Account verification Yelp style, how is it more "secure" than traditional verification?

Posted by Chad on Stack Overflow See other posts from Stack Overflow or by Chad
Published on 2010-03-23T00:43:03Z Indexed on 2010/03/23 1:01 UTC
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user-accounts

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verification

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email

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telephone

For business owners to "take control" of their business page on Yelp, they register for it.

The Yelp system performs a telephone call-back. From watching to the video here, it sounds like a telephone version of what we all typically do - e-mail check.

For e-mail check, it basically goes like this:

User registers > verify e-mail sent > they click link inside verify e-mail > site verifies

Here's Yelp's:

User registers > verify screen shown with code > Yelp calls user > user enters code > site verifies

It's essentially the same thing, via phone. Is there any reason you can see why this method is better than the e-mail method?

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