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  • SEO And Its Techniques

    There are many methods used in Internet marketing it today';s current trends and one of those is SEO or search engine optimization. According to many experts, SEO has become a very popular and in-dema... [Author: Margarette Mcbride - Web Design and Development - June 10, 2010]

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  • The Human Significance of Article Writing in Link Building

    Internet marketing is highly dependent on good content. It goes without saying that for any website the content that is presented on it is just as important as anything other element of link building. Not only does good content help establish credibility but also carries many responsibilities also.

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  • Why SEO Hosting Reviews Are Important

    Read about why and how webmasters are finding out SEO Hosting Reviews to be able to find the ideal web host to make the most of their domains and sites. This is the new age of internet marketing and it begins with SEO Hosting.

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  • Power Your Cloud with Oracle Fusion Middleware

    - by user753488
    Introducing the biggest and most strategic event for Fusion Middleware this year: Power your Cloud with Oracle Fusion Middleware. Running in over 50 cities across the globe, this event is aimed at Architects, IT Managers, and technical leaders like you who are using Fusion Middleware or trying to learn more about middleware in the context of Cloud computing. Join us for a special kickoff on Wednesday, June 29th in Chicago for the first event in North America. This event features an exclusive keynote from Rick Schultz, VP of Technology Product Marketing. Cloud is certainly all the rage. But what can we make of it? According to Alex Andrianopoulos, Vice President Product Marketing for Fusion Middleware states, “Not since Java was unveiled have we seen something so transformative hit the industry. The promised benefits of Cloud are many, significant, and deliver value to both IT organizations as well as the Line of Business. The benefits range from lower data center costs, to significantly reduced environmental impact, to the ability to capture more of the opportunities that market present through increased agility in resource deployment and dramatically reduced time to market.” With an ROI so promising, why isn’t everyone on Cloud already? It’s a question a lot of IT managers are struggling with. While the promised benefits of Cloud computing can be immense, achieving them requires much more than the adoption of a new architecture, or the virtualization of servers, or the outsourcing of some or all of the IT resources. These may be useful steps towards moving to a Cloud computing blueprint, but on their own do not deliver Cloud computing and its associated benefits to the enterprise. This is exactly what we’ll be addressing in the event series, ways you can leverage Complete, Open and Integrated capabilities of Oracle Fusion Middleware today to get one step closer to Cloud. Whether you’re: Leveraging Exalogic Elastic Cloud to consolidate your applications Improving agility with Oracle SOA to generate a foundation for shared data services Securing and managing your Cloud using Oracle Identity Management and Oracle Enterprise Manager Migrating from mainframe to Cloud using Oracle Tuxedo, Coherence and GoldenGate Building applications in the Cloud swiftly and easier with Oracle’s WebCenter Suite Join us for the first of its kind event in Chicago this week by registering now, or find an event near you. Learn more about Oracle Fusion Middleware and Cloud computing today on the Oracle.com website by going to http://www.Oracle.com/goto/Middleware4Cloud

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  • June LCNUG Presentation

    - by Tim Murphy
    Office Open XML has been my focus for the last 8 months.  We are creating  solutions that generate data and business rule heavy presentations and document.  On June 24th I will be covering the how to use OOXML to generate documents that can be used as sales and marketing collateral.  Register below and come out and join the discussion. http://www.eventbrite.com/event/722041646 del.icio.us Tags: Office Open XML,OOXML PSC Group,LCNUG,Document Generation

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  • Express your personality and potential @ Oracle

    - by jessica.ebbelaar(at)oracle.com
    Ciao, my name is Michel and I am a 24 year old guy from Forlì, Italy, working as a Business Intelligence Business Development Consultant in Rome. After I completed the Bachelor's Degree in Business Administration at Bologna University, I took a Multiple Master of Science in International Management organized by three European Universities: Bologna University (IT), ICN Business School of Nancy (FR) and Uppsala University (SE).I therefore had the chance to travel a lot and, most important, to study and meet hundreds of people from all over the world. This experience enhanced the passion I foster for international environments, different cultures and countries; not to mention the learning of foreign languages. Working for such a structured multinational as Oracle totally reflects my desire to be surrounded by a multicultural and international atmosphere, having the opportunity to grow from the personal point of view and to endlessly boost my career path. Demand Generation My department is responsible for demand generation activities. That implies, for instance, the implementation of various strategies aimed to feed the pipeline for Business Intelligence products in the Italian market. Organization of marketing campaigns, events, providing ideas or contacts to the sales force is just a few examples of our work. I like to define the role of the business development as something that translates the marketing insights into tools to increase the sales, accounting the differences amongst countries, companies and industries. Furthermore, it is an important feature to collaborate with the EMEA team to share knowledge and best practices. My initial lack of an IT background has been constantly covered by the managers and my personal mentor. The thing I appreciated most is indeed the fact I always feel to be a growing potential, becoming essential day after day. I am surprised by the trust and confidence people have on me and how they proudly encourage my personal initiative and always spur me to contribute. Career Ambitions If your ambitions are to work within an international but extremely people focused environment, to contribute to the growth of one of the most successful companies in the world, to deal with a fast-paced industry and highly competitive market, to have the chance to fully express your personality and potential and to satisfy your career ambitions over the years, then Oracle is right for YOU. Looking forward to having YOU aboard! Do you want to find out more about the open roles within Oracle? Follow us on http://campus.oracle.com.

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  • John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

    John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

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  • It is CX a new concept?

    - by Isabel F. Peñuelas
    The Marketing Industry and the Web Industry are talking about CX since some time. However it is only very recently that the concept has reached some common meaning accepted by the analysts’ and the IT community. The new CX model depends on two previous facts: the expansion of the social media, and the impact of the new advanced features of mobile devices regarding brand-customer interaction. CXsers vs UXers First there is some need of disambiguity between User Experience and Customer Experience. User Experience -UX, is a much well established concept related with the design of user interactions for particular devices. UX people are interested on multiple touch points of digital interfaces while CX people are interested on all kind of interfaces including physical ones. UX is an evolution of Web Usability, while CX is a marketing concept. UX is an instrument of User Experience. CX in fact is all about Connections and Interactions. Connections Dan Draper, the creative director Mad Men, understands very well that to market effectively means to connect with people, and the best way to connect to people is to use the connections people have with other people: understanding Social Media connections and taking the customer pulse of customers on those medias, and are strong facilitators of CX strategies.  Interactions We can very simply define CX as the relationship that a customer establishes with a brand through multiple touch points (interactions, channels) through the entire life cycle of his relationship- direct or indirect with the brand. Interactions can be grouped on Customer Journeys through multiple touch points defined as the path a customer follows to achieve a goal. Processes A customer journey today usually starts at the moment he surfs the Web, then he takes a purchase decision; purchases the product;  request a particular service and finally recommends or do not recommends the product.  Customer Journeys are processes, and to analyze customer journeys there exists today a broad offering of modern Customer Journey tools very similar actually to the use cases or UML activity diagrams for IT systems design. As a summary CX is nothing more and nothing less than applying process analysis methods for better understanding how to create value through customer interactions across the multiple user´s touch points with the brand.

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  • 4 Best Website Building Tips to Learn

    If you want to boost up your exposure in the business industry, you will need an effective marketing tool. And one great tool to use for this purpose is a website. There are many businesses today which have benefited much on having a website. So you think it is hard to build a website? Well actually you need more patience to learn the best website building technique.

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  • What SEO Does For Small Businesses

    If you are still confused as to what SEO is and does for you, a small business owner, then here is a brief explanation to help you understand. Here is why SEO and internet marketing are so important.

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  • The Concept of SEO

    If you've ever setup a bricks and mortar business then you know that marketing and driving leads is possibly the hardest part of your enterprise. Since the creation of the world wide web, businesses have tried to make use of the internet as a medium to try and make money. The most cost effective way to do this is by utilising SEO (search engine optimisation).

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  • Free Logos Vs Custom Logo Design

    Web is full of all kind of free stuff, the quality and usefulness of this free stuff is debatable. But there is no doubt that there is a huge demand of free stuff on the web. Marketing is a limitless... [Author: Claudia Winifred - Web Design and Development - March 20, 2010]

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  • Portal Server comparisons / TCoO

    - by Scott
    We have a client whom is looking to incorporate Oracle Portal into our next release. I'm newer to this team, but the team is currently working with Apache, so whichever Portal Server we choose will likely incur a bit of a learning curve. Is there any comparison (not marketing) out there which discusses the differences in the servers and/or the total cost of ownership on them? With 5 developers, installing RAD becomes expensive, which I'd assume they'd wish to move onto us with the change to Oracle Portal and WebSphere.

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  • The Importance of Proper Keyword Research

    Those of us who earn our living from niche marketing on the internet know that the single biggest contributor to our success is keyword research. Pick the wrong keyword and either you will get no traffic to your money site, or the traffic that does go to your site won't make any money for you. Choose the right keyword and you will have a ton of visitors and make oodles of money.

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  • SOA Community Newsletter June 2012

    - by JuergenKress
    Dear SOA partner community member Happy New fiscal Year FY13 - thanks for the FY12 middleware business! Our SOA & BPM Partner Community continued to grow to almost 4000 members. Additional we launched the WebLogic Partner Community which grew very fast to 800+ members! To continue our joint successful business in the new fiscal year our Top priorities FY13 are: Become trained:the next opportunity are the summer camps in Lisbon & Munich or our on-demand training SOA & BPM and see our detailed training calendar below. Run your marketing & sales campaign: sales kits, marketing kits, solution catalog add your services to oracle.com, add your events to oracle.com and advertisement Get recognized: OFM awards, partner excellence awards & references & plaques Become Specialized: All of the above makes the Oracle Specialization! Make sure you get your Specialization benefits! Topics: Key product focus areas will be: SOA as the foundation for clouds, integration platform 2.0 for industrial SOA including BAM & CEP, BPM & adaptive case management & migrate legacy solutions to the strategic offerings. The new Oracle VM VirtualBox image is available to test SOA Suite and BPM Suite. To start your BPM 11g project a new BPM Standard Edition a license entry version is available. EAIESB published a post with all BPMN2.0 notations. If you want to learn more please visit the Oracle Learning Library. We want to promote your SOA 11g & BPM 11g success let us know where you are in production! And nominate this success for our Middleware Oracle Excellence Awards 2012. Douwe P. van den Bos published at his blog a SOA governance series: Principles of Service-Oriented Architecture & The Maturity of a Service-Oriented Architecture & SOA Maturity Models. Please let us know if you published interesting papers! Would be great to see you at the SOA, Cloud + Service Technology Symposium by Thomas Erl. Please feel free to get your conference pass with the oracle discount code “DJMXZ370”. See you in Lisbon & London at our summer camps! Jürgen Kress Oracle SOA & BPM Partner Adoption EMEA To read the newsletter please visit http://tinyurl.com/soanewsJune2012 (OPN Account required) To become a member of the SOA Partner Community please register at http://www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA Community newsletter,SOA Community,Oracle,OPN,Jürgen Kress,SOA Demo System,BPM

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  • Focus On PeopleSoft at Oracle Open World

    - by John Webb
    With over 170 PeopleSoft content sessions at this year's Open World, you can use the following links to make the most of your conference experience: · Focus on PeopleSoft Applications Technology (PeopleTools) · Focus on PeopleSoft Financials · Focus On PeopleSoft Human Capital Management (HCM) · Focus on PeopleSoft Procurement and Supply Chain Management (SCM) · Focus on PeopleSoft Projects (ESA) For all Oracle products use this link: http://www.oracle.com/openworld/focus-on/index.html

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  • Webmarketing : Adobe complète sa solution d'optimisation de l'expérience client avec des modules pour les campagnes mobiles

    Adobe met à jour sa solution d'optimisation de l'expérience client Avec des modules pour les campagnes mobiles et l'intégration avec Adobe Online Marketing Suite Adobe annonce la disponibilité de sa nouvelle solution de gestion de l'expérience web (WEM : Web Experience Management), une avancée qualifié de « majeure » par l'éditeur pour sa plate-forme CEM (gestion de l'expérience client). WEM vise à optimiser la manière dont les entreprises créent des expériences multicanal au profit des ventes, des services et des interactions avec le client. La solution permet aux entreprises de tirer parti des derniers terminaux mobiles et des communautés « pour développer leur potenti...

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  • DDD9 - voting now open for the UK's premier community event

    - by Liam Westley
    If you are interested in software development including a heap of great open source frameworks, then get over to the DDD9 web site and vote for some sessions for the next DDD conference.  It will take place at Microsoft's UK headquarters in Reading on 29th January 2011.     http://developerdeveloperdeveloper.com/ddd9/ProposedSessions.aspx I've proposed a session on the new Async CTP announced at PDC, but there's loads more interesting stuff such as Ruby, CQRS and jQuery Mobile, so get your votes in now so it's the content you want to see.

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  • Keyword Optimization - 3 Tips to Drastically Improve Search Engine Performance For Free

    Keywords for anyone are the backbone to traffic, it doesn't matter where you place links, how you write articles, and how you build your pages keywords play a huge part in getting traffic to your website (and blog). More and more I receive emails regarding some new internet marketing "free traffic source" of the "best new back linking method" and all these are good and may indeed work in some situations they are somewhat redundant in others.

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  • Advisor Commentary on BPO Powered by Oracle

    Hear Lowell Williams, Executive Director for Global Human Resources Outsourcing at EquaTerra and Russell Handley, Director Oracle BPO Marketing speak with Fred about current trends in Business Process Outsourcing, the relevance of Oracle's BPO entry into the space, and finally what customers and providers should be thinking about.

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  • SOA, Cloud & Service Technology Symposium 2012 London

    - by JuergenKress
    Registration Is Now Open With Special Pricing For Oracle Promotional Discount For Exclusive Oracle Discount, Enter Promo Code: Djmxz370 OVERVIEW The International SOA, Cloud + Service Technology Symposium is a yearly event that features the top experts and authors from around the world, providing a series of keynotes, talks, demonstrations, and panels, as well as training and certification workshops - all dedicated to empowering IT professionals to realize modern service technologies and practices in the real world. Click here for a two-page printable conference overview (PDF). KEYNOTES & SPEAKERS More than 80 international subject matter experts will be speaking at the Symposium. Below are confirmed keynotes and speakers so far. Over 50% of the agenda has not yet been finalized. Many more speakers to come. View the partial program calendars on the Conference Agenda page. Keynotes and Speakers Thomas Erl Arcitura Education "SOA, Cloud Computing & Semantic Web Technology: The Sequel - The Era of Intelligent Service Technology" Markus Zirn Oracle "Big Data with CEP and SOA" Clemens Utschig Boehringer Ingelheim Pharma Manas Deb Oracle "The Successful Execution of the SOA and BPM Vision Tim E. Hall Oracle "Community Management: The Next Wave of SOA Governance and API Management" Registration is Now Open with Special Pricing for Oracle Promotional discount for exclusive Oracle discount, Enter Promo Code: DJMXZ370. SPONSORSHIP OPPORTUNITIES The Symposium provides an excellent opportunity to promote your organization in the lead-up to the event, to delegates during the Symposium, and after when the proceedings are made available on the Symposium web site. There are a limited number of premier sponsorship packages available, and a package can be tailored to your needs and budget. Download the Symposium Sponsorship Guide. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA Symposium,SOA Cloud Service Technology Symposium,Thomas Erl,SOA Community,Oracle SOA,Oracle BPM,BPM Community,OPN,Jürgen Kress

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  • StreamInsight Precon at SQLBits 8 in Brighton

    I am giving a full day seminar on StreamInsight at the SQLBits conference in Brighton, UK.  The seminar is happening on 7th April 2011.  Early bird discounts are available so get over to the site and register.  During this day I will be explaining exactly what StreamInsight is and we’ll be looking at how to solve some very interesting business problems with streaming data.  A complete rundown of what it is I will be covering is here.

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