’t call them upgrades for the most part since it involved new hardware and such).  Many were implementations using the Conchango SfTS template (now EMC). But there were others that were CMMI or Agile 4.0. Everything would move just fine, no issues.  That was until you attempted to run Test Case Management or run the last configuration steps for Lab Management. There is an error that states a project is not ready to run or integrate with Test or Lab Management.  And while there was some documentation on how to adjust and update the Agile WITs to work with it, there was still some disconnect to making it work with CMMI. Now there is a great post on how to run the “fix” from end to end. Check the post here:  TFS 2010: Enable Test Case Management for upgraded Team Projects

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  • How to customise window decoration whilst using Compiz on Xubuntu?

    - by Benjamin
    I have installed Compiz on Xubuntu 11.10 with sudo apt-get install compiz compizconfig-settings-manager compiz --replace ccp & In the process the XFCE window decoration theme is overridden by that of Compiz (Gtk) which uses the Adwaita theme instead of the Greybird theme. Since Gtk is doing window decoration, I cannot change it back using the XFCE settings. I just need compiz for scale and window switch and I would like to return window decoration to XFCE (Xfwm4) or to be able to change the Gtk window decoration theme. How can I do that? I have found part of the (workaround) answer already: download Greybird Gtk theme install theme (here is where I failed I think) use dconf-editor to change the Gtk theme in org.gnome.desktop.interface The problem really at stage 2 is where do I place the theme? I tried in ~/.themes/ and then changed the value of gtk-theme in the editor to Greybird. But I saw no change.

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  • Unable to install Nvidia drivers

    - by Tazzer
    a few days ago I installed ubuntu 11.10 on my friends computer. Despite all of our efforts we are unable to open the default unity and it will only open the 2d interface. I have been told in the IRC chat room that we need to install the graphics card drivers(nvidia geforce 420.) When I check the additional drivers app it doesn't show any to install. I tried installing the ones from the nvidia website but no luck, I also forgot to mention. I don't know if it means anything but he has a 64 bit computer and it is ubuntu 11.10 64bit.

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  • Oracle VM Moves into Challenger Position in the Latest Gartner Magic Quadrant

    - by Monica Kumar
    Oracle Innovations boost Oracle VM into Challenger Position in Gartner x86 Server Virtualization Infrastructure Magic Quadrant Oracle VM's placement in the just published Gartner x86 Server Virtualization Infrastructure Magic Quadrant affirms the Oracle strategy and is also supported by strong customer momentum gains. Optimizations delivered in Oracle VM releases during this last year along with easy software access and low cost licensing have moved Oracle’s placement into the Challenger quadrant in a very short time. Oracle continues to focus on delivering a strong integrated virtualization with Oracle VM and the managed stack in the following areas: Integrated management with Oracle VM and all layers of the Oracle stack from hardware to virtualization to cloud Application-Driven virtualization with Oracle VM templates for rapid enterprise application deployment Certified Oracle applications on Oracle VM Complete stack solution offering more values to customers Get a copy of the Magic Quadrant for x86 Server Virtualization Infrastructure report to read more about how Oracle VM rapidly moved up in its new position.

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  • #OOW 2012 @PARIS...talking Oracle and Clouds, and Optimized Datacenter

    - by Eric Bezille
    For those of you who want to get most out of Oracle technologies to evolve your IT to the Next Wave, I encourage you to register to the up coming Oracle Optimized Datacenter event that will take place in Paris on November 28th. You will get the opportunity to exchange with Oracle experts and customers having successfully evolve their IT by leveraging Oracle technologies. You will also get the latest news on some of the Oracle systems announcements made during OOW 2012. During this event we will make an update about Oracle and Clouds, from private to public and hybrid models. So in preparing this session, I thought it was a good start to make a status of Cloud Computing in France, and CIO requirements in particular. Starting in 2009 with the first Cloud Camp in Paris, the market has evolved, but the basics are still the same : think hybrid. From Traditional IT to Clouds One size doesn't fit all, and for big companies having already an IT in place, there will be parts eligible to external (public) cloud, and parts that would be required to stay inside the firewalls, so ability to integrate both side is key.  None the less, one of the major impact of Cloud Computing trend on IT, reported by Forrester, is the pressure it makes on CIO to evolve towards the same model that end-users are now used to in their day to day life, where self-service and flexibility are paramount. This is what is driving IT to transform itself toward "a Global Service Provider", or for some as "IT "is" the Business" (see : Gartner Identifies Four Futures for IT and CIO), and for both models toward a Private Cloud Service Provider. In this journey, there is still a big difference between most of existing external Cloud and a firm IT : the number of applications that a CIO has to manage. Most cloud providers today are overly specialized, but at the end of the day, there are really few business processes that rely on only one application. So CIOs has to combine everything together external and internal. And for the internal parts that they will have to make them evolve to a Private Cloud, the scope can be very large. This will often require CIOs to evolve from their traditional approach to more disruptive ones, the time has come to introduce new standards and processes, if they want to succeed. So let's have a look at the different Cloud models, what type of users they are addressing, what value they bring and most importantly what needs to be done by the  Cloud Provider, and what is left over to the user. IaaS, PaaS, SaaS : what's provided and what needs to be done First of all the Cloud Provider will have to provide all the infrastructure needed to deliver the service. And the more value IT will want to provide, the more IT will have to deliver and integrate : from disks to applications. As we can see in the above picture, providing pure IaaS, left a lot to cover for the end-user, that’s why the end-user targeted by this Cloud Service is IT people. If you want to bring more value to developers, you need to provide to them a development platform ready to use, which is what PaaS is standing for, by providing not only the processors power, storage and OS, but also the Database and Middleware platform. SaaS being the last mile of the Cloud, providing an application ready to use by business users, the remaining part for the end-users being configuring and specifying the application for their specific usage. In addition to that, there are common challenges encompassing all type of Cloud Services : Security : covering all aspect, not only of users management but also data flows and data privacy Charge back : measuring what is used and by whom Application management : providing capabilities not only to deploy, but also to upgrade, from OS for IaaS, Database, and Middleware for PaaS, to a full Business Application for SaaS. Scalability : ability to evolve ALL the components of the Cloud Provider stack as needed Availability : ability to cover “always on” requirements Efficiency : providing a infrastructure that leverage shared resources in an efficient way and still comply to SLA (performances, availability, scalability, and ability to evolve) Automation : providing the orchestration of ALL the components in all service life-cycle (deployment, growth & shrink (elasticity), upgrades,...) Management : providing monitoring, configuring and self-service up to the end-users Oracle Strategy and Clouds For CIOs to succeed in their Private Cloud implementation, means that they encompass all those aspects for each component life-cycle that they selected to build their Cloud. That’s where a multi-vendors layered approach comes short in terms of efficiency. That’s the reason why Oracle focus on taking care of all those aspects directly at Engineering level, to truly provide efficient Cloud Services solutions for IaaS, PaaS and SaaS. We are going as far as embedding software functions in hardware (storage, processor level,...) to ensure the best SLA with the highest efficiency. The beauty of it, as we rely on standards, is that the Oracle components that you are running today in-house, are exactly the same that we are using to build Clouds, bringing you flexibility, reversibility and fast path to adoption. With Oracle Engineered Systems (Exadata, Exalogic & SPARC SuperCluster, more specifically, when talking about Cloud), we are delivering all those components hardware and software already engineered together at Oracle factory, with a single pane of glace for the management of ALL the components through Oracle Enterprise Manager, and with high-availability, scalability and ability to evolve by design. To give you a feeling of what does that bring in terms just of implementation project timeline, for example with Oracle SPARC SuperCluster, we have a consistent track of record to have the system plug into existing Datacenter and ready in a week. This includes Oracle Database, OS, virtualization, Database Storage (Exadata Storage Cells in this case), Application Storage, and all network configuration. This strategy enable CIOs to very quickly build Cloud Services, taking out not only the complexity of integrating everything together but also taking out the automation and evolution complexity and cost. I invite you to discuss all those aspect in regards of your particular context face2face on November 28th.

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  • Web technologies on GUI apps

    - by Apalala
    I developed many GUI applications for the Windows platform during my early professional career, and saw several GUI frameworks come, have whole magazines devoted to them, and then fade away. MFC is iconic. Tasked with writing yet another GUI application, I starter researching cross-platform frameworks like Qt and WxWindows. I found the same steep learning curves I knew from before, and tooling doesn't help much in building a functional and elegant user interface because its clumsy and complicated. But people are building beautiful and functional UIs on the Web all the time (look at this site!). The standards, the libraries, and the tools are certainly there. My thought and my question: Why not write a GUI in which most of the UI is handled by an embedded browser? I already know that the Qt widgets support a large part of CSS and JavaScript, and programmers with good knowledge about web development are relatively easy to find, ..., so... Have you done something like that before? What's your experience/advise?

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  • How could a human factors degree help a computer scientist?

    - by Bob Dole
    I'm wrapping up a masters in CS and already have half the credit hours needed for a degree in Human Factors. I just recently discovered how useful understanding about cognition can help someone that creates user interfaces and am thirsty for more knowledge in the area. For me, it seems that having both a masters in Human Factors and CS would be very marketable but would there be jobs out there that would allow me to apply both? Meaning what I would really like to do is take the requirements for some application, apply different Human Factors theories( GOMS, CE+ ) to developing the interface, maybe do cognitive walk through with users to optimize the UI, then develop the application. Do jobs out there exist like this? The reason I ask, is because I'm wondering if most places just want you to be either a Human Factors Expert or a Developer but not both.

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  • Install a different version of a package

    - by Michael Wiles
    I'm running lucid server and have installed tomcat. The version it installed is 6.0.24-2ubuntu1.6. Is this the version I'm tied to? Is it possible to install a more recent version? The one available from maverick is 6.0.28. Maybe I can add a source to provide my lucid install with this version? In the package manager user interface I can "force version". Is it possible to force version from command line alternative as well?

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  • After upgrading to Ubuntu 12.04, my broadcom wireless sta driver is not working

    - by Nuwan Aluwihare
    I upgraded my HP DV5-1000US Laptop to Ubuntu 12.04. But I cannot get it connected to the Wireless. I went through the settings, Hardware, Additional Drivers and it says that "No proprietary drivers are in use on this system". Also it says "Broadcom STA Wireless Driver" is not activated. I tried to activate it after got my laptop connected to the net through a wired connection, but it says "Sorry, installation of this driver failed. Please have a look at the log file for details: /var/log/jockey.log"

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  • How do you force Ubuntu to unmount a disk when you press the eject button on an optical drive?

    - by Michael Curran
    When upgrading my hardware, I also upgraded to Ubuntu 10.10. On my previous system (with 10.04 and earlier) when I ejected a disk from the optical drive, the subfolder in the /media directory was automatically removed. In my new 10.10 system, if I don't eject the disk using the "eject" command within the system, the disk remains mounted, even after a new disk is installed. The new drive is a Blu Ray drive, but I haven't noticed any other problems from it. Normally, this isn't a problem, but it makes installing applications that are spread over multiple CDs more difficult in many cases (i.e. Wine). Any advice?

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  • How customers view and interact with a company

    The Harvard Business Review article written by Rayport and Jaworski is aptly titled “Best Face Forward” because it sheds light on how customers view and interact with a company. In the past most business interaction between customers was performed in a face to face meeting where one party would present an item for sale and then the other would decide whether to purchase the item. In addition, if there was a problem with a purchased item then they would bring the item back to the person who sold the item for resolution. One of my earliest examples of witnessing this was when I was around 6 or 7 years old and I was allowed to spend the summer in Tennessee with my Grandparents. My Grandfather had just written a book about the local history of his town and was selling them to his friends and local bookstores. I still remember he offered to pay me a small commission for every book I helped him sell because I was carrying the books around for him. Every sale he made was face to face with his customers which allowed him to share his excitement for the book with everyone. In today’s modern world there is less and less human interaction as the use of computers and other technologies allow us to communicate within seconds even though both parties may be across the globe or just next door. That being said, customers view a company through multiple access points called faces that represent the ability to interact without actually seeing a human face. As a software engineer this is a good and a bad thing because direct human interaction and technology based interaction have both good and bad attributes based on the customer. How organizations coordinate business and IT functions, to provide quality service varies based on each individual business and the goals and directives put in place by its management. According to Rayport and Jaworski, the type of interaction used through a particular access point may lend itself to be people-dominate, machine-dominate, or a combination of both. The method by which a company communicates information through an access point is a strategic choice that relates costs and customer outcomes. To simplify this, the choice is based on what can give the customer the best experience interacting with the company when the cost of the interaction is also a factor. I personally see examples of this every day at work. The company website is machine-dominate with people updating and maintaining information, our groups department is people dominate because most of the customer interaction is done at the customers location and is backed up by machine based data sources, and our sales/member service department is a hybrid because employees work in tandem with machines in order for them to assist customers with signing up or any other issue they may have. The positive and negative aspects of human and machine interfaces are a key aspect in deciding which interface to use when allowing customers to access a company or a combination of the two. Rayport and Jaworski also used MIT professor Erik Brynjolfsson preliminary catalog of human and machine strengths. He stated that humans outperform machines in judgment, pattern recognition, exception processing, insight, and creativity. I have found this to be true based on the example of how sales and member service reps at my company handle a multitude of questions and various situations with a lot of unknown variables. A machine interface could never effectively be able to handle these scenarios because there are too many variables to consider and would not have the built-in logic to process each customer’s claims and needs. In addition, he also stated that machines outperform humans in collecting, storing, transmitting and routine processing. An example of this would be my employer’s website. Customers can simply go online and purchase a product without even talking to a sales or member services representative. The information is then stored in a database so that the customer can always go back and review there order, and access their selected services. A human, no matter how smart they are would never be able to keep track of hundreds of thousands of customers let alone know what they purchased or how much they paid. In today’s technology driven economy every company must offer their customers multiple methods of accessibly in order to survive. The more of an opportunity a company has to create a positive experience for their customers, in my opinion, they more likely the customer will return to that company again. I have noticed this with my personal shopping habits and experiences. References Rayport, J., & Jaworski, B. (2004). Best Face Forward. Harvard Business Review, 82(12), 47-58. Retrieved from Business Source Complete database.

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