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  • how to share video file in mysite to facebook

    - by user351603
    Hi Friends, Now currently i am working on a french social networking site. I have small problem in my site i.e., in my site there is module of albums , In this we can upload videos and photos. My client requirement is when we are displaying those photos and video's need to keep face book share.i wrote the code for both image and video but it is working for only images, Not working for videos.these videos are not youtube videos .In my site i installed flash video by that we are playing that video in my site. Code : <meta name="medium" content="video" /> <meta name="title" content="title of that video"/> <meta name="description" content="Description"/> <link rel="image_src" content="http://mysite.com/users/forum/forum_videos/previews/previewimage.jpg" /> <link rel="video_src" href="http://mysite.com/player-viral.swf?file=http://mysite.com/users/forum/forum_videos/videos/JanWed2010_072112.flv"/> <meta name="video_height" content="240" /> <meta name="video_width" content="320" /> <meta name="video_type" content="application/x-shockwave-flash" /> please suggest me if the above code is correct or not Thanks in advance

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  • Any one point me how to customize facebook share

    - by Venkat
    I am trying to share my own custom url, image, title and description using Facebook and twitter. I am having lot of images and videos in my website. So i want to make my content viral on social websites. I am trying to keep share options for both facebook and twitter for everything individually. If some one share one image i want that image in the sharing thumbnail and url will be the page url with my own title, description. Based on the url i will point the user to that pic in my website. I tried in the below way. Facebook share: <a href="javascript:;" onclick="window.open('http://www.facebook.com/share.php?u=your_page_url','facebook share','resizable=yes,width=700,height=500,scrollbars=yes,status=yes')"><img alt="facebook" src="yourimage.jpg" /></a> Twitter share: <a href="javascript:;" onclick="window.open('https://twitter.com/share','twitter share','resizable=yes,width=700,height=500,scrollbars=yes,status=yes')"><img alt="twitter" src="yourimage.jpg" /></a>

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  • IE and Google Chrome timeout on an IIS6 hosted SSL page that Firefox handles well.

    - by Thomas
    Ok, here's the scenario: Up until a few weeks ago, none of us noticed anything wrong with the corporate website. People were using it without complaint. Then, a client complained that a specific page on the site was timing out for him, and only when he committed a POST action on a form filled with data. I checked it out, and it timed out for me, too. But, it only timed out in Google Chrome and IE, not in Firefox. Additionally, the same page, on the same server, but served from a different domain name (one not under the protection of SSL, either) does not time out under any browser. To clarify: https://www.mysite.com/changes.php times out on POST, but the same with http works fine. That distinction (SSL vs. Non-SSL) seems to be important, as nothing else has changed. Our certificate is valid, and Firefox detects no errors thrown by the page. I've looked at the Request and Response headers from the page, and they all follow the correct formats. Then, after wandering through the site, I noticed a few other things. Both IE and Chrome will frequently time out on any page that is PHP-based. They never time out on static images or html files. I've looked at the site from a variety of different servers, my home and work workstations, and my netbook. Because of that, I've discounted a viral infection, as I highly doubt a virus is going to hit every one of the machines to which I have access in exactly the same manner. My setup is: Server: Win2k3, II6, PHP 5.2.9-1. Clients: IE7, IE8, Chrome (regular and dev channel): Frequent timeouts on PHP pages. Firefox 2, Firefox 3: No timeouts. Firebug shows no errors or even lengthy periods serving the pages. I've spent 2 days searching for any tech knowledge that I can find, and my search parameters are all too general. Everyone has problems loading SSL pages in IE and Chrome for a wide variety of reasons. The infrequent nature of the timeouts and the fact that there are no errors being reported anywhere is starting to drive me insane. Does anyone have any insight on a problem like this?

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  • IE and Google Chrome timeout on an IIS6 hosted SSL page that Firefox handles well

    - by Thomas
    Ok, here's the scenario: Up until a few weeks ago, none of us noticed anything wrong with the corporate website. People were using it without complaint. Then, a client complained that a specific page on the site was timing out for him, and only when he committed a POST action on a form filled with data. I checked it out, and it timed out for me, too. But, it only timed out in Google Chrome and IE, not in Firefox. Additionally, the same page, on the same server, but served from a different domain name (one not under the protection of SSL, either) does not time out under any browser. To clarify: https://www.mysite.com/changes.php times out on POST, but the same with http works fine. That distinction (SSL vs. Non-SSL) seems to be important, as nothing else has changed. Our certificate is valid, and Firefox detects no errors thrown by the page. I've looked at the Request and Response headers from the page, and they all follow the correct formats. Then, after wandering through the site, I noticed a few other things. Both IE and Chrome will frequently time out on any page that is PHP-based. They never time out on static images or html files. I've looked at the site from a variety of different servers, my home and work workstations, and my netbook. Because of that, I've discounted a viral infection, as I highly doubt a virus is going to hit every one of the machines to which I have access in exactly the same manner. My setup is: Server: Win2k3, II6, PHP 5.2.9-1. Clients: IE7, IE8, Chrome (regular and dev channel): Frequent timeouts on PHP pages. Firefox 2, Firefox 3: No timeouts. Firebug shows no errors or even lengthy periods serving the pages. I've spent 2 days searching for any tech knowledge that I can find, and my search parameters are all too general. Everyone has problems loading SSL pages in IE and Chrome for a wide variety of reasons. The infrequent nature of the timeouts and the fact that there are no errors being reported anywhere is starting to drive me insane. Does anyone have any insight on a problem like this?

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  • Guest Post: Christian Finn: Is Facebook About to Become a Victim of its Own Success?

    - by Michael Snow
    12.00 Print 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Since we have a number of new members of the WebCenter Evangelist team - I thought it would be appropriate to close the week with the newest hire and leader of the global WebCenter Evangelists, Christian Finn, who has just joined the Red team after many years with the small technology company up in Redmond, WA. He gave an intro to himself in an earlier post this morning but his post below is a great example of how customer engagement takes on a life of its own in our global online connected and social digital ecosystem. Is Facebook About to Become a Victim of its Own Success? What if I told you that your brand could advertise so successfully, you wouldn’t have to pay for the ads? A recent campaign by Ford Motor Company for the Ford Focus featuring Doug the spokespuppet (I am not making this up) did just that—and it raises some interesting issues for marketers and social media alike in the brave new world of customer engagement that is the Social Web. Allow me to elaborate. An article in the Wall Street Journal last week—“Big Brands Like Facebook, But They Don’t Like to Pay” tells the story of Ford’s recently concluded online campaign for the 2012 Ford Focus. (Ford, by the way, under the leadership of people such as Scott Monty, has been a pioneer of effective social campaigns.) The centerpiece of the campaign was the aforementioned Doug, who appeared as a character on Facebook in videos and via chat. (If you are not familiar with Doug, you can see him in action here, and read the WSJ story here.) You may be thinking puppet ads are a sign of Internet Bubble 2.0 and want to stop now, but bear with me. The Journal reported that Ford spent about $95M on its overall Ford Focus campaign, with TV accounting for over $60M of that spend. The Internet buy for the campaign was just over $10M, which included ad buys to drive traffic to Facebook for people to meet and ‘Like’ Doug and some amount on Facebook ads, too, to promote Doug and by extension, the Ford Focus. So far, a fairly straightforward consumer marketing story in the Internet Era. Yet here’s the curious thing: once Doug reached 10,000 fans on Facebook, Ford stopped paying for Facebook ads. Doug had gone viral with people sharing his videos with one another; once critical mass was reached there was no need to buy more ads on Facebook. Doug went on to be Liked by over 43,000 people, and 61% of his fans said they would be more likely to consider buying a Focus. According to the article, Ford says Focus sales are up this year—and increasing sales is every marketer’s goal. And so in effect, Ford found its Facebook campaign so successful that it could stop paying for it, instead letting its target consumers communicate its messages for fun—and for free. Not only did they get a 3X increase in fans beyond their paid campaign, they had thousands of customers sharing their messages in video form for months. Since free advertising is the Holy Grail of marketing both old and new-- and it appears social networks have an advantage in generating that buzz—it seems reasonable to ask: what would happen to brands’ advertising strategies—and the media they use to engage customers, if this success were repeated at scale? It seems logical to conclude that, at least initially, more ad dollars would be spent with social networks like Facebook as brands attempt to replicate Ford’s success. Certainly Facebook ad revenues are on the rise—eMarketer expects Facebook’s ad revenues to quintuple by 2012 compared with 2009 levels, to nearly 2.9B. That’s bad news for TV and the already battered print media and good news for Facebook. But perhaps not so over the longer run. With TV buys, you have to keep paying to generate impressions. If Doug the spokespuppet is any guide, however, that may not be true for social media campaigns. After an initial outlay, if a social campaign takes off, the audience will generate more impressions on its own. Thus a social medium like Facebook could be the victim of its own success when it comes to ad revenue. It may be there is an inherent limiting factor in the ad spend they can capture, as exemplified by Ford’s experience with Dough and the Focus. And brands may spend much less overall on advertising, with as good or better results, than they ever have in the past. How will these trends evolve? Can brands create social campaigns that repeat Ford’s formula for the Focus with effective results? Can social networks find ways to capture more spend and overcome their potential tendency to make further spend unnecessary? And will consumers become tired and insulated from social campaigns, much as they have to traditional advertising channels? These are the questions CMOs and Facebook execs alike will be asking themselves in the brave new world of customer engagement. As always, your thoughts and comments are most welcome.

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  • Open Source but not Free Software (or vice versa)

    - by TRiG
    The definition of "Free Software" from the Free Software Foundation: “Free software” is a matter of liberty, not price. To understand the concept, you should think of “free” as in “free speech,” not as in “free beer.” Free software is a matter of the users' freedom to run, copy, distribute, study, change and improve the software. More precisely, it means that the program's users have the four essential freedoms: The freedom to run the program, for any purpose (freedom 0). The freedom to study how the program works, and change it to make it do what you wish (freedom 1). Access to the source code is a precondition for this. The freedom to redistribute copies so you can help your neighbor (freedom 2). The freedom to distribute copies of your modified versions to others (freedom 3). By doing this you can give the whole community a chance to benefit from your changes. Access to the source code is a precondition for this. A program is free software if users have all of these freedoms. Thus, you should be free to redistribute copies, either with or without modifications, either gratis or charging a fee for distribution, to anyone anywhere. Being free to do these things means (among other things) that you do not have to ask or pay for permission to do so. The definition of "Open Source Software" from the Open Source Initiative: Open source doesn't just mean access to the source code. The distribution terms of open-source software must comply with the following criteria: Free Redistribution The license shall not restrict any party from selling or giving away the software as a component of an aggregate software distribution containing programs from several different sources. The license shall not require a royalty or other fee for such sale. Source Code The program must include source code, and must allow distribution in source code as well as compiled form. Where some form of a product is not distributed with source code, there must be a well-publicized means of obtaining the source code for no more than a reasonable reproduction cost preferably, downloading via the Internet without charge. The source code must be the preferred form in which a programmer would modify the program. Deliberately obfuscated source code is not allowed. Intermediate forms such as the output of a preprocessor or translator are not allowed. Derived Works The license must allow modifications and derived works, and must allow them to be distributed under the same terms as the license of the original software. Integrity of The Author's Source Code The license may restrict source-code from being distributed in modified form only if the license allows the distribution of "patch files" with the source code for the purpose of modifying the program at build time. The license must explicitly permit distribution of software built from modified source code. The license may require derived works to carry a different name or version number from the original software. No Discrimination Against Persons or Groups The license must not discriminate against any person or group of persons. No Discrimination Against Fields of Endeavor The license must not restrict anyone from making use of the program in a specific field of endeavor. For example, it may not restrict the program from being used in a business, or from being used for genetic research. Distribution of License The rights attached to the program must apply to all to whom the program is redistributed without the need for execution of an additional license by those parties. License Must Not Be Specific to a Product The rights attached to the program must not depend on the program's being part of a particular software distribution. If the program is extracted from that distribution and used or distributed within the terms of the program's license, all parties to whom the program is redistributed should have the same rights as those that are granted in conjunction with the original software distribution. License Must Not Restrict Other Software The license must not place restrictions on other software that is distributed along with the licensed software. For example, the license must not insist that all other programs distributed on the same medium must be open-source software. License Must Be Technology-Neutral No provision of the license may be predicated on any individual technology or style of interface. These definitions, although they derive from very different ideologies, are broadly compatible, and most Free Software is also Open Source Software and vice versa. I believe, however, that it is possible for this not to be the case: It is possible for software to be Open Source without being Free, or to be Free without being Open Source. Questions Is my belief correct? Is it possible for software to fall into one camp and not the other? Does any such software actually exist? Please give examples. Clarification I've already accepted an answer now, but I seem to have confused a lot of people, so perhaps a clarification is in order. I was not asking about the difference between copyleft (or "viral", though I don't like that term) and non-copyleft ("permissive") licenses. Nor was I asking about your personal idiosyncratic definitions of "Free" and "Open". I was asking about "Free Software as defined by the FSF" and "Open Source Software as defined by the OSI". Are the two always the same? Is it possible to be one without being the other? And the answer, it seems, is that it's impossible to be Free without being Open, but possible to be Open without being Free. Thank you everyone who actually answered the question.

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  • SQL SERVER – SSMS: Database Consistency History Report

    - by Pinal Dave
    Doctor and Database The last place I like to visit is always a hospital. With the monsoon season starting, intermittent rains, it has become sort of a routine to get a cycle of fever every other year (seriously I hate it). So when I visit my doctor, it is always interesting in the way he quizzes me. The routine question of – “How many days have you had this?”, “Is there any pattern?”, “Did you drench in rain?”, “Do you have any other symptom?” and so on. The idea here is that the doctor wants to find any anomaly or a pattern that will guide him to a viral or bacterial type. Most of the time they get it based on experience and sometimes after a battery of tests. So if there is consistent behavior to your problem, there is always a solution out. SQL Server has its way to find if the server data / files are in consistent state using the DBCC commands. Back to SQL Server In real life, Database consistency check is one of the critical operations a DBA generally doesn’t give much priority. Many readers of my blogs have asked many times, how do we know if the database is consistent? How do I read output of DBCC CHECKDB and find if everything is right or not? My common answer to all of them is – look at the bottom of checkdb (or checktable) output and look for below line. CHECKDB found 0 allocation errors and 0 consistency errors in database ‘DatabaseName’. Above is a “good sign” because we are seeing zero allocation and zero consistency error. If you are seeing non-zero errors then there is some problem with the database. Sample output is shown as below: CHECKDB found 0 allocation errors and 2 consistency errors in database ‘DatabaseName’. repair_allow_data_loss is the minimum repair level for the errors found by DBCC CHECKDB (DatabaseName). If we see non-zero error then most of the time (not always) we get repair options depending on the level of corruption. There is risk involved with above option (repair_allow_data_loss), that is – we would lose the data. Sometimes the option would be repair_rebuild which is little safer. Though these options are available, it is important to find the root cause to the problem. In standard report, there is a report which can show the history of checkdb executed for the selected database. Since this is a database level report, we need to right click on database, click Reports, click Standard Reports and then choose “Database Consistency History” report. The information in this report is picked from default trace. If default trace is disabled or there is no checkdb run or information is not there in default trace (because it’s rolled over), we would get report like below. As we can see report says it very clearly: Currently, no execution history of CHECKDB is available or default trace is not enabled. To demonstrate, I have caused corruption in one of the database and did below steps. Run CheckDB so that errors are reported. Fix the corruption by losing the data using repair option Run CheckDB again to check if corruption is cleared. After that I have launched the report and below is what we would see. If you are lazy like me and don’t want to run the report manually for each database then below query would be handy to provide same report for all database. This query is runs behind the scenes by the report. All I have done is remove the filter for database name (at the last – highlighted). DECLARE @curr_tracefilename VARCHAR(500); DECLARE @base_tracefilename VARCHAR(500); DECLARE @indx INT; SELECT @curr_tracefilename = path FROM sys.traces WHERE is_default = 1; SET @curr_tracefilename = REVERSE(@curr_tracefilename); SELECT @indx  = PATINDEX('%\%', @curr_tracefilename) ; SET @curr_tracefilename = REVERSE(@curr_tracefilename); SET @base_tracefilename = LEFT( @curr_tracefilename,LEN(@curr_tracefilename) - @indx) + '\log.trc'; SELECT  SUBSTRING(CONVERT(NVARCHAR(MAX),TEXTData),36, PATINDEX('%executed%',TEXTData)-36) AS command ,       LoginName ,       StartTime ,       CONVERT(INT,SUBSTRING(CONVERT(NVARCHAR(MAX),TEXTData),PATINDEX('%found%',TEXTData) +6,PATINDEX('%errors %',TEXTData)-PATINDEX('%found%',TEXTData)-6)) AS errors ,       CONVERT(INT,SUBSTRING(CONVERT(NVARCHAR(MAX),TEXTData),PATINDEX('%repaired%',TEXTData) +9,PATINDEX('%errors.%',TEXTData)-PATINDEX('%repaired%',TEXTData)-9)) repaired ,       SUBSTRING(CONVERT(NVARCHAR(MAX),TEXTData),PATINDEX('%time:%',TEXTData)+6,PATINDEX('%hours%',TEXTData)-PATINDEX('%time:%',TEXTData)-6)+':'+SUBSTRING(CONVERT(NVARCHAR(MAX),TEXTData),PATINDEX('%hours%',TEXTData) +6,PATINDEX('%minutes%',TEXTData)-PATINDEX('%hours%',TEXTData)-6)+':'+SUBSTRING(CONVERT(NVARCHAR(MAX),TEXTData),PATINDEX('%minutes%',TEXTData) +8,PATINDEX('%seconds.%',TEXTData)-PATINDEX('%minutes%',TEXTData)-8) AS time FROM::fn_trace_gettable( @base_tracefilename, DEFAULT) WHERE EventClass = 22 AND SUBSTRING(TEXTData,36,12) = 'DBCC CHECKDB' -- AND DatabaseName = @DatabaseName; Don’t get worried about the logic above. All it is doing is reading the trace files, parsing below entry and getting out information for underlined words. DBCC CHECKDB (CorruptedDatabase) executed by sa found 2 errors and repaired 0 errors. Elapsed time: 0 hours 0 minutes 0 seconds.  Internal database snapshot has split point LSN = 00000029:00000030:0001 and first LSN = 00000029:00000020:0001. Hopefully now onwards you would run checkdb and understand the importance of it. As responsible DBAs I am sure you are already doing it, let me know how often do you actually run them on you production environment? Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Server Management Studio, SQL Tips and Tricks, T SQL Tagged: SQL Reports

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  • Windows Azure Recipe: Software as a Service (SaaS)

    - by Clint Edmonson
    The cloud was tailor built for aspiring companies to create innovative internet based applications and solutions. Whether you’re a garage startup with very little capital or a Fortune 1000 company, the ability to quickly setup, deliver, and iterate on new products is key to capturing market and mind share. And if you can capture that share and go viral, having resiliency and infinite scale at your finger tips is great peace of mind. Drivers Cost avoidance Time to market Scalability Solution Here’s a sketch of how a basic Software as a Service solution might be built out: Ingredients Web Role – this hosts the core web application. Each web role will host an instance of the software and as the user base grows, additional roles can be spun up to meet demand. Access Control – this service is essential to managing user identity. It’s backed by a full blown implementation of Active Directory and allows the definition and management of users, groups, and roles. A pre-built ASP.NET membership provider is included in the training kit to leverage this capability but it’s also flexible enough to be combined with external Identity providers including Windows LiveID, Google, Yahoo!, and Facebook. The provider model provides extensibility to hook into other industry specific identity providers as well. Databases – nearly every modern SaaS application is backed by a relational database for its core operational data. If the solution is sold to organizations, there’s a good chance multi-tenancy will be needed. An emerging best practice for SaaS applications is to stand up separate SQL Azure database instances for each tenant’s proprietary data to ensure isolation from other tenants. Worker Role – this is the best place to handle autonomous background processing such as data aggregation, billing through external services, and other specialized tasks that can be performed asynchronously. Placing these tasks in a worker role frees the web roles to focus completely on user interaction and data input and provides finer grained control over the system’s scalability and throughput. Caching (optional) – as a web site traffic grows caching can be leveraged to keep frequently used read-only, user specific, and application resource data in a high-speed distributed in-memory for faster response times and ultimately higher scalability without spinning up more web and worker roles. It includes a token based security model that works alongside the Access Control service. Blobs (optional) – depending on the nature of the software, users may be creating or uploading large volumes of heterogeneous data such as documents or rich media. Blob storage provides a scalable, resilient way to store terabytes of user data. The storage facilities can also integrate with the Access Control service to ensure users’ data is delivered securely. Training & Examples These links point to online Windows Azure training labs and examples where you can learn more about the individual ingredients described above. (Note: The entire Windows Azure Training Kit can also be downloaded for offline use.) Windows Azure (16 labs) Windows Azure is an internet-scale cloud computing and services platform hosted in Microsoft data centers, which provides an operating system and a set of developer services which can be used individually or together. It gives developers the choice to build web applications; applications running on connected devices, PCs, or servers; or hybrid solutions offering the best of both worlds. New or enhanced applications can be built using existing skills with the Visual Studio development environment and the .NET Framework. With its standards-based and interoperable approach, the services platform supports multiple internet protocols, including HTTP, REST, SOAP, and plain XML SQL Azure (7 labs) Microsoft SQL Azure delivers on the Microsoft Data Platform vision of extending the SQL Server capabilities to the cloud as web-based services, enabling you to store structured, semi-structured, and unstructured data. Windows Azure Services (9 labs) As applications collaborate across organizational boundaries, ensuring secure transactions across disparate security domains is crucial but difficult to implement. Windows Azure Services provides hosted authentication and access control using powerful, secure, standards-based infrastructure. Developing Applications for the Cloud, 2nd Edition (eBook) This book demonstrates how you can create from scratch a multi-tenant, Software as a Service (SaaS) application to run in the cloud using the latest versions of the Windows Azure Platform and tools. The book is intended for any architect, developer, or information technology (IT) professional who designs, builds, or operates applications and services that run on or interact with the cloud. Fabrikam Shipping (SaaS reference application) This is a full end to end sample scenario which demonstrates how to use the Windows Azure platform for exposing an application as a service. We developed this demo just as you would: we had an existing on-premises sample, Fabrikam Shipping, and we wanted to see what it would take to transform it in a full subscription based solution. The demo you find here is the result of that investigation See my Windows Azure Resource Guide for more guidance on how to get started, including more links web portals, training kits, samples, and blogs related to Windows Azure.

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  • Seizing the Moment with Mobility

    - by Divya Malik
    Empowering people to work where they want to work is becoming more critical now with the consumerisation of technology. Employees are bringing their own devices to the workplace and expecting to be productive wherever they are. Sales people welcome the ability to run their critical business applications where they can be most effective which is typically on the road and when they are still with the customer. Oracle has invested many years of research in understanding customer's Mobile requirements. “The keys to building the best user experience were building in a lot of flexibility in ways to support sales, and being useful,” said Arin Bhowmick, Director, CRM, for the Applications UX team. “We did that by talking to and analyzing the needs of a lot of people in different roles.” The team studied real-life sales teams. “We wanted to study salespeople in context with their work,” Bhowmick said. “We studied all user types in the CRM world because we wanted to build a user interface and user experience that would cater to sales representatives, marketing managers, sales managers, and more. Not only did we do studies in our labs, but also we did studies in the field and in mobile environments because salespeople are always on the go.” Here is a recent post from Hernan Capdevila, Vice President, Oracle Fusion Apps which was featured on the Oracle Applications Blog.  Mobile devices are forcing a paradigm shift in the workplace – they’re changing the way businesses can do business and the type of cultures they can nurture. As our customers talk about their mobile needs, we hear them saying they want instant-on access to enterprise data so workers can be more effective at their jobs anywhere, anytime. They also are interested in being more cost effective from an IT point of view. The mobile revolution – with the idea of BYOD (bring your own device) – has added an interesting dynamic because previously IT was driving the employee device strategy and ecosystem. That's been turned on its head with the consumerization of IT. Now employees are figuring out how to use their personal devices for work purposes and IT has to figure out how to adapt. Blurring the Lines between Work and Personal Life My vision of where businesses will be five years from now is that our work lives and personal lives will be more interwoven together. In turn, enterprises will have to determine how to make employees’ work lives fit more into the fabric of their personal lives. And personal devices like smartphones are going to drive significant business value because they let us accomplish things very incrementally. I can be sitting on a train or in a taxi and be productive. At the end of any meeting, I can capture ideas and tasks or follow up with people in real time. Mobile devices enable this notion of seizing the moment – capitalizing on opportunities that might otherwise have slipped away because we're not connected. For the industry shapers out there, this is game changing. The lean and agile workforce is definitely the future. This notion of the board sitting down with the executive team to lay out strategic objectives for a three- to five-year plan, bringing in HR to determine how they're going to staff the strategic activities, kicking off the execution, and then revisiting the plan in three to five years to create another three- to five-year plan is yesterday's model. Businesses that continue to approach innovating in that way are in the dinosaur age. Today it's about incremental planning and incremental execution, which requires a lot of cohesion and synthesis within the workforce. There needs to be this interweaving notion within the workforce about how ideas cascade down, how people engage, how they stay connected, and how insights are shared. How to Survive and Thrive in Today’s Marketplace The notion of Facebook isn’t new. We lived it pre-Internet days with America Online and Prodigy – Facebook is just the renaissance of these services in a more viral and pervasive way. And given the trajectory of the consumerization of IT with people bringing their personal tooling to work, the enterprise has no option but to adapt. The sooner that businesses realize this from a top-down point of view the sooner that they will be able to really drive significant innovation and adapt to the marketplace. There are a small number of companies right now (I think it's closer to 20% rather than 80%, but the number is expanding) that are able to really innovate in this incremental marketplace. So from a competitive point of view, there's no choice but to be social and stay connected. By far the majority of users on Facebook and LinkedIn are mobile users – people on iPhones, smartphones, Android phones, and tablets. It's not the couch people, right? It's the on-the-go people – those people at the coffee shops. Usually when you're sitting at your desk on a big desktop computer, typically you have better things to do than to be on Facebook. This is a topic I'm extremely passionate about because I think mobile devices are game changing. Mobility delivers significant value to businesses – it also brings dramatic simplification from a functional point of view and transforms our work life experience. Hernan Capdevila Vice President, Oracle Applications Development

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  • extremely small gap between two divs that are width 100%

    - by Naomi K
    hi I have two container divs one of them has a div with an image background and i think this is the div that is causing problem. I tried removing both container divs and the gap was still here. there are no margins no paddings, and i know it is not the image that has this line its not there when i open it in photoshop. I am also using css reset Where is this space coming from? css .container{ width:100%; } .container2{ width:100%; } .first-image{ width:1430px; height:497px; background-image:url('../images/introimg.jpg'); background-repeat:no-repeat; background-size: 100%; border:none; } .jamey{ width:35%; } .second-image{ width:1430px; height:430px; background-image:url('../images/secondimg.jpg'); background-repeat:no-repeat; background-size: 100%; } html <div class="container"> <div class="wrapper"> <div id="overlay"></div> <div class="first-image"> <div class="jamey"> <p class="def"> JAMEY </p> <p class="rip-date">03.02.1997 - 09.18.2011</p> <p class="def2">Anonymous hate messages were posted on his Formspring account including one that claimed:</p> </div> </div> </div> </div> <div class="container2"> <div class="intro-div"> <div class="end-hate"> <h1>PUT AN END TO HATE.</h1> <p> ANYTHING WRITTEN ONLINE can become viral </p> <p> We believe that the way we behave online should be no different from the way that we behave in </p> <button type="button">JOIN CAMPAIGN</button> </div> </div>

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  • Using PHP's IMAP library triggers Kaspersky's Antivirus

    - by TMG
    Hello, I just started today working with PHP's IMAP library, and while imap_fetchbody or imap_body are called, it is triggering my Kaspersky antivirus. The viruses are Trojan.Win32.Agent.dmyq and Trojan.Win32.FraudPack.aoda. I am running this off a local development machine with XAMPP and Kaspersky AV. Now, I am sure there are viruses there since there is spam in the box (who doesn't need a some viagra or vicodin these days?). And I know that since the raw body includes attachments and different mime-types, bad stuff can be in the body. So my question is: are there any risks using these libraries? I am assuming that the IMAP functions are retrieving the body, caching it to disk/memory and the AV scanning it sees the data. Is that correct? Are there any known security concerns using this library (I couldn't find any)? Does it clean up cached message parts perfectly or might viral files be sitting somewhere? Is there a better way to get plain text out of the body than this? Right now I am using the following code (credit to Kevin Steffer): function get_mime_type(&$structure) { $primary_mime_type = array("TEXT", "MULTIPART","MESSAGE", "APPLICATION", "AUDIO","IMAGE", "VIDEO", "OTHER"); if($structure->subtype) { return $primary_mime_type[(int) $structure->type] . '/' .$structure->subtype; } return "TEXT/PLAIN"; } function get_part($stream, $msg_number, $mime_type, $structure = false, $part_number = false) { if(!$structure) { $structure = imap_fetchstructure($stream, $msg_number); } if($structure) { if($mime_type == get_mime_type($structure)) { if(!$part_number) { $part_number = "1"; } $text = imap_fetchbody($stream, $msg_number, $part_number); if($structure->encoding == 3) { return imap_base64($text); } else if($structure->encoding == 4) { return imap_qprint($text); } else { return $text; } } if($structure->type == 1) /* multipart */ { while(list($index, $sub_structure) = each($structure->parts)) { if($part_number) { $prefix = $part_number . '.'; } $data = get_part($stream, $msg_number, $mime_type, $sub_structure,$prefix . ($index + 1)); if($data) { return $data; } } // END OF WHILE } // END OF MULTIPART } // END OF STRUTURE return false; } // END OF FUNCTION $connection = imap_open($server, $login, $password); $count = imap_num_msg($connection); for($i = 1; $i <= $count; $i++) { $header = imap_headerinfo($connection, $i); $from = $header->fromaddress; $to = $header->toaddress; $subject = $header->subject; $date = $header->date; $body = get_part($connection, $i, "TEXT/PLAIN"); }

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  • Square Peg Web: Gets you the traffic to where it matters most: Your Website!

    - by demetriusalwyn
    Have you decided to start your business online or is your business not reaching the targeted audience? Come to Square Peg Web; where you will find what you want to make your business reach new heights. The team at Square Peg Web is professionals who understand what you want and make sure you get it right. Our confidence stems from the fact of thousands of satisfied clients who keep referring friends and business associates to us and we do not let our clients down. Many companies promise the sky but how far is does their work live up to the promises? We do not know about the others however, we are sure that we strive to put together all our ideas and thoughts to make your website rank among the top. Web hosting is something that needs to have a personal touch; Square Peg Web customizes everything to suit your requirements so that you do not have to look further. With Square Peg Web you have a host of features to make your Business go viral. Some of the product details that are offered with Square Peg Web are unlimited product options/ variants/ properties giving you an option on price modifiers. You get unlimited customized input fields for your products and you can also Customer-define the prices. Square Peg Web provides you an option of using multiple product images with zoom features and one can also list a particular product in several categories. There are other aspects which make Square Peg Web the best choice for your website needs; every sale of yours’ is important to you and to us. We make sure that each sale is tracked by the product and also the list of bestsellers that appeal to the audience. Other comprehensive statistics of Square Peg Web includes searchable order data, an interface for shipments and order fulfillments, export sales & customer data for usage in a spreadsheet and the ability to export orders to QuickBooks format. With Square Peg Web; Admin Panel is a lot simpler. Administrative access is completely password protected and any changes done are all in real-time. You can have absolute control on the cart from anywhere around the world using your web browser and the topping on the cake is the unlimited amount of admin accounts that can be created for you. Square Peg Web offers you a world of experience with the options of choosing from marketing websites to e-commerce and from customized applications to community oriented sites. Some of the projects which appear in the portfolio of Square Peg Web are Online Marketing Web Sites, E-Commerce Web Sites, customized web applications, Blog designing and programming, video sharing and the option of downloading web sites, online advertisements, flash animation, customer and product support web sites, web site re-designing and planning and complete information architecture.

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  • Let’s Get Social

    - by Kristin Rose
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} You can try to run from it like a bad Facebook picture but you can’t hide. Social media as we know it is quickly taking over our lives and is not going away any time soon. Though attempting to reach as many Twitter followers as Lady Gaga is daunting, learning how to leverage social media to meet your customer’s needs is not. For Oracle, this means interacting directly with our partners through our many social media outlets, and refraining from posting a mindless status on the pastrami on rye we ate for lunch today… though it was delicious. The “correct” way to go about social media is going to mean something different to each company. For example, sending a customer more than one friend request a day may not be the best way to get their attention, but using social media as a two-way marketing channel is. Oracle’s Partner Business Center’s (PBC) twitter handle was recently mentioned by Elateral as the “ideal way to engage with your market and use social media in the channel”. Why you ask? Because the PBC has two named social media leads manning the Twitter feed at all times, helping partners get the information and answers they need more quickly than a Justin Bieber video gone viral. So whether you want to post a video of your favorite customer attempting the Marshmallow challenge or tweet like there’s no tomorrow, be sure to follow @OraclePartnerBiz today, and see how they can help you achieve your next partner milestone with Oracle. Happy Socializing, The OPN Communications Team v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Mobile BI Comes of Age

    - by rich.clayton(at)oracle.com
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} One of the hot topics in the Business Intelligence industry is mobility.  More specifically the question is how business can be transformed by the iPhone and the iPad.  In June 2003, Gartner predicted that Mobile BI would be obsolete and that the technology was headed for the 'trough of disillusionment'.  I agreed with them at that time.  Many vendors like MicroStrategy and Business Objects jumped into the fray attempting to show how PDA's like Palm Pilots could be integrated with BI.  Their investments resulted in interesting demos with no commercial traction.  Why, because wireless networks and mobile operating systems were primitive, immature and slow. In my opinion, Apple's iOS has changed everything in Mobile BI.  Yes Blackberry, Android and Symbian and all the rest have their place in the market but I believe that increasingly consumers (not IT departments) influence BI decision making processes.  Consumers are choosing the iPhone and the iPad. The number of iPads I see in business meetings now is staggering.  Some use it for email and note taking and others are starting to use corporate applications.  The possibilities for Mobile BI are countless and I would expect to see iPads enterprise-wide over the next few years.   These new devices will provide just-in-time access to critical business information.  Front-line managers interacting with customers, suppliers, patients or citizens will have information literally at their fingertips. I've experimented with several mobile BI tools.  They look cool but like their Executive Information System (EIS) predecessors of the 1990's these tools lack a backbone and a plausible integration strategy.  EIS was a viral technology in the early 1990's.  Executives from every industry and job function were showcasing their dashboards to fellow co-workers and colleagues at the country club.  Just like the iPad, every senior manager wanted one.  EIS wasn't a device however, it was a software application.   EIS quickly faded into the software sunset as it lacked integration with corporate information systems.  BI servers  replaced EIS because the technology focused on the heavy data lifting of integrating, normalizing, aggregating and managing large, complex data volumes.  The devices are here to stay. The cute stand-alone mobile BI tools, not so much. If all you're looking to do is put Excel files on your iPad, there are plenty of free tools on the market.  You'll look cool at your next management meeting but after a few weeks, the cool factor will fade away and you'll be wondering how you will ever maintain it.  If however you want secure, consistent, reliable information on your iPad, you need an integration strategy and a way to model the data.  BI Server technologies like the Oracle BI Foundation is a market leading approach to tackle that issue. I liken the BI mobility frenzy to buying classic cars.  Classic Cars have two buying groups - teenagers and middle-age folks looking to tinker.  Teenagers look at the pin-stripes and the paint job while middle-agers (like me)  kick the tires a bit and look under the hood to check out the quality and reliability of the engine.  Mobile BI tools sure look sexy but don't go very far without an engine and a transmission or an integration strategy. The strategic question in Mobile BI is can these startups build a motor and transmission faster than Oracle can re-paint the car?  Oracle has a great engine and a transmission that connects to all enterprise information assets.  We're working on the new paint job and are excited about the possibilities.  Just as vertical integration worked in the automotive business, it too works in the technology industry.

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  • OK - What now? How do we become a Social Business?

    - by Michael Snow
    We hope that those of you that attended yesterday's Webcast with Brian Solis enjoyed Brian's discussion with Christian Finn for our last Webcast of the season for the Oracle Social Business Thought Leaders Series.  For those of you that may have missed the webcast or were stuck at a company holiday party - you'll be glad to hear that the webcast will be available On-Demand starting later today (12/14/12). And any of you who'd like to listen to a quick but informative podcast with Brian - can listen to that here. Some of you may still be left with questions about how to get from point A to point B and even more confused than when you started thinking about this new world of Digital Darwinism. The post below, grabbed from an abundance of great thought leadership prose on Brian's blog may help you frame the path you need to start walking sooner versus later to stay off of the endangered species list.  As you explore your path forward, please keep Oracle in mind - we do offer a wide range of solutions to help your organization 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} optimize the engagement for your customers, employees and partners. The Path from a Social Brand to a Social Business Brian Solis Originally posted May 2, 2012 I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34 million fans on Facebook, but they’re hardly alone. Disney follows just behind with 29 million fans, Starbucks boasts 25 million, and Oreo, Red Bull, and Converse play host to over 20 million fans. If we were to look at other networks such as Twitter and Youtube, we would see a recurring theme. People are connecting en masse with the businesses they support and new media represents the ability to cultivate consumer relationships in ways not possible with traditional earned or paid media. Sounds great right? This might sound abrupt, but the truth is that we’re hardly realizing the potential of what lies before us. Everything begins with understanding not just how other brands are marketing themselves in social media, but also seeing what they’re not doing and envisioning what’s possible. We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different as it embraces introspection and extrospection to reevaluate internal and external processes, systems, and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities. It’s a tough decision to make right now especially at a time when all we read about is how much success many businesses are finding without having to answer this very question. With all of the newfound success in social networks, the truth is that we’re only just beginning to learn what’s possible and that’s where you come in. When compared to the investment in time and resources across the board, social media represents only a small part of the mix. But with your help, that’s all about to change. The CMO Survey, an organization that disseminates the opinions of top marketers in order to predict the future of markets, recently published a report that gave credence to the fact that social media is taking off. One of the most profound takeaways from the report was this gem; “The “like button” [in Facebook] packs more customer-acquisition punch than other demand-generating activities.” With insights like this, it’s easy to see why the race to social is becoming heated. The report also highlighted exactly where social fits in the marketing mix today and as you can see, despite all of the hype, it’s not a dominant focus yet. As of August 2011, the percentage of overall marketing budgets dedicated to social media hovered at around 7%. However, in 2012 the investment in social media will climb to 10%. And, in five years, social media is expected to represent almost 18% of the total marketing budget. Think about that for a moment. In 2016, social media will only represent 18%? Queue the sound of a record scratching here. With businesses finding success in social networks, why are businesses failing to realize the true opportunity brought forth by the ability to listen to, connect with, and engage with customers? While there’s value in earning views, driving traffic, and building connections through the 3F’s (friends, fans and followers), success isn’t just defined simply by what really amounts to low-hanging fruit. The truth is that businesses cannot measure what it is they don’t know to value. As a result, innovation in new engagement initiatives is stifled because we’re applying dated or inflexible frameworks to new paradigms. Social media isn’t owned by marketing, but instead the entire organization. This changes everything and makes your role so much more important. It’s up to you to learn how to think outside of the proverbial social media box to see what others don’t, the ability to improve customers experiences through the evolution of a social brand into a social business. Doing so will translate customer insights from what they do and don’t share in social networks into better products, services, and processes. See, customers want something more from their favorite businesses than creative campaigns, viral content, and everyday dialogue in social networks. Customers want to be heard and they want to know that you’re listening. How businesses use social media must remind them that they’re more than just an audience, consumer, or a conduit to “trigger” a desired social effect. Herein lies both the challenge and opportunity of social media. It’s bigger than marketing. It’s also bigger than customer service. It’s about building relationships with customers that improve experiences and more importantly, teaches businesses how to re-imagine products and internal processes to better adapt to potential crises and seize new opportunities. When it comes down to it, Twitter, Facebook, Youtube, Foursquare, are all channels for listening, learning, and engaging. It’s what you do within each channel that builds a community around your brand. And, at the end of the day, the value of the community you build counts for everything. It’s important to understand that we cannot assume that these networks simply exist for people to lineup for our marketing messages or promotional campaigns. Nor can we assume that they’re reeling in anticipation for simple dialogue. They want value. They want recognition. They want access to exclusive information and offers. They need direction, answers and resolution. What we’re talking about here is the multidimensional makeup of consumers and how a one-sided approach to social media forces the needs for social media to expand beyond traditional marketing to socialize the various departments, lines of business, and functions to engage based on the nature of the situation or opportunity. In the same CMO study, it was revealed that marketers believe that social media has a long way to go toward integrating into the overall company strategy. On a scale of 1-7, with one being “not integrated at all” and seven being “very integrated,” 22% chose “one.” Critical functions such as service, HR, sales, R&D, product marketing and development, IR, CSR, etc. are either not engaged or are operating social media within a silo disconnected from other efforts or possibilities. The problem is that customers don’t view a company by silo, instead they see one company, one brand, and their experience in social media forms an impression that eventually contributes to their view of your brand. The first step here is to understand business priorities and objectives to assess how social media can be additive in achieving these goals. Additionally, surveying the landscape to determine other areas of interest as its specifically related to your business. • Are customers seeking help or direction? • Who are your most valuable customers and what are they sharing? • How can you use social media to acquire and retain customers? - What ideas are circulating and how can you harness user generated activity and content to innovate or adapt to better meet the needs of customers? - How can you broaden a single customer view to recognize the varying needs of customers and how your organization can organize around each circumstance? - What insights exist based on how consumers are interacting with one another? How can this intelligence inform marketing, service, products and other important business initiatives? - How can your business extend their current efforts to deliver better customer experiences and in turn more effectively unit internal collaboration and communication? Customer demands far exceed the capabilities of the marketing department. While creating a social brand is a necessary endeavor, building a social business is an investment in customer relevance now and over time. Beyond relevance, a social business fosters a culture of change that unites employees and customers and sets a foundation for meaningful and beneficial relationships. Innovation, communication, and creativity are the natural byproducts of engagement and transformation. As a social brand, we are competing for the moment. As a social business, we are competing the future in all that we do today.

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  • Is Social Media The Vital Skill You Aren’t Tracking?

    - by HCM-Oracle
    By Mark Bennett - Originally featured in Talent Management Excellence The ever-increasing presence of the workforce on social media presents opportunities as well as risks for organizations. While on the one hand, we read about social media embarrassments happening to organizations, on the other we see that social media activities by workers and candidates can enhance a company’s brand and provide insight into what individuals are, or can become, influencers in the social media sphere. HR can play a key role in helping organizations make the most value out of the activities and presence of workers and candidates, while at the same time also helping to manage the risks that come with the permanence and viral nature of social media. What is Missing from Understanding Our Workforce? “If only HP knew what HP knows, we would be three-times more productive.”  Lew Platt, Former Chairman, President, CEO, Hewlett-Packard  What Lew Platt recognized was that organizations only have a partial understanding of what their workforce is capable of. This lack of understanding impacts the company in several negative ways: 1. A particular skill that the company needs to access in one part of the organization might exist somewhere else, but there is no record that the skill exists, so the need is unfulfilled. 2. As market conditions change rapidly, the company needs to know strategic options, but some options are missed entirely because the company doesn’t know that sufficient capability already exists to enable those options. 3. Employees may miss out on opportunities to demonstrate how their hidden skills could create new value to the company. Why don’t companies have that more complete picture of their workforce capabilities – that is, not know what they know? One very good explanation is that companies put most of their efforts into rating their workforce according to the jobs and roles they are filling today. This is the essence of two important talent management processes: recruiting and performance appraisals.  In recruiting, a set of requirements is put together for a job, either explicitly or indirectly through a job description. During the recruiting process, much of the attention is paid towards whether the candidate has the qualifications, the skills, the experience and the cultural fit to be successful in the role. This makes a lot of sense.  In the performance appraisal process, an employee is measured on how well they performed the functions of their role and in an effort to help the employee do even better next time, they are also measured on proficiency in the competencies that are deemed to be key in doing that job. Again, the logic is impeccable.  But in both these cases, two adages come to mind: 1. What gets measured is what gets managed. 2. You only see what you are looking for. In other words, the fact that the current roles the workforce are performing are the basis for measuring which capabilities the workforce has, makes them the only capabilities to be measured. What was initially meant to be a positive, i.e. identify what is needed to perform well and measure it, in order that it can be managed, comes with the unintended negative consequence of overshadowing the other capabilities the workforce has. This also comes with an employee engagement price, for the measurements and management of workforce capabilities is to typically focus on where the workforce comes up short. Again, it makes sense to do this, since improving a capability that appears to result in improved performance benefits, both the individual through improved performance ratings and the company through improved productivity. But this is based on the assumption that the capabilities identified and their required proficiencies are the only attributes of the individual that matter. Anything else the individual brings that results in high performance, while resulting in a desired performance outcome, often goes unrecognized or underappreciated at best. As social media begins to occupy a more important part in current and future roles in organizations, businesses must incorporate social media savvy and innovation into job descriptions and expectations. These new measures could provide insight into how well someone can use social media tools to influence communities and decision makers; keep abreast of trends in fast-moving industries; present a positive brand image for the organization around thought leadership, customer focus, social responsibility; and coordinate and collaborate with partners. These measures should demonstrate the “social capital” the individual has invested in and developed over time. Without this dimension, “short cut” methods may generate a narrow set of positive metrics that do not have real, long-lasting benefits to the organization. How Workforce Reputation Management Helps HR Harness Social Media With hundreds of petabytes of social media data flowing across Facebook, LinkedIn and Twitter, businesses are tapping technology solutions to effectively leverage social for HR. Workforce reputation management technology helps organizations discover, mobilize and retain talent by providing insight into the social reputation and influence of the workforce while also helping organizations monitor employee social media policy compliance and mitigate social media risk.  There are three major ways that workforce reputation management technology can play a strategic role to support HR: 1. Improve Awareness and Decisions on Talent Many organizations measure the skills and competencies that they know they need today, but are unaware of what other skills and competencies their workforce has that could be essential tomorrow. How about whether your workforce has the reputation and influence to make their skills and competencies more effective? Many organizations don’t have insight into the social media “reach” their workforce has, which is becoming more critical to business performance. These features help organizations, managers, and employees improve many talent processes and decision making, including the following: Hiring and Assignments. People and teams with higher reputations are considered more valuable and effective workers. Someone with high reputation who refers a candidate also can have high credibility as a source for hires.   Training and Development. Reputation trend analysis can impact program decisions regarding training offerings by showing how reputation and influence across the workforce changes in concert with training. Worker reputation impacts development plans and goal choices by helping the individual see which development efforts result in improved reputation and influence.   Finding Hidden Talent. Managers can discover hidden talent and skills amongst employees based on a combination of social profile information and social media reputation. Employees can improve their personal brand and accelerate their career development.  2. Talent Search and Discovery The right technology helps organizations find information on people that might otherwise be hidden. By leveraging access to candidate and worker social profiles as well as their social relationships, workforce reputation management provides companies with a more complete picture of what their knowledge, skills, and attributes are and what they can in turn access. This more complete information helps to find the right talent both outside the organization as well as the right, perhaps previously hidden talent, within the organization to fill roles and staff projects, particularly those roles and projects that are required in reaction to fast-changing opportunities and circumstances. 3. Reputation Brings Credibility Workforce reputation management technology provides a clearer picture of how candidates and workers are viewed by their peers and communities across a wide range of social reputation and influence metrics. This information is less subject to individual bias and can impact critical decision-making. Knowing the individual’s reputation and influence enables the organization to predict how well their capabilities and behaviors will have a positive effect on desired business outcomes. Many roles that have the highest impact on overall business performance are dependent on the individual’s influence and reputation. In addition, reputation and influence measures offer a very tangible source of feedback for workers, providing them with insight that helps them develop themselves and their careers and see the effectiveness of those efforts by tracking changes over time in their reputation and influence. The following are some examples of the different reputation and influence measures of the workforce that Workforce Reputation Management could gather and analyze: Generosity – How often the user reposts other’s posts. Influence – How often the user’s material is reposted by others.  Engagement – The ratio of recent posts with references (e.g. links to other posts) to the total number of posts.  Activity – How frequently the user posts. (e.g. number per day)  Impact – The size of the users’ social networks, which indicates their ability to reach unique followers, friends, or users.   Clout – The number of references and citations of the user’s material in others’ posts.  The Vital Ingredient of Workforce Reputation Management: Employee Participation “Nothing about me, without me.” Valerie Billingham, “Through the Patient’s Eyes”, Salzburg Seminar Session 356, 1998 Since data resides primarily in social media, a question arises: what manner is used to collect that data? While much of social media activity is publicly accessible (as many who wished otherwise have learned to their chagrin), the social norms of social media have developed to put some restrictions on what is acceptable behavior and by whom. Disregarding these norms risks a repercussion firestorm. One of the more recognized norms is that while individuals can follow and engage with other individual’s public social activity (e.g. Twitter updates) fairly freely, the more an organization does this unprompted and without getting permission from the individual beforehand, the more likely the organization risks a totally opposite outcome from the one desired. Instead, the organization must look for permission from the individual, which can be met with resistance. That resistance comes from not knowing how the information will be used, how it will be shared with others, and not receiving enough benefit in return for granting permission. As the quote above about patient concerns and rights succinctly states, no one likes not feeling in control of the information about themselves, or the uncertainty about where it will be used. This is well understood in consumer social media (i.e. permission-based marketing) and is applicable to workforce reputation management. However, asking permission leaves open the very real possibility that no one, or so few, will grant permission, resulting in a small set of data with little usefulness for the company. Connecting Individual Motivation to Organization Needs So what is it that makes an individual decide to grant an organization access to the data it wants? It is when the individual’s own motivations are in alignment with the organization’s objectives. In the case of workforce reputation management, when the individual is motivated by a desire for increased visibility and career growth opportunities to advertise their skills and level of influence and reputation, they are aligned with the organizations’ objectives; to fill resource needs or strategically build better awareness of what skills are present in the workforce, as well as levels of influence and reputation. Individuals can see the benefit of granting access permission to the company through multiple means. One is through simple social awareness; they begin to discover that peers who are getting more career opportunities are those who are signed up for workforce reputation management. Another is where companies take the message directly to the individual; we think you would benefit from signing up with our workforce reputation management solution. Another, more strategic approach is to make reputation management part of a larger Career Development effort by the company; providing a wide set of tools to help the workforce find ways to plan and take action to achieve their career aspirations in the organization. An effective mechanism, that facilitates connecting the visibility and career growth motivations of the workforce with the larger context of the organization’s business objectives, is to use game mechanics to help individuals transform their career goals into concrete, actionable steps, such as signing up for reputation management. This works in favor of companies looking to use workforce reputation because the workforce is more apt to see how it fits into achieving their overall career goals, as well as seeing how other participation brings additional benefits.  Once an individual has signed up with reputation management, not only have they made themselves more visible within the organization and increased their career growth opportunities, they have also enabled a tool that they can use to better understand how their actions and behaviors impact their influence and reputation. Since they will be able to see their reputation and influence measurements change over time, they will gain better insight into how reputation and influence impacts their effectiveness in a role, as well as how their behaviors and skill levels in turn affect their influence and reputation. This insight can trigger much more directed, and effective, efforts by the individual to improve their ability to perform at a higher level and become more productive. The increased sense of autonomy the individual experiences, in linking the insight they gain to the actions and behavior changes they make, greatly enhances their engagement with their role as well as their career prospects within the company. Workforce reputation management takes the wide range of disparate data about the workforce being produced across various social media platforms and transforms it into accessible, relevant, and actionable information that helps the organization achieve its desired business objectives. Social media holds untapped insights about your talent, brand and business, and workforce reputation management can help unlock them. Imagine - if you could find the hidden secrets of your businesses, how much more productive and efficient would your organization be? Mark Bennett is a Director of Product Strategy at Oracle. Mark focuses on setting the strategic vision and direction for tools that help organizations understand, shape, and leverage the capabilities of their workforce to achieve business objectives, as well as help individuals work effectively to achieve their goals and navigate their own growth. His combination of a deep technical background in software design and development, coupled with a broad knowledge of business challenges and thinking in today’s globalized, rapidly changing, technology accelerated economy, has enabled him to identify and incorporate key innovations that are central to Oracle Fusion’s unique value proposition. Mark has over the course of his career been in charge of the design, development, and strategy of Talent Management products and the design and development of cutting edge software that is better equipped to handle the increasingly complex demands of users while also remaining easy to use. Follow him @mpbennett

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