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• 503.1 Service Unavailable Error Resolution

  - by Lee Brandt

  I was having a hell of a time tonight with my IIS on my development laptop. I don’t remember doing anything to change the IIS settings. I don’t use IIS that much on my dev machine. Usually Cassini is enough for testing my development efforts but tonight I needed to replicate a problem that seems to stem from x86 v x64 mismatch, so I went to create an IIS site pointed to my dev folder. When I did, I got a “503.1 Service Unavailable Error”. First thing I did is go over all my setting to make sure I didn’t screw something up when I set up the site. It was pointing to the right place, and the app pool settings seemed to be alright. However, when I got the 503.1 error and went back to my app pool list, I saw that the app pool I was using was stopped again. I must’ve started and ran it a dozen times to verify that I wasn’t seeing things. After having a colleague look at it and not finding an answer, I started poking around Google. I cam across a post from Phil Haack about the same error. His fix was not mine, however. When I ran his command on the CLI, I didn’t see the reserved routes for HTTP.SYS there. Finally, I looked in the event viewer (where I should have looked as soon as I saw that my app pool was stopping) and saw an error in there. For the IIS-W3SVC-WP Source I saw: The worker process for application pool 'DefaultAppPool' encountered an error 'Cannot read configuration file due to insufficient permissions ' trying to read configuration data from file '\\?\C:\Windows\Microsoft.NET\Framework64\v4.0.30319\CONFIG\machine.config', line number '0'. The data field contains the error code. So I went to that path and saw a little lock on the file icon. I opened up the security tab for file properties and saw that I was missing the IIS_IUSRS group. On a machine that was working correctly, I verified that it indeed had the IIS_IUSRS group set to Read and Read & Execute allowed. So I set mine up the same and voila! Hopefully this helps somebody else, too.

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• To Serve Man?

  - by Dave Convery

  Since the announcement of Windows 8 and its 'Metro' interface, the .NET community has wondered if the skills they've spent so long developing might be swept aside,in favour of HTML5 and JavaScript. Mercifully, that only seems to be true of SilverLight (as Simon Cooper points out), but it did leave me thinking how easy it is to impose a technology upon people without directly serving their needs. Case in point: QR codes. Once, probably, benign in purpose, they seem to have become a marketer's tool for determining when someone has engaged with an advert in the real world, with the same certainty as is possible online. Nobody really wants to use QR codes - it's far too much hassle. But advertisers want that data - they want to know that someone actually read their billboard / poster / cereal box, and so this flawed technology is suddenly everywhere, providing little to no value to the people who are actually meant to use it. What about 3D cinema? Profits from the film industry have been steadily increasing throughout the period that digital piracy and mass sharing has been possible, yet the industry cinema chains have forced 3D films upon a broadly uninterested audience, as a way of providing more purpose to going to a cinema, rather than watching it at home. Despite advances in digital projection, 3D cinema is scarcely more immersive to us than were William Castle's hoary old tricks of skeletons on wires and buzzing chairs were to our grandparents. iTunes - originally just a piece of software that catalogued and ripped music for you, but which is now multi-purpose bloatware; a massive, system-hogging behemoth. If it was being built for the people that used it, it would have been split into three or more separate pieces of software long ago. But as bloatware, it serves Apple primarily rather than us, stuffed with Music, Video, Various stores and phone / iPad management all bolted into one. Why? It's because, that way, you're more likely to bump into something you want to buy. You can't even buy a new laptop without finding that a significant chunk of your hard drive has been sold to 'select partners' - advertisers, suppliers of virus-busting software, and endless bloatware-flogging pop-ups that make using a new laptop without reformatting the hard drive like stepping back in time. The product you want is not the one you paid for. This is without even looking at services like Facebook and Klout, who provide a notional service with the intention of slurping up as much data about you as possible (in Klout's case, whether you create an account with them or not). What technologies do you find annoying or intrusive, and who benefits from keeping them around?

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• Keybindings for individual letter keys (not modifier-combinations) on a GtkTextView widget (Gtk3 and PyGI)

  - by monotasker

  I've been able to set several keybord shortcuts for a GtkTextView and a GtkTextEntry using the new css provider system. I'm finding, though, that I only seem to be able to establish keybindings for combinations including a modifier key. The widget doesn't respond to any bindings I set up that use: the delete key the escape key individual letter or punctuation keys alone Here's the code where I set up the css provider for the keybindings: #set up style context keys = Gtk.CssProvider() keys.load_from_path(os.path.join(data_path, 'keybindings.css')) #set up style contexts and css providers widgets = {'window': self.window, 'vbox': self.vbox, 'toolbar': self.toolbar, 'search_entry': self.search_entry, 'paned': self.paned, 'notelist_treeview': self.notelist_treeview, 'notelist_window': self.notelist_window, 'notetext_window': self.notetext_window, 'editor': self.editor, 'statusbar': self.statusbar } for l, w in widgets.iteritems(): w.get_style_context().add_provider(keys, Gtk.STYLE_PROVIDER_PRIORITY_USER) Then in keybindings.css this is an example of what works: @binding-set gtk-vi-text-view { bind "<ctrl>b" { "move-cursor" (display-lines, -5, 0) }; /* 5 lines up */ bind "<ctrl>k" { "move-cursor" (display-lines, -1, 0) }; /* down */ bind "<ctrl>j" { "move-cursor" (display-lines, 1, 0) }; /* up */ } Part of what I'm trying to do is just add proper delete-key function to the text widgets (right now the delete key does nothing at all). So if I add a binding like one of these, nothing happens: bind "Delete" { "delete-selection" () }; bind "Delete" { "delete-from-cursor" (chars, 1) }; The other part of what I want to do is more elaborate. I want to set up something like Vim's command and visual modes. So at the moment I'm just playing around with (a) setting the widget to editable=false by hitting the esc key; and (b) using homerow letters to move the cursor (as a proof-of-concept exercise). So far there's no response from the escape key or from the letter keys, even though the bindings work when I apply them to modifier-key combinations. For example, I do this in the css for the text-widget: bind "j" { "move-cursor" (display-lines, 1, 0) }; /* down */ bind "k" { "move-cursor" (display-lines, -1, 0) }; /* up */ bind "l" { "move-cursor" (logical-positions, 1, 0) }; /* right */ bind "h" { "move-cursor" (logical-positions, -1, 0) }; /* left */ but none of these bindings does anything, even if other bindings in the same set are respected. What's especially odd is that the vim-like movement bindings above are respected when I attach them to a GtkTreeView widget for navigating the tree-view options: @binding-set gtk-vi-tree-view { bind "j" { "move-cursor" (display-lines, 1) }; /* selection down */ bind "k" { "move-cursor" (display-lines, -1) }; /* selection up */ } So it seems like there are limitations or overrides of some kind on keybindings for the TextView widget (and for the del key?), but I can't find documentation of anything like that. Are these just things that can't be done with the css providers? If so, what are my alternatives for non-modified keybindings? Thanks.

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• 3rd Party Tools: dbForge Studio for SQL Server

  - by Greg Low

  I've been taking a look at some of the 3rd party tools for SQL Server. Today, I looked at DBForge Studio for SQL Server from the team at DevArt. Installation was smooth. I did find it odd that it defaults to SQL authentication, not to Windows but either works fine. I like the way they have followed the SQL Server Management Studio visual layout. That will make the product familiar to existing SQL Server Management Studio users. I was keen to see what the database diagram tools are like. I found that the layouts generated where quite good, and certainly superior to the built-in SQL Server ones in SSMS. I didn't find any easy way to just add all tables to the diagram though. (That might just be me). One thing I did like was that it doesn't get confused when you have role playing dimensions. Multiple foreign key relationships between two tables display sensibly, unlike with the standard SQL Server version. It was pleasing to see a printing option in the diagramming tool. I found the database comparison tool worked quite well. There are a few UI things that surprised me (like when you add a new connection to a database, it doesn't select the one you just added by default) but generally it just worked as advertised, and the code that was generated looked ok. I used the SQL query editor and found the code formatting to be quite fast and while I didn't mind the style that it used by default, it wasn't obvious to me how to change the format. In Tools/Options I found things that talked about Profiles but I wasn't sure if that's what I needed. The help file pointed me in the right direction and I created a new profile. It's a bit odd that when you create a new profile, that it doesn't put you straight into editing the profile. At first I didn't know what I'd done. But as soon as I chose to edit it, I found that a very good range of options were available. When entering SQL code, the code completion options are quick but even though they are quite complete, one of the real challenges is in making them useful. Note in the following that while the options shown are correct, none are actually helpful: The Query Profiler seemed to work quite well. I keep wondering when the version supplied with SQL Server will ever have options like finding the most expensive operators, etc. Now that it's deprecated, perhaps never but it's great to see the third party options like this one and like SQL Sentry's Plan Explorer having this functionality. I didn't do much with the reporting options as I use SQL Server Reporting Services. Overall, I was quite impressed with this product and given they have a free trial available, I think it's worth your time taking a look at it.

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• Networking Guidelines

  - by ACShorten

  One of the things I have noticed in my years in IT is the changes in networking. In the past networking was pretty simple with the host name and name resolution (via DNS) being pretty simple. Some sites still use this simple networking setup. These days, more complex name resolution, proxies, firewalls, demarcation nd virtualization, can make networking more complex. This can cause issues when installing products with in built networking that can frustrate even seasoned veterans. I have put together a few basic guidelines to hopefully help along with product installation and getting a product to operate in a somewhat complex network setup. All the components of the product (including the infrastructure) need to communicate via a network (even it is within a local machine/host). Ensure any host names referred to within configuration files are accessible via your networking setup. This may mean defining the hosts to the machines, to the DNS for name resolution and even your firewall to allow machines to communicate within your network. Make sure the ports used for any of the infrastructure are accessible (even through your firewall) and are unique within the host. Host duplication can cause the product to fail on startup as the port is already in use. If there are still issues, consider using localhost as your host name. I have used this in so many situations that I tend to use it now as a default anytime I install anything myself. Most Oracle products suggest to use localhost when using dynamic host or dynamic IP addresses and this is no different for the Oracle Utilities Application Framework. If you do use localhost then installing a Loopback Adapter for the operating system is recommended to force networking to a minimum. Usually localhost resolves to 127.0.0.1. When using multiple network connections, especially in a virtualized environment, ensure the host and ports used are relevent for the network cards you have setup. One of the common issues is finding the product is using a vierualized network card only to find that it is not setup for correct networking. If you are using the batch component, do not forget to ensure that the multicast protocol is enabled on your host and that the multicast address and port number specified are valid and accessible from all machines in the batch cluster (if clustering used). The same advice applies if you are using unicast where each host/port combination should be accessible. Hopefully these basic networking recommendations will help minimize any networking issues you might encounter.

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• Web Experience Management: Segmentation & Targeting - Chalk Talk with John

  - by Michael Snow

  Today's post comes from our WebCenter friend, John Brunswick.  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Having trouble getting your arms around the differences between Web Content Management (WCM) and Web Experience Management (WEM)?  Told through story, the video below outlines the differences in an easy to understand manner. By following the journey of Mr. and Mrs. Smith on their adventure to find the best amusement park in two neighboring towns, we can clearly see what an impact context and relevancy play in our decision making within online channels.  Just as when we search to connect with the best products and services for our needs, the Smiths have their grandchildren coming to visit next week and finding the best park is essential to guarantee a great family vacation.  One town effectively Segments and Targets visitors to enhance their experience, reducing the effort needed to learn about their park. Have a look below to join the Smiths in their search.    Learn MORE about how you might measure up: Deliver Engaging Digital Experiences Drive Digital Marketing SuccessAccess Free Assessment Tool

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• ALSA samples capture: cannot open device

  - by Randagio

  I'm quite new to Linux (Lubuntu 12.04 for sake of precision) and ALSA programming at all. I'm trying to write a C program to capture audio from internal PC microphone for processing it. So as first step I google a bit and I found this article for capturing audio samples A tutorial on using the ALSA Audio API but when I compile it and execute it with: ./capture "default" or ./capture "hw:0,0" and all the possible variants on theme it always raises the error: cannot open device hw:0,0 (no such file or directory). So the issue is: what is the name of the mic audio device to pass as parameter to record the audio from mic ? The mic is working ok because the Sound Recorder program records sounds perfectly and I can playback them. The output of the aplay -l is the following : **** List of PLAYBACK Hardware Devices **** card 0: I82801DBICH4 [Intel 82801DB-ICH4], device 0: Intel ICH [Intel 82801DB-ICH4] Subdevices: 1/1 Subdevice #0: subdevice #0 card 0: I82801DBICH4 [Intel 82801DB-ICH4], device 4: Intel ICH - IEC958 [Intel 82801DB-ICH4 - IEC958] Subdevices: 1/1 Subdevice #0: subdevice #0 and this is the amixer output (cut) Simple mixer control 'Master',0 Capabilities: pvolume pswitch penum Playback channels: Front Left - Front Right Limits: Playback 0 - 31 Mono: Front Left: Playback 31 [100%] [0.00dB] [on] Front Right: Playback 31 [100%] [0.00dB] [on] Simple mixer control 'Master Mono',0 Capabilities: pvolume pvolume-joined pswitch pswitch-joined penum Playback channels: Mono Limits: Playback 0 - 31 Mono: Playback 4 [13%] [-40.50dB] [on] Simple mixer control 'PCM',0 Capabilities: pvolume pswitch penum Playback channels: Front Left - Front Right Limits: Playback 0 - 31 Mono: Front Left: Playback 31 [100%] [12.00dB] [on] Front Right: Playback 31 [100%] [12.00dB] [on] Simple mixer control 'CD',0 Capabilities: pvolume pswitch cswitch cswitch-exclusive penum Capture exclusive group: 0 Playback channels: Front Left - Front Right Capture channels: Front Left - Front Right Limits: Playback 0 - 31 Front Left: Playback 0 [0%] [-34.50dB] [off] Capture [off] Front Right: Playback 0 [0%] [-34.50dB] [off] Capture [off] Simple mixer control 'Mic',0 Capabilities: pvolume pvolume-joined pswitch pswitch-joined cswitch cswitch-exclusive penum Capture exclusive group: 0 Playback channels: Mono Capture channels: Front Left - Front Right Limits: Playback 0 - 31 Mono: Playback 22 [71%] [-1.50dB] [on] Front Left: Capture [on] Front Right: Capture [on] Simple mixer control 'Mic Boost (+20dB)',0 Capabilities: pswitch pswitch-joined penum Playback channels: Mono Mono: Playback [off] Simple mixer control 'Mic Select',0 Capabilities: enum Items: 'Mic1' 'Mic2' Item0: 'Mic1' Simple mixer control 'Stereo Mic',0 Capabilities: pswitch pswitch-joined penum Playback channels: Mono Mono: Playback [off] so for aplay it seems I have no recording device, but for amixer I've got the mic, a mic boost and mic stereo as well with all those gorgeous stuffs on their place !!. If so, how could my Sound Recorder record the audio without any problem at all ?!?! For sure I'm giving the wrong device name to the command line for capturing audio but I'm loosing the hope for finding the correct one ! Please help....before I tear my hair out !!!

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• Desktop Fun: Runic Style Fonts

  - by Asian Angel

  Most of the time regular fonts are just what you need for documents, invitations, or adding text to images. But what if you are in the mood for something unusual or unique to add that perfect touch? If you like older runic style writing, then enjoy finding some new favorites for your collection with our Runic Style Fonts collection. Temple photo by ShinyShiny. Note: To manage the fonts on your Windows 7, Vista, & XP systems see our article here. The Runic Style Fonts Sable Download Worn Manuscript Download JSL Ancient Download Antropos Download Cave Gyrl Download The Roman Runes Alliance Download Ancient Geek Download Troll Download Runish Quill MK *includes two font types Download DS RUNEnglish 2 Download Runes Written *includes two font types Download Wolves And Ravens Download Art Greco Download Dalek Download Glagolitic AOE Download Linear B Download Cartouche Download Greywolf Glyphs *includes 62 individual characters Note: This group represents A – Z in all capital letters. Note: This group represents A – Z in all lower case letters. Note: This group represents the numbers 0 – 9. Download Africain *includes 62 individual characters Note: This group represents A – Z in all capital letters. Note: This group represents A – Z in all lower case letters. Note: This group represents the numbers 0 – 9. Download Cave Writings *includes 52 individual characters Note: This group represents A – Z in all capital letters. Note: This group represents A – Z in all lower case letters. Download For more great ways to customize your computer be certain to look through our Desktop Fun section. Latest Features How-To Geek ETC HTG Projects: How to Create Your Own Custom Papercraft Toy How to Combine Rescue Disks to Create the Ultimate Windows Repair Disk What is Camera Raw, and Why Would a Professional Prefer it to JPG? The How-To Geek Guide to Audio Editing: The Basics How To Boot 10 Different Live CDs From 1 USB Flash Drive The 20 Best How-To Geek Linux Articles of 2010 Five Sleek Audi R8 Car Themes for Chrome and Iron MS Notepad Replacement Metapad Returns with a New Beta Version Spybot Search and Destroy Now Available as a Portable App (PortableApps.com) ShapeShifter: What Are Dreams? [Video] This Computer Runs on Geek Power Wallpaper Bones, Clocks, and Counters; A Look at the First 35,000 Years of Computing

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• Web.NET: A Brief Retrospective

  - by Chris Massey

  It’s been several weeks since I had the pleasure of visiting Milan, and joining 150 enthusiastic web developers for a day of server-side frameworks and JavaScript. Lucky for me, I keep good notes. Overall the day went smoothly, with some solid logistics and very attentiveorganizerss, and an impressively diverse audience drawn by the fact that the event was ambitiously run in English. This was great in that it drew a truly pan-European audience (11 countries were represented on the day, and at least 1 visa had to be procured to get someone there!) It was trouble because, in some cases, it pushed speakers outside their comfort zone. Thankfully, despite a slightly rocky start, every session I attended was very well presented, and the consensus on the day was that the speakers were excellent. While I felt that a lot of the speakers had more that they wanted to cover, the topics were well-chosen, every room constantly had a stack of people in it, and all the sessions were pleasingly focused on code & demos. For all that the language barriers occasionally made networking a little challenging,organizerss Simone & Ugo nailed the logistics. Registration was slick, lunch was plentiful, and session management was great. The very generous Rui was kind enough to showcase a short video about Glimpse in his session, which seemed to go down well (Although the audio in the rooms was a little under-powered). Because I think you might need a mid-week chuckle, here are some out-takes.: And lets not forget the Hackathon. The idea was what having just learned about a stack of interesting technologies, attendees could spend an evening (fuelled by pizza and some good Github beer) hacking something together using them. Unfortunately, after a (great)10-hour day, and in many cases facing international travel in the morning, many of the attendees headed straight for their hotel rooms. This idea could work so beautifully, and I’m excited to see how it pans out in 2013. On top of the slick sessions, getting to finally meet Ugo and Simone in the flesh as a pleasure, as was the serendipitous introduction to the most excellent Rui. They’re all fantastic guys who are passionate about the web, and I’m looking forward to finding opportunities to work with them. Simone & Ugo put on a great event, and I’m excited to see what they do next year.

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• What tools exist for assessing an organisation's development capability?

  - by Eric Smith

  I have a bit of a challenge at work at the moment. Presently (and in fact, for some time now), we have been experiencing the following problems with some in-house maintained applications: Defects (sometimes quite serious) being released into production; The Customer (that is, the relevant business unit) perpetually changing their minds (or appearing to do so) about what issue to work on next; A situation where everyone seems to be in a "fire-fighting" mode a lot of the time; Development staff responding to operational requests from business users; ("operational" here means something that needs to be done in order to continue with business, or perhaps just to make a business user's life a little less painful, as opposed to fixing a bug in the application, or enhancing the application); Now I'm sure this doesn't sound particularly new or surprising to most of the participants on this Q&A site and no prizes for identifying the "usual suspects" when it comes to root causes. My challenge is that I have to persuade the higher-ups to do uncomfortable things in order to address all of this. The folk I need to persuade come from a mixture of the following two cultures: Accounting; IT Infrastructure. I have therefore opted for a strategy that draws from things with-which folk from such a culture would be most comfortable (at least, in my estimation), namely: numbers and tangibles. Of course modern development practitioners know all too well that this sort of thing isn't easily solved using an analytical mindset (some would argue that that mindset is, in fact, entirely inappropriate). Never-the-less, this is the dichotomy with-which I am faced, so that's the stake that I've put in the ground. I would like to be able to do research and use the outputs to present findings in the form of metrics and measures. I am finding it quite difficult, though, to find an agreed-upon methodology and set of templates for assessing an organisations development capability--the only thing that seems applicable is the Software Engineering Institute's Capability Maturity Model. The latter, however, seems dated and even then rather vague. So, the question is: Do any tools or methodologies (free or commercial) exist that would assist me in completing this assessment?

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• Code review recommendations and Code Smells

  - by Michael Freidgeim

  Some time ago Twitter told that I am similar to Boris Lipschitz . Indeed he is also .Net programmer from Russia living in Australia. I‘ve read his list of Code Review points and found them quite comprehensive. A few points  were not clear for me, and it forced me for a further reading.In particular the statement “Exception should not be used to return a status or an error code.” wasn’t fully clear for me, because sometimes we store an exception as an object with all error details and I believe it’s a valid approach. However I agree that throwing exceptions should be avoided, if you expect to return error as a part of a normal flow. Related link: http://codeutopia.net/blog/2010/03/11/should-a-failed-function-return-a-value-or-throw-an-exception/ Another point slightly puzzled me“If Thread.Sleep() is used, can it be replaced with something else, ei Timer, AutoResetEvent, etc” . I believe, that there are very rare cases, when anyone using Thread.Sleep in any production code. Usually it is used in mocks and prototypes.I had to look further to clarify “Dependency injection is used instead of Service Location pattern”.Even most of articles has some preferences to Dependency injection, there are also advantages to use Service Location. E.g see http://geekswithblogs.net/KyleBurns/archive/2012/04/27/dependency-injection-vs.-service-locator.aspx. http://www.cookcomputing.com/blog/archives/000587.html  refers to Concluding Thoughts of Martin Fowler The choice between Service Locator and Dependency Injection is less important than the principle of separating service configuration from the use of services within an applicationThe post had a link to excellent article Code Smells of Jeff Atwood, but the statement, that “code should not pass a review if it violates any of the  code smells” sound too strict for my environment. In particular, I disagree with “Dead Code” recommendation “Ruthlessly delete code that isn't being used. That's why we have source control systems!”. If there is a chance that not used code will be required in a future, it is convenient to keep it as commented or #if/#endif blocks with appropriate explanation, why it could be required in the future. TFS is a good source control system, but context search in source code of current solution is much easier than finding something in the previous versions of the code.I also found a link to a good book “Clean Code.A.Handbook.of.Agile.Software”

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• SQL – What ACID stands in the Database? – Contest to Win 24 Amazon Gift Cards and Joes 2 Pros 2012 Kit

  - by Pinal Dave

  We love puzzles. One of the brain’s main task is to solve puzzles. Sometime puzzles are very complicated (e.g Solving Rubik Cube or Sodoku)  and sometimes the puzzles are very simple (multiplying 4 by 8 or finding the shortest route while driving). It is always to solve puzzle and it creates an experience which humans are not able to forget easily. The best puzzles are the one where one has to do multiple things to reach to the final goal. Let us do something similar today. We will have a contest where you can participate and win something interesting. Contest This contest have two parts. Question 1: What ACID stands in the Database? This question seems very easy but here is the twist. Your answer should explain minimum one of the properties of the ACID in detail. If you wish you can explain all the four properties of the ACID but to qualify you need to explain minimum of the one properties. Question 2: What is the size of the installation file of NuoDB for any specific platform. You can answer this question following format – NuoDB installation file is of size __ MB for ___ Platform. Click on the Download the Link and download your installation file for NuoDB. You can post figure out the file size from the properties of the file. We have exciting content prizes for the winners. Prizes 1) 24 Amazon Gift Cards of USD 10 for next 24 hours. One card at every hour. (Open anywhere in the world) 2) One grand winner will get Joes 2 Pros SQL Server 2012 Training Kit worth USD 249. (Open where Amazon ship books). Amazon | 1 | 2 | 3 | 4 | 5  Rules The contest will be open till July 21, 2013. All the valid comments will be hidden till the result is announced. The winners will be announced on July 24, 2013. Hint: Download NuoDB  Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Puzzle, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• links for 2011-03-17

  - by Bob Rhubart

  Siba Prasad: Oracle Database on Amazon RDSg Siba Prasad share an analysis of the pros and cons. (tags: oracle database cloud amazon) LIVE WEBCAST March 24 2pm PT- Why Switch from Red Hat and SUSE Linux to Oracle Linux? (Oracle's Linux Blog) Featuring Oracle's Monica Kumar, Sr.Director of Linux, Oracle VM and MySQL and Avi Miller, Principal Sales Consultant, Linux and Virtualization. (tags: oracle linux) Webcast: IBM SOA vs. Oracle SOA, March 24, 1pm ET / 10am PT Maneesh Joshi and Bruce Tierney guide you to a solid understanding of the differences between the Oracle and IBM approach to comprehensive SOA. (tags: oracle soa bpm) Finding the Right Solution to Source and Manage Your Contractors (PeopleSoft Apps Strategy) "Talent has become a primary competitive advantage for most organizations. Contingent labor offers talent on flexible terms; it offers the ability to scale up operations, close skill gaps, and manage risk in the process of delivering services." - Mark Rosenberg (tags: oracle peoplesoft enterprisearchitecture) Oracle Business Intelligence Customers: Have Your Voice Heard in the "2011Wisdom of the Crowds Business Intelligence Market Survey" (BI & Analytics Pulse) "The Wisdom of the Crowds survey combines social media, crowd sourcing, and good old fashioned market research to provide vendors and customers alike an unvarnished and insightful snap shot of what's top of mind with business intelligence professionals." (tags: oracle businessintelligence) Martin Bach: Troubleshooting Grid Infrastructure startup Martin Bach hunts down the problem that caused one of his blades to reboot after an EXT3 journal error. (tags: oracle grid rac) Oracle WebCenter: Social Networking & Collaboration (Oracle Enterprise 2.0 Blog) Kelley Ruppel with information on "how the new release of Oracle WebCenter provides unprecedented Social Networking and Collaboration." (tags: oracle webcenter enterprise2.0 collaboration) VirtaThon: 100% Virtual Java/Oracle/MySQL Conference! | Bex Huff "The goal is simple," says Oracle ACE Director Bex Huff. "Because it's all online, the conference is very cheap. Pricing is not yet announced... but it should be around $300. Also, unlike other conferences, every speaker gets paid a small fee depending on the popularity of his or her session." (tags: oracle oracleace java mysqql) Griffiths Waite Blog: BPM 11g PS3 GW's Ian Heathcock shares a link to "a most interesting article on Oracle's recent release discussing the new features and how PS3 adds value  to the whole SOA message." (tags: oracle soa) The Buttso Blathers: Tutorial: JSF 2.0 and JPA 2.0 with WebLogic Server using NetBeans Should you take application architecture advice from a man named Buttso? In this case, yes. (tags: oracle jsf jpa weblogic) Setting-up a High Available Tuned SOA Environment Middleware Magic (tags: ping.fm) How to Configure Weblogic Messaging Bridge with JBoss Middleware Magic (tags: ping.fm Weblogic JBoss) Richard Veryard on Architecture: Emergent Architecture (tags: ping.fm entarch emergence)

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• 24HOP gets off to a good start

  - by Rob Farley

  Session 11 is on as I write this – Ami Levin presenting about Primary Keys. It’s a good session. But actually, they’ve all been excellent so far, not just Ami’s. I’ve heard only good things about the content. So if you’re reading this and 24HOP is still on, then tune in and take part. If it’s finished, get yourself over to http://sqlpass.org/24hours and see if the sessions have been made available on-demand. Yes – you should be able to watch the sessions when you want to for a year. Watching live is best, because you can ask questions and have them answered during the session, but if there are ones you just couldn’t make, then watching them on-demand is a good option. Numbers have been “not bad”. At the moment it’s still the middle of the night for most Americans – about 6:30am in New York, and yet we’ve had well over a hundred at all the sessions so far, getting up to well over 300 for some sessions. And when I look through the list of names, I see a bunch of names that suggest we’re reaching people from all around the world. I’m seriously looking forward to seeing the stats about which countries have been represented in the audiences. There have been a few comments about the platform. Everyone seems to consider IBTalk an improvement on LiveMeeting, but the closed captioning has met a mixed reception. Some people are loving it, whereas other people are finding the translations leave quite a bit of space for improvement. If you have feedback on this, please feel free to drop me an email (my name with an underscore at hotmail.com, or with a dot at sqlpass.org should reach me just fine, or Twitter, etc). I don’t know how many of the sessions I’ll get to watch overnight – but I’m looking forward to seeing how things go as the day progresses. Big thanks to everyone who’s involved – the sponsors, PASS HQ team and the IBTalk folk who have stayed up overnight to facilitate, plus the moderators, the people doing the live captioning, and of course the speakers and attendees. I love how the SQL Community gets behind things like this. Earlier, the Adelaide SQL Server User Group gathered and watched Denny Lee’s session on BigData, and everyone in the group agreed that it worked really well. I took a picture of our cinema room, although you could only see a small section of the audience. @rob_farley

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• PowerShell - grabbing values out of the registry and running them

  - by Rob Farley

  So I closed an application that runs when Windows starts up, but it doesn’t have a Start Menu entry, and I was trying to find it. Ok, I could’ve run regedit.exe, navigated through the tree and found the list of things that run when Windows starts up, but I thought I’d use PowerShell instead. PowerShell presents the registry as if it’s a volume on a disk, and you can navigate around it using commands like cd and dir. It wasn’t hard to find the folder I knew I was after – tab completion (starting the word and then hitting the Tab key) was a friend here. But unfortunately dir doesn’t list values, only subkeys (which look like folders). PS C:\Windows\system32> dir HKLM:\SOFTWARE\Microsoft\Windows\CurrentVersion\Run PS C:\Windows\system32> Instead, I needed to use Get-Item to fetch the ‘Run’ key, and use its Property property. This listed the values in there for me, as an array of strings (I could work this out using Get-Member). PS C:\Windows\system32> (Get-Item HKLM:\SOFTWARE\Microsoft\Windows\CurrentVersion\Run).Property QuickSet SynTPEnh Zune Launcher PS C:\Windows\system32> Ok, so the thing I wanted wasn’t in there (an app called PureText, whicih lets me Paste As Text using Windows+V). That’s ok – a simple change to use HKCU instead of HKLM (Current User instead of Local Machine), and I found it. Now to fetch the details of the application itself, using the RegistryKey method GetValue PS C:\Windows\system32> (Get-Item HKCU:\SOFTWARE\Microsoft\Windows\CurrentVersion\Run).GetValue('PureText') "C:\Users\Rob\Utilities\PureText.exe" PS C:\Windows\system32> And finally, surrounding it in a bit of code to execute that command. That needs an ampersand and the Invoke-Expression cmdlet. PS C:\Windows\system32> '& ' + (Get-Item HKCU:\SOFTWARE\Microsoft\Windows\CurrentVersion\Run).GetValue('PureText') | Invoke-Expression A simple bit of exploring PowerShell which will makes for a much easier way of finding and running those apps which start with Windows.

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• Do you care about your Oracle System Support experience?

  - by user12244613

  It has been a while since I blogged about Systems Support within Oracle. I want to take this opportunity to raise awareness of how Oracle is communicating out to its systems customers. Previously every item to be communicated was sent independently via an email message however, not all messages appear to be being getting the attention they require. In an effort to ensure Oracle is reaching all of our Sun and Oracle System customers, we have created the Oracle Systems Support Newsletter. This monthly newsletter will have a summary of customer support relevant information for you to use and will cover topics that impact your support experience. For example: 1. Did you know that sending explorer content to email addresses with @sun.com is going away soon? For more information, review the Document 1362484.1 2. Are you an Auto Service Request (ASR) user? If yes, here are the latest changes: · ASR Manager accepts My Oracle Support User Name (email address) and password. [Doc ID 1345484.1] · ASR IP Address for secure file transfer has changed [Doc ID 1338575.1] · ASR No Heartbeat Status - Find out how to resolve [Doc ID 1346328.1] 3. Did you notice we have changed the Service Request options for Hardware and introduced a new problem category called “Automated Diagnosis”? This service streamlines the data you send in and then automatically provides an update of known issues found in your My Oracle Support Service Request. This feature also fast tracks hardware failures by sending parts as soon as the data is analyzed. Have you used this new feature? If yes tell us about it – take the 5minute survey 4. Are you being proactive or are you still ‘fire fighting’ in the reactive mode? If you are being proactive for your Oracle System products you might have used Oracle Sun System Analysis. Did you finding this helpful? Can we improve it? You tell us, take the 5minute survey 5. Are you aware that if you attach files to your Service Request it enables the support engineer to start work straight away? For a summary of products and files review the Newsletter. 6. Are you struggling to find patches or firmware or product downloads? If yes, these types of issues are all addressed in the Newsletter. If this is the type of information you want to know about each month, then take time to read the Newsletter link and bookmark it in My Oracle Support so you can stay informed. Thanks for your time.

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• Creating a Strong Bridge to the Post PC World

  - by Webgui

  Moving from location to location requires strong roads.  When crossing a barrier though, like a body of water or valley, we are required to build a strong bridge to get us from point A to point B in a way that is fast, safe, and easy.Yet we are not talking here about driving a car or riding a bus.  As we in the computing world are evidencing the move to the post-PC era, modernizing and migrating legacy applications to harness the power of HTML5 web, cloud and mobile is one of the most difficult challenges enterprises have faced.  Constant technological changes have weakened the business value of legacy systems, which have been developed over the years through huge investments.  There are several risks of course in this move.  Do you choose to simply rewrite code of legacy apps and transform them to HTML5 one by one?  This is quite expensive (according to research firm Gartner, the cost is $6 - $26 per line of code).  Of course, the pace of the rewriting process is very slow – around 170 lines per day for each developer – which slows down business productivity in a world in which no organization can afford to fall behind.  Other questions include whether the new cloud-based apps will have the same functionality as the trusted applications that worked for you for years.  How will the user experience be affected?  And of course, what about data security?  So we are faced with the challenge of building a sturdy bridge to stabilize our move in order to allow us to confidently and easily move our legacy applications into the post-PC era.   We at Gizmox are excited to release the first downloadable Community Technology Preview (CTP) of our Instant CloudMove Transposition Studio.Developers: To download the tool, and try it out for yourself, please visit http://www.visualwebgui.com/download.aspx.The CTP is the first and only tool-based solution allowing any Microsoft Visual Studio developer to extend VB6 and .NET enterprise client/server applications into HTML5 web, cloud and mobile applications, including the ability to upgrade their code and UI while doing so.   It is the only solution to fully replicate enterprise desktop applications behavior in the post-PC era.  With Instant CloudMove, the transposed application is available on any mobile or tablet device, browser and across any client operating system. Moreover, the extended application logic and data remains on the server behind the fire-wall and therefore the application’s front end is secured-by-design.   We would love for you to try out the tool for yourselves and let us know what you think.  How are you finding the move?

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• PMI South Florida Job Fair 2010

  - by Sam Abraham

  The South Florida Chapter of the Project Management Institute is planning a Job Fair slated for September 2010. This year has seen a significant improvement in the job market with many surveyed companies indicating their intention to add temporary or permanent staff to their workforce in the near future.   The Job Fair Initiative fits well within the chapter's message and goal for this year: "Exercising Social Responsibility" - Our responsibility as PMI volunteers at all levels towards our members and surrounding community.   Our Free-to-members Annual Job Fair will play an important role in connecting Recruiters, Exhibitors and Job Seekers together thereby helping hiring companies gain access to a large talent pool at an affordable cost (Totally free in certain cases, details to be revealed once finalized) while giving job seekers centralized access to many reputable hiring companies in the South Florida area.   My involvement in the 2010 Job Fair started with a good conversation I had with Bernie Saenz, President and CEO of the South Florida PMI Chapter, in a networking event a few months ago. I had approached him with a few ideas in line with his goal to serve the community and our members given today's difficult economic climate. Bernie indicated that the Project Manager for the 2010 Job Fair had just been appointed and invited me to participate in this important initiative as a member of her team. I simply couldn't resist and gladly accepted the invitation.   I chose an initial role as Recruiter Relations Lead which entails developing documentation and timelines for our project plan with regards to Recruiter Engagement as well as reaching out to recruiting companies to meet target representation at the Job Fair.   Being heavily involved in the local Technical community has afforded me the privilege of coming in contact with many reputable Technology Recruiting companies. (As a matter of fact, I already have 2 interested very reputable IT recruiting firms willing to join us at the fair)   The excitement for me however will be finding and reaching out to recruiters in areas of Project Management and Leadership that I might not have been exposed to before including Finance, Healthcare and Marketing, to name a few.   Keep an eye in the upcoming few weeks for official announcements on the PMI South Florida Job Fair 2010.   Environment.Exit(0);   -Sam Abraham Site Director - West Palm Beach .Net User Group Recruiter Relations Lead - PMI South Florida Job Fair 2010 Project Lead - Mentoring Programs- PMI South Florida

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• Full disk encryption with seperate boot and encrypted keyfile storage: Two-Form Authentication

  - by Cain

  I am trying to setup true Full Disk encryption with two-form authentication on 12.04 and can not find out how to call a keyfile for the encrypted root out of another encrypted partition. All documentation or questions I am finding for whole or full disk encryption only encrypts separate partitions on the same disk. This is not what most are calling full disk encryption, /boot is not on a partition on the root drive, rather it is on a usb stick as sdx1. Instead root is on a logical partition on top of a LUKS container. Luks is run on the whole disk, encrypting the partition table as well. All drives in the machine are completely encrypted and to open it it requires a USB drive (what I have) as well as a passphrase (what I know) resulting in Two-Form Authentication to boot the machine. Device sdx cryptroot vg00 lvroot / There is no passphrase to open the encrypted root device, only a keyfile. That keyfile is kept on the usb drive with /boot, in its own encrypted partition (I'll call this cryptkey). In order for the root file system (cryptroot) to be opened, initramfs must ask for the passphrase to cryptkey on the usb drive, then use the keyfile inside that to open cryproot. I did manage to find what I think is the how-to I used to do this once before: http://wiki.ubuntu.org.cn/UbuntuHelp:FeistyLUKSTwoFormFactor I already have the system installed and can chroot into it, however, I can not get it to call for the keys on the USB during boot. I did find a how-to saying I needed to make a cryptroot conf for initramfs but, I believe that is for a passphrase: https://help.ubuntu.com/community/EncryptedFilesystemLVMHowto#Notes_for_making_it_work_in_Ubuntu_12.04_.22Precise_Pangolin.22_amd64 I also tried to setup crypttab. However, crypttab only works for drives mounted after the root drive as calling for a keyfile on a device not yet mounted to the system doesnt work. The Feisty how-to included scripts that would be run during boot instructing initramfs to mount the usb drive temporarily and call the keyfile for root which worked quite well except those scripts are outdated now, many of the things they relied on have been merged into something else, changed, or simply don't exist anymore. If I have missed a clear how-to for this, that would be wonderful, I just don't think I have.

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• Understanding how OpenGL blending works

  - by yuumei

  I am attempting to understand how OpenGL (ES) blending works. I am finding it difficult to understand the documentation and how the results of glBlendFunc and glBlendEquation effect the final pixel that is written. Do the source and destination out of glBlendFunc get added together with GL_FUNC_ADD by default? This seems wrong because "basic" blending of GL_ONE, GL_ONE would output 2,2,2,2 then (Source giving 1,1,1,1 and dest giving 1,1,1,1). I have written the following pseudo-code, what have I got wrong? struct colour { float r, g, b, a; }; colour blend_factor( GLenum factor, colour source, colour destination, colour blend_colour ) { colour colour_factor; float i = min( source.a, 1 - destination.a ); // From http://www.khronos.org/opengles/sdk/docs/man/xhtml/glBlendFunc.xml switch( factor ) { case GL_ZERO: colour_factor = { 0, 0, 0, 0 }; break; case GL_ONE: colour_factor = { 1, 1, 1, 1 }; break; case GL_SRC_COLOR: colour_factor = source; break; case GL_ONE_MINUS_SRC_COLOR: colour_factor = { 1 - source.r, 1 - source.g, 1 - source.b, 1 - source.a }; break; // ... } return colour_factor; } colour blend( colour & source, colour destination, GLenum source_factor, // from glBlendFunc GLenum destination_factor, // from glBlendFunc colour blend_colour, // from glBlendColor GLenum blend_equation // from glBlendEquation ) { colour source_colour = blend_factor( source_factor, source, destination, blend_colour ); colour destination_colour = blend_factor( destination_factor, source, destination, blend_colour ); colour output; // From http://www.khronos.org/opengles/sdk/docs/man/xhtml/glBlendEquation.xml switch( blend_equation ) { case GL_FUNC_ADD: output = add( source_colour, destination_colour ); case GL_FUNC_SUBTRACT: output = sub( source_colour, destination_colour ); case GL_FUNC_REVERSE_SUBTRACT: output = sub( destination_colour, source_colour ); } return output; } void do_pixel() { colour final_colour; // Blending if( enable_blending ) { final_colour = blend( current_colour_output, framebuffer[ pixel ], ... ); } else { final_colour = current_colour_output; } } Thanks!

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• how to convert avi (xvid) to mkv or mp4 (h264)

  - by bcsteeve

  Very noob when it comes to video. I'm trying to make sense of what I"m finding via Google... but its mostly Greek to me. I have a bunch of Avi files that won't play in my WD TV Play box. Mediainfo tells me they are xvid. Specs for the box show that should be fine... but digging through forums says its hit-and-miss. So I'd like to try converting them to h264 encoded MKV or mp4 files. I gather avconv is the tool, but reading the manual just has me really really confused. I tried the very basic example of: avconv -i file.avi -c copy file.mp4 it took less than 4 seconds. And it worked... sort of. It "played" in that something came up on the screen... but there was horrible artifacting and scenes would just sort of melt into each other. I want to preserve quality if possible. I'm not concerned about file size. I'm not terribly concerned with the time it takes either, provided I can do them in a batch. Can someone familiar with the process please give me a command with the options? Thank you for your help. I'm posting the mediainfo in case it helps: General Complete name : \\SERVER\Video\Public\test.avi Format : AVI Format/Info : Audio Video Interleave File size : 189 MiB Duration : 11mn 18s Overall bit rate : 2 335 Kbps Writing application : Lavf52.32.0 Video ID : 0 Format : MPEG-4 Visual Format profile : Advanced Simple@L5 Format settings, BVOP : 2 Format settings, QPel : No Format settings, GMC : No warppoints Format settings, Matrix : Default (H.263) Muxing mode : Packed bitstream Codec ID : XVID Codec ID/Hint : XviD Duration : 11mn 18s Bit rate : 2 129 Kbps Width : 720 pixels Height : 480 pixels Display aspect ratio : 16:9 Frame rate : 29.970 fps Standard : NTSC Color space : YUV Chroma subsampling : 4:2:0 Bit depth : 8 bits Scan type : Progressive Compression mode : Lossy Bits/(Pixel*Frame) : 0.206 Stream size : 172 MiB (91%) Writing library : XviD 1.2.1 (UTC 2008-12-04) Audio ID : 1 Format : MPEG Audio Format version : Version 1 Format profile : Layer 3 Mode : Joint stereo Mode extension : MS Stereo Codec ID : 55 Codec ID/Hint : MP3 Duration : 11mn 18s Bit rate mode : Constant Bit rate : 192 Kbps Channel(s) : 2 channels Sampling rate : 48.0 KHz Compression mode : Lossy Stream size : 15.5 MiB (8%) Alignment : Aligned on interleaves Interleave, duration : 24 ms (0.72 video frame)

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• Good, simple reasons for having a multiple environments

  - by smp7d

  Throughout my career I had worked at companies that had a collection of different environments for different purposes. We always had more or less our desktop environment, a test environment, a QA environment, a staging environment and a production environment. This went for both servers/applications and any data sources we were using. When I started at my current company I found that 90% of the apps were either developed on a desktop environment against production data sources or developed directly on the production server depending on the platform. I wasn't phased because I was hired in part to make changes to improve the way the development team functioned, which was clear from my interview process. We slowly started to turn the philosophy and pretty soon, most of the apps could be run in either a desktop, test or production environment. Not too long after that staging came around as well. Now most of our developers see the benefit of this methodology and defend it vigilantly. However, we have a number of legacy apps that never got migrated. We also have a number of legacy programmers who think of this as a waste of time. Unfortunately, we got lip service but never full buy-in from management. We got what we thought was a commitment to invest substantially in this about a year ago, but nothing materialized despite the considerable planning that we put into it. Now we are finding that we need more and more environments. We need help from the server/network administration teams for setup and we need participation from the business stakeholders to support the release cycle. We are at a place now where a project can function what I consider "normally" only if you have the right people on the project and the time to set up the proper environments. I'd love to present a complete argument, but management really has no time and interest in hearing me out until there is a critical issue. I cant really articulate the benefits simply as it always just seemed second nature to me. I was wondering if there are any good, simple, irrefutable reasons for the separation of environments that would get managers with no development experience to get behind this idea. Are there any good resources/literature on the topic?

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• Asynchronously returning a hierarchal data using .NET TPL... what should my return object "look" like?

  - by makerofthings7

  I want to use the .NET TPL to asynchronously do a DIR /S and search each subdirectory on a hard drive, and want to search for a word in each file... what should my API look like? In this scenario I know that each sub directory will have 0..10000 files or 0...10000 directories. I know the tree is unbalanced and want to return data (in relation to its position in the hierarchy) as soon as it's available. I am interested in getting data as quickly as possible, but also want to update that result if "better" data is found (better means closer to the root of c:) I may also be interested in finding all matches in relation to its position in the hierarchy. (akin to a report) Question: How should I return data to my caller? My first guess is that I think I need a shared object that will maintain the current "status" of the traversal (started | notstarted | complete ) , and might base it on the System.Collections.Concurrent. Another idea that I'm considering is the consumer/producer pattern (which ConcurrentCollections can handle) however I'm not sure what the objects "look" like. Optional Logical Constraint: The API doesn't have to address this, but in my "real world" design, if a directory has files, then only one file will ever contain the word I'm looking for.  If someone were to literally do a DIR /S as described above then they would need to account for more than one matching file per subdirectory. More information : I'm using Azure Tables to store a hierarchy of data using these TPL extension methods. A "node" is a table. Not only does each node in the hierarchy have a relation to any number of nodes, but it's possible for each node to have a reciprocal link back to any other node. This may have issues with recursion but I'm addressing that with a shared object in my recursion loop. Note that each "node" also has the ability to store local data unique to that node. It is this information that I'm searching for. In other words, I'm searching for a specific fixed RowKey in a hierarchy of nodes. When I search for the fixed RowKey in the hierarchy I'm interested in getting the results FAST (first node found) but prefer data that is "closer" to the starting point of the hierarchy. Since many nodes may have the particular RowKey I'm interested in, sometimes I may want to get a report of ALL the nodes that contain this RowKey.

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• Less Can Be More In E-Commerce

  - by Michael Hylton

  Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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• Less Can Be More In E-Commerce

  - by Michael Hylton

  Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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