Oracle Enterprise Data Quality Adds Global Address Verification Capabilities for Greater Accuracy and Broader Location Coverage
- by Mala Narasimharajan
Data quality – has many flavors to it. Product, Customer – you name the data domain and there’s data quality associated with it. Address verification and data quality are a little different. in that there is a tremendous amount of variation as well as nuance attached to it. Specifically, what makes address verification challenging is that more often than not, addresses are incomplete, riddled with misspellings, incorrect postal codes are assigned to locations or non-address items are present. Almost all data has locations, and accurate locations power a wealth of business processes: Customer Relationship Management, data quality, delivery of materials, goods or services, fraud detection, insurance risk assessment, data analytics, store and territory planning, and much more.
Oracle Address Verification Server provides location-based services as well as deeper parsing and analysis capabilities for Oracle Enterprise Data Quality. Specifically, Pre-integrated with the EDQ platform, Oracle Address Verification Server provides robust parsing, validation, as well as specialized location information for over 240 countries – all populated countries on Earth.
Oracle Enterprise Data Quality (EDQ) is a data quality platform, dedicated to address the distinct challenges of customer and product data quality, and performs advanced data profiling to identify and measure poor quality data and identify rule requirements, as well as semantic and pattern-based recognition to accurately parse and standardize data that is poorly structured. EDQ is integrated with Oracle Master Data Management, including Oracle Customer Hub and Oracle Product Hub, as well as Oracle Data Integrator Enterprise Edition and Oracle CRM.
Address Verification Server provides key address verification services for Oracle CRM and Oracle Customer Hub. In addition, Address Verification Server provides greater accuracy when handling address data due to its expanded sources and extensible knowledge repository, solid parsing across locales and countries as well as adept handling of extraneous data in address fields. For more information on Oracle Address Verification Server visit: http://bit.ly/GMUE4H and http://bit.ly/GWf7U6
