Employee Engagement: Drive Business Value
- by Kellsey Ruppel
As we’ve been discussing this week, employee engagement is extremely important and you’ve probably realized that effectively engaging your employees is essential to driving business value. Your employees are the ones responsible for executing on the business’ objectives. Your employees (in the sales & service departments) are the ones interacting with your customers the most, so delivering on customer expectations and attaining high levels of customer engagement are simply not possible without successfully empowering these this stakeholder group.
High employee and partner engagement can have many benefits including:
Higher levels of employee productivity
Longer employee retention
Stronger, more enduring and more successful relationships
Serving as ambassadors for an organization’s brand
More likely to deliver excellent customer service
Referring others for hire
Recommending the organization’s products and services
Sharing feedback with their colleagues
In a way, engagement is a measure of employee investment in an organization’s mission and brand. And then you have the enablement piece of this as well. It’s hard to imagine a high level of engagement existing among employees who don’t feel that they’ve been enabled to do their jobs very efficiently or effectively. You’re just not going to find high engagement among people if the everyday processes and technologies they work with make it a challenge for them to access, share and manage the information they need do their jobs or if they’re unable to effectively collaborate around the projects they’re working on.
How does your organization measure on the employee engagement spectrum? We’ve got a number of different resources to help you get started!
Portal Resource Center
Video: Got a minute?
WebCenter in Action Webcast Series
Portal Engagement Webcast
