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  • Linking Secrets - Part I - Linking Structure

    Google classes a link as a 'vote' for your website, as most people only link to a site if they are talking about it or referring to it as a good resource. This means the almighty link has become a huge factor in how well you rank in the search engines.

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  • Is Your Website Content Really KING?

    I believe that consistently posting quality original content on your website, on forums, on article submission sites, and so on is absolutely critical to your marketing and SEO strategies. As search engines revamp their algorithms to emphasize relevancy, and as prospects become more computer and Internet savvy, content lays the foundation for every other strategy - from SEO to PPC to social media marketing.

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  • Building a Dynamic Where Clause

    Microsoft Access has always had one of the most powerful and flexible reporting engines available to database developers. Follow along as Danny Lesandrini shows how to expand the usefulness of your reports by leveraging the WhereCondition property through Dynamic Where Clause generation.

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  • Heating Up the Search Results With Local SEO

    With the help of an SEO agencies and local SEO, local businesses are dominating the first page of search results. There are millions of websites in existence today and With so much competition, website owners must have high rankings with the search engines in order to succeed online.

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  • Why Keyword Density is Important to SEO

    Keyword density is one of many ways for search engines to determine how relevant a web page is to a specific keyword or key phrase. It is an indication of often the chosen keyword appears on the page. While it is important to use your keywords regularly, you want to be careful not to go overboard. Try to make the text flow like a normal conversation.

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  • Search Engine Optimization

    Search Engine Optimization is a process by which a website is improved so that it can be more easily found by search engines, rank higher on search engine results and be found by its target audience.... [Author: Sarah Gibson - Web Design and Development - March 30, 2010]

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  • In-House Or Outsource SEO Work?

    Today, having top page rank and excellent website traffic is the primary focus of business owners. Businesses trying to get a better rank of the search engines are always asking themselves one question; should they out-source their SEO work to an industry professional or should they hire an in-house SEO team?

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  • Thoughts and comments on Search Neutrality?

    - by SprocketGizmo
    Following the cases brought forward by Foundem, Ciao!, and eJustice.fr what are your thoughts on Search Neutrality? Should search engines be regulated by the FCC or FTC similarly to the way the FCC is pushing to regulate Net Neutrality? Relevant Articles: Op-Ed to the New York Times from the founder of Foundem Excerpt from Book on Search/Net Neutrality Blog discussing preceding link. Site founded by Foundem to promote Search Neutrality awareness.

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  • Taking a Flying Leap

    - by Lance Shaw
    Yesterday, I went skydiving with three of my children.  It was thrilling, scary, invigorating and exciting. While there is obvious risk involved, the reward and feeling of success was well worth it. You might already be wondering what skydiving would have to with WebCenter, so let me explain. Implementing a skydiving program and becoming an instructor does not happen overnight.  It does not happen with the purchase of the needed technology. Not one of us would go out, buy a parachute, the harnesses, helmet and all the gear and be able to convince anyone that we are now ready to be a skydiving instructor. The fact is that obtaining the technology is merely a small piece of the overall process and so is the case with managing content in your company. You don't just buy the right software (Oracle WebCenter Content) and go to your boss and declare information management success. There is planning, research and effort that goes into deploying software of any kind and especially when it is as mission-critical to the success of your business as Enterprise Content Management. To become a certified skydiving instructor takes at least 3 years of commitment and often longer. In the United States, candidates must complete over 500 solo jumps of their own over a minimum of 36 months and then must complete additional rigorous training under observation.  When you consider the amount of time and effort involved, it's not unlike getting a college degree and anyone that has trusted their lives to one of these instructors will no doubt appreciate their dedication to the curriculum.  Implementing an ECM system won't take that long, but it certainly requires commitment, analysis and consideration. But guess what?  Humans are involved and that means that mistakes can happen and that rules change.  This struck me while reading an excellent post on darkreading.com by Glenn S. Phillips entitled "Mission Impossible: 4 Reasons Compliance is Impossible".  His over-arching point was that with information management and security, environments change and people are involved meaning the work is never done.  He stated that you can never claim your compliance efforts are complete because of the following reasons. People are involved.  And lets face it, some are more trustworthy than others. Change is Constant. There is always some new technology coming along that is disruptive. Consumer grade cloud file sharing and sync tools come to mind here. Compliance is interpreted, not defined.  Laws and the judges that read them are always on the move. Technology is a tool, not a complete solution. There is no magic pill. The skydiving analogy holds true here as well.  Ultimately, a single person packs your parachute.  For obvious reasons, you prefer that this person be trustworthy but there are no absolute guarantees of a 100% error-free scenario.  Weather and wind conditions are never a constant and the best-laid plans for a great day of skydiving are easily disrupted by forces outside of your control.  Rules and regulations vary by location and may be updated at any time and as I mentioned early on, even the best technology on its own will only get you started. The good news is that, like skydiving, with the right technology, the right planning, the right team and a proper understanding of the rules and regulations that govern your industry, your ECM deployment can be a great success.  Failure to plan for any of the 4 factors that Glenn outlined in his article will certainly put your deployment and maybe even your company at risk, so consider them carefully. As a final aside, for those of you who consider skydiving an incredibly dangerous and risky pastime, consider this comparative statistic.  In 2012, the U.S. Parachute Association recorded 19 fatal skydiving accidents in the U.S. out of roughly 3.1 million jumps.  That’s 0.006 fatalities per 1,000 jumps. By comparison, the U.S. National Highway Traffic Safety Administration reports that there were 34,080 deaths due to car accidents in 2012.  Based on the percentages, one could argue that it is safer to jump out of a plane than to drive to the airport where the skydiving will take place. While the way you manage, secure, classify, control, retain and dispose of company files may not carry as much risk as driving or skydiving, it certainly carries risk for the organization when not planned and deployed appropriately.  Consider all the factors involved in your organization as you make your content management plans.  For additional areas of consideration, be sure to download our free whitepaper on the topic entitled "The Top 10 Criteria for Choosing an ECM System" which is available for download here.

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  • SEO Copywriting - Tips on Making Sense to Humans and Google

    This article covers a range of handy tips that you can implement to boost your search engine ratings. It deals with striking the balance between optimising for search engines like Google and making sense to your human visitors. You'll learn a whole range of writing techniques to boost your ranking, along with some behind the scenes tips.

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  • Computer Networks UNISA - Chap 15 &ndash; Network Management

    - by MarkPearl
    After reading this section you should be able to Understand network management and the importance of documentation, baseline measurements, policies, and regulations to assess and maintain a network’s health. Manage a network’s performance using SNMP-based network management software, system and event logs, and traffic-shaping techniques Identify the reasons for and elements of an asset managements system Plan and follow regular hardware and software maintenance routines Fundamentals of Network Management Network management refers to the assessment, monitoring, and maintenance of all aspects of a network including checking for hardware faults, ensuring high QoS, maintaining records of network assets, etc. Scope of network management differs depending on the size and requirements of the network. All sub topics of network management share the goals of enhancing the efficiency and performance while preventing costly downtime or loss. Documentation The way documentation is stored may vary, but to adequately manage a network one should at least record the following… Physical topology (types of LAN and WAN topologies – ring, star, hybrid) Access method (does it use Ethernet 802.3, token ring, etc.) Protocols Devices (Switches, routers, etc) Operating Systems Applications Configurations (What version of operating system and config files for serve / client software) Baseline Measurements A baseline is a report of the network’s current state of operation. Baseline measurements might include the utilization rate for your network backbone, number of users logged on per day, etc. Baseline measurements allow you to compare future performance increases or decreases caused by network changes or events with past network performance. Obtaining baseline measurements is the only way to know for certain whether a pattern of usage has changed, or whether a network upgrade has made a difference. There are various tools available for measuring baseline performance on a network. Policies, Procedures, and Regulations Following rules helps limit chaos, confusion, and possibly downtime. The following policies and procedures and regulations make for sound network management. Media installations and management (includes designing physical layout of cable, etc.) Network addressing policies (includes choosing and applying a an addressing scheme) Resource sharing and naming conventions (includes rules for logon ID’s) Security related policies Troubleshooting procedures Backup and disaster recovery procedures In addition to internal policies, a network manager must consider external regulatory rules. Fault and Performance Management After documenting every aspect of your network and following policies and best practices, you are ready to asses you networks status on an on going basis. This process includes both performance management and fault management. Network Management Software To accomplish both fault and performance management, organizations often use enterprise-wide network management software. There various software packages that do this, each collect data from multiple networked devices at regular intervals, in a process called polling. Each managed device runs a network management agent. So as not to affect the performance of a device while collecting information, agents do not demand significant processing resources. The definition of a managed devices and their data are collected in a MIB (Management Information Base). Agents communicate information about managed devices via any of several application layer protocols. On modern networks most agents use SNMP which is part of the TCP/IP suite and typically runs over UDP on port 161. Because of the flexibility and sophisticated network management applications are a challenge to configure and fine-tune. One needs to be careful to only collect relevant information and not cause performance issues (i.e. pinging a device every 5 seconds can be a problem with thousands of devices). MRTG (Multi Router Traffic Grapher) is a simple command line utility that uses SNMP to poll devices and collects data in a log file. MRTG can be used with Windows, UNIX and Linux. System and Event Logs Virtually every condition recognized by an operating system can be recorded. This is typically done using event logs. In Windows there is a GUI event log viewer. Similar information is recorded in UNIX and Linux in a system log. Much of the information collected in event logs and syslog files does not point to a problem, even if it is marked with a warning so it is important to filter your logs appropriately to reduce the noise. Traffic Shaping When a network must handle high volumes of network traffic, users benefit from performance management technique called traffic shaping. Traffic shaping involves manipulating certain characteristics of packets, data streams, or connections to manage the type and amount of traffic traversing a network or interface at any moment. Its goals are to assure timely delivery of the most important traffic while offering the best possible performance for all users. Several types of traffic prioritization exist including prioritizing traffic according to any of the following characteristics… Protocol IP address User group DiffServr VLAN tag in a Data Link layer frame Service or application Caching In addition to traffic shaping, a network or host might use caching to improve performance. Caching is the local storage of frequently needed files that would otherwise be obtained from an external source. By keeping files close to the requester, caching allows the user to access those files quickly. The most common type of caching is Web caching, in which Web pages are stored locally. To an ISP, caching is much more than just convenience. It prevents a significant volume of WAN traffic, thus improving performance and saving money. Asset Management Another key component in managing networks is identifying and tracking its hardware. This is called asset management. The first step to asset management is to take an inventory of each node on the network. You will also want to keep records of every piece of software purchased by your organization. Asset management simplifies maintaining and upgrading the network chiefly because you know what the system includes. In addition, asset management provides network administrators with information about the costs and benefits of certain types of hardware or software. Change Management Networks are always in a stage of flux with various aspects including… Software changes and patches Client Upgrades Shared Application Upgrades NOS Upgrades Hardware and Physical Plant Changes Cabling Upgrades Backbone Upgrades For a detailed explanation on each of these read the textbook (Page 750 – 761)

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  • Website Optimisation - The Impact of Blended Real-time Search So Far

    Despite the initial hype surrounding the introduction of blended real-time search into internet search engines, many experts have begun to question its value to website optimisation. Real time search has been widely criticised as a cause of SERP clutter, making pages appears chaotic and leaving the user struggling to decide which links may actually provide the information they are after.

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  • SEO Ranking Software

    It is every internet marketer's dream to dominate the first few pages of various search engines, such as Google, Yahoo and Bing, with their sites. Attempting to garner and generate a lot of traffic to your sites can be very difficult, even in relatively "easy" niches.

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  • Reclaim snatched domain name

    - by Cristian Libardo
    I'm looking for options to get back a domain name that just expired and was re-registered by an unknown link farmer. Between extended holidays, bank and hosting provider's opening hours and me the domain wasn't renewed and was quickly scooped up elsewhere. How can I get hold of the new registrator (My contact information still appears in the whois databases)? Is it possible to appeal to any authority to claim ownership? Is it possible to contact google about removing the page from the search engines?

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  • How Local SEO Can Improve Your Business

    Local search engine optimization is a good first step to conquer the search engines and present your business. This article summarizes some of the positive aspects of Local SEO, and why businesses should not scared to embrace the internet as a new marketing medium.

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  • Benefits of an Online SEO Course

    SEO (Search Engine Optimization) is the process one takes in optimizing their website to be on the top of search results for Search Engines. As a new online business owner doing SEO may seem to be a daunting task.

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  • Website not coming in Search engine results because of a term

    - by curiosity
    We have this site which is named Vialogues (Video+Discussion web based application). https://vialogues.com It has been around for sometime on the internet and we have also submitted sitemap.xml to search engines. However when we search on google or bing or yahoo using the keyword Vialogues, We are given results of the keyword dialogues and this message “showing results for dialogues, search instead for vialogues”. I am wondering if it's possible to list the site without the search engine suggesting “showing results for dialogues, search instead for vialogues”?

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  • Do I get SEO rankings for redirects? [closed]

    - by Gavin Morrice
    Possible Duplicate: Could I buy a domain name to increase traffic to my site like this? Url's add SEO weight to any site. If I have a site that (for example) sells chickens and the url is http://cluckorama.com and I own www.chickensforsale.com Will search engines list chickens for sale if I set a permanent redirect to cluckorama.com? (provided the content of cluckorama.com is relevant to chickens for sale)

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  • How to Make Your Page Titles Keyword Rich

    In addition to including meta tags in your web pages, one of the most effective traffic generation technique is to include one of your main keywords in the page title tags. If you have a website with several pages, this should be done for all the pages of you website. Including the main keywords in your title is known to be one of the best traffic techniques which help in improving website ranking by search engines.

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