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  • Design Services for the Web

    Advertising and marketing is a huge industry, it spends billions of dollars globally and creates thousands of job opportunities. The advertising and marketing strategies also helped in the evolution ... [Author: Claudia Winifred - Web Design and Development - March 20, 2010]

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  • Search Engine Optimization and Article Promoting

    Search results optimization and page marketing and advertising need to go hand in hand if you can be planning to have a prosperous report marketing and advertising campaign. Your interest to detail and discovering just the proper key phrases are critical, but so is mastering how to make use of them adequately.

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  • Backlinks Are Important For SEO

    Online advertising is all about Search Engine Optimization and Backlink Building is part of the strategy. The Online Advertising Course tells you why Backlinks are important, what Backlink tools are available and how you can create Backlinks yourself.

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  • Internet is the New TV!

    In everything big, there is a period of dreams, concepts and initial discoveries. From the papyrus as a medium of advertising used by the Egyptians to make sales messages and wall posters, advertising has gone a long way.

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  • Increasing Site Traffic Through Interactive Marketing

    Many of the usual advertising methods are no longer working on the everyday audience. People tend to avoid being advertised to, or ignore these ads completely, and many advertisers are taking note of this. Utilizing Internet advertising channels and campaigns are essential to establishing your brand and getting in touch with customers, even if you do not sell your products or services online.

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  • Basics of SEO and Its Natural Results!

    Gone are the days when advertisers used to resort to offline advertising mode. Out door advertising such as hoardings, ads in bus, newspaper ads, TV ads etc were being targeted at. Online marketing makes use of innovative strategies to reach out to a mass audience.

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  • 7 Steps to Search Engine Optimization

    Internet Marketing is a new media and latest trend to advertising which moving away from conventional advertising like print media, electronic media and etc. Internet marketing is a holistic and effective approach on internet to reach wider and more defined target marketing.

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  • Handler_read_rnd is too high (more than 2GB)

    - by pnm123
    Hello, I am running an advertising program and there are some SELECT, UPDATE and DELETE queries when showing ads. Sometimes, displaying ads is fast but sometimes it is too slow. At this time, it is slow and Handler_read_rnd and Handler_read_rnd_next is as mentioned below. Handler_read_rnd 2,844.68 M Handler_read_rnd_next 2,945.63 M How can I speed-up displaying ads (decreasing Handler_read_rnd and Handler_read_rnd_next) Thank you, pnm123 PS: Currently there are 7,068,528 rows on the advertising program's database.

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  • How to get contents of Amazon shopping cart?

    - by Andrew Whitehouse
    I've been investigating whether it's possible to get a list of the saved items in my Amazon shopping basket programmatically ... Their Product Advertising API has methods for getting wishlists: http://docs.amazonwebservices.com/AWSECommerceService/latest/DG/index.html?FindingItemsonLists.html and working with remote shopping carts: http://docs.amazonwebservices.com/AWSECommerceService/latest/DG/index.html?CHAP_WorkingWithRemoteShoppingCarts.html but the shopping cart of items stored while on the Amazon web site is treated as a local shopping cart, and therefore is not accessible through the Product Advertising API. According to the last link: The opposite of a remote shopping cart is a local shopping cart, which is the shopping cart customers use while shopping on www.amazon.com. It is considered local because Amazon hosts the shopping web pages as well as the shopping cart. Product Advertising API operations work solely with remote shopping carts. Has anyone found a way of getting the contents of the "local" cart, apart from scraping the HTML? Thanks.

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  • Guest Post: Christian Finn: Is Facebook About to Become a Victim of its Own Success?

    - by Michael Snow
    12.00 Print 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Since we have a number of new members of the WebCenter Evangelist team - I thought it would be appropriate to close the week with the newest hire and leader of the global WebCenter Evangelists, Christian Finn, who has just joined the Red team after many years with the small technology company up in Redmond, WA. He gave an intro to himself in an earlier post this morning but his post below is a great example of how customer engagement takes on a life of its own in our global online connected and social digital ecosystem. Is Facebook About to Become a Victim of its Own Success? What if I told you that your brand could advertise so successfully, you wouldn’t have to pay for the ads? A recent campaign by Ford Motor Company for the Ford Focus featuring Doug the spokespuppet (I am not making this up) did just that—and it raises some interesting issues for marketers and social media alike in the brave new world of customer engagement that is the Social Web. Allow me to elaborate. An article in the Wall Street Journal last week—“Big Brands Like Facebook, But They Don’t Like to Pay” tells the story of Ford’s recently concluded online campaign for the 2012 Ford Focus. (Ford, by the way, under the leadership of people such as Scott Monty, has been a pioneer of effective social campaigns.) The centerpiece of the campaign was the aforementioned Doug, who appeared as a character on Facebook in videos and via chat. (If you are not familiar with Doug, you can see him in action here, and read the WSJ story here.) You may be thinking puppet ads are a sign of Internet Bubble 2.0 and want to stop now, but bear with me. The Journal reported that Ford spent about $95M on its overall Ford Focus campaign, with TV accounting for over $60M of that spend. The Internet buy for the campaign was just over $10M, which included ad buys to drive traffic to Facebook for people to meet and ‘Like’ Doug and some amount on Facebook ads, too, to promote Doug and by extension, the Ford Focus. So far, a fairly straightforward consumer marketing story in the Internet Era. Yet here’s the curious thing: once Doug reached 10,000 fans on Facebook, Ford stopped paying for Facebook ads. Doug had gone viral with people sharing his videos with one another; once critical mass was reached there was no need to buy more ads on Facebook. Doug went on to be Liked by over 43,000 people, and 61% of his fans said they would be more likely to consider buying a Focus. According to the article, Ford says Focus sales are up this year—and increasing sales is every marketer’s goal. And so in effect, Ford found its Facebook campaign so successful that it could stop paying for it, instead letting its target consumers communicate its messages for fun—and for free. Not only did they get a 3X increase in fans beyond their paid campaign, they had thousands of customers sharing their messages in video form for months. Since free advertising is the Holy Grail of marketing both old and new-- and it appears social networks have an advantage in generating that buzz—it seems reasonable to ask: what would happen to brands’ advertising strategies—and the media they use to engage customers, if this success were repeated at scale? It seems logical to conclude that, at least initially, more ad dollars would be spent with social networks like Facebook as brands attempt to replicate Ford’s success. Certainly Facebook ad revenues are on the rise—eMarketer expects Facebook’s ad revenues to quintuple by 2012 compared with 2009 levels, to nearly 2.9B. That’s bad news for TV and the already battered print media and good news for Facebook. But perhaps not so over the longer run. With TV buys, you have to keep paying to generate impressions. If Doug the spokespuppet is any guide, however, that may not be true for social media campaigns. After an initial outlay, if a social campaign takes off, the audience will generate more impressions on its own. Thus a social medium like Facebook could be the victim of its own success when it comes to ad revenue. It may be there is an inherent limiting factor in the ad spend they can capture, as exemplified by Ford’s experience with Dough and the Focus. And brands may spend much less overall on advertising, with as good or better results, than they ever have in the past. How will these trends evolve? Can brands create social campaigns that repeat Ford’s formula for the Focus with effective results? Can social networks find ways to capture more spend and overcome their potential tendency to make further spend unnecessary? And will consumers become tired and insulated from social campaigns, much as they have to traditional advertising channels? These are the questions CMOs and Facebook execs alike will be asking themselves in the brave new world of customer engagement. As always, your thoughts and comments are most welcome.

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  • Podcast Best Practices - Page Development & Monetization Considerations

    - by Christopher Ickes
    Our current podcast page has show notes and a link to download an mp3 of our podcast. We were advised to add an audio player to stream the file live from our website. The thought being this would improve time spent on our site and allow for greater advertising dollars. Is it better to have a page with show notes, an mp3 for download AND also stream the podcast live OR just stick to the show notes & mp3 download? Does anyone see any affect on advertising revenue, either way?

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  • Amazon.com Cutting Off Colorado Affiliates

    - by Joe Mayo
    I received an email from Amazon.com today, essentially cutting off my affiliate status because I'm in Colorado. Colorado recently passed legislation that requires retailers to either collect sales tax for on-line transactions or engage in an onerous process that makes you wish you had collected sales tax.  After I Tweeted this, Mike Jones tweeted a link to the legislation.  Here's an excerpt from Amazon.com's email: "Dear Colorado-based Amazon Associate: We are writing from the Amazon Associates Program to inform you that the Colorado government recently enacted a law to impose sales tax regulations on online retailers. The regulations are burdensome and no other state has similar rules. The new regulations do not require online retailers to collect sales tax. Instead, they are clearly intended to increase the compliance burden to a point where online retailers will be induced to "voluntarily" collect Colorado sales tax -- a course we won't take. We and many others strongly opposed this legislation, known as HB 10-1193, but it was enacted anyway. Regrettably, as a result of the new law, we have decided to stop advertising through Associates based in Colorado. We plan to continue to sell to Colorado residents, however, and will advertise through other channels, including through Associates based in other states. There is a right way for Colorado to pursue its revenue goals, but this new law is a wrong way. As we repeatedly communicated to Colorado legislators, including those who sponsored and supported the new law, we are not opposed to collecting sales tax within a constitutionally-permissible system applied even-handedly. The US Supreme Court has defined what would be constitutional, and if Colorado would repeal the current law or follow the constitutional approach to collection, we would welcome the opportunity to reinstate Colorado-based Associates. You may express your views of Colorado's new law to members of the General Assembly and to Governor Ritter, who signed the bill. Your Associates account has been closed as of March 8, 2010, and we will no longer pay advertising fees for customers you refer to Amazon.com after that date. Please be assured that all qualifying advertising fees earned prior to March 8, 2010, will be processed and paid in accordance with our regular payment schedule. Based on your account closure date of March 8, any final payments will be paid by May 31, 2010. We have enjoyed working with you and other Colorado-based participants in the Amazon Associates Program, and wish you all the best in your future.   Best Regards,   The Amazon Associates Team"

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  • May I remove ads from feed in my news reader app?

    - by Mahdi Ghiasi
    I'm creating a News Reader app for Tablets and PCs. My app is fetching data from news sources by RSS feed of websites (in the server-side). But some of these sites are showing some advertising banners at the end of each article. Should I remove those banners from the feed? Am I legally/ethically allowed to do this? And what about If I want to put some other ads in my application? (Right at the end of each article) I mean, If I want to have my own advertising service... Update: And what if I use feed for content titles and summaries, but use other thing, like Readability API to show full article, and then put my own ads below content? (Readability gets the HTML page, and gives you a clean page without any ads and such.)

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  • Got Ads?

    - by Kristin Rose
    Four thousand years ago ancient Egyptians invented advertising by carving public notices in steel. Today Oracle is reinventing this celebrated way of getting the message out by letting our Diamond and Platinum Specialized partners leverage Oracle's strong brand recognition to create awareness in their own markets with Oracle Advertisements. Ads can be used for printed publications, event guides or event posters/banners. Visit the current Oracle Advertising Catalog to select an ad that best aligns with your business, and click here to find out how to get started. We look forward to partnering with you to help promote your business. We’re Lovin’ It,The OPN Communications Team

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  • AdWords traffic not (properly) reflected in Analytics

    - by CJM
    I have an AdWords account, which was set to use Auto-tagging of URLs. When looking at the Analytics account for that site, I couldn't find any reference to AdWords traffic either in the Advertising section or the Traffic Sources section. So I manually constructed the URL tags, and updated the Campaign Ad. Once the ad was approved and the clicks started coming through again, I could see the results in the Traffic Sources section of Analytics. In the Sources Campaigns section, my campaign was listed, and under Sources All Traffic, it was registering the same level of traffic from google/adwords. However, the Advertising AdWords section is still drawing a blank. Any ideas? Are there explicit steps needed to enable full tracking of AdWords campaigns? If it is relevant, the Adwords campaign was set up with one account, and the Analytics tracking with another, but both accounts have full access to both AdWords and Analytics.

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  • How to Do SEO of Your Website

    To succeed in the internet world through your website, you have to have a good knowledge about search engine optimization (SEO) and its tips. SEO is basically the science and art of making your website reach a good ranking on major search engines for relevant keywords. In fact, getting a high ranking on search engines itself is a great advertising tool on the web as millions of searches are carried out a day. And it is only the sties that appear near the top of these searches that get free advertising. Here are some tips for effective SEO for your website.

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  • ORACLE is WEB 2.0

    - by anca.rosu
    You never know what to expect in life, where it can take you and what kind of fulfillment it can offer you. It’s just like an amazing lottery with millions of winning tickets. My name is Paula, I am an Online Marketing Specialist at Oracle University and this is my story. Having graduated from a technical profile college, it seemed almost normal to follow the same career path. But I said no. I wanted to try something else, so I took an Advertising Masters Program and I really became in love with this entire industry. Advertising and the new impact of the Internet through social networking is my current fascination. I knew I had to work to incorporate both my skills intro one dream job. I want to believe that I have come to work at Oracle as part of a great plan that life has for me. It’s not the most glamorous job in advertising or in the fashion industry, but it’s everything you need to start investing in your development and to build relationships. A normal day at work begins at 9.30 at our Oracle Office in Bucharest. After a short chit-chat, coffee and some conference calls, marketing gets to work! Some of the members of my team are working besides me but others are based all over Europe. This is extremely useful when coordinating the EMEA Marketing for Oracle University, because this way it’s easier to keep an eye on these various locations. Even though it’s a team play, you need to speak up and make your mark. I am the kind of person that never stands-by and waits to be given directions, I am curious and intuitive. This makes things easier. In Oracle you really need to find your own way and to discover how to organize your time and how to get involved with people. People to people, this is the focus. But everything is up to you and it strongly depends on the type of personality that you have. I try to get involved in various activities, participate in Oracle Days Events, interact and meet all kinds of people. For those who are newly graduates or interns, Oracle has lots of trainings and webcasts you can attend to help you develop your career shape and to understand better the way the business works. You can also be awarded for ideas and setting the trends so that makes it worth it. What I like most about my job is the fact that I can come with ideas and bring them to life. For example Oracle University has a special seminar program called “Celebrity Seminars” where top industry speakers teach 1-day or 2-day condensed seminars. We thought of creating something exclusive and a video was the best idea. So my colleague and I became reporters for a day and interviewed this well-known speaker regarding his seminar. I think this is a good way to market this business. Live footage is a very good marketing tool so we are planning to use the video to target our online audiences via Facebook, Twitter or LinkedIn. This can even go in the newsletters that marketing sends regarding the Celebrity Seminars. This is what I meant when I said Oracle is a free spirited organization and you can surely find your place here among us. The best way to describe my job is WEB 2.0. The modern online approach comes to life while we are trying to sell our business. We need to be out there and we are responsible of spreading the buzz regarding our training offerings and our official courseware materials. There are so many new ways to interact with the target audience nowadays and I am so eager to discover the best online techniques! If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com Technorati Tags: WEB 2.0,Online Marketing,Oracle University,Bucharest,events,graduates,interns,training,webcast,seminar,newsletters,business,Facebook,Twitter,LinkedIn

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