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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

  - by Kathryn Perry

  A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee SessionDell’s Hayden Mugford will speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party!We’re hosting CX Central Fest: a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are integrated across CX Target AudienceSession content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. OutcomesCustomers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways Resources At a Glance Register Now Track Site—View Marketing Sessions 72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Focus on Session Doc Downloadable Justification Email OpenWorld is a fabulous way for you to see all that Oracle Marketing Cloud has to offer. Register today.

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• Introducing Oracle System Assistant

  - by B.Koch

  by Josh Rosen One of the challenges with today's servers is getting the server up and running and understanding what all of the steps are once you plug the server in for the first time. So many different pieces come into play: installing drivers, updating firmware, configuring RAID, and provisioning the operating system. All of these steps must be done before you can even start using the server. Finding the latest firmware and drivers, making sure you have the right versions, and knowing that all the different software and firmware components work together properly can be a real challenge. If not done correctly, such as if you separately downloading disk firmware or controller firmware that doesn't match the existing OS drivers, you could experience bugs, performance problems, and incompatibilities. Gone are the days of having to locate the tools and drivers media that shipped with the server only to find out that newer versions of software and firmware are available on the web. Oracle has solved these challenges in the new X3-2 family of servers by introducing Oracle System Assistant. Oracle System Assistant is an innovative tool that is built-in to every new x86 server. It provides step-by-step assistance with configuring the server, updating firmware and drivers, and provisioning the operating system. Once you have completed all of the steps in the Oracle System Assistant tool, the server is ready to use. Oracle System Assistant was designed to be easy and straightforward. Starting it is as simple as pressing F9 when the server is booting. You'll need a keyboard, monitor, and mouse or you can use the remote console feature of Oracle ILOM (Integrated Lights Out Manager) to access a virtual KVM to the server from any machine. From there Oracle System Assistant will walk you through each of the steps necessary to set up your server. After configuring the network settings for Oracle System Assistant, the next step is to check for any new software or firmware for the server. Oracle System Assistant connects back to Oracle using your My Oracle Support account and downloads any updates that were made available to you for this specific server. This is where you really start to see the innovation that went into Oracle System Assistant. Firmware for Oracle ILOM and BIOS, operating system drivers, and other system firmware (including for option cards and disk drivers) come as a single bundle, downloading as a single unit, that has been engineered and tested to work together by Oracle. Oracle System Assistant figures out the right combination for your server, so you don't have to. Now that the server has the latest firmware, Oracle System Assistant will next walk you through configuring the hardware. From Oracle System Assistant, you can configure many Oracle ILOM settings, including the network settings and initial user accounts. This ensures that ILOM is accessible and ready to use. Oracle System Assistant is where all parts of the server come together. In addition to communicating with Oracle ILOM and interacting with BIOS, Oracle System Assistant understands and can configure the storage subsystem. Before installing the operating system, Oracle System Assistant can detect the storage configuration and configure RAID for all disks in the system. At this point, the server is ready to be provisioned with the host operating system. You can use Oracle System Assistant to provision a supported OS, including Oracle Linux, Oracle VM, RHEL, SuSe Linux, and Windows. And by using Oracle System Assistant, you can be sure that the proper OS drivers are installed for each of the installed hardware components. With Oracle System Assistant, initial setup of the server has never been easier. If we can innovate around problems and find solutions to make our servers easier to manage, this reduces IT costs and makes managing servers simpler. I think with Oracle System Assistant we have done just that. Josh Rosen is a Principal Product Manager at Oracle and previously spent more than a decade as a developer and architect of system management software. Josh has worked on system management for many of Oracle's hardware products ranging from the earliest blade systems to the latest Oracle x86 servers.

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• Why Your ERP System Isn't Ready for the Next Evolution of the Enterprise

  - by ken.pulverman

    ERP has been the backbone of enterprise software.  The data held in your ERP system is core of most companies.  Efficiencies gained through the accounting and resource allocation through ERP software have literally saved companies trillions of dollars. Not only does everything seem to be fine with your ERP system, you haven't had to touch it in years.  Why aren't you ready for what comes next? Well judging by the growth rates in the space (Oracle posted only a 3% growth rate, while SAP showed a 12% decline) there hasn't been much modernization going on, just a little replacement activity. If you are like most companies, your ERP system is connected to a proprietary middleware solution that only effectively talks with a handful of other systems you might have acquired from the same vendor.   Connecting your legacy system through proprietary middleware is expensive and brittle and if you are like most companies, you were only willing to pay an SI so much before you said "enough."  So your ERP is working.  It's humming along.  You might not be able to get Order to Promise information when you take orders in your call center, but there are work arounds that work just fine. So what's the problem? The problem is that you built your business around your ERP core, and now there is such pressure to innovate your business processes to keep up that you need a whole new slew of modern apps and you need ERP data to be accessible from everywhere.   Every time you change a sales territory or a comp plan or change a benefits provider your ERP system, literally the economic brain of your business, needs to know what's going on.  And this giant need to access and provide information to your ERP is only growing. What makes matters even more challenging is that apps today come in every flavor under the Sun™.   SaaS, cloud, managed, hybrid, outsourced, composite....and they all have different integration protocols. The only easy way to get ahead of all this is to modernize the way you connect and run your applications.  Unlike the middleware solutions of yesteryear, modern middleware is effectively the operating system of the enterprise.  In the same way that you rely on Apple, Microsoft, and Google to find a video driver for your 23" monitor or to ensure the Word or Keynote runs, modern middleware takes care of intra-application connectivity and process execution.  It effectively allows you to take ERP out of the middle while ensuring connectivity to your vital data for anything you want to do.  The diagram below reflects that change.    In this model, the hegemony of ERP is over.  It too has to become a stealthy modern app to help you quickly adapt to business changes while managing vital information.  And through modern middleware it will connect to everything.  So yes ERP as we've know it is dead, but long live ERP as a connected application member of the modern enterprise. I want to Thank Andrew Zoldan, Group Vice President Oracle Manufacturing Industries Business Unit for introducing me to how some of his biggest customers have benefited by modernizing their applications infrastructure and making ERP a connected application. by John Burke, Group Vice President, Applications Business Unit

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• Why Your ERP System Isn't Ready for the Next Evolution of the Enterprise

  - by [email protected]

  By ken.pulverman on March 24, 2010 8:51 AM ERP has been the backbone of enterprise software. The data held in your ERP system is core of most companies. Efficiencies gained through the accounting and resource allocation through ERP software have literally saved companies trillions of dollars. Not only does everything seem to be fine with your ERP system, you haven't had to touch it in years. Why aren't you ready for what comes next? Well judging by the growth rates in the space (Oracle posted only a 3% growth rate, while SAP showed a 12% decline) there hasn't been much modernization going on, just a little replacement activity. If you are like most companies, your ERP system is connected to a proprietary middleware solution that only effectively talks with a handful of other systems you might have acquired from the same vendor. Connecting your legacy system through proprietary middleware is expensive and brittle and if you are like most companies, you were only willing to pay an SI so much before you said "enough." So your ERP is working. It's humming along. You might not be able to get Order to Promise information when you take orders in your call center, but there are work arounds that work just fine. So what's the problem? The problem is that you built your business around your ERP core, and now there is such pressure to innovate your business processes to keep up that you need a whole new slew of modern apps and you need ERP data to be accessible from everywhere. Every time you change a sales territory or a comp plan or change a benefits provider your ERP system, literally the economic brain of your business, needs to know what's going on. And this giant need to access and provide information to your ERP is only growing. What makes matters even more challenging is that apps today come in every flavor under the Sun™. SaaS, cloud, managed, hybrid, outsourced, composite....and they all have different integration protocols. The only easy way to get ahead of all this is to modernize the way you connect and run your applications. Unlike the middleware solutions of yesteryear, modern middleware is effectively the operating system of the enterprise. In the same way that you rely on Apple, Microsoft, and Google to find a video driver for your 23" monitor or to ensure that Word or Keynote runs, modern middleware takes care of intra-application connectivity and process execution. It effectively allows you to take ERP out of the middle while ensuring connectivity to your vital data for anything you want to do. The diagram below reflects that change. In this model, the hegemony of ERP is over. It too has to become a stealthy modern app to help you quickly adapt to business changes while managing vital information. And through modern middleware it will connect to everything. So yes ERP as we've know it is dead, but long live ERP as a connected application member of the modern enterprise. I want to Thank Andrew Zoldan, Group Vice President Oracle Manufacturing Industries Business Unit for introducing me to how some of his biggest customers have benefited by modernizing their applications infrastructure and making ERP a connected application. by John Burke, Group Vice President, Applications Business Unit

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• SQL SERVER – Introduction to Big Data – Guest Post

  - by pinaldave

  BIG Data – such a big word – everybody talks about this now a days. It is the word in the database world. In one of the conversation I asked my friend Jasjeet Sigh the same question – what is Big Data? He instantly came up with a very effective write-up.  Jasjeet is working as a Technical Manager with Koenig Solutions. He leads the SQL domain, and holds rich IT industry experience. Talking about Koenig, it is a 19 year old IT training company that offers several certification choices. Some of its courses include SharePoint Training, Project Management certifications, Microsoft Trainings, Business Intelligence programs, Web Design and Development courses etc. Big Data, as the name suggests, is about data that is BIG in nature. The data is BIG in terms of size, and it is difficult to manage such enormous data with relational database management systems that are quite popular these days. Big Data is not just about being large in size, it is also about the variety of the data that differs in form or type. Some examples of Big Data are given below : Scientific data related to weather and atmosphere, Genetics etc Data collected by various medical procedures, such as Radiology, CT scan, MRI etc Data related to Global Positioning System Pictures and Videos Radio Frequency Data Data that may vary very rapidly like stock exchange information Apart from difficulties in managing and storing such data, it is difficult to query, analyze and visualize it. The characteristics of Big Data can be defined by four Vs: Volume: It simply means a large volume of data that may span Petabyte, Exabyte and so on. However it also depends organization to organization that what volume of data they consider as Big Data. Variety: As discussed above, Big Data is not limited to relational information or structured Data. It can also include unstructured data like pictures, videos, text, audio etc. Velocity:  Velocity means the speed by which data changes. The higher is the velocity, the more efficient should be the system to capture and analyze the data. Missing any important point may lead to wrong analysis or may even result in loss. Veracity: It has been recently added as the fourth V, and generally means truthfulness or adherence to the truth. In terms of Big Data, it is more of a challenge than a characteristic. It is difficult to ascertain the truth out of the enormous amount of data and the one that has high velocity. There are always chances of having un-precise and uncertain data. It is a challenging task to clean such data before it is analyzed. Big Data can be considered as the next big thing in the IT sector in terms of innovation and development. If appropriate technologies are developed to analyze and use the information, it can be the driving force for almost all industrial segments. These include Retail, Manufacturing, Service, Finance, Healthcare etc. This will help them to automate business decisions, increase productivity, and innovate and develop new products. Thanks Jasjeet Singh for an excellent write up.  Jasjeet Sign is working as a Technical Manager with Koenig Solutions. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Database, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology Tagged: Big Data

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• Do MORE with WebCenter

  - by Michael Snow

  WEBCAST THURSDAY!! 03/22/12 Do you need to lower costs? Raise Productivity? Foster Innovation? Improve Online Engagement? But you’re still stuck with Documentum? Step away from the ledge – there is hope – let us help you. Top 4 Content Imperatives · Lower Costs - Reduce labor, maintenance fees, storage and electrical consumption · Raise Productivity - Automation and integration, communication, findability · Foster Innovation - Enable collaboration, expertise location · Improve Online Engagement – enable user-driven, dynamic marketing initiatives With the coming technology wave we see four content imperatives. Every organization has had to reduce costs, cost cutting has become a way of life. Everyone is working three jobs as positions are eliminated. And so we have to reduce labor, reduce maintenance, and reduce money we are wasting on things like storing content that is redundant or no longer useful. We also, to fill that gap, need to raise productivity. Knowledge workers represent the fastest growing segment of the workforce, accounting for 40%-75% of the employees at organizations in sectors like financial services, life sciences, healthcare and retail.  What’s more, their wages total 18 percent of the United States GDP. And so we can’t afford information systems that don’t let our top performers be the best they can be. We look to automate the content processes, provide ways to integrate that content into our processes, provide communication to make decisions, and to make content more findable so people can make the right decision and move the process forward. And really to get ourselves out of the current financial status, we can only cut costs so far. We have to innovate out of economic tough times – to find new products and new markets. And to enable the innovation process, we have to enable collaboration and expertise location. So much of innovation is about building on innovations that have come before. To solve problems, we have to be able to find what our organization has already created. We find that problems we need to solve have already been solved if we can find the right document, the right person. So we have to provide systems that enable us to stand on the shoulders of our organization’s accomplishments. Good content drives great marketing. Online engagement is growing as an absolute necessity for modern growing marketing organizations that require the business users be enabled for dynamic marketing content creation, updates and targeted content creation and management. Unfortunately – if you are currently stuck with Documentum, you are really lacking in your Web Experience Management capabilities. Documentum previously used FatWire for web publishing. Now FatWire is part of Oracle. Oracle provides powerful web engagement capabilities: Increase sales and loyalty by optimizing online engagement Create, manage and moderate contextually relevant, targeted and interactive online experiences Optimize customer engagement across, web, mobile and social channels Manage large scale multichannel global online presence with integration to enterprise applications Enable business users to control their content and make their own updates Publish content from native files – enable navigation of project documents, procedures, policy information Enable content display and updates from existing web applications – one click to drag and drop content management functionality So you get the ability to self-publish information and make it navigable, to move the process of publishing from IT to business users, and the ability to address a whole new area of user engagement with web experience management. So… if you are still stuck with Documentum and don’t know what to do – contact us – not only will Oracle help you step away from the ledge, but also with the MoveOff Documentum program, we are offering you a way – trade-in your Documentum licenses for a 100% credit on Oracle WebCenter. How’s that for a nice bonus? It’s time to stop maintaining Documentum, and to start innovating with Oracle WebCenter. Learn More Here! To learn more about what Oracle WebCenter can offer you today – join us for a webcast – your eyes will be opened to all that’s possible. Do More with WebCenter: Extend Beyond Content Management

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• Seizing the Moment with Mobility

  - by Kathryn Perry

  A guest post by Hernan Capdevila, Vice President, Oracle Fusion Apps Mobile devices are forcing a paradigm shift in the workplace – they’re changing the way businesses can do business and the type of cultures they can nurture. As our customers talk about their mobile needs, we hear them saying they want instant-on access to enterprise data so workers can be more effective at their jobs anywhere, anytime. They also are interested in being more cost effective from an IT point of view. The mobile revolution – with the idea of BYOD (bring your own device) – has added an interesting dynamic because previously IT was driving the employee device strategy and ecosystem. That's been turned on its head with the consumerization of IT. Now employees are figuring out how to use their personal devices for work purposes and IT has to figure out how to adapt. Blurring the Lines between Work and Personal Life My vision of where businesses will be five years from now is that our work lives and personal lives will be more interwoven together. In turn, enterprises will have to determine how to make employees’ work lives fit more into the fabric of their personal lives. And personal devices like smartphones are going to drive significant business value because they let us accomplish things very incrementally. I can be sitting on a train or in a taxi and be productive. At the end of any meeting, I can capture ideas and tasks or follow up with people in real time. Mobile devices enable this notion of seizing the moment – capitalizing on opportunities that might otherwise have slipped away because we're not connected. For the industry shapers out there, this is game changing. The lean and agile workforce is definitely the future. This notion of the board sitting down with the executive team to lay out strategic objectives for a three- to five-year plan, bringing in HR to determine how they're going to staff the strategic activities, kicking off the execution, and then revisiting the plan in three to five years to create another three- to five-year plan is yesterday's model. Businesses that continue to approach innovating in that way are in the dinosaur age. Today it's about incremental planning and incremental execution, which requires a lot of cohesion and synthesis within the workforce. There needs to be this interweaving notion within the workforce about how ideas cascade down, how people engage, how they stay connected, and how insights are shared. How to Survive and Thrive in Today’s Marketplace The notion of Facebook isn’t new. We lived it pre-Internet days with America Online and Prodigy – Facebook is just the renaissance of these services in a more viral and pervasive way. And given the trajectory of the consumerization of IT with people bringing their personal tooling to work, the enterprise has no option but to adapt. The sooner that businesses realize this from a top-down point of view the sooner that they will be able to really drive significant innovation and adapt to the marketplace. There are a small number of companies right now (I think it's closer to 20% rather than 80%, but the number is expanding) that are able to really innovate in this incremental marketplace. So from a competitive point of view, there's no choice but to be social and stay connected. By far the majority of users on Facebook and LinkedIn are mobile users – people on iPhones, smartphones, Android phones, and tablets. It's not the couch people, right? It's the on-the-go people – those people at the coffee shops. Usually when you're sitting at your desk on a big desktop computer, typically you have better things to do than to be on Facebook. This is a topic I'm extremely passionate about because I think mobile devices are game changing. Mobility delivers significant value to businesses – it also brings dramatic simplification from a functional point of view and transforms our work life experience. Hernan CapdevilaVice President, Oracle Applications Development

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• Stuck with Documentum Still? Do MORE with Oracle WebCenter!

  - by Michael Snow

  WEBCAST TODAY!! 03/22/12 Do you need to lower costs? Raise Productivity? Foster Innovation? Improve Online Engagement? But you’re still stuck with Documentum? Step away from the ledge – there is hope – let us help you. Top 4 Content Imperatives · Lower Costs - Reduce labor, maintenance fees, storage and electrical consumption · Raise Productivity - Automation and integration, communication, findability · Foster Innovation - Enable collaboration, expertise location · Improve Online Engagement – enable user-driven, dynamic marketing initiatives With the coming technology wave we see four content imperatives. Every organization has had to reduce costs, cost cutting has become a way of life. Everyone is working three jobs as positions are eliminated. And so we have to reduce labor, reduce maintenance, and reduce money we are wasting on things like storing content that is redundant or no longer useful. We also, to fill that gap, need to raise productivity. Knowledge workers represent the fastest growing segment of the workforce, accounting for 40%-75% of the employees at organizations in sectors like financial services, life sciences, healthcare and retail.  What’s more, their wages total 18 percent of the United States GDP. And so we can’t afford information systems that don’t let our top performers be the best they can be. We look to automate the content processes, provide ways to integrate that content into our processes, provide communication to make decisions, and to make content more findable so people can make the right decision and move the process forward. And really to get ourselves out of the current financial status, we can only cut costs so far. We have to innovate out of economic tough times – to find new products and new markets. And to enable the innovation process, we have to enable collaboration and expertise location. So much of innovation is about building on innovations that have come before. To solve problems, we have to be able to find what our organization has already created. We find that problems we need to solve have already been solved if we can find the right document, the right person. So we have to provide systems that enable us to stand on the shoulders of our organization’s accomplishments. Good content drives great marketing. Online engagement is growing as an absolute necessity for modern growing marketing organizations that require the business users be enabled for dynamic marketing content creation, updates and targeted content creation and management. Unfortunately – if you are currently stuck with Documentum, you are really lacking in your Web Experience Management capabilities. Documentum previously used FatWire for web publishing. Now FatWire is part of Oracle. Oracle provides powerful web engagement capabilities: Increase sales and loyalty by optimizing online engagement Create, manage and moderate contextually relevant, targeted and interactive online experiences Optimize customer engagement across, web, mobile and social channels Manage large scale multichannel global online presence with integration to enterprise applications Enable business users to control their content and make their own updates Publish content from native files – enable navigation of project documents, procedures, policy information Enable content display and updates from existing web applications – one click to drag and drop content management functionality So you get the ability to self-publish information and make it navigable, to move the process of publishing from IT to business users, and the ability to address a whole new area of user engagement with web experience management. So… if you are still stuck with Documentum and don’t know what to do – contact us – not only will Oracle help you step away from the ledge, but also with the MoveOff Documentum program, we are offering you a way – trade-in your Documentum licenses for a 100% credit on Oracle WebCenter. How’s that for a nice bonus? It’s time to stop maintaining Documentum, and to start innovating with Oracle WebCenter. Learn More Here! To learn more about what Oracle WebCenter can offer you today – join us for a webcast – your eyes will be opened to all that’s possible. Do More with WebCenter: Extend Beyond Content Management

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• Centralized Project Management Brings Needed Cost Controls to Growing Brazilian Firm

  - by Melissa Centurio Lopes

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Fast growth and a significant increase in business activities were creating project management challenges for CPqD, a developer of innovative information and communication technologies for large Brazilian organizations. To bring greater efficiency and centralized project management capabilities to its operations, CPqD chose Oracle’s Primavera P6 Enterprise Project Portfolio Management. “Oracle Primavera is an essential tool for our day-to-day business, and I notice the effort Oracle makes to constantly innovate and to add more functionality in an increasingly shorter period of time,” says Márcio Alexandre da Silva, IT department project coordinator, CPqD. He explains that before CPqD implemented the Oracle solution, the company did not have a corporate view of projects. “Our project monitoring was decentralized and restricted to each coordinator,” the project coordinator says. “With the Oracle solution, we achieved actual shared management, more control, and budgets that stay within projections.” Among the benefits that CPqD now enjoys are The ability to more effectively identify how employees are allocated, enabling managers to increase or reduce resources based on project scope, as well as secure the resources required for unexpected projects and demands A 75 percent reduction in the time it takes to collect project data and indicators—automated and centralized collection means project coordinators no longer have to manually compile information that was spread among various systems Read the complete CPqD company snapshot Read more in the October Edition of the quarterly Information InDepth EPPM Newsletter Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Visual Studio Extensions

  - by Scott Dorman

  Originally posted on: http://geekswithblogs.net/sdorman/archive/2013/10/18/visual-studio-extensions.aspxAs a product, Visual Studio has been around for a long time. In fact, it’s been 18 years since the first Visual Studio product was launched. In that time, there have been some major changes but perhaps the most important (or at least influential) changes for the course of the product have been in the last few years. While we can argue over what was and wasn’t an important change or what has and hasn’t changed, I want to talk about what I think is the single most important change Microsoft has made to Visual Studio. Specifically, I’m referring to the Visual Studio Gallery (first introduced in Visual Studio 2010) and the ability for third-parties to easily write extensions which can add new functionality to Visual Studio or even change existing functionality. I know Visual Studio had this ability before the Gallery existed, but it was expensive (both from a financial and development resource) perspective for a company or individual to write such an extension. The Visual Studio Gallery changed all of that. As of today, there are over 4000 items in the Gallery. Microsoft itself has over 100 items in the Gallery and more are added all of the time. Why is this such an important feature? Simply put, it allows third-parties (companies such as JetBrains, Telerik, Red Gate, Devart, and DevExpress, just to name a few) to provide enhanced developer productivity experiences directly within the product by providing new functionality or changing existing functionality. However, there is an even more important function that it serves. It also allows Microsoft to do the same. By providing extensions which add new functionality or change existing functionality, Microsoft is not only able to rapidly innovate on new features and changes but to also get those changes into the hands of developers world-wide for feedback. The end result is that these extensions become very robust and often end up becoming part of a later product release. An excellent example of this is the new CodeLens feature of Visual Studio 2013. This is, perhaps, the single most important developer productivity enhancement released in the last decade and already has huge potential. As you can see, out of the box CodeLens supports showing you information about references, unit tests and TFS history.   Fortunately, CodeLens is also accessible to Visual Studio extensions, and Microsoft DevLabs has already written such an extension to show code “health.” This extension shows different code metrics to help make sure your code is maintainable. At this point, you may have already asked yourself, “With over 4000 extensions, how do I find ones that are good?” That’s a really good question. Fortunately, the Visual Studio Gallery has a ratings system in place, which definitely helps but that’s still a lot of extensions to look through. To that end, here is my personal list of favorite extensions. This is something I started back when Visual Studio 2010 was first released, but so much has changed since then that I thought it would be good to provide an updated list for Visual Studio 2013. These are extensions that I have installed and use on a regular basis as a developer that I find indispensible. This list is in no particular order. NuGet Package Manager for Visual Studio 2013 Microsoft CodeLens Code Health Indicator Visual Studio Spell Checker Indent Guides Web Essentials 2013 VSCommands for Visual Studio 2013 Productivity Power Tools (right now this is only for Visual Studio 2012, but it should be updated to support Visual Studio 2013.) Everyone has their own set of favorites, so mine is probably not going to match yours. If there is an extension that you really like, feel free to leave me a comment!

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• Big Data – How to become a Data Scientist and Learn Data Science? – Day 19 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the analytics in Big Data Story. In this article we will understand how to become a Data Scientist for Big Data Story. Data Scientist is a new buzz word, everyone seems to be wanting to become Data Scientist. Let us go over a few key topics related to Data Scientist in this blog post. First of all we will understand what is a Data Scientist. In the new world of Big Data, I see pretty much everyone wants to become Data Scientist and there are lots of people I have already met who claims that they are Data Scientist. When I ask what is their role, I have got a wide variety of answers. What is Data Scientist? Data scientists are the experts who understand various aspects of the business and know how to strategies data to achieve the business goals. They should have a solid foundation of various data algorithms, modeling and statistics methodology. What do Data Scientists do? Data scientists understand the data very well. They just go beyond the regular data algorithms and builds interesting trends from available data. They innovate and resurrect the entire new meaning from the existing data. They are artists in disguise of computer analyst. They look at the data traditionally as well as explore various new ways to look at the data. Data Scientists do not wait to build their solutions from existing data. They think creatively, they think before the data has entered into the system. Data Scientists are visionary experts who understands the business needs and plan ahead of the time, this tremendously help to build solutions at rapid speed. Besides being data expert, the major quality of Data Scientists is “curiosity”. They always wonder about what more they can get from their existing data and how to get maximum out of future incoming data. Data Scientists do wonders with the data, which goes beyond the job descriptions of Data Analysist or Business Analysist. Skills Required for Data Scientists Here are few of the skills a Data Scientist must have. Expert level skills with statistical tools like SAS, Excel, R etc. Understanding Mathematical Models Hands-on with Visualization Tools like Tableau, PowerPivots, D3. j’s etc. Analytical skills to understand business needs Communication skills On the technology front any Data Scientists should know underlying technologies like (Hadoop, Cloudera) as well as their entire ecosystem (programming language, analysis and visualization tools etc.) . Remember that for becoming a successful Data Scientist one require have par excellent skills, just having a degree in a relevant education field will not suffice. Final Note Data Scientists is indeed very exciting job profile. As per research there are not enough Data Scientists in the world to handle the current data explosion. In near future Data is going to expand exponentially, and the need of the Data Scientists will increase along with it. It is indeed the job one should focus if you like data and science of statistics. Courtesy: emc Tomorrow In tomorrow’s blog post we will discuss about various Big Data Learning resources. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Cloud Apps News @#OOW12

  - by Natalia Rachelson

  All eyes were on Oracle this past week and the news cycle was in full swing. What better time to make some key announcements that were guaranteed to create buzz ... and so we did. The name of the game was Cloud! Here are the key Cloud announcements for Apps, which included Fusion Tap that enables mobility across all Cloud Apps, HCM customer momentum in the Cloud, and our very first ERP Cloud Services customer. Oracle Unveils Oracle Fusion Tap for the iPadOracle Fusion Tap - Productivity Amplified Anywhere, Anytime "Both the enterprise and technology providers must recognize the need to innovate and adapt for the increasing mobility of the workforce - not just for sales teams, but across the organization," said Carter Lusher, Research Fellow and Chief Analyst of Enterprise Applications Ecosystem, Ovum. "A mobile application that quickly and powerfully allows employees to make connections, analyze data, and complete activities at any time and wherever they may be located drives new levels of business value and enhances efficiency. Frankly, mobile access is no longer a 'nice to have' but a 'must have.'"  "The mobile workforce is a business reality, and Oracle Fusion Tap is an example of how Oracle delivers mobile and cloud innovations that fundamentally improve productivity and how we work," said Chris Leone, Senior Vice President of Application Development, Oracle. "With Oracle Fusion Tap users will have an all-in-one, easily extensible app that puts mission-critical data and colleague connection at their fingertips." The entire release is available here http://www.oracle.com/us/corporate/press/1855392 Customers Live on Oracle Fusion Human Capital ManagementOracle HCM Cloud Service Helps Power HR's Contribution to the Business "More than 25 of the 100-plus customers who have selected Oracle Fusion Human Capital Management (HCM) are already live. Ardent Leisure, Peach Aviation, Toshiba Medical Systems and Zillow have deployed Oracle HCM Cloud Service and are using it to transform their HR operations. They join companies such as Principal Financial Group and Elizabeth Arden, who are already using Oracle HCM Cloud Service to help manage international growth and deliver pervasive, role-based, configurable solutions to their employees. With these recent go-lives, Oracle takes a leading position in successfully bringing live HCM customers in the cloud."  "As a technology company, Zillow looked to a partner who could scale with us. Zillow has gone live on Oracle HCM Cloud Service, which will give us the ability automate and streamline HR operations for our employees in the near future," said Sarah Bilton, Senior Director HR, Zillow. Read the entire release here http://www.oracle.com/us/corporate/press/1859573 Lending Club Selects Oracle ERP Cloud Service to Help Increase Insight and EfficienciesOracle ERP Cloud Service Provides an Open Architecture, Best-of-Breed Decision-Making, and Scalability in the Cloud "Lending Club, the leading platform for investing in and obtaining personal loans, has selected Oracle ERP Cloud Service to help improve decision-making and workflow, implement robust reporting, and take advantage of the inherent scalability and cost savings provided by the cloud. With more than 76,000 borrowers and 90,000 investors Lending Club utilizes technology and innovation to reduce the cost of traditional banking and offer borrowers better rates and investors better returns.  After an extensive search, Lending Club selected Oracle ERP Cloud Service due to the breadth and depth of capabilities and ongoing innovation of Oracle ERP Cloud Service, as well as Oracle's open architecture, industry leadership and commitment to partners." "Lending Club is an innovative, data-intensive, high-growth company and we needed a solution and partner that could match us," said Carrie Dolan, CFO, Lending Club. "We conducted a thorough review of our options, and Oracle ERP Cloud Service was the clear winner in terms of capabilities and business value as well as commitment to us as a customer." Read the entire release here http://www.oracle.com/us/corporate/press/1859020

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• Where Twitter Stands Heading Into 2013

  - by Mike Stiles

  As Twitter continued throughout 2012 to be a stage on which global politics and culture played itself out, the company itself underwent some adjustments that give us a good indication of what users and brands can expect from the platform in 2013. The power of the network did anything but fade. Celebrities continued to use it to connect one-on-one. Even the Pope signed on this year. It continued to fuel revolutions. It played an exponentially large factor in this US Presidential election. And around the world, the freedom to speak was challenged as users were fired, sued, sometimes even jailed for their tweets. Expect more of the same in 2013, as Twitter has entrenched itself, for individuals, causes and brands, as the fastest, easiest, most efficient way to message the masses so some measure of impact can come from it. It’s changed everything, and it’s not finished. These fun facts reveal the position of strength with which Twitter enters 2013: It now generates a billion tweets every 2.5 days It has 500 million+ users The average Twitter user has tweeted 307 times 32% of everyone using the Internet uses Twitter It’s expected to bring in $540 million in ad revenue by 2014 11 new accounts are created every second High-level Executive Summary: people love it, people use it, and they’re going to keep loving and using it. Whether or not outside developers love it is a different matter. 2012 marked a shift from welcoming the third party support that played at least some role in Twitter being so warmly embraced, to discouraging anything that replicates what Twitter can do itself…or plans to do itself. It’s not the open playground it once was. Now Twitter must spend 2013 proving it can innovate in-house and keep us just as entranced. Likewise, Twitter is distancing itself from Facebook. Images from the #1 platform’s Instagram don’t work on Twitter anymore, and Twitter’s rolling out their own photo filter product. Where the two have lived in a “plenty of room for everybody” symbiosis up to now, 2013 could see the giants ramping up a full-on rivalry. Twitter is exhibiting a deliberate strategy. Updates have centered on more visually appealing search results, and making finding and sharing content easier. Deals have been cut with some media entities so their content stands out. CEO Dick Costolo has said tweets aren’t the attraction, they’re what leads you to content. Twitter aims to be a key distributor of media and info. Add the addition of former News Corp. President Peter Chernin to the board, and their hashtag landing page experience for events, and their media behemoth ambitions get pretty clear. There are challenges ahead and Costolo has also laid those out; entry into China, figuring out how to have Twitter deliver both comprehensive and relevant, targeted experiences, and the visualization of big data. What does this mean for corporations? They can expect a more media-rich evolution and growing emphases on imagery. They can expect more opportunities to create great media content and leverage Twitter for its distribution. And they can expect new ways to surface in searches. Are brands diving in? 56% of customer tweets to companies get completely and totally ignored. Ugh. A study Twitter recently conducted with Compete shows people who see tweets from retailers are more likely to buy a product. And, the more retailer tweets they see, the more likely they are to purchase on the retail site. As more of those tweets point to engaging media content from the brand, the results should get even better. Twitter appears ready for 2013. Enterprise brands have some work to do. @mikestilesPhoto Stuart Miles, freedigitalphotos.net

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• BI&EPM in Focus Sep 2012

  - by Mike.Hallett(at)Oracle-BI&EPM

  Customers ·       Iluka Resources Improves Business Insight into Mining Operations Through Significantly Faster, Customized Analyses ·       Waikato Regional Council Consolidates Financial Reports up to 10 Times Faster  ·       Lojas Renner Shortens Budget Consolidation from Three Days to 15 Minutes; Improves Data Quality, and Supports Aggressive Expansion Plans  ·       Link to Complete Archive ·       Profit Magazine article featuring General Dynamics: RECONnomics: Integrate. Innovate. Grow (link) ·       Video: Goodhope Asia Unifies Financial Data with Oracle Hyperion (link)   Enterprise Performance Management ·       Oracle University Training on Demand: 1.     Oracle Hyperion Financial Reporting 11.1.2 for Financial Management (link) 2.     Oracle Essbase Bootcamp: On Demand (link) 3.     Oracle Hyperion Planning 11.1.2: Create & Manage Applications On Demand (link)   Business Intelligence ·       Oracle University Training on Demand: 1.     Learn How to Create Analyses, Dashboards with OBI 11g (link) 2.     Build Repositories with Oracle Business Intelligence 11g (link) 3.     Oracle BI Publisher 11g Fundamentals (link) 4.     Oracle BI Applications Courses now available for 7.9.6  (link) 5.     Oracle BI 11g: New Features and Exalytics ·       Oracle Business Intelligence Release 11.1.1.6.2BP, updated information: 1.     Oracle BI Mobile at the Speed of Thought 2.     What's New in Oracle Business Intelligence Mobile 3.     What's New in Oracle Business Intelligence Visualizations 4.     Oracle Business Intelligence on Oracle.com 5.     Download the New Release ·       Discover How to Turn Data into Insight: Big Data Guide : Whitepaper and set of short Videos. ·       New OPN Specialisation Exam for OBI 11g Certification . ·       Lastest BIC2g and Exalytics Demonstration VMs for Partners . ·       New Version 2.3 Oracle Endeca Information Discovery and Server now available . ·       New Oracle BI Publisher 11.1.1.6 Trial Edition Now Available .

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• Book Review Charlene Li's New Book: Open Leadership

  - by david.talamelli

  A few weeks ago, I was surprised when I looked in our mail box. I had received an Advance Copy of Charlene Li's new book titled "Open Leadership: How Social Technology Can Transform the Way You Lead". Charlene sent a tweet a while back asking anyone interested in receiving the book to submit their details. I sent off my details and didn't think I would hear anything back, so it was a pleasant surprise. With that I almost feel bad that it has taken me 3 weeks to read her book. It took this long mainly because it has been hard to fit in some quality reading time for myself with work, the kids, volunteering, etc..... I am happy to report I have finished her book and wanted to run through my initial thoughts with you. I first came across Charlene Li after reading her book "Groundswell" a few years ago, her latest book "Open Leadership" is a follow on from Groundswell and to me it seems like a natural progression from the question "Ok the business landscape is changing, what do we do now?" For me these two books have a different writing style to them. Groundswell from memory spoke about broad social media concepts and adoption and alerted us to some of the changes taking place in the SM landscape. Open Leadership seems to be focussed on taking those broad concepts and finding ways to implement them into your environment. That is breaking broad concepts down into individual action items that can be measured and analysed. As the business world changes Leaders must change their approach and let go of control to more control. One of the things I love reading about is seeing real life examples of how people and organisations are making these things happen. In this book Charlene has collected some great collateral and case studies from companies such as Cisco, Best Buy, The Red Cross and The State Bank of India (as a side-note, I wish now that I submitted my input for the Leaders I work with here at Oracle - there are some great examples here of people who empower their staff). As society becomes more adept at using social media it is inevitable that Leaders must become open with their employees, clients and partners. From the book some of the key points I took away are (I actually took away a lot more from this book, this is just an overview) : 1) Organisations should encourage risk taking. Without being a "hacker", how can we improve ourselves, our processes, our business, etc... The old saying you only fail by not trying applies here. If Leaders create a culture where people are afraid to stick their neck out - how will you innovate? 2) Leaders need to lead by example - if you want to promote an open and transparent business, a Leader needs to exemplify the traits they would like to see out of their employees. 3) The definition of a Leader is changing, open leadership is about being a catalyst to change that uses networks to spread a vision as opposed to traditional leadership that is viewed as a role. 4) There is a cultural and business shift taking place. Information is more wide-spread and is being disseminated faster than any other time in the past. Leaders who are open and transparent will thrive in this new business environment. 5) Leadership is not defined by a title - it is defined by a person's actions. Also anyone can be a Leader or has Leadership potential in them- it is a matter of drawing that out of people. I found this book useful and I also found myself looking at my own actions and the actions of others around me (including my management) to see how open and transparent I am in my work. For me I am glad I read this book as it validated my own thoughts of the changes we are seeing take place. This book has certainly given me some new ideas and helped me push my own boundaries of what I can do. The book has a number of action plans at the end of some of the chapters such as "Conducting you Openness Audit" that I think have helped me take thoughts and ideas and turn them into concrete action items. I have included a link to the introduction of the book here if anyone wants to have a read of it. If anyone else has read this book, it would be great to hear your thoughts/comments/review. Leave your comments below. This article was originally posted on David Talamelli's Blog - David's Journal on Tap

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• Spotlight on Claims: Serving Customers Under Extreme Conditions

  - by [email protected]

  Oracle Insurance's director of marketing for EMEA, John Sinclair, recently attended the CII Spotlight on Claims event in London. Bad weather and its implications for the insurance industry have become very topical as the frequency and diversity of natural disasters - including rains, wind and snow - has surged across Europe this winter. On England's wettest day on record, the county of Cumbria was flooded with 12 inches of rain within 24 hours. Freezing temperatures wreaked havoc on European travel, causing high speed TVG trains to break down and stranding hundreds of passengers under the English Chanel in a tunnel all night long without heat or electricity. A storm named Xynthia thrashed France and surrounding countries with hurricane force, flooding ports and killing 51 people. After the Spring Equinox, insurers may have thought the worst had past. Then came along Eyjafjallajökull, spewing out vast quantities of volcanic ash in what is turning out to be one of most costly natural disasters in history. Such extreme events challenge insurance companies' ability to service their customers just when customers need their help most. When you add economic downturn and competitive pressures to the mix, insurers are further stretched and required to continually learn and innovate to meet high customer expectations with reduced budgets. These and other issues were hot topics of discussion at the recent "Spotlight on Claims" seminar in London, focused on how weather is affecting claims and the insurance industry. The event was organized by the CII (Chartered Insurance Institute), a group with 90,000 members. CII has been at the forefront in setting professional standards for the insurance industry for over a century. Insurers came to the conference to hear how they could better serve their customers under extreme weather conditions, learn from the experience of their peers, and hear about technological breakthroughs in climate modeling, geographic intelligence and IT. Customer case studies at the conference highlighted the importance of effective and constant communication in handling the overflow of catastrophe related claims. First and foremost is the need to rapidly establish initial communication with claimants to build their confidence in a positive outcome. Ongoing communication then needs to be continued throughout the claims cycle to mange expectations and maintain ownership of the process from start to finish. Strong internal communication to support frontline staff was also deemed critical to successful crisis management, as was communication with the broader insurance ecosystem to tap into extended resources and business intelligence. Advances in technology - such web based systems to access policies and enter first notice of loss in the field - as well as customer-focused self-service portals and multichannel alerts, are instrumental in improving customer satisfaction and helping insurers to deal with the claims surge, which often can reach four or more times normal workloads. Dynamic models of the global climate system can now be used to better understand weather-related risks, and as these models mature it is hoped that they will soon become more accurate in predicting the timing of catastrophic events. Geographic intelligence is also being used within a claims environment to better assess loss reserves and detect fraud. Despite these advances in dealing with catastrophes and predicting their occurrence, there will never be a substitute for qualified front line staff to deal with customers. In light of pressures to streamline efficiency, there was debate as to whether outsourcing was the solution, or whether it was better to build on the people you have. In the final analysis, nearly everybody agreed that in the future insurance companies would have to work better and smarter to keep on top. An appeal was also made for greater collaboration amongst industry participants in dealing with the extreme conditions and systematic stress brought on by natural disasters. It was pointed out that the public oftentimes judged the industry as a whole rather than the individual carriers when it comes to freakish events, and that all would benefit at such times from the pooling of limited resources and professional skills rather than competing in silos for competitive advantage - especially the end customer. One case study that stood out was on how The Motorists Insurance Group was able to power through one of the most devastating catastrophes in recent years - Hurricane Ike. The keys to Motorists' success were superior people, processes and technology. They did a lot of upfront planning and invested in their people, creating a healthy team environment that delivered "max service" even when they were experiencing the same level of devastation as the rest of the population. Processes were rapidly adapted to meet the challenge of the catastrophe and continually adapted to Ike's specific conditions as they evolved. Technology was fundamental to the execution of their strategy, enabling them anywhere access, on the fly reassigning of resources and rapid training to augment the work force. You can learn more about the Motorists experience by watching this video. John Sinclair is marketing director for Oracle Insurance in EMEA. He has more than 20 years of experience in insurance and financial services.

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• Calling All Agile Customers-Share Your Stories at the Upcoming PLM Summit

  - by Terri Hiskey

  Now that we've closed the door on another Oracle OpenWorld, planning is in full swing for the next PLM Summit, taking place February 4-6, 2013 in San Francisco, in conjunction with the Oracle Value Chain Summit. This event is a must-attend for all Agile PLM customers. We will be holding five tracks with over forty Agile PLM-focused sessions covering a range of topics and industries. If you'd like to be notified once registration is live for this event, be sure to sign up at www.oracle.com/goto/vcs. CALL FOR PRESENTATIONS: We are looking for some fresh, new customer stories to share with attendees. Read below for descriptions of the five tracks, and the suggested topics that we'd like to hear from customers. If you are interested in presenting at the PLM Summit (and getting a FREE pass to attend if your presentation is accepted!) send me an email at terri.hiskey-AT-oracle.com with: Your proposed session title and the track your session fits into 3-5 bullets of takeaways that attendees will get from your presentation Your complete contact information including name, title, company, telephone number and email The deadline for this call for presentations is Thursday, November 15, so get your submission in soon! PLM Track #1:  Product Insights and Best Practices This track will provide executive attendees and line of business managers with an overview of how Agile PLM has been deployed and used at customers to enable and manage critical product-related business processes including enterprise quality and supplier management, compliance, product cost management, portfolio management, commercialization and software lifecycle management. These sessions will also provide details around how to manage the development and rollout of the solutions and how to achieve and track value. Possible session topics: Software Lifecycle Management Enterprise Quality Management New Product Development Integrated Business Planning ECO effectivity planning Rapid Commercialization             Manage the Design to Release Process for Complex Configured Products PLM for Life Sciences Companies I (Compliant Data Set) PLM for Life Sciences Companies II (eMDR, UDI) Discrete CPG – Private Label Mgmt Cost Management and Strategic Sourcing IP Mgmt in the Semiconductor Industry Implementing the Enterprise Training Record using Agile PLM PLM Track #2: Product Deep Dives & Demos This track is aimed at line of business  and IT managers who would like to understand the benefits of expanding their PLM footprint. The sessions in this track will provide attendees with an up-close and in-depth look Agile PLM’s newer and exciting applications, including analytics and innovation management, and will detail features and functionality that are available in the latest version of Agile PLM Possible session topics: Oracle Product Lifecycle Analytics Integrating PLM with Engineering and Supply Chain Systems Streamline PLM Design to Manufacturing Processes with AutoVue Visualization Solutions         Achieve Environmental Compliance (REACH and ROHS) with Agile Product Governance & Compliance PIM Deep Dive Achieving Integrated Change Control with Agile PLM and E-Business Suite Deploying PLM at Small and Midsize Enterprises Enhancing Oracle PQM w/APQP and 8D functionality Advanced Roles and Privileges – Enabling ITAR Model Unit Effectivity Implementing REACH with 9.3.2 Deploying Job Functions, Functional Teams in 9.3.2 to Improve Your Approval Matrix PLM Track #3: Administration & Integrations This track will provide sessions for Agile administrators, managers and daily Agile PLM users who are preparing to upgrade or looking to extend the use of their current PLM implementation through AIA and process extensions. It will include deeper conversation about Agile PLM features and best practices on managing an Agile PLM infrastructure. Possible session topics: Expand the Value of your Agile Investment with Innovative Process Extension Ideas Ensuring Implementation & Upgrade Success Ensure the Integrity and Accuracy of Product Data Across the Enterprise              Maximize the Benefits of an Integrated Architecture with AIA Integrating your PLM Implementation with ERP               Infrastructure Optimization Expanding Your PLM Implementation PLM Administrator Open Forum Q&A/Discussion FDA Validation Best Practices Best Practices for Managing a large Agile Deployment: Clustering, Load Balancing and Firewalls PLM Track #4: Agile PLM for Process This track is aimed at attendees interested in or currently using Agile PLM for Process. The sessions in this track will go over new features and functionality available in the newest version of PLM for Process and will give attendees an overview on how PLM for Process is being used to manage critical business processes such as formulation, recipe and specification management Possible session topics: PLM for Process Strategy, Roadmap and Update New Product Development and Introduction Effective Product Supplier Collaboration             Leverage Agile Formulation and Compliance to Manage Cost, Compliance, Quality, Labeling and Nutrition Menu Management Innovation Data Management Food Safety/ Introduction of P4P Quality Mgmt PLM Track #5: Agile PLM and Innovation Management This track consists of five sessions, and is for attendees interested in learning more about Oracle’s Agile Innovation Management, an exciting new addition to the Agile PLM application family that redefines the industry’s scope of product lifecycle management. Oracle’s innovation solutions enable companies to collaborate in a focused way among various functional groups (marketing, sales, operations, engineering/R&D and sourcing), combining insights of customer needs/requirements, competition, available technologies, alternate design scenarios and portfolio constraints to deliver what customers truly value. The results are better products, higher margins, greater efficiencies, more satisfied customers and the increased ability to continuously innovate. Possible session topics: Product Innovation Management Solution Overview Product Requirements & Ideation Management Concept Design Management Product Lifecycle Portfolio Management Innovation as a Competitive Differentiator

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• Come meet our Interns in Dublin

  - by klaudia.drulis

  Oracle Worldwide Product Translation Group (WPTG) provides solutions for all Oracle product and Content translation requirements. WPTG is a global organisation with its headquarters in Ireland and employees in Oracle offices worldwide. WPTG offer expertise in fields such as process engineering, tools development, linguistic quality, terminology, global product release, financial and vendor management. WPTG provides translation solution for over 40 languages including Asia Pacific, European, American and Middle Eastern languages. WPTG first introduced an intern program over 10 years ago and it has become a key component of our teams structure. The majority of Interns are sourced from a Computer Science related course, these Interns joining the engineering team. Others are sourced from Business courses and work within the Business / Project management area. The intern program allows us to maintain ties with current course curriculum and brings fresh energy and perspective into our Organisation. Four of the full time staff working in Dublin today joined us originally as Interns and subsequently were offered permanent positions. Come Meet some of our 2010 Interns, Come and see what Darragh, Anthony, Caoimhe, James and Artemij thought about working within the WPTG at Oracle: Darragh “Oracle has been a fun, challenging work placement for me. From day one I was treated as a full member of staff, this was both comforting and a little bit scary. The responsibilities stack up but I found I was able to keep on top of everything and even make improvements to how we handle a few things thanks to a great team and a very supportive manager. There’s a very positive atmosphere in work that’s really conducive to getting a lot of work done. Ideas seem to be the central hub in my line of business so all of my ideas and innovations were greeted with enthusiasm. Oracle has given me a fantastic opportunity and I urge you to grab it with both hands, you’ll find that you’re with a set of like minded people from all works of life that make work both interesting and fun. Even when the pressure is on you know that you can always get help and advice from someone nearby. My last word of advice is don’t be afraid to stick your neck out, everyone here is willing to learn, try something new and innovate, your voice will be heard and who knows, you could end up having a large impact on Oracle and your career.” Anthony “I had a great experience working with Oracle, from day one I was treated like a full member of staff with responsibilities of my own. I found that the more I put into the work the more I got out from the experience. Volunteering and being willing to face challenges have made this a more exciting placement. I am given a lot of leeway to do my own projects and so I’ve found that I am really enjoying my time here.” Caoimhe “I am currently spending my year of placement within the Release Management Team in the WPTG. My main role is to handle the finance process of all translation projects under 100k which includes creating workspecs and PO's, sending out kits, dealing with vendor queries and handling the invoicing and payment part. I am really enjoying my time here at Oracle, everyone is very open and friendly and willing to help you out with any questions you may have. I would definitely be interested in returning to Oracle after I graduate!” James “I am currently on a 12 month placement with Oracle, working as part of the Worldwide Product Translation Group in the Business Management. The Business Management team provides a global view on WPTG’s vendor and business strategy and is an interface into WPTG for new business. The business management team work together to support the external translation partner network. My role is to support the Business Management team and also to work on various projects when the need arises. This involves working with translation vendors and working with other Oracle employees worldwide. I am really enjoying my time working for Oracle, at times it can be challenging bit also very rewarding. I would recommend any student wanting to undertake a placement year to apply to Oracle, I made some great friends and I will never forget my time in Dublin.” Artemij “From working within Oracle, I have truly understood what "career path" is, and what opportunities a large corporation like Oracle can offer. Without any illusions, the work itself is exciting, sometimes challenging, tests your ability to handle pressure, to make decisions and take responsibility, to learn quickly and cooperate efficiently in order to solve a problem. I have learned a lot about myself. What I am good at, where and what I can do better. My placement at Oracle has allowed me to get a clearer picture of what I want, and which door I am going to open after college. If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com

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• JavaOne Latin America Opening Keynotes

  - by Tori Wieldt

  Originally published on blogs.oracle.com/javaone It was a great first day at JavaOne Brazil, which included the Java Strategy and Java Technical keynotes. Henrik Stahl, Senior Director, Product Management for Java opened the keynotes by saying that this is the third year for JavaOne Latin America. He explained, "You know what they say, the first time doesn't count, the second time is a habit and the third time it's a tradition!" He mentioned that he was thrilled that this is largest JavaOne in Brazil to date, and he wants next year to be larger. He said that Oracle knows Latin America is an important hub for development.  "We continually come back to Latin America because of the dedication the community has with driving the continued innovation for Java," he said. Stahl explained that Oracle and the Java community must continue to innovate and Make the Future Java together. The success of Java depends on three important factors: technological innovation, Oracle as a strong steward of Java, and community participation. "The Latin American Java Community (especially in Brazil) is a shining example of how to be positive contributor to Java," Stahl said. Next, George Saab, VP software dev, Java Platform Group at Oracle, discussed some of the recent and upcoming changes to Java. "In addition to the incremental improvements to Java 7, we have also increased the set of platforms supported by Oracle from Linux, Windows, and Solaris to now also include Mac OS X and Linux/ARM for ARM-based PCs such as the Raspberry Pi and emerging ARM based microservers."  Saab announced that EA builds for Linux ARM Hard Float ABI will be available by the end of the year.  Staffan Friberg, Product Manager, Java Platform Group, provided an overview of some of the language coming in Java 8, including Lambda, remove of PermGen, improved data and time APIs and improved security, Java 8 development is moving along. He reminded the audience that they can go to OpenJDK to see this development being done in real-time, and that there are weekly early access builds of OracleJDK 8 that developers can download and try today. Judson Althoff, Senior Vice President, Worldwide Alliances and Channels and Embedded Sales, was invited to the stage, and the audience was told that "even though he is wearing a suit, he is still pretty technical." Althoff started off with a bang: "The Internet of Things is on a collision course with big data and this is a huge opportunity for developers."  For example, Althoff said, today cars are more a data device than a mechanical device. A car embedded with sensors for fuel efficiency, temperature, tire pressure, etc. can generate a petabyte of data A DAY. There are similar examples in healthcare (patient monitoring and privacy requirements creates a complex data problem) and transportation management (sending a package around the world with sensors for humidity, temperature and light). Althoff then brought on stage representatives from three companies that are successful with Java today, first Axel Hansmann, VP Strategy & Marketing Communications, Cinterion. Mr. Hansmann explained that Cinterion, a market leader in Latin America, enables M2M services with Java. At JavaOne San Francisco, Cinterion launched the EHS5, the smallest 3g solderable module, with Java installed on it. This provides Original Equipment Manufacturers (OEMs) with a cost effective, flexible platform for bringing advanced M2M technology to market.Next, Steve Nelson, Director of Marketing for the Americas, at Freescale explained that Freescale is #1 in Embedded Processors in Wired and Wireless Communications, and #1 in Automotive Semiconductors in the Americas. He said that Java provides a mature, proven platform that is uniquely suited to meet the requirements of almost any type of embedded device. He encouraged University students to get involved in the Freescale Cup, a global competition where student teams build, program, and race a model car around a track for speed.Roberto Franco, SBTVD Forum President, SBTVD, talked about Ginga, a Java-based standard for television in Brazil. He said there are 4 million Ginga TV sets in Brazil, and they expect over 20 million TV sets to be sold by the end of 2014. Ginga is also being adopted in other 11 countries in Latin America. Ginga brings interactive services not only at TV set, but also on other devices such as tablets,  PCs or smartphones, as the main or second screen. "Interactive services is already a reality," he said, ' but in a near future, we foresee interactivity enhanced TV content, convergence with OTT services and a big participation from the audience,  all integrated on TV, tablets, smartphones and second screen devices."Before he left the stage, Nandini Ramani thanked Judson for being part of the Java community and invited him to the next Geek Bike Ride in Brazil. She presented him an official geek bike ride jersey.For the Technical Keynote, a "blue screen of death" appeared. With mock concern, Stephin Chin asked the rest of the presenters if they could go on without slides. What followed was a interesting collection of demos, including JavaFX on a tablet, a look at Project Easel in NetBeans, and even Simon Ritter controlling legos with his brainwaves! Stay tuned for more dispatches.

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• JavaOne Latin America Opening Keynotes

  - by Tori Wieldt

  It was a great first day at JavaOne Brazil, which included the Java Strategy and Java Technical keynotes. Henrik Stahl, Senior Director, Product Management for Java opened the keynotes by saying that this is the third year for JavaOne Latin America. He explained, "You know what they say, the first time doesn't count, the second time is a habit and the third time it's a tradition!" He mentioned that he was thrilled that this is largest JavaOne in Brazil to date, and he wants next year to be larger. He said that Oracle knows Latin America is an important hub for development.  "We continually come back to Latin America because of the dedication the community has with driving the continued innovation for Java," he said. Stahl explained that Oracle and the Java community must continue to innovate and Make the Future Java together. The success of Java depends on three important factors: technological innovation, Oracle as a strong steward of Java, and community participation. "The Latin American Java Community (especially in Brazil) is a shining example of how to be positive contributor to Java," Stahl said. Next, George Saab, VP software dev, Java Platform Group at Oracle, discussed some of the recent and upcoming changes to Java. "In addition to the incremental improvements to Java 7, we have also increased the set of platforms supported by Oracle from Linux, Windows, and Solaris to now also include Mac OS X and Linux/ARM for ARM-based PCs such as the Raspberry Pi and emerging ARM based microservers."  Saab announced that EA builds for Linux ARM Hard Float ABI will be available by the end of the year.  Staffan Friberg, Product Manager, Java Platform Group, provided an overview of some of the language coming in Java 8, including Lambda, remove of PermGen, improved data and time APIs and improved security, Java 8 development is moving along. He reminded the audience that they can go to OpenJDK to see this development being done in real-time, and that there are weekly early access builds of OracleJDK 8 that developers can download and try today. Judson Althoff, Senior Vice President, Worldwide Alliances and Channels and Embedded Sales, was invited to the stage, and the audience was told that "even though he is wearing a suit, he is still pretty technical." Althoff started off with a bang: "The Internet of Things is on a collision course with big data and this is a huge opportunity for developers."  For example, Althoff said, today cars are more a data device than a mechanical device. A car embedded with sensors for fuel efficiency, temperature, tire pressure, etc. can generate a petabyte of data A DAY. There are similar examples in healthcare (patient monitoring and privacy requirements creates a complex data problem) and transportation management (sending a package around the world with sensors for humidity, temperature and light). Althoff then brought on stage representatives from three companies that are successful with Java today, first Axel Hansmann, VP Strategy & Marketing Communications, Cinterion. Mr. Hansmann explained that Cinterion, a market leader in Latin America, enables M2M services with Java. At JavaOne San Francisco, Cinterion launched the EHS5, the smallest 3g solderable module, with Java installed on it. This provides Original Equipment Manufacturers (OEMs) with a cost effective, flexible platform for bringing advanced M2M technology to market.Next, Steve Nelson, Director of Marketing for the Americas, at Freescale explained that Freescale is #1 in Embedded Processors in Wired and Wireless Communications, and #1 in Automotive Semiconductors in the Americas. He said that Java provides a mature, proven platform that is uniquely suited to meet the requirements of almost any type of embedded device. He encouraged University students to get involved in the Freescale Cup, a global competition where student teams build, program, and race a model car around a track for speed.Roberto Franco, SBTVD Forum President, SBTVD, talked about Ginga, a Java-based standard for television in Brazil. He said there are 4 million Ginga TV sets in Brazil, and they expect over 20 million TV sets to be sold by the end of 2014. Ginga is also being adopted in other 11 countries in Latin America. Ginga brings interactive services not only at TV set, but also on other devices such as tablets,  PCs or smartphones, as the main or second screen. "Interactive services is already a reality," he said, ' but in a near future, we foresee interactivity enhanced TV content, convergence with OTT services and a big participation from the audience,  all integrated on TV, tablets, smartphones and second screen devices."Before he left the stage, Nandini Ramani thanked Judson for being part of the Java community and invited him to the next Geek Bike Ride in Brazil. She presented him an official geek bike ride jersey.For the Technical Keynote, a "blue screen of death" appeared. With mock concern, Stephin Chin asked the rest of the presenters if they could go on without slides. What followed was a interesting collection of demos, including JavaFX on a tablet, a look at Project Easel in NetBeans, and even Simon Ritter controlling legos with his brainwaves! Stay tuned for more dispatches.

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• Pace Layering Comes Alive

  - by Tanu Sood

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Rick Beers is Senior Director of Product Management for Oracle Fusion Middleware. Prior to joining Oracle, Rick held a variety of executive operational positions at Corning, Inc. and Bausch & Lomb. With a professional background that includes senior management positions in manufacturing, supply chain and information technology, Rick brings a unique set of experiences to cover the impact that technology can have on business models, processes and organizations. Rick hosts the IT Leaders Editorial on a monthly basis. By now, readers of this column are quite familiar with Oracle AppAdvantage, a unified framework of middleware technologies, infrastructure and applications utilizing a pace layered approach to enterprise systems platforms. 1. Standardize and Consolidate core Enterprise Applications by removing invasive customizations, costly workarounds and the complexity that multiple instances creates. 2. Move business specific processes and applications to the Differentiate Layer, thus creating greater business agility with process extensions and best of breed applications managed by cross- application process orchestration. 3. The Innovate Layer contains all the business capabilities required for engagement, collaboration and intuitive decision making. This is the layer where innovation will occur, as people engage one another in a secure yet open and informed way. 4. Simplify IT by minimizing complexity, improving performance and lowering cost with secure, reliable and managed systems across the entire Enterprise. But what hasn’t been discussed is the pace layered architecture that Oracle AppAdvantage adopts. What is it, what are its origins and why is it relevant to enterprise scale applications and technologies? It’s actually a fascinating tale that spans the past 20 years and a basic understanding of it provides a wonderful context to what is evolving as the future of enterprise systems platforms. It all begins in 1994 with a book by noted architect Stewart Brand, of ’Whole Earth Catalog’ fame. In his 1994 book How Buildings Learn, Brand popularized the term ‘Shearing Layers’, arguing that any building is actually a hierarchy of pieces, each of which inherently changes at different rates. In 1997 he produced a 6 part BBC Series adapted from the book, in which Part 6 focuses on Shearing Layers. In this segment Brand begins to introduce the concept of ‘pace’. Brand further refined this idea in his subsequent book, The Clock of the Long Now, which began to link the concept of Shearing Layers to computing and introduced the term ‘pace layering’, where he proposes that: “An imperative emerges: an adaptive [system] has to allow slippage between the differently-paced systems … otherwise the slow systems block the flow of the quick ones and the quick ones tear up the slow ones with their constant change. Embedding the systems together may look efficient at first but over time it is the opposite and destructive as well.” In 2000, IBM architects Ian Simmonds and David Ing published a paper entitled A Shearing Layers Approach to Information Systems Development, which applied the concept of Shearing Layers to systems design and development. It argued that at the time systems were still too rigid; that they constrained organizations by their inability to adapt to changes. The findings in the Conclusions section are particularly striking: “Our starting motivation was that enterprises need to become more adaptive, and that an aspect of doing that is having adaptable computer systems. The challenge is then to optimize information systems development for change (high maintenance) rather than stability (low maintenance). Our response is to make it explicit within software engineering the notion of shearing layers, and explore it as the principle that systems should be built to be adaptable in response to the qualitatively different rates of change to which they will be subjected. This allows us to separate functions that should legitimately change relatively slowly and at significant cost from that which should be changeable often, quickly and cheaply.” The problem at the time of course was that this vision of adaptable systems was simply not possible within the confines of 1st generation ERP, which were conceived, designed and developed for standardization and compliance. It wasn’t until the maturity of open, standards based integration, and the middleware innovation that followed, that pace layering became an achievable goal. And Oracle is leading the way. Oracle’s AppAdvantage framework makes pace layering come alive by taking a strategic vision 20 years in the making and transforming it to a reality. It allows enterprises to retain and even optimize their existing ERP systems, while wrapping around those ERP systems three layers of capabilities that inherently adapt as needed, at a pace that’s optimal for the enterprise.

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• Seizing the Moment with Mobility

  - by Divya Malik

  Empowering people to work where they want to work is becoming more critical now with the consumerisation of technology. Employees are bringing their own devices to the workplace and expecting to be productive wherever they are. Sales people welcome the ability to run their critical business applications where they can be most effective which is typically on the road and when they are still with the customer. Oracle has invested many years of research in understanding customer's Mobile requirements. “The keys to building the best user experience were building in a lot of flexibility in ways to support sales, and being useful,” said Arin Bhowmick, Director, CRM, for the Applications UX team. “We did that by talking to and analyzing the needs of a lot of people in different roles.” The team studied real-life sales teams. “We wanted to study salespeople in context with their work,” Bhowmick said. “We studied all user types in the CRM world because we wanted to build a user interface and user experience that would cater to sales representatives, marketing managers, sales managers, and more. Not only did we do studies in our labs, but also we did studies in the field and in mobile environments because salespeople are always on the go.” Here is a recent post from Hernan Capdevila, Vice President, Oracle Fusion Apps which was featured on the Oracle Applications Blog.  Mobile devices are forcing a paradigm shift in the workplace – they’re changing the way businesses can do business and the type of cultures they can nurture. As our customers talk about their mobile needs, we hear them saying they want instant-on access to enterprise data so workers can be more effective at their jobs anywhere, anytime. They also are interested in being more cost effective from an IT point of view. The mobile revolution – with the idea of BYOD (bring your own device) – has added an interesting dynamic because previously IT was driving the employee device strategy and ecosystem. That's been turned on its head with the consumerization of IT. Now employees are figuring out how to use their personal devices for work purposes and IT has to figure out how to adapt. Blurring the Lines between Work and Personal Life My vision of where businesses will be five years from now is that our work lives and personal lives will be more interwoven together. In turn, enterprises will have to determine how to make employees’ work lives fit more into the fabric of their personal lives. And personal devices like smartphones are going to drive significant business value because they let us accomplish things very incrementally. I can be sitting on a train or in a taxi and be productive. At the end of any meeting, I can capture ideas and tasks or follow up with people in real time. Mobile devices enable this notion of seizing the moment – capitalizing on opportunities that might otherwise have slipped away because we're not connected. For the industry shapers out there, this is game changing. The lean and agile workforce is definitely the future. This notion of the board sitting down with the executive team to lay out strategic objectives for a three- to five-year plan, bringing in HR to determine how they're going to staff the strategic activities, kicking off the execution, and then revisiting the plan in three to five years to create another three- to five-year plan is yesterday's model. Businesses that continue to approach innovating in that way are in the dinosaur age. Today it's about incremental planning and incremental execution, which requires a lot of cohesion and synthesis within the workforce. There needs to be this interweaving notion within the workforce about how ideas cascade down, how people engage, how they stay connected, and how insights are shared. How to Survive and Thrive in Today’s Marketplace The notion of Facebook isn’t new. We lived it pre-Internet days with America Online and Prodigy – Facebook is just the renaissance of these services in a more viral and pervasive way. And given the trajectory of the consumerization of IT with people bringing their personal tooling to work, the enterprise has no option but to adapt. The sooner that businesses realize this from a top-down point of view the sooner that they will be able to really drive significant innovation and adapt to the marketplace. There are a small number of companies right now (I think it's closer to 20% rather than 80%, but the number is expanding) that are able to really innovate in this incremental marketplace. So from a competitive point of view, there's no choice but to be social and stay connected. By far the majority of users on Facebook and LinkedIn are mobile users – people on iPhones, smartphones, Android phones, and tablets. It's not the couch people, right? It's the on-the-go people – those people at the coffee shops. Usually when you're sitting at your desk on a big desktop computer, typically you have better things to do than to be on Facebook. This is a topic I'm extremely passionate about because I think mobile devices are game changing. Mobility delivers significant value to businesses – it also brings dramatic simplification from a functional point of view and transforms our work life experience. Hernan Capdevila Vice President, Oracle Applications Development

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• 4 Ways Your Brand Can Jump From the Edge of Space

  - by Mike Stiles

  Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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• To Make Diversity Work, Managers Must Stop Ignoring Difference

  - by HCM-Oracle

  By Kate Pavao - Originally posted on Profit Executive coaches Jane Hyun and Audrey S. Lee noticed something during their leadership development coaching and consulting: Frustrated employees and overwhelmed managers. “We heard from voices saying, ‘I wish my manager understood me better’ or ‘I hope my manager would take the time to learn more about me and my background,’” remembers Hyun. “At the same token, the managers we were coaching had a hard time even knowing how to start these conversations.”  Hyun and Lee wrote Flex to address some of the fears managers have when it comes to leading diverse teams—such as being afraid of offending their employees by stumbling into sensitive territory—and also to provide a sure-footed strategy for becoming a more effective leader. Here, Hyun talks about what it takes to create innovate and productive teams in an increasingly diverse world, including the key characteristics successful managers share. Q: What does it mean to “flex”? Hyun: Flexing is the art of switching between leadership styles to work more effectively with people who are different from you. It’s not fundamentally changing who you are, but it’s understanding when you need to adapt your style in a situation so that you can accommodate people and make them feel more comfortable. It’s understanding the gap that might exist between you and others who are different, and then flexing across that gap to get the result that you're looking for. It’s up to all of us, not just managers, but also employees, to learn how to flex. When you hire new people to the organization, they're expected to adapt. The new people in the organization may need some guidance around how to best flex. They can certainly take the initiative, but if you can give them some direction around the important rules, and connect them with insiders who can help them figure out the most critical elements of the job, that will accelerate how quickly they can contribute to your organization. Q: Why is it important right now for managers to understand flexing? Hyun: The workplace is becoming increasingly younger, multicultural and female. The numbers bear it out. Millennials are entering the workforce and becoming a larger percentage of it, which is a global phenomenon. Thirty-six percent of the workforce is multicultural, and close to half is female. It makes sense to better understand the people who are increasingly a part of your workforce, and how to best lead them and manage them as well. Q: What do companies miss out on when managers don’t flex? Hyun: There are high costs for losing people or failing to engage them. The estimated costs of replacing an employee is about 150 percent of that person’s salary. There are studies showing that employee disengagement costs the U.S. something like $450 billion a year. But voice is the biggest thing you miss out on if you don’t flex. Whenever you want innovation or increased productivity from your people, you need to figure out how to unleash these things. The way you get there is to make sure that everybody’s voice is at the table. Q: What are some of the common misassumptions that managers make about the people on their teams? Hyun: One is what I call the Golden Rule mentality: We assume when we go to the workplace that people are going to think like us and operate like us. But sometimes when you work with people from a different culture or a different generation, they may have a different mindset about doing something, or a different approach to solving a problem, or a different way to manage some situation. When see something that’s different, we don't understand it, so we don't trust it. We have this hidden bias for people who are like us. That gets in the way of really looking at how we can tap our team members best potential by understanding how their difference may help them be effective in our workplace. We’re trained, especially in the workplace, to make assumptions quickly, so that you can make the best business decision. But with people, it’s better to remain curious. If you want to build stronger cross-cultural, cross-generational, cross-gender relationships, before you make a judgment, share what you observe with that team member, and connect with him or her in ways that are mutually adaptive, so that you can work together more effectively. Q: What are the common characteristics you see in leaders who are successful at flexing? Hyun: One is what I call “adaptive ability”—leaders who are able to understand that someone on their team is different from them, and willing to adapt his or her style to do that. Another one is “unconditional positive regard,” which is basically acceptance of others, even in their vulnerable moments. This attitude of grace is critical and essential to a healthy environment in developing people. If you think about when people enter the workforce, they're only 21 years old. It’s quite a formative time for them. They may not have a lot of management experience, or experience managing complex or even global projects. Creating the best possible condition for their development requires turning their mistakes into teachable moments, and giving them an opportunity to really learn. Finally, these leaders are not rigid or constrained in a single mode or style. They have this insatiable curiosity about other people. They don’t judge when they see behavior that doesn’t make sense, or is different from their own. For example, maybe someone on their team is a less aggressive than they are. The leader needs to remain curious and thinks, “Wow, I wonder how I can engage in a dialogue with this person to get their potential out in the open.”

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• Run Your Tests With Any NUnit Version

  - by Alois Kraus

  I always thought that the NUnit test runners and the test assemblies need to reference the same NUnit.Framework version. I wanted to be able to run my test assemblies with the newest GUI runner (currently 2.5.3). Ok so all I need to do is to reference both NUnit versions the newest one and the official for the current project. There is a nice article form Kent Bogart online how to reference the same assembly multiple times with different versions. The magic works by referencing one NUnit assembly with an alias which does prefix all types inside it. Then I could decorate my tests with the TestFixture and Test attribute from both NUnit versions and everything worked fine except that this was ugly. After playing a little bit around to make it simpler I found that I did not need to reference both NUnit.Framework assemblies. The test runners do not require the TestFixture and Test attribute in their specific version. That is really neat since the test runners are instructed by attributes what to do in a declarative way there is really no need to tie the runners to a specific version. At its core NUnit has this little method hidden to find matching TestFixtures and Tests   public bool CanBuildFrom(Type type) {     if (!(!type.IsAbstract || type.IsSealed))     {         return false;     }     return (((Reflect.HasAttribute(type,           "NUnit.Framework.TestFixtureAttribute", true) ||               Reflect.HasMethodWithAttribute(type, "NUnit.Framework.TestAttribute"       , true)) ||               Reflect.HasMethodWithAttribute(type, "NUnit.Framework.TestCaseAttribute"   , true)) ||               Reflect.HasMethodWithAttribute(type, "NUnit.Framework.TheoryAttribute"     , true)); } That is versioning and backwards compatibility at its best. I tell NUnit what to do by decorating my tests classes with NUnit Attributes and the runner executes my intent without the need to bind me to a specific version. The contract between NUnit versions is actually a bit more complex (think of AssertExceptions) but this is also handled nicely by using not the concrete type but simply to check for the catched exception type by string. What can we learn from this? Versioning can be easy if the contract is small and the users of your library use it in a declarative way (Attributes). Everything beyond it will force you to reference several versions of the same assembly with all its consequences. Type equality is lost between versions so none of your casts will work. That means that you cannot simply use IBigInterface in two versions. You will need a wrapper to call the correct versioned one. To get out of this mess you can use one (and only one) version agnostic driver to encapsulate your business logic from the concrete versions. This is of course more work but as NUnit shows it can be easy. Simplicity is therefore not a nice thing to have but also requirement number one if you intend to make things more complex in version two and want to support any version (older and newer). Any interaction model above easy will not be maintainable. There are different approached to versioning. Below are my own personal observations how versioning works within the  .NET Framwork and NUnit.   Versioning Models 1. Bug Fixing and New Isolated Features When you only need to fix bugs there is no need to break anything. This is especially true when you have a big API surface. Microsoft did this with the .NET Framework 3.0 which did leave the CLR as is but delivered new assemblies for the features WPF, WCF and Windows Workflow Foundations. Their basic model was that the .NET 2.0 assemblies were declared as red assemblies which must not change (well mostly but each change was carefully reviewed to minimize the risk of breaking changes as much as possible) whereas the new green assemblies of .NET 3,3.5 did not have such obligations since they did implement new unrelated features which did not have any impact on the red assemblies. This is versioning strategy aimed at maximum compatibility and the delivery of new unrelated features. If you have a big API surface you should strive hard to do the same or you will break your customers code with every release. 2. New Breaking Features There are times when really new things need to be added to an existing product. The .NET Framework 4.0 did change the CLR in many ways which caused subtle different behavior although the API´s remained largely unchanged. Sometimes it is possible to simply recompile an application to make it work (e.g. changed method signature void Func() –> bool Func()) but behavioral changes need much more thought and cannot be automated. To minimize the impact .NET 2.0,3.0,3.5 applications will not automatically use the .NET 4.0 runtime when installed but they will keep using the “old” one. What is interesting is that a side by side execution model of both CLR versions (2 and 4) within one process is possible. Key to success was total isolation. You will have 2 GCs, 2 JIT compilers, 2 finalizer threads within one process. The two .NET runtimes cannot talk  (except via the usual IPC mechanisms) to each other. Both runtimes share nothing and run independently within the same process. This enables Explorer plugins written for the CLR 2.0 to work even when a CLR 4 plugin is already running inside the Explorer process. The price for isolation is an increased memory footprint because everything is loaded and running two times.   3. New Non Breaking Features It really depends where you break things. NUnit has evolved and many different Assert, Expect… methods have been added. These changes are all localized in the NUnit.Framework assembly which can be easily extended. As long as the test execution contract (TestFixture, Test, AssertException) remains stable it is possible to write test executors which can run tests written for NUnit 10 because the execution contract has not changed. It is possible to write software which executes other components in a version independent way but this is only feasible if the interaction model is relatively simple.   Versioning software is hard and it looks like it will remain hard since you suddenly work in a severely constrained environment when you try to innovate and to keep everything backwards compatible at the same time. These are contradicting goals and do not play well together. The easiest way out of this is to carefully watch what your customers are doing with your software. Minimizing the impact is much easier when you do not need to guess how many people will be broken when this or that is removed.

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