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  • SQLAuthority News – SQLPASS Nov 8-11, 2010-Seattle – An Alternative Look at Experience

    - by pinaldave
    I recently attended most prestigious SQL Server event SQLPASS between Nov 8-11, 2010 at Seattle. I have only one expression for the event - Best Summit Ever This year the summit was at its best. Instead of writing about my usual routine or the event, I am going to write about the interesting things I did and how I felt about it! Best Summit Ever Trip to Seattle! This was my second trip to Seattle this year and the journey is always long. Here is the travel stats on how long it takes to get to Seattle: 24 hours official air time 36 hours total travel time (connection waits and airport commute) Every time I travel to USA I gain a day and when I travel back to home, I lose a day. However, the total traveling time is around 3 days. The journey is long and very exhausting. However, it is all worth it when you’re attending an event like SQLPASS. Here are few things I carry when I travel for a long journey: Dry Snack packs – I like to have some good Indian Dry Snacks along with me in my backpack so I can have my own snack when I want Amazon Kindle – Loaded with 80+ books A physical book – This is usually a very easy to read book I do not watch movies on the plane and usually spend my time reading something quick and easy. If I can go to sleep, I go for it. I prefer to not to spend time in conversation with the guy sitting next to me because usually I end up listening to their biography, which I cannot blog about. Sheraton Seattle SQLPASS In any case, I love to go to Seattle as the city is great and has everything a brilliant metropolis has to offer. The new Light Train is extremely convenient, and I can take it directly from the airport to the city center. My hotel, the Sheraton, was only few meters (in the USA people count in blocks – 3 blocks) away from the train station. This time I saved USD 40 each round trip due to the Light Train. Sessions I attended! Well, I really wanted to attend most of the sessions but there was great dilemma of which ones to choose. There were many, many sessions to be attended and at any given time there was more than one good session being presented. I had decided to attend sessions in area performance tuning and I attended quite a few sessions this year, compared to what I was able to do last year. Here are few names of the speakers whose sessions I attended (please note, following great speakers are not listed in any order. I loved them and I enjoyed their sessions): Conor Cunningham Rushabh Mehta Buck Woody Brent Ozar Jonathan Kehayias Chris Leonard Bob Ward Grant Fritchey I had great fun attending their sessions. The sessions were meaningful and enlightening. It is hard to rate any session but I have found that the insights learned in Conor Cunningham’s sessions are the highlight of the PASS Summit. Rushabh Mehta at Keynote SQLPASS   Bucky Woody and Brent Ozar I always like the sessions where the speaker is much closer to the audience and has real world experience. I think speakers who have worked in the real world deliver the best content and most useful information. Sessions I did not like! Indeed there were few sessions I did not like it and I am not going to name them here. However, there were strong reasons I did not like their sessions, and here is why: Sessions were all theory and had no real world connections. All technical questions ended with confusing answers (lots of “I will get back to you on it,” “it depends,” “let us take this offline” and many more…) “I am God” kind of attitude in the speakers For example, I attended a session of one very well known speaker who is a specialist for one particular area. I was bit late for the session and was surprised to see that in a room that could hold 350 people there were only 30 attendees. After sitting there for 15 minutes, I realized why lots of people left. Very soon I found I preferred to stare out the window instead of listening to that particular speaker. One on One Talk! Many times people ask me what I really like about PASS. I always say the experience of meeting SQL legends and spending time with them one on one and LEARNING! Here is the quick list of the people I met during this event and spent more than 30 minutes with each of them talking about various subjects: Pinal Dave and Brad Shulz Pinal Dave and Rushabh Mehta Michael Coles and Pinal Dave Rushabh Mehta – It is always pleasure to meet with him. He is a man with lots of energy and a passion for community. He recently told me that he really wanted to turn PASS into resource for learning for every SQL Server Developer and Administrator in the world. I had great in-depth discussion regarding how a single person can contribute to a community. Michael Coles – I consider him my best friend. It is always fun to meet him. He is funny and very knowledgeable. I think there are very few people who are as expert as he is in encryption and spatial databases. Worth meeting him every single time. Glenn Berry – A real friend of everybody. He is very a simple person and very true to his heart. I think there is not a single person in whole community who does not like him. He is a friends of all and everybody likes him very much. I once again had time to sit with him and learn so much from him. As he is known as Dr. DMV, I can be his nurse in the area of DMV. Brad Schulz – I always wanted to meet him but never got chance until today. I had great time meeting him in person and we have spent considerable amount of time together discussing various T-SQL tricks and tips. I do not know where he comes up with all the different ideas but I enjoy reading his blog and sharing his wisdom with me. Jonathan Kehayias – He is drill sergeant in US army. If you get the impression that he is a giant with very strong personality – you are wrong. He is very kind and soft spoken DBA with strong performance tuning skills. I asked him how he has kept his two jobs separate and I got very good answer – just work hard and have passion for what you do. I attended his sessions and his presentation style is very unique.  I feel like he is speaking in a language I understand. Louis Davidson – I had never had a chance to sit with him and talk about technology before. He has so much wisdom and he is very kind. During the dinner, I had talked with him for long time and without hesitation he started to draw a schema for me on the menu. It was a wonderful experience to learn from a master at the dinner table. He explained to me the real and practical differences between third normal form and forth normal form. Honestly I did not know earlier, but now I do. Erland Sommarskog – This man needs no introduction, he is very well known and very clear in conveying his ideas. I learned a lot from him during the course of year. Every time I meet him, I learn something new and this time was no exception. Joe Webb – Joey is all about community and people, we had interesting conversation about community, MVP and how one can be helpful to community without losing passion for long time. It is always pleasant to talk to him and of course, I had fun time. Ross Mistry – I call him my brother many times because he indeed looks like my cousin. He provided me lots of insight of how one can write book and how he keeps his books simple to appeal to all the readers. A wonderful person and great friend. Ola Hallgren - I did not know he was coming to the summit. I had great time meeting him and had a wonderful conversation with him regarding his scripts and future community activities. Blythe Morrow – She used to be integrated part of SQL Server Community and PASS HQ. It was wonderful to meet her again and re-connect. She is wonderful person and I had a great time talking to her. Solid Quality Mentors – It is difficult to decide who to mention here. Instead of writing all the names, I am going to include a photo of our meeting. I had great fun meeting various members of our global branches. This year I was sitting with my Spanish speaking friends and had great fun as Javier Loria from Solid Quality translated lots of things for me. Party, Party and Parties Every evening there were various parties. I did attend almost all of them. Every party had different theme but the goal of all the parties the same – networking. Here are the few parties where I had lots of fun: Dell Reception Party Exhibitor Party Solid Quality Fun Party Red Gate Friends Party MVP Dinner Microsoft Party MVP Dinner Quest Party Gameworks PASS Party Volunteer Party at Garage Solid Quality Mentors (10 Members out of 120) They were all great networking opportunities and lots of fun. I really had great time meeting people at the various parties. There were few people everywhere – well, I will say I am among them – who hopped parties. NDA – Not Decided Agenda During the event there were few meetings marked “NDA.” Someone asked me “why are these things NDA?”  My response was simple: because they are not sure themselves. NDA stands for Not Decided Agenda. Toys, Giveaways and Luggage I admit, I was like child in Gameworks and was playing to win soft toys. I was doing it for my daughter. I must thank all of the people who gave me their cards to try my luck. I won 4 soft-toys for my daughter and it was fun. Also, thanks to Angel who did a final toy swap with me to get the desired toy for my daughter. I also collected ducks from Idera, as my daughter really loves them. Solid Quality Booth Each of the exhibitors was giving away something and I got so much stuff that my luggage got quite a bit bigger when I returned. Best Exhibitor Idera had SQLDoctor (a real magician and fun guy) to promote their new tool SQLDoctor. I really had a great time participating in the magic myself. At one point, the magician made my watch disappear.  I have seen better magic before, but this time it caught me unexpectedly and I was taken by surprise. I won many ducks again. The Common Question I heard the following common questions: I have seen you somewhere – who are you? – I am Pinal Dave. I did not know that Pinal is your first name and Dave is your last name, how do you pronounce your last name again? – Da-way How old are you? – I am as old as I can be. Are you an Indian because you look like one? – I did not answer this one. Where are you from? This question was usually asked after looking at my badge which says India. So did you really fly from India? – Yes, because I have seasickness so I do not prefer the sea journey. How long was the journey? – 24/36/12 (air travel time/total travel time/time zone difference) Why do you write on SQLAuthority.com? – Because I want to. I remember your daughter looks like you. – Is this even a question? Of course, she is daddy’s little girl. There were so many other questions, I will have to write another blog post about it. SQLPASS Again, Best Summit Ever! Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: About Me, Pinal Dave, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, T SQL, Technology Tagged: SQLPASS

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  • SQLPASS Summit 2011 -- I'm going but not as a speaker

    - by NeilHambly
    This post is about my attempt and slight failure @ getting a presenting session @ this year’s SQLPASS Summit 2011 I had submitted for the 1st time 2 submissions (think we had max of 4 we could enter, but I was happy to go with just 2 this time, 1 I had already presented & 1 was nearly completed) My general session (75 minutes) the same session on “Waits” I had done @ SQLBits 8 back in Brighton last April, and a new 1/2 day 3.5 hours format which is a session I’m completing on SQLOS layer Well...(read more)

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  • SQLAuthority News – #SQLPASS 2012 Seattle Update – Memorylane 2009, 2010, 2011

    - by pinaldave
    Today is the first day of the SQLPASS 2012 and I will be soon posting SQL Server 2012 experience over here. Today when I landed in Seattle, I got the nostalgia feeling. I used to stay in the USA. I stayed here for more than 7 years – I studied here and I worked in USA. I had lots of friends in Seattle when I used to stay in the USA. I always wanted to visit Seattle because it is THE place. I remember once I purchased a ticket to travel to Seattle through Priceline (well it was the cheapest option and I was a student) but could not fly because of an interesting issue. I used to be Teaching Assistant of an advanced course and the professor asked me to build a pop-quiz for the course. I unfortunately had to cancel the trip. Before I returned to India – I pretty much covered every city existed in my list to must visit, except one – Seattle. It was so interesting that I never made it to Seattle even though I wanted to visit, when I was in USA. After that one time I never got a chance to travel to Seattle. After a few years I also returned to India for good. Once on Television I saw “Sleepless in Seattle” movie playing and I immediately changed the channel as it reminded me that I never made it to Seattle before. However, destiny has its own way to handle decisions. After I returned to India – I visited Seattle total of 5 times and this is my 6th visit to Seattle in less than 3 years. I was here for 3 previous SQLPASS events – 2009, 2010, and 2011 as well two Microsoft Most Valuable Professional Summit in 2009 and 2010. During these five trips I tried to catch up with all of my all friends but I realize that time has its own way of doing things. Many moved out of Seattle and many were too busy revive the old friendship but there were few who always make a point to meet me when I travel to the city. During the course of my visits I have made few fantastic new friends – Rick Morelan (Joes 2 Pros) and Greg Lynch. Every time I meet them I feel that I know them for years. I think city of Seattle has played very important part in our relationship that I got these fantastic friends. SQLPASS is the event where I find all of my SQL Friends and I look for this event for an entire year. This year’s my goal is to meet as many as new friends I can meet. If you are going to be at SQLPASS – FIND ME. I want to have a photo with you. I want to remember each name as I believe this is very important part of our life – making new friends and sustaining new friendship. Here are few of the pointers where you can find me. All Keynotes – Blogger’s Table Exhibition Booth Joes 2 Pros Booth #117 – Do not forget to stop by at the booth – I might have goodies for you – limited editions. Book Signing Events – Check details in tomorrow’s blog or stop by Booth #117 Evening Parties 6th Nov – Welcome Reception Evening Parties 7th Nov - Exhibitor Reception – Do not miss Booth #117 Evening Parties 8th Nov - Community Appreciation Party Additionally at few other locations – Embarcadero Booth In Coffee shops in Convention Center If you are SQLPASS – make sure that I find an opportunity to meet you at the event. Reserve a little time and lets have a coffee together. I will be continuously tweeting about my where about on twitter so let us stay connected on twitter. Here is my experience of my earlier experience of attending SQLPASS. SQLAuthority News – Book Signing Event – SQLPASS 2011 Event Log SQLAuthority News – Meeting SQL Friends – SQLPASS 2011 Event Log SQLAuthority News – Story of Seattle – SQLPASS 2011 Event Log SQLAuthority News – SQLPASS Nov 8-11, 2010-Seattle – An Alternative Look at Experience SQLAuthority News – Notes of Excellent Experience at SQL PASS 2009 Summit, Seattle Let us meet! Reference: Pinal Dave (http://blog.SQLAuthority.com)   Filed under: PostADay, SQL, SQL Authority, SQL PASS, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL, Technology

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  • SQLAuthority News – Why I am Going to Attend #SQLPASS Summit 2012 – Seattle

    - by pinaldave
    I am going to Seattle I once again attend SQLPASS this year. This will be my fourth SQLPASS. Lots of people ask me why I am going to SQLPASS every year. Well there are so many different reasons for that. I go to SQLPASS because – I love it!  Here are few of the reasons I go to SQLPASS. Meet friends whom I have never met before Meet community at large – it is fun to hang around with like minded people Meet Rick Morelan – my book co-author and friend Attend various SQL Parties – there are so many parties around – see the list below Explore various new tools from various third party vendors Meet fellow Chapter Leaders and Regional Mentors And of course attend SQL Server Learning Sessions from industry known experts. The three-day event will be marked by a lot of learning, sharing, and networking, which will help me increase both my knowledge and contacts. PASS Summit provides me a golden opportunity to build my network as well as to identify and meet potential customers or employees. If I am a consultant or vendor who is looking for better career opportunities, PASS Summit is the perfect platform to meet and show my skills to my new potential customers and employers. Further, breakfasts, lunches, and evening receptions, which are included with registration, are meant to provide more and more networking opportunities. At PASS Summit, I gain not only new ideas but also inspire myself from top professionals and experts. Learning new things about SQL Server, interacting with different kinds of professionals, and sharing issues and solutions will definitely improve my understanding and turn me into a better SQL Server professional who can leverage and optimize SQL Server to improve business. I am going – are you joining? Note: This is re-blogged with modification from my 2 years old blog posts on a similar subject. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: About Me, Pinal Dave, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, SQLServer, T SQL, Technology

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  • SQLAuthority News – #SQLPASS 2012 Schedule – Where can You Find Me

    - by pinaldave
    Yesterday I wrote about my memory lane with SQLPASS. It has been a fantastic experience and I am very confident that this year the same excellent experience is going to be repeated. Before I start for #SQLPASS every year, I plan where I want to be and what I will be doing. As I travel from India to attend this event (22+ hours flying time and door to door travel time around 36 hours), it is very crucial that I plan things in advance. This year here is my quick note where I will be during the SQLPASS event. If you can stop with me, I would like to meet you, shake your hand and will archive memories as a photograph. Tuesday, November 6, 2012 6:30pm-8:00pm PASS Summit 2012 Welcome Reception Wednesday, November 7, 2012 12pm-1pm – Book Signing at Exhibit Hall Joes Pros booth#117 (FREE BOOK) 5:30pm-6:30pm – Idera Reception at Fox Sports Grill 7pm-8pm - Embarcadero Booth Book Signing (FREE BOOK) 8pm onwards – Exhibitor Reception Thursday, November 8, 2012 12pm-1pm - Embarcadero Booth Book Signing (FREE BOOK) 7pm-10pm - Community Appreciation Party Friday, November 9, 2012 12pm-1pm - Joes 2 Pros Book Signing at Exhibit Hall Joes Pros booth#117 11:30pm-1pm - Birds of a Feather Luncheon Rest of the Time! Exhibition Hall Joes 2 Pros Booth #117. Stop by for the goodies! Lots of people have already sent me email asking if we can meet for a cup of coffee to discuss SQL. Absolutely! I like cafe mocha with skim milk and whip cream and I do not get tired of it. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL PASS, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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  • SQLPass NomCom election: Why I voted twice

    - by Hugo Kornelis
    Did you already cast your votes for the SQLPass NomCom election ? If not, you really should! Your vote can make a difference, so don’t let it go to waste. The NomCom is the group of people that prepares the elections for the SQLPass Board of Directors. With the current election procedures, their opinion carries a lot of weight. They can reject applications, and the order in which they present candidates can be considered a voting advice. So use care when casting your votes – you are giving a lot...(read more)

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  • SQLAuthority News – 2 New Books – FREE Books and Book Signing at #SQLPASS 2012

    - by pinaldave
    As an author the most interesting task is to participate in Book Signing Events. If you are at SQLPASS – we are going to have a lot of book signing events. Here is the good news! MY NEW BOOKS ARE OUT! SQL 2012 Functions Limited Edition Click to Expand This book is a very special edition book. Our current plans is to run this book for the limited edition. You can avail this book from Amazon and it will soon come to India. Join following book signing events where you will get this book for free. Wednesday, November 7, 2012 7pm-8pm - Embarcadero Booth Book Signing (FREE BOOK) Thursday, November 8, 2012 12pm-1pm - Embarcadero Booth Book Signing (FREE BOOK) SQL Queries 2012 Joes 2 Pros Volume1 Click to Expand This is my first book this year which will be available in bookstores. Last Year I published 3 books and this year this is my first book. This book is available on Amazon over here and it will come to India very soon. Join following book signing events where you will get this book for free. Wednesday, November 7, 2012 12pm-1pm – Book Signing at Exhibit Hall Joes Pros booth#117 (FREE BOOK) If you are attending SQLPASS you may get this book’s Autographed Special Edition for FREE if you attend following book signing events. Rest all the time – I will be at Exhibition Hall Joes 2 Pros Booth #117. Stop by for the goodies! Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Joes 2 Pros, PostADay, SQL, SQL Authority, SQL PASS, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Book Review, SQLAuthority News, SQLServer, T SQL, Technology

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  • SQLAuthority News – Learning, Community and Book Signing at #SQLPASS 2012

    - by pinaldave
    SQLPASS event is going excellent we are having great great fun! We are having book signing events and the response is overwhelmingly positive. I am glad that all of you love our books and I totally appreciate your support. Rick and I both are feeling very motivated to write more books in future. Here is our schedule for book signing. SQL Queries 2012 Joes 2 Pros Volume1 Finally a book for the true SQL Server beginner! Whether you are brand new to databases and are thinking of getting your 70-461 certification or already a semi-pro working in the field and need some fingertip support, this is this is the book for you. Joes 2 Pros does not assume you already know anything about databases or SQL server.  This book builds on the success of the previous series and will help anyone transform themselves from a beginner “Joe” into a SQL 2012 “Pro”. Wednesday, November 7, 2012 12pm-1pm – Book Signing at Exhibit Hall Joes Pros booth#117 (FREE BOOK) Rest all the time – I will be at Exhibition Hall Joes 2 Pros Booth #117. Stop by for the goodies! This book is also available on Amazon. SQL 2012 Functions Joes 2 Pros Functions have been around for many years to make our lives easier. Because of them, thousands of lines of valuable programming can be done with one statement. When we know what functions are offered in SQL Server we can get powerful projects done very quickly. Often times, the functions you wished you had are released in the next version. Wednesday, November 7, 2012 7pm-8pm - Embarcadero Booth Book Signing (FREE BOOK) Thursday, November 8, 2012 12pm-1pm - Embarcadero Booth Book Signing (FREE BOOK) This book is also available on Amazon. If you are at SQLPASS stop by Booth #117 – I will be there and many be you can get one of my signed book! Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL PASS, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Book Review, SQLAuthority News, SQLServer, T SQL, Technology

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  • SQLAuthority News – Meeting SQL Friends – SQLPASS 2011 Event Log

    - by pinaldave
    One of the biggest reason I go to SQLPASS is that my friends are going there too. There are so many friends with whom I often talk on Facebook and Twitter but I rarely get time to meet them as well talk with them. One thing I am usually sure that many fo them will be for sure attend SQLPASS. This is one event which every SQL Server Enthusiast should attend. Just like everybody I had pleasant time to meet many of my SQL friends. There were so many friends that I met and I did not click photo. There were so many friends who clicked photo in their camera and I do not have them. Here are 1% of the photos which I have. If you are not in the photo, it does not mean I have less respect to our friendship. Please post link to our photo together :) I was very fortunate that I was able to snap a quick photograph with Pinal Dave with Dr. David DeWitt. I stood outside of the hall waiting for Dr. to show up and when he was heading down from convention center I requested him if I can have one photo for my memory lane and very politely he agreed to have one. It indeed made my day! Pinal Dave with Dr. David DeWitt Every single time I met Steve, I make sure I have one photo for my memory. Steve is so kind every single time. If you know SQL and do not know Steve Jones, you do not know SQL (IMHO). Following is the photograph with Michael McLean. More details about this photo in future blog post! Pinal Dave, Michael McLean, and Rick Morelan Arnie always shares his wisdom with me. I still remember when I very first time visited USA, I was standing alone in corner and Arnie walked to me and introduced to every single person he know. Talking to Arnie is always pleasure and inspiring. Arnie Rowland and Pinal Dave I am now published author and have written two books so far. I am fortunate to have Rick Morelan as Co-author of both of my books. He is great guy and very easy to become friends with. I am very much impressed by him and his kindness during book co-authoring. Here is very first of our photograph together at SQLPASS. Rick Morelan and Pinal Dave Diego Nogare and I have been talking for long time on twitter and on various social media channels. I finally got chance to meet my friend from Brazil. It was excellent experience to meet a friend whom one wants to meet for long time and had never got chance earlier. Buck Woody – who does not know Buck. He is funny, kind and most important friends of every one. Buck is so kind that he does not hesitate to approach people even though he is famous and most known in community. Every time I meet him I learn something. He is always smiling and approachable. Pinal Dave and Buck Woddy Rushabh Mehta is current SQL PASS president and personal friend. He has always smiling face and tremendous love for SQL community. I often wonder where he gets all the time for all the time and efforts he puts in for community. I never miss a chance to meet and greet him. Even though he is renowned SQL Guru and extremely busy person – every single time I meet him he always asks me – “How is Nupur and Shaivi?” He even remembers my wife and daughters name. I am touched. Rushabh Mehta and Pinal Dave Nigel Sammy has extremely well sense of humor and passion from community. We have excellent synergy while we are together. The attached photo is taken while I was talking to him on Seattle Shoreline about SQL. Pinal Dave and Nigel Sammy Rick Morelan wanted my this trip to be memorable. I am vegetarian and I told him that I do not like Seafood. Well, to prove the point, he took me to fantastic Seafood restaurant in Seattle and treated me with mouth watering vegetarian dishes. I think when I go to Seattle next time, I am going to make him to take me again to the same place. Rick, Rushabh, Pinal and Paras Well, this is a short summary of few of the friends I met at Seattle. What is the life without friends, eh? Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Pinal Dave, PostADay, SQL, SQL Authority, SQL PASS, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, SQLAuthority News, T SQL, Technology

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  • SQLPASS DB Design Precon Preview

    - by drsql
    It is just a few months left before SQLPASS and I am pushing to get my precon prepped for you. While it will be the second time I produce this on the year, I listened to the feedback and positive comments I have heard from potential attendees, so I am making a couple of big changes to fit what people really liked. Lots more design time. We will do more designs in some form, as a group, teams, and individually, depending on the room and people in attendance. (Figure on a lot of databases centered...(read more)

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  • SQLAuthority News – #SQLPASS 2012 Book Signing Photos

    - by pinaldave
    I am at SQLPASS 2012 and the event is going great. Here are few of the random photos and random news. We had participated in three different book signing event today. SQL Queries 2012 Joes 2 Pros Book 1 Launch and Book Signing SQL 2012 Functions Book Launch at Embarcadero SQL Backup and Recovery Book Launch at Idera Rick Morelan and I authored the first two books 1) SQL 2012 Functions and 2) SQL Queries 2012 Joes 2 Pros Volume 1. Our dear friend Tim Randney authored SQL Backup and Recovery Book. In the book signing event of Tim Radney I went ahead of the time and stood in the line. I was fortunate to receive the very first copy of the autographed book from Tim Radney. We have one more book signing event of the book SQL Backup and Recovery by Tim Randey on Friday 9, 2012 between 12 to 1 PM at Joes 2 Pros booth #117. This is your last chance to shake hands with us and meet us in person. Reference: Pinal Dave (http://blog.sqlauthority.com)   Filed under: PostADay, SQL, SQL Authority, SQL PASS, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, SQLAuthority News, T SQL, Technology

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  • SQLAuthority News – Book Signing Event – SQLPASS 2011 Event Log

    - by pinaldave
    I have been dreaming of writing book for really long time, and I finally got the chance – in fact, two chances!  I recently wrote two books: SQL Programming Joes 2 Pros: Programming and Development for Microsoft SQL Server 2008 [Amazon] | [Flipkart] | [Kindle] and SQL Wait Stats Joes 2 Pros: SQL Performance Tuning Techniques Using Wait Statistics, Types & Queues [Amazon] | [Flipkart] | [Kindle].  I had a lot of fun writing these two books, even though sometimes I had to sacrifice some family time and time for other personal development to write the books. The good side of writing book is that when the efforts put in writing books are recognize by books readers and kind organizations like expressor studio. Book Signing Event Book writing is a complex process.  Even after you spend months, maybe years, writing the material you still have to go through the editing and fact checking processes.  And, once the book is out there, there is no way to take back all the copies to change mistakes or add something you forgot.  Most of the time it is a one-way street. Book Signing Event Just like every author, I had a dream that after the books were written, they would be loved by people and gain acceptance by an audience. My first book, SQL Programming Joes 2 Pros: Programming and Development for Microsoft SQL Server 2008, is extremely popular because it helps lots of people learn various fundamental topics. My second book covers beginning to learn SQL Server Wait Stats, which is a relatively new subject. This book has had very good acceptance in the community. Book Signing Event Helping my community is my primary focus, so I was happy to see this year’s SQLPASS tag line: ‘This is a Community.‘ At the event, the expressor studio guys came up with a very novel idea. They had previously used my books and they had found them very useful. They got 100 copies of the book and decided to give it away to community folks. They invited me and my co-author Rick Morelan to hold a book signing event. We did a book signing on Thursday between 1 pm and 2 pm. Book Signing Event This event was one of the best events for me. This was my first book signing event outside of India. I reached the book signing location around 20 minutes before the scheduled time and what I saw was a big line for the book signing event. I felt very honored looking at the crowd and all the people around the event location. I felt very humbled when I saw some of my very close friends standing in the line to get my signature. It was really heartwarming to see so many enthusiasts waiting for more than an hour to get my signature. While standing in line I had the chance to have a conversation with every single person who showed up for the signature. I made sure that I repeated every single name and wrote it in every book with my signature. There is saying that if we write a name once we will remember it forever. I want to remember all of you who saw me at the book signing. Your comments were wonderful, your feedback was amazing and you were all very supportive. Book Signing Event I have made a note of every conversation I had with all of you when I was signing the books. Once again, I just want to express my thanks for coming to my book signing event. The whole experience was very humbling. On the top of it, I want to thank the expressor studio people who made it possible, who organized the whole signing event. I am so thankful to them for facilitating the whole experience, which is going to be hard to beat by any future experience. My books Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Pinal Dave, PostADay, SQL, SQL Authority, SQL PASS, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, SQLAuthority News, T SQL, Technology

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  • Meet SQLBI at PASS Summit 2012 #sqlpass

    - by Marco Russo (SQLBI)
    Next week I and Alberto Ferrari will be in Seattle at PASS Summit 2012. You can meet us at our sessions, at a book signing and hopefully watching some other session during the conference. Here are our appointments: Thursday, November 08, 2012, 10:15 AM - 11:45 AM – Alberto Ferrari – Room 606-607 Querying and Optimizing DAX (BIA-321-S) Do you want to learn how to write DAX queries and how to optimize them? Don’t miss this session! Thursday, November 08, 2012, 12:00 PM - 12:30 PM – Bookstore Book signing event at the Bookstore corner with Alberto Ferrari, Marco Russo and Chris Webb Visit the bookstore and sign your copy of our Microsoft SQL Server 2012 Analysis Services: The BISM Tabular Model book. Thursday, November 08, 2012, 1:30 PM - 2:45 PM – Marco Russo – Room 611 Near Real-Time Analytics with xVelocity (without DirectQuery) (BIA-312) What’s the latency you can tolerate for your data? Discover what is the limit in Tabular without using DirectQuery and learn how to optimize your data model and your queries for a near real-time analytical system. Not a trivial task, but more affordable than you might think. Friday, November 09, 2012, 9:45 AM - 11:00 AM Parent-Child Hierarchies in Tabular (BIA-301) Multidimensional has a more advanced support for hierarchies than Tabular, but in reality you can do almost the same things by using data modeling, DAX functions and BIDS Helper!  Friday, November 09, 2012, 1:00 PM - 2:15 PM – Marco Russo – Room 612 Inside DAX Query Plans (BIA-403) Discover the query plan for your DAX query and learn how to read it and how to optimize a DAX query by using these information. If you meet us at the conference, stop us and say hello: it’s always nice to know our readers!

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  • SQLAuthority News – Story of Seattle – SQLPASS 2011 Event Log

    - by pinaldave
    Just like every year I attended SQL PASS in Seattle earlier this month. The event was scheduled from Oct 11-14, 2011 in the convention center of the Seattle. I have been to Seattle more than 6 times so far so it is not a new city for me anymore. The city has always impressed me with its vibrant life and pleasant weather. Just like every other time, I had excellent experience once again in the city. Though I just arrived on the day of the event and left right after the event was over – I hardly visited Seattle – still some good experience to share. Here are few quick photographs from my quick trip of Seattle city. Skyline of Seattle Seattle Convention Center A Shop Tenzing Momo and Co at Pike St Market The Seattle Gum Wall Shoreline in Seattle Nigel and Paras First Starbucks (Relocated) People on Street of Seattle Food at Sandy’s – All Veg Well, this is a short summary of my extremely quick city tour of Seattle. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Pinal Dave, PostADay, SQL, SQL Authority, SQL PASS, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, SQLAuthority News, T SQL, Technology

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  • SQLPASS BoD Polls Close this Friday

    - by RickHeiges
    Research, Contemplate, Vote. In case you didn't hear, there is a campaign going on that impacts the PASS Organization and the SQL Community. If you were a PASS member before June 1, 2012, you should have received a ballot link via email. Polls close at 3pm PT on Friday, Oct 12, 2012. I am fortunate to know all 5 candidates for this year's election and count them among my friends. The problem that I have is that I only have 3 votes to cast. At this point, I have decided on 2 of my 3 votes. Since I...(read more)

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  • PASS Summit 2012: keynote and Mobile BI announcements #sqlpass

    - by Marco Russo (SQLBI)
    Today at PASS Summit 2012 there have been several announcements during the keynote. Moreover, other news have not been highlighted in the keynote but are equally if not more important for the BI community. Let’s start from the big news in the keynote (other details on SQL Server Blog): Hekaton: this is the codename for in-memory OLTP technology that will appear (I suppose) in the next release of the SQL Server relational engine. The improvement in performance and scalability is impressive and it enables new scenarios. I’m curious to see whether it can be used also to improve ETL performance and how it differs from using SSD technology. Updates on Columnstore: In the next major release of SQL Server the columnstore indexes will be updatable and it will be possible to create a clustered index with Columnstore index. This is really a great news for near real-time reporting needs! Polybase: in 2013 it will debut SQL Server 2012 Parallel Data Warehouse (PDW), which will include the Polybase technology. By using Polybase a single T-SQL query will run queries across relational data and Hadoop data. A single query language for both. Sounds really interesting for using BigData in a more integrated way with existing relational databases. And, of course, to load a data warehouse using BigData, which is the ultimate goal that we all BI Pro have, right? SQL Server 2012 SP1: the Service Pack 1 for SQL Server 2012 is available now and it enable the use of PowerPivot for SharePoint and Power View on a SharePoint 2013 installation with Excel 2013. Power View works with Multidimensional cube: the long-awaited feature of being able to use PowerPivot with Multidimensional cubes has been shown by Amir Netz in an amazing demonstration during the keynote. The interesting thing is that the data model behind was based on a many-to-many relationship (something that is not fully supported by Power View with Tabular models). Another interesting aspect is that it is Analysis Services 2012 that supports DAX queries run on a Multidimensional model, enabling the use of any future tool generating DAX queries on top of a Multidimensional model. There are still no info about availability by now, but this is *not* included in SQL Server 2012 SP1. So what about Mobile BI? Well, even if not announced during the keynote, there is a dedicated session on this topic and there are very important news in this area: iOS, Android and Microsoft mobile platforms: the commitment is to get data exploration and visualization capabilities working within June 2013. This should impact at least Power View and SharePoint/Excel Services. This is the type of UI experience we are all waiting for, in order to satisfy the requests coming from users and customers. The important news here is that native applications will be available for both iOS and Windows 8 so it seems that Android will be supported initially only through the web. Unfortunately we haven’t seen any demo, so it’s not clear what will be the offline navigation experience (and whether there will be one). But at least we know that Microsoft is working on native applications in this area. I’m not too surprised that HTML5 is not the magic bullet for all the platforms. The next PASS Business Analytics conference in 2013 seems a good place to see this in action, even if I hope we don’t have to wait other six months before seeing some demo of native BI applications on mobile platforms! Viewing Reporting Services reports on iPad is supported starting with SQL Server 2012 SP1, which has been released today. This is another good reason to install SP1 on SQL Server 2012. If you are at PASS Summit 2012, come and join me, Alberto Ferrari and Chris Webb at our book signing event tomorrow, Thursday 8 2012, at the bookstore between 12:00pm and 12:30pm, or follow one of our sessions!

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  • Speaking at PASS 2012 Summit in Seattle #sqlpass

    - by Marco Russo (SQLBI)
    I will deliver two sessions at the next PASS Summit 2012: one is title Inside DAX Query Plans and the other is Near Real-Time Analytics with xVelocity (without DirectQuery).These will be two sessions that require a lot of preparation and even if I have already much to say, I still have a long work to do this summer in order to go deeper in several details that I want to investigate for completing these sessions.I already look forward to come back in Seattle!In the meantime, you have to study SSAS Tabular and if you want to get a real jumpstart why not attending one of the next SSAS Tabular Workshop Online? We are working on more dates for this fall, but there are a few dates already scheduled.And, last but not least, the early Rough Cuts edition of our upcoming SSAS Tabular book is finally available here (really near to the final print)!

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  • Speaking at PASS 2012 Summit in Seattle #sqlpass

    - by Marco Russo (SQLBI)
    I will deliver two sessions at the next PASS Summit 2012: one is title Inside DAX Query Plans and the other is Near Real-Time Analytics with xVelocity (without DirectQuery).These will be two sessions that require a lot of preparation and even if I have already much to say, I still have a long work to do this summer in order to go deeper in several details that I want to investigate for completing these sessions.I already look forward to come back in Seattle!In the meantime, you have to study SSAS Tabular and if you want to get a real jumpstart why not attending one of the next SSAS Tabular Workshop Online? We are working on more dates for this fall, but there are a few dates already scheduled.And, last but not least, the early Rough Cuts edition of our upcoming SSAS Tabular book is finally available here (really near to the final print)!

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  • How many people will be with you during 24HOP?

    - by Rob Farley
    In less than a week, SQLPASS hosts another 24 Hours of PASS event, this time with an array of 24 female speakers (in honour of this month being Women’s History Month). Interestingly, the committee has had a few people ask if there are rules about how the event can be viewed, such as “How many people from any one organisation can watch it?” or “Does it matter if a few people are crowded around the same screen?” From a licensing and marketing perspective, there is value in knowing how many people are watching the event, but there are no restrictions about how the thing is viewed. In fact – if you’re planning to watch any of these events, I want to suggest an idea: Book a meeting room in your office with a projector, and watch 24HOP in there. If you’re planning to have it streaming in the background while you work, obviously this makes life a bit trickier. But if you’re planning to treat it as a training event (a 2-day conference if you like) and block out a bit of time for it (as well you should – there’s going to be some great stuff in there), then why not do it in a way that makes it so that other people can see that you’re watching it, and potentially join you. When an event like this runs, we can see how many different ‘people’ are attending each LiveMeeting session. What we can’t tell is how many actual people there are represented. Jessica Moss spoke to the Adelaide SQL Server User Group a few weeks ago via LiveMeeting, and LiveMeeting told us there were less than a dozen people attending. Really there were at least three times that number, because all the people in the room with me weren’t included. I’d love to imagine that every LiveMeeting attendee represented a crowd in a room, watching a shared screen. So there’s my challenge – don’t let your LiveMeeting session represent just you. Find a way of involving other people. At the very least, you’ll be able to discuss it with them afterwards. Now stick a comment on this post to let me know how many people are going to be joining you. :) If you’re not registered for the event yet, get yourself over to the SQLPASS site and make it happen.

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  • 24 Hours of PASS coming up soon!

    - by Rob Farley
    Massive thanks to all the people that have been shouting about this event already. I’ve seen quite a number of blog posts about it, and rather than listing some and missing others, please assume I’ve noticed your blog and accept my thanks. But in case this is all news to you – the next 24 Hours of PASS event is less than a fortnight away (Sep 20/21)! And there’s lots of info about it at http://www.sqlpass.org/24hours/fall2012/  (Don’t ask why it’s “Fall 2012”. Apparently that’s what this time of year is called in at least two countries. I would call it “Spring”, personally, but do appreciate that it’s “Autumn” in the Northern Hemisphere...) Yes, I blogged about it on the PASS blog a few weeks ago, but haven’t got around to writing about it here yet. As always, 24HOP is going to have some amazing content. But it’s going to be pointing at the larger event, which now less than two months away. That’s right, this 24HOP is the Summit 2012 Preview event. Most of the precon speakers are going to be represented, as are half-day session presenters, quite a few of the Spotlight presenters and some of the Microsoft speakers too. When you look down the list of sessions at http://www.sqlpass.org/24hours/fall2012/SessionsbySchedule.aspx, you’ll find yourself wondering how you can fit them all in. Luckily, that’s not my problem. For me, it’s just about making sure that you can get to hear these people present, and get a taste for the amazing time that you’ll have if you can come to the Summit. I see this 24HOP as the kind of thing that will just drive you crazy if you can’t get to the Summit. There will be so much great content, and every one of these presenters will be delivering even more than this at the Summit itself. If you tune into Jason Strate’s 24HOP session on the Plan Cache and are impressed – well, you can get to a longer session by him on that same topic at the Summit. And the same goes for all of them. If you’re anything like me, you’ll find yourself looking at the Summit schedule, wishing you could get to several presentations for every time slot. So get yourself registered for 24HOP and help yourself make that decision. And if you can’t go to the Summit, tune in anyway. You’ll still learn a lot, and you might just be able to help persuade someone to send you to the Summit after all (before the price goes up after Sep 30).

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  • SQL SERVER – History of SQL Server Database Encryption

    - by pinaldave
    I recently met Michael Coles and Rodeney Landrum the author of one of the kind book Expert SQL Server 2008 Encryption at SQLPASS in Seattle. During the conversation we ended up how Microsoft is evolving encryption technology. The same discussion lead to talking about history of encryption tools in SQL Server. Michale pointed me to page 18 of his book of encryption. He explicitly give me permission to re-produce relevant part of history from his book. Encryption in SQL Server 2000 Built-in cryptographic encryption functionality was nonexistent in SQL Server 2000 and prior versions. In order to get server-side encryption in SQL Server you had to resort to purchasing or creating your own SQL Server XPs. Creating your own cryptographic XPs could be a daunting task owing to the fact that XPs had to be compiled as native DLLs (using a language like C or C++) and the XP application programming interface (API) was poorly documented. In addition there were always concerns around creating wellbehaved XPs that “played nicely” with the SQL Server process. Encryption in SQL Server 2005 Prior to the release of SQL Server 2005 there was a flurry of regulatory activity in response to accounting scandals and attacks on repositories of confidential consumer data. Much of this regulation centered onthe need for protecting and controlling access to sensitive financial and consumer information. With the release of SQL Server 2005 Microsoft responded to the increasing demand for built-in encryption byproviding the necessary tools to encrypt data at the column level. This functionality prominently featured the following: Support for column-level encryption of data using symmetric keys or passphrases. Built-in access to a variety of symmetric and asymmetric encryption algorithms, including AES, DES, Triple DES, RC2, RC4, and RSA. Capability to create and manage symmetric keys. Key creation and management. Ability to generate asymmetric keys and self-signed certificates, or to install external asymmetric keys and certificates. Implementation of hierarchical model for encryption key management, similar to the ANSI X9.17 standard model. SQL functions to generate one-way hash codes and digital signatures, including SHA-1 and MD5 hashes. Additional SQL functions to encrypt and decrypt data. Extensions to the SQL language to support creation, use, and administration of encryption keys and certificates. SQL CLR extensions that provide access to .NET-based encryption functionality. Encryption in SQL Server 2008 Encryption demands have increased over the past few years. For instance, there has been a demand for the ability to store encryption keys “off-the-box,” physically separate from the database and the data it contains. Also there is a recognized requirement for legacy databases and applications to take advantage of encryption without changing the existing code base. To address these needs SQL Server 2008 adds the following features to its encryption arsenal: Transparent Data Encryption (TDE): Allows you to encrypt an entire database, including log files and the tempdb database, in such a way that it is transparent to client applications. Extensible Key Management (EKM): Allows you to store and manage your encryption keys on an external device known as a hardware security module (HSM). Cryptographic random number generation functionality. Additional cryptography-related catalog views and dynamic management views. SQL language extensions to support the new encryption functionality. The encryption book covers all the tools in its various chapter in one simple story. If you are interested how encryption evolved and reached to the stage where it is today, this book is must for everyone. You can read my earlier review of the book over here. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Book Review, SQLAuthority News, T SQL, Technology Tagged: Encryption, SQL Server Encryption, SQLPASS

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  • 24 hours to pass until 24 Hours of PASS

    - by Rob Farley
    There’s a bunch of stuff going on at the moment in the SQL world, so if you’ve missed this particular piece of news, let me tell you a bit about it. Twice a year, the SQL community puts on its biggest virtual event – 24 Hours of PASS. And the next one is tomorrow – March 21st, 2012. Twenty-four sessions, back-to-back, featuring a selection of some of the best presenters in the SQL world, speakers from all over the world, coming together in an online collaboration that so far has well over thirty thousand registrations across the presentations. Some people are signed up for all 24 sessions, some only one. Traditionally, LiveMeeting has been used as the platform for this event, but this year we’re going with a new platform – IBTalk. It promises big, and we’re hoping it won’t let us down. LiveMeeting has been great, and we thank Microsoft for providing it as a platform for the past few years. However, as the event has grown, we’ve found that a new idea is necessary. Last year a search was done for a new platform, and IBTalk ticked the right boxes. The feedback from the presenters and moderators so far has been overwhelmingly positive, and we’re hoping that this is going to really enhance the user experience. One of my favourite features of the platform is the language side. It provides a pretty good translation service. Users who join a session will see a flag on the left of the screen. If they click it, they can change the language to one of 15 on offer. Picking this changes all the labels on everything. It even translates the text in the Q&A window. What this means is that someone from Brazil can ask their question in Portuguese, and the presenter will see it in English. Then if the answer is typed in English, the questioner will be able to see the answer, also in Portuguese. Or they can switch to English to see it as the answerer typed it. I know there’s always the risk of bad translations going on, but I’ve heard good things about this translation service. But there’s more – IBTalk are providing staff to type up closed captioning live during the event. So if English isn’t your first language, don’t worry! Picking your language will also let you see subtitles in your chosen language. I’m hoping that this event is the start of PASS being able to reach people from all corners of the world. Wouldn’t it be great to find that this event is successful, and that the next 24HOP (later in the year, our Summit Preview event) has just as many non-English speakers tuning in as English speakers? If you haven’t been planning which sessions you’re going to attend, you really should get over to sqlpass.org/24hours and have a look through what’s on offer. There’s some amazing material from some of the industry’s brightest, covering a wide range of topics, from classic SQL areas to the brand new SQL 2012 features. There really should be something for every SQL professional. Check the time zones though – if you’re in the US you might be on Summer time, and an hour closer to GMT than normal. Massive thanks must go to Microsoft, SQL Sentry and Idera for sponsoring this event. Without sponsors we wouldn’t be able to put any of this on. These companies are helping 24HOP continue to grow into an event for the whole world. See you tomorrow! @rob_farley | #24hop | #sqlpass

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  • 24 hours to pass until 24 Hours of PASS

    - by Rob Farley
    There’s a bunch of stuff going on at the moment in the SQL world, so if you’ve missed this particular piece of news, let me tell you a bit about it. Twice a year, the SQL community puts on its biggest virtual event – 24 Hours of PASS. And the next one is tomorrow – March 21st, 2012. Twenty-four sessions, back-to-back, featuring a selection of some of the best presenters in the SQL world, speakers from all over the world, coming together in an online collaboration that so far has well over thirty thousand registrations across the presentations. Some people are signed up for all 24 sessions, some only one. Traditionally, LiveMeeting has been used as the platform for this event, but this year we’re going with a new platform – IBTalk. It promises big, and we’re hoping it won’t let us down. LiveMeeting has been great, and we thank Microsoft for providing it as a platform for the past few years. However, as the event has grown, we’ve found that a new idea is necessary. Last year a search was done for a new platform, and IBTalk ticked the right boxes. The feedback from the presenters and moderators so far has been overwhelmingly positive, and we’re hoping that this is going to really enhance the user experience. One of my favourite features of the platform is the language side. It provides a pretty good translation service. Users who join a session will see a flag on the left of the screen. If they click it, they can change the language to one of 15 on offer. Picking this changes all the labels on everything. It even translates the text in the Q&A window. What this means is that someone from Brazil can ask their question in Portuguese, and the presenter will see it in English. Then if the answer is typed in English, the questioner will be able to see the answer, also in Portuguese. Or they can switch to English to see it as the answerer typed it. I know there’s always the risk of bad translations going on, but I’ve heard good things about this translation service. But there’s more – IBTalk are providing staff to type up closed captioning live during the event. So if English isn’t your first language, don’t worry! Picking your language will also let you see subtitles in your chosen language. I’m hoping that this event is the start of PASS being able to reach people from all corners of the world. Wouldn’t it be great to find that this event is successful, and that the next 24HOP (later in the year, our Summit Preview event) has just as many non-English speakers tuning in as English speakers? If you haven’t been planning which sessions you’re going to attend, you really should get over to sqlpass.org/24hours and have a look through what’s on offer. There’s some amazing material from some of the industry’s brightest, covering a wide range of topics, from classic SQL areas to the brand new SQL 2012 features. There really should be something for every SQL professional. Check the time zones though – if you’re in the US you might be on Summer time, and an hour closer to GMT than normal. Massive thanks must go to Microsoft, SQL Sentry and Idera for sponsoring this event. Without sponsors we wouldn’t be able to put any of this on. These companies are helping 24HOP continue to grow into an event for the whole world. See you tomorrow! @rob_farley | #24hop | #sqlpass

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  • Upcoming Database Design Pre-Cons

    - by drsql
    In July and October, I will be doing my "How To Design a Relational Database" full day conference in two places. First on July 26 for the East Iowa SQL Saturday , and then for the big daddy SQLPASS Summit in Charlotte, NC on October 14. You can see the entire abstract here on the SQL PASS site. It is essentially the same concept as last year, but this year I am making a few big changes to really give the people what they have desired (and am truly glad to have a swing at it several months...(read more)

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  • SQLAuthority News – Author Visit – SQL Server 2008 R2 Launch

    - by pinaldave
    June 11, 2010 was a wonderful day because I attended the very first SQL Server 2008 R2 Launch event held by Microsoft at Mumbai. I traveled to Mumbai from my home town, Ahmedabad. The event was located at one of the best hotels in Mumbai,”The Leela”. SQL Server R2 Launch was an evening event that had a few interesting talks. SQL PASS is associated with this event as one of the partners and its goal is to increase the awareness of the Community about SQL Server. I met many interesting people and had a great networking opportunity at the event. This event was kicked off with an awesome laser show and a “Welcome” video, which was followed by a Microsoft Executive session wherein there were several interesting demo. The very first demo was about Powerpivot. I knew beforehand that there will be Powerpivot demos because it is a very popular subject; however, I was really hoping to see other interesting demos from SQL Server 2008 R2. And believe me; I was happier to see the later demos. There were demos from SQL Server Utility Control Point, as well an integration of Bing Map with Reporting Servers. I really enjoyed the interactive and informative session by Shivaram Venkatesh. He had excellent presentation skills as well as ample technical knowledge to keep the audience attentive. I really liked his presentations skills wherein he did not read the whole slide deck; rather, he picked one point and using that point he told the story of the whole slide deck. I also enjoyed my conversation with Afaq Choonawala, who is one of the “gem guys” in Microsoft. I also want to acknowledge Ashwin Kini and Mohit Panchal for their excellent support to this event. Mumbai IT Pro is a user group which you can really count on for any kind of help. After excellent demos and a vibrant start of the event, all the audience was jazzed up. There were two vendors’ sessions right after the first session. Intel had 15 minutes to present; however, Intel’s representative, who had good knowledge of the subject, had nearly 30+ slides in his presentation, so he had to rush a bit to cover the whole slide deck. Intel presentations were followed up by another vendor presentation from NetApp. I have previously heard about this tool. After I saw the demo which did not work the first time the Net App presenter demonstrated it, I started to have a doubt on this product. I personally went to clarify my doubt to the demo booth after the presentation was over, but I realize the NetApp presenter or booth owner had absolutely a POOR KNOWLEDGE of SQL Server and even of their own NetApp product. The NetApp people tried to misguide us and when we argued, they started to say different things against what they said earlier. At one point in their presentation, they claimed their application does something very fast, which did not really happen in front of all the audience. They blamed SQL Server R2 DBCC CHECKDB command for their product’s failed demonstration. I know that NetApp has many great products; however, this one was not conveyed clearly and even created a negative impression to all of us. Well, let us not judge the potential, fun, education and enigma of the launch event through a small glitch. This event was jam-packed and extremely well-received by everybody who attended it. As what I said, average demos and good presentations by MS folks were really something to cheer about. Any launch event is considered as successful if it achieves its goal to excite users with its cutting edge technology; just like this event that left a very deep impression on me. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, SQLAuthority News, T SQL, Technology Tagged: PASS, SQLPASS

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