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  • How Does a 724% Return on Your Salesforce Automation Investment Sound?

    - by Brian Dayton
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Oracle Sales Cloud and Marketing Cloud customer Apex IT gained just that, a 724% return on investment (ROI) when they implemented these Oracle Cloud solutions in their fast-moving, rapidly-growing business. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Congratulations Apex IT! Apex IT was just announced as a winner of the Nucleus Research 11th annual Technology ROI Awards. The award, given by the analyst firm highlights organizations that have successfully leveraged IT deployments to maximize value per dollar spent. Fast Facts: Return on Investment - 724% Payback - 2 months Average annual benefit - $91,534 Cost: Benefit Ratio – 1:48 Business Benefits In addition to the ROI and cost metrics the award calls out improvements in Apex IT’s business operations—across both Sales and Marketing teams: Improved ability to identify new opportunities and focus sales resources on higher-probability deals Reduced administration and manual lead tracking—resulting in more time selling and a net new client increase of 46% Increased campaign productivity for both Marketing and Sales, including Oracle Marketing Cloud’s automation of campaign tracking and nurture programs Improved margins with more structured and disciplined sales processes—resulting in more effective deal negotiations Please join us in congratulating Apex IT on this award and their business achievements. Want More Details? Don’t take our word for it. Read the full Apex IT ROI Case Study and learn more about Apex IT’s business—including their work with Oracle Sales and Marketing Cloud on behalf of their clients in leading Sales organizations. Learn More About Oracle Sales Cloud www.oracle.com/salescloud www.facebook.com/oraclesalescloud www.youtube.com/oraclesalescloud Oracle Customer Experience and Complementary Sales Solutions Oracle Configure, Price and Quote (CPQ) Cloud Oracle Marketing Cloud Oracle Customer Experience /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Webcast Series Part II: Integrated Infrastructure and Lifecycle Solutions for Capital Assets - A New Delivery Model

    - by Melissa Centurio Lopes
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif";} Register today for the second part of this webcast series on Thursday, November 29, 2012 10:00 a.m. PT/ 1:00 p.m. ET Project Portfolio Management solutions have immediate and lasting impact o both Provider’s and Contractor’s bottom lines by helping to manage the costs and risks of healthcare infrastructure projects from planning through handing-over and operating. During this Webcast, Integrated Infrastructure and Lifecycle Solutions for Capital Assets - A New Delivery Model, Garrett Harley and Thomas Koulouris will continue their discussion on Healthcare Infrastructure strategy changes and will cover the following topics: The shift in the Healthcare infrastructure strategy and how it will impact providers and contractors The Integrated Infrastructure & Lifecycle Solutions for Capital Assets and how these solutions help your business Communication and integration between providers and contractors and why it is so important to your bottom line The new integrated delivery system in Healthcare infrastructure and how Project Portfolio Management is so critical to the success of that system.

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  • Search Engines Online Business Tools For Website Marketing - 3 Free Tools to Optimise Your Website

    Search engines online business tools for website marketing are available by the thousands, if not millions. Lots of software companies have designed a whole range of different applications to help you optimise your website and marketing campaigns. When I first started with online marketing, I looked on the internet for some online tools, preferably for free. My budget was basically next to nothing but I knew that I wasn't the only one, so there had to be a solution, right? And yes, there is.

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  • A Letter for Your CEO About Social Marketing’s Future

    - by Mike Stiles
    We’ll leave it to you to decide if or how to sneak this in front of them. Dear Chief: This social marketing thing looks serious. It’s gone beyond having a Facebook page and putting our info and a few promotions on it. It’s seriously disrupting how we’ve always done marketing. And its implications reach well beyond marketing. My concern is that we stay positioned ahead of these changes and are prepared to embrace, adapt and capitalize on these new capabilities as opposed to spending valuable time and money trying to shoehorn social into “the way we’ve always done things.” I’m also concerned about what happens if our competition executes on this before we do. The days of being able to impose our ad messaging on the masses to great effect are numbered. The public now has the tech tools and ability to filter out things that are irrelevant to them. And frankly, spending ad dollars to reach unlikely prospects isn’t the most efficient path for us either. Today, our customers have to genuinely love what we do. That starts with a renewed, customer-centric focus on the quality and usability of our product. If their experience with it is bad, they now have very connected, loud voices that will testify against us. We can’t afford that. Next, their customer service experience, before and after the sale, has to be a pleasant surprise. That requires truly knowing our customers and listening to them. Lip service won’t cut it. We have to get and use as much data on the customer as possible, interact with them wherever they want to interact with us, and commit to impressing them. If we do, they’ll get out there and advertise for us. Since peer-to-peer recommendation is the most effective marketing, that’s money in the bank. Social marketing is about forming relationships, same as how individuals use social. We want them to know us, trust us, and get real value from knowing us. That requires honesty and transparency that before now might have been uncomfortable. I propose that if we clearly make everything we do about our customers’ wants and needs, we’ll have nothing to hide. It will solidify customer loyalty, retention, and thus, revenue. These things can’t happen without certain tools and structural changes in the organization. There are social cloud platforms that integrate social management into all of the necessary areas: CRM, customer service, sales, marketing automation, content marketing, ecommerce, etc. This is will give us a real-time, complete view of the customer so their every interaction with us is attentive, personalized, accurate, relevant, and satisfying. Without it, we’re just a collage of disjointed systems, each gathering data that informs only its own departmental silo. The customer is voluntarily giving us everything we need to know about them to win them over, but we have to start listening and putting the pieces together. There’s still time. Brands are coming to terms with this transition to the socially enabled enterprise, but so far they aren’t moving very fast. Like us, they’re dealing with long-entrenched technologies and processes. CMO’s and CIO’s have to form new partnerships. Content operations have to be initiated and properly staffed and funded. Various departments must be able to utilize interconnected big data. What will separate the winners from the losers? Well chief, that’s why I’m writing you. It’s in your hands. These initiatives won’t get the kind of priority and seriousness that inspire actual deadlines & action unless they come from your desk. You have to be the champion of customer centricity. You have to be our change agent. You have to be our innovator. Otherwise, it’s going to be business as usual, and that puts us in a very vulnerable place. Sincerely, Your Team @mikestilesPhoto: Gary Scott, stock.xchng

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  • The Best Internet Marketing Tool is a Keyword Tool

    The best internet marketing tool is a keyword tool. A keyword tool is really helpful if you are an internet marketing, and if you have dabbled with one before, then you'll know exactly how powerful they are and what they can be used for. This article will explain that the best internet marketing tool that you can use is the keyword tool.

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  • Sales & Operations Planning in the Cloud (Value Chain Planning) with JD Edwards

    - by Hartmut Wiese
    AVATA, a US based Oracle Partner with the EMEA Headquarter in Germany is offering a pre-integrated, cloud based integration with JD Edwards. It is a Sales & Operations Planning hub that enables companies to seamlessly plan across the entire organization via a dynamic, continuous and collaborative web-based Sales and Operations Planning process. There is a datasheet uploaded to the EMEA JD Edwards Partner Community workspace here which explains options and benefits and has contact details included as well. You need to be a member of this Community to access the workspace. Please register here.

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  • Oracle Virtual Networking Partner Sales Playbook Now Available

    - by Cinzia Mascanzoni
    Oracle Virtual Networking Partner Sales Playbook now available to partners registered in OPN Server and Storage Systems Knowledge Zones. Equips you to sell, identify and qualify opportunities, pursue specific sales plays, and deliver competitive differentiation. Find out where you should plan to focus your resources, and how to broaden your offerings by leveraging the OPN Specialized enablement available to your organization. Playbook is accessible to member partners through the following Knowledge Zones: Sun x86 Servers, Sun Blade Servers, SPARC T-Series Servers, SPARC Enterprise High-End M-Series Servers, SPARC Enterprise Entry-Level and Midrange M-Series Servers, Oracle Desktop Virtualization, NAS Storage, SAN Storage, Sun Flash Storage, StorageTek Tape Storage.

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  • E-mail solution recommedation?

    - by Brownsithily Smith
    Do you currently use email marketing as part of your online marketing strategy to new prospects,customers & clients? If yes: What is your single biggest problem/challenge with email marketing? What is your single most important question about email marketing? If no: What is stopping you? Do you plan to go on your email marketing for online business & ecommerce? Any experience or recommendation?

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  • Marketing Burst Web and Landing Pages

    Marketing Burst was not created by a teenage techno geek without real world or real life marketing experience but by a seasoned professional for her own need to find simple solutions to marketing challenges she faced herself. Pam Bennett shares a similar story to many of use who was searching and spending money on experts who were thought to have the answers.

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  • Marketing SEO Companies on the Internet

    There are many different types of companies to choose from on the internet, and many fall under the category of marketing SEO companies. Marketing SEO companies are SEO services that provide one with optimal results when it comes to getting one's internet noticed on the internet. Many of these marketing companies focus on link building and key word placement to optimize one's web site to get attention from the many online search engines on the internet.

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  • High Tech Product Companies: Benchmark Your Sales & Marketing Data Management

    - by user709269
    Aberdeen’s Q4 2010 Quarterly Business Review found that 74% of the Sales and Marketing organizations in High Tech product manufacturing have strategic CRM initiatives in 2011. Aberdeen Group is conducting a survey that will help high tech product companies such as yours determine the Best-in-Class procedures for capturing, managing, and disseminating business data. If your product company is planning on implementing a CRM solution or is simply evaluating the potential benefits, we would appreciate your feedback in this brief, 10-minute survey. You will be able to compare your experiences in leveraging customer information for sales and marketing compare with your peers, benchmark your performance, and see how you can achieve Best-in-Class results. Individual responses will be kept strictly confidential, and data will only be used in aggregate. In appreciation for sharing your time and thoughts with us, we will provide complimentary access for you to the full benchmark report as soon as it is published (a $399 value). Take the survey.

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  • SEO Marketing Strategies - Top Strategies to Drive Insane Traffic to Your Website

    SEO Marketing strategies are used to optimise online marketing campaigns and websites. Everything you do online should be optimised for the search engines, whether it is just your website or PPC campaigns, banner ads, articles, video's blogs etc...... Optimising your marketing efforts will drive insane traffic to your website, boosting your sales and profits. Let's take a closer look here.

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  • Testing the Effectiveness of Your Web Marketing Strategies

    Web marketing is a great option to choose when seeking to establish an online customer base for your product. Yet there is more than just advertising, marketing and generating SEO content for your site as all these strategies could fail to generate sales for your product. Given that e-commerce is a dynamic, ever changing business platform, it is important that an online business owner keeps testing the effectiveness of their online marketing strategies.

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  • Analysing traffic sources in Analytics for Magento sales

    - by Joe
    Hi I have a Magento installation linked with a Google Analytics account. It works very well in that I can see conversions, I can see the products that are selling directly from analytics and I can get an overview of traffic sources for those sales. What I can't work out how to track/see is what keywords are being used by the customers that are completing sales. Can anybody let me know how this data can be gathered or if it's even possible? (is this possibly a privacy issue?)

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  • Cosmetic Surgery Marketing SEO Best Practices

    Specially-constructed marketing strategies for the plastic surgeon are perfected for each individual practice. This type of strategizing goes far beyond the everyday SEO and Internet marketing that comes with standard companies. Here are the top 2 best practices of cosmetic surgery marketing to help you choose the right company.

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  • SEO Link Building - An Important Part of Online Marketing

    You must remember that SEO link building is something that is a very important part of online marketing. The latter is a field that has in recent times become a real money churner for corporate conglomerates. SEO link building is so important that now you have marketing companies that specialize in this particular field alone. It should be noted that such online marketing per se will not help you garner great sales; you should also be highly involved in social media as well.

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  • Basic Knowledge of SEO in Internet Marketing

    Internet marketing is an effective way of promoting one's business or site. However, unless one is a specialist in web marketing, it is always good to hire a reliable company that deals with internet marketing. This is because such companies are likely to have professionals who are in a position to help you in promoting the site. By promoting your site, you increase its ranking in the SEO results page, which is the essence of the whole thing.

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  • Substitute Items on Internal Sales Orders

    - by ChristineS-Oracle
    Oracle Order Management now enables you to substitute items on internal sales order lines to manage item availability.  Oracle Order Management enables you to substitute items on internal sales order lines to manage item availability. Source organizations can decide to ship a substitute item in case the original item is not available to be shipped. The application supports manual (using Related Items window) and automatic (using ATP functionality) substitutions.To substitute an item on ISO, you must ensure that the value of the Item Substitution on Internal Order system parameter is set to a value other than None. In addition, you must ensure to define substitute item relationships and automatic item substitution setup in the system. The application provides the option to not send the notifications when any change happens on the ISO related to quantity, schedule arrival date, or item. You can control these notifications using the OM: Send Notifications of Internal Order Change profile option. For additional information refer to the Oracle Order Management Release Notes for Release 12.2.4 (Doc ID 1906521.1).

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  • Online Marketing Services For Your Business

    Your business needs online marketing services. It does not need it for the fact that internet marketing is something that every organization is making use of for its website, but it needs it so that its website, products or services get the requisite exposure that the enterprise have always thought they would get. The importance of internet marketing is something that organizations do not have to be taught.

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  • Marketing Burst Web and Landing Pages

    Marketing Burst was not created by a teenage techno geek without real world or real life marketing experience but by a seasoned professional for her own need to find simple solutions to marketing challenges she faced herself. Pam Bennett shares a similar story to many of use who was searching and spending money on experts who were thought to have the answers.

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  • Link Building - A Boost For Internet Marketing

    Internet marketing is a very wide field and there are many different things which the online marketers try in order to get more traffic to their website. Some of the most used and trusted techniques for internet marketing are directory submission, article submission and social bookmarking. All of these methods increase the back links. This attaches importance to the link building for internet marketing.

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