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• OPN Exchange General Sessions –Fowler, Kurian & More!

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} With so much excitement about to take place at OPN Exchange @ OpenWorld, it’s hard to decide what to attend, where to go, who to meet and what to eat! Let us help you decide by first asking a question… How often do you get to choose between seven key Oracle Executives as they address the five biggest topics facing the industry today? After the Partner Keynote with Judson Althoff, join us for the OPN Exchange General Sessions: DATE: Sunday September 30th TIME: 3:30-4:30 pm LOCATION: Moscone South, Esplanade Level John Fowler & Tom LaRocca (Technology for Partners: Room 306): Learn how to grow your top and bottom line by selling Oracle on Oracle. Chris Leone (Applications for Partners: Room 303): Catch the partner-only value prop, selling secrets and competitive compares to win with the Fusions Applications product family. Angelo Pruscino & Sohan DeMel (Engineered Systems for Partners: Room 301): Get the secrets to selling and implementing Oracle’s transformational Engineered Systems products. You won’t want to miss the Oracle Database Appliance Unplugged demonstration! Sonny Singh (Industry Solutions: Room 302): Develop profitable practices answering the challenges faced by companies operating in discrete industries and the opportunity represented by Machine2Machine Java. Thomas Kurian (Cloud for Partnesr: Room 304): Today it is all about the Cloud. Oracle offers both traditional cloud infrastructure solutions, as well cloud platform and software services. Attend this session to learn more about Oracle’s Platform, Application, and Social cloud services. Put on your thinking caps because these speakers are ready to blow your mind with five tracks of exclusive content catered to you, our partners. Boom! The OPN Communication Team Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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• Advice on refactoring PHP Project

  - by b0x

  I have a small SAS ERP that was written some years ago using PHP. At that time, it didn't use any framework, but the code isn't a mess. Nowadays, the project grows and I’m now working with 3 more programmers. Often, they ask to me why we don’t migrate to a framework such as Laravel. Although I'd love trying Laravel, I’m a small business and I don't have time nor money to stop and spend a whole year building everything from scratch. I need to live and pay the bills. So, I've read a lot about this matter, and I decided that doing a refactoring is the best way to do it. Also, I'm not so sure that a framework will make things easy. Business goals are: Make the code easier to new hired programmers Separate the "view", in order to: release different versions of this product (using the same code), but under different brands and websites at the minimum cost (just changing view) release different versions to fit mobile/tablet. Make different types of this product, selling packages as if they were plugins. Develop custom packages for some costumers (like plugins/addon's that they can buy to put on the main application). Code goals: Introduce best pratices, standards for everyone Try to build my own MVC structure Improve validation of data/forms (today they are mixed in both ajax and classes) Create automated testing routines for quality assurance. My current structure project: class\ extra\ hd\ logs\ public_html\ public_html\includes\ public_html\css|js|images\ class\ There are three types of classes. They are all “autoloaded” with something similar with PSR-0, but I don’t use namespaces. 1. class.Something.php Connects to Database using specific methods. I.e: Costumer-list(); It uses “class.Db.php”, that it’s an abstraction of mysql on every method. 2. class.SomethingProc.php Do things that “join” things that come from “class.Something.php”. Like IF/ELSE, math operations. 3. class.SomethingHTML.php The classes with “HTML” suffix implements only static methods and HTML code only. A real life example: All the programmers need to use $cSomething ($c to class) and $arrSomething (to array). Costumer.php (view) <?php $cCosumter = new Costumer(); $arrCostumer = $cCostumer->list(); echo CostumerHTML::table($arrCostumer); ?> Extra\ Store 3rdparty projects/classes from others, such MPDF, PHPMailer, etc. Hd\ Store user’s files outsite wwwroot dir. Logs\ Store phplogs and the system itself logs (We have a static Log::error() method, that we put in every method of every class) Public_html\ Stores the files that people use. Public_html\includes\ Store the main “config.php” file and all files that do “ajax things” ajax.Costumer.php, for example. Help is needed ;) So, as you can see we have some standards, and also for database things. But I want to write a manual of our rules. Something that I can give to any new programmer at my company and he can go on. This is not totally a mess, but it could be better seeing the new practices. What could I do to separate this as MVC, to have multiple views. Could you give me some tips considering my goals? Keep im mind the different products/custom things for specific costumers without breaking the main application. URL for tutorials, books, etc, would be nice.

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• What Counts for a DBA: Passion

  - by drsql

  One of my first questions, when interviewing for a DBA/Programmer position, is always: “Why do you want this job?” The answers I receive range from cheesy hyperbole (“I want to enhance your services with my vast knowledge”) to deadpan realism (“I have N kids who all have a hole in the front of their face where food goes"). Both answers are fine in their own way, at least displaying some self-confidence, humour and honesty, but once in a while, I'll hear the answer that is music to me ears... “I LOVE DATABASES!” Whenever I hear it, my nerves tingle in hopeful anticipation; have I found someone for whom working with database isn't just a job, but a passion? Inevitably, I'm often disappointed. What initially seemed like passion turns out to be rather shallow enthusiasm; the person is enthusiastic about working with databases in the same way he or she might be about eating a bag of Cajun spiced kettle chips; enjoyable, but not something to think about too deeply or take too seriously. Enthusiasm comes, and enthusiasm goes. I've seen countless technical forum users burst onto the scene in a blaze of frantic question-answering, only to fade away within days, never to be heard from again. Passion, however, is more of a longstanding commitment. The biographies of the great technologists and authors of the recent past are full of the sort of passion and engrossment that lead a person to write a novel non-stop for a fortnight with no sleep and only dog food to eat (Philip K. Dick), or refuse to leave the works of the first tunnel under the Thames, even though it was flooded (Brunel). In a similar (though more modest) way, my passion for working with databases has led me to acts that might cause someone for whom it was "just a job" to roll their eyes in disbelief. Most evenings you're more likely to find me reading a database book than watching TV. I've spent hundreds of hours of my spare time writing blogs and articles (some of which are only read by tens of people); I've spent hundreds of dollars travelling to conferences, paying my own flight and hotel expenses, so that I can share a little of what I know, and mix with some like-minded people. And I know I'm far from alone in this, in the SQL Server community. Passion isn't everything, of course, and it isn't always accompanied by any great skill, but in almost every case, that skill can be cultivated over time. If you are doing what you are passionate about, work turns into more than just a way to feed your kids; it becomes your hobby, entertainment, and preoccupation. And it is this passion that gives a DBA the obsessive stubbornness, the refusal to be beaten by even the most difficult problem, which is often so crucial. A final word of warning though: passion without limits can turn weird. Never let it get in the way of your wife, kids, bills, or personal hygiene.

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• Finding Leaders Breakfasts - Adelaide and Perth

  - by rdatson-Oracle

  HR Executives Breakfast Roundtables: Find the best leaders using science and social media! Perth, 22nd July & Adelaide, 24th July What is leadership in the 21st century? What does the latest research tell us about leadership? How do you recognise leadership qualities in individuals? How do you find individuals with these leadership qualities, hire and develop them? Join the Neuroleadership Institute, the Hay Group, and Oracle to hear: 1. the latest neuroscience research about human bias, and how it applies to finding and building better leaders; 2. the latest techniques to recognise leadership qualities in people; 3. and how you can harness your people and social media to find the best people for your company. Reflect on your hiring practices at this thought provoking breakfast, where you will be challenged to consider whether you are using best practices aimed at getting the right people into your company. Speakers Abigail Scott, Hay Group Abigail is a UK registered psychologist with 10 years international experience in the design and delivery of talent frameworks and assessments. She has delivered innovative assessment programmes across a range of organisations to identify and develop leaders. She is experienced in advising and supporting clients through new initiatives using evidence-based approach and has published a number of research papers on fairness and predictive validity in assessment. Karin Hawkins, NeuroLeadership Institute Karin is the Regional Director of NeuroLeadership Institute’s Asia-Pacific region. She brings over 20 years experience in the financial services sector delivering cultural and commercial results across a variety of organisations and functions. As a leadership risk specialist Karin understands the challenge of building deep bench strength in teams and she is able to bring evidence, insight, and experience to support executives in meeting today’s challenges. Robert Datson, Oracle Robert is a Human Capital Management specialist at Oracle, with several years as a practicing manager at IBM, learning and implementing latest management techniques for hiring, deploying and developing staff. At Oracle he works with clients to enable best practices for HR departments, and drawing the linkages between HR initiatives and bottom-line improvements. Agenda 07:30 a.m. Breakfast and Registrations 08:00 a.m. Welcome and Introductions 08:05 a.m. Breaking Bias in leadership decisions - Karin Hawkins 08:30 a.m. Identifying and developing leaders - Abigail Scott 08:55 a.m. Finding leaders, the social way - Robert Datson 09:20 a.m. Q&A and Closing Remarks 09:30 a.m. Event concludes If you are an employee or official of a government organisation, please click here for important ethics information regarding this event. To register for Perth, Tuesday 22nd July, please click HERE To register for Adelaide, Thursday 24th July, please click HERE 1024x768 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 -"/ /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Contact: To register or have questions on the event? Contact Aaron Tait on +61 2 9491 1404

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• Reaching to the Holy Grail of Data Management

  - by Irem Radzik

  Pervasive, continuous access to trusted data. That’s the ultimate goal of data management. It enables to leverage data as an asset to create value for customers and the organization. It creates the strong foundation needed to move the business forward. How you get there is also critical. As with all IT initiatives using high performance solutions with low cost of ownership is another key requirement in today’s IT world. Oracle's  data integration product strategy focuses on helping customers achieve this ultimate goal with high performance and low TCO.  At OpenWorld, we will be showing how Oracle Data Integration products help you reach your data management goals, considering new trends in information management, such as big data and cloud computing. We will also provide an update on the latest product releases, such as Oracle GoldenGate 11gR2. If you will be at OpenWorld, please join us on Monday Oct 1st 10:45am at Moscone West – 3005 to hear our VP of Product Development, Brad Adelberg, present "Future Strategy, Direction, and Roadmap of Oracle’s Data Integration Platform". The Data Integration track at OpenWorld covers variety of topics and speakers. In addition to product management of Oracle GoldenGate, Oracle Data Integrator, and Enteprise Data Quality presenting product updates and roadmap, we have several customer panels and stand-alone sessions featuring select customers such as St. Jude Medical, Raymond James, Aderas, Turkcell, Paychex, Comcast,  Ticketmaster, Bank of America and more. You can see an overview of Data Integration sessions here. If you are not able to attend OpenWorld, please check out our latest resources for Data Integration and Oracle GoldenGate. In the coming weeks you will see more blogs about our products’ new capabilities and what to expect at OpenWorld. I hope to see you at OpenWorld and stay in touch via our future blogs. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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• SharePoint Thoughts

  - by Tim Murphy

  I was listening to .NET Rocks episode #713 and it got me thinking about a number of SharePoint related topics. I have been working with SharePoint since the 2001 product came out and have watched it evolve over the years.  Today SharePoint is one of the most powerful and flexible products in the market.  Of course that doesn’t mean there isn’t room for improvement (a lot of improvement in fact) and with much power comes much responsibility. My main gripe these days is that you have to develop on a server instance.  This adds a real barrier to entry for developers.  You either have to run VMWare or Hyper-V on your developer machine or actually develop on your dev server for most tasks.  Yes, there is a way to setup a Windows 7 machine with the SharePoint components but it is very hackish. Beyond that the tools in VS2010 are a great leap forward from past generations.  Not requiring a separate package creation tool is not the least of the improvements.  Better workflow and web part development have also eased the burden of many developers. The other thing the show brought up in my thoughts was more around usage.  Users want to be able to self server everything without regard to what affect that has on leveraging their data from a corporate perspective.  My coworkers who work on Lotus Notes ask why the user can’t just do what ever they want? Part of the reason is that those features have not been built, but the other part is that giving them those features is often like giving an infant a loaded hand gun.  You can do it but it doesn’t make it the smart thing to do. As with any tool that is going to be used in the enterprise it should be subject to governance.  If controls are not in place as they said in the episode of DNR the document libraries and I believe SharePoint in general starts to look as disarrayed and unusable as a shared drive.  Consider these factors before giving into every whim of the users.  You should be able to explain to them the tradeoffs of giving them full control versus being able to leverage the information they collect to the benefit of the organization. These are just a couple of the thoughts that were triggered by the show.  I’m sure there are more discussions that can be had.  Feel free to leave your comments about the pros and cons of SharePoint. del.icio.us Tags: .NET Rocks,SharePoint,software development

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• Public Sector FMW Customer Tech Day in Reston, Tuesday Oct 7th

  - by BPMWarrior

  Have your heard? There is another PS FMW Customer Tech Day scheduled in the Oracle Reston office!                                                                                          Fusion Middleware Customer Tech Day                                                          October 7, 2014                                   Please join Oracle & Sofbang on Tuesday October 7th for our second Public Sector Oracle Fusion Middleware (OFMW) Customer Tech Day in Reston.   This Tech Day is designed with you the customer in mind. Come learn and share with other customers. This event will be centered on Mobility, App Advantage, WebCenter, SOA, BPM, Security and FMWaaS.   Sofbang enables customers to create, integrate and run agile intelligent business applications leveraging Oracle Fusion Middleware. Based out of Chicago, IL, Sofbang is recognized as an Oracle Platinum level Partner in the Oracle Partner Network. For more information on Sofbang, please visit www.sofbang.com   To confirm your attendance at this Event or for more information, please email [email protected]                                              

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• More on Map Testing

  - by Michael Stephenson

  I have been chatting with Maurice den Heijer recently about his codeplex project for the BizTalk Map Testing Framework (http://mtf.codeplex.com/). Some of you may remember the article I did for BizTalk 2009 and 2006 about how to test maps but with Maurice's project he is effectively looking at how to improve productivity and quality by building some useful testing features within the framework to simplify the process of testing maps. As part of our discussion we realized that we both had slightly different approaches to how we validate the output from the map. Put simple Maurice does some xpath validation of the data in various nodes where as my approach for most standard cases is to use serialization to allow you to validate the output using normal MSTest assertions. I'm not really going to go into the pro's and con's of each approach because I think there is a place for both and also I'm sure others have various approaches which work too. What would be great is for the map testing framework to provide support for different ways of testing which can cover everything from simple cases to some very specialized scenarios. So as agreed with Maurice I have done the sample which I will talk about in the rest of this article to show how we can use the serialization approach to create and compare the input and output from a map in normal development testing. Prerequisites One of the common patterns I usually implement when developing BizTalk solutions is to use xsd.exe to create .net classes for most of the schemas used within the solution. In the testing pattern I will take advantage of these .net classes. The Map In this sample the map we will use is very simple and just concatenates some data from the input message to the output message. Hopefully the below picture illustrates this well. The Test In the test I'm basically taking the following actions: Use the .net class generated from the schema to create an input message for the map Serialize the input object to a file Run the map from .net using the standard BizTalk test method which was generated for running the map Deserialize the output file from the map execution to a .net class representing the output schema Use MsTest assertions to validate things about the output message The below picture shows this: As you can see the code for this is pretty simple and it's all strongly typed which means changes to my schema which can affect the tests can be easily picked up as compilation errors. I can then chose to have one test which validates most of the output from the map, or to have many specific tests covering individual scenarios within the map. Summary Hopefully this post illustrates a powerful yet simple way of effectively testing many BizTalk mapping scenarios. I will probably have more conversations with Maurice about these approaches and perhaps some of the above will be included in the mapping test framework.   The sample can be downloaded from here: http://cid-983a58358c675769.office.live.com/self.aspx/Blog%20Samples/More%20Map%20Testing/MapTestSample.zip

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• Does the method of adjustment matter, or just the final calibration?

  - by Steve

  A company produces software (and hardware) that is used to both perform automatic adjustments on electronic test equipment as well as perform calibrations of the same equipment. The results of the calibrations are put onto a certificate of calibration that is sent to the customer along with the equipment. This calibration certificate states various conditions of the calibration, such as what hardware (models/serial numbers) and software (version) was used to perform the calibration, as well as things like environmental conditions, etc. Making the assumption that the software used to produce the data (and listed on the calibration certificate) used on the certificate of calibration must have gone through a "test/release" process and must be considered "released" software - does this also mean that the software used for adjustment must also be released? I believe that the method (software/environmental conditions/etc) used or present during adjustment doesn't matter, all that really matters is the end result of the calibration, the conditions present during the calibration, and whether or not the equipment was within the specifications. The real question I'm hoping to get answered: Is there a reputable source (e.g. NIST or somewhere similar) that addresses this question? (I have searched...) The thinking is that during high volume production runs, the "unreleased" system can be used to perform adjustments, as long as a released system is used to perform the calibrations, since the time required to perform the adjustments is much longer than the calibration. This unreleased system will eventually become released for use, but currently is not. Also, please not that there is a distinction between "adjustment" and "calibration". The definition from BIPM International vocabulary of metrology, 2.39: Operation that, under specified conditions, in a first step, establishes a relation between the quantity values with measurement uncertainties provided by measurement standards and corresponding indications with associated measurement uncertainties (of the calibrated instrument or secondary standard) and, in a second step, uses this information to establish a relation for obtaining a measurement result from an indication. Followed by NOTE 2 (emphasis in original text): Calibration should not be confused with adjustment of a measuring system, often mistakenly called "self-calibration", nor with verification of calibration As a side note, I'm not sure why this got down voted. It's regarding software and it's use before and after release for use. I believe there is a best practice that can be applied and this is (hopefully) not primarily opinion based.

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• Avoiding the Black Hole of Leads

  - by Charles Knapp

  Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions: Up to 90% of leads never make it to closure Sales works on only 11% of the leads supplied by Marketing Only 18% of the leads Sales accepts convert to opportunities Yet, 45% of prospects typically buy a product from someone within 12 months The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late. Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation. Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process. Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue. Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

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• Data Source Use of Oracle Edition Based Redefinition (EBR)

  - by Steve Felts

  Edition-based redefinition is a new feature in the 11gR2 release of the Oracle database. It enables you to upgrade the database component of an application while it is in use, thereby minimizing or eliminating down time. It works by allowing for a pre-upgrade and post-upgrade view of the data to exist at the same time, providing a hot upgrade capability. You can then specify which view you want for a particular session.  See the Oracle Database Advanced Application Developer's Guide for further information. There is also a good white paper at Edition Based Definition. Using this feature of the Oracle database does not require any new WebLogic Server functionality. It is set for each connection in the pool automatically by simply specifying SQL ALTER SESSION SET EDITION = edition_name in the Init SQL parameter in the data source configuration. This can be configured either via the console or via WLST (setInitSQL on the JDBCConnectionPoolParams). This SQL statement is executed for each newly created physical database connection.Note that we are assuming that a data source references only one edition of the database. To make use of this feature, you would have an earlier version of the application with a data source that references the earlier EDITION and a later version of the application with a data source that references the later EDITION.   Once you start talking about multiple versions of a WLS application, you should be using the WLS "side-by-side" or "versioned" deployment feature.  See Developing Applications for Production Redeployment for more information.  By combining Oracle database EBR and WLS versioned deployment, the application can be failed over with no downtime, making the combination of features more powerful than either independently. There is a catch - you need to be running with a versioned database and a versioned application initially so then you can switch versions.  The recommended way to version a WLS application is to simply add the "Weblogic-Application-Version" property in the MANIFEST.MF file(you can also specify it at deployment time). The recommended way to configure the data source is to use a packaged data source descriptor that's stored in the ear or war so that everything is self-contained.  There are some restrictions.  You can't use a packaged data source with Logging Last Resource (LLR) - you need to use a system resource.  You can't use an application-scoped packaged data source with EmulateTwoPhaseCommit for the global-transactions-protocol with a versioned application - use a global scope.  See Configuring JDBC Application Modules for Deployment for more details. There's one known problem - it doesn't work correctly with an XA data source (patch available with bug 14075837).

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• Professional immigration

  - by etranger

  Hello all, Does anyone here have a practical advice on professional relocation from Russia to Europe? The reasons behind making such a decision are far beyond the subject, perhaps, so I'll stick to the practical part. Having done some of the "common stuff" for finding a job, I am now facing two serious problems: I am a "dual-class" person, with university degree in marketing, and multiple years of self-studied computer competence (hence my writing here). Have professional experience in both areas. I don't currently hold a European work permit. From what I can see, this results in normal HR person throwing out my CV as either being "overqualified" or "too much trouble with making the permit". I do have the skills and character to start my own business, but it requires start-up capital that I don't have, over the last years I had to pay high bills for medical treatment of my family member, who had deceased. Now, I'm almost out of debts. As you can probably guess, English is not a problem, and I'm open to new languages, but first steps of entering the market, or the society, is the problematic part. I live close to Norway, and am trying to get some professional contacts there, but it hasn't got me any practical perspective so far. Any advice is greatly appreciated. EDIT: I am currently making my living off web site development, and occasional consulting services both in IT and marketing. For purely geographic reasons I'm dealing with clients that reside in the same city where I live, pop. 350 000. Being quite local, market requirements for web sites are simple and stable — clients need to control navigation, write articles in a word-like editor, upload illustrations and place ad banners, all with no additional programming. As many web developers do, I'm using my own content management system that fits these expectations. I have also started developing a newer version of this system that has better support for international environments, but I'm too distant from the real market demand in Europe to speak of the right track here. Technically it's based on php/mysql and uses xslt for templating. It allows for quick website deployment, and has architectural neatness, lack of which made me abandon similar opensource solutions (Joomla and the like). Deploying time from rasterized design proofs is normally under 6-8 working hours, don't know how that compares to the world practice. EDIT 2: Can anyone share what Norwegian (Scandinavian) web solutions market currently demands?

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• BIDS Helper 1.6 Beta Release (now with SQL 2012 support!)

  - by Darren Gosbell

  The beta for BIDS Helper 1.6 was just released. We have not updated the version notification just yet as we would like to get some feedback on people's experiences with the SQL 2012 version. So if you are using SQL 2012, go grab it and let us know how you go (you can post a comment on this blog post or on the BIDS Helper site itself). This is the first release that supports SQL 2012 and consequently also the first release that runs in Visual Studio 2010. A big thanks to Greg Galloway for doing the bulk of the work on this release. Please note that if you are doing an xcopy deploy that you will need to unblock the files you download or you will get a cryptic error message. This appears to be caused by a security update to either Visual Studio or the .Net framework – the xcopy deploy instructions have been updated to show you how to do this. Below are the notes from the release page. ====== This beta release is the first to support SQL Server 2012 (in addition to SQL Server 2005, 2008, and 2008 R2). Since it is marked as a beta release, we are looking for bug reports in the next few months as you use BIDS Helper on real projects. In addition to getting all existing BIDS Helper functionality working appropriately in SQL Server 2012 (SSDT), the following features are new... Analysis Services Tabular Smart Diff Tabular Actions Editor Tabular HideMemberIf Tabular Pre-Build Fixes and Updates The Unused Datasets feature for Reporting Services now accounts for new features in Reporting Services 2008 R2 like Lookups and new features in Reporting Services 2012. SSIS: emit an informational message when a variable has an expression defined and EvaluateAsExpression = False SSAS: roles reports points to wrong server SSIS - Variable Copy / Move broken in v1.5 "Unused DataSets Report" not showing up in Context menu on VS2005 if Solution Folders used SSAS Tabular: Create a UI for managing actions SSAS Tabular: Smart Diff improvements for new schema and Tabular models SSIS: Copy/Move Variable Erroring due to custom Control Flow item Icon SSIS Performance Visualization Index out of range fixing bugs in AggManager when aggregation design IDs don't match names The exe downloads are a self extracting installer, the zip downloads allow for an xcopy deploy. Make sure to note the updated xcopy deploy instructions for SQL Server 2012.

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• DBA Best Practices - A Blog Series: Episode 2 - Password Lists

  - by Argenis

    Digital World, Digital Locks One of the biggest digital assets that any company has is its secrets. These include passwords, key rings, certificates, and any other digital asset used to protect another asset from tampering or unauthorized access. As a DBA, you are very likely to manage some of these assets for your company - and your employer trusts you with keeping them safe. Probably one of the most important of these assets are passwords. As you well know, the can be used anywhere: for service accounts, credentials, proxies, linked servers, DTS/SSIS packages, symmetrical keys, private keys, etc., etc. Have you given some thought to what you're doing to keep these passwords safe? Are you backing them up somewhere? Who else besides you can access them? Good-Ol’ Post-It Notes Under Your Keyboard If you have a password-protected Excel sheet for your passwords, I have bad news for you: Excel's level of encryption is good for your grandma's budget spreadsheet, not for a list of enterprise passwords. I will try to summarize the main point of this best practice in one sentence: You should keep your passwords on an encrypted, access and version-controlled, backed-up, well-known shared location that every DBA on your team is aware of, and maintain copies of this password "database" on your DBA's workstations. Now I have to break down that statement to you: - Encrypted: what’s the point of saving your passwords on a file that any Windows admin with enough privileges can read? - Access controlled: This one is pretty much self-explanatory. - Version controlled: Passwords change (and I’m really hoping you do change them) and version control would allow you to track what a previous password was if the utility you’ve chosen doesn’t handle that for you. - Backed-up: You want a safe copy of the password list to be kept offline, preferably in long term storage, with relative ease of restoring. - Well-known shared location: This is critical for teams: what good is a password list if only one person in the team knows where it is? I have seen multiple examples of this that work well. They all start with an encrypted database. Certainly you could leverage SQL Server's native encryption solutions like cell encryption for this. I have found such implementations to be impractical, for the most part. Enter The World Of Utilities There are a myriad of open source/free software solutions to help you here. One of my favorites is KeePass, which creates encrypted files that can be saved to a network share, Sharepoint, etc. KeePass has UIs for most operating systems, including Windows, MacOS, iOS, Android and Windows Phone. Other solutions I've used before worth mentioning include PasswordSafe and 1Password, with the latter one being a paid solution – but wildly popular in mobile devices. There are, of course, even more "enterprise-level" solutions available from 3rd party vendors. The truth is that most of the customers that I work with don't need that level of protection of their digital assets, and something like a KeePass database on Sharepoint suits them very well. What are you doing to safeguard your passwords? Leave a comment below, and join the discussion! Cheers, -Argenis

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• Test Fest Pop Quiz!

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Question: Where can partners go during OPN Exchange to take complementary certification testing, and upon completing it, receive the credentials of a Certified Specialist, while having it count towards their company’s Specialization and upgrade within the OPN program? Answer: A.) Test Fest B.) Test Fest C.) All of the Above You are right! Test Fest is back by popular demand, and has been included as one of the many partner benefits for attending OPN Exchange this year. Join us from October 1-4th in the Marriott Marquis, Juniper Room at Oracle OpenWorld and get recognized! For times and registration, visit the Oracle OpenWorld Test Fest page and be sure to “study up” by watching this short video on Test Fest at Oracle OpenWorld 2012 below! Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} With over 100 exam titles and four days of sessions, you’re sure to walk away with an A+! Best of Luck, The OPN Communications Team

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• Finalists for Community Manager of the Year Announced

  - by Mike Stiles

  For as long as brand social has been around, there’s still an amazing disparity from company to company on the role of Community Manager. At some brands, they are the lead social innovators. At others, the task has been relegated to interns who are at the company temporarily. Some have total autonomy and trust. Others must get chain-of-command permission each time they engage. So what does a premiere “worth their weight in gold” Community Manager look like? More than anyone else in the building, they have the most intimate knowledge of who the customer is. They live on the front lines and are the first to detect problems and opportunities. They are sincere, raving fans of the brand themselves and are trusted advocates for the others. They’re fun to be around. They aren’t salespeople. Give me one Community Manager who’s been at the job 6 months over 5 focus groups any day. Because not unlike in speed dating, they must immediately learn how to make a positive, lasting impression on fans so they’ll want to return and keep the relationship going. They’re informers and entertainers, with a true belief in the value of the brand’s proposition. Internally, they live at the mercy of the resources allocated toward social. Many, whose managers don’t understand the time involved in properly curating a community, are tasked with 2 or 3 too many of them. 63% of CM’s will spend over 30 hours a week on one community. They come to intuitively know the value of the relationships they’re building, even if they can’t always be shown in a bar graph to the C-suite. Many must communicate how the customer feels to executives that simply don’t seem to want to hear it. Some can get the answers fans want quickly, others are frustrated in their ability to respond within an impressive timeframe. In short, in a corporate world coping with sweeping technological changes, amidst business school doublespeak, pie charts, decks, strat sessions and data points, the role of the Community Manager is the most…human. They are the true emotional connection to the real life customer. Which is why we sought to find a way to recognize and honor who they are, what they do, and how well they have defined the position as social grows and integrates into the larger organization. Meet our 3 finalists for Community Manager of the Year. Jeff Esposito with VistaprintJeff manages and heads up content strategy for all social networks and blogs. He also crafts company-wide policies surrounding the social space. Vistaprint won the NEDMA Gold Award for Twitter Strategy in 2010 and 2011, and a Bronze in 2011 for Social Media Strategy. Prior to Vistaprint, Jeff was Media Relations Manager with the Long Island Ducks. He graduated from Seton Hall University with a BA in English and a minor in Classical Studies. Stacey Acevero with Vocus In addition to social management, Stacey blogs at Vocus on influential marketing and social media, and blogs at PRWeb on public relations and SEO. She’s been named one of the #Nifty50 Women in Tech on Twitter 2 years in a row, as well as included in the 15 up-and-coming PR pros to watch in 2012. Carly Severn with the San Francisco BalletCarly drives engagement, widens the fanbase and generates digital content for America’s oldest professional ballet company. Managed properties include Facebook, Twitter, Tumblr, Pinterest, Instagram, YouTube and G+. Prior to joining the SF Ballet, Carly was Marketing & Press Coordinator at The Fitzwilliam Museum at Cambridge, where she graduated with a degree in English. We invite you to join us at the first annual Oracle Social Media Summit November 14 and 15 at the Wynn in Las Vegas where our finalists will be featured. Over 300 top brand marketers, agency executives, and social leaders & innovators will be exploring how social is transforming business. Space is limited and the information valuable, so get more info and get registered as soon as possible at the event site.

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• PASS Summit for SQL Starters

  - by Davide Mauri

  I’ve received a buch of emails from PASS Summit “First Timers” that are also somehow new to SQL Server (for “somehow” I mean people with less than 6 month experience but with some basic knowledge of SQL Server engine) or are catching up from SQL Server 2000. The common question regards the session one should not miss to have a broad view of the entire SQL Server platform have some insight into some specific areas of SQL Server Given that I’m on (semi-)vacantion and that I have more free time (not true, I have to prepare slides & demos for several conferences, PASS Summit  - Building the Agile Data Warehouse with SQL Server 2012 - and PASS 24H - Agile Data Warehousing with SQL Server 2012 - among them…but let’s pretend it to be true), I’ve decided to make a post to answer to this common questions. Of course this is my personal point of view and given the fact that the number and quality of session that will be delivered at PASS Summit is so high that is very difficoult to make a choice, fell free to jump into the discussion and leave your feedback or – even better – answer with another post. I’m sure it will be very helpful to all the SQL Server beginners out there. I’ve imposed to myself to choose 6 session at maximum for each Track. Why 6? Because it’s the maximum number of session you can follow in one day, and given that all the session will be on the Summit DVD, they are the answer to the following question: “If I have one day to spend in training, which session I should watch?”. Of course a Summit is not like a Course so a lot of very basics concept of well-established technologies won’t be found here. Analysis Services, Integration Services, MDX are not part of the Summit this time (at least for the basic part of them). Enough with that, let’s start with the session list ideal to have a good Overview of all the SQL Server Platform: Geospatial Data Types in SQL Server 2012 Inside Unstructured Data: SQL Server 2012 FileTable and Semantic Search XQuery and XML in SQL Server: Common Problems and Best Practice Solutions Microsoft's Big Play for Big Data Dashboards: When to Choose Which MSBI Tool Microsoft BI End-User Tools 360° for what concern Database Development, I recommend the following sessions Understanding Transaction Isolation Levels What to Look for in Execution Plans Improve Query Performance by Fixing Bad Parameter Sniffing A Window into Your Data: Using SQL Window Functions Practical Uses and Optimization of New T-SQL Features in SQL Server 2012 Taking MERGE Beyond the Basics For Business Intelligence Information Delivery Analyzing SSAS Data with Excel Building Compelling Power View Reports Managed Self-Service BI PowerPivot 101  SharePoint for Business Intelligence The Best Microsoft BI Tools You've Never Heard Of and for Business Intelligence Architecture & Development BI Power Hour Building a Tabular Model Database Enterprise Information Management: Bringing Together SSIS, DQS, and MDS SSIS Design Patterns Storing Columnstore Indexes Hadoop and Its Ecosystem Components in Action Beside the listed sessions, First Timers should also take a look the the page PASS set up for them: http://www.sqlpass.org/summit/2012/Connect/FirstTimers.aspx See you at PASS Summit!

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• Social Networks & the Cloud

  - by kellsey.ruppel

  It’s no secret that millions of people are connected to the Internet. And it also probably doesn’t come as a surprise that a lot of those people are connected on social networking sites.  Social networks have become an excellent platform for sharing and communication that reflects real world relationships and they play a major part in the everyday lives of many people. Facebook, Twitter, Pinterest, LinkedIn, Google+ and hundreds of others have transformed the way we interact and communicate with one another. Social networks are becoming more than just an online gathering of friends. They are becoming a destination for ideation, e-commerce, and marketing. But it doesn’t just stop there. Some organizations are utilizing social networks internally, integrated with their business applications and processes and the possibility of social media and cloud integration is compelling. Forrester alone estimates enterprise cloud computing to grow to over $240 billion by 2020. It’s hard to find any current IT project today that is NOT considering cloud-based deployments. Security and quality of service concerns are no longer at the forefront; rather, it’s about focusing on the right mix of capabilities for the business. Cloud vs. On-Premise? Policies & governance models? Social in the cloud? Cloud’s increasing sophistication, security in applications, mobility, transaction processing and social capabilities make it an attractive way to manage information. And Oracle offers all of this through the Oracle Cloud and Oracle Social Network. Oracle Social Network is a secure private network that provides a broad range of social tools designed to capture and preserve information flowing between people, enterprise applications, and business processes. By connecting you with your most critical applications, Oracle Social Network provides contextual, real-time communication within and across enterprises. With Oracle Social Network, you and your teams have the tools you need to collaborate quickly and efficiently, while leveraging the organization’s collective expertise to make informed decisions and drive business forward. Oracle Social Network is available as part of a portfolio of application and platform services within the Oracle Cloud. Oracle Cloud offers self-service business applications delivered on an integrated development and deployment platform with tools to rapidly extend and create new services. Oracle Social Network is pre-integrated with the Fusion CRM Cloud Service and the Fusion HCM Cloud Service within the Oracle Cloud. Learn more how you can use Oracle Social Network to revolutionize how you create, understand, and achieve true value through enterprise social networking. And be sure to check out the follow sessions here at Oracle OpenWorld, where can learn more about Oracle Cloud and Oracle Social Network. Tuesday, Oct 2 – Oracle WebCenter’s Cloud Strategy: From Social and Platform Services to Mashups, 1:15pm - 2:15pm, Moscone West – 3001  Wednesday, Oct 3 – Oracle Social Network: Your Strategy for Socially Enabled Oracle Fusion Applications, 11:45am - 12:45pm, Moscone West – 3002/3004

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• MOSSLover Lives On&hellip;

  - by MOSSLover

  A while back, maybe 6 months, I got some bad news about 2010.  Microsoft was removing Office from the MOSS equivalent of 2010, so basically my alias would be obsolete the second 2010 caught on in the community.  I thought about it for some time.  I had some discussions with friends in the community.  I even noticed that the MOSSMan changed his twitter id.  I started my blog around a WSS 3.0 project when I worked for LRS in there St. Louis Office in February/March 2007.  So I think it’s fitting to keep the name, because my community involvement centers around 2007.  My first ever speaking ordeal was at the Kansas City Office Geeks meeting in November of 2007 on Disaster Recovery where about three people attended.  The first user group meeting I ever attended was around the month of June 2007 at the KC .Net User Group about two weeks after my braces were installed.  It’s definitely fitting to say that 2007 paved the way for everything that happened in the past 2/2 1/2 years.  If anyone asks what MOSSLover means I added a description on twitter and I also added my name.  I added my name for other reasons, because I’m sick of people thinking I am the guy in the photo.  Also, I’d like people to recognize me for who I am.  Everyone should expect less of the hat in the upcoming year and more of my hair.  I’ve taken a vow to wear the hat less and less this year.  I am sick of buying hats, plus I want to move forward to gain more self confidence.  The hat does not really help.  I will still wear a t-shirt and jeans in most of my presentations.  That is who I am and it will not change any time soon.  If you expect to see me in a skirt good luck with that as it won’t be happening unless I am forced at gun point.  I hope you guys have a good weekend.  Later all… Technorati Tags: MOSSLover,Cardinal's Hat,Becky Isserman

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• How Does a 724% Return on Your Salesforce Automation Investment Sound?

  - by Brian Dayton

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Oracle Sales Cloud and Marketing Cloud customer Apex IT gained just that, a 724% return on investment (ROI) when they implemented these Oracle Cloud solutions in their fast-moving, rapidly-growing business. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Congratulations Apex IT! Apex IT was just announced as a winner of the Nucleus Research 11th annual Technology ROI Awards. The award, given by the analyst firm highlights organizations that have successfully leveraged IT deployments to maximize value per dollar spent. Fast Facts: Return on Investment - 724% Payback - 2 months Average annual benefit - $91,534 Cost: Benefit Ratio – 1:48 Business Benefits In addition to the ROI and cost metrics the award calls out improvements in Apex IT’s business operations—across both Sales and Marketing teams: Improved ability to identify new opportunities and focus sales resources on higher-probability deals Reduced administration and manual lead tracking—resulting in more time selling and a net new client increase of 46% Increased campaign productivity for both Marketing and Sales, including Oracle Marketing Cloud’s automation of campaign tracking and nurture programs Improved margins with more structured and disciplined sales processes—resulting in more effective deal negotiations Please join us in congratulating Apex IT on this award and their business achievements. Want More Details? Don’t take our word for it. Read the full Apex IT ROI Case Study and learn more about Apex IT’s business—including their work with Oracle Sales and Marketing Cloud on behalf of their clients in leading Sales organizations. Learn More About Oracle Sales Cloud www.oracle.com/salescloud www.facebook.com/oraclesalescloud www.youtube.com/oraclesalescloud Oracle Customer Experience and Complementary Sales Solutions Oracle Configure, Price and Quote (CPQ) Cloud Oracle Marketing Cloud Oracle Customer Experience /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Moving abroad - Relocation advice

  - by Tim Koekkoek

  Oracle offers graduates from different European countries the opportunity to start their career abroad. Some already have experience with living abroad as they have done an exchange semester or internship in another county, for others it is the first time they will move abroad. Rui started in October 2011 as a Business Development Consultant in Dublin and moved from Portugal to Dublin, Ireland to start his career. For those planning to leave their home country and who desire to work abroad, he will share some tips and tricks in this article. When you’re faced with an opportunity like this, there are lots of things that will come to your mind. Sometimes it can be either very exciting, or even stressful. 1. First of all, try to relax. If you are certain you are moving abroad, all you need to do is some research about the country where you’re going to live, get to know its culture (gastronomy, important dates and events, its economy and effective ways to keep you in touch with your family and friends – such as mobile companies and Internet services), and start to understand the best locations (with good access) you could/should live in are. Don’t forget that initially you can be limited by transport and therefore it is important to explore the ideal places for you. During this time, Oracle provides everything you’ll need (papers, documents, etc.) to cross borders. 2. When you arrive, you understand that you are in a new country, in a new place, where all things (or most) are unknown to you. Before you panic, try to see it as a new challenge where new opportunities will come. Sometimes, it’s not easy I know, but the very best a new place has to give to you, is the opportunity to understand a new culture, get to know other people, other ways of working, and grow both as a person and professionally. So, you have nothing to lose in this kind of experiment. 3. When you arrive at Oracle, there’s a fantastic team that will help you with settling in, HR, Payroll, Relocation, IT. In my case, Oracle helped me with the relocation, they supported me to arrange everything such as helping out with all the paperwork and finding a new apartment. As you can see they will do their best to help you to be successful! 4. Engage with your new co-workers. Going to a place where you don’t know anyone can be tough sometimes but see it as an opportunity to meet people from all over the world and share experiences. Embrace it. 5. Plan ahead, try to get the most information possible and use it. Oracle is a multinational enterprise that will allow you to get to know a new labour market and give you the flexibility you need to understand your view of employment and occupation, giving you the very best opportunities to join different teams and working areas, so that you can work where you fit best. Good luck! If you’re thinking about starting a career abroad, read the following article: http://www.overseasdigest.com/movingtips.htm it can be very useful to you. Interested in starting your career at Oracle like Rui has? Please have a look at https://campus.oracle.com for all of our latest vacancies.

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• Moms on Mobile: Are They Way Ahead of You?

  - by Mike Stiles

  You may have no idea how much and how fast moms are embracing mobile. Of all the demographics that can be targeted by marketers, moms have always been at or near the top of the list. And why not? They’re running households, they’re all over town, they’re making buying decisions, and they’re influencing family and friends. They, out of necessity, become masters of efficiency and time management. So when a technology tool, like mobile, comes along that assists with that efficiency and time management, we would obviously expect them to take advantage of it. So if it’s obvious, why are so many big, sophisticated brands left choking on the dust of moms who have zoomed past them in the adoption of mobile, and social on mobile? Let’s break down some hard truths as presented by a Mojiava report: -Moms spend 6.1 hours per day on average on their smartphones – more than magazines, TV or radio. -46% took action after seeing a mobile ad. -51% self-identify as “addicted” to their smartphone. -Households with an income of $25K-$50K have about the same mobile penetration among moms as those with incomes of $50K-$75K. So mobile is regarded as a necessity for middle-class moms. -Even moms without smartphones spend 2.5 hours on average per day on some connected mobile device. -Of moms with such devices, 9.8% have an iPad, 9.5% a Kindle and 5.7% an iPod Touch. -Of tablet-owning moms, 97% bought something using their tablet in the last month. -31% spend over 10 hours per week on their tablet, but less than 2 hours per week on their PCs. -62% of connected moms use shopping apps. -46% want to get info on their mobile while in a store. -Half of connected moms use social on their mobile. And they’re engaged. 81% are brand fans, 86% post updates, and 84% comment. If women and moms are one of your primary targets and you find yourself with no strong social channels where content is driving engagement and relationship-building, with sites not optimized for mobile, or with no tablet or smartphone apps, you have been solidly left behind by your customers and prospects. And their adoption of mobile and social on mobile is only exponentially speeding up, not slowing down. How much sense does it make when your customer is ready to act on your mobile ad, wants to user your iPad app to buy something from you, wants to be your fan on Facebook, wants to get messages and deals from you while they’re in your store…but you’re completely absent? I’ll help you cheat on the test by giving you the answer…no sense at all. Catch up to momma.

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• Keep coding the wrong way to remain consistent? [closed]

  - by bwalk2895

  Possible Duplicate: Code maintenance: keeping a bad pattern when extending new code for being consistent, or not? To keep things simple let's say I am responsible for maintaining two applications, AwesomeApp and BadApp (I am responsible for more and no that is not their actual names). AwesomeApp is a greenfield project I have been working on with other members on my team. It was coded using all the fancy buzzwords, Multilayer, SOA, SOLID, TDD, and so on. It represents the direction we want to go as a team. BadApp is a application that has been around for a long time. The architecture suffers from many sins, namely everything is tightly coupled together and it is not uncommon to get a circular dependency error from the compiler, it is almost impossible to unit test, large classes, duplicate code, and so on. We have a plan to rewrite the application following the standards established by AwesomeApp, but that won't happen for a while. I have to go into BadApp and fix a bug, but after spending months coding what I consider correctly, I really don't want do continue perpetuate bad coding practices. However, the way AwesomeApp is coded is vastly different from the way BadApp is coded. I fear implementing the "correct" way would cause confusion for other developers who have to maintain the application. Question: Is it better to keep coding the wrong way to remain consistent with the rest of the code in the application (knowing it will be replaced) or is it better to code the right way with an understanding it could cause confusion because it is so much different? To give you an example. There is a large class (1000+ lines) with several functions. One of the functions is to calculate a date based on an enumerated value. Currently the function handles all the various calculations. The function relies on no other functionality within the class. It is self contained. I want to break the function into smaller functions (at the very least) and put them into their own classes and hide those classes behind an interface (at the most) and use the factory pattern to instantiate the date classes. If I just broke it out into smaller functions within the class it would follow the existing coding standard. The extra steps are to start following some of the SOLID principles.

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• core.* files eating up server space (~50MB)

  - by skytreader

  I'm renting server space from someone and, upon logging in my control panel after quite sometime, noticed an abnormal spike (~50MB) in the disk usage. Upon investigating, I found a lot of core.* files scattered around my public_html directory. Each one is more than 5MB in size but no more than 6MB. The * part is all numbers (in programming regex, that should be core\.\d+). I downloaded one and checked the contents. There was a lot of balderdash characters (NUL mostly, but also a scattering of ETB, ETX, STX) but there's this block of readable text which says: This text is part of the internal format of your mail folder, and is not a real message. It is created automatically by the mail system software. If deleted, important folder data will be lost, and it will be re-created with the data reset to initial values. Pretty self-explanatory. A few blocks above the text are some more readable messages that look like logs but is sandwiched in between non printable characters. I've extracted some below. Scan not valid for mh mailboxes Bogus character 0x%x in news state Can't rewrite news state %.80s Error closing backup news state %.80s No state for newsgroup %.80s found Now, a few concerns: Am I under attack? The messages seem to be about my webmail but I don't use my personal webmail that much---only for a vanity email address and an inbox for an outdated comments system. However, lately, I seem to notice a spike in the spam for my vanity mail. (Note: the comments system is covered by a captcha but every now and then some get through. My vanity email has a spam filter but it isn't as good as I'd like). Next, if this is a feature, can I turn it off? Is it advisable to? I've only 150MB so you see why I'm fretting over a 50MB spike. Some final details: my only server-side scripts are in PHP. The directory which accumulated the most number of these core files is the one containing the Wordpress-managed subdomain of my site. I manage my server through CPanel. Lastly, I decided to delete this files and after some checking nothing seems amiss in my websites nor in my mail. They are indeed the ones responsible for the ~50MB spike as my disk space usage is back to expected.

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• What is the most appropriate testing method in this scenario?

  - by Daniel Bruce

  I'm writing some Objective-C apps (for OS X/iOS) and I'm currently implementing a service to be shared across them. The service is intended to be fairly self-contained. For the current functionality I'm envisioning there will be only one method that clients will call to do a fairly complicated series of steps both using private methods on the class, and passing data through a bunch of "data mangling classes" to arrive at an end result. The gist of the code is to fetch a log of changes, stored in a service-internal data store, that has occurred since a particular time, simplify the log to only include the last applicable change for each object, attach the serialized values for the affected objects and return this all to the client. My question then is, how do I unit-test this entry point method? Obviously, each class would have thorough unit tests to ensure that their functionality works as expected, but the entry point seems harder to "disconnect" from the rest of the world. I would rather not send in each of these internal classes IoC-style, because they're small and are only made classes to satisfy the single-responsibility principle. I see a couple possibilities: Create a "private" interface header for the tests with methods that call the internal classes and test each of these methods separately. Then, to test the entry point, make a partial mock of the service class with these private methods mocked out and just test that the methods are called with the right arguments. Write a series of fatter tests for the entry point without mocking out anything, testing the entire functionality in one go. This looks, to me, more like "integration testing" and seems brittle, but it does satisfy the "only test via the public interface" principle. Write a factory that returns these internal services and take that in the initializer, then write a factory that returns mocked versions of them to use in tests. This has the downside of making the construction of the service annoying, and leaks internal details to the client. Write a "private" initializer that take these services as extra parameters, use that to provide mocked services, and have the public initializer back-end to this one. This would ensure that the client code still sees the easy/pretty initializer and no internals are leaked. I'm sure there's more ways to solve this problem that I haven't thought of yet, but my question is: what's the most appropriate approach according to unit testing best practices? Especially considering I would prefer to write this test-first, meaning I should preferably only create these services as the code indicates a need for them.

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