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  • The Future of Air Travel: Intelligence and Automation

    - by BobEvans
    Remember those white-knuckle flights through stormy weather where unexpected plunges in altitude result in near-permanent relocations of major internal organs? Perhaps there’s a better way, according to a recent Wall Street Journal article: “Pilots of a Honeywell International Inc. test plane stayed on their initial flight path, relying on the company's latest onboard radar technology to steer through the worst of the weather. The specially outfitted Boeing 757 barely shuddered as it gingerly skirted some of the most ferocious storm cells over Fort Walton Beach and then climbed above the rest in zero visibility.” Or how about the multifaceted check-in process, which might not wreak havoc on liver location but nevertheless makes you wonder if you’ve been trapped in some sort of covert psychological-stress test? Another WSJ article, called “The Self-Service Airport,” says there’s reason for hope there as well: “Airlines are laying the groundwork for the next big step in the airport experience: a trip from the curb to the plane without interacting with a single airline employee. At the airport of the near future, ‘your first interaction could be with a flight attendant,’ said Ben Minicucci, chief operating officer of Alaska Airlines, a unit of Alaska Air Group Inc.” And in the topsy-turvy world of air travel, it’s not just the passengers who’ve been experiencing bumpy rides: the airlines themselves are grappling with a range of challenges—some beyond their control, some not—that make profitability increasingly elusive in spite of heavy demand for their services. A recent piece in The Economist illustrates one of the mega-challenges confronting the airline industry via a striking set of contrasting and very large numbers: while the airlines pay $7 billion per year to third-party computerized reservation services, the airlines themselves earn a collective profit of only $3 billion per year. In that context, the anecdotes above point unmistakably to the future that airlines must pursue if they hope to be able to manage some of the factors outside of their control (e.g., weather) as well as all of those within their control (operating expenses, end-to-end visibility, safety, load optimization, etc.): more intelligence, more automation, more interconnectedness, and more real-time awareness of every facet of their operations. Those moves will benefit both passengers and the air carriers, says the WSJ piece on The Self-Service Airport: “Airlines say the advanced technology will quicken the airport experience for seasoned travelers—shaving a minute or two from the checked-baggage process alone—while freeing airline employees to focus on fliers with questions. ‘It's more about throughput with the resources you have than getting rid of humans,’ said Andrew O'Connor, director of airport solutions at Geneva-based airline IT provider SITA.” Oracle’s attempting to help airlines gain control over these challenges by blending together a range of its technologies into a solution called the Oracle Airline Data Model, which suggests the following steps: • To retain and grow their customer base, airlines need to focus on the customer experience. • To personalize and differentiate the customer experience, airlines need to effectively manage their passenger data. • The Oracle Airline Data Model can help airlines jump-start their customer-experience initiatives by consolidating passenger data into a customer data hub that drives realtime business intelligence and strategic customer insight. • Oracle’s Airline Data Model brings together multiple types of data that can jumpstart your data-warehousing project with rich out-of-the-box functionality. • Oracle’s Intelligent Warehouse for Airlines brings together the powerful capabilities of Oracle Exadata and the Oracle Airline Data Model to give you real-time strategic insights into passenger demand, revenues, sales channels and your flight network. The airline industry aside, the bullet points above offer a broad strategic outline for just about any industry because the customer experience is becoming pre-eminent in each and there is simply no way to deliver world-class customer experiences unless a company can capture, manage, and analyze all of the relevant data in real-time. I’ll leave you with two thoughts from the WSJ article about the new in-flight radar system from Honeywell: first, studies show that a single episode of serious turbulence can wrack up $150,000 in additional costs for an airline—so, it certainly behooves the carriers to gain the intelligence to avoid turbulence as much as possible. And second, it’s back to that top-priority customer-experience thing and the value that ever-increasing levels of intelligence can deliver. As the article says: “In the cabin, reporters watched screens showing the most intense parts of the nearly 10-mile wide storm, which churned some 7,000 feet below, in vibrant red and other colors. The screens also were filled with tiny symbols depicting likely locations of lightning and hail, which can damage planes and wreak havoc on the nerves of white-knuckle flyers.”  (Bob Evans is senior vice-president, communications, for Oracle.)  

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  • Merging Social Accounts: What We Learned This Weekend

    - by Mike Stiles
    Guest Post by Erika BrookesWe learned that it’s not always as easy as you think it’s going to be. While it’s widely accepted that merging multiple owned Facebook Pages that are duplicating communities and putting out the same type of content is a best practice, actually pulling it off without rattling fans is a trickier proposition. Facebook is nice and clear about how to merge Facebook Pages. Although content is not carried over, Likes from the pages you’re merging are. So you can imagine the surprise when such fans start seeing posts in their News Feed from a page they don’t believe they ever Liked. One community member accurately likened it to having your bank come under another bank’s brand name. The Facebook Page changes to the new brand, just like your debit card, emails, signs and other communication. This weekend we did our merge. The Facebook communities of Vitrue, Involver and Collective Intellect were pulled into one community, Oracle Social. Could we have handled it better? Oh yeah. Our intent was to make sure, to the fullest extent possible, that the fans of the Vitrue, Involver, and Collective Intellect brand pages were well-informed about the pending page merges in ADVANCE of the merge. While many were aware that Oracle acquired the three companies, many were not. We learned from fan feedback that we should have sent notifications MUCH earlier to make the brand Page merge crystal clear and to answer any questions. That was our bad, our responsibility and we apologize for Oracle Social showing up in your News Feed if you were not aware that it was a result of your fandom of Vitrue, Involver or Collective Intellect. It was our job to make you aware well in advance. Some felt they had never Liked the fan Pages of Vitrue, Involver or Collective Intellect, so they were understandably upset (some cultures may call it “fit to be tied”) when they found themselves fans of Oracle Social. One thing to consider is that since 2009, brands and developers have used and enjoyed free Involver tab apps like Twitter, RSS and YouTube (1.2 million of which are currently active), which included an opt-in Liking the Involver Page. Often, when Liking happens in a manner outside of the traditional clicking of a Like button on a brand Page, it’s easy to forget a Page was indeed Liked. Lastly, a few felt that their Like of the Page had been “bought.” It was not. No fans or Likes were separately purchased. Yes, the companies and the social properties of Vitrue, Involver and Collective Intellect were acquired by Oracle. Those brands are now being coordinated into the larger Oracle brand. In social media, that means those brands are being integrated into the Oracle Social community. So what now? We apologize and apply lessons learned. We learned that you not only have to communicate thoroughly and clearly, but you have to communicate well in advance of any actionable items that will affect fans. We’re more than willing to walk straight to the woodshed when we deserve it. Going forward, the social team here is dedicated to facilitating content, discussion and sharing around social for marketers, agencies, IT stakeholders and social staffs, including community managers. We anticipate Oracle Social being the premier gathering place for true social innovators as we move into social’s exciting next phase of development. Inevitably, some will still feel they are fans of the Page in error. While we hate to see you go, you may unlike the Page if it’s not relevant or useful to you. Let’s continue to contribute, participate, foster our desire to learn, and move forward together positively and constructively - both for current fans of the community and the many fans to come.

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  • Spotlight on an office – Utrecht

    - by Maria Sandu
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} This time in our monthly topic, we have our spotlight on the brand new Oracle office in Utrecht, the Netherlands. About 35km south-east of Schiphol Airport and centrally located in the Netherlands, Oracle moved into the Facet building in March 2011. Facet is much more than an office building, it creates a work environment that relates to the ‘No Limits’ philosophy Oracle has in the Netherlands. “No Limits” means the building belongs to everyone. You choose the best place to work, based on the activities of that moment. To point this out, we currently have 1050 people working for Oracle Netherlands, and 623 workplaces. There is virtually no limit to where you can sit in our shiny new offices; we no longer have 'zoning', where departments own specific areas in the building, Even the Managing Director of Oracle Netherlands, does not have an office and he chooses a different working place every day. So make sure you are prepared when he is sitting next to you one day! If nobody has a fixed workplace, then you would think that finding a colleague could be tricky. Oracle uses CU (‘SeeYou’) which makes all of us easier to locate. Upon entering the building you receive a text stating where the greatest concentration of your buddies is sitting. Our internal messaging service also proves to be very valuable finding your colleagues. The heart of our building is the great RestOrant, with a very busy coffee bar. It offers an informal place for people to meet and is busy all day, not just at lunch time! The O-Bar in the atrium on the ground floor is also a very popular place to meet and drink tea or coffee and gives a breathtaking introduction to the office to any of our first time visitors. For a few minutes of relaxation during the working day, there are table tennis facilities and a Wii room on every floor! So if you are interested in joining Oracle in this Netherlands or anywhere else in EMEA, please have a look at http://campus.oracle.com for all of our latest vacancies and internships.

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  • MySQL, replacing &nbsp; with... nothing (delete those, please!)

    - by javipas
    I'm trying to purge my WordPress content from "false" carriage return (CR). These are caused after a migration of my content, that now presents from time to time a &nbsp; code that makes the web rendering engine to "paint" a CR where I would like to be nothing. The paragraphs seem to have a double CR because of this, and look too far apart. I'd like to be able to make a MySQL query in order to get rid of that strings, but at the moment I haven't found the key. What I've tried is UPDATE wp_posts set post_content = replace (post_content,'&nbsp;',' '); But i get <p> </p> where before were the &nbsp; strings. This seems not the answer at all. Could it have to be with the ampersand, and in that case, should I use something like &amp;nbsp; or something similar?

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  • Export mysql database tables to php code to create same tables in other database?

    - by chefnelone
    How do I Export mysql database tables to php code so that it allows me to create and populate same tables in other database? I have a local database, I exported to sql syntax, then I get something like: CREATE TABLE `boletinSuscritos` ( `id` int(11) NOT NULL AUTO_INCREMENT, `name` varchar(120) NOT NULL, `email` varchar(120) NOT NULL, `date` timestamp NOT NULL DEFAULT CURRENT_TIMESTAMP, PRIMARY KEY (`id`) ) ENGINE=MyISAM DEFAULT CHARSET=utf8 AUTO_INCREMENT=3 ; INSERT INTO `boletinSuscritos` VALUES(1, 'walter', '[email protected]', '2010-03-24 12:53:12'); INSERT INTO `boletinSuscritos` VALUES(2, 'Paco', '[email protected]', '2010-03-24 12:56:56'); but I need it to be: (Is there any way to export the tables in this way) $sql = "CREATE TABLE boletinSuscritos ( id int(11) NOT NULL AUTO_INCREMENT, name varchar(120) NOT NULL, email varchar(120) NOT NULL, date timestamp NOT NULL DEFAULT CURRENT_TIMESTAMP, PRIMARY KEY ( id ) ) ENGINE=MyISAM DEFAULT CHARSET=utf8 AUTO_INCREMENT=3 )"; mysql_query($sql,$conexion); mysql_query("INSERT INTO boletinSuscritos VALUES(1, 'walter', '[email protected]', '2010-03-24 12:53:12')"); mysql_query("INSERT INTO boletinSuscritos VALUES(2, 'Paco', '[email protected]', '2010-03-24 12:56:56')");

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  • Do I need to buy Mysql cluster enterprise edition?

    - by Arman
    Hello, we have a ms-sql 2008 standard edition. The db became too huge, about 8 10^9 records.the db files are about 4.5tb each. We cannot effort us to get enterprise edition to slice the database. We need partitioning. So the idea is to use Mysql cluster with many datanodes. We already started to move data. I wondered do we need to buy a licens for mysqlcluster?are there performance difference between community edition and commercial one? Thanks Arman.

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  • In MySQL 5.1 InnoDB, does the maximum length of a VARCHAR affect secondary index size?

    - by e_tothe_ipi
    Assuming the data is the same either way, does the maximum length of the VARCHAR affect the space usage of a secondary index? Does InnoDB use fixed length records for indexes? Assume that we're talking about MySQL 5.1, with the InnoDB COMPRESSED table format and that the field in question is defined as a VARCHAR with some length less than or equal to 255 (so that it uses only one byte for the offset). Here is the use case: I have a server with a very large table (several gigabytes). One of the fields is currently VARCHAR(7). We need it a little longer and we are thinking of making it VARCHAR(255), but we are worried that it bloat the index.

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  • When to increase AWS RDS MySQL Server instance to larger CPU/RAM?

    - by rksprst
    I'm wondering at what stage do I need to increase the image for the RDS MySQL server to a larger CPU/RAM instance. The CPU utilization graph is near 0. The Avg Free Memory is around 150MB. The Avg Swap Usage is 420MB. Read Latency is 0-20ms/op it spikes up randomly. Avg write latency is on average 5ms/op but spikes up to 10-20ms/op. Are there some common rules here that I should follow? Thanks!

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  • Does disable log error for MySQL increasing it's performance ? How disable it?

    - by adnan
    Does disable log error for MySQL increasing it's performance ? How disable it ? This is my service status Server load 0.63 (8 CPUs) Memory Used 23.38% (957,600 of 4,096,000) Swap Used 0% (0 of 1) And this is print screen for process manager http://elnhrda.com/promgr.jpg This is my.cnf [mysqld] query_cache_size=64M skip-name-resolve #innodb_file_per_table=1 query_cache_limit=2M read_buffer_size = 2M read_rnd_buffer_size = 16M sort_buffer_size = 8M join_buffer_size = 8M thread_cache_size = 8 thread_concurrency = 8 innodb_buffer_pool_size = 2G Iam looking for doing any thing to increase my website speed I have VPS 4G.B RAM CENTOS 6 X86_64 Note please : this statics taken now which no any queries executed & site have not any visitors in the same time

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  • EBS+RAID10+XFS slower than EBS+RAID10+EXT3 using MySQL?

    - by Johann Tagle
    We're currently using EC2 with 16 EBS volumes in RAID10 configuration for our MySQL data. I know some people don't recommend to put EBS volumes to RAID but that's not what I'm concerned about at the moment. Current format is ext3, but we're experimenting with moving to xfs, given many reports that it is faster. However, we're actually experiencing a performance degradation when the partition was converted to xfs - a benchmark run with inserts, updates, selects and deletes was more than 10 seconds slower using xfs. Any idea what could be the problem? Below is the fstab entry (really only changed ext3 to xfs). Database tables are innodb and we are using innodb_file_per_table. /dev/mapper/vg_data-lv_data /data xfs noatime 0 0 Thanks.

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  • MySQL Windows vs. Linux: performance, caveats, pros and cons?

    - by gravyface
    Looking for (preferrably) some hard data or at least some experienced anecdotal responses with regards to hosting a MySQL database (roughly 5k transactions a day, 60-70% more reads than writes, < 100k of data per transaction i.e. no large binary objects like images, etc.) on Windows 2003/2008 vs. a Debian-based derivative (Ubuntu/Debian, etc.). This server will function only as a database server with a separate Web server on another physical box; this server will require remote access for management (SSH for Linux, RDP for Windows). I suspect that the Linux kernel/OS will compete less than the Windows Server for resources, but for this I can't be certain. There's also security footprint: even with Windows 2008, I'm thinking that the Linux box can be locked down more easily than the Windows Server. Anyone have any experience with both configurations?

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  • Is it faster to create indexes before or after data loading in MySQL?

    - by Josh Glover
    I have a data replication process that drops and recreates a few tables in a target database, then loads them up with data from a source database (running on another host, but that is immaterial to the question at hand). The target database does need primary keys and a few other indexes on its tables, but not during the data loading. I'm currently loading all of the data, then creating the indexes. However, index creation takes a pretty long time--30 minutes of my data loader's 5 and a half hour running time. My intuition tells me that creating the indexes at the end should be faster than creating them first, since the index would need to be rewritten with each insert. Can anyone tell me for sure which way is faster? FWIW, I'm running MySQL 5.1 with InnoDB tables.

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  • How to efficiently dump a huge MySQL innodb database?

    - by Jagbir
    I got an Ubuntu 10.04 production MySQL database server where total size of database is 260 GB while size of root partition is itself 300 GB where DB is stored, essentially means around 96% of / is full and there's no space left for storing dump/backup etc. No other disk is attached to server as of now. My task is to migrate this database to other server sitting in different datacenter. Question is how to do that efficiently with minimum downtime? I'm thinking in line of: Request to attach an extra drive to server and take a dump in that drive. Transfer dump to new server, restore it and make new server slave of existing one to keep data in sync When migration is needed, break replication, update slave config to accept read/write requests and make old server read-only so it won't entertain any write requests and tell app developers to update there config with new IP address for db. What's your suggestions to improve this or any alternate better approach for this task?

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  • windows VPS running apache and mysql, php scripts running slow.. but cpu usage is 1-3%..

    - by Roeland
    So every night I run some cron jobs. It requires probably about 20 min to process all the records. I gather the script does something like 10,000 sql queries. I figure this task was just that intense and needs time to complete, but I looked at CPU and memory usage, and it is super low. Cpu usage is between 1-3% and once in a while will bounce to 50ish for 2-3 seconds. This VPS is running windows 2003 server with Apache and MySQL. Does this sound right?

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  • Why is this MySQL FULLTEXT query returning 0 rows when matching rows are present?

    - by Don MacAskill
    I have a MySQL table with 200M rows which has a FULLTEXT index on two columns (Title,Body). When I do a simple FULLTEXT query in the default NATURAL LANGUAGE mode for some popular results (they'd return 2M+ rows), I'm getting zero rows back: SELECT COUNT(*) FROM itemsearch WHERE MATCH (Title, Body) AGAINST ('fubar'); But when I do a FULLTEXT query in BOOLEAN mode, I can see the rows in question do exist (I get 2M+ back, depending): SELECT COUNT(*) FROM itemsearch WHERE MATCH (Title, Body) AGAINST ('+fubar' IN BOOLEAN MODE); I have some queries which return ~500K rows which are working fine in either mode, so if it's result size related, it seems to crop up somewhere between 500K and a little north of 2M. I've tried playing with the various buffer size variables, to no avail. It's clearly not the 50% threshold, since we're not getting 100M rows back for any result. Any ideas?

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  • MySQL: how to convert many MyISAM tables to InnoDB in a production database?

    - by Continuation
    We have a production database that is made up entirely of MyISAM tables. We are considering converting them to InnoDB to gain better concurrency & reliability. Can I just alter the myISAM tables to InnoDB without shutting down MySQL? What are the recommend procedures here? How long will such a conversion take? All the tables have a total size of about 700MB There are quite a large number of tables. Is there any way to apply ALTER TABLE to all the MyISAM tables at once instead of doing it one by one? Any pitfalls I need to be aware of? Thank you

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  • Is there a postfix mysql virtual_maps append_at_origin workaround so I can pipe to external scripts?

    - by FilmJ
    I am using virtual domains, and I'd like to setup the server to alias to custom scripts. I manage all accounts using postfix mappings to mysql. It seems that postfix automatically appends a virtual domain regardless of how the forwarded/aliased result comes back. So even though i have: "|/bin/command" postfix is reading it as: "|/bin/command"@mydomain.com Is there any work-around, or setting I can fix? It would seem than append_at_myorigin=no would be ideal, but that's unsupported according to the documentation. Another option, maybe I can skip virtual aliases altogether and use the "/etc/postfix/aliases" table - assuming all emails go to the main domain. I'll try this, but if anyone has any other ideas how to make it work with virtual domains, please let me know as this would be very useful! Thanks.

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  • After creating a mysql user with all privileges, the user cannot create databases in phpMyAdmin and only sees information_schema table

    - by GHarping
    This is a recurring problem for some reason... Using mysql 5.5, I am simply trying to create a user that can connect to the database remotely, have access to all databases, and create databases. I have created a user using: create user 'dev'@'%' identified by 'abcdefg'; then granted all permissions using: GRANT ALL ON *.* to 'dev'@'192.168.%' IDENTIFIED BY 'abcdefg' WITH GRANT OPTION; and the result is that the user cannot create databases, and can only see information_schema database for some reason. Databases Create database: Documentation No Privileges Database Ascending information_schema Total: 1 Does anyone know why this might be happening?

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  • How can I speed up a MySQL retore from a dump file?

    - by Dave Forgac
    I am restoring a 30GB database from a mysqldump file to an empty database on a new server. When running the SQL from the dump file, the restore starts very quickly and then starts to get slower and slower. Individual inserts are now taking 15+ seconds. The tables are MyISAM. The server has no other active connections. SHOW PROCESSLIST; only shows the insert from the restore (and the show processlist itself). Does anyone have any ideas what could be causing the dramatic slowdown? Are there any MySQL variables that I can change to speed the restore while it is progressing?

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  • What are the pros & cons of these MySQL engines for OLTP -- XtraDB, PBXT, or TokuDB?

    - by Continuation
    I'm working on a social website with an approximate read/write split of 90/10. Trying to decide on a MySQL engine. The ones I'm interested in are: XtraDB PBXT TokuDB What are the pros and cons of them for my use case? A few specific questions: PBXT uses log-based structure that avoids double-writes. It sounds very elegant, but the benchmark I've seen doesn't show any/much advantages over XtraDB. Do you have any experience with PBXT/XtraDB you can share? TokuDB sounds VERY interesting. But all the benchmarks I've seen are about single-threaded bulk inserts - inserting 100M rows for example. that's not very relevant for OLTP. What about its performance with large number of concurrent threads writing and reading at the same time? Anyone has tried that?

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  • How can I speed up a MySQL restore from a dump file?

    - by Dave Forgac
    I am restoring a 30GB database from a mysqldump file to an empty database on a new server. When running the SQL from the dump file, the restore starts very quickly and then starts to get slower and slower. Individual inserts are now taking 15+ seconds. The tables are MyISAM. The server has no other active connections. SHOW PROCESSLIST; only shows the insert from the restore (and the show processlist itself). Does anyone have any ideas what could be causing the dramatic slowdown? Are there any MySQL variables that I can change to speed the restore while it is progressing?

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  • how to serve php files on a Apache server (localhost) running Coldfusion/MySql?

    - by frequent
    I'm still learning my ways around on my localhost server, whih is running Apache 2.2, Coldfusion8 and MySQL Server 5.5 (on Windows XP). I need to work on a site I inherited, which also ran some PHP scripts under the same setup. I have installed PHP5 on my localhost, but when I open a dummy page with: <?php phpinfo();?> I only get plain text returned, so I guess I haven't configured Apache correctly to also serve PHP (while defaulting to Coldfusion). Question: Where do I need to get started if I want PHP to work on my current setup, too? Is there something I need to add to the httpd.conf file? If possible I don't want to uninstall/reinstall everything, because it took forever to get everything to work (excluding php). Thanks for any pointers!

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  • In mysql I want to set lower_case_table_names=1 on existing databases to avoid cases-sensitivity issues accross multiple platforms

    - by sakhunzai
    In mysql I want to set lower_case_table_names=1 on existing databases to avoid cases-sensitivity issues accross multiple platforms. A) What are the risks ?( besides show table issue) B) After setting lower_case_table_names=1, will I be in position to query databases across multiple platforms consistantly ? select * from USERS == select * from users; C) How the triggers + stored procedure + functions + views + events will be affected in this regards. I know lower_case_table_names is only for "TABLE" names but how about triggers other database objects . Will they remain case-insensitive How about views ? D) Do I need to rename all tables before/after this configuration setting or this will do the miracle in one step (i.e lower_case_table_names=1 neutralize table names) ? E) What will be the exact steps WRT:mysqd / my.ini ?

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  • SOA, Empowerment and Continuous Improvement

    - by Tanu Sood
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Rick Beers is Senior Director of Product Management for Oracle Fusion Middleware. Prior to joining Oracle, Rick held a variety of executive operational positions at Corning, Inc. and Bausch & Lomb. With a professional background that includes senior management positions in manufacturing, supply chain and information technology, Rick brings a unique set of experiences to cover the impact that technology can have on business models, processes and organizations. Rick will be hosting the IT Leader Editorial on a regular basis. I met my twin at Open World. We share backgrounds, experiences and even names. I hosted an invitation-only AppAdvantage Leadership Forum with an overcapacity 85 participants: 55 customers, 15 from the Oracle AppAdvantage team and 15 Partners. It was a lively, open and positive discussion of pace layered architectures and Oracle’s AppAdvantage approach to a unified view of Applications and Middleware. Rick Hassman from Pella was one of the customer panelists and during the pre event prep, Rick and I shared backgrounds and found that we had both been plant managers and led ERP deployments prior to leading IT itself. During the panel conversation I explored this with him, discussing the unique perspectives that this provides to CIO’s. He then hit on a point that I wasn’t able to fully appreciate until a week later. First though, some background. The week after the Forum, one of the participants emailed me with the following thoughts: “I am 150% behind this concept……but we are struggling with the concept of web services and the potential use of the Oracle Service Bus technology let alone moving into using the full SOA/BPM/BAM software to extend our JD Edwards application to both integrate and support business processes”. After thinking a bit I responded this way: While I certainly appreciate the degree of change and effort involved, perhaps I could offer the following: One of the underlying principles behind Oracle AppAdvantage is that more often than not, the choice between changing a business process and invasively customizing ERP represents a Hobson's Choice: neither is acceptable. In this case the third option, moving the process out of ERP, is the only acceptable one. Providing this choice typically requires end to end, real time interoperability across applications and/or services. This real time interoperability, to be sustainable over time requires a service oriented architecture. There's just no way around this. SOA adaptation is admittedly tough at the beginning. New skills, new technology and new headaches. But, like any radically new technology, it has a learning curve that drives cost down rather dramatically over time. Tough choices to be sure, but not entirely different than we face with every major technology cycle. Good points of course, but I felt that something was missing. The points were convincing, perhaps even a bit insightful, but they didn’t get at the heart of what Oracle AppAdvantage is focused upon: how the optimization of technology, applications, processes and relationships can change the very way that organizations operate. And then I thought back to the panel discussion with Rick Hassman at Oracle OpenWorld. Rick stressed that Continuous Improvement is a fundamental business strategy at Pella. I remember Continuous Improvement well as I suspect does everyone who was in American manufacturing during the 80’s. Pioneered by W. Edwards Deming in Japan (and still known alternatively as Kaizen), Continuous Improvement sets in place the business culture that we must not become complacent with success and resistant to the ongoing need for change. Many believe that this single handedly drove the renaissance in American manufacturing through the last two decades, which had become complacent during the 70’s and early 80’s. But what exactly does this have to do with SOA? It was Rick’s next point. He drew the connection that moving those business processes that need to continually change over time out of ERP and into edge applications and services enables continuous improvement by empowering people to continually strive for better ways of doing things rather than be being bound by workflows that cannot change. A compelling connection: that SOA, and the overall Oracle AppAdvantage framework of which it is an integral part, can empower people towards continuous improvement in business processes and as a result drive business leadership and business excellence. What better a case for technology innovation?

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  • Pella Increases Online Appointment Scheduling and Rapidly Personalizes and Updates Marketing Initiatives

    - by Michael Snow
    Originally posted on Oracle Customers page.Oracle Customer: Pella CorporationLocation:  Pella, IowaIndustry: Industrial Manufacturing Employees:  7,100 Pella Corporation is an innovative leader in creating a better view for homes and businesses by designing, testing, manufacturing, and installing quality windows and doors for new construction, remodeling, and replacement applications. A family-owned company, Pella has an 88-year history of innovation and, today, is the second-largest manufacturer in the country of windows and doors, including patio, entry, and storm doors. The company has 10 manufacturing facilities in United States and window and door showrooms across the United States and Canada. In-home consultations are an important part of Pella’s sales process. Several years ago, the company launched an online appointment scheduling tool to improve customer convenience. While the functionality worked well, the company wanted to increase online conversion rates and decrease the number of incomplete, online appointment schedules. It also wanted to give its business analysts and other line-of-business personnel the ability to update the scheduling tool and interface quickly, without needing IT team intervention and recoding, to better capitalize on opportunities and personalize the interface for specific markets. Pella also looked to reduce IT complexity by selecting a system that integrated easily with its Oracle E-Business Suite Release 12.1 enterprise applications.Pella, which has a large Oracle footprint, selected Oracle WebCenter Sites as the foundation for its new, real-time appointment scheduling application. It used the solution to re-engineer the scheduling process and the information required to set up an appointment. Just a few months after launch, it is seeing improvement in the number of appointments booked online and experiencing fewer abandoned appointments during the scheduling process. As important, Pella can now quickly and easily make changes to images, video, and content displayed on the scheduling tool interface, delivering greater business agility. Previously, such changes required a developer and weeks of coding and testing. Today, a member of Pella’s business analyst team can complete the changes in hours. This capability enables Pella to personalize the Web experience for customers. For example, it can display different products or images for clients in different regions.The solution is also highly scalable. Pella is using Oracle WebCenter Sites for appointment scheduling now and plans to migrate Pella.com, its configurator tool, and dealer microsites onto the platform. Further, Pella plans to leverage the solution to optimize mobile devices. “Moving ahead, we expect to extensively leverage Oracle WebCenter Sites to gain greater flexibility in updating the Web experience, thanks to the ability to make updates quickly without developer resources. Segmentation and targeting capabilities will allow us to create a more personalized experience across both traditional and mobile platforms,” said Teri Lancaster, IT manager, customer experience applications, Pella Corporation. A word from Pella Corporation "Oracle WebCenter Sites?from the start?delivered important benefits. We’ve redesigned the online scheduling process and are seeing more potential customers completing consultation bookings online. More important, the solution opens a world of other possibilities as we plan to migrate Pella.com and our dealer microsites to the platform, and leverage it to optimize the Web experience for our mobile devices.” – Teri Lancaster, IT Manager, Customer Experience Applications, Pella Corporation Oracle Product and Services Oracle WebCenter Sites Why Oracle Pella has a long-standing relationship with Oracle. “We look to Oracle first for a solution. Our Oracle account team came to us with several solutions, and Oracle WebCenter Sites delivered the scalability, ease-of-use, flexibility, and scalability that we required for the appointment scheduling initiative and other Web projects on the horizon, including migrating Pella.com and optimizing our site for mobile platforms,”said Teri Lancaster, IT manager, customer experience applications, Pella Corporation. Implementation Process The Pella implementation team, working with Oracle partner Element Solutions, LLC, integrated the appointment setting application with Pella.com as well as the company’s Oracle E-Business Suite customer relationship management applications. Using Oracle WebCenter Site’s development tools and subversion capabilities to develop the application, the Element Solutions and Pella teams could work remotely and collaboratively, accelerating deployment. Pella went live with the new scheduling tool in just six months. Partner Oracle PartnerElement Solutions, LLC Element Solutions was instrumental at every major stage of the project, including design creation and approval, development, training, and rollout. “Element Solutions was a vital partner for our Oracle WebCenter Sites initiative. The team provided guidance, and more important, critical knowledge transfer at every stage?which equipped us to get the most out of this powerful and versatile solution. We were definitely collaboration partners,” Lancaster said. Resources Pella Corporation Upgrades Enterprise Applications to Continue to Improve Manufacturing Efficiency Thousands of Customers Successfully and Smoothly Upgrade to Oracle E-Business Suite 12.1 for New Functionality, Lower Operating Costs and Improved Shared Operations Managing the Virtual World

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