What is the maximum number of characters in the utm_content param in GA?
- by David Parks
For example, we want to differentiate people who followed our daily product email blast. I could use the product ID for utm_content, but it would be easier to read to use the SEO friendly URL path, such as: http://www.oursite.com/products/really-great-new-product
https://www.frugg.com/?
utm_source=a&utm_medium=b&
utm_term=c&
utm_content=Can-I-use-a-really-long-content-tag-like-this-one-or-is-this-going-to-break-something&
utm_campaign=d