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  • Defining Social Media Terms

    - by David Dorf
    As I talk about social in the context of retail, I sometimes get tripped up on different terms. I know what I mean, but the audience may have something else in mind. So I decided to see if I could find some well accepted definitions for common terms. While there are definitions on the Internet, I'm not sure they are well accepted. After reviewing several, here's what I came up with: Social Network: a structure of individuals and groups connected together by commonality. That seems pretty straightforward. A group of friends, co-workers, music fans, etc. The key here is that they have something in common that connects them. Social Media: Internet channels that support the collaborative publishing of information by and for social networks. The key here is to differentiate between traditional one-way media, and conversational social media. When its social its two-way, allowing both the publishing and consuming of information. Examples are blogs, wikis, Twitter, Facebook, etc. Social Marketing: the use of social media for marketing, public relations, and customer service. Wikipedia actually includes "selling" here but I think that's separate from marketing, as you'll see further down below. Most people look at social media as entertainment, but the marketing angle adds business value. This is where retailers discover and engage customers to build a relationship. Social Merchandising: the integration of social media and product discovery. Whereas marketing is focused more on brand image, customer engagement, and promotions, merchandising is more directly trying to convert browsers into purchases. This includes deciding what customers want, often by asking the social network, and deciding how to position products to the social network. Social Selling: the incorporation of e-commerce into social media. While on a social media site, social selling enables the purchasing of goods/services in the user's context, without leaving the social media channel. If a user clicks on an advertisement and is taken to an e-commerce site, then that's really just web advertising and not social selling. Well, do these terms and definitions make sense? Let me know what you think.

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  • Oracle Social Network -The Social Glue for Enterprise Applications

    - by me
    Tom Petrocelli of Enterprise Strategy Group published a report recently, “Oracle Social Network: The Social Glue for Enterprise Applications”, on Oracle Social Network (OSN) and how traditional social products create social silos whereas OSN is the “social glue” for enterprise applications.  This report supports the point of Oracle’s Social Business Strategy to seamless integrate social capabilities into the main business processes. Quote from report: “Oracle has adopted the correct approach to creating a social layer and socially enabled applications. Oracle Social Network is not simply another enterprise social network product; it is a complete social layer for the enterprise application stack. This approach will serve Oracle users well in the future.” OSN allow to capture the related Conversations of a business process right where it’s happens – within the respective Business application.  Fusion CRM is an excellent example for this approach. Quote from report: “Oracle’s new software, Oracle Social Network, is an example of a solution to the silo problem. While Oracle fields a typical enterprise social network application with microblogging, file sharing, shared documents or wikis, and activity streams, the front-end application is only a small part of what Oracle Social Network does. Instead, Oracle Social Network is a platform that provides social features as a service to other enterprise applications. In effect, Oracle Social Network socially enables all of Oracle’s enterprise applications—all enterprise applications really—with not only the same features, but also the same conversations. As a result, the social conversations act as a conduit for inter-application communication and collaboration.” Source: ESG Research Report, Oracle Social Network: The Social Glue for Enterprise Applications, August 2012. cross-post from Oracle WebCenter blog

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  • Oracle Social Network -The Social Glue for Enterprise Applications

    - by kellsey.ruppel
    by Peter Reiser  - Social Business Evangelist, Oracle WebCenter  Tom Petrocelli of Enterprise Strategy Group published a report recently, “Oracle Social Network: The Social Glue for Enterprise Applications”, on Oracle Social Network (OSN) and how traditional social products create social silos whereas OSN is the “social glue” for enterprise applications.  This report supports the point of Oracle’s Social Business Strategy to seamless integrate social capabilities into the main business processes. Quote from report: “Oracle has adopted the correct approach to creating a social layer and socially enabled applications. Oracle Social Network is not simply another enterprise social network product; it is a complete social layer for the enterprise application stack. This approach will serve Oracle users well in the future.” OSN allow to capture the related Conversations of a business process right where it’s happens – within the respective Business application.  Fusion CRM is an excellent example for this approach. Quote from report: “Oracle’s new software, Oracle Social Network, is an example of a solution to the silo problem. While Oracle fields a typical enterprise social network application with microblogging, file sharing, shared documents or wikis, and activity streams, the front-end application is only a small part of what Oracle Social Network does. Instead, Oracle Social Network is a platform that provides social features as a service to other enterprise applications. In effect, Oracle Social Network socially enables all of Oracle’s enterprise applications—all enterprise applications really—with not only the same features, but also the same conversations. As a result, the social conversations act as a conduit for inter-application communication and collaboration.” Source: ESG Research Report, Oracle Social Network: The Social Glue for Enterprise Applications, August 2012. You can download the report here.

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  • Oracle Insurance Unveils Next Generation of Enterprise Document Automation: Oracle Documaker Enterprise Edition

    - by helen.pitts(at)oracle.com
    Oracle today announced the introduction of Oracle Documaker Enterprise Edition, the next generation of the company's market-leading Enterprise Document Automation (EDA) solution for dynamically creating, managing and delivering adaptive enterprise communications across multiple channels. "Insurers and other organizations need enterprise document automation that puts the power to manage the complete document lifecycle in the hands of the business user," said Srini Venkatasanthanam, vice president, Product Strategy, Oracle Insurancein the press release. "Built with features such as rules-based configurability and interactive processing, Oracle Documaker Enterprise Edition makes possible an adaptive approach to enterprise document automation - documents when, where and in the form they're needed." Key enhancements in Oracle Documaker Enterprise Edition include: Documaker Interactive, the newly renamed and redesigned Web-based iDocumaker module. Documaker Interactive enables users to quickly and interactively create and assemble compliant communications such as policy and claims correspondence directly from their desktops. Users benefits from built-in accelerators and rules-based configurability, pre-configured content as well as embedded workflow leveraging Oracle BPEL Process Manager. Documaker Documaker Factory, which helps enterprises reduce cost and improve operational efficiency through better management of their enterprise publishing operations. Dashboards, analytics, reporting and an administrative console provide insurers with greater insight and centralized control over document production allowing them to better adapt their resources based on business demands. Other enhancements include: enhanced business user empowerment; additional multi-language localization capabilities; and benefits from the use of powerful Oracle technologies such as the Oracle Application Development Framework for all interfaces and Oracle Universal Content Management (Oracle UCM) for enterprise content management. Drive Competitive Advantage and Growth: Deb Smallwood, founder of SMA Strategy Meets Action, a leading industry insurance analyst consulting firm and co-author of 3CM in Insurance: Customer Communications and Content Management published last month, noted in the press release that "maximum value can be gained from investments when Enterprise Document Automation (EDA) is viewed holistically and all forms of communication and all types of information are integrated across the entire enterprise. "Insurers that choose an approach that takes all communications, both structured and unstructured data, coming into the company from a wide range of channels, and then create seamless flows of information will have a real competitive advantage," Smallwood said. "This capability will soon become essential for selling, servicing, and ultimately driving growth through new business and retention." Learn More: Click here to watch a short flash demo that demonstrates the real business value offered by Oracle Documaker Enterprise Edition. You can also see how an insurance company can use Oracle Documaker Enterprise Edition to dynamically create, manage and publish adaptive enterprise content throughout the insurance business lifecycle for delivery across multiple channels by visiting Alamere Insurance, a fictional model insurance company created by Oracle to showcase how Oracle applications can be leveraged within the insurance enterprise. Meet Our Newest Oracle Insurance Blogger: I'm pleased to introduce our newest Oracle Insurance blogger, Susanne Hale. Susanne, who manages product marketing for Oracle Insurance EDA solutions, will be sharing insights about this topic along with examples of how our customers are transforming their enterprise communications using Oracle Documaker Enterprise Edition in future Oracle Insurance blog entries. Helen Pitts is senior product marketing manager for Oracle Insurance.

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  • Suggestions on managing social media accounts

    - by Rob
    As a company we now have Facebook, LinkedIN, Twitter and now Google+, is there a way to easily manage all these accounts without having to log into them individually? Things like posting content to each one is becoming a full time job in itself, is there a way to post once that in turn posts to all other accounts? I used to use http://ping.fm/ a long time ago, has there been any advancements in something similar to this? With friend lists, news feeds etc etc for each one, I wish there was a way to manage them all in one place with a service/tool!

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  • Linux.com: Q&A on Oracle's Unbreakable Enterprise Kernel

    - by monica.kumar
    Linux.com recently published a Q&A on Oracle's Unbreakable Enterprise Kernel for Linux. The interview highlights the key benefits of Oracle's new offering and also offers an insight into our long and ongoing commitment to advancing Linux. Here are some excerpts from the Q&A: All enhancements made in the Unbreakable Enterprise Kernel are open source and have been made available to the Linux community. Oracle Linux, including both the kernels, is free to download, use and distribute. You can download the Unbreakable Enterprise Kernel at http://public-yum.oracle.com Source code is available, including a public git repository with full changelog and individual patches and checkins for convenience. Read the entire interview. Visit the Oracle Linux Homepage.

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  • The New Social Developer Community: a Q&A

    - by Mike Stiles
    In our last blog, we introduced the opportunities that lie ahead for social developers as social applications reach across every aspect and function of the enterprise. Leading the upcoming JavaOne Social Developer Program October 2 at the San Francisco Hilton is Roland Smart, VP of Social Marketing at Oracle. I got to ask Roland a few of the questions an existing or budding social developer might want to know as social extends beyond interacting with friends and marketing and into the enterprise. Why is it smart for developers to specialize as social developers? What opportunities lie in the immediate future that’s making this a critical, in-demand position? Social has changed the way we interact with brands and with each other across the web. As we acclimate to a new social paradigm we also look to extend its benefits into new areas of our lives. The workplace is a logical next step, and we're starting to see social interactions more and more in this context. But unlocking the value of social interactions requires technical expertise and knowledge of developing social apps that tap into the social graph. Developers focused on integrating social experiences into enterprise applications must be familiar with popular social APIs and must understand how to build enterprise social graphs of their own. These developers are part of an emerging community of social developers and are key to socially enabling the enterprise. Facebook rebranded their Preferred Developer Consultant Group (PDC) and the Preferred Marketing Developers (PMD) to underscore the fact developers are required inside marketing organizations to unlock the full potential of their platform. While this trend is starting on the marketing side with marketing developers, this is just an extension of the social developer concept that will ultimately drive social across the enterprise. What are some of the various ways social will be making its way into every area of enterprise organizations? How will it be utilized and what kinds of applications are going to be needed to facilitate and maximize these changes? Check out Oracle’s vision for the social-enabled enterprise. It’s a high-level overview of how social will impact across the enterprise. For example: HR can leverage social in recruiting and retentionSales can leverage social as a prospecting toolMarketing can use social to gain market insightCustomer support can use social to leverage community support to improve customer satisfaction while reducing service costOperations can leverage social improve systems That’s only the beginning. Once sleeves get rolled up and social developers and innovators get to work, still more social functions will no doubt emerge. What makes Java one of, if not the most viable platform on which to build these new enterprise social applications? Java is certainly one of the best platforms on which to build social experiences because there’s such a large existing community of Java developers. This means you can affordably recruit talent, and it's possible to effectively solicit advice from the community through various means, including our new Social Developer Community. Beyond that, there are already some great proof points Java is the best platform for creating social experiences at scale. Consider LinkedIn and Twitter. Tell us more about the benefits of collaboration and more about what the Oracle Social Developer Community is. What opportunities does that offer up and what are some of the ways developers can actively participate in and benefit from that community? Much has been written about the overall benefits of collaborating with other developers. Those include an opportunity to introduce yourself to the community of social developers, foster a reputation, establish an expertise, contribute to the advancement of the space, get feedback, experiment with the latest concepts, and gain inspiration. In short, collaboration is a tool that must be applied properly within a framework to get the most value out of it. The OSDC is a place where social developers can congregate to discuss the opportunities/challenges of building social integrations into their applications. What “needs” will this community have? We don't know yet. But we wanted to create a forum where we can engage and understand what social developers are thinking about, excited about, struggling with, etc. The OSDL can then step in if we can help remove barriers and add value in a serious and committed way so Oracle can help drive practice development.

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  • Tellago Technology Days: Enterprise Mobile Backend as a Service

    - by gsusx
    Last week, as part of Tellago's Technology Update, I delivered a presentation about the modern enterprise mobility powered by cloud-based, mobile backend as a service models. During the presentation we covered some of the most common enterprise mBaaS patterns that can be implemented using current technologies. Below you can find the slide deck I used during the presentation. Feel free to take a look and send me some feedbck....(read more)

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  • The Oracle Enterprise Linux Software and Hardware Ecosystem

    - by sergio.leunissen
    It's been nearly four years since we launched the Unbreakable Linux support program and with it the free Oracle Enterprise Linux software. Since then, we've built up an extensive ecosystem of hardware and software partners. Oracle works directly with these vendors to ensure joint customers can run Oracle Enterprise Linux. As Oracle Enterprise Linux is fully--both source and binary--compatible with Red Hat Enterprise Linux (RHEL), there is minimal work involved for software and hardware vendors to test their products with it. We develop our software on Oracle Enterprise Linux and perform full certification testing on Oracle Enterprise Linux as well. Due to the compatibility between Oracle Enterprise Linux and RHEL, Oracle also certifies its software for use on RHEL, without any additional testing. Oracle Enterprise Linux tracks RHEL by publishing freely downloadable installation media on edelivery.oracle.com/linux and updates, bug fixes and security errata on Unbreakable Linux Network (ULN). At the same time, Oracle's Linux kernel team is shaping the future of enterprise Linux distributions by developing technologies and features that matter to customers who deploy Linux in the data center, including file systems, memory management, high performance computing, data integrity and virtualization. All this work is contributed to the Linux and Xen communities. The list below is a sample of the partners who have certified their products with Oracle Enterprise Linux. If you're interested in certifying your software or hardware with Oracle Enterprise Linux, please contact us via [email protected] Chip Manufacturers Intel, Intel Enabled Server Acceleration Alliance AMD Server vendors Cisco Unified Computing System Dawning Dell Egenera Fujitsu HP Huawei IBM NEC Sun/Oracle Storage Systems, Volume Management and File Systems 3Par Compellent EMC VPLEX FalconStor Fusion-io Hitachi Data Systems HP Storage Array Systems Lustre Network Appliance OCFS2 PillarData Symantec Veritas Storage Foundation Networking: Switches, Host Bus Adapters (HBAs), Converged Network Adapters (CNAs), InfiniBand Brocade Emulex Mellanox QLogic Voltaire SOA and Middleware ActiveState ActivePerl, ActivePython Tibco Zend Backup, Recovery & Replication Arkeia Network Backup Suite BakBone NetVault CommVault Simpana 8 EMC Networker, Replication Manager FalconStor Continuous Data Protector HP Data Protector NetApp Snapmanager Quest LiteSpeed Engine Steeleye Data Replication, Disaster Recovery Symantec NetBackup, Veritas Volume Replicator, Symantec Backup Exec Zmanda Amanda Enterprise Data Center Automation BMC CA Unicenter HP Server Automation (formerly Opsware), System Management Homepage Oracle Enterprise Manager Ops Center Quest Vizioncore vFoglight Pro TeamQuest Manager Clustering & High Availability FUJITSU x10sure NEC Express Cluster X Steeleye Lifekeeper Symantec Cluster Server Univa UniCluster Virtualization Platforms and Cloud Providers Amazon EC2 Citrix XenServer Rackspace Cloud VirtualBox VMWare ESX Security Management ArcSight: Enterprise Security Manager, Logger CA Access Control Centrify Suite Ecora Auditor FoxT Manager Likewise: Unix Account Management Lumension Endpoint Management and Security Suite QualysGuard Suite Quest Privilege Manager McAfee Application Control, Change ControlIntegrity Monitor, Integrity Control, PCI Pro Solidcore S3 Symantec Enterprise Security Manager (ESM) Tripwire Trusted Computer Solutions

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  • The power of explicit social networks

    - by me
    Last week I had the pleasure to write a guest post on the Oracle WebCenter blog  with the topic The Power of Social Recommendations where I described Implicit and Explicit Social Recommendations models and how they relate to a Social Engagement Strategy. Now let's look at a real live example. Apple has implemented an explicit Social Network model with So what ? Users do this already on Facebook and Twitter!  (see ZDNet blog post : Ping: Apple should leave social to Facebook, Twitter) BUT there are some major  advantages: "100 % control over the explicit Social Network ->  direct customer relationship without a social intermediary like Facebook or Twitter Total  access to the Social Graph ->  own the Social Graph data from their users and no need to "buy" it from external social network providers Integrated into the core business model ->  harvest all Social Graph data  to provide  highly personalized and trusted recommendations Isn't this the dream of any company which thinks about their social media strategy?  and guess what - Oracle Social Network is all about this - building explicit Social Networks with seamless integration into  your core business processes and applications follow me on twitter:  http://twitter.com/peterreiser Enterprise2.0, enterprise2.0, social networks, social media, apple

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  • The Social Business Thought Leaders - Esteban Kolsky

    - by kellsey.ruppel
    Esteban Kolsky's presentation at the Social Business Forum 2012 was meaningfully titled “Everything you wanted to know about Customer Service using Social but had no one to ask”.  A recent survey by ThinkJar, Kolsky’s independent analyst firm, reported how more than 90% of the interviewed companies consider embracing social channels in customer service the right thing to do for the business and its customers. These numbers shouldn't be too surprising given the popularity of services such as Twitter and Facebook (59% and 60% respectively in the survey) among organizations, the power consumers are gaining online and the 40% preference they have to escalate issues on social services. Moreover, both large enterprises and small businesses are realizing how customer retention is cheaper and easier than customer acquisition. Many companies are looking at communities and social networks as an opportunity to drive loyalty, satisfaction and word of mouth. However, in this early phase the way they are preparing to launch social support appears to be lacking at best: 66% have no defined processes for customer service over social channels 68% were not able to estimate ROI before deploying social in customer service Only 8% found the expected ROI Most of the projects are stuck in the pilot or testing phase In his interview for the Social Business Thought-Leaders, Esteban discusses how to turn social media hype in business gains by touching upon some of the hottest topics organizations face when approaching social support: How to go from social media monitoring to actionable insights How Social CRM should be best positioned in regard to traditional CRM The importance of integrating social data to transactional data  Conversations with customer service organizations points to 2012 as the year of "understanding what social means for supporting customers". Will 2013 be the year it all becomes reality? We invite you to listen to Esteban Kolsky's interview to understand how to most effectively develop cross-channel strategies that include social channels and improve both customer satisfaction and the overall customer experience.

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  • Installing Enterprise Library 5.0 - Enterprise Library 5.0 Tutorial Part 1

    Microsoft has released Enterprise Library on April 2010. it’s free you can download and install from “Download Enterprise Library”. you can also find older version of enterprise library 4.1 still if your project needs it for maintenance purpose. but I suggest go for 5.0 as it has great enhancements and improved UI configuration tool. Will it work only with Visual Studio 2008? Yes. Yes, it works with also .NET 3.5 and Visual Studio 2008. you can take advantage of new improved UI configuration tool which comes from enterprise library 5.0 with VS2008. Please find this Enterprise Library resources. I suggest to install it with documentation and hands on labs. you can also find community links. I’ll see you in my next blog serious where I provide introduction to various blocks of Enterprise Library 5.0. span.fullpost {display:none;}

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  • Get Social At The Oracle Social Summit, November 14–15, 2012, Wynn Las Vegas

    - by Michael Hylton
    More and more power has shifted to the customer with the advent of social media networks—beyond the direct control of the brand. Customers today have so many resources available to them to share their experiences about brands, both positive and negative—it’s astounding and it can be difficult to sift through. Do you know what your customers are saying about your brand? Join top brand marketers, agency executives, and social development leaders for networking and sharing of best practices with industry peers at the Oracle Social Summit, November 14–15, 2012, at the Wynn in Las Vegas, NV. At the Summit you will learn how: Marketing Leaders are bringing key parts of their enterprise together with Social Relationship Management Social Content & Community Managers implement best practices and share tips-of-the-trade for managing a brand's social presence Social Agency & Marketing Developers stay ahead of new social technologies and development best practices Speakers include David Kirkpatrick, founder and CEO of Techonomy Media and author of The Facebook Effect; Reggie Bradford, Oracle Senior Vice President; Matt Dickman, EVP of Social Business Innovation, Weber Shandwick; Matt Thomson, VP of Business Development & Platform, Klout; Lyndsay Iorio, Social Media & Communications Manager, NBC Sports Group; Teresa Caro, VP Social Marketing, Engauge; and many more.  Click here to learn more and register for this exciting social event!

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  • How should one refer to their social network profiles in prints?

    - by Omne
    In case a person has many different social network profiles, what is the proper way of referring to those profiles in a work that is meant to be printed or may be viewed as an image? For example one owns the username "CoolCompany" on Facebook, Twitter, Google+ and other websites. Should they provide a URL for each profile? for example: Facebook.com/CoolCompany Twitter.com/CoolCompany ... I often notice that in videos or on TV people may only use the logos but I believe it is not very useful, specially in case that the audience are unfamiliar with a social network... Is it acceptable to provide the logos or names of the networks and mention the username only once like this: Facebook & Twitter: @CoolCompany Or Facebook & Twitter: /CoolCompany

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  • Editor's Notebook - Social Aura: Insights from the Oracle Social Media Summit

    - by user462779
    Panelists talk social marketing at the Oracle Social Media Summit On November 14, I traveled to Las Vegas for the first-ever Oracle Social Media Summit. The two day event featured an impressive collection of social media luminaries including: David Kirkpatrick (founder and CEO of Techonomy Media and author of The Facebook Effect), John Yi (Head of Marketing Partnerships, Facebook), Matt Dickman (EVP of Social Business Innovation, Weber Shandwick), and Lyndsay Iorio (Social Media & Communications Manager, NBC Sports Group) among others. It was also a great opportunity to talk shop with some of our new Vitrue and Involver colleagues who have been returning great social media results even before their companies were acquired by Oracle. I was live tweeting the event from @OracleProfit which was great for those who wanted to follow along with the proceedings from the comfort of their office or blackjack table. But I've also found over the years that live tweeting an event is a handy way to take notes: I can sift back through my record of what people said or thoughts I had at the time and organize the Twitter messages into some kind of summary account of the proceedings. I've had nearly a month to reflect on the presentations and conversations at the event and a few key topics have emerged: David Kirkpatrick's comment during the opening presentation really set the stage for the conversations that followed. Especially if you are a marketer or publisher, the idea that you are in a one-way broadcast relationship with your audience is a thing of the past. "Rising above the noise" does not mean reaching for a megaphone, ALL CAPS, or exclamation marks. Hype will not motivate social media denizens to do anything but unfollow and tune you out. But knowing your audience, creating quality content and/or offers for them, treating them with respect, and making an authentic effort to please them: that's what I believe is now necessary. And Kirkpatrick's comment early in the day really made the point. Later in the day, our friends @Vitrue demonstrated this point by elaborating on a comment by Facebook's John Yi. If a social strategy is comprised of nothing more than cutting/pasting the same message into different social media properties, you're missing the opportunity to have an actual conversation. That's not shouting at your audience, but it does feel like an empty gesture. Walter Benjamin, perplexed by auraless Twitter messages Not to get too far afield, but 20th century cultural critic Walter Benjamin has a concept that is useful for understanding the dynamics of the empty social media gesture: Aura. In his work The Work of Art in the Age of Mechanical Reproduction, Benjamin struggled to understand the difference he percieved between the value of a hand-made art object (a painting, wood cutting, sculpture, etc.) and a photograph. For Benjamin, aura is similar to the "soul" of an artwork--the intangible essence that is created when an artist picks up a tool and puts creative energy and effort into a work. I'll defer to Wikipedia: "He argues that the "sphere of authenticity is outside the technical" so that the original artwork is independent of the copy, yet through the act of reproduction something is taken from the original by changing its context. He also introduces the idea of the "aura" of a work and its absence in a reproduction." So make sure you put aura into your social interactions. Don't just mechanically reproduce them. Keeping aura in your interactions requires the intervention of an actual human being. That's why @NoahHorton's comment about content curation struck me as incredibly important. Maybe it's just my own prejudice, being in the content curation business myself. And it's not to totally discount machine-aided content management systems, content recommendation engines, and other tech-driven tools for building an exceptional content experience. It's just that without that human interaction--that editor who reviews the analytics and responds to user feedback--interactions over social media feel a bit empty. It is SOCIAL media, right? (We'll leave the conversation about social machines for another day). At the end of the day, experimentation is key. Just like trying to find that right joke to tell at the beginning of your presentation or that good opening like at a cocktail party, social media messages and interactions can take some trial and error. Don't be afraid to try things, tinker with incomplete ideas, abandon things that don't work, and engage in the conversation. And make sure your heart is in it, otherwise your audience can tell. And finally:

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  • Social media guide for web startups

    - by user359650
    I'm looking for a social media guide that would talk me through all the different steps involved with setting up social media for a new website (e.g. how to create accounts on the main social media like Facebook and Twitter, how to get new fans/followers, highlight the things one should avoid doing...) The guide should primarily cover the startup phase of a website, and ideally be in PDF or other printer-friendly formats. Google returned a lot of results for social media guide startup, none of which really stood out, hence the question on Pro webmasters.

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  • Webcast - Social BPM: Integrating Enterprise 2.0 with Business Applications

    - by peggy.chen
    In today's fast-paced marketplace, successful companies rely on agile business processes and collaborative work environments to stay ahead of the competition. By making your application-based business processes visible, shareable, and flexible through dynamic, process-aware user interfaces, you can ensure that your team's best ideas are heard-and implemented quickly. Join us for this complimentary live Webcast and learn how Oracle's business process management (BPM) solution with integrated Enterprise 2.0 capabilities will enable your team to: Embed ad hoc collaboration into your structured processes and gain a unified view of enterprise information-across business functions-for effective and efficient decision-making Reach out to an expanded network for expert input in resolving exceptions in business workflows Add social feedback loops to your enterprise applications and continuously improve business processes Join us for this LIVE Webcast tomorrow as we discuss how business process management with integrated Enterprise 2.0 collaboration improves business responsiveness and enhances overall enterprise productivity. Take your business to the next level with a unified solution that fosters process-based collaboration between employees, partners, and customers. Register for the webcast now!

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  • Experiencing the New Social Enterprise

    - by kellsey.ruppel(at)oracle.com
    Social media and networking tools, popularly known as Web 2.0 technologies, are rapidly transforming user expectations of enterprise systems. Many organizations are investing in these new tools to cultivate a modern user experience in an "Enterprise 2.0" environment that unlocks the full potential of traditional IT systems and fosters collaboration in key business processes. Is your organization a social enterprise? How are you using Web 2.0 and Enterprise 2.0 technologies? Read this white paper to learn how Oracle WebCenter Suite enables organizations to become social enterprises and is the modern user experience platform for the enterprise and the Web.

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  • Do I need social networks to be an expert developer? [closed]

    - by Gerald Blizzy
    This question may sound odd, but do I need twitter, facebook and google+ if I am a web-developer? I see many expert developers nowadays using it in working order. It seems like it's harder to stay in touch with customers, co-workers and potential customers if you don' use social networks. Am I right? Reason why I ask is that I am totally not a facebook/twitter person, I find it boring and annoying. I understand that linkedin is usefull for career, but what about twitter and facebook? Are they needed for web-developer career? What I am trying to ask is if I only use linkedin, own portfolio website, google talks, gmail and something like github, would I actually miss anything professionally/job-wise? My thoughts are that I can just have my portfolio website where I list all my projects aswell as contacts page with my google talks/gmail account. It can suit both fulltime job, freelance and own projects. So this way email and google talks is just enough. Am I right or not? Thanks in advance!

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  • Managing Social Relationships for the Enterprise – Part 1

    - by kellsey.ruppel
    By Reggie Bradford, Senior Vice President, Oracle  Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide.  Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise.  The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue.  On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content.  In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online.  For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness.

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  • The term 'enterprise'

    - by SkonJeet
    I see the term 'enterprise' being thrown around software developers and programmers a lot and used loosely it seems. en·ter·prise/'ent?r?priz/ Noun: A project or undertaking, typically one that is difficult or requires effort. Initiative and resourcefulness. Can someone please clarify what this term actually encompasses? "At an enterprise level", "enterprise scale". There are even "enterprise editions" of things. What exactly does it mean? It obviously doesn't make sense judging by the above definition so more specifically to software what does one mean when using the word enterprise??? EDIT: To add a spin on this - how does this term then fit into phrases such as Enterprise Framework Model? What does data access and data context have to do with company-wide descriptions?

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  • Elevating Customer Experience through Enterprise Social Networking

    - by john.brunswick
    I am not sure about most people, but I really dislike automated call center routing systems. They are impersonal and convey a sense that the company I am dealing with does not see the value of providing customer service that increases positive perception of their brand. By the time I am connected with a live support representative I am actually more frustrated than before I originally dialed. Each time a company interacts with its customers or prospects there is an opportunity to enhance that relationship. Technical enablers like call center routing systems can be a double edged sword - providing process efficiencies, but removing the human context of some interactions that can build a lot of long term value and create substantial repeat business. Certain web systems, available through "chat with a representative" now links on some web sites, provide a quick and easy way to get in touch with someone and cut down on help desk calls, but miss the opportunity to deliver an even more personal experience to customers and prospects. As more and more users head to the web for self-service and product information, the quality of this interaction becomes critical to supporting a company's brand image and viability. It takes very little effort to go a step further and elevate customer experience, without adding significant cost through social enterprise software technologies. Enterprise Social Networking Social networking technologies have slowly gained footholds in the enterprise, evolving from something that people may have been simply curious about, to tools that have started to provide tangible value in the enterprise. Much like instant messaging, once considered a toy in the enterprise, expertise search, blogs as communications tools, wikis for tacit knowledge sharing are all seeing adoption in a way that is directly applicable to the business and quickly adding value. So where does social networking come in when trying to enhance customer experience?

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  • How to deal with social login

    - by Matteo Pagliazzi
    In my new web app I'm going to allow social login through Twitter (maybe), Facebook and Google and I'm in search of the best way to do it. Actually I'm using Rails with Devise + Omniauth and this is the problem: Should I ask the user to choose a password so that he can login without a social network? Or maybe the user should be able to set a password if he want (for example when editing his account?) The second way seems the best one but since Twitter doesn't provide user email and google doesn't provide an username I'll probably have to ask the user for username/email when he log in so in that case I may also ask for the password... waht do you think?

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  • Migration from one domain to another - Transfering the social media stats

    - by Dipak Saraf
    I am planning to move my site from one domain to another i.e from domain a.com to b.com . The site also has a lot of content and the migration of content is not an issue. The 301 redirect will take care of all the backlinks also. But my real worry is transfer the social media shares links and stats from domain a.com to b.com. I need some insight or any way in which the same can be migrated seamlessly from domain a.com to b.com

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