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• SQL SERVER – What is SSRS and Why SSRS is asked for in many Job Opening?

  - by Pinal Dave

  This example is from the Beginning SSRS by Kathi Kellenberger. Supporting files are available with a free download from the www.Joes2Pros.com web site. This will be a 5 day blog post in getting started with SSRS. Today will show the importance of SSRS in the business. Why is SSRS asked for in so many job openings? If you talk to an SSRS expert it’s very clear to them exactly why companies really need this invention and how it saves time and adds business value. You don’t have to be an SSRS expert to know its value or to start using it. For example you don’t have to be an airline pilot to know the usefulness of modern transportation. Even the people who don’t know how to run SSRS but need the reports can tell you why that is needed. This blog post will go into why SSRS is an important invention by showing how it improves the usage of information in your company. Before SSRS there has always been a need for a company to benefit from the use of its own information. Excel spreadsheets have been a popular way to do this for a long time. With SSRS you can still use this solution and gain many other options too. A friend of mine told me a story about doing database work in the 90s for a major company and how he wished SSRS was available back then. The Vice President of the marketing channel would often come to him just before an important meeting with the board of directors. He often needed to show how certain product sales were performing over time. All this information was in the database so it was my friend’s job to get the information out and organized into a medium the VP could use. This medium was usually Excel. The VP often had meetings all over the world where he showcased this Excel report. The solution to get the VP to him anywhere he was in the world was an Excel file attached to an e-mail. This worked pretty well but with some drawbacks. One time my friend sent the wrong file in the e-mail. A few minutes later my friend realized his mistake and sent another frantic e-mail to VP. This one was saying to ignore the last e-mail and use this newer one. Would the VP see the correct e-mail in time? If SSRS had been available, my friend could have created a solution that let the VP run the report any time he wished. The report could have been published to the company intranet where the VP could run it from any of the offices he happened to be traveling to that month. There is a fair amount of work up front to develop and publish the report, but once that work is completed, the report can be reused as many times as needed. My friend could even be on vacation for the first day of the monthly and the VP can get his real-time report. Not only could the report show the most recent data, the VP could choose to view reports of previous months with just a few clicks. The deployed SSRS is user friendly, and can also be configured to protect reports from being run by the wrong people. Tomorrow’s Post Tomorrow’s blog post will show how to know if you already have SSRS installed. If you want to learn SSRS in easy to simple words – I strongly recommend you to get Beginning SSRS book from Joes 2 Pros. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL Tagged: Reporting Services, SSRS

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• Fusion Concepts: Fusion Database Schemas

  - by Vik Kumar

  You often read about FUSION and FUSION_RUNTIME users while dealing with Fusion Applications. There is one more called FUSION_DYNAMIC. Here are some details on the difference between these three and the purpose of each type of schema. FUSION: It can be considered as an Administrator of the Fusion Applications with all the corresponding rights and powers such as owning tables and objects, providing grants to FUSION_RUNTIME.  It is used for patching and has grants to many internal DBMS functions. FUSION_RUNTIME: Used to run the Applications.  Contains no DB objects. FUSION_DYNAMIC: This schema owns the objects that are created dynamically through ADM_DDL. ADM_DDL is a package that acts as a wrapper around the DDL statement. ADM_DDL support operations like truncate table, create index etc. As the above statements indicate that FUSION owns the tables and objects including FND tables so using FUSION to run applications is insecure. It would be possible to modify security policies and other key information in the base tables (like FND) to break the Fusion Applications security via SQL injection etc. Other possibilities would be to write a logon DB trigger and steal credentials etc. Thus, to make Fusion Applications secure FUSION_RUNTIME is granted privileges to execute DMLs only on APPS tables. Another benefit of having separate users is achieving Separation of Duties (SODs) at schema level which is required by auditors. Below are the roles and privileges assigned to FUSION, FUSION_RUNTIME and FUSION_DYNAMIC schema: FUSION It has the following privileges: Create SESSION Do all types of DDL owned by FUSION. Additionally, some specific priveleges on other schemas is also granted to FUSION. EXECUTE ON various EDN_PUBLISH_EVENT It has the following roles: CTXAPP for managing Oracle Text Objects AQ_SER_ROLE and AQ_ADMINISTRATOR_ROLE for managing Advanced Queues (AQ) FUSION_RUNTIME It has the following privileges: CREATE SESSION CHANGE NOTIFICATION EXECUTE ON various EDN_PUBLISH_EVENT It has the following roles: FUSION_APPS_READ_WRITE for performing DML (Select, Insert, Delete) on Fusion Apps tables FUSION_APPS_EXECUTE for performing execute on objects such as procedures, functions, packages etc. AQ_SER_ROLE and AQ_ADMINISTRATOR_ROLE for managing Advanced Queues (AQ) FUSION_DYNAMIC It has following privileges: CREATE SESSION, PROCEDURE, TABLE, SEQUENCE, SYNONYM, VIEW UNLIMITED TABLESPACE ANALYZE ANY CREATE MINING MODEL EXECUTE on specific procedure, function or package and SELECT on specific tables. This depends on the objects identified by product teams that ADM_DDL needs to have access  in order to perform dynamic DDL statements. There is one more role FUSION_APPS_READ_ONLY which is not attached to any user and has only SELECT privilege on all the Fusion objects. FUSION_RUNTIME does not have any synonyms defined to access objects owned by FUSION schema. A logon trigger is defined in FUSION_RUNTIME which sets the current schema to FUSION and eliminates the need of any synonyms.   What it means for developers? Fusion Application developers should be using FUSION_RUNTIME for testing and running Fusion Applications UI, BC and to connect to any SQL front end like SQL *PLUS, SQL Loader etc. For testing ADFbc using AM tester while using FUSION_RUNTIME you may hit the following error: oracle.jbo.JboException: JBO-29000: Unexpected exception caught: java.sql.SQLException, msg=invalid name pattern: FUSION.FND_TABLE_OF_VARCHAR2_255 The fix is to add the below JVM parameter in the Run/Debug client property in the Model project properties -Doracle.jdbc.createDescriptorUseCurrentSchemaForSchemaName=true More details are discussed in this forum thread for it.

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• Silverlight Firestarter thoughts, and thanks to one and all!

  - by Dave Campbell

  A few metrics that of course got out of hand, but some may find interesting:   1/2 My share of the MVP of the Year award in February of 2009 with Laurent Bugnion 2 Number of degrees I hold: B.S., M.S. Electrical Engineering 3 Number of years in the U.S. Army 3.5 Number of years SilverlighCream has been posted 4 Number of times awarded MVP 6 Number of professional positions I've worked: Antenna Rigger, Boilermaker, Musician, Electronic Technician, Hardware Engineer, Software Engineer 16 Number of companies I've worked for during my career as an Engineer 19 Age at which I turned my first line of code 28 Age at which I hit the workforce as an Engineer 33 Number of years working as an Engineer 43 Number of years writing code 62 Number of years since instantiation 116 Number of tags to search SilverlightCream with 645 Number of blogs I view to find articles (at this moment) 664 Number of articles tagged wp7dev at SilverlightCream right now 700 Number of Twitter followers for WynApse 981 Number of individual bloggers in the SilverlightCream database 1002 Number of SilverlightCream blogposts 1100 Number of people live in Redmond for the Firestarter (I think) 1428 Number of total blogposts at GeeksWithBlogs (not counting this one) 4200 Number of Feedburner subscribers (approximately) 6500 Number of Twitter followers for SilverlightNews (approximately) 7087 Number of posts tagged and aggregated at SilverlightCream right now 13000 Number of people registered to watch the Firestarter online (I think) The overwhelming feeling I have returning from the Silverlight Firestarter: Priceless There is absolutely no way that I could personally thank everyone that over the last few years has held their hand out and offered me a step up to get to the point that Scott Guthrie called me out in his keynote. So I'm just going to hit the highlights here... Scott Guthrie Thanks for not only being the level you are at Microsoft, but for being so approachable, easy to talk to, willing to help everyone, and above all knowledgable. My first level manager at my last position asked if Visual Studio was a graphics program... and you step up to a laptop at a conference and type "File->New Program" ... 'nuff said... oh yeah, thanks for the shoutout! John Papa Thanks for being a good friend, ramroding the Firestarter, being a great guy to be around, and for the poster... holy crap is that cool. Tim Heuer Thanks for all you did as a great DE in Phoenix, and for helping out so many of us, of course being a great guy, and for the poster as well... I think you and John shared that task. In no order at all my buddy Michael Washington, Laurent Bugnion (the other half of the first Silverlight MVP of the Year) Tim Sneath, Mike Harsh, Chad Campbell and Bryant Likes (from back in the day), Adam Kinney, Jesse Liberty, Jeff Paries, Pete Brown, András Velvárt, David Kelly, Michael Palermo, Scott Cate, Erik Mork, and on and on... don't feel bad if your name didn't appear, I have simply too many supporters to name. Silverlight Firestarter Indeed All the people mentioned here, and all the MVPs knew Silverlight was NOT dead, but because of a very unfortunate circumstance, the popular media opinion became that. Consequently the Firestarter exploded from a laid-back event to a global conference. People worked their ass off getting bits ready and presentations using those bits. All to stem the flow of misinformation. All involved please accept my personal thanks for an absolutely awesome job. I had the priviledge of watching the 'prep' on Wednesday afternoon, and was blown away the first time I saw the 3D demo... and have been blown away every time I've seen it since. Not to mention all the other goodness in Silverlight 5. Yes I hit 1000 on my blog, but more importantly, all of you are blogging and using Silverlight, and Microsoft hit one completely out of the park... no... they knocked it out of the neighborhood with the Firestarter. It was amazing to be there for it, and it will be awesome to use the new bits as we get them. Keep reading, there's tons more to come with Silverlight and SilverlightCream following along behind. As usual, this old hacker is humbled to be allowed to play with all the cool kids... Thanks one and all for everything, and Stay in the 'Light

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• Markus Zirn, "Big Data with CEP and SOA" @ SOA, Cloud &amp; Service Technology Symposium 2012

  - by JuergenKress

  ORACLE PROMOTIONAL DISCOUNT FOR EXCLUSIVE ORACLE DISCOUNT, ENTER PROMO CODE: DJMXZ370 Early-Bird Registration is Now Open with Special Pricing! Register before July 1, 2012 to qualify for discounts. Visit the Registration page for details. The International SOA, Cloud + Service Technology Symposium is a yearly event that features the top experts and authors from around the world, providing a series of keynotes, talks, demonstrations, and panels, as well as training and certification workshops - all dedicated to empowering IT professionals to realize modern service technologies and practices in the real world. Click here for a two-page printable conference overview (PDF). Big Data with CEP and SOA - September 25, 2012 - 14:15 Speaker: Markus Zirn, Oracle and Baz Kuthi, Avocent The "Big Data" trend is driving new kinds of IT projects that process machine-generated data. Such projects store and mine using Hadoop/ Map Reduce, but they also analyze streaming data via event-driven patterns, which can be called "Fast Data" complementary to "Big Data". This session highlights how "Big Data" and "Fast Data" design patterns can be combined with SOA design principles into modern, event-driven architectures. We will describe specific architectures that combines CEP, Distributed Caching, Event-driven Network, SOA Composites, Application Development Framework, as well as Hadoop. Architecture patterns include pre-processing and filtering event streams as close as possible to the event source, in memory master data for event pattern matching, event-driven user interfaces as well as distributed event processing. Focus is on how "Fast Data" requirements are elegantly integrated into a traditional SOA architecture. Markus Zirn is Vice President of Product Management covering Oracle SOA Suite, SOA Governance, Application Integration Architecture, BPM, BPM Solutions, Complex Event Processing and UPK, an end user learning solution. He is the author of “The BPEL Cookbook” (rated best book on Services Oriented Architecture in 2007) as well as “Fusion Middleware Patterns”. Previously, he was a management consultant with Booz Allen & Hamilton’s High Tech practice in Duesseldorf as well as San Francisco and Vice President of Product Marketing at QUIQ. Mr. Zirn holds a Masters of Electrical Engineering from the University of Karlsruhe and is an alumnus of the Tripartite program, a joint European degree from the University of Karlsruhe, Germany, the University of Southampton, UK, and ESIEE, France. KEYNOTES & SPEAKERS More than 80 international subject matter experts will be speaking at the Symposium. Below are confirmed keynotes and speakers so far. Over 50% of the agenda has not yet been finalized. Many more speakers to come. View the partial program calendars on the Conference Agenda page. CONFERENCE THEMES & TRACKS Cloud Computing Architecture & Patterns New SOA & Service-Orientation Practices & Models Emerging Service Technology Innovation Service Modeling & Analysis Techniques Service Infrastructure & Virtualization Cloud-based Enterprise Architecture Business Planning for Cloud Computing Projects Real World Case Studies Semantic Web Technologies (with & without the Cloud) Governance Frameworks for SOA and/or Cloud Computing Projects Service Engineering & Service Programming Techniques Interactive Services & the Human Factor New REST & Web Services Tools & Techniques Oracle Specialized SOA & BPM Partners Oracle Specialized partners have proven their skills by certifications and customer references. To find a local Specialized partner please visit http://solutions.oracle.com SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: Markus Zirn,SOA Symposium,Thomas Erl,SOA Community,Oracle SOA,Oracle BPM,BPM Community,OPN,Jürgen Kress

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• Throttling in OSB

  - by Knut Vatsendvik

  Technorati Tags: soa,integration,osb,throttling,overload protection A common problem with integration is the risk of overloading a particular web service. When the capacity of a web service is reached and it continues to accept connections, it will most likely start to deteriorate. Fortunately there are 2 techniques, with Oracle Service Bus, that you can apply for protecting this from happening. You can either limit the concurrent number of requests for a Business Service (outbound requests) or you can limit the number of threads processing the requests for a Proxy Service (inbound requests). Limiting the Concurrent Number of Requests Limiting the concurrent requests for a Business Service cannot be set at design time so you have to use the built-in Oracle Service Bus Administration Console to do it (/sbconsole). Follow these steps to enable it: In Change Center, click Create to start a new Session Select Project Explorer, and navigate to the Business Service you want to limit Select the Operational Settings tab of the View a Business Service page In this tab, under Throttling, select the Enable check box. By enabling throttling you Specify a value for Maximum Concurrency Specify a positive integer value for Throttling Queue to backlog messages that has exceeded the message concurrency limit Specify the maximum time in milliseconds for Message Expiration a message can spend in Throttling Queue Click Update Click Active in Change Center to active the new settings If you re-publish the service, it will not overwrite the settings. Only if the resource is renamed or moved, it will. Please note that a throttling queue is an in-memory queue. Messages that are placed in this queue are not recoverable when a server fails or when you restart a server. Limiting the Number of Threads A better approach, in my opinion, is to limit the number of threads that can work with request. Follow these steps to do it: Open the WebLogic Server Console (/console) In Change Center, click Create to start a new Session In the left pane expand Environment and select Work Managers In the Global Work Managers page, click New    Click the Work Manager radio button, then click Next Enter a Name for the new Work Manager, and click Next In the Available Targets list, select server instances or clusters on which you will deploy applications that reference the Work Manager Click Finish. The new Work Manager now appears in the Global Work Managers page. Select the new Work Manager Right next to the Maximum Threads Constraint drop-down box, click New   Click the Maximum Threads Constraint radio button, then click Next Enter a Name and a thread Count to be the maximum size to allocate for requests. Click Next  In the Available Targets list, select server instances or clusters on which you will deploy applications that reference the Work Manager Click Finish Click Save Click Active in Change Center to active your changes.  A restart may be necessary.   Puh! Almost there. Start a new session. Go to the Service Bus Console (/sbconsole) and find your consuming Proxy Service. Click the Edit button of the Transport Configuration tab. Click Next Set the Dispatch Policy to the new Work Manager Click Last Click Save Click Active in Change Center to active your changes. 

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• Oracle WebCenter - Well Connected

  - by Brian Dirking

  800x600 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} An good post from Dan Elam on the state of the ECM industry (http://www.aiim.org/community/blogs/community/ECM-Vendors-go-to-War) . For those of you who don’t know Dan, he is one of the major forces in the content management industry. He founded eVisory and IMERGE Consulting, he is an AIIM Fellow and a former US Technical Expert to the International Standards Organization (ISO), and has been a driving force behind EmTag, AIIM’s Emerging Technologies Group. His post is interesting – it starts out talking about our Moveoff Documentum campaign, but then it becomes a much deeper insight into the ECM industry. Dan points out that Oracle has been making quiet strides in the ECM industry. In fact, analysts share this view Oracle, pointing out Oracle is growing greater than 20% annually while many of the big vendors are shrinking. And as Dan points out, this cements Oracle as one of the big five in the ECM space – the same week that Autonomy was removed from the Gartner Magic Quadrant for ECM. One of the key things points out is that Oracle WebCenter is well connected. WebCenter has out-of-the-box connections to key enterprise applications such as E-Business Suite, PeopleSoft, Siebel and JD Edwards. Those out-of-the-box integrations make it easy for organizations to drive content right into the places where it is needed, in the midst of business processes. At the same time, WebCenter provides composite interface capabilities to bring together two or more of these enterprise applications onto the same screen. Combine that with the capabilities of Oracle Social Network, you start to see how Oracle is providing a full platform for user engagement. But beyond those connections, WebCenter can also connect to other content management systems. It can index and search those systems from a single point of search, bringing back results in a single combined hitlist. WebCenter can also extend records management capabilities into Documentum, SharePoint, and email archiving systems. From a single console, records managers can define a series, set a retention schedule, and place holds – without having to go to each system to make these updates. Dan points out that there are some new competitive dynamics – to be sure. And it is interesting when a system can interact with another system, enforce dispositions and holds, and enable users to search and retrieve content. Oracle WebCenter is providing the infrastructure to build on, and the interfaces to drive user engagement. It’s an interesting time.

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• SQLAuthority News – Windows Efficiency Tricks and Tips – Personal Technology Tip

  - by pinaldave

  This is the second post in my series about my favorite Technology Tips, and I wanted to focus on my favorite Microsoft product.  Choosing just one topic to cover was too hard, though.  There are so many interesting things I have to share that I am forced to turn this second installment into a five-part post.  My five favorite Windows tips and tricks. 1) You can open multiple applications using the task bar. With the new Windows 7 taskbar, you can start navigating with just one click.  For example, you can launch Word by clicking on the icon on your taskbar, and if you are using multiple different programs at the same time, you can simply click on the icon to return to Word.  However, what if you need to open another Word document, or begin a new one?  Clicking on the Word icon is just going to bring you back to your original program.  Just click on the Word icon again while holding down the shift key, and you’ll open up a new document. 2) Navigate the screen with the touch of a button – and not your mouse button. Yes, we live in a pampered age.  We have access to amazing technology, and it just gets better every year.  But have you ever found yourself wishing that right when you were in the middle of something, you didn’t have to interrupt your work flow be reaching for your mouse to navigate through the screen?  Yes, we have all been guilty of this pampered wish.  But Windows has delivered!  Now you can move your application window using your arrow keys. Lock the window to the left, right hand screen: Win+left Arrow and Win+right Arrow Maximize & minimize: Win+up arrow and Win+down arrow Minimize all items on screen: Win+M Return to your original folder, or browse through all open windows: Alt+up arrow, Alt+Left Arrow, or Alt+right arrow Close down or reopen all windows: win+home 3) Are you one of the few people who still uses Command Prompt? You know who you are, and you aren’t ashamed to still use this option that so many people have forgotten about it.  You can easily access it by holding down the shift key while RIGHT clicking on any folder. 4) Quickly select multiple files without using your mouse. We all know how to select multiple files or folders by Ctrl-clicking or Shift-clicking multiple items.  But all of us have tried this, and then accidentally released Ctrl, only to lose all our precious work.  Now there is a way to select only the files you want through a check box system.  First, go to Windows Explorer, click Organize, and then “Folder and Search Options.”  Go to the View tab, and under advanced settings, you can find a box that says “Use check boxes to select items.”  Once this has been selected, you will be able to hover your mouse over any file and a check box will appear.  This makes selecting multiple, random files quick and easy. 5) Make more out of remote access. If you work anywhere in the tech field, you are probably the go-to for computer help with friends and family, and you know the usefulness of remote access (ok, some of us use this extensively at work, as well, but we all have friends and family who rely on our skills!).  Often it is necessary to restart a computer, which is impossible in remote access as the computer will not show the shutdown menu.  To force the computer to do your wishes, we return to Command Prompt.  Open Command Prompt and type “shutdown /s” for shutdown, or “shutdown /r” for restart. I hope you will find above five tricks which I use in my daily use very important. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL, Technology Tagged: Personal Technology

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• SQL SERVER – List of All the Samples Database Available to Download for FREE

  - by Pinal Dave

  It is pretty much very common to have a sample database for any database product. Different companies keep on improving their product and keep on coming up with innovation in their product. To demonstrate the capability of their new enhancements they need the sample database. Microsoft have various sample database available for free download for their SQL Server Product. I have collected them here in a single blog post. Download an AdventureWorks Database The AdventureWorks OLTP database supports standard online transaction processing scenarios for a fictitious bicycle manufacturer (Adventure Works Cycles). Scenarios include Manufacturing, Sales, Purchasing, Product Management, Contact Management, and Human Resources. Coconut Dal Coconut Dal is a lightweight data access layer, for use in projects where the Entity Framework cannot be used or Microsoft’s Enterprise Library Data Block is unsuitable. Anyone who is handwriting ADO.NET should use a library instead and Coconut Dal might be the answer.  DataBooster – Extension to ADO.NET Data Provider The dbParallel DataBooster library is a high-performance extension to ADO.NET Data Provider, includes two aspects: 1) A slimmed down API encapsulation which simplified the most common data access operations (DbConnection -> DbCommand -> DbParameter -> DbDataReader) into a single class DbAccess, to help application with a clean DAL, avoid over-packing and redundant-copy of data transfer. 2) A booster for writing mass data onto database. Base on a rational utilization of database concurrency and a effective utilization of network bandwidth. Tabular AMO 2012 The sample is made of two project parts. The first part is a library of functions to manage tabular models -AMO2Tabular V2-. The second part is a sample to build a tabular model -AdventureWorks Tabular AMO 2012- using the AMO2Tabular library; the created model is similar to the ‘AdventureWorks Tabular Model 2012. SQL Server Analysis Services Product Samples SQL Server Analysis Services provides, a unified and integrated view of all your business data as the foundation for all of your traditional reporting, online analytical processing (OLAP) analysis, Key Performance Indicator (KPI) scorecards, and data mining. Analysis Services Samples for SQL Server 2008 R2 This release is dedicated to the samples that ship for Microsoft SQL Server 2008R2. For many of these samples you will also need to download the AdventureWorks family of databases. SQL Server Reporting Services Product Samples This project contains Reporting Services samples released with Microsoft SQL Server product. These samples are in the following five categories: Application Samples, Extension Samples, Model Samples, Report Samples, and Script Samples. If you are interested in contributing Reporting Services samples, please let us know by posting in the developers’ forum. Reporting Services Samples for SQL Server 2008 R2 This release is dedicated to the samples that ship for Microsoft SQL Server 2008 R2 PCU1. For many of these samples you will also need to download the AdventureWorks family of databases. SQL Server Integration Services Product Samples This project contains Integration Services samples released with Microsoft SQL Server product. These samples are in the following two categories: Package Samples and Programming Samples. If you are interested in contributing Integration Services samples, please let us know by posting in the developers’ forum. Integration Services Samples for SQL Server 2008 R2 This release is dedicated to the samples that ship for Microsoft SQL Server 2008R2. For many of these samples you will also need to download the AdventureWorks family of databases. Windows Azure SQL Reporting Admin Sample The SQLReportingAdmin sample for Windows Azure SQL Reporting demonstrates the usage of SQL Reporting APIs, and manages (add/update/delete) permissions of SQL Reporting users. Windows Azure SQL Reporting ReportViewer-SOAP API usage sample These sample projects demonstrate how to embed a Microsoft ReportViewer control that points to reports hosted on SQL Reporting report servers and how to use SQL Reporting SOAP APIs in your Windows Azure Web application. Enterprise Library 5.0 – Integration Pack for Windows Azure This NuGet package contains a zip file with the source code for the Enterprise Library Integration Pack for Windows Azure.  Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Download, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology Tagged: SQL Sample Database

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• Manage Your WordPress Blog Comments from Your Windows Desktop

  - by Matthew Guay

  Are you never more than a few steps away from your PC and want to keep up with comments on your blog?  Then here’s how you can stay on top of your WordPress comments right from your desktop. Wp-comment-notifier is a small free app for Windows that lets you easily view, approve, reply to, and delete comments from your WordPress blog.  Whether you have a free WordPress.com blog or are running WordPress on your own server, this tool can keep you connected to your comments.  Unfortunately it only lets you manage comments at one blog, so if manage multiple WordPress-powered sites you may find this a downside.  Otherwise, it works great and helps you stay on top of the conversation at your blog. Get notified with wp-comment-notifier Download the wp-comment-notifier (link below) and install as usual. Run it once it’s installed.  Enter your blog address, username, and password when prompted. Wp-comment-notifier will automatically setup your account and download recent comments. Finally, enter your blog’s name, and click Finish. Review Comments with wp-comment-notifier You can now review your comments directly by double-clicking the new WordPress icon in your system tray.  The window has 3 tabs…comments, pending, and spam.  Select a comment to reply, edit, spam, or delete it directly from your desktop. If you select Edit, then you can edit the HTML of the comment (including links) directly from within the notifier. You can approve or permanently delete any spam messages that are caught by your blog’s spam filter. Whenever new comments come in, you’ll see a tray popup letting you know how many comments are waiting to be approved or are in the spam folder.  Click the popup to open the editor. Now, you can directly approve that pending comment without going to your WordPress admin page.  When you’re done, just press Enter on your Keyboard to post the reply. Or, if you want to reply to the comment, click the reply link and enter your comment in the entry box at the bottom. If you ever want to double-check if there’s any new comments, just right-click on the tray icon and select refresh. Finally, you can change the settings from the Configuration link in the tray button or by clicking the gear button on the bottom of the review window.  You can change how often it checks for new comments, not to start the notifier at system startup, and edit your account information. Conclusion Whether you’re managing your personal blog or administer a site with millions of hits per day, staying on top of the conversation is one of the best ways to build and maintain your audience.  With wp-comment-notifier, you can be sure that you’re always in control of your blogs comments.  This app is especially useful if you review all comments before allowing them to be published. Download wp-comment-notifier Similar Articles Productive Geek Tips How-To Geek SoftwareHow-To Geek Software: WordPress Comment Moderation NotifierSave Time Commenting with Pre-Fill Comments Greasemonkey ScriptAdd Social Bookmarking (Digg This!) Links to your Wordpress BlogTools to Help Post Content On Your WordPress Blog TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips VMware Workstation 7 Acronis Online Backup DVDFab 6 Revo Uninstaller Pro Error Goblin Explains Windows Error Codes Twelve must-have Google Chrome plugins Cool Looking Skins for Windows Media Player 12 Move the Mouse Pointer With Your Face Movement Using eViacam Boot Windows Faster With Boot Performance Diagnostics Create Ringtones For Your Android Phone With RingDroid

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• Silverlight Cream for March 06, 2011 -- #1054

  - by Dave Campbell

  In this Back from the Summit Issue, I am overloaded with posts to choose from. Submittals go first, but I'll eventually catch up... hopefully by MIX :) : Ollie Riches(-2-), Colin Eberhardt, John Papa, Jeremy Likness, Martin Krüger, Joost van Schaik, Karl Shifflett, Michael Crump, Georgi Stoyanov, Yochay Kiriaty, Page Brooks, and Deborah Kurata. Above the Fold: Silverlight: "ClassifiedCabinet: A Quick Start" Georgi Stoyanov WP7: "Easy access to WMAppManifest.xml App properties like version and title" Joost van Schaik Multiple: "Flashcards.Show Version 2 for the Desktop, Browser, and Windows Phone" Yochay Kiriaty Shoutouts: Mohamed Mosallem delivered an online session at the Second Riyadh Online Community Summit: Silverlight 4.0 with SharePoint 2010 John-Daniel Trask posted about a release of a new set of tools released for WP7 development... there's a free trial, so definitely worth a look: Mindscape Phone Elements released! From SilverlightCream.com: WP7Contrib: Trickling data to a bound collection Ollie Riches submitted a couple links... first up is this on a way they found to decrease the load on a data template in WP7 to get under the 90 mb limit and then added their solution to the WP7Contrib lib. WP7Contrib: Why we use SilverlightSerializer instead of DataContractSerializer Ollie Riches' next submittal compares the performance of the SilverlightSerializer & DataContractSerializer on the WP7 platform. MVVM Charting – Binding Multiple Series to a Visiblox Chart Colin Eberhardt sent me this post where he describes binding multiple series to a chart with no code-behind... great long multi-phase tutorial all with source. Silverlight TV 64: Dive into 64bit Support, App Model and Security John Papa has Nick Kramer of the Silverlight team up for his latest Silverlight TV episode, discussing some cool new Silverlight stuff: 64-bit support, multiple windows, etc. Building a Windows Phone 7 Application with UltraLight.mvvm Jeremy Likness has a pre-summit tutorial up on his UltraLight.mvvm project, and how he would use it to build a WP7 app... great to meet you, Jeremy! How to: Storyboard only start with the conspicuousness of the application in the browser window Martin Krüger continues his Storyboard startup solutions with this one about what to do if the Silverlight app is small or simply an island on an html page. Easy access to WMAppManifest.xml App properties like version and title Joost van Schaik posted about the WP7 manifest file and how you can get access to that information at runtime... why you ask? How about version number or title? Be sure to read the helpful hints in the last paragraph too! Mole 2010 Released Karl Shifflett, Josh Smith, and others have released the latest version of Mole... well worth the money in my opinion, if only it worked for Silverlight! (not their fault) Changing the Default Windows Phone 7 Deployment Target In Visual Studio 2010 Michael Crump points out an annoyance with the 2011 WP7 tools update... VS2010 defaults to the device rather than the emulator... and he shows us how to get it pointed back to the emulator! ClassifiedCabinet: A Quick Start Georgi Stoyanov posted a QuickStart to a 'ClassifiedCabinet' control posted on CodePlex... check out the demo first, you'll want to read the article after that. He builds a simple project from scratch using the control. Flashcards.Show Version 2 for the Desktop, Browser, and Windows Phone Yochay Kiriaty has a post up about FlashCards.Show version 2 that he worked on with Arik Poznanski and has it now running on the desktop, browser, and WP7, plus you get the source... I've been wanting to write just such an app for WP7, so hey... this saves me some time! A Simple Focus Manager for Jounce Applications Page Brooks has a post up about Jeremy Likness' Jounce... how to set focus to a particular control when a view loads. Silverlight Charting: Formatting the Axis Deborah Kurata is continuing her charting series with this one on setting axis font color and putting the text at an angle... really dresses up the chart! Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• What's new in ASP.Net 4.5 and VS 2012 - part 2

  - by nikolaosk

  This is the second post in a series of posts titled "What's new in ASP.Net 4.5 and VS 2012".You can have a look at the first post in this series, here. Please find all my posts regarding VS 2012, here. In this post I will be looking into the various new features available in ASP.Net 4.5 and VS 2012.I will be looking into the enhancements in the HTML Editor,CSS Editor and Javascript Editor.In order to follow along this post you must have Visual Studio 2012 and .Net Framework 4.5 installed in your machine.Download and install VS 2012 using this link.My machine runs on Windows 8 and Visual Studio 2012 works just fine.I will work fine in Windows 7 as well so do not worry if you do not have the latest Microsoft operating system.1) Launch VS 2012 and create a new Web Forms application by going to File - >New Web Site - > ASP.Net Web Forms Site.2) Choose an appropriate name for your web site.3) I would like to point out the new enhancements in the CSS editor in VS 2012. In the Solution Explorer in the Content folder and open the Site.cssThen when I try to change the background-color property of the html element, I get a brand new handy color-picker. Have a look at the picture below  Please note that the color-picker shows all the colors that have been used in this website. Then you can expand the color-picker by clicking on the arrows. Opacity is also supported. Have a look at the picture below4) There are also mobile styles in the Site.css .These are based on media queries.Please have a look at another post of mine on CSS3 media queries. Have a look at the picture below In this case when the maximum width of the screen is less than 850px there will be a new layout that will be dictated by these new rules. Also CSS snippets are supported. Have a look at the picture below I am writing a new CSS rule for an image element. I write the property transform and hit tab and then I have cross-browser CSS handling all of the major vendors.Then I simply add the value rotate and it is applied to all the cross browser options.Have a look at the picture below.  I am sure you realise how productive you can become with all these CSS snippets. 5) Now let's have a look at the new HTML editor enhancements in VS 2012You can drag and drop a GridView web server control from the Toolbox in the Site.master file.You will see a smart tag (that was only available in the Design View) that you can expand and add fields, format the web server control.Have a look at the picture below 6) We also have available code snippets. I type <video and then press tab twice.By doing that I have the rest of the HTML 5 markup completed.Have a look at the picture below 7) I have new support for the input tag including all the HTML 5 types and all the new accessibility features.Have a look at the picture below   8) Another interesting feature is the new Intellisense capabilities. When I change the DocType to 4.01 and the type <audio>,<video> HTML 5 tags, Intellisense does not recognise them and add squiggly lines.Have a look at the picture below All these features support ASP.Net Web forms, ASP.Net MVC applications and Web Pages. 9) Finally I would like to show you the enhanced support that we have for Javascript in VS 2012. I have full Intellisense support and code snippets support.I create a sample javascript file. I type If and press tab. I type while and press tab.I type for and press tab.In all three cases code snippet support kicks in and completes the code stack. Have a look at the picture below We also have full Intellisense support.Have a look at the picture below I am creating a simple function and then type some sort of XML like comments for the input parameters. Have a look at the picture below. Then when I call this function, Intellisense has picked up the XML comments and shows the variables data types.Have a look at the picture below Hope it helps!!!

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• Integrate Google Docs with Outlook the Easy Way

  - by Matthew Guay

  Want to use Google Docs and Microsoft office together?  Here’s how you can use Harmony for Google Docs to integrates them seamlessly with Outlook. Harmony for Google Docs is an exciting new plugin for Outlook 2007 (a version for Outlook 2010 is in the works).  It lets you integrate your Google Docs account with Outlook via a sidebar.  From this, you can find any of your Google docs or upload a new document, and then you can open the document to view or edit it in Outlook. Getting Started Download Harmony for Google Docs (link below), and install as normal.  Make sure Outlook is closed before you run the install. Next time you open Outlook, the new Harmony sidebar will automatically open.  Enter your Google Account info, and click Sign In. Now, all of your Google Docs will show up in the sidebar. Double-click any file to open it in Outlook.  You may have to sign-in to Google Docs the first time you open a document. Here’s a Google Doc open in Outlook.  Notice that everything works, including full editing. All Google Docs features worked great in our tests except for the new drawings tool.  When we tried to insert a drawing, Outlook had a script error.  This was the only problem we had with Harmony, and could be due to an interaction between Google Drawings and Outlook’s rendering engine. Harmony makes it easy to find any file in your Google Docs account.  You can search for a file, or sort your files by type, recentness, and more. You can also easily add any document to Google Docs directly from Harmony.  You can drag and drop any document, including one attached to an email, to the Harmony sidebar, and it will directly upload to your Google Docs account. And, when you’re writing a new email or reply, click the Show Documents button to open the Harmony sidebar.  From here, you can add documents as usual and share it with email recipient. Conclusion We previously covered a similar app OffiSync which combines Google doc features with MS Office. However, Harmony makes it much easier to use Google Apps along with Outlook.  This gives you an easy and efficient way to collaborate on documents with coworkers, all without leaving Outlook.  And, if your company uses SharePoint instead of Google Docs, Harmony offers a SharePoint edition that integrates with Outlook just as easily! Link Download Harmony for Google Docs Similar Articles Productive Geek Tips How To Export Documents from Google Docs to Your ComputerView Your Google Calendar in Outlook 2007Sync Your Outlook and Google Calendar with Google Calendar SyncIntegrate Twitter With Microsoft OutlookSlacker Geek: Update Your Facebook Profile from Outlook TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Find That Elusive Icon with FindIcons Looking for Good Windows Media Player 12 Plug-ins? Find Out the Celebrity You Resemble With FaceDouble Whoa ! Use Printflush to Solve Printing Problems Icelandic Volcano Webcams

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• Ann Arbor Day of .NET 2010 Recap

  - by PSteele

  Had a great time at the Ann Arbor Day of .NET on Saturday.  Lots of great speakers and topics.  And chance to meet up with friends you usually only communicate with via email/twitter. My Presentation I presented "Getting up to speed with C# 3.5 — Just in time for 4.0!".  There's still a lot of devs that are either stuck in .NET 2.0 or just now moving to .NET 3.5.  This presentation gave highlights of a lot of the key features of 3.5.  I had great questions from the audience.  Afterwards, I talked with a few people who are just now getting in to 3.5 and they told me they had a lot of "A HA!" moments when something I said finally clicked and made sense from a code sample they had seen on the web.  Thanks to all who attended! A few people have asked me for the slides and demo.  The slides were nothing more than a table of contents.  90% of the presentation was spent inside Visual Studio demo'ing new techniques.  However, I have included it in the ZIP file with the sample solution.  You can download it here. Dennis Burton on MongoDB I caught Dennis Burton's presentation on MongoDB.  I was really interested in this one as I've missed the last few times Dennis had given it to local user groups.  It was very informative and I want to spend some time learning more about MongoDB.  I'm still an old-school relational guy, but I'm willing to investigate alternatives. Brian Genisio on Prism Since I'm not a Silverlight/WPF guy (yet), I wasn't sure this would interest me.  But I talked with Brian for a couple of minutes before the presentation and he convinced me to catch it.  And I'm glad he did.  Prism looks like a very nice framework for "composable UI's" in Silverlight and WPF.  I like the whole "dependency injection" feel to it.  Nice job Brian! GiveCamp Planning I spent some time Saturday working on things for the upcoming GiveCamp (which is why I only caught a few sessions).  Ann Arbor's Day of .NET and GiveCamp have both been held at Washtenaw Community College so I took some time (along with fellow GiveCamp planners Mike Eaton and John Hopkins) to check out the new location for Ann Arbor GiveCamp this year! In the past, WCC has let us use the Business Education (BE) building for our GiveCamp's.  But this year, they're moving us over to the Morris Lawrence (ML) building.  Let me tell you – this is a step UP!  In the BE building, we were spread across two floors and spread out into classrooms.  Plus, our opening and closing ceremonies were held in the Liberal Arts (LA) building – a bit of a walk from the BE building. In the ML building, we're together for the whole weekend.  We've got a large open area (which can be sectioned off if needed) for everyone to work in:   Right next to that, we have a large area where we can set up tables and eat.  And it helps that we have a wonderful view while eating (yes, that's a lake out there with a fountain): The ML building also has showers (which we'll have access to!) and it's own auditorium for our opening and closing ceremonies. All in all, this year's GiveCamp will be great! Stay tuned to the Ann Arbor GiveCamp website.  We'll be looking for volunteers (devs, designers, PM's, etc…) soon! Technorati Tags: .NET,Day of .NET,GiveCamp,MongoDB,Prism

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• Windows Azure Use Case: Agility

  - by BuckWoody

  This is one in a series of posts on when and where to use a distributed architecture design in your organization's computing needs. You can find the main post here: http://blogs.msdn.com/b/buckwoody/archive/2011/01/18/windows-azure-and-sql-azure-use-cases.aspx  Description: Agility in this context is defined as the ability to quickly develop and deploy an application. In theory, the speed at which your organization can develop and deploy an application on available hardware is identical to what you could deploy in a distributed environment. But in practice, this is not always the case. Having an option to use a distributed environment can be much faster for the deployment and even the development process. Implementation: When an organization designs code, they are essentially becoming a Software-as-a-Service (SaaS) provider to their own organization. To do that, the IT operations team becomes the Infrastructure-as-a-Service (IaaS) to the development teams. From there, the software is developed and deployed using an Application Lifecycle Management (ALM) process. A simplified view of an ALM process is as follows: Requirements Analysis Design and Development Implementation Testing Deployment to Production Maintenance In an on-premise environment, this often equates to the following process map: Requirements Business requirements formed by Business Analysts, Developers and Data Professionals. Analysis Feasibility studies, including physical plant, security, manpower and other resources. Request is placed on the work task list if approved. Design and Development Code written according to organization’s chosen methodology, either on-premise or to multiple development teams on and off premise. Implementation Code checked into main branch. Code forked as needed. Testing Code deployed to on-premise Testing servers. If no server capacity available, more resources procured through standard budgeting and ordering processes. Manual and automated functional, load, security, etc. performed. Deployment to Production Server team involved to select platform and environments with available capacity. If no server capacity available, standard budgeting and procurement process followed. If no server capacity available, systems built, configured and put under standard organizational IT control. Systems configured for proper operating systems, patches, security and virus scans. System maintenance, HA/DR, backups and recovery plans configured and put into place. Maintenance Code changes evaluated and altered according to need. In a distributed computing environment like Windows Azure, the process maps a bit differently: Requirements Business requirements formed by Business Analysts, Developers and Data Professionals. Analysis Feasibility studies, including budget, security, manpower and other resources. Request is placed on the work task list if approved. Design and Development Code written according to organization’s chosen methodology, either on-premise or to multiple development teams on and off premise. Implementation Code checked into main branch. Code forked as needed. Testing Code deployed to Azure. Manual and automated functional, load, security, etc. performed. Deployment to Production Code deployed to Azure. Point in time backup and recovery plans configured and put into place.(HA/DR and automated backups already present in Azure fabric) Maintenance Code changes evaluated and altered according to need. This means that several steps can be removed or expedited. It also means that the business function requesting the application can be held directly responsible for the funding of that request, speeding the process further since the IT budgeting process may not be involved in the Azure scenario. An additional benefit is the “Azure Marketplace”, In effect this becomes an app store for Enterprises to select pre-defined code and data applications to mesh or bolt-in to their current code, possibly saving development time. Resources: Whitepaper download- What is ALM?  http://go.microsoft.com/?linkid=9743693  Whitepaper download - ALM and Business Strategy: http://go.microsoft.com/?linkid=9743690  LiveMeeting Recording on ALM and Windows Azure (registration required, but free): http://www.microsoft.com/uk/msdn/visualstudio/contact-us.aspx?sbj=Developing with Windows Azure (ALM perspective) - 10:00-11:00 - 19th Jan 2011

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• Ask the Readers: Backing Your Files Up – Local Storage versus the Cloud

  - by Asian Angel

  Backing up important files is something that all of us should do on a regular basis, but may not have given as much thought to as we should. This week we would like to know if you use local storage, cloud storage, or a combination of both to back your files up. Photo by camknows. For some people local storage media may be the most convenient and/or affordable way to back up their files. Having those files stored on media under your control can also provide a sense of security and peace of mind. But storing your files locally may also have drawbacks if something happens to your storage media. So how do you know whether the benefits outweigh the disadvantages or not? Here are some possible pros and cons that may affect your decision to use local storage to back up your files: Local Storage Pros You are in control of your data Your files are portable and can go with you when needed if using external or flash drives Files are accessible without an internet connection You can easily add more storage capacity as needed (additional drives, etc.) Cons You need to arrange room for your storage media (if you have multiple externals drives, etc.) Possible hardware failure No access to your files if you forget to bring your storage media with you or it is too bulky to bring along Theft and/or loss of home with all contents due to circumstances like fire If you are someone who is always on the go and needs to travel as lightly as possible, cloud storage may be the perfect way for you to back up and access your files. Perhaps your laptop has a hard-drive failure or gets stolen…unhappy events to be sure, but you will still have a copy of your files available. Perhaps a company wants to make sure their records, files, and other information are backed up off site in case of a major hardware or system failure…expensive and/or frustrating to fix if it happens, but once again there is a nice backup ready to go once things are fixed. As with local storage, here are some possible pros and cons that may influence your choice of cloud storage to back up your files: Cloud Storage Pros No need to carry around flash or bulky external drives All of your files are accessible wherever there is an internet connection No need to deal with local storage media (or its’ upkeep) Your files are still safe if your home is broken into or other unfortunate circumstances occur Cons Your files and data are not 100% under your control Possible hardware failure or loss of files on the part of your cloud storage provider (this could include a disgruntled employee wreaking havoc) No access to your files if you do not have an internet connection The cloud storage provider may eventually shutdown due to financial hardship or other unforeseen circumstances The possibility of your files and data being stolen by hackers due to a security breach on the part of your cloud storage provider You may also prefer to try and cover all of the possibilities by using both local and cloud storage to back up your files. If something happens to one, you always have the other to fall back on. Need access to those files at or away from home? As long as you have access to either your storage media or an internet connection, you are good to go. Maybe you are getting ready to choose a backup solution but are not sure which one would work better for you. Here is your chance to ask your fellow HTG readers which one they would recommend. Got a great backup solution already in place? Then be sure to share it with your fellow readers! How-To Geek Polls require Javascript. Please Click Here to View the Poll. Latest Features How-To Geek ETC The 20 Best How-To Geek Explainer Topics for 2010 How to Disable Caps Lock Key in Windows 7 or Vista How to Use the Avira Rescue CD to Clean Your Infected PC The Complete List of iPad Tips, Tricks, and Tutorials Is Your Desktop Printer More Expensive Than Printing Services? 20 OS X Keyboard Shortcuts You Might Not Know Winter Sunset by a Mountain Stream Wallpaper Add Sleek Style to Your Desktop with the Aston Martin Theme for Windows 7 Awesome WebGL Demo – Flight of the Navigator from Mozilla Sunrise on the Alien Desert Planet Wallpaper Add Falling Snow to Webpages with the Snowfall Extension for Opera [Browser Fun] Automatically Keep Up With the Latest Releases from Mozilla Labs in Firefox 4.0

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• Understanding Collabnet&rsquo;s LDAP binding

  - by Robert May

  We want to use both subversion usernames and passwords as well as Active Directory for our authentication on our Collabnet subversion server. This has proven to be more of a challenge than we thought, mostly because Collabnet’s documentation is pretty poor. To supplement that documentation, I add my own. The first thing to understand is that the attribute that you specify in the LDAP Login Attribute ONLY applies to lookups done for the user.  It does NOT apply to the LDAP Bind DN field.  Second, know that the debug logs (error is the one you want) don’t give you debug information for the bind DN, just the login attempts.  Third, by default, Active Directory does not allow anonymous binds, so you MUST put in a user that has the authority to query the Active Directory ldap. Because of these items, the values to set in those fields can be somewhat confusing.  You’ll want to have ADSI Edit handy (I also used ldp, which is installed by default on server 2008), since ADSI Edit can help you find stuff in your active directory.  Be careful, you can also break stuff. Here’s what should go into those fields. LDAP Security Level:  Should be set to None LDAP Server Host:  Should be set to the full name of a domain controller in your domain.  For example, dc.mydomain.com LDAP Server Port:  Should be set to 3268.  The default port of 389 will only query that specific server, not the global catalog.  By setting it to 3268, the global catalog will be queried, which is probably what you want. LDAP Base DN:  Should be set to the location where you want the search for users to begin.  By default, the search scope is set to sub, so all child organizational units below this setting will be searched.  In my case, I had created an OU specifically for users for group policies.  My value ended up being:  OU=MyOu,DC=domain,DC=org.   However, if you’re pointing it to the default Users folder, you may end up with something like CN=Users,DC=domain,DC=org (or com or whatever).  Again, use ADSI edit and use the Distinguished Name that it shows. LDAP Bind DN:  This needs to be the Distinguished Name of the user that you’re going to use for binding (i.e. the user you’ll be impersonating) for doing queries.  In my case, it ended up being CN=svn svn,OU=MyOu,DC=domain,DC=org.  Why the double svn, you might ask?  That’s because the first and last name fields are set to svn and by default, the distinguished name is the first and last name fields!  That’s important.  Its NOT the username or account name!  Again, use ADSI edit, browse to the username you want to use, right click and select properties, and then search the attributes for the Distinguished Name.  Once you’ve found that, select it and click View and you can copy and paste that into this field. LDAP Bind Password:  This is the password for the account in the Bind DN LDAP login Attribute: sAMAccountName.  If you leave this blank, uid is used, which may not even be set.  This tells it to use the Account Name field that’s defined under the account tab for users in Active Directory Users and Computers.  Note that this attribute DOES NOT APPLY to the LDAP Bind DN.  You must use the full distinguished name of the bind DN.  This attribute allows users to type their username and password for authentication, rather than typing their distinguished name, which they probably don’t know. LDAP Search Scope:  Probably should stay at sub, but could be different depending on your situation. LDAP Filter:  I left mine blank, but you could provide one to limit what you want to see.  LDP would be helpful for determining what this is. LDAP Server Certificate Verification:  I left it checked, but didn’t try it without it being checked. Hopefully, this will save some others pain when trying to get Collabnet setup. Technorati Tags: Subversion,collabnet

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• SQL Server – SafePeak “Logon Trigger” Feature for Managing Data Access

  - by pinaldave

  Lately I received an interesting question about the abilities of SafePeak for SQL Server acceleration software: Q: “I would like to use SafePeak to make my CRM application faster. It is an application we bought from some vendor, after a while it became slow and we can’t reprogram it. SafePeak automated caching sounds like an easy and good solution for us. But, in my application there are many servers and different other applications services that address its main database, and some even change data, and I feel that there is a chance that some servers that during the connection process we may miss some. Is there a way to ensure that SafePeak will be aware of all connections to the SQL Server, so its cache will remain intact?” Interesting question, as I remember that SafePeak (http://www.safepeak.com/Product/SafePeak-Overview) likes that all traffic to the database will go thru it. I decided to check out the features of SafePeak latest version (2.1) and seek for an answer there. A: Indeed I found SafePeak has a feature they call “Logon Trigger” and is designed for that purpose. It is located in the user interface, under: Settings -> SQL instances management  ->  [your instance]  ->  [Logon Trigger] tab. From here you activate / deactivate it and control a white-list of enabled server IPs and Login names that SafePeak will ignore them. Click to Enlarge After activation of the “logon trigger” Safepeak server is notified by the SQL Server itself on each new opened connection. Safepeak monitors those connections and decides if there is something to do with them or not. On a typical installation SafePeak likes all application and users connections to go via SafePeak – this way it knows about data and schema updates immediately (real time). With activation of the safepeak “logon trigger”  a special CLR trigger is deployed on the SQL server and notifies Safepeak on any connection that has not arrived via SafePeak. In such cases Safepeak can act to clear and lock the cache or to ignore it. This feature enables to make sure SafePeak will be aware of all connections so SafePeak cache will maintain exactly correct all times. So even if a user, like a DBA will connect to the SQL Server not via SafePeak, SafePeak will know about it and take actions. The notification does not impact the work of that connection, the user or application still continue to do whatever they planned to do. Note: I found that activation of logon trigger in SafePeak requires that SafePeak SQL login will have the next permissions: 1) CONTROL SERVER; 2) VIEW SERVER STATE; 3) And the SQL Server instance is CLR enabled; Seeing SafePeak in action, I can say SafePeak brings fantastic resource for those who seek to get performance for SQL Server critical apps. SafePeak promises to accelerate SQL Server applications in just several hours of installation, automatic learning and some optimization configuration (no code changes!!!). If better application and database performance means better business to you – I suggest you to download and try SafePeak. The solution of SafePeak is indeed unique, and the questions I receive are very interesting. Have any more questions on SafePeak? Please leave your question as a comment and I will try to get an answer for you. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• SQL SERVER – SQL Server Misconceptions and Resolution – A Practical Perspective – TechEd 2012 India

  - by pinaldave

  TechEd India 2012 is just around the corner and I will be presenting there in two different sessions. On the very first day of this event, my presentation will be all about SQL Server Misconceptions and Resolution – A Practical Perspective. The dictionary tells us that a “misconception” means a view or opinion that is incorrect and is based on faulty thinking or understanding. In SQL Server, there are so many misconceptions. In fact, when I hear some of these misconceptions, I feel like fainting at that very moment! Seriously, at one time, I came across the scenario where instead of using INSERT INTO…SELECT, the developer used CURSOR believing that cursor is faster (duh!). Here is the link the blog post related to this. Pinal and Vinod in 2009 I have been presenting in TechEd India for last three years. This is my fourth opportunity to present a technical session on SQL Server. Just like the previous years, I decided to present something different. Here is a novelty of this year: I will be presenting this session with Vinod Kumar. Vinod Kumar and I have a great synergy when we work together. So far, we have written one SQL Server Interview Questions and Answers book and 2 video courses: (1) SQL Server Questions and Answers (2) SQL Server Performance: Indexing Basics. Pinal and Vinod in 2011 When we sat together and started building an outline for this course, we had many options in mind for this tango session. However, we have decided that we will make this session as lively as possible while keeping it natural at the same time. We know our flow and we know our conversation highlight, but we do not know what exactly each of us is going to present. We have decided to challenge each other on stage and push each other’s knowledge to the verge. We promise that the session will be entertaining with lots of SQL Server trivia, tips and tricks. Here are the challenges that I’ll take on: I will puzzle Vinod with my difficult questions I will present such misconception that Vinod will have no resolution for it. I need your help.  Will you help me stump Vinod? If yes, come and attend our session and join me to prove that together we are superior (a friendly brain clash, but we must win!). SQL Server enthusiasts and SQL Server fans are going to have gala time at #TechEdIn as we have a very solid lineup of the speaker and extremely interesting sessions at TechEdIn. Read the complete blog post of Vinod. Session Details Title: SQL Server Misconceptions and Resolution – A Practical Perspective (Add to Calendar) Abstract: “Earth is flat”! – An ancient common misconception, which has been proven incorrect as we progressed in modern times. In this session we will see various database misconceptions prevailing and their resolution with the aid of the demos. In this unique session audience will be part of the conversation and resolution. Date and Time: March 21, 2012, 15:15 to 16:15 Location: Hotel Lalit Ashok - Kumara Krupa High Grounds, Bengaluru – 560001, Karnataka, India. Add to Calendar Please submit your questions in the comments area and I will be for sure discussing them during my session. If I pick your question to discuss during my session, here is your gift I commit right now – SQL Server Interview Questions and Answers Book. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Interview Questions and Answers, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology Tagged: TechEd, TechEdIn

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• New security options in UCM Patch Set 3

  - by kyle.hatlestad

  While the Patch Set 3 (PS3) release was mostly focused on bug fixes and such, some new features sneaked in there. One of those new features is to the security options. In 10gR3 and prior versions, UCM had a component called Collaboration Manager which allowed for project folders to be created and groups of users assigned as members to collaborate on documents. With this component came access control lists (ACL) for content and folders. Users could assign specific security rights on each and every document and folder within a project. And it was even possible to enable these ACL's without having the Collaboration Manager component enabled (see technote# 603148.1). When 11g came out, Collaboration Manager was no longer available. But the configuration settings to turn on ACLs were still there. Well, in PS3 they're implemented slightly differently. And there is a new component available which adds an additional dimension to define security on the object, Roles. So now instead of selecting individual users or groups of users (defined as an Alias in User Admin), you can select a particular role. And if a user has that role, they are granted that level of access. This can allow for a much more flexible and manageable security model instead of trying to manage with just user and group access as people come and go in the organization. The way that it is enabled is still through configuration entries. First log in as an administrator and go to Administration -> Admin Server. On the Component Manager page, click the 'advanced component manager' link in the description paragraph at the top. In the list of Disabled Components, enable the RoleEntityACL component. Then click the General Configuration link on the left. In the Additional Configuration Variables text area, enter the new configuration values: UseEntitySecurity=true SpecialAuthGroups=<comma separated list of Security Groups to honor ACLs> The SpecialAuthGroups should be a list of Security Groups that honor the ACL fields. If an ACL is applied to a content item with a Security Group outside this list, it will be ignored. Save the settings and restart the instance. Upon restart, three new metadata fields will be created: xClbraUserList, xClbraAliasList, xClbraRoleList. If you are using OracleTextSearch as the search indexer, be sure to run a Fast Rebuild on the collection. On the Check In, Search, and Update pages, values are added by simply typing in the value and getting a type-ahead list of possible values. Select the value, click Add and then set the level of access (Read, Write, Delete, or Admin). If all of the fields are blank, then it simply falls back to just Security Group and Account access. For Users and Groups, these values are automatically picked up from the corresponding database tables. In the case of Roles, this is an explicitly defined list of choices that are made available. These values must match the role that is being defined from WebLogic Server or you LDAP/AD repository. To add these values, go to Administration -> Admin Applets -> Configuration Manager. On the Views tab, edit the values for the ExternalRolesView. By default, 'guest' and 'authenticated' are added. Once added to through the view, they will be available to select from for the Roles Access List. As for how they are stored in the metadata fields, each entry starts with it's identifier: ampersand (&) symbol for users, "at" (@) symbol for groups, and colon (:) for roles. Following that is the entity name. And at the end is the level of access in paranthesis. e.g. (RWDA). And each entry is separated by a comma. So if you were populating values through batch loader or an external source, the values would be defined this way. Detailed information on Access Control Lists can be found in the Oracle Fusion Middleware System Administrator's Guide for Oracle Content Server.

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• Using the ASP.NET Membership API with SQL Server / SQL Azure: The new &ldquo;System.Web.Providers&rdquo; namespace

  - by Harish Ranganathan

  The Membership API came in .NET 2.0 and was a huge enhancement in building web applications with users, managing roles, permissions etc.,  The Membership API by default uses SQL Express and until Visual Studio 2008, it was available only through the ASP.NET Configuration manager screen (Website – ASP.NET Configuration) or (Project – ASP.NET Configuration) and for every application, one has to manually visit this place to start using the Security and other settings.  Upon doing that the default SQL Express database aspnet.mdf is created to store all the user profiles. Starting Visual Studio 2010 and .NET 4.0, the Default Website template includes the Membership API controls as a part of the page i.e. When you create a “File – New – ASP.NET Web Application” or an “ASP.NET MVC Application”, by default the Login/Register controls are enabled in the MasterPage and they are termed under “ApplicationServices” setting in the web.config file with connection string pointed to the SQL Express database. In fact, when you run the default website and click on “Logon” –> “Register”, and enter the details for registration and click “Register”, that is the time the aspnet.mdf file is created with the tables for Users, Roles, UsersInRoles, Profile etc., Now, this uses the default SQL Express database within the App_Data folder.  If you want to move your Membership information to some other database such as SQL Server, SQL CE or SQL Azure, you need to manually run the aspnet_regsql command and specify the destination database name. This would create all the Tables, Procedures and Views required to handle the Membership information.  Thereafter you can change the connection string for “ApplicationServices” to point to the database where you had run all the scripts. Now, enter “System.Web.Providers” Alpha. This is available as a part of the NuGet package library.  Scott Hanselman has a neat post describing the steps required to get it up and running as well as doing the basic changes  at http://www.hanselman.com/blog/IntroducingSystemWebProvidersASPNETUniversalProvidersForSessionMembershipRolesAndUserProfileOnSQLCompactAndSQLAzure.aspx Pretty much, it covers what the new System.Web.Providers do. One thing I wanted to clarify is that, the new “System.Web.Providers” add a lot of new settings which are also marked as the defaults, in the web.config.  Even now, they use SQL Express as the default database.  But, if you change the connection string for “DefaultConnection” under connectionStrings to point to your SQL Server or SQL Azure, Membership API would now be able to create all the tables, procedures and views at the destination specified (i.e. SQL Server or SQL Azure). In my case, I modified the DefaultConneciton to point to my SQL Azure database.  Next, I hit F5 to run the application.  The default view loads.  I clicked on “LogOn” and then “Register” since I knew there are no tables/users as of then.  One thing to note is that, I had put “NewDB” as the database name in the connection string that points to SQL Azure.  NewDB wasn’t existing and I would assume it would be created before the tables/views/procedures for Membership are created. Once I clicked on the “Register” to register my first username, it took a while and then registered as well as logged in me in.  Also, I went to the SQL Azure Management Portal and verified that there exists “NewDB” which has just been created I could also connect to the SQL Azure database “NewDB” from Management Studio and found that the tables now don’t have the aspnet_ prefix.  The tables were simply Users, Roles, UsersInRoles, Profiles etc., So, with a few clicks and configuration change, I could actually set up the user base for my application on SQL Azure and even make the SessionState, Roles, Profiles being stored in SQL Azure database. The new System.Web.Proivders also required MARS (MultipleActiveResultSets=true) setting since it uses Entity Framework for the DAL operations.  Also, the “Project – ASP.NET Configuration” screen can be used to further create/manage users/roles etc., although the data is stored on the remote database. With that, a long pending request from the community to have the ability to configure and use remote databases for Application users management without having to run the scripts from SQL Express is fulfilled. Cheers !!!

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• Managing User & Role Security with Oracle SQL Developer

  - by thatjeffsmith

  With the advent of SQL Developer v3.0, users have had access to some powerful database administration features. Version 3.1 introduced more powerful features such as an interface to Data Pump and RMAN. Today I want to talk about some very simple but frequently ran tasks that SQL Developer can assist with, like: identifying privs granted to users managing role privs assigning new roles and privs to users & roles Before getting started, you’ll need a connection to the database with the proper privileges. The common ROLE used to accomplish this is the ‘DBA‘ role. Curious as to what the DBA role is actually comprised of? Let’s find out! Open the DBA Console First make sure you’re connected to the database you want to manage security on with a privileged administrator account. Then open the View menu and select ‘DBA.’ Accessing the DBA panel ‘Create’ a Connection Click on the green ‘+’ button in the DBA panel. It will ask you to choose a previously defined SQL Developer connection. Defining a DBA connection in Oracle SQL Developer Once connected you will see a tree list of DBA features you can start interacting with. Expand the ‘Security’ Tree Node As you click on an object in the DBA panel, the ‘viewer’ will open on the right-hand-side, just like you are accustomed to seeing when clicking on a table or stored procedure. Accessing the DBA role If I’m a newly hired Oracle DBA, the first thing I might want to do is become very familiar with the DBA role. People will be asking you to grant them this role or a subset of its privileges. Once you see what the role can do, you will become VERY protective of it. My favorite 3-letter 4-letter word is ‘ANY’ and the DBA role is littered with privileges like this: ANY TABLE privs granted to DBA role So if this doesn’t freak you out, then maybe you should re-consider your career path. Or in other words, don’t be granting this role to ANYONE you don’t completely trust to take care of your database. If I’m just assigned a new database to manage, the first thing I might want to look at is just WHO has been assigned the DBA role. SQL Developer makes this easy to ascertain, just click on the ‘User Grantees’ panel. Who has the keys to your car? Making Changes to Roles and Users If you mouse-right-click on a user in the Tree, you can do individual tasks like grant a sys priv or expire an account. But, you can also use the ‘Edit User’ dialog to do a lot of work in one pass. As you click through options in these dialogs, it will build the ‘ALTER USER’ script in the SQL panel, which can then be executed or copied to the worksheet or to your .SQL file to be ran at your discretion. A Few Clicks vs a Lot of Typing These dialogs won’t make you a DBA, but if you’re pressed for time and you’re already in SQL Developer, they can sure help you make up for lost time in just a few clicks!

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• SQL SERVER – Top 10 “Ease of Use” Features of expressor Studio

  - by pinaldave

  expressor Studio is new data integration platform that is being marketed as the most easy to use tool of its kind.  But “easy to use” can be a relative term – an expert can find a very complex system easy, but a beginner might be stumped.  A recent article online discussed exactly what makes expressor Studio so easy use, and here is my view on this subject. Simple Installation There is one pop-up for one .exe file, and nothing more.  You can’t get much simpler than this.  It is also in the familiar Windows design, so there should be no surprises. No 3rd party software dependency Have you ever tried to download software, only to be slowed down by the need to download a compatible system to run the program, and another to read the user manual, and so on?  expressor Studio was designed specifically to avoid this problem. Microsoft Office Like Ribbon Bar and Menus As mentioned before, everything is in the familiar Windows design, from the pop up windows to the tool bars and menus.  There should be no learning curve for using this program, or even simply trying to navigate around a new system. General Development Design Interface This software has been designed to be simple and straightforward.  Projects can be arranged in a simple “tree” design, that is totally collapsible and can easy be added to or “trimmed” with a click of a button.  It was meant to be logical and easy to follow. Integrated Contextual Help This is a fancy way of saying that you can practically yell “help!” if you do get stuck on something.  Solving a problem is as simple as highlighting and hitting F1 for contextual help. Visual Indicators and Messages Wouldn’t it be nice to know exactly where something has gone wrong before trying to complete a project.  expressor Studio has a built in system to catch mistakes and highlight them in a bright color, flash a warning message, and even disable functions before you can continue – and possibly lose hours of work. Property Inputs and Selectors Every operator will have a list of requirements that need to be filled in.  But don’t worry; you won’t have to make stuff up to fill in the boxes.  Each one will have a drop-down menu with options to choose from – but not too many as to be confusing. Connection Wizards Configuring connections can be the hardest part of a project.  But not with the expressor Studioconnection wizard.  A familiar, Windows-style menu will walk you through connections so quickly you’ll forget what trouble it used to be. Templates With large, complex projects, a majority of your time is often spent simply setting up the files and inputting data.  But expressor Studio allows you to create one file and then save it as a template, saving you hours of boring data input. Extension Manager Let’s say that you need a little more functionality or some new features on your program. A lot of software requires you to download complex plug-ins that need to be decompressed and installed.  However, expressor Studio has extended its system to an Extension Manager, which allows for quick and easy installation of the functionality you need, without the need to download and decompress. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQL Utility, T SQL, Technology

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• Drupal Modules for SEO & Content

  - by Aditi

  When we talk about Drupal SEO, there are two things to consider one is about the relevant SEO practices and about appropriate Drupal Modules available. Optimizing your website for search engines is one of the most important aspect of launching & promoting your website especially if ranking matters to you. Understanding SEO For starters, you have begin with Keyword research and then optimize your content according to your findings by tagging, meta tags etc, Drupal modules once installed help you manage a lot of such parameters. Identifying the target keywords Using the Page Title and Token modules PathAuto configuration <H1> heading tags Optimizing Drupal’s default robots.txt file Etc. While Drupal gives you a lot of ability to make your website content worthy & search engine friendly it is important for you to make sure you are not crossing the line or you could get penalized. Modules Overview Drupal Power is at its best when you have these modules & great brain working together. The basic SEO improvements can be achieved easily with the modules enlisted below, but you can win magical rankings if you use them logically & wisely. Understanding your keyword competition & enhancing your content is the basic key to success and ofcourse the modules: Pathauto Automatically create search enging friendly readable URLS from tokens. A token is a piece of data from content, say the author’s username, or the content’s title. For example mysite.com/an-article, rather than mysite.com/node/114 for every node you make. NodeWords Amazingly useful drupal module that allows you to create custom meta tags and descriptions for your nodes, which gives you the ability to target specific keywords and phrases. Page Title Enables you to set an alternative title for the <title></title> tags and for the <h1></h1> tags on a node. Global Redirect Manage content duplication, 301 redirects, and URL validation with this small, but powerful module. Taxonomy manager Make large additions, or changes to taxonomy very easy. This module provides a powerful interface for managing taxonomies. A vocabulary gets displayed in a dynamic tree view, where parent terms can be expanded to list their nested child terms or can be collapsed. robotstxt A robots.txt file is vital for ensuring that search engine spiders don’t index the unwanted areas of your site. This Drupal module gives you the ability to manage your robots.txt file through the CMS admin. xmlsitemap An XML Sitemap lets the search engines index your website content. This module helps in generating and maintaining a complete sitemap for your website and gives you control over exactly which parts of the site you want to be included in the index. It even gives you the ability to automatically submit your sitemap to Google, Yahoo!, Ask.com and Windows Live every time you update a node or at specific interval. Node Import This module allows you to import a set of nodes from a Comma Seperated Values (CSV) or Tab Seperated Values (TSV) text file. Makes it easy to import hundreds-thousands of csv rows and you get to tie up these rows to CCK fields (or locations), and it can file it under the right taxonomy hierarchy. This is Super life saver module.

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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

  - by Kathryn Perry

  A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee SessionDell’s Hayden Mugford will speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party!We’re hosting CX Central Fest: a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are integrated across CX Target AudienceSession content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. OutcomesCustomers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways Resources At a Glance Register Now Track Site—View Marketing Sessions 72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Focus on Session Doc Downloadable Justification Email OpenWorld is a fabulous way for you to see all that Oracle Marketing Cloud has to offer. Register today.

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• A Letter for Your CEO About Social Marketing’s Future

  - by Mike Stiles

  We’ll leave it to you to decide if or how to sneak this in front of them. Dear Chief: This social marketing thing looks serious. It’s gone beyond having a Facebook page and putting our info and a few promotions on it. It’s seriously disrupting how we’ve always done marketing. And its implications reach well beyond marketing. My concern is that we stay positioned ahead of these changes and are prepared to embrace, adapt and capitalize on these new capabilities as opposed to spending valuable time and money trying to shoehorn social into “the way we’ve always done things.” I’m also concerned about what happens if our competition executes on this before we do. The days of being able to impose our ad messaging on the masses to great effect are numbered. The public now has the tech tools and ability to filter out things that are irrelevant to them. And frankly, spending ad dollars to reach unlikely prospects isn’t the most efficient path for us either. Today, our customers have to genuinely love what we do. That starts with a renewed, customer-centric focus on the quality and usability of our product. If their experience with it is bad, they now have very connected, loud voices that will testify against us. We can’t afford that. Next, their customer service experience, before and after the sale, has to be a pleasant surprise. That requires truly knowing our customers and listening to them. Lip service won’t cut it. We have to get and use as much data on the customer as possible, interact with them wherever they want to interact with us, and commit to impressing them. If we do, they’ll get out there and advertise for us. Since peer-to-peer recommendation is the most effective marketing, that’s money in the bank. Social marketing is about forming relationships, same as how individuals use social. We want them to know us, trust us, and get real value from knowing us. That requires honesty and transparency that before now might have been uncomfortable. I propose that if we clearly make everything we do about our customers’ wants and needs, we’ll have nothing to hide. It will solidify customer loyalty, retention, and thus, revenue. These things can’t happen without certain tools and structural changes in the organization. There are social cloud platforms that integrate social management into all of the necessary areas: CRM, customer service, sales, marketing automation, content marketing, ecommerce, etc. This is will give us a real-time, complete view of the customer so their every interaction with us is attentive, personalized, accurate, relevant, and satisfying. Without it, we’re just a collage of disjointed systems, each gathering data that informs only its own departmental silo. The customer is voluntarily giving us everything we need to know about them to win them over, but we have to start listening and putting the pieces together. There’s still time. Brands are coming to terms with this transition to the socially enabled enterprise, but so far they aren’t moving very fast. Like us, they’re dealing with long-entrenched technologies and processes. CMO’s and CIO’s have to form new partnerships. Content operations have to be initiated and properly staffed and funded. Various departments must be able to utilize interconnected big data. What will separate the winners from the losers? Well chief, that’s why I’m writing you. It’s in your hands. These initiatives won’t get the kind of priority and seriousness that inspire actual deadlines & action unless they come from your desk. You have to be the champion of customer centricity. You have to be our change agent. You have to be our innovator. Otherwise, it’s going to be business as usual, and that puts us in a very vulnerable place. Sincerely, Your Team @mikestilesPhoto: Gary Scott, stock.xchng

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