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  • Announcing Solaris Technical Track at NLUUG Spring Conference on Operating Systems

    - by user9135656
    The Netherlands Unix Users Group (NLUUG) is hosting a full-day technical Solaris track during its spring 2012 conference. The official announcement page, including registration information can be found at the conference page.This year, the NLUUG spring conference focuses on the base of every computing platform; the Operating System. Hot topics like Cloud Computing and Virtualization; the massive adoption of mobile devices that have their special needs in the OS they run but that at the same time put the challenge of massive scalability onto the internet; the upspring of multi-core and multi-threaded chips..., all these developments cause the Operating System to still be a very interesting area where all kinds of innovations have taken and are taking place.The conference will focus specifically on: Linux, BSD Unix, AIX, Windows and Solaris. The keynote speech will be delivered by John 'maddog' Hall, infamous promotor and supporter of UNIX-based Operating Systems. He will talk the audience through several decades of Operating Systems developments, and share many stories untold so far. To make the conference even more interesting, a variety of talks is offered in 5 parallel tracks, covering new developments in and  also collaboration  between Linux, the BSD's, AIX, Solaris and Windows. The full-day Solaris technical track covers all innovations that have been delivered in Oracle Solaris 11. Deeply technically-skilled presenters will talk on a variety of topics. Each topic will first be introduced at a basic level, enabling visitors to attend to the presentations individually. Attending to the full day will give the audience a comprehensive overview as well as more in-depth understanding of the most important new features in Solaris 11.NLUUG Spring Conference details:* Date and time:        When : April 11 2012        Start: 09:15 (doors open: 8:30)        End  : 17:00, (drinks and snacks served afterwards)* Venue:        Nieuwegein Business Center        Blokhoeve 1             3438 LC Nieuwegein              The Nederlands          Tel     : +31 (0)30 - 602 69 00        Fax     : +31 (0)30 - 602 69 01        Email   : [email protected]        Route   : description - (PDF, Dutch only)* Conference abstracts and speaker info can be found here.* Agenda for the Solaris track: Note: talks will be in English unless marked with 'NL'.1.      Insights to Solaris 11         Joerg Moellenkamp - Solaris Technical Specialist         Oracle Germany2.      Lifecycle management with Oracle Solaris 11         Detlef Drewanz - Solaris Technical Specialist         Oracle Germany3.      Solaris 11 Networking - Crossbow Project        Andrew Gabriel - Solaris Technical Specialist        Oracle UK4.      ZFS: Data Integrity and Security         Darren Moffat - Senior Principal Engineer, Solaris Engineering         Oracle UK5.      Solaris 11 Zones and Immutable Zones (NL)         Casper Dik - Senior Staff Engineer, Software Platforms         Oracle NL6.      Experiencing Solaris 11 (NL)         Patrick Ale - UNIX Technical Specialist         UPC Broadband, NLTalks are 45 minutes each.There will be a "Solaris Meeting point" during the conference where people can meet-up, chat with the speakers and with fellow Solaris enthousiasts, and where live demos or other hands-on experiences can be shared.The official announcement page, including registration information can be found at the conference page on the NLUUG website. This site also has a complete list of all abstracts for all talks.Please register on the NLUUG website.

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  • My server is behind a router. How can I see my website correctly? [closed]

    - by Tokyo Dan
    I'm running a web server (Ubuntu) on my local home network. I'm behind a router. On the WAN I have a direct IP. When not on my home network and accessing my website via the WAN direct IP my website displays correctly and everything works. On my home LAN behind the router, accessing my website via the WAN direct gets me to my router's admin login page. This is normal. But... Accessing my website (via it's home LAN IP address) from another computer on my home LAN gets me to the website but the layout display is broken and clicking on any link takes me to the WAN direct IP (my router's Admin login page). How can i get my website to display properly and the links to work when accessing it from my home LAN?

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  • Updating Pages after migration of website

    - by DLackey
    My web site was coded in Coldfusion and over the years has obtained a good ranking. I recently migrated the front-end to a Wordpress site and wanted to know what is ideal way of updating Google and the various search engines of of the updates. For example, the home page of index.cfm is no longer valid since it's index.php. I've submitted an updated sitemap.xml file to Google. I'm sure my site will slip some while the search engines re-index my site but I'd like to try and minimize this as much as possible with the holidays coming up (my site is a service oriented site that caters to people who travel during the holidays). Right now, the old .cfm pages are still online but are re-routed to the appropriate Wordpress page (for example, about.cfm is now routed to /about/ using a cflocation tag.). Not sure if I should pull down the .cfm pages all together or leave them in place until the new pages are picked up by the search engines. Any advice would be helpful.

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  • Last chance to register to the Oracle FY14 Global Partner Kickoff (June 25, 2013)

    - by Julien Haye
    This is your last chance to register to the Oracle FY14 Global Partner Kickoff and to join us live/online tomorrow June 25, 2013 at 9:00am PDT / 5:00 pm GMT / 6:00pm CET! What to Expect: Watch Oracle Executives, including Oracle President, Mark Hurd, John Fowler, Thomas Kurian, and more outline the product strategy and direction for the company Learn about the different ways to accelerate sales and make money with Oracle through our full stack offering Participate in the conversation during the webcast via twitter using either @oraclepartners or #opn. Oracle Partner Kickoff Agenda Welcome & Executive Address Oracle Executives on Engineered Systems Selling to the C-Level Executive Innovation in Industries Partner Sales Call to Action Partner Pulse: Post Show Partner Discussion Watch it live at: OPN homepage OPN Facebook page For more information, email [email protected]. We look forward to you participation. Oracle EMEA PartnerNetwork Oracle FY14 Partner Kickoff Watch it live at: OPN homepage OPN Facebook page Tuesday, 25th June, 2013 9:00 am PT FY14 Partner Kickoff Speakers Mark Hurd President, Oracle Thomas Kurian EVP, Product Development, Oracle John Fowler EVP, Systems, Oracle

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  • Screen Scraping When All You Have Is A Hammer

            I had decided to create a list of what videos were already available on the Learning Pages of Silverlight.net.  When I clicked on the page for the entire list, however, I was quite daunted by the sheer number. I opened the source for the page, and found that there was an easy screen scraping [...]...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Finding the html tag value with Python [on hold]

    - by MrWho
    Consider a html page, which contains a line like below: file: 'http://google.com/video.mp4' I want to search for google.com/video.mp4 in that file and save it in a variable.I want to code it with python. Shortly, I want to elicit a link from a html page, so I need to get the link by using regular expressions or the other techniques in which I'm asking about. PS: What should I exactly try to clarify?it's really annoying that the administrators don't even say what is exactly unclear about the question, they've just learned to close or on hold the topics!

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  • Is it possible to use Google Analytics to track file downloads?

    - by Eric Falsken
    It's always bothered me that Google Analytics (and similar embedded web traffic monitoring services) can only see a reflection of the traffic going to my server and can only see page visits since it depends on the browser executing a Javascript snippet. If I want to track real downloads of a software package (ZIP file), there's no way Google Analytics can possibly tell me that because its javascript can't be attached to a ZIP file. Is there a way I can upload my log files to Google so that the pointy-haired boss can see downloads of our ZIP/PDF/BIN files and not just visits to the download page?

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  • The actual difference between styesheet in the header and a seperate file

    - by David Knight
    Am wondering if someone can give me an opinion on this. I have always been taught to have all of the CSS in a separate file that is referenced from the head of the page. Reading this article http://www.lukew.com/ff/entry.asp?1792 the author is talking about making the Guardian website responsive. One of the things he notes they did to make the site faster and more resilient is to add the CSS inline into the header, thus reducing HTTP requests. Now this got me thinking about the right/best/fastest way of using the CSS If you have one main CSS file, its going to be called and read by the site on every page, no mater how big it is. So with that in mind, Im actually starting to think its better to just inline the whole style sheet and remove one HTTP roundtrip. I know for the purposes of neatness and being able to edit the file a seperate file is better. But which would you recommend and which do you think is faster? Thanks!

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  • Warning about SSL ceritificate, am I under attack ?

    - by Bunny Rabbit
    Lately I've been getting a lot of warnings about SSL certifications on my pc, Empathy keeps telling me that Facebook's certificate is self-signed and can't be trusted, and also, there are occasional warnings in Google-Chrome about security. I remember the last one saying that that the page is secured but some of the resources that the page is using are not from a secure connection, something like that. Is my pc hacked / under attack? How can I check that, and if so, how can I safeguard myself? PS: One thing that comes to my mind is that I might be under an arp poisoning / spoofing attack.

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  • Webmaster Tools word count

    - by Henrik Erlandsson
    Is there a way to somehow verify that the googlebot finds the headings and the content, for example by word count? I'm asking this because I tried a program called Screaming Frog, which fails to even fetch the first h1 on a validated page - for about 1/3 of all the pages(!) - and got insecure. Even though the site looks hunky dory in Webmaster Tools, I'd like to know what a googlebot-like content crawler finds on my page and in what order. Any tips on such tools is appreciated. This is not about keyword count.

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  • New convenient Information Center about OUD in My Oracle Support

    - by Sylvain Duloutre
    A new "Information Center" dedicated to Oracle Unified Directory is available from the Oracle Support Site. This page provides you with all the useful links and news related to the product, including technical articles, docs, licensing info and the latest patches available. To access it, log into MOS (My Oracle Support) at http://support.oracle.com,  search for 1418884.2 doc id in the search field on the front page, then click on the "Information Center : Overview Oracle Unified Directory (OUD)" link.

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  • PageRank is the Best Indicator of Competition Strength For a Keyword in SEO - New Verifiable Theory

    The major argument against PageRank in SEO is that pages with zero PageRank can be in the top positions even for highly competitive keywords. However, we are left with requiring an explanation as to why "PageRank is Google's view of the importance of this page." It becomes apparent that either Google is misleading us or we have all been misinterpreting Google's statement. From extensive evaluation of the top Google search engine results pages for hundreds of keywords, the author observed that those high positioned web pages with PageRanks of zero have a home page with higher PageRanks, usually three or more.

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  • What is correct heading setup for subpages

    - by user1010609
    What is the best for seo of the following: using <h1>keyword</h1> in layout and putting each subpage title in </h2> using <h1>keyword</h1> only for main page and on each subpage replace it to <h2>keyword</h2> and using h1 tags for subapge title not using <h1>keyword</h1> on any of the pages instead put keyword in in header and use for each subpage and using <h1>keyword + something for main page title</h1> None of the above (please go into as much details)

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  • Should Exterrnal USB hard drive auto mount Ubuntu 12.04.01 LTS

    - by Chris Good
    I want to have external USB hard drives automatically mounted when plugged in. I have 2 drives exactly the same except for volume label. They both have the same UUID. I want to be easily able to swap them as I'm using them for backups and want to keep 1 at home for off site backup. I've set up the /etc/fstab so they should mount at different places based on their volume label: /etc/fstab : LABEL=Passport1 /media/Passport1 ntfs defaults,windows_names,locale=en_US.utf8 0 0 LABEL=Passport2 /media/Passport2 ntfs defaults,windows_names,locale=en_US.utf8 0 0 blkid shows : ... /dev/sdc1: LABEL="Passport2" UUID="4E1AEA7B1AEA6007" TYPE="ntfs" /dev/sdd1: LABEL="Passport1" UUID="4E1AEA7B1AEA6007" TYPE="ntfs" They both mount automatically during reboot but do not mount when just plugged in to a running system. I've read lots of stuff about this, much of it is old so I'm not sure if it applies. I've read some stuff that says the mounts should happen automatically when plugged in, and lots of other stuff that says you have to install other software to make this happen, although much of it just seems to set up the fstab. What's the real story? Here is /var/log/syslog when drive is plugged in: Dec 14 11:22:58 ausyvutims1 kernel: [66221.300196] usb 1-1: new high-speed USB device number 6 using ehci_hcd Dec 14 11:22:58 ausyvutims1 mtp-probe: checking bus 1, device 6: "/sys/devices/pci0000:00/0000:00:11.0/0000:02:03.0/usb1/1-1" Dec 14 11:22:58 ausyvutims1 mtp-probe: bus: 1, device: 6 was not an MTP device Dec 14 11:22:58 ausyvutims1 kernel: [66221.656020] scsi7 : usb-storage 1-1:1.0 Dec 14 11:22:59 ausyvutims1 kernel: [66222.661534] scsi 7:0:0:0: Direct-Access WD My Passport 0748 1016 PQ: 0 ANSI: 6 Dec 14 11:22:59 ausyvutims1 kernel: [66222.666466] scsi 7:0:0:1: Enclosure WD SES Device 1016 PQ: 0 ANSI: 6 Dec 14 11:22:59 ausyvutims1 kernel: [66222.667739] sd 7:0:0:0: Attached scsi generic sg3 type 0 Dec 14 11:22:59 ausyvutims1 kernel: [66222.667913] ses 7:0:0:1: Attached Enclosure device Dec 14 11:22:59 ausyvutims1 kernel: [66222.668047] ses 7:0:0:1: Attached scsi generic sg4 type 13 Dec 14 11:22:59 ausyvutims1 kernel: [66222.678473] sd 7:0:0:0: [sdc] 1953458176 512-byte logical blocks: (1.00 TB/931 GiB) Dec 14 11:22:59 ausyvutims1 kernel: [66222.687700] sd 7:0:0:0: [sdc] Write Protect is off Dec 14 11:22:59 ausyvutims1 kernel: [66222.687705] sd 7:0:0:0: [sdc] Mode Sense: 47 00 10 08 Dec 14 11:22:59 ausyvutims1 kernel: [66222.701076] sd 7:0:0:0: [sdc] No Caching mode page present Dec 14 11:22:59 ausyvutims1 kernel: [66222.701081] sd 7:0:0:0: [sdc] Assuming drive cache: write through Dec 14 11:22:59 ausyvutims1 kernel: [66222.738062] sd 7:0:0:0: [sdc] No Caching mode page present Dec 14 11:22:59 ausyvutims1 kernel: [66222.738068] sd 7:0:0:0: [sdc] Assuming drive cache: write through Dec 14 11:22:59 ausyvutims1 kernel: [66222.754558] sdc: sdc1 Dec 14 11:22:59 ausyvutims1 kernel: [66222.792006] sd 7:0:0:0: [sdc] No Caching mode page present Dec 14 11:22:59 ausyvutims1 kernel: [66222.792012] sd 7:0:0:0: [sdc] Assuming drive cache: write through Dec 14 11:22:59 ausyvutims1 kernel: [66222.792016] sd 7:0:0:0: [sdc] Attached SCSI disk Dec 14 11:22:59 ausyvutims1 ata_id[16971]: HDIO_GET_IDENTITY failed for '/dev/sdc': Invalid argument Thanks for any help offered

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  • How exactly is Google Webmaster Tools measuring "Site Performance"?

    - by Rémi
    I've been working for two months now on improving our response time (mainly server side) on a new forum (a brand new product on a technical point of view) we've launched in Germany a few month ago and I'm a lot surprised by the results I get. I monitor our response time using Apache logs and our own implementation of Boomerang beacon. Using my stats, I can see that our new product responds in about 680 ms where our old product was responding in about 1050 ms. On the other side, Google Webmaster Tool tells us that our pages have an average reponse time of about 1500 ms today where it was 700 three months ago with our old product. I've figured that GWT was taking client side metrics into account so I've added some measures on our Boomerang beacon and everything looks just fine. I've also ran some random pages on ySlow and Google's Page Speed and everything looks better than it was before. We event have a 82% on Google's Page Speed tool which is quite cool for a site with some ads in it :) Lately, we have signed a deal with Akamai to use two of their products : CDN for our static files (we were using another CDN before but it wasn't very effective) and RMA to improve Networks routes. We have also introduced a new agressive cache mecanism to ensure that most of the pages served to crawlers are cached by our memcache grid. After checking my metrics, it seems that this changes have improved from 650ms to about 500ms, which is good (still not great but it is definitly an improvement). But webmaster tools continues to report an increasing average response time where we see it decreasing in the same time. Have you ever had the same kind of wierd behavior on your sites while doing performance improvements ? Do you have any idea how to monitor the same thing Google does with Site Performance in Google Webmaster Tools so that we could improve our site and constantly check if it is what Google wants ? Edit 2011/07/26 : Thanks for your answers guys ! Nevertheless, I was not precise enough. The main issue we have is not with the Site Performance page but with the Crawl Stats one for now. We probably found an issue on our side with some very slow pages (around 3000 ms !!) and we are trying to fix them. I'll keep you posted as soon I'll have some infos. Thanks again !

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  • Windows Azure Boot camp &ndash; Raleigh Wednesday June 23, 2010 * FREE*

    - by Jim Duffy
    Yes I know this is my second blog post about the free one-day Windows Azure boot camp on June 23rd in Raleigh, NC. What can I say I don’t want anyone to miss out on an opportunity to take advantage of some free Windows Azure training. Microsoft Developer Evangelist Brian Hitney and I will be presenting a one-day Windows Azure boot camp on June 23rd in Raleigh, NC at the Microsoft RTP offices. For more information on content, what to bring, directions, etc. just click here to go to the information and registration page for the Raleigh event. To find other dates and locations for the Windows Azure boot camps  head over to the Windows Azure Boot Camp page. Brian and I hope to see you there! Have a day. :-|

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  • Problem installing Oracle 10g Express edition

    - by abhi
    I have installed Oracle 10g Express edition in Ubuntu 10.10 and it doesn't show or ask to give my password during installation. When I click on "start database" it gave the warning "Operation failed, abhi is not a member of 'dba' group." and when clink on "Run SQL command line" it shows /usr/lib/oracle/xe/app/oracle/product/10.2.0/server/bin/nls_lang.sh: 114: [[: not found When I click on "GOTO Database home page", it opens Mozilla's "Ubuntu Google search page". Can anyone help me get my Oracle to work or tell me how to remove that because it is also not getting removed. I tried all the commands that are given as suggestions by Ubuntu. Please help me because I don't want to format my Ubuntu.

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  • BlissControl Is a Settings Management Dashboard for Popular Social Networks

    - by Jason Fitzpatrick
    BlissControl is a simple web app that organizes the different settings menus of over a dozen social networks and services into a streamlined dashboard to help you change your profile pic, privacy settings, and more. Much like previously reviewed NotificationControl and MyPermissions (which help you check and set email notifications and app permissions, respectively), BlissControl also takes the very convoluted menus of web-apps and social media sites and makes them super easy to navigate. You can easily click right through the page you need on Facebook, Flickr, Twitter, and more–you’ll no longer need to visit each service and click through a maze of menus to get to the right place to change your password or swap your profile pic. BlissControl is simply a dashboard that directs you to the appropriate page within the service you already use–you never share your login credentials with BlissControl. Hit up the link below to take it for a spin. BlissControl [via AddictiveTips] How to Own Your Own Website (Even If You Can’t Build One) Pt 1 What’s the Difference Between Sleep and Hibernate in Windows? Screenshot Tour: XBMC 11 Eden Rocks Improved iOS Support, AirPlay, and Even a Custom XBMC OS

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  • Reporting Release History : Q1 2010 SP1 (version 4.0.10.421)

    What's NewReport Viewers NEW: Report Viewer for WPF Added zoom modes: Percents/Page Width/Full Page to the Silverlight ViewerTelerik Report WCF Service Added self-hosting capability on WCF service What's FixedReporting API OBSOLETE: Telerik.Reporting.Report.DataMember property; use ObjectDataSource as DataSource and set its DataMember instead. OBSOLETE: Telerik.Reporting.Table.DataMember property; use ObjectDataSource as DataSource and set its DataMember instead. OBSOLETE: Telerik.Reporting.Chart.DataMember...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • GWT: Generate more complete crawl error report

    - by Mike
    I'm a developer in charge of managing Webmasters and related issues (including correcting crawl errors) for dozens (hundreds, maybe?) of active sites and as part of my duties I create a report of every discrepancy, including all pages generating a 404 and all pages that link to those pages. Currently within Webmaster Tools I'm able to download a csv file of all pages with a 404 response, but I'm then having to manually click on every single one of those links and copy the "linked from" field to paste into my spreadsheet. This is extremely tedious and seems unnecessary; I would expect the ability to download all that data at once. I'm ultimately looking for the end result of one csv file that has every url with a 404, but also has every url that links to each one of them. Am I overlooking this functionality somewhere or does anyone have a good solution? Edit 1 (2/11/2013): Example of what the csv output looks like now: URL,Response Code,News Error,Detected,Category http://www.abcdef.com/123.php,404,,11/12/13,Not found http://www.abcdef.com/456.php,404,,11/12/13,Not found Which is great, but let's say 123.php has 5 pages that link to it. Now I have to duplicate that row in my spreadsheet 4 more times, then go into Webmasters, get all the url's that link to the page, and add that data to my spreadsheet. The output I would prefer: URL,Response Code,Linked From,News Error,Detected,Category http://www.abcdef.com/123.php,404,http://www.ghijkl.com/naughtypage1.php,,11/12/13,Not found http://www.abcdef.com/123.php,404,http://www.ghijkl.com/naughtypage2.php,,11/12/13,Not found http://www.abcdef.com/123.php,404,http://www.ghijkl.com/naughtypage3.php,,11/12/13,Not found http://www.abcdef.com/456.php,404,http://www.ghijkl.com/naughtypage1.php,,11/12/13,Not found http://www.abcdef.com/456.php,404,http://www.ghijkl.com/naughtypage2.php,,11/12/13,Not found http://www.abcdef.com/456.php,404,http://www.ghijkl.com/naughtypage3.php,,11/12/13,Not found Note the (hypothetical) addition of a "Linked From" column, as well as the fact there are only 2 unique URL's now (like before) but all of the "Linked To" pages are shown in one report. Edit 2 (2/12/2013): To clarify, my question is less about detecting and correcting 404's, but more about generating a report of what Google has listed as errors. Oftentimes, these errors aren't even valid anymore but I still need documentation to show that Google detected a problem and that problem is now fixed. Many of the "linked from" url's I find are actually outdated, cached resources. For example, I'll frequently see that the linked-from url is the sitemap, which is actually an old sitemap cached by Google that points to an old page. Neither the sitemap or old page exist, but they still appear in my crawl error reports because they are cached resources.

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  • How to set up an environment for android app development?

    - by The Dark Knight
    I have been researching for sometime now regarding the process to install android sdk and associated tools . After visiting Android Developers page, i first installed the android sdk and then installed eclipse plugins for my indigo version from the install softwares options.However, it is mentioned in the developers page : Download the Android SDK. Install the ADT plugin for Eclipse (if you’ll use the Eclipse IDE). Download the latest SDK tools and platforms using the SDK Manager. I have downloaded the sdk and installed the adt plugins for eclipse.I just need to point the eclipse towards the location of the sdk. However, i am stuck at the last step which is asking me to download the latest tools using the sdk manager. The manager interface pops up and i see a lot of options there. I don't know which ones i must select and install. If some one can help me out here and tell me which options to choose and install(if possible, with a screen shot), it will be very beneficial for me.

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  • Less Can Be More In E-Commerce

    - by Michael Hylton
    Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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  • Less Can Be More In E-Commerce

    - by Michael Hylton
    Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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  • When the obvious answer is obviously wrong

    - by John Paul Cook
    This post is about how simple math in T-SQL can produce undesirable results, but first we begin with a math quiz. Answer the following as quickly as possible: You just read pages 100-300 of a book. How many pages did you read? QUICKLY NOW! For those of you who answered 200 pages, I have a new question: Which page did you not read? There were 201 pages to read. If you read 200 pages, you skipped a page! What your answer be if I asked you how many pages did you read if you read pages 1-3? Three pages!...(read more)

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