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  • Oracle 'In Touch' PartnerCast - July 1, 2014

    - by Cinzia Mascanzoni
    27 May 2014 'In Touch' Webcast for Oracle EMEA Partners Invitation Stay Connected Oracle Media Network   OPN on PartnerCast   Oracle 'In Touch' PartnerCast (July 1, 2014)Be prepared for a year of growth Register Now! Dear partner, We would like to invite you to join David Callaghan, Senior Vice President Oracle EMEA Alliances and Channels, and his studio guests for the next broadcast of the Oracle ‘In Touch’ PartnerCast on Tuesday 1st July 2014 from 10:30am UK / 11:30am CET. In this cast, David’s studio guests and his regional reporters will be looking at your priorities as EMEA partners and how best to grow with Oracle. We also look forward to the broadcast covering topics on the following: Highlights of FY14 Strategic themes for FY15 HCM, CRM and ERP Oracle on Oracle Exclusive for ‘In Touch’ David Callaghan questions Rich Geraffo, Senior Vice President, Global Alliances & Channels, on how the FY15 partner Global kick off relates to EMEA. Plus David provides your chance to hear from some of the newly appointed Worldwide A&C Leadership team as he discusses with Bruce Chumley VP Oracle Channel Distribution Sales & Troy Richardson VP Oracle Strategic Alliances; their core focus and strategy of growth and what they intend on bringing to the table in their new role. Register Now! With lots of studio guests joining David, why not get in touch on Twitter using the hashtag #OracleInTouch or by emailing [email protected] to get your questions featured in the cast! To find out more information and to watch previous episodes on-demand, please visit our webpage here. Best regards, Oracle EMEA Alliances & Channels Oracle 'In Touch' PartnerCast: be prepared for a year of growth July 01, 2014 10:30am UK / 11:30am CET Duration: 45 mins. Host David Callaghan Senior VP Oracle EMEA Alliances & Channels Studio Guests Alistair Hopkins VP Sales & Strategy, Technology Solutions, Oracle EMEA Alliances & Channels More to be announced shortly Features Contributors Rich Geraffo Senior Vice President, Oracle Worldwide Alliances & Channels Bruce Chumley Vice President Channel Distribution Sales, Oracle WW Alliances & Channels Steve Biondi VP Channel Distribution Sales, Oracle WW Alliances & Channels Regional Reporters Silvia Kaske VP Oracle A&C WCE North Will O'Brien VP Oracle A&C UK/IE Eric Fontaine VP Oracle A&C WCE South Janusz Naklicki VP Oracle A&C ECEMEA

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  • How to store Role Based Access rights in web application?

    - by JonH
    Currently working on a web based CRM type system that deals with various Modules such as Companies, Contacts, Projects, Sub Projects, etc. A typical CRM type system (asp.net web form, C#, SQL Server backend). We plan to implement role based security so that basically a user can have one or more roles. Roles would be broken down by first the module type such as: -Company -Contact And then by the actions for that module for instance each module would end up with a table such as this: Role1 Example: Module Create Edit Delete View Company Yes Owner Only No Yes Contact Yes Yes Yes Yes In the above case Role1 has two module types (Company, and Contact). For company, the person assigned to this role can create companies, can view companies, can only edit records he/she created and cannot delete. For this same role for the module contact this user can create contacts, edit contacts, delete contacts, and view contacts (full rights basically). I am wondering is it best upon coming into the system to session the user's role with something like a: List<Role> roles; Where the Role class would have some sort of List<Module> modules; (can contain Company, Contact, etc.).? Something to the effect of: class Role{ string name; string desc; List<Module> modules; } And the module action class would have a set of actions (Create, Edit, Delete, etc.) for each module: class ModuleActions{ List<Action> actions; } And the action has a value of whether the user can perform the right: class Action{ string right; } Just a rough idea, I know the action could be an enum and the ModuleAction can probably be eliminated with a List<x, y>. My main question is what would be the best way to store this information in this type of application: Should I store it in the User Session state (I have a session class where I manage things related to the user). I generally load this during the initial loading of the application (global.asax). I can simply tack onto this session. Or should this be loaded at the page load event of each module (page load of company etc..). I eventually need to be able to hide / unhide various buttons / divs based on the user's role and that is what got me thinking to load this via session. Any examples or points would be great.

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  • Oracle OpenWorld Series: All Things Mobile

    - by Michelle Kimihira
    I caught up with Joe Huang, Senior Principal Product Manager, Mobile Application Development Framework to hear about his recommendations for Oracle OpenWorld. Use this Focus On document, which provides a roadmap to must-attend sessions and demos. By Joe Huang This year’s OpenWorld promises to be “THE” event for anyone interested in mobile enterprise applications.  Although Oracle has had a rich portfolio of mobile products for many years now, there is a much stronger focus on mobile this year.  Every single one of our customers is looking to develop a mobile strategy and bring key business processes to mobile users, and as you will see in the various keynotes, sessions, and demos during OpenWorld, Oracle is clearly the leader in mobile technologies and applications. Look for mobile development technologies being demonstrated in the Oracle Red Lounge located at Moscone North Upper Lobby, where innovative technologies from Oracle are being showcased.  A few select sessions where mobile development technologies will be highlighted: Monday, 10/1 10:45 AM – 11:45 AM GEN9398: The Future Development for Oracle Fusion – From Desktop to Mobile to Cloud See the latest and greatest in Oracle development technologies.  A key customer will be demonstrating the application they built using beta version of ADF Mobile. Marriott Marquis, Salon 8 Monday, 10/1 1:45 PM – 2:45 PM GEN11554: Extend Oracle Applications to Mobile Devices with Oracle’s Mobile Technologies – See how to leverage Oracle’s development technology like ADF Mobile to mobilize Oracle applications. Moscone West, 3002/3004 Monday, 10/1 4:45 PM – 5:45 PM GEN11451: Building a Mobile Applications with Oracle Cloud See how Oracle offers a simpler way of developing and deploying cross-device mobile applications, enabling you to access applications, data and services from mobile channels in an easier way. Moscone West, 2002/2004 Tuesday, 10/2 11:45 AM – 12:45 PM CON3824: Mobile-Enabled Oracle Fusion Middleware and Enterprise Applications with Oracle ADF See how Oracle Fusion Middleware and ADF Mobile together delivers a complete and powerful platform for enterprise mobile applications.  A key customer will also be demonstrating a application built using ADF Mobile beta, that extends Oracle application to mobile devices. Moscone South, 306 Additional Information ·         Relevant Blogs: Oracle OpenWorld Countdown Begins ,  Best of Oracle Fusion Middleware, Fusion Middleware for Enterprise Applications, Amit Zavery’s General Session, Hassan Rizvi's General Session, Oracle OpenWorld Blog ·         Focus On Docs: Best of Oracle Fusion Middleware, Fusion Middleware for Enterprise Applications,  Mobile ·         Product Information on Oracle.com: Oracle Fusion Middleware ·         Subscribe to our regular Fusion Middleware Newsletter ·         Follow us on Twitter and Facebook

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  • confusing about the postguaduate education.

    - by user531661
    i'm a junior studying software engineering. i like to do research on computer science but also to code some projects as a developer. i want to work for a famous company as a engineering or researcher after getting my graduate degree. and i expect that after working several years i can do some managerial roles. so which choice is the best for me? PhD in Computer Science, master in Computer science, PhD in software engineering or master in software engineering?

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  • SQL Saturday #157 - San Diego

    Southern California isn't all beach time. SQL Saturday comes to San Diego on Sept 15, 2012. Join fellow SQL Server pros for a day of learning. Learn Agile Database Development Best PracticesAgile database development experts Sebastian Meine and Dennis Lloyd are running day-long classes designed to complement Red Gate’s SQL in the City US tour. Classes will be held in San Francisco, Chicago, Boston and Seattle. Register Now.

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  • From Zero To Deployed Contest&ndash;Prizes Announced

    - by Robz / Fervent Coder
    Do you have what it takes to meet the challenge? We’ll make it worth it. You may have noticed at the end of my last post I threw down the community challenge to get from zero to deployed faster than me. The Challenge My time was 13:48 to be from zero to deployed. Beat my time and show it in a video response. The person with the best time by March 15th @ 11:59PM CST will receive a prize. Here are the links to the videos: #1 - http://www.youtube.com/watch?v=cZIUVfHWsbc #2 - http://www.youtube.com/watch?v=l7WluaXIya0 #3 - http://www.youtube.com/watch?v=IqPh7wbWsLc The Rules Let’s revisit those ground rules before I tell you what the prizes will be: Ground rules: .NET Application with a valid database connection Start from Zero Deployed with AppHarbor or an alternative A timer displayed in the video that runs during the entire process Video response published on YouTube or acceptable alternative Video(s) must be published by March 15th at 11:59PM CST. Either post the link here as a comment or on YouTube as a response (also by 11:59PM CST March 15th) The Prizes The prize package for the best time is:                      $50 Gift Card or equivalent – Provided by yours truly. AppHarbor $100 service credit – AppHarbor will provide a $100 credit for their services once they launch payments. Thank you to the folks at AppHarbor! ReSharper - Jetbrains will provide a FULL license of ReSharper Personal. This license is a $199 value. Thank you to the folks at Jetbrains! Telerik Ultimate Collection for .NET – Telerik will provide a license to pretty much every .NET tool they offer. This license is a $1999 value. A big thank you to the folks at Telerik!! This is a total value of $2348!!! The prize package for the person that has the most creative video(s) with a time better than mine (if there are at least 5 responses):           $20 Gift card or equivalent – Provided by this guy. AppHarbor $50 service credit – same deal as above. Thank you AppHarbor! Twilio T-Shirt - Twilio has donated a shirt and will ship your size to you (this may be subject to US residents only). This is a $25 value. Thank you to the folks at Twilio!

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  • Premature-Optimization and Performance Anxiety

    - by James Michael Hare
    While writing my post analyzing the new .NET 4 ConcurrentDictionary class (here), I fell into one of the classic blunders that I myself always love to warn about.  After analyzing the differences of time between a Dictionary with locking versus the new ConcurrentDictionary class, I noted that the ConcurrentDictionary was faster with read-heavy multi-threaded operations.  Then, I made the classic blunder of thinking that because the original Dictionary with locking was faster for those write-heavy uses, it was the best choice for those types of tasks.  In short, I fell into the premature-optimization anti-pattern. Basically, the premature-optimization anti-pattern is when a developer is coding very early for a perceived (whether rightly-or-wrongly) performance gain and sacrificing good design and maintainability in the process.  At best, the performance gains are usually negligible and at worst, can either negatively impact performance, or can degrade maintainability so much that time to market suffers or the code becomes very fragile due to the complexity. Keep in mind the distinction above.  I'm not talking about valid performance decisions.  There are decisions one should make when designing and writing an application that are valid performance decisions.  Examples of this are knowing the best data structures for a given situation (Dictionary versus List, for example) and choosing performance algorithms (linear search vs. binary search).  But these in my mind are macro optimizations.  The error is not in deciding to use a better data structure or algorithm, the anti-pattern as stated above is when you attempt to over-optimize early on in such a way that it sacrifices maintainability. In my case, I was actually considering trading the safety and maintainability gains of the ConcurrentDictionary (no locking required) for a slight performance gain by using the Dictionary with locking.  This would have been a mistake as I would be trading maintainability (ConcurrentDictionary requires no locking which helps readability) and safety (ConcurrentDictionary is safe for iteration even while being modified and you don't risk the developer locking incorrectly) -- and I fell for it even when I knew to watch out for it.  I think in my case, and it may be true for others as well, a large part of it was due to the time I was trained as a developer.  I began college in in the 90s when C and C++ was king and hardware speed and memory were still relatively priceless commodities and not to be squandered.  In those days, using a long instead of a short could waste precious resources, and as such, we were taught to try to minimize space and favor performance.  This is why in many cases such early code-bases were very hard to maintain.  I don't know how many times I heard back then to avoid too many function calls because of the overhead -- and in fact just last year I heard a new hire in the company where I work declare that she didn't want to refactor a long method because of function call overhead.  Now back then, that may have been a valid concern, but with today's modern hardware even if you're calling a trivial method in an extremely tight loop (which chances are the JIT compiler would optimize anyway) the results of removing method calls to speed up performance are negligible for the great majority of applications.  Now, obviously, there are those coding applications where speed is absolutely king (for example drivers, computer games, operating systems) where such sacrifices may be made.  But I would strongly advice against such optimization because of it's cost.  Many folks that are performing an optimization think it's always a win-win.  That they're simply adding speed to the application, what could possibly be wrong with that?  What they don't realize is the cost of their choice.  For every piece of straight-forward code that you obfuscate with performance enhancements, you risk the introduction of bugs in the long term technical debt of the application.  It will become so fragile over time that maintenance will become a nightmare.  I've seen such applications in places I have worked.  There are times I've seen applications where the designer was so obsessed with performance that they even designed their own memory management system for their application to try to squeeze out every ounce of performance.  Unfortunately, the application stability often suffers as a result and it is very difficult for anyone other than the original designer to maintain. I've even seen this recently where I heard a C++ developer bemoaning that in VS2010 the iterators are about twice as slow as they used to be because Microsoft added range checking (probably as part of the 0x standard implementation).  To me this was almost a joke.  Twice as slow sounds bad, but it almost never as bad as you think -- especially if you're gaining safety.  The only time twice is really that much slower is when once was too slow to begin with.  Think about it.  2 minutes is slow as a response time because 1 minute is slow.  But if an iterator takes 1 microsecond to move one position and a new, safer iterator takes 2 microseconds, this is trivial!  The only way you'd ever really notice this would be in iterating a collection just for the sake of iterating (i.e. no other operations).  To my mind, the added safety makes the extra time worth it. Always favor safety and maintainability when you can.  I know it can be a hard habit to break, especially if you started out your career early or in a language such as C where they are very performance conscious.  But in reality, these type of micro-optimizations only end up hurting you in the long run. Remember the two laws of optimization.  I'm not sure where I first heard these, but they are so true: For beginners: Do not optimize. For experts: Do not optimize yet. This is so true.  If you're a beginner, resist the urge to optimize at all costs.  And if you are an expert, delay that decision.  As long as you have chosen the right data structures and algorithms for your task, your performance will probably be more than sufficient.  Chances are it will be network, database, or disk hits that will be your slow-down, not your code.  As they say, 98% of your code's bottleneck is in 2% of your code so premature-optimization may add maintenance and safety debt that won't have any measurable impact.  Instead, code for maintainability and safety, and then, and only then, when you find a true bottleneck, then you should go back and optimize further.

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  • BizTalk 360 Alarms, How do you configure yours?

    - by Michael Stephenson
    Originally posted on: http://geekswithblogs.net/michaelstephenson/archive/2013/06/18/153157.aspxIve recently written a guest post for BizTalk 360 on their blog about how customers may configure BizTalk 360 Alarms to optimize getting the right information to the right type of support people.This is my thoughts on how users of BTS 360 can get the best value out of BizTalk 360 alarmshttp://blogs.biztalk360.com/what-are-the-different-types-of-alarms-alerts-you-should-configure-in-biztalk360/

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  • Wireless Adapter Review: hField Wi-Fire

    Tired of weak and wimpy WiFi? This clip-on replacement for your laptop's 802.11b/g adapter promises up to triple the range, plus finding wireless networks you couldn't access before. Is it the best $59 a road warrior ever spent?

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  • Wireless Adapter Review: hField Wi-Fire

    Tired of weak and wimpy WiFi? This clip-on replacement for your laptop's 802.11b/g adapter promises up to triple the range, plus finding wireless networks you couldn't access before. Is it the best $59 a road warrior ever spent?

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  • planning the same app for both OSX and iOS

    - by P5music
    I would like to ask which is the best strategy for creating an application that will be developed both on Mac and iPad, so to make minumum effort to port it from one platform to the other, starting from iPad, for example, but rather trying to make both at the same time. The application, in fact, would be an iPad-style one on the Mac too. How should I have to plan the project? Which are the main tricks to easily get the goal?

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  • Save the date! Manageability Partner Community Forum at Oracle Openworld - Oct. 1st

    - by Javier Puerta
    The Exadata & Manageability Partner Communities will be celebrating a Community Forum in San Francisco during Oracle Openworld. The session will take place on Monday, October 1st, from 4:00 - 6:00 pm local time.If you would like to present an experience around a customer project or sales best practice in the Manageability or Quality & Testing areas, please contact [email protected] with a short description of your proposal.

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  • Oracle Database 11g Upgrade Webcast with Roy Swonger now On Demand

    - by margaret hamburger
    Don't worry if you missed our LIVE webcast  ' Three Compelling Reasons to Upgrade to Oracle Database 11g ' with Database Upgrade expert Roy Swonger.  You can now register for the On-Demand version to learn about Oracle Database 11g upgrade best practices with real customer examples. You'll get access to loads of great upgrade resources for making database upgrades faster and easier. You can also download a copy of our webcast presentation, so register now.

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  • Reporting Services Disaster Recovery

    Dave Lumley presents a Reporting services disaster recovery solution for SQL Server Standard Edition, using 2 servers. Worth the read if you don't run Enterprise. SQL Backup Pro wins Gold Community Choice AwardFind out why the SQL Server Community voted SQL Backup Pro 'Best Backup and Recovery Product 2012'. Get faster, smaller, fully verified backups. Download a free trial now.

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  • Quanta Plus review

    <b>Linux User and Developer:</b> "Pros: Quanta Plus is fast, stable, and filled with very useful features. It&#8217;s probably the best web IDE for Linux available today"

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  • The environment that is uniquely Oracle by Phillip Yi

    - by Nadiya
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 In the past month, I have been given the exclusive opportunity to hire a Legal graduate/intern for Oracle’s in-house Legal Counsel based here in North Ryde, Sydney. Whilst talking to various applicants, I am asked the same, broad question – what are we looking for? Time and time I have spoken about targeting the best, or targeting the best fit. I am an advocate of the latter, hence when approaching this question I answer very simply – ‘we are looking for the individual, that will fit into the culture and environment that is uniquely Oracle’. So, what is the environment/culture like here at Oracle? What makes Oracle so unique and a great place to work, especially as a graduate? Much like our business model, we are forward and innovative thinkers – we are not afraid to try new things, whether it is a success or failure. We are all highly driven, motivated and successful individuals – Oracle is a firm believer that in order to be driven, motivated and successful, you need to be surrounded by like minded people. And last, we are all autonomous and independent, self starters – at Oracle you are treated as an adult. We are not in the business of continually micro managing, nor constantly spoon feeding or holding your hand. Oracle has an amazing support, resource and training network – if you need support, extra training or resources it is there for your taking. And of course, if you do it on your own accord, you will learn it much quicker. For those reasons, Oracle is unique in its environment – we ensure and set up everyone for success. With such a great working environment/culture, why wouldn’t you choose Oracle? /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Geek City: Clearing Plans for a Single Database

    - by Kalen Delaney
    I know Friday afternoon isn't the best time for blogging, as everyone is going home now, and by Monday morning, this post will be old news. But I'm not shutting down just yet, and a something came up this week that I just realized not everybody knew about, so I decided to blog it. Many (or most?) of you are aware that you can clear all cached plans using DBCC FREEPROCCACHE. In addition, there are certain configuration options, for which changing their values will cause all plans in cache to be removed....(read more)

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  • How I might think like a hacker so that I can anticipate security vulnerabilities in .NET or Java before a hacker hands me my hat [closed]

    - by Matthew Patrick Cashatt
    Premise I make a living developing web-based applications for all form-factors (mobile, tablet, laptop, etc). I make heavy use of SOA, and send and receive most data as JSON objects. Although most of my work is completed on the .NET or Java stacks, I am also recently delving into Node.js. This new stack has got me thinking that I know reasonably well how to secure applications using known facilities of .NET and Java, but I am woefully ignorant when it comes to best practices or, more importantly, the driving motivation behind the best practices. You see, as I gain more prominent clientele, I need to be able to assure them that their applications are secure and, in order to do that, I feel that I should learn to think like a malevolent hacker. What motivates a malevolent hacker: What is their prime mover? What is it that they are most after? Ultimately, the answer is money or notoriety I am sure, but I think it would be good to understand the nuanced motivators that lead to those ends: credit card numbers, damning information, corporate espionage, shutting down a highly visible site, etc. As an extension of question #1--but more specific--what are the things most likely to be seeked out by a hacker in almost any application? Passwords? Financial info? Profile data that will gain them access to other applications a user has joined? Let me be clear here. This is not judgement for or against the aforementioned motivations because that is not the goal of this post. I simply want to know what motivates a hacker regardless of our individual judgement. What are some heuristics followed to accomplish hacker goals? Ultimately specific processes would be great to know; however, in order to think like a hacker, I would really value your comments on the broader heuristics followed. For example: "A hacker always looks first for the low-hanging fruit such as http spoofing" or "In the absence of a CAPTCHA or other deterrent, a hacker will likely run a cracking script against a login prompt and then go from there." Possibly, "A hacker will try and attack a site via Foo (browser) first as it is known for Bar vulnerability. What are the most common hacks employed when following the common heuristics? Specifics here. Http spoofing, password cracking, SQL injection, etc. Disclaimer I am not a hacker, nor am I judging hackers (Heck--I even respect their ingenuity). I simply want to learn how I might think like a hacker so that I may begin to anticipate vulnerabilities before .NET or Java hands me a way to defend against them after the fact.

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  • ArchBeat Link-o-Rama for December 6, 2012

    - by Bob Rhubart
    Above and Beyond with the A-Team Maybe it's the coffee… If you follow this blog you've probably noticed that I regularly feature posts from members of the Oracle Fusion Middleware Architecture team, otherwise known as the A-Team. One of those bloggers, someone identified only as "fip" who writes on the A-Team SOA blog, went above and beyond on Dec 4, publishing a total of four substantial technical posts in a single day, each one worth a look: Retrieve Performance Data from SOA Infrastructure Database Configure Oracle SOA JMSAdatper to Work with WLS JMS Topics How to Achieve OC4J RMI Load Balancing Using BPEL Performance Statistics to Diagnose Performance Bottlenecks Web Service Example - Part 3: Asynchronous | The Oracle ADF Mobile Blog Part 3 in this series from the Oracle ADF Mobile blog looks at "firing the web service asynchronously and then filling in the UI when it completes." Denis says, "This can be useful when you have data on the device in a local store and want to show that to the user while the application uses lazy loading from a web service to load more data." ADF Mobile - Implementing Reusable Mobile Architecture | Andrejus Baranovskis "Reusability was always a strong part of ADF," says Oracle ACE Director Andrejus Baranovskis. "The same high reusability level is supported now in ADF Mobile." The objective of this post is "to prove technically that [the] reusable architecture concept works for ADF Mobile." Basic is Best | Eric Stephens "The world we live in and enterprises we strive to transform with enterprise architecture are complicated organisms, much like the human body," says Oracle Enterprise Architect Eric Stephens. "But sometimes a simple solution is the best approach...Whatever level of abstraction you are working at, less is more." Selling Federal Enterprise Architecture | Ted McLaughlan "EA must be 'sold' directly to the communities that matter from a coordinated, proactive messaging perspective that takes BOTH the Program-level value drivers AND the broader Agency mission and IT maturity context into consideration, " explains Ted McLaughlan. And that's true for any organization. Avoiding the "I'm Spartacus" Scenario in SOA | Ben Wilcock "This ‘SOA Spartacus’ scenario usually occurs quite soon after SOA is articulated as the primary strategic direction of the programme," says Ben Wilcock, "but before the organisation’s SOA capability is mature enough to understand what is meant by SOA, and how it should be designed and delivered." In such cases, perhaps the "A" in SOA is missing, no? Thought for the Day "It makes me feel guilty that anybody should have such a good time doing what they are supposed to do." — Charles Eames (1907–1978) Source: SoftwareQuotes.com

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  • Developing Mobile Applications: Web, Native, or Hybrid?

    - by Michelle Kimihira
    Authors: Joe Huang, Senior Principal Product Manager, Oracle Mobile Application Development Framework  and Carlos Chang, Senior Principal Product Director The proliferation of mobile devices and platforms represents a game-changing technology shift on a number of levels. Companies must decide not only the best strategic use of mobile platforms, but also how to most efficiently implement them. Inevitably, this conversation devolves to the developers, who face the task of developing and supporting mobile applications—not a simple task in light of the number of devices and platforms. Essentially, developers can choose from the following three different application approaches, each with its own set of pros and cons. Native Applications: This refers to apps built for and installed on a specific platform, such as iOS or Android, using a platform-specific software development kit (SDK).  For example, apps for Apple’s iPhone and iPad are designed to run specifically on iOS and are written in Xcode/Objective-C. Android has its own variation of Java, Windows uses C#, and so on.  Native apps written for one platform cannot be deployed on another. Native apps offer fast performance and access to native-device services but require additional resources to develop and maintain each platform, which can be expensive and time consuming. Mobile Web Applications: Unlike native apps, mobile web apps are not installed on the device; rather, they are accessed via a Web browser.  These are server-side applications that render HTML, typically adjusting the design depending on the type of device making the request.  There are no program coding constraints for writing server-side apps—they can be written in Java, C, PHP, etc., it doesn’t matter.  Instead, the server detects what type of mobile browser is pinging the server and adjusts accordingly. For example, it can deliver fully JavaScript and CSS-enabled content to smartphone browsers, while downgrading gracefully to basic HTML for feature phone browsers. Mobile apps work across platforms, but are limited to what you can do through a browser and require Internet connectivity. For certain types of applications, these constraints may not be an issue. Oracle supports mobile web applications via ADF Faces (for tablets) and ADF Mobile browser (Trinidad) for smartphone and feature phones. Hybrid Applications: As the name implies, hybrid apps combine technologies from native and mobile Web apps to gain the benefits each. For example, these apps are installed on a device, like their pure native app counterparts, while the user interface (UI) is based on HTML5.  This UI runs locally within the native container, which usually leverages the device’s browser engine.  The advantage of using HTML5 is a consistent, cross-platform UI that works well on most devices.  Combining this with the native container, which is installed on-device, provides mobile users with access to local device services, such as camera, GPS, and local device storage.  Native apps may offer greater flexibility in integrating with device native services.  However, since hybrid applications already provide device integrations that typical enterprise applications need, this is typically less of an issue.  The new Oracle ADF Mobile release is an HTML5 and Java hybrid framework that targets mobile app development to iOS and Android from one code base. So, Which is the Best Approach? The short answer is – the best choice depends on the type of application you are developing.  For instance, animation-intensive apps such as games would favor native apps, while hybrid applications may be better suited for enterprise mobile apps because they provide multi-platform support. Just for starters, the following issues must be considered when choosing a development path. Application Complexity: How complex is the application? A quick app that accesses a database or Web service for some data to display?  You can keep it simple, and a mobile Web app may suffice. However, for a mobile/field worker type of applications that supports mission critical functionality, hybrid or native applications are typically needed. Richness of User Interactivity: What type of user experience is required for the application?  Mobile browser-based app that’s optimized for mobile UI may suffice for quick lookup or productivity type of applications.  However, hybrid/native application would typically be required to deliver highly interactive user experiences needed for field-worker type of applications.  For example, interactive BI charts/graphs, maps, voice/email integration, etc.  In the most extreme case like gaming applications, native applications may be necessary to deliver the highly animated and graphically intensive user experience. Performance: What type of performance is required by the application functionality?  For instance, for real-time look up of data over the network, mobile app performance depends on network latency and server infrastructure capabilities.  If consistent performance is required, data would typically need to be cached, which is supported on hybrid or native applications only. Connectivity and Availability: What sort of connectivity will your application require? Does the app require Web access all the time in order to always retrieve the latest data from the server? Or do the requirements dictate offline support? While native and hybrid apps can be built to operate offline, Web mobile apps require Web connectivity. Multi-platform Requirements: The terms “consumerization of IT” and BYOD (bring your own device) effectively mean that the line between the consumer and the enterprise devices have become blurred. Employees are bringing their personal mobile devices to work and are often expecting that they work in the corporate network and access back-office applications.  Even if companies restrict access to the big dogs: (iPad, iPhone, Android phones and tablets, possibly Windows Phone and tablets), trying to support each platform natively will require increasing resources and domain expertise with each new language/platform. And let’s not forget the maintenance costs, involved in upgrading new versions of each platform.   Where multi-platform support is needed, Web mobile or hybrid apps probably have the advantage. Going native, and trying to support multiple operating systems may be cost prohibitive with existing resources and developer skills. Device-Services Access:  If your app needs to access local device services, such as the camera, contacts app, accelerometer, etc., then your choices are limited to native or hybrid applications.   Fragmentation: Apple controls Apple iOS and the only concern is what version iOS is running on any given device.   Not so Android, which is open source. There are many, many versions and variants of Android running on different devices, which can be a nightmare for app developers trying to support different devices running different flavors of Android.  (Is it an Amazon Kindle Fire? a Samsung Galaxy?  A Barnes & Noble Nook?) This is a nightmare scenario for native apps—on the other hand, a mobile Web or hybrid app, when properly designed, can shield you from these complexities because they are based on common frameworks.  Resources: How many developers can you dedicate to building and supporting mobile application development?  What are their existing skills sets?  If you’re considering native application development due to the complexity of the application under development, factor the costs of becoming proficient on a each platform’s OS and programming language. Add another platform, and that’s another language, another SDK. On the other side of the equation, Web mobile or hybrid applications are simpler to make, and readily support more platforms, but there may be performance trade-offs. Conclusion This only scratches the surface. However, I hope to have suggested some food for thought in choosing your mobile development strategy.  Do your due diligence, search the Web, read up on mobile, talk to peers, attend events. The development team at Oracle is working hard on mobile technologies to help customers extend enterprise applications to mobile faster and effectively.  To learn more on what Oracle has to offer, check out the Oracle ADF Mobile (hybrid) and ADF Faces/ADF Mobile browser (Web Mobile) solutions from Oracle.   Additional Information Blog: ADF Blog Product Information on OTN: ADF Mobile Product Information on Oracle.com: Oracle Fusion Middleware Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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