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  • Google I/O 2012 - Google Play: Marketing 101 for Developers

    Google I/O 2012 - Google Play: Marketing 101 for Developers Patrick Mork, Kushagra Shrivastava As soon as you hit the "Publish" button on your app, you become (partly) a marketer; you might as well try to be a good one. We'll share everything we know about promoting apps on Google play: building a strategic marketing framework, making good use of media channels, taking advantage of the assets we've built for developers, and convincing the Play team to feature your app. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 1522 15 ratings Time: 56:13 More in Science & Technology

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  • How can I remedy the always-on-top window problem?

    - by GateKiller
    Sorry for the vague title but this one is hard to explain so bear with me please. I'm using Windows Vista at work for web development and sometimes when I Click or Alt-Tab to background window, the window will get focus but it will not be brought to the front. In order to bring the window to the front, I have to click on the applications border (when the resize cursor appears) and the window will then jump to the front. I've had this problem for about a year now and it happens at least a dozen times a day, but it doesn't do this all the time - seems random. I hope I have explained the issue fully (and you've understood it) and would appreciate any constructive answers or comments to solve this problem. Example: If I Alt-Tab from Google Chrome to Notepad and this problem randomly occurs, Google Chrome will remain in front of Notepad, however, I will be able to type text into Notepad while the window is behind Google Chrome. Clicking on Notepad's content area will not bring it to the front but clicking it's window border will. Video Exampe http://vimeo.com/19388998 In this video, I clicked from Google Chome to UltraEdit and chrome stayed in font, but as you can see, I can still type in UltraEdit. I'm starting to believe that this could be a bug in Google Chrome so I'll continue to watch if this between other applications.

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  • High Tech Product Companies: Benchmark Your Sales & Marketing Data Management

    - by user709269
    Aberdeen’s Q4 2010 Quarterly Business Review found that 74% of the Sales and Marketing organizations in High Tech product manufacturing have strategic CRM initiatives in 2011. Aberdeen Group is conducting a survey that will help high tech product companies such as yours determine the Best-in-Class procedures for capturing, managing, and disseminating business data. If your product company is planning on implementing a CRM solution or is simply evaluating the potential benefits, we would appreciate your feedback in this brief, 10-minute survey. You will be able to compare your experiences in leveraging customer information for sales and marketing compare with your peers, benchmark your performance, and see how you can achieve Best-in-Class results. Individual responses will be kept strictly confidential, and data will only be used in aggregate. In appreciation for sharing your time and thoughts with us, we will provide complimentary access for you to the full benchmark report as soon as it is published (a $399 value). Take the survey.

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  • How to Waste Your Marketing Budget

    - by Mike Stiles
    Philosophers have long said if you find out where a man’s money is, you’ll know where his heart is. Find out where money in a marketing budget is allocated, and you’ll know how adaptive and ready that company is for the near future. Marketing spends are an investment. Not unlike buying stock, the money is placed in areas the marketer feels will yield the highest return. Good stock pickers know the lay of the land, the sectors, the companies, and trends. Likewise, good marketers should know the media available to them, their audience, what they like & want, what they want their marketing to achieve…and trends. So what are they doing? And how are they doing? A recent eTail report shows nearly half of retailers planned on focusing on SEO, SEM, and site research technologies in the coming months. On the surface, that’s smart. You want people to find you. And you’re willing to let the SEO tail wag the dog and dictate the quality (or lack thereof) of your content such as blogs to make that happen. So search is prioritized well ahead of social, multi-channel initiatives, email, even mobile - despite the undisputed explosive growth and adoption of it by the public. 13% of retailers plan to focus on online video in the next 3 months. 29% said they’d look at it in 6 months. Buying SEO trickery is easy. Attracting and holding an audience with wanted, relevant content…that’s the hard part. So marketers continue to kick the content can down the road. Pretty risky since content can draw and bind customers to you. Asked to look a year ahead, retailers started thinking about CRM systems, customer segmentation, and loyalty, (again well ahead of online video, social and site personalization). What these investors are missing is social is spreading across every function of the enterprise and will be a part of CRM, personalization, loyalty programs, etc. They’re using social for engagement but not for PR, customer service, and sales. Mistake. Allocations are being made seemingly blind to the trends. Even more peculiar are the results of an analysis Mary Meeker of Kleiner Perkins made. She looked at how much time people spend with media types and how marketers are investing in those media. 26% of media consumption is online, marketers spend 22% of their ad budgets there. 10% of media time is spent with mobile, but marketers are spending 1% of their ad budgets there. 7% of media time is spent with print, but (get this) marketers spend 25% of their ad budgets there. It’s like being on Superman’s Bizarro World. Mary adds that of the online spending, most goes to search while spends on content, even ad content, stayed flat. Stock pickers know to buy low and sell high. It means peering with info in hand into the likely future of a stock and making the investment in it before it peaks. Either marketers aren’t believing the data and trends they’re seeing, or they can’t convince higher-ups to acknowledge change and adjust their portfolios accordingly. Follow @mikestilesImage via stock.xchng

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  • Wo finde ich was im OPN?

    - by A&C Redaktion
    Oracle Partner haben Zugriff auf verschiedenste Tools, Ressourcen und Services, die die tägliche Arbeit erleichtern und einen signifikanten Wettbewerbsvorteil bieten. Für unsere neuen, und vielleicht auch manchen altgedienten Partner, hier ein kleiner Wegweiser zu den wichtigsten Angeboten. Welche Ressourcen kann ich mit welchem Level der Spezialisierung nutzen?Einen englischsprachigen Überblick über alle Angebote aus den Bereichen Enablement, Development, Marketing, Sales und Support finden Sie hier unter „OPN Benefits Table Details“. Wo kann ich mich über bestimmte Oracle Produkte informieren und weiterbilden?Die Knowledge Zones sind lösungsorientierte Webseiten für den Einstieg in die Spezialisierung. Sie finden dort detaillierte Informationen zu Entwicklung, Verkauf und Implementierung von Oracle Lösungen – aufgeschlüsselt nach den Themen Datenbank, Middleware, Anwendungen, Server- und Speichersysteme sowie nach Branchen. Je nach Interesse und Spezialisierung können Sie hier bestimmten Knowledge Zones beitreten. Wie können Kunden mich und meine Leistungen als Oracle Partner finden und Kontakt aufnehmen?Dafür gibt es den Solutions Catalog: Diese Plattform gehört zu den wichtigsten Tools, um Kunden an den für sie idealen Oracle Partner zu vermitteln. Jeder spezialisierte Partner weltweit hat im Solutions Catalog ein suchmaschinenoptimiertes Profil, das er über das OPN selbst pflegt und ausbaut. Kunden filtern das Angebot nach Region und gewünschter Lösung und nehmen direkt Kontakt auf. Besuche auf der Webseite werden evaluiert und können zur individuellen Lead-Generierung genutzt werden. Wie kann ich meine Oracle Spezialisierung nutzen, um neue Kunden zu gewinnen?Im Marketing-Bereich des OPN-Portals finden Sie diverse Möglichkeiten der Werbung und Demand Generation. Einige Beispiele: Die deutschsprachigen Marketing Kits bieten Werbematerial, Templates, Schulungsmaterial und Anleitungen für das Marketing der Partner. Sie helfen dabei, eigene Kampagnen, z.B. Mailings oder Telemarketing zu einzelnen Themen, wie etwa aktuell Exadata, durchzuführen und die Demand Generation voranzutreiben. Mit den Partner Logos können Sie auf Ihrer eigenen Webseite damit werben, dass und wie intensiv Sie mit Oracle zusammenarbeiten. Es gibt Logos für jedes Partner Level sowie für jede einzelne Zertifizierung aus dem Oracle Universum. Der Partner Event Publishing Service hilft dabei, Ihre Veranstaltungen global und öffentlichkeitswirksam auf der Oracle Webseite zu präsentieren. So funktioniert's: Einfach das Excel-Formular downloaden, in deutsch oder englisch ausfüllen und mit Ihrem Logo an das Event Publishing Team senden. Ihre Event-Seite wird erstellt und ist auf dem Eventportal von Oracle suchbar. Sie erhalten für Ihre Prmotion den Link und schon haben sich einen neuen Kreis potenzieller Teilnehmer erschlossen.

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  • Why You Should Always Use SEO

    Web design is something you do once. Filling your site with content is something you do once. Setting up ads is something you do once. But marketing/SEO is something you do every single week. If you want your site to climb to the top and stay there, you must be diligent in your marketing efforts.

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  • ACT On Marketing Campaign “Middleware Consolidation and Innovation Program”

    - by JuergenKress
     You want marketing budget to run joint Oracle Fusion Middleware 12 c events? Participate in the OFM ACTon Campaign. The opportunity for you as a partners is to : Create larger deals by reselling software and systems e.g. WebLogic on ODA, SOA on ODA, Exalogic for AppAdvantage Create more service revenue at our existing customer, by consolidation and migration of application servers platforms. Extend and innovate platforms e.g. mobile integration big data or business process automation Create service business at new customers, more than 120.000 customers use middleware today! The objective of the initiative is to run joint events for our middleware customers and Generate re-sell middleware license revenue in the broad market Generate Service revenue for partners Prepare partners to understand upgrade and upsell opportunities to Oracle Fusion Middleware 12c WebLogic Community Workspace (WebLogic Community membership required) you can learn details about the campaign: OFM ACTon event Brief & Middleware Consolidation and Innovation_Act-On Program_Salesplay & Campaign kit DRAFT. Interested and want to participate? Contact your local Value Added Distributer and he will work with you on a joint campaign plan! WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: marketing,ACton,Campaign,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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  • API always returns JSONObject or JSONArray Best practices

    - by Michael Laffargue
    I'm making an API that will return data in JSON. I also wanted on client side to make an utility class to call this API. Something like : JSONObject sendGetRequest(Url url); JSONObject sendPostRequest(Url url, HashMap postData); However sometimes the API send back array of object [{id:1},{id:2}] I now got two choices (): Make the method test for JSONArray or JSONObject and send back an Object that I will have to cast in the caller Make a method that returns JSONObject and one for JSONArray (like sendGetRequestAndReturnAsJSONArray) Make the server always send Arrays even for one element Make the server always send Objects wrapping my Array I going for the two last methods since I think it would be a good thing to force the API to send consistent type of data. But what would be the best practice (if one exist). Always send arrays? or always send objects?

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