What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014
- by Kathryn Perry
A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left)
Marketing—CX Central is your hub for all things Marketing related at
OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to
personalize the modern marketing journey to improve customer loyalty. We’re
hosting more than 60 breakout sessions, half of which will highlight customer
success stories from marquee brands including Bizo, Comcast, Dell, Epson, John
Deere, Lane Bryant, ReadyTalk and Shutterfly.
Moscone
West, Levels 2 and 3To learn more about how modern marketing works,
visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle
Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and
Responsys). You also can check out our stations for Vertical Marketing Best
Practices, the Markie Awards, and more!
CX Spotlight Sessions
“Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University
“Using Content Marketing to Impact Every Stage of the Buyer’s Journey,”
Jennifer Agustin, Bizo
“Expanding Your Marketing with Proven Testing and Optimization,” Brian
Border, Shutterfly and Matthew Balthazor, Epson
“Modern Marketing: The New Digital Dialogue,” Cory Treffiletti,
Oracle
A Special Marquee SessionDell’s Hayden Mugford will
speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.”
She will highlight how the organization built a digital ecosystem that supports
a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global
Marketing team worked with multiple partners to innovate integrations with
Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a
content management system (CMS) that enables 100 percent customized e-mails. The
program doubled average order values for nurtured contacts versus non-nurtured
and tripled open and click-through rates versus push e-mail.
It Wouldn’t Be an Oracle Marketing Cloud Event Without a
Party!We’re hosting CX Central Fest: a unique customer experience
specifically designed for attendees of CX Central. It will include a chance to
rock out at a private concert featuring Los Angeles indie electronic pop group,
Capital Cities! Join us Tuesday, September 30 from 7-9 p.m.
Other Oracle Marketing Cloud Session Highlights
Thought leadership by role
Exploring the benefits of moving to the Cloud
Product line roadmaps and innovations in Marketing
Technical deep dives for product lines within Marketing
Best practices and impactful business measurements
Solutions that are integrated across CX
Target AudienceSession content is geared toward
professionals in Marketing, Marketing Operations, Marketing Demand Generation,
Social: Chief Marketing Officers, Vice Presidents, Directors and Managers.
OutcomesCustomers attending Marketing—CX Central @
OpenWorld will be able to:
Gain insight into delivering consistent cross-channel marketing
Discover how to provide the right information to the right customer at the
right time and with the right channel
Get answers to burning questions and advice on business
challenges
Hear from other Oracle customers about recommended best practices to help
their organization move forward
Network and share ideas to help create a strategy for connecting with customers in better ways
Resources At a Glance
Register Now
Track Site—View Marketing Sessions
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Focus
on Session Doc
Downloadable
Justification Email
OpenWorld is a fabulous way for you to see all that Oracle
Marketing Cloud has to offer. Register today.
