CRM Goes to School, Supports Enrollment Growth
- by Tony Berk
At Post University in Waterbury, CT, the focus is on the student. Generally, the first interaction from a potential student is a lead, which can come from a variety of sources. Any delay in following up with the interested student (the lead) affects the conversion success rate, i.e., the likelihood of enrollment. By implementing Oracle CRM On Demand, Post University automated the admissions process so the admissions counselors are in direct contact with the students and eliminated many manual steps. The admissions and marketing teams, as well as the students, benefit from the new streamlined process.
Up next, Post University, plans to increase the efficiency of the student retention processes with the expansion of Oracle CRM On Demand.
Take a look at the video to learn more about Post University's Oracle CRM On Demand implementation:
Congrats to Post University, and Apex IT, their implementation partner, on the successful implementation!
