Attend This Webcast To Learn How CG Manufacturers Are Stepping Up Their Efforts to Sell to Consumers
- by Michael Hylton
Going Direct to Consumer is top of mind with executives in the
Consumer Goods (CG) industry today. But are companies ready to engage?
Recently, the Economist Intelligence Unit (EIU) conducted research
sponsored by Oracle to better understand how Consumer Goods companies
are engaging directly with consumers today and in the future. The survey
involved CG executives across the globe as well as in-depth interviews
with corporate leaders in the industry to explore their
direct-to-consumer initiatives. Some key findings include:
Pushing traditional media through new media channels is not enough to reach today's more plugged in, product-savvy consumer
CG companies are experimenting with new ways to establish and
enhance direct, two-way relationships with their target consumers across
multiple channels to enhance brand loyalty and drive product sales
Survey respondents and other CG executives see their nascent
e-commerce efforts as complimentary to, not competing with, existing
retail channels.
This webinar
will review the results of the research and panelists will discuss what
CG companies worldwide are thinking as they deploy their
direct-to-consumer strategies in an effort to engage directly with
today's empowered consumer.
